Social media platforms represent dynamic environments in the world of web content tips which more than 56% of all living, breathing individuals connect socially.
In this context, it goes without saying that giant, extremely popular social networking websites are a fertile ground for clever web content strategies, developed and implemented by most companies to grow their online presence, maximize their ROI, enhance conversion rates and increase brand awareness.
Studies indicate that 1.2 billion people have a Facebook account and spend approximately 700 billion minutes on this platform on a monthly basis, exposing themselves to countless marketing messages. Would you like to boost the popularity of your online business on Facebook?
Follow these simple web content tips to gather tons of likes from an increased number of visitors.
#1 Distribute various types of insightful web content to prevent boredom
Posting 2 or 3 photos on a daily basis with a flat comment won’t draw more visitors to your Facebook page. In this case, diversity is the key to success. Distribute various types of web content to discover exactly what makes your targeted audience tick. Count on:
1) Funny, entertaining videos: Do you know what has gone viral these days in your line of work? Don’t be afraid to post videos which are not directly related to your brand, but still manage to entertain, inform and educate your segment of potential buyers. For instance, viral videos about fun, adrenaline-filled activities will always be a gold mine for a well-known, popular energy drink.
2) Inspirational blog posts: Do you want to create buzz around an event, a new product or a recently launched service? Write an engaging blog post and promote it on Facebook.
3) Press releases: Are you getting ready to launch a new product? Are you eager to announce a few recent updates and/or major improvements? Share the exciting news with your friends by posting informative, well-written press releases.
4) Photos: Try to find great pictures which are relevant to your business. Here’s an extra tip: post snapshots of your employees and clients photographed while testing your products. Your motivated staff members and satisfied customers are the best brand evangelists one could ever hope for!
#2 Less is sometimes more on Facebook
Recent studies indicate the fact that most people choose to unfriend their acquaintances simply because they are constantly bombarded with tons of useless information, game invitations and other forms of dull web content. One post a day would be more than enough, though many brands choose to break this rule and end up spamming their followers. A wrong posting strategy is correlated with a low engagement rate, so try to stay active and relevant at the same time without annoying your virtual friends with countless Facebook posts on a daily basis.
#3 In the end, it’s not about you
Social media content strategies are very tricky: the end goal is to bring your brand under the spotlight and persuade your audience into doing something, but without actually leaving the impression that the whole (digital) world revolves around your company and your line of products. Remember the fact that all your followers are self-centered and consider their needs a top priority. Give them tips, useful pieces of advice, recommendations, helpful information, how-to articles, valuable tutorials and they’ll land on your Facebook page regularly, constantly asking for more. Don’t forget to end your posts with a (pertinent) question addressed to your fans to encourage their feedback.
It’s always virtually impossible to reach your destination when you don’t know which way to go. If you’re looking for amazing web content and a suitable social media marketing strategy tailored to your objectives, requirements and expectations count on professional content writing services and start turning dreams into accomplishments today.