Copywriting is an important business and anyone who is even moderately familiar with marketing knows that content is an important vessel for advertising and promotion.
Surprisingly, even though great writing is an integral part of any business model, many companies skimp on it, convincing themselves that cut-rate writers or unskilled staff members can create content that outshines the competition. But when it comes to the quality of real, high-level content, it’s time to hire a professional copywriter.
Unfortunately, they’re wrong: and these five situations will prove it.
5 Major Reasons To Hire a Copywriting Professional
In order to succeed, businesses need great content and certain situations require the skills of a professionally trained copywriter. In these scenarios, the expertise of a professional writer is invaluable and may well save your company time, money and headaches.
1) You Don’t Know the Subject
Writing about something you’re unfamiliar with is a little bit like trying to pull a rabbit out of a hat. For example, if you’ve been a Shakespearian scholar all of your life, it’s going to be tough to sit down and write a well-researched, intelligent and elegant article on B2B business marketing, isn’t it?
A skilled copywriter will be well-versed in marketing tactics and can help you with all of your company’s content creation needs, be they blog posts or technical white pages. Additionally, a good writer can ensure that your content caters to your company’s SEO needs and is formatted to help your pages rank well in search engine indexes, expand your brand and attract more customers. It’s possible to find copywriters that specialize in everything from medical to legal writing so you can rest assured that there is a writer out there to fulfill your content creation needs.
2) You Can’t be Objective
It’s hard to be objective about something you feel passionately about. Unfortunately, objectivity is one of the many traits great content needs in order to be highly shareable and attention grabbing.
Because they have been intimately involved in the development of the company, many company owners often have a difficult time objectively describing their company’s products, goods or services. Although it is completely understandable and valid to have a deep emotional investment in a company, it’s often difficult to create great content when you do. For this reason, it’s wise to hire a skilled writer to create your company’s content.
Doing this ensures that you don’t inadvertently overlook important customer concerns or questions in the process of creating your marketing material. Customers want to know why your product is special, yes, but they also want evidence, studies, comparisons and objective evidence rather than subjective emotional reasoning.
Although you may well be a skilled writer, a good copywriter has both the skills and the emotional distance needed to present your product, service or good in an attractive light while also remaining collected enough to empathize with the reader, answer his or her questions and present the product objectively.
By paying attention to customer feedback, remaining objective and bringing a fresh perspective to your company’s content creation, a copywriter can serve the valuable purpose of helping you promote your company better.
3) You Hate Writing
Some people do – and that’s okay. You don’t have to love writing and, if you hate it or simply aren’t any good at it, it’s probably best that you leave it to someone else.
Content acts as the face of a company and if you’re slacking, creating sub-par content or confusing the difference between there, they’re and their, you run the risk of casting your company in a poor light, dissuading customers from working with you or evening getting your websites downrated in Google’s indexes.
Instead of raking yourself over the coals doing something you hate, hire a copywriting professional and let them handle the content creation while you focus on things you enjoy. Doing this will save you time and energy while also helping your company excel and ensuring that every bit of the quality, skill and passion that makes your company what it is comes through in your content.
4) You Just Don’t Have the Time
Great writing is a serious time investment and sometimes, you just don’t have that much time to spare. It
can be challenging to run a company and handle all of the responsibilities therein while also trying to find time to create high-quality content that your readers will love. For this reason, it’s a great idea to hire a skilled copywriter to handle your content creation needs.
When you have a million other responsibilities, it’s natural that content creation can begin to take a backseat. Unfortunately, those words need to get onto the page and the choice between whether or not you find a way to do that can ultimately define the success of failure of your company.
When you equip your company so that it can create as much high-quality content as possible, you increase your ability to build connections with customers, strengthen your web presence and make more sales.
5) You’re Facing a Big Event
If you’ve got a huge campaign or important product launch coming up, it’s important to ensure that your company is putting its best foot forward. Hiring a copywriting professional can help you do this.
It’s likely that these big events mean your company will have more exposure than usual and having all those extra eyes turned toward sub-par content can certainly hurt your business.
In order to prevent this, hire a skilled copywriter that can create direct, concise, well-structured, authoritative content that communicates directly to the customer and garners plenty of reader interaction. Remember – great writing can boost your business just as quickly as crappy writing can hurt it.
Who Are You Going To Call? Copywriting Professionals!
Great content is important and skimping on quality can hurt your business faster than you can blink an eye. Although many companies do plenty of their writing in-house, it’s wise to consider hiring a skilled copywriting professional for your company’s biggest events. Additionally, a great copywriter can help you fill in the gaps and ensure that your company is outshining the competition.
Check out our Industry copywriting services.