As a copywriter you want to produce greatly improved content, and as a Web site or blog owner you want your Web copy to do its job, which is to increase traffic and conversion rate. Right? How can you grab the attention of your audience, before other competitors do? Here are 6 tips that will show you how to use copywriting to better understand your readers.
1. Be Magnetic
How? Check it out here. You’ll find the key features of copywriting integrated in search engine optimized content. What matters most is creating unique value for your readers. If you do that, you’ll turn them into prospects and then into buyers. But only if you have something they want badly and can’t find anywhere else. This makes you and your product irreplaceable and a must-have.
Copywriting magnetism starts with a good headline. Go here to learn how to create irresistible headlines. Brian Clark’s e-book is an eye-opener, especially for beginners, but caution, there are no magic formulas. You can use swipe files that offer you proven headline patterns to distill your own. Don’t take them for granted. You have to find your own suitable winning point if you want to create unique and meaningful content.
2. Be Direct
To get to your readers, your copywriting needs to be simple, direct and clearly expressed. It needs to be a message. There are some boxes you need to tick if you want your copy to be successful. First your content should inform and/or help readers, in an engaging way. To this end, be sure to provide accurate and relevant information that responds directly to their queries. How you choose to begin is very important, but if you stirred interest, and fail to fulfill their need within the body of your content, you’re doomed. Visitors will flee like rabbits down a link hole which will take them to a more useful Web page. So, be straightforward, describe the features, and go to advantages and benefits. Yes, the FAB formula is proven to work in most content marketing contexts. If applied correctly and provided you deliver on your promise! Which takes us to…
3. Be What You Promise To
Keep your word. Be truthful and transparent with your customers in your copywriting, if you want them to pick you from the crowd. Most of the time, your customers have access to at least two other alternatives to your product. What distinguishes you from your competitors in this case is trustability. A good strategy that you can apply to boost your trust capital is to deliver more than expected or promised, that is to over deliver. Your customers will be surprised and delighted, which will make you more trustworthy.
4. Be Emotional
This does not mean that copywriting is about being a drama queen. Far from it. It simply says that to get to your audience, you need to understand the emotions that influence people’s purchase decision. Because buying is not a rational process. Like it or not, when you buy things, your emotions have a say in it.
5. Be Them
When you write your Web copy, empathize with your readers, offer reassurance and focus on how they see things. When you optimize your content, do that in mind with the words they would use when they try to find answers to their problems. What are customers’ likely to ask themselves? What qualifies your business as the best answer to their questions? Try to find the exact words and the precise questions people are using in their searches. After doing this, provide a relevant answer and show them you’ve done your homework. How can you do that? Apart from valuable content, use linking – link to other relevant content to back-up your information. Why should people bookmark, share, or retweet you? Your answers must be reaction-oriented. If they don’t, your effort is in vain. If you manage to make your content remarkable, your page might become bookmarkable.
6. Be Easy to Digest
Copywriting must be unique, but when you write for the Web, being accessible is critical. Your headline is obviously written for humans, who can appreciate and value your post or not, but it should also be easy to find by search engines. Traffic matters, so your use of keywords must be relevant for what people search. However, what gets you conversion rate is content. When you create helpful and meaningful content, people notice and are prompted to head toward you. But be careful. If try too hard, they will think something’s wrong and steer away from your Web site. So, be natural and friendly, and remember to use simple, conversational language to convey your message.
By be-ing the above when you write your Web copy, you are likely to create compelling copywriting that will respond to your searchers’ needs, which in turn will improve your chances of transforming browsers into buyers.