Google is always updating, with an algorithm change at least every few weeks. Now, in a move to help people find great, accurate content, Google is working on a content accuracy algorithm that will help direct people to accurate sites quickly and easily.
We recently wrote a guest blog on SiteProNews about this very topic, which had a lot of traction inside just 24 hours. Because of this, we wanted to look into the topic further and provide even more data about this hot topic.
Accurate Content: Does Google Care and Why?
Social media has been abuzz lately with the latest Google news to come down the line. It is big enough that it didn’t just spark interest for businesses and SEO experts, but it also got your clients’ attention. People readily assume that content is always accurate because, if it is on the Internet, it has to be true! Or, at least, that is what many people believe. This, however, makes many people fall victim to false news from satire news sources without any verification about the particular topic. Very few people will double check by searching Google for the topic and won’t go to Snopes to see if anything has been written. Because of this, Search Engine Journal says that Google is deeming it necessary for websites to have accurate content.
One of the main reasons Google cares about people getting truthful content is that they have a strong desire to provide people with excellent, expert content and accuracy plays a big part in that. If you don’t believe me when it comes to Google wanting to give readers the best content possible through search results, just take a look at all of the various algorithms they have introduced over the last few months and years.
How Will Google Determine Accurate Content?
According to the Search Engine Journal article I shared above, Google has an interesting plan to check for accuracy. It seems complicated, but Google is planning to build an algorithm that cross checks your content against a number of verified, reputable sources. They haven’t said exactly what these places will be, but a few that come to mind could be places such as Huffington Post, or industry related websites. For the copywriting industry, this could be Moz or HubSpot. This way, Google can tell for sure if you are writing something that is truthful or if it is misleading. This doesn’t seem like it will be too much of a detriment to too many businesses, but it is wise to make sure you know what is going on and ensuring all of your existing and future content is accurate.
How Could This Impact Your Website?
If you are readily publishing accurate content already, you will not have too much to fear from this change. However, if your content has the chance to be somewhat inaccurate or completely so, this could have a huge, negative impact on your site. I don’t have any statistics at the moment as this algorithm is still in works by the Google team, but if it is anything like other algorithms, you can expect to see a few things. Some of the repercussions could be loss of rank on the search engine results page and being slapped with a not-so-fun penalty. Depending on the severity, it could take you a bit to recover. Don’t be too alarmed though! I plan on giving you some concrete ways to check your content’s accuracy before this algorithm is put in place.
What are the Perks of Accurate Content?
There are several great perks when it comes to having accurate content. First of all, it will set you up as a leading voice in your industry. If you write accurate content, you will not only look good to your clients, but also to others in the industry. Secondly, it will help you generate great, fresh content all the time. Another perk I see to accurate content is that it is significantly easier to write naturally when you are telling the truth. Writing naturally is a big part of content writing, and writing truthfully will help with that.
The Top Two Ways to Ensure Your Content is Accurate
Now that I’ve looked at this new algorithm some, I am going to give you something to take away. Here are the top two things I suggest to help you write accurate content, as well as making sure your current content is accurate.
- Do Research on Reputable Websites. When you write your content, a great way to get accurate content is to do your research on reputable websites such as Huffington Post, or leading websites in your industry. You should also always make sure to fact check your own content by comparing the research to multiple reputable sites just to be careful.
- Get a Content Audit. One of the best ways to make sure you have accurate content is to get a content audit. This will look over your web pages to show you what is working, what should be changed, and giving you an idea on how to tweak your future pages. You can also use a content audit to make sure that your content is accurate before the Google algorithm hits.
Don’t hesitate to check out our article on SiteProNews linked in the intro for more ways you can write accurate content.
Authenticity is the New Sexy
Creating authentic content is the best way to convince readers and clients that your business is the one to be trusted. It has always been an important element in content creating, but now with Google’s impending algorithm, the importance has skyrocketed. Take this opportunity to check and see if your content is currently accurate, and always make sure you write accurate content in the future. If you want to ensure every piece of your content is accurate, you can trust Express Writers. We provide content audits to look over content, which will help you prepare for the new algorithm. In addition, our expert team of copywriters always writes excellent, accurate content. Don’t hesitate to ask us questions about how we can help you with great content!
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