Content marketing is such a fun, interesting part of creating a website that converts. It can be daunting at times, but there are some truly excellent places to garner inspiration from.
Sometimes inspiration can come from unexpected places, like the laundry and cleaning products brand, Tide.
Let’s look at how they approach content marketing, as well as what you can learn from them. I promise you’ll learn some excellent tips that can help clean up your content marketing approach and make it sparkle.
20 Amazing Tips You Can Apply to Your Content Marketing
Tide is a great company with excellent product, and this company is one that knows it needs to focus on content marketing to bring in more clients—and creates great things in their content marketing space.
- Tide Creates Ads Based Off of Common Problems. When you head over to the Tide landing page, you will see a great section with different blocks of content. There are a wide variety of content pieces, and each one has a chance to answer a problem you have. For me, it addresses how to wash certain types of clothing, which is very helpful. For parents, it addresses things like how to keep your Tide products in an easy-to-reach place while also being out of reach for children. No matter what, Tide has made sure to answer your common laundry questions all on the landing page.
- Tide Personalizes the Landing Page To You. They do this by showing you a simple weather-in-your-area box. Heading over to Tide’s web page won’t just show you items that address your problems or needs. It is also personalized to show weather in your area. It is awesome to see my town’s name with a little weather widget on a huge brand’s website. Even though I know it is something built into the website, I still feel more of a connection with Tide by seeing something personalized.
- You Can Go Coupon Crazy on the Site. Who doesn’t like coupons? They help you save money on items you want and need, and we can all use some money saving techniques at some point. Tide knows this and the company makes it easy for you to click on a coupon box and be taken to a list of excellent coupons for your favorite Tide products. You can keep these coupons on your phone or print them off to take with you. Either way you are able to save money on products you need, which can really help lower that grocery bill when you’re checking out.
- Are You Washing Denim Wrong? As I mentioned in point one, Tide has many content blocks that help with problems you may have. One of mine is knowing just how to wash certain clothes, especially denim. Right there, on the home page, Tide links you to an excellent piece giving you tips and pointers on just how to wash your jeans and other denim products. I find this immensely helpful since washing jeans is something I do quite a bit of. It is great to find this, and while Tide would love for you to choose Tide products for washing clothing, the tips can work with other laundry detergents. This is a perfect example of giving your clients something useful instead of just focusing on selling your product.
- Tide Utilizes Multiple Content Formats. While perusing through Tide’s website, I realized that there isn’t just one type of content. Tide utilizes multiple content formats to give clients access to every aspect of the site no matter what the client is doing. The company shares videos, images, and written content for clients, which is absolutely perfect. This helps to give clients content they can consume no matter where they are and how much time they have.
- Help People Out and Look Great Doing So. People love to give back and help others in need, and Tide understands this desire. When you head to the website, you are given the chance to help someone out while getting an excellent, vintage-inspired t-shirt. When you buy a shirt from Tide’s Loads of Hope charity, $4 of your purchase will go towards helping people after a disaster. This is a great idea because it gives people something tangible to have while also helping others after terrible disasters take over their lives.
- You Get Even More Tips for Keeping Fabrics Safe. Remember how I mentioned that the landing page links to a great denim “how-to”? Well, Tide doesn’t stop there. In fact, the company has a whole list of helpful tips for washing any type of material. No matter if you are washing specific fabrics or need some help with how to de-clutter the laundry you have, Tide is ready with excellent, helpful tips for anyone. This is excellent because the company doesn’t always focus on the products, and readers who don’t purchase Tide products can still get help. This can eventually lead to those readers becoming clients simply because Tide gave them free help.
- Garment Stories Offer Excellent Advice for Style and Fashion. Tide also gives some fashion and style advice, because that is something clients will love. No, it isn’t specifically related to cleaning materials, but fashion obviously requires clothes, making this a great branch of content inspiration. You can see different “Garment Stories” from Tide, getting excellent tips for what to wear as well as how to care for your clothing.
- The Site is Laid Out in an Easy-to-Understand Fashion. Something that I really enjoy about Tide’s home page and landing pages is that it is all easy to understand. I can quickly find exactly what I am looking for, and not be inundated with a bunch of content that doesn’t interest me. My eyes scan over the site quickly and naturally, helping me skim until I find something I want or need. What a great example of how a website should be laid out!
- Tide Gives Helpful Tips for Parents. While not everyone who purchases and uses Tide are parents, there are quite a few who are. Which means that Tide knows it needs to reach out to the parent demographic. When you head over to “Tips from Tide for a Better Life” you will see a variety of postings giving tips to many people, including parents. The postings talk about messy games for kids that clean up well, as well as excellent games that can get your kids outside. Tide also focuses on safety, and how Tide can get out tough stains that kids inevitably get on their clothes.
- You Can Easily Access Their Social Media Sites. No matter where you go on Tide’s website, you can get easy access to all social media channels. This makes it very easy for clients to click on the social buttons and like or follow Tide to get more news and information from the company. Tide has Facebook, Twitter, YouTube, and Pinterest and use all very well for clients and fans.
- Do You Have Special Laundry Needs? Tide Helps. We all have special laundry needs whether it is cleaning workout gear to getting out tough stains and cleaning hard-to-clean fabrics. Tide covers all of these in the “Special Laundry Needs” section of the website. You can get a lot of suggestions and helpful tips from the company, making sure you clean every part of your laundry in the best, and safest ways.
- You’re Encouraged to Sign-Up for a Newsletter to Get Great Deals. Do you want easier, quicker access to deals and coupons, as well as news about upcoming products? Of course, you do. People love being up-to-date with their favorite brands and companies, and Tide understands just how much this can benefit clients and the business. When you head over to the website, you are encouraged to sign-up for Tide’s excellent newsletter, which gives you more access to great deals. You can also learn about new products quickly, learning if the products are something you will need for your laundry or clothing.
- The Social Media Campaign is Focusing On Upcycling and Recycling. A huge, and worthwhile, trend right now is taking care of the environment by recycling or “upcycling.” Upcycling is when you take something, like a Tide detergent bottle, and use it for something else. Tide is utilizing the trend to not only get more clients, and give them helpful tips, but also to do their part in protecting our planet. This is a great example of utilizing a trend, especially one for the greater good when it comes to social media.
Grow plants and shrink waste. (Craft Details: http://t.co/aTT0OpNva2) #TideKeepsies #DIY #upcycle #recycle #howto https://t.co/erEK1qhxcX
— Tide (@tide) May 18, 2015
- Tide Re-Tweets Customer’s Tweets and Images. While doing the recycle campaign, Tide is making sure to encourage engagement with clients by asking them to send in images. When a client does this, the company re-tweets that person, which can help foster more engagement. This shows that there are other clients who are doing their part to help out the environment, which can encourage other clients to do the same. In addition, this is a great way to encourage more client engagement with a company.
- Tide Shares Tips from Other Companies. When Tide makes a social media post, they sometimes share great tips and information from other companies. Tide doesn’t share material from competitors, but when they share content from other companies, they are giving more information on a wide amount of topics for all of their clients. This can be about fabric softener from Downy or any of the company’s current cleaning partners.
- Social Media Focuses on Latest Trendy Items. If you take a quick glance at Tide’s approach to social media, you will see just how much they focus on trends. Whether it is Game of Thrones related or talking about the red carpet or Kentucky Derby, they have a post for it. Focusing on trendy materials when it comes to social media is a great way to help drive engagement and bring in more clients.
- Tide Shares Notes on Facebook for Quick, Consumable Content. Blogs are great, but sometimes people don’t want to leave Facebook by clicking on a link to the post. Instead of making clients click away from the social site all the time, Tide shares small “notes” with the Facebook Notes feature. This gives clients immediate access to excellent tips, which is a great way to create and maintain a business-client relationship.
- Each Post Has a Social Share Button at the Top. When you go around the Tide website, you will notice that each page and post has a social share button right at the top. This is a great way for the company to encourage social shares, especially when it comes to the various DIY and tip postings. Social share buttons can really help increase engagement and, if they are easy to access, they can promote your clients to share pages on their chosen social network.
- Looking for a Nearby Store? You can purchase your favorite Tide products from Tide’s website, but most of the time, people buy their detergent when they go grocery shopping. Because of this, Tide has implemented a great little feature that helps clients find Tide products at the nearest store. This is great because it helps clients feel, yet again like their particular experience is made specifically for them. It’s a great feeling when it seems like a brand is helping you every step of the way.
You Can Have a Squeaky Clean Content Marketing Approach Like Tide
As you can see, Tide has several excellent examples that you can learn from when it comes to content marketing. Just by following a few of the company’s tactics can help you create a better, more effective plan. Express Writers can help you create content for your marketing campaign that will help make your content and website awesome for all of your clients and readers. Take a look at our content services to see which can help you create a stellar campaign!