Express Writers

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

by | Sep 9, 2022 | ContentWritingChat

Content Writing Chat recap

Looking for some copywriting hacks that will help you level-up your content?

Well, you’re in the right place!

For this month’s session of #ContentWritingChat, we asked our community to share some of their best copywriting tips that you can take and implement in your own content. Perfect if you’re looking to generate more traffic, engagement, and conversions. Let’s dive in!

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

Be sure to check out our blog post, which is linked in the embedded tweet above. It was the inspiration for this month’s chat!

Q1: The first step in creating amazing content is to know your ideal reader. How can you learn more about those within your target audience to create content that serves them?

Always take the time to get to know your audience by having conversations with them.

You can talk to your audience via social media or even have 1:1 calls as market research if you have the time to dedicate to it.

Use this as an opportunity to learn about their favorite content, pain points, and more.

Q2: How can you differentiate yourself from your competitors and communicate your unique value proposition through the content you create?

It’s important to define your voice if you want to stand out from your competitors. It’s what makes you unique compare to everyone else.

Showing you care about your audience goes a long way.

Q3: Part of generating traction for your content is creating a headline that will get people to click. What makes a clickable headline?

Headlines should be on the shorter side and need to be relevant to your content. Never mislead your readers with a clickbait headline.

Bold claims can be an effective way to grab attention and drive traffic.

Q4: How do you ensure the body of your content is intriguing enough that people read it the whole way through?

Formatting plays a major role in your content, so don’t just focus on the copy. Sub-headings are a great way to make your content easier to consume.

You can even break up text with images to add visual interest and to provide a way for them to better understand your content.

Q5: When it comes to copywriting hacks, what are your favorite ways to encourage people to take action? Urgency, FOMO, etc.?

Urgency is great, especially if there’s a deadline. Just don’t lie about deadlines or limited spaces to fake urgency. Only use this tactic when it’s legitimate.

These simple tips will allow you to effectively incorporate urgency!

Q6: Editing is key when polishing your content. What does your editing process look like?

Combing through your content multiple times will allow you to spot grammar and spelling mistakes, as well as overused phrases and words. Perfect for tweaking your copy.

If you can, have someone else review your content. A second set of eyes can be a huge help in spotting mistakes you overlooked.

As you edit, remove anything unnecessary, revise for flow, and correct any spelling and grammar mistakes. Your readers will thank you!

Q7: How soon after your content is published do you monitor its analytics? Which metrics do you track to determine success?

You’ll want to give it some time for your content to gain traction on Google, so two to four weeks after publication can be a great time to start seriously tracking metrics.

Monitor things like link clicks, time on page, and acquisition to gain a better understanding of the actions your readers are taking.

Want to join the next #ContentWritingChat? It happens on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters to stay updated!

Tags: copywriting