Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience.
Why should you focus on providing quality content for your online readers?
At least 5% of all Google searches are related to healthcare. Search drives almost three times as many visitors to healthcare-related websites as non-search visitors. Over 60% of medical services consumers run online searches before booking an appointment.
Any form of misinformation in the medical industry can have a serious negative impact on various stakeholders in the healthcare sector, including patients, healthcare providers, and manufacturers.
When you hire a medical writer, you can ensure that your content needs are being handled by a qualified professional with a deep understanding of scientific and medical topics.
This article describes what a medical writer is and lists the main benefits of working with one.
What Is a Medical Writer?
A medical writer focuses on creating well-researched and authoritative content on health-related topics. These topics include everything from fitness and general wellness to medical research and more. Medical writers conduct extensive research to ensure they produce relevant and accurate content fit for public consumption.
While they are not doctors, medical writers usually have a medical background. They understand health, scientific, and medical concepts and terms. Healthcare content writers possess excellent research, analytical, writing, and communication skills. Most importantly, they have the technical writing skills needed to convert complex scientific information into accurate and easy-to-read content in various formats for different audiences.
What Does a Medical Content Writer Do?
Medical writers develop well-crafted and highly engaging educational, promotional, and marketing material. Their main goal is to use the right expression and tone to create relevant and useful content that matches the brand in question and the needs of the targeted readers. They also use their SEO skills to write content that will rank in Search Engine Results Pages (SERPs).
Healthcare writers create different types of content, including:
- Web Content: Medical writers can write highly descriptive promotional material to be published on healthcare websites.
- Blog Posts: These include long and short-form posts covering a variety of medical topics to provide helpful health and wellness information to readers.
- Product Descriptions: Medical content writers can create accurate descriptions for the services and products provided by healthcare providers.
- Newsletters and Press Releases: Promotional pieces that raise awareness of new developments by a practitioner or medical services provider.
Which Organizations Can Benefit from a Medical Writer?
Healthcare writers can be useful to a variety of medical organizations, including:
- Hospitals
- Clinics
- Dentists
- Chiropractors
- Physical Therapists
- Optometrists
- Nursing Homes
Benefits of Hiring a Medical Content Writer
Some of the main reasons why you should hire a healthcare writer include:
1. Expertly Written Healthcare Content
Healthcare writers can consistently generate expertly written communications. These writers have a good understanding of both general and medical writing guidelines. They can produce well-researched and accurate content free from misleading facts, grammatical errors, and plagiarism.
Consistently publishing high-quality content can help you build topical authority in healthcare. Furthermore, you can reduce the bounce rate by using professionally written medical content. Your readers will likely spend more time on your website and may even become subscribers if you publish accurate and well-written content.
Image from SurferSEO
2. Getting Your Message Across
Communication is vital in the ever-changing world of healthcare. A specialist healthcare content writer can help close the gap between complicated health-related concepts and public audiences. With an experienced writer on the job, you can be sure critical information will be conveyed clearly and effectively.
Healthcare writers excel at breaking down complex technical information into plain terms without compromising accuracy. To create digestible content for various audiences, these professionals use different techniques, including real-world examples and simple terminology.
With the right expert, you can be sure that your healthcare content is accurate, logical, and easy to read and understand.
3. Collating Information
Medical writers generate impactful content for their clients. These experts have great research skills and can gather information from a variety of sources, such as expert interviews, medical journals, and trusted sites. This ensures a well-rounded view of the topic and cross-verification of information for reliability and accuracy.
Once they have all the facts at hand, healthcare writers use their acquired skills to interpret, structure, and present medical facts and data to create coherent, high-quality content. This approach results in useful content that presents information succinctly, addressing readers’ needs and questions.
4. Better Search Rankings
Seasoned medical writers have excellent SEO skills. They can use these skills to enhance the visibility of the generated content and the brand they represent. In addition to boosting online content marketing efforts, SEO also builds credibility and trust.
A medical content writer can use their SEO skills to identify opportunities for their clients to improve the performance of their content online. For instance, the writer can study and analyze competitor websites. This can help them develop ways of crafting better content and identifying healthcare topics to write about.
The following graph from Statista shows the importance of SEO on marketing performance.
Image from Statista
5. Better Time Management
Do you want to write quality medical content to build authority but don’t have the skills? Can you set enough time aside each week to create consistent medical articles? If not, you can benefit from hiring a professional medical writer.
Even if you enjoy crafting your content, it can be challenging to fit it into your day, especially if you own and operate your healthcare practice.
A healthcare content writer can help you meet the ever-growing content needs of your readers. These writers can create detailed, well-researched content that resonates with your target audience. This will free up your time, leaving you to focus on your medical practice or primary duties.
To make things better, you don’t have to give up control of your project. You can work closely with the writer to ensure the creation of content that matches your goals.
6. Wider Reach
Accurate, easy-to-read content that addresses the needs of the target audience is likely to attract a wide readership. SEO-optimized healthcare content is easily discoverable online. All these factors combine to grow your reach. A wider reach helps build your brand’s authority in the topics covered, elevating you and your organization to a level above your competitors.
Create Authority Healthcare Content
Professional healthcare writers have a scientific background. They understand the importance of using the right language and proven facts to create insightful content. Most importantly, they can convert complex scientific concepts into lay language.
Hiring a healthcare writer can help you save time, avoid costly mistakes, and ensure the job is done correctly the first time around.
Whether you are looking to build a loyal following, announce a new product or service, or populate your website with quality content, a medical writer can help ensure accuracy and relevance to your readers’ needs.
Are you looking to elevate your healthcare content to the next level? Check out our authority content services to learn how we can help.