Considering Web Writers
Whether you run a professional blog, website, or ecommerce business, you will eventually need the help of qualified web writers to help you showcase your products in the best possible light. Many work on a freelance basis and most are unusually knowledgeable in regards to current practices and procedures of writing for the web. This includes thorough working knowledge of SEO practices as well as awareness of social media marketing trends, press release creation, guest blog post creation, and sales writing as well.
Although finding the right writers for your team can seem daunting at first because of the sheer number of options available, it’s far from an impossible feat. Consider the following tips in order to make the process as easy on yourself and your team as possible.
1. Standout Writing Samples
Before you hire your web writers, make sure you view a comprehensive selection of samples created for previous clients. Prioritize writers whose voices are compatible with the needs of your website or company and who can show you a comprehensive portfolio of relevant work. Sometimes it can help to have your writer produce a trial article or two before signing on for a long term working relationship in order to make sure the two of you are a good fit. Most professionals and writing teams will be perfectly fine with proving their skill in this way.
2. Solid Research and Web Skills
The best web writers are more than simply good with words. They also understand how to mimic different voices and how to appeal to various target demographics. They comprehend the importance of key word density, original content, and other SEO practices that will bring you more traffic through search engines. They’ll be crack shots at research and fact checking to boot. Value is the key when it comes to your web content, so you’ll want to make sure all of these bases are covered.
3. Testimonials and References
The best web writers aren’t just experienced and skilled when it comes to what they do. They also have excellent work ethics, are good at meeting deadlines, and have excellent customer services skills. They can show you references and client testimonials that back up their claims and abilities as well. Whether you’re enlisting the aid of an entire writing team or going with a sole freelance provider, don’t be afraid to ask for references from previous clients. Make it a point to follow up on those references as well and ask them about their experiences working with the individuals in question.
4. Consider Writing Teams Over Individual Providers
Many people find they have better luck and more beneficial relationships when working with an entire team of professionals. Not only are teams of web writers going to be more varied, increasing your likelihood of finding a good professional that is really a perfect fit for your needs, but the individuals who will actually be producing your writing will probably be pre-screened by the head of the team to boot, so a lot of the hard work and weeding out will already be done for you. The same team will also probably be able to help you with SEO writing, resume creation, blogging services, or anything else you may decide you need in the future as well.
Ultimately when you are hiring web writers, the key to success lies in covering all of your bases and paying attention to detail. Explore the possibilities for yourself today!
We are currently accepting applications for writers.
If you feel that you’ve got what it takes to be an Express Writer, please tell us a bit about you, and send us your resume.