When you have your business website set up and are just starting out, there are ways to ensure that you’re taking the path to success with your venture with a content writer.
There are a great many small online businesses that fail soon after they launch because either the webmaster didn’t have enough experience to properly handle their customer services issues, or they simply couldn’t generate enough traffic to make a profit. I’ve seen it happen firsthand.
In order to avoid this, you should make use of all online tools available to you, and one of the most vital of those tools is a professional Web content writer.
These writers can help your business grow by bringing a steady flow of traffic to your site and helping you avoid the common content errors that so many first-time web masters make with their sites.
Web Writing Should Be Unique
One of the biggest mistakes new business owners make is assuming that Web writing is the same as other kinds of writing. This is especially common if the webmaster created their own site and is confident that they can handle the content as well. However, this is usually where the problems begin; poorly optimized content fails to bring in traffic, and the site starts to fail almost instantly.
Hiring a Web content writer will allow you to avoid these problems because they understand that people who browse the Web do not read or react to material like other readers. This particularly applies to people who are looking to buy a new product or service. They are much more likely to scan text instead of reading it in depth, and if they cannot find what they are looking for right away, they tend to move on.
A content writer can both draw and keep readers for your business by:
- Performing keyword research in order to optimize your site’s keywords more efficiently
- Use search engine optimization (SEO) to improve search engine rankings
- Create fresh content for your site in order to keep its rankings high
- Turn readers into paying customers with engaging, persuasive content
- Creating social media posts and increasing your overall Web presence
By hiring a content writer to perform these tasks, you will not only be assured that the challenge of Web writing is being handled by a professional, but you will also have more time to spend on your site’s development and the development of new products and services.
Using Social Media
If you have considered using social media to promote your site, hiring a content writer can help streamline and improve this experience. When many small business owners first start out, they discuss their business on their personal Facebook pages and ask their family and friends to help spread the word. While they might get a few new hits, this method usually is not successful. When you hire a content writer for your business, they can create a Fan Page on Facebook that is dedicated to your products and services. Not only will they write up a fresh and creative description of what you sell, but they will also discuss how buying it will benefit anyone who visits the page. Because these Fan Pages are often the first exposure to your product that people will experience, it is vital that they are easy to read and explain in a direct way what your product is and why they should spend money on it.
One error many web masters make when they create these pages is that they try to be clever or too subtle about what they’re offering, and people simply end up being confused instead, so they click away. A Web content writer is often experienced in creating material for business and consumer sites and can build a Facebook Fan Page that will attract readers both on and off the site.
A Higher SEO Standard
Understanding SEO is one of the most important factors of how well your site ranks on major search engines and how much traffic they drive to your site. Other than link building and banner ads, which take major time, effort, and may not always be successful, SEO is the most important factor when it comes to being a presence online. This is why hiring a content writer for your business is so important; the better they can optimize your keywords and raise your rankings, the more hits you will receive.
Many web masters believe reading a few SEO articles will enable them to choose the right keywords and use them effectively, but this is a task that is better left to a professional, especially where profit is involved. While you might choose the right keywords, overusing them will flag Google’s Penguin algorithm, which scans sites for pages that engage in keyword stuffing. This will cause your page ranking to plummet or even worse, it will not show up in the search results at all. When a content writer creates the material for your site, he or she will avoid these problems to ensure that your page’s ranking remains consistently high.
Efficient Site Turns Web Browsers Into Customers
When people who browse the Web click on a business site, the probability that they will become a customer is directly related to how long they stay on the site. The longer they stay and the more the content engages them, the more likely they will spend some money.
A content writer can help this happen by writing persuasive yet straightforward material for your landing page. The quicker a would-be customer can get the information he or she is looking for, the more satisfied they will be. Content writers can cut through extraneous information to get to the meat of the matter quickly, which avoids reader frustration, the number-one reason that usually causes them to click away from a page.
By targeting what readers are looking for and giving it to them the moment they arrive on the site, content writers can turn browsers into customers, increasing your profits and paving a path to success for your business.