This blog was originally written in 2013 and has been updated Spring 2019.
For years, the word outsource has had an ugly ring to it in the SEO community.
People used to make assumptions that when marketers outsourced their content, this was sub-par writing. Today, however, outsourcing content has become the law of the land.
The current content marketing industry, worth over $400 billion, is heavily focused on driving more growth to copywriting. Content creation is the #1 area of content marketing with most reported increase in spending over the last 12 months (56%), via CMI’s benchmark reports.
Major companies around the country are using remote teams of freelance writers to improve their content’s SEO value and provide better material to their readers.
If you’ve ever considered outsourcing your content, read on to learn why it may just be the smartest decision you’ve made all year.
[bctt tweet=”It’s time to trash the misconceptions around outsourcing content. @JuliaEMcCoy explains why to outsource copywriting should be your next smart move.” username=”ExpWriters”]
Why Outsource Copywriting in Today’s World?
Today, you have to outsource copywriting to achieve anything.
As it stands now, the demand for content is larger than it’s ever been before, and brands around the country are striving to keep up.
Unfortunately, in-house teams seldom have the time, workforce, or expertise to create high-quality content in the amount and speed required by consumers. Because of this, many major firms decide to outsource web content writing to teams of freelancers or content marketing agencies.
While these experts provide many services, they’ll help companies boost search engine ranking, publish more content, promote engagement with users, and maintain content quality – all while the creator and staff in the organization focus on core activities and build the next steps in their business.
Is that a dream come true, or what?
[bctt tweet=”As it stands now, the demand for content is larger than it’s ever been before, and brands around the country are striving to keep up. Here are the reasons why you should outsource copywriting today.” username=”ExpWriters”]
If you’re still in doubt that outsourcing web content writing could be valuable, consider the following benefits:
- Outsourcing helps you reach your target audience more effectively
- Outsourcing can make your content more reader-friendly and focused
- Professional content creation services understand the content climate, and can keep you on Google’s right side
- Content writing services can help you build your brand from the ground up
- Content writing services offer predictable, high-quality content for various industries.
Why The Decision to Outsource Copywriting May Be Better Than the Decision to D-I-Y It
While many marketers believe they can create their own content without the help of a content creation team, the fact of the matter is that there is seldom enough time or energy in the day.
Let’s face it: content creation agencies even outsource some of their content!
Writing great content takes time, a lot of it, and it’s tough to manage the demand if you’re also focusing on other aspects of building a business – like marketing, product development, and sales.
What’s more, while many people assume that outsourced content will be low-quality content, the opposite is typically true. When you work with skilled, reputable web content teams, you’ll get professional, high-quality content you can trust, and which reflects positively on your brand.
Finally, outsourcing content writing to a reputable copywriting service will help you benefit from the result-oriented services that they offer. Plus, website content writing rates are typically incredibly reasonable, so you won’t be out a ton of cash.
[bctt tweet=”Outsourcing content writing to a reputable copywriting service will help you benefit from the result-oriented services that they offer. Plus, website content writing rates are typically incredibly reasonable…” username=”ExpWriters”]
When you choose to outsource your web content writing, you’ll get the following benefits:
- Search engine-optimized content
- Increased conversions and engagement
- 100% original content written for your company
- Content that adheres to current SEO best practices
- Improved rankings in the SERPs
- Descriptions, headers, and meta content that are optimized for SEO
- Fresh, well-written content whenever you need it
- Various content types, ranging from blog posts to press releases
4 Stats That Prove the Value of SEO Copywriting Service
As your business grows, the importance of content creation becomes more pronounced. While many people assume they can achieve the same results by creating content in-house as they can by outsourcing their content to a team of skilled professionals, this simply isn’t true.
With that in mind, consider the following four statistics (according to Neil Patel) that prove the value of outsourcing your content creation services:
1. Only 42% of marketers think they’re effective at content
While content is King, only a small fraction of marketers believe they understand what it takes to be effective at it. If this doesn’t indicate a need for professional assistance, I don’t know what does!
While it can be difficult to create useful content that produces good results, the help of a skilled content agency can go a long way.
In addition to understanding which types of content perform bets in a given industry, a content company can also help businesses understand how best to position their content, and what changes the content should undergo to be as efficient as possible.
All of this is invaluable for a company that wants to boost its effectiveness and create a better content strategy.
2. 60% of marketers develop at least a single piece of content every day
While this may sound like small beans, it’s essential to put it in perspective. Even a 1,000-word blog post can take hours when you factor in that it must be written, proof-read, filled with quality links, beefed up with visuals, read again, proofed again, fact-checked, and published. Even that doesn’t take into consideration all of the follow-up work that comes in the form of interacting with followers and replying to comments posted on the piece.
Good content takes time, and even one piece a day can get overwhelming for marketers.
When you outsource your content creation, though, you get the blissful feeling that comes with knowing your content creation is taken care of, which in turn allows you to worry about other things.
Whether your company is growing quickly or you simply don’t have the time to develop your own content any longer, outsourcing it can be a great way to save yourself time and effort – without sacrificing quality.
3. 93% of all B2B marketers are using content marketing
Content marketing is catching on, and companies that have yet to adopt it are missing out on one of the biggest trends in the industry. Because content marketing provides users with relevant, authoritative, unique content in a way that doesn’t push them to purchase anything or make any changes, it’s one of the most welcoming types of marketing out there.
That said, marketers who want to jump on the content marketing train often need a push to help them get started.
This is where a quality copywriting service comes in. In addition to the fact that an excellent copywriting service fully understands the value of copywriting, the professionals therein can also help a CEO or marketer determine which approach to content marketing will be best for him or her.
This, in turn, eliminates much of the guesswork and helps businesses make the transition to content marketing as seamless as possible.
4. 86% of organizations ranked “highly effective” have an outsourced content writer
Content is critical to success in today’s web-based environment, and the best organizations out there know this. Go to the top of virtually any major business today and you’ll find someone whose sole job is to manage content.
If this isn’t a sign that outsourcing content is a smart move, we’re not sure what is.
Because the demand for content increases as a company grows, outsourcing it and hiring a team of people to be in charge of it is one effective way to ensure that the content keeps pace with the company’s growth, rather than being left behind.
[bctt tweet=”86% of organizations ranked ‘highly effective’ have an outsourced content writer. Is this a sign? Read more stats that prove the value of #SEOcopywritingservices” username=”ExpWriters”]
Outsourced Content: The Way of the Future
While purists everywhere have fled from outsourced content for years, the fact is that it can help companies maintain a solid online strategy without becoming overwhelmed by it.
Quality content creation agencies are prevalent today, and content costs are reasonable and accessible to many. Web content writing rates and SEO copywriting rates are typically in the affordable range for many businesses and even companies who thought they couldn’t afford outsourced content likely can.
While it’s true that the decision to outsource web content writing isn’t right for everyone, it can be a smart and hugely useful move for companies who want to grow rapidly and continue to serve customers, without sacrificing quality in the process.
So whether your growth has outpaced your content abilities, or you’re simply ready to take your content creation to the next level, outsourcing your content to skilled content writers may be the best move you make for your company.
Are you searching for experienced content writers to handle your content creation? Look no further than Express Writers! Contact us today to learn more about our content creation offerings, and to develop your content plan today!
