As the end of July rolls around and the last quarter of 2017 begins (can you believe it already?), we have some exciting new improvements to share that have been in the works internally at Express Writers.
Ready? Let’s delve in!
Why You Can Trust Us to Constantly Improve our Standards and Work Harder than Any Content Services Provider
A word before we get into the details of our July changes and improvements…
Everything you see here—from our website to the last offering in the Content Services area—is maintained by a tight-knit group of people that work hard and, together as one, share a great passion for this industry of content writing and marketing. We don’t have outside funding. We’re bootstrapped: we love what we do, and that motivates us to work hard at it.
I’ve done homework and ordered from many other content providers myself, and I can tell you that it is genuinely rare in this industry when a team of people come together like we do to work this hard to service our clients. Down to our sales manager, project manager, myself as the CEO and my husband as the CTO—we work hard, day in and day out, to change the common reputation in this industry of content creation providers and sell the best content service (in service and written content quality).
For example:
– Throughout the last week of July, we spent approximately 30 hours to find and hire eight solid new writers in unique expertise areas. We went through more than 50 interviews and 200+ applicants to find these eight!
– For one given day, our Skype thread looks a lot like this:
Our editing chat is even more lively – the editors help each other out consistently:
Constant updates, constant communication, and quick fixes for any issues. We’re able to do big things because of how much we communicate with each other.
I just want to give my team props for how hard we all work. We don’t cut corners. And you can expect this of us, every single time you order a content service from us. You’re ordering from a company that believes in hard work, and your sale directly correlates to the income that provides for our families.
With that said…
Now, let’s get into the changes for this month!
July Changes: New Management, Writing & Editing Team Additions
Marc Benioff, the CEO of Salesforce.com and frequently named the “SaaS Father,” said this about hiring:
I believe in this statement, 100%.
That’s why I’m choosing to put more time into finding the right people, more than I ever have.
This month, we added twelve new people to the team in total:
- A new content director, Jeremy Kohlenburg
- Three new editors: Susan, Christina, Jessica
- Eight new writers, in various industry expertise areas and full/part time availability schedules
Jeremy is replacing Katria, our former Content Manager, who quit in July. Jeremy is a perfect fit for the role of Content Director, bringing a great deal of freelance copywriting and blended leadership experience into this position in our team. Not only is he taking over content management, but he has a phone extension and is directly available to our clients, should they need to reach him for any concerns about their writers, revisions, our process, etc.
I’ll let Jeremy share what he brings to the team. In Jeremy’s words:
From our Content Director, Jeremy:
I’m excited to join the Express Writers’ team as the Content Director.
In this role, I will work directly with you, the client, to ensure that your content matches your exact specifications and exceeds your standards. I will be available to discuss your needs via email and phone, and I will take personal responsibility for the quality of every product I deliver to you. Behind the scenes, I will develop and lead the writing staff, closely with Julia, our CEO, and the editing team. I will hold our writers accountable to the highest professional standards, and work closely with them so you can get better products with faster turnaround times at the same competitive rates.
My commitment to customer service and performance is based on years of experience as a copywriter and communications manager. I have led marketing campaigns for business leaders that enhanced public awareness, increased customer engagement, and boosted sales. I believe that the key to my success is open, honest, and transparent communication. This means that I never make excuses, withhold information, or avoid opportunities to talk. I expect the same of everyone who works with me. This results in more productive conversations, higher professional standards, and superior content.
I am dedicated to bringing this philosophy to my new role as Express Writers’ Content Director. Please email me with your questions, thoughts, and ideas about how I can help Express Writers better meet your needs. I look forward to hearing from you, building our relationship, and making your experience with Express Writers extraordinary.
Our new editors and writers join the team in various supportive needs.
Our full editing staff ensures that content gets through the queue without any delays, on or before our deadline turnaround times: and our new writers are staffed to support all the expert areas we offer in our Content Services section.
One more proactive change for our clients and team: our deadline turnarounds on the Policy page have been improved, clarified, and reconstructed to focus on what we can handle with our new, extended staff. Check our new turnaround times out on our policy page.
Improved Editing Process
For years, we’ve offered two levels at Express Writers to support our clients needs and budgets: and to match a level that was in need but not offered, I created a third level, authority content, last year (after training our best writers on it).
Now, we’ve reinvented our editing process with brand new, rewritten and updated guidelines: new editing control queues in our teamroom, and two levels of editing:
- General editing for all our general content
- Expert/higher editing for our expert and authority content
Each have their own specific rule guides. All authority and expert content goes through our upper level of editing, where we do all the average checks (typos, grammar, flow) and we take an indepth look at link quality, facts, and expert/high-quality wording and flow being used. We have different editors assigned to these two different levels.
This ensures two things: higher quality on the expert and authority levels with a dedicated quality review process, and faster turnaround times (more editors, dedicated editing).
New Agency Client Perks & Benefits
Here at Express Writers, we have so much to offer agencies as a content team structured to handle quality and volume. We work hard to save our agency clients time and money with key benefits that include complementary project management, white labeling our content deliverables, services for every need, fast turnarounds, and a diverse team.
Hannah, our Project Manager/Agency Specialist, says:
If you own or work for a digital marketing agency, I’m sure that you’re well aware of how time consuming writing copy is. The problem is that the copy you provide your clients is also critical to how successful their website is. By outsourcing some (or ALL) of your content to us, we save you enough time that you’ll actually be able to take on more clients at once. We know SEO and will make sure that the stunning website that you’ve built for your client has the content that will make sure people see it! We’ll leave the digital marketing to you, so leave the content to us!
Want to learn more about our agency services? Check out our Agency Solutions, or go straight to book a call with Hannah, our Agency Specialist!
Need Content Services? We’re Your Guys (& Gals).
You won’t be disappointed if you choose our team for your content needs.
Give us a shout today or test out one of our services.
