Do you ever struggle to stay on track when it comes to content creation? If so, you are in the right place! In this week’s #ContentWritingChat, we talked all about Content Productivity Hacks. These tips are going to help you accomplish your writing with ease, so you’ll want to check them out!
#ContentWritingChat Recap: Content Productivity Hacks
Join us for #ContentWritingChat on Tuesday, October 10th for a community chat to talk about content #productivity hacks! ? pic.twitter.com/vKxyGCW9QB
— Express Writers (@ExpWriters) October 3, 2017
We had another community chat this week, which means our participants were the stars of the show. A while back, we polled our audience to see what chat topics they were most interested in and this was one of them. If you need some content productivity hacks to get you through, keep reading for our recap.
Q1: What does content productivity mean to you?
What exactly is content productivity and what does that look like for you? We all have different ideas of what productivity means. Here are a few responses from the chat:
A1 Getting great content researched, written & published effectively on time. (Quality > quantity, always.) #ContentWritingChat pic.twitter.com/hAUZxpYmHP
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
For Julia, content productivity is all about getting great content researched, written, and published on time.
A1. Organization of #content ideas, a clear understanding of what the end goal is + timelines for execution. #ContentWritingChat
— SourceMedia (@SourceMediaCo) October 10, 2017
Organizing your content ideas, having a clear understanding of your end goal, and timelines for execution are all important factors.
A1: Creating quality content efficiently and regularly. #ContentWritingChat
— Netvantage Marketing (@netvantage) October 10, 2017
Lexie said content productivity is creating quality content efficiently and regularly.
A1: It means delivering valuable, quality stuff to your community, consistently. #ContentWritingChat
— Brent G. Trotter (@bgtrotter) October 10, 2017
Delivering valuable, quality content to your community on a consistent basis is definitely key.
A1: Any productivity = getting done what needs to get done when it should be done 😉#ContentWritingChat https://t.co/CzbRKA25By
— ThinkSEM (@ThinkSEM) October 10, 2017
For Sarah, it’s all about getting done what needs to get done and doing it on time.
Q2: How do you come up with great topic ideas for your content?
When it comes time to write your content, how do you come up with amazing topics to cover? There are a variety of ways you can draw inspiration, but here are a few suggestions from the chat:
A2: Get to know the audience and then ask them what they want to learn about. It always comes back to the audience. #contentwritingchat
— Netvantage Marketing (@netvantage) October 10, 2017
As Lexie know, it all goes back to knowing your audience. You can ask them what they want to learn and then provide them the content they’re seeking.
A2b: You can find great content ideas by spending time on social media, reading your blog comments, etc. #ContentWritingChat
— Rachel (@redheadrachel) October 10, 2017
You can find content ideas by spending time on social media, reading your blog comments, and through so many other ways. If you need to figure out what your audience wants, the answers are right in front of you!
A2: SoMe outlets that spawn food for thought (articles, new tech, chats), colleagues, client questions/comments, etc!#ContentWritingChat https://t.co/kLFsrsswoP
— ThinkSEM (@ThinkSEM) October 10, 2017
Sarah said social media is a go-to for coming up with new ideas, as well as chatting with colleagues, and reviewing questions/comments from clients.
A2: Competitive analysis. What are others in industry sharing. How can you put a unique spin on it for your audience? #ContentWritingChat
— Danielle Bullen Love (@daniellewriter) October 10, 2017
Danielle knows it’s also beneficial to review your competitors. You can see what they’re sharing and how their audience is responding to it. It might spark new ideas for you.
A2. I listen to what people are chatting about on twitter chats #contentwritingchat
— Cheval John (@chevd80) October 10, 2017
As Cheval said, Twitter chats are a great way to get to know your audience.
A2: Research. More importantly, talk to people. Figure out what they’re passionate about & makes them excited. #ContentWritingChat
— Brian Anderson (@BrianAndersonPR) October 10, 2017
Doing research is essential to finding content topics. Brian also recommends talking to people and figuring out what they’d like to see.
A2: We create for clients, so going to their businesses to learn about their customers’ needs/problems to guide content #ContentWritingChat pic.twitter.com/8FhiQVU59K
— Virteom (@virteom) October 10, 2017
If you’re writing content for clients, you need to understand their business and get to know their customer’s needs and problems.
Q3: Once you’re ready to start writing, what’s your first step?
It’s finally time to write! Now what? Depending on your content creation process, your first step might be different from someone else’s. Here’s how a few of our chat participants get started with writing:
A3: Outline! Get ideas down & organized before I begin writing. Social media posts take less planning, but same process #ContentWritingChat
— Independent Retailer (@indretailer) October 10, 2017
To get started with the writing process, creating an outline is a great place to begin.
A3: Outline! Just like school. Start with an outline and know the format your article is going to take. #ContentWritingChat
— Sarah Nelson (@Blogging_Geek) October 10, 2017
Sarah also likes to start with an outline. Outlining your content is a great way to organize all your thoughts and ideas before you begin writing.
A3: I fire up @longtailpro & search for low competition, relevant keywords. Then brainstorm subheads, bullet points etc. #ContentWritingChat
— Writer Leah Ingram (@theleahingram) October 10, 2017
Leah starts by conducting keyword research, then she begins brainstorming sections of her content.
A3 Map your ideas to goals. Know your goal = then start writing. Outline and draft. Focus on research + quality. #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
Julia’s advice is to map your ideas to your goals. She suggests knowing your goal before you begin writing anything.
A3. Brainstorm! Whether in point form or as a mind-map, it doesn’t matter. Just get those ideas out there! #ContentWritingChat
— Claire (@claireshegoes) October 10, 2017
Brainstorming is a great place to begin. Jot down any ideas that come to mind.
A3: elimininating distractions! I need to clear my head and desk to focus and follow through with some good content. #ContentWritingChat
— Molly Nichols (@mnich_pro) October 10, 2017
Molly recommends ditching any distractions. You don’t want anything that takes your attention away from your writing.
A3: Just write. Even if the words aren’t coming to you, keyboard away. #contentwritingchat
— Laura Powell (@dailysuitcase) October 10, 2017
Laura’s advice is to just start writing. It doesn’t have to be good, so just focus on getting some words out and letting everything flow. You can edit later.
Q4: How do you stay on track with your content creation schedule? Any tips?
When it comes to consistently creating content, it helps to have a schedule in place. If you need some advice with staying on track, check out these suggestions:
A4: Set deadlines. When you give yourself due dates, you can create ample time to get your writing and editing done. #ContentWritingChat
— Rachel (@redheadrachel) October 10, 2017
Setting deadlines is a major help in staying consistent with content creation. You can allow yourself ample time to take care of writing and editing so there’s no last-minute scramble to get things done.
A4: Form a regular schedule. I aim to have blog posts come out Tuesdays, Youtube videos Sundays for instance. #ContentWritingChat
— Zachary Fenell (@zacharyfenell) October 10, 2017
Zachary suggests setting a schedule for yourself. For example, he shares blog posts on Tuesdays and YouTube videos on Sundays. This will keep you on track.
A4) I have a content calendar on our Cloud. Employees can see what we’re working on and add input/suggestions. #contentwritingchat
— Kyle Murray (@TheKyleMurray) October 10, 2017
Kyle relies on his content calendar to stay organized. You can also share it with other team members so they can see what’s being worked on and provide input.
A4: I have an accountability call every Mon. w/ another writer. Knowing I have to “report” to her gets the work done! #ContentWritingChat
— Writer Leah Ingram (@theleahingram) October 10, 2017
Leah has an accountability call every Monday with another writer. Having to check in with her helps to stay on track with her schedule.
A4: Keeping in touch with your team – we meet every day to see what has been posted, whats next and if they need help #ContentWritingChat pic.twitter.com/1oEVzwoyP5
— TouchConvert (@touchconvert) October 10, 2017
If you’re part of a team, make sure you’re staying in touch with them. Regular communication is important!
A4 i use Google calendars, Excel spreadsheet and @zoho social management tool #ContentWritingChat https://t.co/ErtfEWCw67
— Jade Alberts Consult (@Jade_A_Consult) October 10, 2017
Jade relies on Google calendar, Excel spreadsheets, and Zoho.
Q5: When you’re working as part of a team, how can you collaborate to produce great content?
Working with a team certainly has its benefits, but it can also be challenging. To make the most of your partnership, here’s some helpful advice:
A5: Bring the team together often to brainstorm content ideas, discuss what’s working & what improvements can be made. #contentwritingchat
— Meghan Higgins (@MHig06) October 10, 2017
Make sure you’re brining your team together often to brainstorm ideas. As Meghan said, you can also review what’s working and where you can make improvements.
A5: Easy! Brainstorm together, bounce ideas off each other…two heads are better than one, after all!#ContentWritingChat https://t.co/N7lUcibw4k
— ThinkSEM (@ThinkSEM) October 10, 2017
Sarah’s advice is to brainstorm together and bounce ideas off one another.
A5 Systems for communication & clear, set schedules are key. We have a custom teamroom where we have tasks + deadlines. #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
Julia recommends having systems for communication in place. Set up a way to stay in touch with your team on a consistent basis.
A5: With team members all over the world slack, basecamp, and zoom have all been great collaborative tools. #ContentWritingChat https://t.co/II3qJiXuqg
— Lori Anding? (@southbaysome) October 10, 2017
Since Lori has team members all over the world, she surely knows it can be tricky working across timezones. She relies on tools like Slack, Basecamp, and Zoom to stay in touch.
A5: Be open and listen to each other’s ideas. Don’t be offended by proposed suggestions or edits. #contentwritingchat
— Netvantage Marketing (@netvantage) October 10, 2017
This is a great reminder from Lexie. She stresses that you should be open and listen to the ideas from others on your team. Don’t be offended by any proposed suggestions or edits.
Q6: What do you do when you’re feeling uninspired to get the creative juices flowing again?
When you’re lacking inspiration, what do you do to get back into that writing groove? If you need some new ideas, check out these tips:
A6 STEP AWAY! If you’re uninspired, the best thing you can do is give your mind a break. Drink a juice, take a walk. #ContentWritingChat pic.twitter.com/ZSMEtUsCTN
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
To get the creative juices flowing again, Julia said you should step away from your writing. Take a break to clear your mind.
A6: Go for walk. Part of your mind is engaged in the activity and the other part is free to roam. #ContentWritingChat pic.twitter.com/ZIt4vn9YCK
— Alan Fleming (@alan_fleming) October 10, 2017
Going for a walk is a great way to let your mind wander, while also getting in a little exercise!
A6. I just listen to music and also take a walk around the city #contentwritingchat
— Cheval John (@chevd80) October 10, 2017
Cheval also likes to go for walks while listening to music.
A6) Read! Learn some new perspectives, topics, hobbies. Try and think of new approaches to the problem. #contentwritingchat
— Kyle Murray (@TheKyleMurray) October 10, 2017
Kyle suggests reading when you’re feeling uninspired. It’s a great opportunity to learn and that could fuel your content productivity again.
A6: Work on a different project. Good ideas can come when your brain is occupied w/ other tasks#ContentWritingChat
— Danielle Bullen Love (@daniellewriter) October 10, 2017
Danielle’s advice is to switch to another project. Get your mind off your writing and ideas will come to you in time.
A6: Our culture is all about teamwork, we like standing up from our desks and bouncing ideas off of a coworker! #ContentWritingChat #StandUp
— Virteom (@virteom) October 10, 2017
If you’re on a team, bounce ideas off one another and make time to brainstorm.
A6) STEP AWAY FROM THE COMPUTER AND TAKE A BREAK. It won’t help if you try to force it. #ContentWritingChat pic.twitter.com/yS12rOwhB8
— Tammie Riley (@tammier33) October 10, 2017
Tammie said you shouldn’t force writing if you just aren’t feeling it. Instead, step away from the computer and take a break.
Q7: What are your favorite tools when it comes to content planning and creation?
Fortunately, there are a plethora of tools out there that can help with your content productivity. You just have to find the right one for your needs! Here are some suggestions:
A7 @BuzzSumo is definitely at the top of my list. I get SO much inspiration from this tool! #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
Julia’s go-to is BuzzSumo!
A7: I jot ideas down in the notes app as they come to me both on my phone & computer, & @CoSchedule ❤️ is a lifesaver!! #ContentWritingChat
— Molly Nichols (@mnich_pro) October 10, 2017
Molly likes to use the Notes app on her phone to jot down ideas. It’s especially handy since it can sync between your phone and laptop. She’s also a fan of CoSchedule.
A7: A combination of @trello and @googledocs pretty much sum it up. Simplicity is my jam. #ContentWritingChat
— Brent G. Trotter (@bgtrotter) October 10, 2017
Trello and Google Docs get the job done for Brent.
A7 @feedly is great for keeping track of what’s going on. Use this to spark ideas & make boards of inspiring content #ContentWritingChat
— Iain G. Scott (@IainGScott) October 10, 2017
Feedly is a great way to keep up with your favorite websites and all the content they’re posting.
A7: I’m old-school when it comes to writing. I start out with a pen and paper or use Notepad on my computer. #ContentWritingChat pic.twitter.com/XaPatR8yTI
— Jenn Baker Blog (@MindofaDiva) October 10, 2017
Jennifer keeps it simple with pen and paper. You can’t go wrong with that!
A7: Torn between @hootsuite & @buffer for scheduling, Google keyword planner. #contentwritingchat https://t.co/SV1JoxsUex
— Aisha White (@itsaishawhite) October 10, 2017
For social media, Aisha likes both Hootsuite and Buffer. She also likes Google’s Keyword Planner.
Q8: Any final tips on content productivity that we should be implementing?
To wrap up the chat, we asked everyone to share their final tips for content productivity. Here’s what some participants had to say:
A8 ?: Schedule time to write + be serious. Eliminate distractions. Take a break & recharge when you have 0 creativity. #ContentWritingChat
— Julia McCoy ? (@JuliaEMcCoy) October 10, 2017
Julia suggests scheduling time to write. When it’s time to sit down, eliminate any distractions and take breaks when you need to recharge.
A8: good communication between you, your team, and your clients! no dropped sales or missed connections. #contentwritingchat
— Independent Retailer (@indretailer) October 10, 2017
Communication between you, your team, and your clients is a must!
A8. Writing is a solitary activity. But you are not alone when you get stuck. Talk to other creators for inspiration. #ContentWritingChat
— Ken Hart (@KenHartWriter) October 10, 2017
When you get stuck, don’t feel like you’re in it alone. Ken suggests talking to other creators for a boost of inspiration.
A8: Don’t try to follow everyone’s advice. Experiment and stick to what works for you. #ContentWritingChat.
— Narmadhaa (@s_narmadhaa) October 10, 2017
Don’t try to follow everyone’s advice. Focus on what works for YOU.
Join us for #ContentWritingChat every Tuesday at 10 AM Central! Follow @ExpWriters and @writingchat so you don’t miss anything!