As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It’s funny how just a few letters can make a world of difference in meaning.
The terms copywriting and copyrighting often receive the same mix-ups. Though, no one has made a shirt about it yet, at least that I have found.
As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. So we wanted to remove any confusion between the two.
The Difference Between Copywrite vs. Copyright
While they sound very similar, the two terms have entirely unrelated meanings.
Let’s break those meanings down for you:
Copywrite: Copywriting is creating marketing, advertising, and other business-related text.
Copyright: Copyrighting is acquiring the legal rights to intellectual property.
Here’s an easy way to differentiate copywriting vs. copyrighting.
CopyWRITErs are people who WRITE content, usually for businesses. They are very knowledgeable about business, marketing, and the proper use of the Oxford comma. Meanwhile, a copyRIGHTer is a legal expert who helps people obtain the RIGHTS to their intellectual property.
Even the term copy has different meanings. For copywriters, copy refers to materials or content that they write. However, copyrighters deal with people who want to duplicate another’s property, so copy in that sense refers to the legal right to duplication.
Now that you know the basic difference between copywrite and a copyright, let’s go a little deeper into who a copywriter is and why they might just be the person you didn’t know you needed most.
What Is Copywriting?
Are you confused yet? Hopefully not, because we will break this down even further for you. Copywriting does not fit neatly into a box and often overlaps with its many content cousins. Here’s a look at some of the other terms you might have heard before:
Copywriting: Writing with the intent to persuade, sell, or move the reader toward an action.
Content writing: Writing with the intent to entertain and educate the reader.
Technical writing: Writing industry-specific content that requires a knowledge on a deeper level than a Wikipedia article.
Can a copywriter be a technical writer? Yes! Can a copywriter be a content writer? Yes! Can someone be all three? Absolutely! The name might change, but the person doesn’t have to. The category that content falls into depends on the content you are creating.
For example, manuals and guides would fall into the technical writing category. However, you would hire a content writer if you wanted an eBook.
Marketers want to work with copywriters because they are people who understand the subtle nuances of content marketing.
Here’s another interesting fact: all copywriters are content writers, but not all content writers are copywriters. In other words, all copywriters should know how to entertain, engage, and educate the reader since those are pillars of content marketing. However, not all content writers understand how to transform educational content into content that converts.
Copywriters can create any type of persuasive content. If there are words, and those words have a persuasive goal, a copywriter most likely wrote them.
An eBook on marketing? Yes.
A blog post on exercising equipment? Yes.
A billboard? Yes.
The ingredients on your soup can? Probably not. However, a copywriter most likely helped create the label content so it’s appealing and marketable.
Here are some of the most common projects our clients order:
While these are the projects we receive the most, we have also had fun creating slogans for clients, developing branding content, and even creating food label text. There really is no limit to what content you can have a copywriter help you create.
What Is a Copywriter?
What does a copywriter do?
Based on the VERY brief definition we gave at the start, you might picture a copywriter as a keyboard warrior who likes writing up overly verbose emails or spending fifteen minutes throwing together a blog post.
Let’s scrap that image and start fresh.
While a copywriter’s primary function is writing copy, the job involves much more. A copywriter is also a:
Researcher
Data analyst
Editor
Avid coffee drinker
While the last one is optional, it does help copywriters handle the sheer volume of work that comes with even a single blog post. A quality blog post is not simple at all. 2020, the average blog post took 3 hours and 55 minutes to create. What’s even more surprising is that the time it takes to craft a blog post has grown. But so has the writer’s job description.
Here is another way to think about it. If you live in a small town with only one restaurant, and that restaurant serves mediocre food, what’s the chance you’d still go there? Probably pretty high because if you need a meal and don’t have the food or energy to cook, that’s your only option.
But what if a dozen other restaurants had much better quality food? You would probably go somewhere else.
As the internet has grown, so has the digital content available. There are about 1.13 billion websites online. Creating mediocre content just won’t cut it.
Not only is there more competition, but audience expectations are rising. People expect more personal experiences, niche content, and engaging interactions. Copywriters aren’t just putting words on paper. They’re helping businesses stand out from the crowd, building relationships through those words, and crafting experiences that will keep those readers engaged, ultimately converting them into customers.
Here’s a breakdown of some of a copywriter’s specific tasks:
Researcher
Before a copywriter adds a single word to their document, they research. The purpose is to understand the business, audience, and content fully. They also want to understand the content’s purpose.
Creating content just to throw words into the void is not an effective use of anyone’s budget. Instead, copywriters who know what they’re doing focus on the content’s purpose. Remember, they are master persuaders. And that starts with knowing what action the reader should take. That action is the content’s goal.
The copywriter also wants to understand the audience so they know just how to motivate the audience to take that action. Is there a problem the audience needs solved or a solution that would improve the reader’s life? Knowing that gives the copywriter a unique angle from which to write.
Understanding the business helps the writer know the style, tone, products, and unique selling points of the company so they can sound just like the business and create a consistent experience for visitors.
Data Analyst
Many well-trained copywriters double as an SEO expert. However, you can also work with a separate SEO strategist and copywriter.
Search engine optimization (SEO) is creating digital content for search engines. Since 68% of online experiences begin in search engines like Google and Bing (with Google dominating that market), your search appearance plays a massive role in your business’s success.
An overwhelming 92.26% of website traffic comes from Google searches, Images, and maps. People search for information, and your digital content appears on search pages to provide the answers.
However, creating content is not enough to gain the traffic. Most people don’t sift through pages of search results. Rather, they are content with what appears on the first page. That’s where SEO comes in. You want to optimize your content to raise your chances of appearing on that first page. You also want to optimize your headline and description to engage the reader so they want to click your link.
When SEO copywriters create content, they keep those searches in mind. They can pull relevant and trending keywords to boost your website traffic using their data analytic training.
Writer
Writing is where the copywriter shines brightest. They are word artists, crafting beautiful images and evoking powerful emotions with a few words on a document.
But, writing is not always as exciting as a Hallmark movie where the journalist writes from a Sunkissed balcony. Instead, most copywriters stare at blank pages, crafting outlines, returning to their research, hunting down information, and eventually carefully forming sentences that persuade, convince, engage, and convert readers.
While the process may not look glamorous, the results speak for themselves. According to 89% of marketers, quality content has a higher ROI than traditional marketing.
Editor
Writing doesn’t end at the last sentence. The next step is editing. Even the most experienced copywriter edits their work.
The first draft a writer creates is called the rough draft because it’s just that. Rough. The writer is just trying to move all the thoughts from their head onto paper. Once those thoughts are on the paper, the editing begins.
Copywriters look for grammatical, structural, and punctuation errors. They also are looking for readability.
Even writers who have a personal editor will first edit the copy themselves. Then, they’ll use the editor to double-check the copy.
Why You Need a Copywriter in Your Life
You need content if you want to succeed as a business. Without content, you cannot communicate and connect with your customers. The extent of your content creation is up to you and your goals.
It might be a simple website, a few product listings, and a handful of ads, or you may go all in with emails, newsletters, social media, and regular blog posts.
Most businesses recognize the merits of content marketing, especially digital marketing, which is why 65% have a designated budget specifically for digital marketing. Can you guess where most of that budget goes? That’s right, to copywriting.
What benefits can quality copywriting provide? About 72% of marketers say they saw increased engagement, 88% saw improved search engine ranking, and 51% saw greater brand loyalty.
Let’s look at just how a copywriter might transform your business.
1. More Website Traffic and Leads
A quality copywriter, their experience, and their prior research will be able to craft a customized reading experience that brings in traffic and captures leads.
Google is more likely to penalize mass-produced, low-quality content. However, a copywriter knows how to write content that Google is more likely to rank high in search results, bringing in more traffic to your business.
2. More Time and Less Cost
A designated copywriter will save your business time. Content takes HOURS! If you don’t have someone with that time set aside, you will pull crucial employees away from their tasks.
In addition, when someone isn’t trained as a copywriter, they may take even more time writing and editing the copy.
A copywriter knows how to maximize their time and resources to produce the highest quality content within your marketing budget.
3. Improved Brand Image
Your content is your brand’s voice. Having a copywriter improves that brand’s voice and image. The copywriter can transform information into inspirational ideas and engaging solutions.
You will become a brand people connect with, trust, and want to work with.
4. Higher Conversion Rates
Only a highly trained copywriter can write content that consistently converts.
Conversion copy leads readers through a story of problems followed by solutions and ends with an action the reader will want to take.
Do You Have a Copywriter Supporting Your Growth?
No matter what project you’re working on or the team you’re working with, you will need educational materials, marketing campaigns, emails, and effective communication.
It all comes back to copywriting.
There is no need to stress over where you’ll find these communication superheroes. We have them right here.
At Express Writers, we trained a team of subject matter experts in persuasive copywriting, engaging content writing, and complex technical writing. We also taught our writers how to optimize for search engines, perform in-depth research, and craft content that converts.
Our writers offer all you need in a quality copywriter in one convenient service package.
Contact us to discuss the best service package for you and start seeing the benefits of having a personal copywriter.
Since your website doubles as an untiring brand ambassador, your content must always be fresh, engaging, and relevant. Peppering your pages with attention-grabbing and compelling content entices readers to browse your offerings and engage with your brand.
Your brand may suffer if your online presence stagnates and no longer resonates with your target audience. It may lead to low engagement and conversion, eroding your bottom line.
At Express Writers, our crack shot can breathe new life into your website by making the existing content more compelling, persuasive, and well-aligned with your marketing goals. Dig in as we share our top 8 signs your website is due for a content update.
Outdated Information
Do you add the year to your blog post titles? If so, have you updated them to read the year 2024? Now is the best time to spruce up your content, including updating the year, before the holidays kick off in earnest.
Blog posts with an updated year in the title command more attention
Including the current year in your headings helps build the reader’s trust. It reassures them the content is current and up to date. Retaining outdated information on the website can mislead visitors and harm your credibility.
Outdated information may also erode readers’ trust and dampen your brand authority. It also means a failed opportunity to portray current capabilities, offerings, and thought leadership. That may create the impression that you’re out of touch with the latest trends and innovations, dissuading prospects from engaging with your brand.
Dropping Traffic and Engagement
Does a cursory look at your analytics paint a dull picture? Dropping organic traffic and engagement may indicate that your website no longer resonates with your audience.
Audience interests and preferences change over time. You must adapt your content strategy to evolve along with the changing landscape. Visitors are unlikely to engage with your website if the content doesn’t align with their interests.
When information becomes stale, it loses its appeal. You’re likely to disappoint visitors searching for fresh, valuable information. They may quickly decamp to the competition, saddling you with a massive drop in organic traffic and engagement.
A content update shows that you’re attuned to your audience’s needs and helps you demonstrate thought leadership. It keeps your content fresh and engaging while encouraging repeat visits.
Poor Search Engine Rankings
While Google has been on a roll this year, there could be more to your poor search ranking than wild algorithm updates. See, Google is on a mission to connect web users with the most helpful, most relevant content. Did you know the top three sites on Google search results get over 54% of the search traffic?
Your website will likely get no visitors if it’s not the first page of the search results.
Google uses various metrics, including tracking user engagement metrics, to accomplish this feat.
If your content doesn’t resonate with the target audience, Google picks up on it. Consequently, your website may experience a dramatic drop from the top of the search engine results.
A content update may help your website demonstrate topical authority, match user intent, and capture the reader’s attention. If you do a meticulous job, you can regain your lost rankings and even outrank your most fierce competitors. Peppering your website with quality content also helps you build a healthy and natural backlink profile.
High Bounce Rates
If you notice a high bounce rate on your website, chances are your content doesn’t capture the reader’s interest. Bounce rate is a metric that captures the number of visitors leaving your website after viewing only one page.
Visitors will likely click away if the content doesn’t address their needs or fill their search query. Poorly written, difficult to read, and visually unappealing content is a sure turn-off.
When web visitors consistently click on your website only to quickly return to the search results, it hurts your search ranking. Google interprets such behavior as user dissatisfaction due to poor content, so your site isn’t worthy of a top spot in the search results.
Updating your content can help you reduce spiking bounce rates and entice visitors to linger on your website. It’s a proven way to enhance user experience, increase dwell time, and build subject matter expertise.
Low Click-Through Rates
When your content ranks high on the SERPs but the click-through rate is abysmal, you may need to refine your content. It indicates that you’re targeting and ranking for the right keywords, but your content doesn’t resonate with your target audience.
Featured snippets drive click-through rates.
Visitors can see your content on the search results but fail to click through to your website. Your content isn’t compelling enough to capture their interest and attention or lacks crucial elements.
It’s possible that your titles and meta descriptions aren’t compelling, descriptive, or relevant. Visitors won’t click on your content if these elements aren’t enticing or accurately reflect the page’s content.
Your click-through rate may also suffer if your pages lack or have poorly optimized snippets. Featured and rich snippets help your site stand out in the SERPs and attract clicks.
A content update can help you optimize these elements to help you capture more clicks and drive more visitors to your web pages.
You’re not Converting Leads
Are you driving thousands of visitors to your offers, but conversion is dismal at best? A low conversion rate may indicate a disconnect between your content and audience needs. Ideally, your content should drive visitors to fill out a form, join your mailing list, or purchase a product.
Website conversion rates in different verticals.
While the average website conversion rate is 2% to 5%, the rates vary wildly between industries. The best e-commerce sites convert 6.25% of their visitors, while top-tier financial websites have conversion rates of almost 25%. Typically, you should gauge your site’s performance against your industry’s rates.
A content update can help boost your conversion rates if they fall below the industry standards. Your conversion rates may suffer if you don’t have your buyer persona down to pat. A poorly designed buyer persona can lead you to create content that doesn’t address your target audience’s needs, pain points, and challenges.
Refining your buyer persona to reflect your audience’s desires and aspirations enables you to tighten your content strategy to align with them. You can then update your content to make it more compelling and persuasive. You can update weak and ineffective calls-to-action (CTA) and guide visitors to take specific actions.
You’re not Making Sales
Your website is in dire need of a content update if you’re not making sales. While several factors could be responsible for low sales, a poor content strategy is a likely culprit.
Your strategy must demonstrate a keen understanding of your audience and their buying journey. The use of a sales funnel lets you categorize buyers into buying stages and target each buyer stage with laser-targeted messages addressing their specific buying needs.
A content update can help you reconfigure your content to make it more sales-oriented without coming off as “salesy.” You can broaden your content strategy to target the five levels of awareness and ensure consistent sales.
Switching to this approach gives you an edge by capturing and nurturing prospects from the outset. It saves you the hassle of battling competitors for the small portion of the market ready to buy.
Your Pages aren’t Ranking
A 2023 study by Ahref found only 3.45% of the online content is visible in the search results. The shocking results mean that 96.55% of the internet content is invisible. Worse still, about 2% of the pages receive less than ten visitors monthly.
Over 96% of online content amounts to wasted efforts.
You should consider a content update if a significant portion of your web pages isn’t visible on the search results. A website audit can help you identify your poor performer for closer inspection. You can then zero in and address the most glaring problems likely to lead to poor ranking results. Your pages may rank poorly on the search results if they don’t match the search intent, target keywords with no search volume, or have no backlinks.
Working with an expert service can help you address these problems and increase your site’s online visibility while building brand authority.
Breathe New Life into Your Website with Write Express
Today’s online visitors are picky and short on time—you only have a short window to capture their attention and entice them to visit your website. The subject matter experts at Express Writers have mastered the art of crafting persuasive and compelling content. From blog posts to web content, email newsletters to white papers, our professional writers provide custom content that suits your needs. Contact us today, and we’ll help you create sizzling content that dazzles your readers and outpaces the competition.
As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape.
We’ve experienced the growth of groundbreaking technologies when it comes to AI, leaving many wondering what the future looks like for human writers. And brands are feeling the pressure to create captivating content that resonates with both Google and their readers.
In this post, we’ll look back on some of the top trends that have defined content marketing in 2023. Not only that, but we’ll delve into why these trends matter and how they’re creating the foundation for our strategies as we venture into 2024. Let’s dive in!
Reflecting on Content Marketing in 2023
2023 has certainly left a lasting impression on us all and here’s what you need to know about its impact on content marketing this year and in the months to come:
1. The Crucial Role of a Content Marketing Budget
Establishing a clear and well-defined content marketing budget is a must for every business, no matter what industry you’re in. You need to ensure you’re allotting enough money so you can afford the resources needed to create, distribute, and optimize content that resonates with your target audience.
Many companies have mastered budgeting and know what they need to set aside each year and therefore don’t find themselves making major changes. As you can see from the chart above, Content Marketing Institute found that 42% of B2B content marketing budgets will stay the same in 2024.
Percentage of B2B Marketers Who Think Their Organization Will Increase Investment in the Following Areas in 2024
Where is that money going, you ask? Well, it seems that most marketers are pouring their funds into video and thought leadership content. 69% of respondents are investing more money into video in 2024, while 53% are focused on developing more thought leadership content for their audience. Video has continued to be a top priority year after year, making it even more pressing to get on board.
2. The Ascendance of AI
There’s no denying that AI has emerged as a defining content marketing trend in recent years, but even more so in 2023. With tools like ChatGPT generating tons of buzz online, brands have been harnessing the power of AI to streamline content creation, enhance personalization, and optimize their strategies.
However, as we navigate this AI-driven landscape, it becomes even more evident that the human touch is irreplaceable. While AI may excel in some areas, it lacks the understanding, creativity, and emotional intelligence of a human writer. And the authenticity, empathy, and storytelling that humans bring to content creation are crucial for establishing genuine connections with audiences.
That’s why it’s best to find a balance when using AI tools. You can leverage the efficiency they can provide, but you still need to preserve the unique qualities that only a human writer can infuse into their work. So, turn to AI to assist with content ideation or even to recommend optimization strategies, but the content itself should remain in the hands of a skilled human writer.
3. Mastering the Middle of the Funnel
As marketers, it’s easy to become obsessed with the beginning and end of a sales funnel. But what about the middle? Now more than ever, it’s crucial that brands prioritize and master the middle of the funnel when it comes to their content marketing. Otherwise, they risk losing out to competitors.
The middle of the funnel is where leads transition from initial awareness to a deeper consideration of the products or services that are being offered. At this stage, potential customers actively research, compare options, and seek more detailed information. Your goal during this time is to build trust, showcase expertise, and address specific pain points to position your brand as the optimal solution to their problems.
What kind of content should you create for those in the middle of the funnel? Here are some ideas:
In-Depth Guides and eBooks: Provide comprehensive guides and eBooks that delve into specific topics relevant to your industry. They can provide valuable insights and actionable advice to demonstrate your expertise in the field.
Case Studies and Success Stories: Share real-world examples of how your product or service has solved problems for existing customers. This will build credibility, offer social proof, and help potential customers see the benefits of choosing your brand over another.
Webinars and Video Content: Host webinars or create video content that dives deep into your offerings. Showcase product demonstrations and engage with your audience in real-time through Q&A sessions that will nurture relationships.
4. The Importance of Short-Form, Mobile-First Video
Platforms like Instagram Reels and TikTok have become epicenters for creativity, community building, and brand engagement. If you haven’t already gotten on board, now is the time to do so because neither of these platforms seems to be going away anytime soon.
Average Time Spent on Social Media in 2023 by Platform
The above chart shows just how popular TikTok is among the other social media platforms. People spend the most time there, averaging about 53.8 minutes of scrolling per day. Don’t you want to ensure your brand is there to potentially secure some of that coveted attention?
What makes short-form video content so powerful is its ability to convey a compelling story in a matter of seconds. This allows brands to communicate their message in a concise, yet impactful, way that captivates their audience instantly.
These videos can be used to showcase products, share behind-the-scenes content, and so much more. Not only that but participating in TikTok challenges or Instagram Reels trends can humanize your brand and help you stay culturally relevant. This is essential if you’re targeting younger generations.
5. The Power of Authenticity Through UGC and Influencer Marketing
As the world of content marketing continues to evolve, user-generated content (UGC) and influencer marketing have been redefining how brands connect with their audiences.
UGC has become a way for brands to encourage their audience to become their biggest advocates. Getting your customers to talk about your brand online expands reach and awareness, while allowing you to take advantage of someone’s genuine experience with your product or service. UGC can come in the form of reviews and testimonials or creative submissions you have specifically requested.
Then, there’s influencer marketing which has given brands the ability to tap into established communities that other creators have built. Whether working with micro or macro-influencers, brands can align themselves with influencers that resonate with their mission and have an audience they’d like to reach. This will increase brand visibility, while also building trust since the influencer’s audience already is receptive to their recommendations.
6. Implementing SEO Best Practices
It’s safe to say that SEO is the foundation upon which successful content marketing strategies are built. Without carefully optimizing your content, how can you expect your hard work to be seen by the world? But these days, it’s not enough to ensure search engines recognize and prioritize your content. You need to get your audience to do the same, otherwise, they’ll move on to someone else.
Because the world of SEO is always changing and even Google is often updating its algorithm, it’s important to start with an understanding of the basics. Here are a few things you should know:
Keyword Research and Integration: This is the foundation for any effective SEO strategy. Understanding the terms and phrases your audience uses when searching for information allows you to strategically implement those keywords into your content in a natural way.
High-Quality and Relevant Content: Content reigns supreme, which is why search engines like Google are going to prioritize content that provides value to readers. Crafting high-quality, relevant, and authoritative content not only pleases the search engines, but it makes your readers happy.
Optimized Meta Tags and Descriptions: While often overlooked, optimizing meta tags and descriptions is still a timeless and effective SEO practice. This will enhance click-through rates while also helping search engines understand what your content is about.
Up-Level Your Content Marketing with Express Writers
Here at Express Writers, we specialize in crafting compelling content that resonates with your audience. From engaging blog posts and shareable social media content to impactful email campaigns, our team of skilled writers is ready to tell your brand’s story. Let us transform your ideas into content that captivates, resonates, and drives meaningful connections. Contact us today to learn more.
You might not see white label ebooks every day on the latest content marketing sites, but that doesn’t mean they are irrelevant. In fact, ebooks are still a powerful marketing tool that any business, regardless of industry, should be utilizing in their marketing strategy. If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority.
Hubspot Uses Ebooks – and Savvy about it Too
Take Hubspot, for example. They publish ebooks throughout the year and put them on their site. “State of Marketing 2023,” is a popular one that they release annually, telling you what’s new, what’s trending, and what they see in the future. Yes, these are all free, but that doesn’t mean Hubspot is not gaining something from using them.
To download the ebook, you must give Hubspot your email.
Once they have your email, you are part of their marketing funnel. You will get email marketing campaigns, some of which you might click on or even act on. All for a free download.
What is a White Label Ebook?
Hubspot creates its ebooks in-house, but that doesn’t mean you have to. Hubspot is a major corporation with the means to hire in-house writers to tackle the research and writing of their ebooks.
You are more likely to benefit from a white label ebook for your business than trying to hire an in-house writer.
Ebooks as “white label,” are ebooks written by a third party, such as a writing agency you have hired, but published under your company’s name or even your name. You are the author. You didn’t research or write it, but you get all of the credit.
By no means is this misleading.
You are a busy business owner and need to outsource things like content creation – including ebooks – to help your content marketing strategy and build your business. With these white label services, you get the expertise of a writer in your niche that can research, create, and edit – with some companies, like here at Express Writers, you can even get the book designed so it is ready to publish the moment you get it.
You are a busy business owner and need to outsource things like content creation – including ebooks – to help your content marketing strategy and build your business. With these white label services, you get the expertise of a writer in your niche that can research, create, and edit – with some companies, like here at Express Writers, you can even get the book designed so it is ready to publish the moment you get it.
A Quick Note on White Label Ebooks and AI
AI is here, and it is writing content for a lot of businesses. However, we’d like to share a little caution when it comes to using AI to create an ebook – whether it is 4 pages or 40 pages.
AI is NOT creative. It is not original. Yes, sure, your ebook might pass on Copyscape as “original” copy, but the reality is that your copy was generated by stringing together phrases and keywords already on the web – meaning content written by someone else already out there. So, your ebook is not white label if you opt for AI as your means to creating it.
The only way to protect your brand and ensure you have a genuine, white label ebook is to hire a writer and have them create that ebook from scratch using their words, their research, and of course, your branding.
The Benefits of Purchasing White Label Ebooks on a Platform Like EW
At Express Writers, we understand the importance of a worthwhile ebook. In return, you want to flex your knowledge and gain something from your ebook. If you’re on the fence about outsourcing, let us discuss with you a few reasons customers purchase ebooks from our team rather than turning to a content mill or even AI.
You Build Credibility and Authority with Your Audience
Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better. After all, no one wants to read a 10,000-word blog, but they will read a 10,000-word ebook.
Ebooks are the epitome of long-form content that help establish your brand’s credibility and authority in a single piece of content. You can share case study information, in-house statistics, and even more in-depth information about the products or services your company offers. It doesn’t matter if your target audience is a consumer or another business – ebooks build credibility all the same.
Inexpensive Compared to the Return on Your Investment
The return on your investment with an ebook is well worth it. Not only can you use ebooks as a gateway to capture emails and expand your potential customer pool, but it only costs a few hundred dollars for you to unlock leads that are actually interested in you. A single ebook locked behind providing an email address could give you hundreds of potential customers all for a few hundred you spent writing that one ebook.
Purchasing leads will never generate results like that.
Easy Distribution
White label ebooks are digital; therefore, you don’t have to find a publisher or even worry about going through the demands of a digital publisher. Instead, you have a download-ready ebook you can put on your website, link in social media, create a landing page for, etc. Distribution is only limited by what you are willing to do to market the ebook.
Likewise, your readers can access and download the content on any device – computer, phone, tablet, and more.
Use Your Ebook as a Guide to Educate Even Further
You can use an ebook as a “guide” to help your readers better understand your products or services. It works in any niche. For example, you sell custom resin pen blanks (quite the niche, right?). Well, in your ebook you can discuss not only how to create the pen blanks, but how to use them properly and turn them into pens using everything from the right lathe to the best polishing compounds. You are educating customers on your product’s production process and then educating them further by showing them how to get the most out of their purchase.
How to Get the Most out of Your White Label Ebooks
An ebook can sell products or services, capture email addresses, and build your authority, but it has to be done right.
At Express Writers, we only hire the best writers in their industry to help us ensure our clients get the best content. Writers that work on ebooks for our clients are subject matter experts. That means that they have five or more years of professional writing experience in your specific niche, and, often, have an advanced degree within that niche.
You have a true expert writing your content, and if you opt for design, you can get a fully branded ebook ready to distribute however you like once the project is done.
Ready to Take Advantage of a White Label Ebook Platform?
At Express Writers, we have a team of SME writers ready to tackle your next white label ebook. Our ebooks start at $112 per page, but we can also provide you with a custom cart for larger ebook orders.
Feel free to purchase your ebook directly from our store, or contact us to learn more about how our SME writers can create a powerful, evergreen marketing tool that will make your business stand out.
Whether you are a small business just getting started or have been dabbling in SEO for a while, one term you might have come across is “content strategy.” Still, the content calendar is the more important and often unspoken strategy you need to know.
What is a content calendar, and what makes it the key to unlocking your best strategy results? Is it just adding blog titles to a calendar on Google and remembering to post them on time?
Well, yes, but also no.
A content calendar is a key that unlocks that door to limitless possibilities for your content. From boosting social media interaction to improving your blog’s readability and call-to-action performance, you need to know how to build a content calendar that takes you to the top.
Top of your industry, niche, and most importantly, the SERPs.
Yes, a content calendar can help you get there – if you are creating the right type of content calendar.
How to Create a Content Calendar No No’s – Hint, You Don’t Add Titles to Google Calendar
While titles and a strategic plan for posting your content are part of the secret sauce that goes into a content calendar, it is far from the final ingredient.
A content calendar builds out a title, but also sprinkles in focus keywords, information to include, links to use, and photo ideas, and then picks strategic dates to post. Most importantly, a content calendar is not limited to blogs. More companies are using content calendars for social media too – after all, aren’t social media posts essential pieces of content?
A content calendar can also help you plan out your website content. You don’t have to write it all at once, and you can strategically release web page content while you release blogs or corresponding social media posts to help bring it all together.
According to one survey, 64% of successful companies have a content strategy with a content calendar. That’s a big piece of the pie that you’re missing out on if you are not also utilizing similar tools in your strategy.
What are the Benefits of a Content Calendar?
Content calendars make planning your content and writing content more manageable. You can improve team collaboration, boost productivity, and organize yourself for a more competitive edge.
Calendars Help You Visualize the Strategy as a Whole
It does not matter how big your content creation team is, whether it is just you or you have a few members helping, it is easy to get lost in the creation process if you don’t know what a priority is and have an accurate bird’s eye view of your content coming up.
With a content calendar, you can plan out your blog posts, social media posts, and even YouTube community posts, all ahead of time – whether monthly or weekly, depending on the demands of your niche.
For example, you run a YouTube channel with a blog. You typically post a single video per week, then a corresponding blog post with it to summarize for the audience. Producing a single YouTube video with a blog, then promoting both, requires a few steps. You not only need to write a script for your video, but line up editing (or secure time in your calendar to edit), create a thumbnail, prepare the description, write up the blog post, capture still images for your blog from the video recording, and publish social media posts to promote your latest video and blog release. Those are a lot of steps to get done, and nothing you want to rush. By knowing what content is coming up for the next week, you can work on outsourcing what you need while staying ahead of the calendar.
You Become More Predictable for Your Readers and Consistent in Quality
When organized, your content no longer appears scrambled or haphazardly put together. You are posting regularly, on schedule, which also gives your readers, followers, or viewers more predictability. If they know that you release a new podcast every Friday or a new blog upload on Mondays, they will wait for an alert to catch it.
Saves You Time and Energy
When your content creation is moving along like a well-oiled machine, you save time and energy that you can spend elsewhere on your business. Think about it – if you are working a week ahead, having next week’s blog already in production and a team working on next month’s social media posts, you can focus your time on growth, look for new opportunities, and not worry about finding time to squeeze in your content creation.
Even if you are trying to do the creation yourself, you now have a plan laid out. You know when the final product is due, and what steps you need to complete to finish it, and you can plan ahead.
How to Create a Content Calendar
A content calendar or editorial calendar is unique to each business or brand. However, there are some elements you can use to create a content calendar regardless of your niche.
Keyword Research – You should always center your ideas around keyword opportunities. Today, the SERPs are incredibly competitive, so you need to look for high-volume keywords, but low-competition and still worthwhile to use in your content to grab the attention of potential searchers. Doing keyword research around your niche will help you generate ideas for your content calendar.
Research What’s Trending – Following trends in your niche is critical. It doesn’t matter if you are a local dog groomer or big SaaS corporation, you need to know what is trending in your industry and follow along. Tools such as BuzzSumo can help you see what is trending in your niche.
Come Up with Content Titles/Topics/Ideas – After creating a list of keyword opportunities for your business, now comes the time to generate your ideas. Whether it is creating a web page to fulfill a keyword opportunity, adding some blogs, or even creating videos that will rank in search results for a particular keyword.
Consider Special Dates – Every company will have special occasions to post content as well, such as new product launches, company milestones, seasonality, and more. These should be added into your evergreen content.
Add All of Your Content Components – Now that you have keywords and topic ideas, you need to create a list of assets that you need to finish each “content” item. For example, with a blog post, you will need the blog’s content and corresponding images. You might also want social media posts to help promote your latest blog. So, you will need to add into your calendar the blog title, images to include, and how many social media posts and which platforms they are for. Then, schedule everything out so that all assets are ready to go from you or wherever you outsource in time for your publishing date.
Come Up with a Schedule that Works – You need a realistic publishing schedule that you can stick with consistently. Many companies assume they can publish several times per week only to realize that it is hard to keep up as business picks up with it.
Need Help Creating a Content Calendar?
At Express Writers, we know that a content calendar is one of your more powerful strategy tools. That is why we have our editorial calendar service. With this strategy service, one of our in-house content strategists will research your niche, see what is trending, search for keyword opportunities, and help create a full calendar that outlines everything from blogs to web pages or even social media posts.
You can order our editorial calendar on our Shop right now, or if you are interested in a custom one-month or 90-day social media content calendar and strategy, contact our team to learn more. We can give you an entire month’s or quarter’s worth of planned social media posts down to the minute you post and images to include.
At Express Writers, we embrace content calendars and use them for our blog, social media, and more. Having a plan has kept our team on point, everyone knows what part they play each month in delivering our content, and it frees up our team to focus on other tasks at hand – like delivering exceptional content to our clients!
