The internet is the world’s directory for products and services. Whether you need to order groceries, find a dog walking service, or locate a home repairman, a quick online search enables you to compare options and make a decision.
One of the best ways to inform potential customers about your services is to produce online content attracting them to your website. Sheer content production alone, though, won’t continuously draw new customers to your business.
Instead, effective new content—blogs, business services pages, product reviews—is paired with search engine optimization (SEO) strategies to get your content to the top of a consumer’s search results.
Producing content for financial services providers or product sellers is no different. Consumers seeking to establish a new relationship with financial services providers, such as investment or wealth management, retirement planning, or financial planning advice desire an experienced company they can trust.
Outsourcing your financial content writing to an experienced writing agency saves your business time, effort, and expense while increasing your market share and customer reach.
Why Hire an Online Content Writer?
Customers use online content to learn more about a company’s product or service before buying it. But what is “online content”? Everything from your business’s “About Us” webpage to your staff listing and product descriptions is valuable real estate.
In an economy where 85% of customers find local businesses online, a strong internet presence is a must. Creating your online content optimized for online web search requires a trained in-house marketing staff familiar with SEO strategies meant to attract new and repeat customers.
However, depending on the size of your business, this may not be feasible. Even if you have an in-house staff, budget constraints may limit the resources your in-house marketers can devote to content creation.
Outsourcing content creation is beneficial to creating superior, typo-free, and relevant search-engine-optimized content. Perhaps this is why as much as 84% of business-to-business marketers and business-to-consumer owners outsource content writing.
What is SEO?
An effective writing service provider implements search engine optimization (SEO) strategies. Put simply, SEO is the process taken to get a website placed higher in the results provided by an online search engine (usually Google).
You can consider SEO to be the free analog to paid advertising. For example, you can pay to have Google provide your website when a potential customer searches for specific keywords. On the other hand, you could optimize your website so that search engines such as Google place it higher on the list of results when a potential customer searches.
Consider a blog comparing different types of retirement accounts. The most common are 401(k) accounts and Roth IRA accounts. If someone were searching for the differences between the two accounts, they’re likely looking for applicable income limits, contribution maximums, and investment strategies. If anyone were to find your blog, it would need to outrank other websites comparing these retirement accounts.
Using SEO can pull you up in rankings. But SEO isn’t only about strategic keyword placement. It’s also about content and design.
Writing Effective Content
To make outsourcing your content creation effective, the content must be high quality. A high-quality blog will not only include relevant keywords, but it will also provide a solution to whatever problem it is that readers endeavored to solve. The longer your audience engages with your content, the more favorable the ranking by the search engine.
Search engines also emphasize intent: Why did this individual search for this string of terms? Do they want to know how to do something? Are they looking to make a purchase?
When your writer understands the target audience, they write more interesting and engaging content.
Using Effective Keywords
The keywords you choose will drive potential customers to your website. The particular keywords you target aim to attract different audience segments to your site.
Imagine that you sell investment management services for clients able to invest at minimum $25,000. Ranking for a keyword like “cheap investment advice,” for instance, might garner thousands of clicks per month. But who would these clicks come from? People who might not have $25,000 to invest!
Keyword selection matters because you need to choose specific words that naturally occur to your audience.
Hiring a Content Writer in Your Field
Consistently publishing online content keeps your business relevant to consumers. For example, an error-free blog written on timely topics adds credibility and authority to your services. When this content pairs with SEO strategies, you make it more likely that consumers or businesses see your posts.
Outsourcing financial content writing will benefit your business in the following ways:
1. You can focus on your business.
Some small businesses consist of a handful of trusted and capable employees. Mid-sized businesses may have an in-house marketing department dedicated to reaching new consumers. In either situation—and all of those between—outsourcing content creation saves time.
Take a 1000-word blog explaining the difference between a certified financial planner (CFP) and an investment broker. While a relatively uncomplex topic, a thoroughly researched and well-written end product requires hours of sourcing and drafting. A content editor would need to review the first draft, while a manager would need to approve the product before posting online.
Posting a high-quality blog would require at least two to three levels of review, taking multiple employees away from other tasks.
When you outsource content creation instead, you allow yourself to focus on the business of running your business.
2. You keep costs down.
Employing a team of in-house marketing strategists is beneficial for businesses with a steady revenue stream capable of supporting multiple salaries. These marketing strategists provide a return on investment by building your client base and brand awareness and developing goodwill and identification in your sector.
But what if you could achieve all of these benefits without paying numerous salaries? Not to mention the additional employment taxes, employee benefits, and social security payments that you save on.
When you outsource your content creation, you only pay for the final deliverable—your new content. No need to pay employee wages and related taxes.
You would also save on non-monetary resources by hiring an outside financial content writer. For example, outsourcing means:
That there is no learning curve. A quality writing agency only employs content creators well-versed in their respective fields. The agency ensures each writer has professional experience with the required topic. Instead of wasting time searching for a freelance writer helter-skelter, outsourcing a financial content creator from an agency is a one-stop shop.
That the writer understands your audience. To write an online blog post, professional services page, or authoritative resource guide, the author must understand the target audience. The fact that the author knows finance marketing does not mean that the author can translate that information into easy-to-process language for the target audience.
Content creators employed by an outside agency, on the other hand, spend their professional lives communicating information in easily understandable terms. Compared to an in-house marketing team that composes online content as part of their job description, outsourced writers work exclusively to create effective content accessible to any audience.
3. You build authority.
Only content only matters if it’s authoritative. You want customers or other businesses to value it as a resource to learn more about your services, current industry trends, and how your company fits into the larger sector. Customers are more likely to trust your business when its online content is professional, clean, and typo-free.
Outsourcing financial content writing solves this problem. Writing services maintain and enforce strict quality compliance guidelines. This ensures that every deliverable meets your standards and speaks to your client base.
You can also establish authority by maintaining consistency across content forms. Consider your business’s brand identity: How will consumers read this blog and know immediately it comes from my website?
Developing a style guide will make uniform:
Using particular stylistic tools, like the Oxford comma
Employing images, infographics, or other visual media
Including numerical data or statistical information
Setting limits for paragraph length
Using a particular tone
Clients can tell when you aren’t using quality writers. Working with an outsourcing service ensures strict compliance to the highest standards.
4. You promote traffic to your website.
The point of your business’s website is to attract customers. Creating content on a consistent schedule gives them a reason to revisit your site time and again.
That said, the content you produce should serve a purpose. Once you’ve described your business’s services or products on your business services page, there’s no need to publish additional blogs reiterating what you’ve already said. After all, there are only so many ways to define and describe what a wealth advisor does.
Instead, use your blog to highlight new industry trends and illustrate how your company keeps its services current. This is where digital content naturally lends itself to search engine optimization (SEO).
Utilizing SEO can land your content at the top of the stack when a potential customer runs a query through an online search engine. For example, search engines rank a piece of content’s relevance by whether it includes certain high-traffic words and phrases as determined by the engine’s users.
A writer using SEO places those specific keywords throughout the content to drive traffic to your website.
5. You gain new insight into your industry.
Outsourcing your content creation provides you access to a larger pool of writers. These writers bring varied and unique points of view, generating new ideas for your business. One writer’s take on an assigned topic may provide you with an unexpected perspective you hadn’t considered.
Similarly, new business trends develop almost daily. A writing agency that effectively uses SEO tools can identify new areas of content centered on these trends for you. This keeps your website current while also keeping you in the loop.
As clients read your content, they compare your services with other information they have on the topic. When your information is original and provides a fresh perspective, it helps your clients connect with your brand.
6. You build a loyal client base.
Optimizing content for the online marketplace requires concise and shareable posts. When you upload a new blog, you capture your audience’s attention. Regularly updated posts encourage audience retention. As you build authority in your industry over consistent posts, your audience will come to trust you.
A trusting audience is a loyal client base. Loyal clients share their experiences with your content and products with their friends and family. While the way in which we engage with information has moved to the online space, traditional word-of-mouth recommendations from peers are still one of the most effective marketing tools.
When a loyal client shares a link to your blog on their social media or includes a write-up in a professional email, your business gains greater brand awareness.
Meet Our Writer
Express Writers is Here for Your Financial Content Writing
At Express Writers, we’re people-oriented, and our writers are stellar. We vet all of our specialty and industry writers, checking for on-the-job experience, advanced degrees, and years in content writing.
Our finance writers have been bankers, accountants, and insurance folks with many years in the industry. They keep up with industry terminology and can break down these terms for your target audience.
Whether your financial services or products are general or niche, our writers will rely on their experience and research capabilities to deliver an authoritative, specialized piece that attracts customers to your webpage.
When partnering with Express Writers, you’ll also work closely with our client success and content management teams. They provide friendly, helpful service to make sure you get the right content in the right context.
Take content marketing off your plate, get in touch today. Our expert client success team is ready to answer your questions.
Content marketing is a wildly competitive arena, that’s why brands need to implement strategies that will allow them to stand out from the crowd.
Brands need to do whatever it takes to remain relevant and get in front of the right audience. However, when you consider that the content marketing industry is forever evolving, this can sometimes feel like an uphill battle. You don’t want to invest time and money in the wrong places.
Luckily, content marketing doesn’t have to be a guessing game. You can better map out your strategy for the year ahead when you consider top content marketing trends and begin incorporating them.
Why It’s Important to Monitor Content Marketing Trends
Before we dive into the top content marketing trends of 2022, you might be wondering if following what’s trending is worth it.
While it’s smart to focus on implementing the strategies you know are effective for your brand, it’s also important to experiment. Being open to trying new things could help you discover other clever tactics for getting your brand out into the world.
Here are a few reasons why you want to be aware of the trends:
It Tells You What’s Happening in the Industry: Don’t ignore what’s happening in your industry, or you’ll quickly fall behind your competitors. It’s better to be aware of the directions of trends so you can adapt your strategy accordingly.
Your Content Marketing Strategy Won’t Get Stale: Doing the same old thing all the time will get boring fast, for both you and your audience. If you’re looking to freshen things up, try experimenting with a new idea. It’ll be exciting to create something different and will give your audience fresh content to enjoy. Then, you can see what resonates most with them.
It Could Help You Reach a Whole New Audience: Introducing a new medium to your content marketing strategy (like podcasting when you’ve strictly published blogs) can help you reach a much wider audience. You’ll generate more brand awareness that could lead to massive success.
11 Content Marketing Trends to Keep an Eye On in 2022
For 2022, 66% of marketers expected to increase their content marketing budget compared to 2021. Especially since content marketing is a powerful way to reach your target audience, drive conversions, and grow your business. But to use it effectively, you need to know where to direct your attention. Here are 11 content marketing trends to watch this year:
1. Greater Focus on Value-Driven Content
When it comes to your inbound strategy, value-driven content is where it’s at. People are more receptive to content when there’s something in it for them versus when you’re focused on pitching an offering. That’s a turn-off that will send people running from your website. Now more than ever, being of service to your audience is essential.
Instead of thinking about what’s in it for you, think about how you can provide readers, viewers, and listeners with content they’ll genuinely enjoy.
To do this, create content on topics that will resonate with your target audience. Focus on providing a solution to their biggest pain points. Then, provide tremendous value that will position you as an expert immediately. Show them that you’re knowledgeable on the topic at hand and establish trust.
This is a long-term game, but you can reap major rewards. It’ll help you develop a strong connection with your audience, while you step into the role of a thought leader in your industry.
2. Short-Form Video is Getting Top Priority
Mirroring the success of TikTok, Meta launched Instagram Reels in 2020 and then brought the feature to Facebook in 2021. All three of these options are focused on short-form video. TikTok allows users to create videos up to three minutes long, although it is also rolling out 10-minute videos. Meanwhile, Instagram and Facebook have kept videos limited to the one-minute mark.
Considering both TikTok and Instagram Reels have seen great success, it’s no wonder many brands are jumping on board. TikTok hit one billion active users in September 2021, with creators using it to share entertaining videos, dances, pranks, and more. And since influencers see an engagement rate of nearly 18% (consistently higher than Instagram and YouTube), it seems to be paying off. Over on Instagram, Reels are showing a 22% higher engagement rate than regular videos.
If you haven’t yet jumped on board with short-form video on one of these platforms, start thinking about it. Brands can share actionable tips and tricks, helpful advice, or even behind-the-scenes content to build relationships. All are great options to use these one-to-three-minute video platforms.
3. Podcasting is Still a Worthwhile Avenue
In 2021, U.S. consumers reportedly listened to 15 billion hours of podcasts. This statistic shows that podcasting isn’t going away anytime soon. And with the introduction of platforms like Clubhouse and Twitter Spaces, brands have been sparked to incorporate audio into their content strategies.
While Clubhouse and Twitter Spaces offer an easy way to get started with audio content, podcasting is for those ready to get serious about this medium. Podcasting allows you to build a house to store all your audio conversations, which is often preferable when you consider they’ll ultimately expire on Clubhouse and Twitter Spaces. With a podcast, your content can live on for a long time.
Podcasting is a fantastic way to generate more awareness for your brand and position yourself as an authority in your field by sharing valuable content. Not only that, but 60% of podcast listeners said they searched for a product after hearing it mentioned in a podcast. So, you can use this to drive sales effectively for your brand’s products and services.
4. Content Audits Will Become a Necessity
If you’re not already conducting regular audits of your content, you’re missing out. This is one of the content marketing trends you simply cannot avoid if you want to get the most bang for your buck from the work you’re publishing. Content audits allow you to do a deep-dive into your analytics so you can see what’s working and what’s not.
From there, you can determine what to continue spending time and money on. If you notice a particular social media platform isn’t performing as well as you’d hoped, that’s an indicator to tweak your strategy to see if you can turn things around. If you see your blog posts perform well, you’ll know it’s worthwhile to stick to a consistent posting strategy. Let the data be your guide so you can do things with intention.
5. Increased Virtual Events Over In-Person Events
Due to the COVID-19 pandemic, brands that typically hosted in-person events were forced to forgo them due to public health and safety concerns. Although it’s now 2022 and the world is reopening, many are hesitant to go back to life as they knew it before. For that reason, there’s been an increase in virtual events as brands opt to hold their annual conferences online or offer a hybrid option.
A Content Marketing Institute survey stated that 30% of respondents planned to increase their investment in hybrid events. Events are a fantastic way to drive revenue for a business and are also great for bringing people together to make connections and build relationships. So, it makes sense that brands wouldn’t want to cut out events entirely.
To curate events successfully now, the content marketing trends show two options. You either go all virtual or offer a hybrid model, allowing people to choose how they’d like to attend. With a hybrid option, those that can spend more or want to mix in person can do that. Meanwhile, those who want a cheaper ticket and no travel expenses while still soaking up the value of the event can opt for a virtual seat.
6. Influencer Marketing Will Generate Awareness
While some may be tired of hearing the word “influencer,” it’s not going away anytime soon. Influencer marketing is one of the top content marketing trends in 2022 because it’s been shown to drive real results. 51% of marketers reported that influencer marketing allowed them to acquire better customers.
The reason behind this is that people trust their favorite creators’ suggestions for something to do or purchase. 61% of consumers say they trust recommendations from influencers, while only 38% trust branded social media content. That says a lot about the kind of content that resonates with people online, meaning it’s worth experimenting with an influencer marketing campaign.
The exposure generated from working with an influencer could result in more brand awareness, getting in front of a new audience, improved brand advocacy, and a boost in sales. All those things are worthwhile goals to target and can easily be done through one short campaign.
7. AI Will Make Your Job Easier
Content marketing trends almost always evolve simultaneously with the latest in technology. And these days, it’s all about artificial intelligence. Although AI isn’t foolproof, it can help save time.
For instance, there are tons of AI writing tools that can be used to generate content at the push of a button. You only need to input the pertinent data and watch the content populate. Generally, it still requires a human to comb through the content and make edits for readability.
You’ll also still need to take extra steps to optimize the content for Google and add links to resources. So it’s unlikely to produce a ready-to-publish blog but can get the ball rolling. That’s why we don’t see AI replacing humans.
Besides AI writing tools, another smart way to use AI is by adding a chatbot to your website. These bots are powered by AI technology and can address common complaints or concerns from customers. However, they can only do so much.
Chatbots can be programmed to answer specific requests but aren’t able to go in-depth when deeper issues arise. A customer service request will need to be passed to a human, but it eliminates time spent answering repetitive inquiries.
8. User-Generated Content Will Be More Popular
Paying for others to post about your brand through influencer marketing is great. However, there will always be people who post and rave about your work for free. This is known as user-generated content.
These are unpaid posts that someone shares with their audience to genuinely talk about their experience with your brand, products, or services. Think of it like word-of-mouth marketing because they’re telling their friends about you via social media without you having to pay a dime. It doesn’t get much better than that!
The reason user-generated content is worth mentioning as one of our content marketing trends for 2022 is because brands don’t utilize these posts enough. First, you need to make sure you’re keeping an eye out for mentions of your brand on social media. If someone pays you a compliment, say thanks. Then, get permission to share their post to your account.
Not only does it show you’re appreciative of their kind words, but it builds social proof. It shows you have brand advocates who support you. This type of organic and genuine love for your brand will go a long way in positioning your brand as trustworthy.
9. More Interest in Infographics
Did you know that 45% of marketers who leverage content marketing also create infographics as part of their content strategy? Infographics provide a powerful way to communicate information to your readers. These visuals can focus on important information contained in an article, such as relevant data and statistics. Infographics can even summarize the main points mentioned within an article.
Not only are these great for helping readers digest information, but they’re highly shareable. Infographics perform well on platforms like Pinterest, and they can help your content stand out. While it may seem time-consuming, a great infographic goes a long way. Consider hiring a designer (if you don’t have one on your team already) to create some to go along with your top blog posts.
10. Your Audience Expects Personalization
These days, your audience craves personalization. We’ve all gotten so accustomed to how different brands personalize their websites and content based on our interests. For example, Amazon considers your search history when recommending other products to purchase. Netflix recommends new shows based on ones you have watched previously. And even Spotify will suggest new songs according to your tastes.
But how can you incorporate personalization for your audience? It helps to understand your audience’s buyer personas. You need to know what people are interested in and what they’re turning to your brand for when it comes to content and offerings.
To do this, you can build various segments of your email list to make sure you’re sending specific content to those who would be most interested. For example, if you offer different opt-in freebies, you can segment people based on their interests. Someone who signed up to receive an opt-in on marketing would likely enjoy receiving emails catered to this interest. Therefore, you could send them special emails on this topic and promote any relevant offerings to them.
11. More Human, Empathetic Content
Given the state of the world in recent years, it’s more important than ever that brands put themselves in the shoes of those in their audience. They need to understand their customers, the challenges they’re facing, and what kind of solutions they’re looking for.
Brands are also expected to care about and get involved with important social causes. That’s because people are looking to support brands whose values align with theirs, or they may take their business elsewhere.
While making sales in business is important, it’s crucial to focus on providing better customer experiences, building relationships, and establishing trust. And you can do that by showing the human side of your brand and being empathetic toward what your customers need most.
Let Express Writers Handle Your Content Marketing
Trying to manage your content marketing totally on your own can sometimes feel overwhelming. That’s when you need to hand it over to the pros! At Express Writers, our team of expert writers can map out a content plan, write blog posts, create lead magnets to help your brand get noticed.
Need help deciding what services work for your brand? Chat with our expert client success team.
Whether you’re new to the SEO world or you’re a veteran, there’s a good chance you’ve heard about orphan pages. Or at the very least, you’ve experienced them even if you don’t realize it.
These pages aren’t great for website visitors, as they can create a frustrating user experience. Additionally, search engine crawlers aren’t fond of them. Orphan pages create missed opportunities to engage customers and can cause your bounce rate to skyrocket. For those reasons, it’s wise to not only find any lingering on your website but to fix them as soon as possible.
Luckily, that’s exactly what you’ll learn in this blog, so you don’t have to worry about orphan pages hurting your SEO ever again. Let’s dive into the tips.
What Are Orphan Pages?
Before we go any further, let’s talk about what orphan pages are so you’ll know what you’re looking for. Because it’s likely your website probably has at least a few.
Essentially, orphan pages are pages on your website that do not link to any other page or section. That means someone who visits your website cannot access these pages without knowing the direct URL. So, if there’s high-quality, valuable content on these pages, visitors won’t be able to see it. And all that hard work you put in will be wasted.
You’ll need to keep in mind that search engines like Google discover new pages because a crawler will follow a link from another page or the crawler will find the URL in your XML sitemap. This means search engines cannot find an orphan page because it fails to meet those two criteria for crawling and indexing. And as a result, it won’t rank in search results.
Orphan Pages vs. Dead End Pages
A “dead end” page is another common term in the SEO world. However, it’s important to note that they are different from orphan pages. Pages are considered a dead-end when they don’t contain any internal or external links. This means the only way to leave the page is to exit the site or hit the “back” button. It isn’t ideal because you want to give visitors plenty of reasons to stay on your site. And it helps keep your bounce rate low.
Let this remind you that pages should have links. They need links sending traffic their way and need links directing traffic to other pages. It’s an easy way to set your site up for perfectly optimized success. If you ever see a page without a link, fix it as soon as possible!
How to Find Orphan Pages
Now that you know what orphan pages are, let’s talk about how to find them. This task will require patience and a tool to help make the process easier. Here’s how to get started:
1. Identify URLs That Can be Reached Through Crawling
This first step is going to require the use of a crawler tool. Screaming Frog is a popular option, as it helps you improve onsite optimization by identifying common SEO issues. However, there are other tools available. You may already have an SEO tool in your arsenal that can assist you here. For example, SEMrush and Ahrefs have tools to list crawled pages.
No matter which tool you use, make sure it’s set to crawl only the pages indexable by search engines. Now, you might be thinking that sounds counterintuitive. Don’t you want to find the pages that aren’t indexable by Google? Yes, you do. However, this is where you need to start.
You see, crawlers have a hard time finding orphan pages because there’s nothing linking to them. So, if you’re using an SEO tool to find them, it likely won’t yield any results. Instead, you’ll begin by getting a list of all crawlable pages, which we’ll then use for cross-referencing in an upcoming step.
2. Use Google Analytics to Obtain a List of All Site URLs
As a website owner, Google Analytics is a staple. Not only is it helpful for tracking page views and traffic sources, but it can provide tons of other valuable information as well. And today, it’s going to help you narrow down which of your website pages are deemed orphaned. You already have a list of crawlable pages. Now, you’ll need Google Analytics to give you a complete list of all your site’s URLs. It’s a good thing you don’t have to do that manually.
Odds are, there’s some amount of traffic to every page on your website, meaning there’s a record of its existence somewhere inside your Google Analytics. But with orphan pages, their page views are likely pretty low since search engines aren’t sending traffic their way.
Once inside Google Analytics, here’s what you need to do. In the sidebar, select Behavior > Site Content > All Pages. This will present you with a list of all the site pages that have received any amount of traffic. You can then sort this based on the least amount of page views. Those pages are likely orphaned since traffic is so low. Next, export this data to a Google Sheet or an Excel file.
3. Compare Both Lists of URLs
This is where things get fun, but you’ll need to have some patience to get through this step. You’ll have to spend some time comparing both URL lists you’ve just generated. Look at your Google Analytics list and cross-reference to see if each of the URLs can be found in the list of crawlable links. If the link appears in both lists, nothing needs to be done. However, if the link doesn’t appear as being crawlable by search engines, it’s most likely an orphan page.
4. Analyze the Results of the Audit
Next, you’ll want to take a moment to review each one of your website’s orphaned pages. Does the page still serve a purpose, and does it provide valuable content you’d like visitors to see? If so, you’ll want to make some changes to ensure the page can be crawled and indexed by Google and other search engines to drive traffic. We’ll cover that in the next section.
However, the longer a website exists, the more likely it is to accumulate pages that are no longer relevant. For example, you might occasionally make landing pages specifically for campaigns that run for a limited time. Once the campaign is over, it isn’t needed. Therefore, those pages can be archived since you won’t need to direct traffic to them.
How to Fix Orphan Pages
Now that you’ve found the orphan pages on your website, it’s time to fix them so they can begin ranking in search results and generating traffic. While it may seem like a challenging or tedious task, it’ll be worthwhile when your page views skyrocket as you check Google Analytics.
Here are a few tips on how to fix orphan pages:
Link to the Page from Other Internal Pages and the Sitemap: For a page with valuable content you want your website visitors to discover, you’ll need to add some internal links that direct traffic to this page. Add links in relevant blog posts or link to it from the navigation bar on your site. Also, don’t forget to make sure it’s been added to your sitemap to increase search visibility.
Archive the Page if It’s No Longer Needed: Sometimes, a particular web page is no longer needed, and it doesn’t serve a purpose anymore. Think: a landing page for a product or service that doesn’t exist. This is the perfect opportunity to archive that page so it won’t come up in future audits.
Leave it Alone if Internal Linking Isn’t Required: There may be instances where you’ve deemed an orphan page necessary because you don’t want it to direct traffic to it. In that case, it’s absolutely fine to leave it alone without making any of the changes previously mentioned.
As a final tip, it’s smart to conduct audits periodically to find orphan pages that appear later because of website changes. For example, there may be times when you remove a link or delete a page linked to something else on your website. An audit will allow you to discover any pages that have been orphaned so you can easily fix them and improve your search rankings.
Create Great Content with Express Writers
Struggling to create content for your website, whether it’s a blog, a landing page, or something else? Let the expert team here at Express Writers offer some support. We’ll craft incredible content that your readers will love and ranks in Google search results.
Just visit our Content Shop to see our available services.
Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened.
Many of those clients are agencies who decided to outsource their content creation to us. Our team has created a wide array of content for them, everything from long-form blogs to web page copy, video scripts, and more. They entrust us with such an important task because they’ve come to expect the highest quality from our writers and a team that cares about their content from our leadership.
Not only that, but they’ve seen firsthand the results that come from publishing valuable online content. And that’s what keeps them coming back to our team time and time again.
Sounds great, right? But what exactly has the experience been like for some of the agencies who have used Express Writers? Keep reading to learn about the results four different agencies received.
Marketing Labs Saw Their Monthly Website Traffic Double
Matt Janaway, CEO of Marketing Labs, made the decision to contact Express Writers upon realizing that the two copywriters on his team couldn’t possibly handle all the work that was pouring in from their expanding clientele. He couldn’t risk them rushing assignments or stretching themselves too thin, nor was he in a position to hire a third full-time copywriter. So, the only option was to outsource. Otherwise, Janaway knew the final product would suffer.
As a result, he turned to us, joining the list of agencies who have used Express Writers for their content creation. Janaway had three main requirements for the copywriters who tackled his projects: quality, speed, and knowledge of content and digital marketing. Describes our team perfectly, don’t you think?
“Our only other real option was to use an alternate supplier for the content due to the scale. I know of some but was impressed with the quality and speed of Express Writers in previous projects. So it was a no-brainer for me.”
After contacting us, our team took the reins and got to work immediately. We successfully created and implemented a content plan for the Marketing Labs blog. We even took it a step further by cleaning up and optimizing product description copy for one of their clients. And the results were impressive!
Here’s what happened:
Website Traffic Doubled: Marketing Labs saw their monthly website traffic double from 25,000 page views to 50,000 page views. That’s one of the most common metrics we see increase with our clients because optimized content ranks higher in search results, ultimately attracting more readers.
A Blog Gained Over 2,000 Social Media Shares: As a creator, it’s always a good feeling when you see someone sharing your content on social media. So, you can only imagine how thrilled the Marketing Labs team must have been when they saw one of their blog posts reach over 2,000 social media shares. That’s a powerful way to boost website traffic and generate brand awareness.
Their Client’s Revenue Skyrocketed: Our writers thoughtfully crafted new product description and web copy for one of Marketing Labs’ clients as well. That client saw a 77% increase in revenue year-over-year after their content had been successfully optimized. Does it get any better than that?
It’s results like this that remind us why we love to create content and serve our clients. After all, it’s our mission to ensure they see a return on their investment every time they work with us. We couldn’t be more grateful for clients like Matt Janaway who entrust us with their content.
Ryan Stewart Received an In-Depth, Publish-Ready Ebook
When Ryan Stewart of The Blueprint Training turned to Express Writers, he shared that his agency no longer did content creation. Knowing what a huge undertaking it is to create great content, this wasn’t surprising. But when Stewart found himself with an ebook he wanted to publish, he knew he needed to get outside help since his agency’s team members couldn’t take on the job.
He came to Express Writers having written 30,000 words that needed editing. He also wanted to add between 20,000-30,000 more words to the ebook by way of ghostwriting.
And that’s where our team came in. One of our trained Authority-level writers took on this task. Within three and a half months, we were able to help Stewart complete his ebook and finally get it ready for publication. When you consider the research required and the amount of content that needed writing, that was an impressive turnaround time!
“I can vouch for the quality [of content]. I’m really impressed… You guys have done a tremendous job. Unless you have somebody in-house, it’s definitely worth it to go out and contract a company like Express Writers to get the right stuff done.”
Nfusion Solutions Saw Their Content Ranking on the First Page
Isn’t it every creator’s dream to see their content ranking on the first page of the Google search results? When that happens, it’s a clear sign that you’ve done your job well. Not only that, but it opens you up to a world of opportunities as more website traffic will surely begin flowing your way. For agencies that use Express Writers, you can expect to see your content begin to earn rankings.
Our team previously worked with Joe Bell, the CEO and co-founder of Nfusion Solutions. We helped him develop a content strategy and wrote copy for the company website’s product-specific pages. Although Bell felt his niche was a tough one, our writers tackled his projects with ease.
Afterward, he shared with us that, in just a few weeks, his new web pages were already ranking on the first page of the Google search results for their desired keywords. That’s just what optimized content can do for you! It’ll bring in tons of traffic, introducing even more people to your brand.
Army8 Needed Industry Specialization
When the team at Army8 was looking for a content solution to help their digital marketing agency, they found Express Writers. They’d struggled to find and vet skilled industry experts in the Life Sciences and Cybersecurity industries. Instead of dealing with the trial and error process of vetting writers, they needed a solution to produce quality content for audiences that expect experience from their digital content.
Our team of creative, experienced writers was able to fill in the gaps for Army8’s clients. After just the first order, they let us know that the e-commerce functionality and care from our client and content management team made their lives and jobs easier.
Since then, we’ve continued to grow our partnership with Army8. Working with clients who trust us to handle their content time after time is one of our favorite parts of running this agency.
Here’s what Carla Higham has said about how we’ve changed their approach to content:
“When working with vendors, consistency and reliability are key. Express Writers has never let us down with the creative execution, innovation, and high quality of their work, which helps us achieve our business goals.”
What We Can Do For Agencies
To get a complete overview of what Express Writers does for its agency clients, take a look at our Content Shop. This is where you’ll find all of our available services so you can purchase exactly what you need to take your brand to the next level. We offer blog writing (four different levels), blog plans, web page copy, press release writing, marketing copy, ebooks and guides, email copy, and more. Whatever you’re looking for, there’s a good chance our team can create it for you.
But what if you want something more? What if you want to be completely hands-off with your content creation, fully entrusting everything to our team? We can do that too!
Many agencies who have used Express Writers have opted for our Managed Services. With this option, you don’t have to hire any extra staff to manage your content. You don’t have to deal with a complicated workflow, nor will you need to micromanage edits and revisions. Our team will handle everything.
Here’s what you can expect from us as an agency:
Transparency: We’re always going to be up-front with you when hiring our team. You’re never locked into any kind of contract, meaning you can leave any time you’d like. Our pricing will always be 100% clear, so you’ll always know what you’re spending and where your money is going. There are never any hidden fees when purchasing any of our content services.
Accessibility: Should any questions or concerns arise, all you need to do is reach out to our team. We’ll never ghost you, so you shouldn’t hesitate to get in touch. Our client and content management teams are there to assist with your orders.
Scaleability: As our partnership continues to expand, so will the team of writers creating content for you and your clients. You’re able to provide dedicated brand guidelines for each of your clients so our writers can effortlessly create content aligned with their voice, mission, and audience. Plus, when you order in bulk, we can offer savings depending on your monthly content needs and the deposit you provide our team.
Here at Express Writers, we’ve had the pleasure of working with agencies of all types. There have been marketing agencies, legal teams, those in the health and wellness space, and so many others. Thankfully, we have writers with a wide range of backgrounds, allowing them to effortlessly and confidently create content for all sorts of industries. If you’re looking for a team to handle content creation for your agency, your clients, or both, we’ve got you covered.
Become the Next Agency to Work With Express Writers
These agencies that have used Express Writers have had tremendous results. Now, it’s time for you to experience the same. When you outsource your content creation to our team, you’ll be well on your way to generating more traffic, engagement, and conversions.
Get in touch to learn more about how we can work together.
Who knew that when Express Writers was founded back in 2011 that we’d one day become a team of over 90 people, serving more than 5,000 clients worldwide? But you might wonder how Express Writers works if you’re just getting to know us.
Our passion for creating excellent content and commitment to quality every step of the way has largely contributed to our success. It’s why our clients turn to us for all of their content needs. And if you’ve been looking for an agency to outsource your content creation to, you can join our other loyal clients.
But if you’ve never worked with a content agency before, you might be unsure what the experience is like. Is it the right fit for you? How does one get started with outsourcing to an agency? We want to eliminate any of the barriers between you and high-quality content from our team.
So, how does Express Writers work? Let’s take a look at our process so you’ll know what to expect when placing your first order inside our Content Shop. This way, you can see how your order is handled from start to finish, ensuring quality service every step of the way.
The Platform: Introducing Our Content Shop
Before we start talking about how to place an order, we need to first introduce you to our Content Shop. This platform was painstakingly built to make it easier than ever for you to purchase content from our team. It lays out all of our available services so you can see the different types of content we can create for you, as well as our four content writing levels to choose from.
Our General content level is great for basic blogs, while our Expert, Specialty, and Authority content levels can be used for blogging or web page content. However, our writers do more than that. They can also craft ebooks, email copy, product descriptions, social media posts, press releases, and more.
Want to get started? Here’s what you need to do:
Register for an Account: Before placing an order, you’ll need to register for an account. All content deliveries are made to your account. This is also an opportunity for us to learn more about you. You’ll answer questions about who you’re ordering content for (yourself, your clients, or both), the type of content you’re interested in, whether you want to order content yourself (self-service), or if you’d prefer to make a deposit and have Express Writers fully manage your content.
Placing an Order: After you create your account, you’re free to browse the Content Shop and begin adding various types of content to your virtual shopping cart. Choose your preferred content type, word count (where applicable), as well as any other additional add-ons you require, such as meta description or SEO topic research. Once you’re all set, simply complete the checkout process.
As mentioned above, you don’t need to choose the “self-service” option where you select and order content on your own. If you need a more hands-off solution, you can get in touch about our “Managed Service” option. It’s a great option for agencies and companies that need to scale up their content output.
Our Process: Placing, Receiving, and Creating Orders
Now, how does the Express Writers process work? We’ve broken this down into an easy-to-understand four-step process that outlines every stage. It begins by placing your order and ends with you receiving a high-quality piece of content.
1. Choose and Purchase Your Content
You begin by browsing our Content Shop and purchasing the content that is best suited to your needs. From there, you’ll receive an input form, which you’ll need to complete before we can start writing. This form provides us with all the pertinent details regarding your order, including:
Your project title
Content format
The brand the content is for and the website URL
Your preferred writer industry
Keywords to use
An outline or any supporting documents, if applicable
Things to mention and things to avoid
Examples of content you love
And the preferred voice and tone for your content
This information allows our Content Manager to match the perfect writer to your order. Each of our writers has their own area of expertise which ensures you get someone who can confidently create the content you desire. Plus, a writer who enjoys the content they create is much happier with their job overall.
2. An Expert Writer Creates Your Content
Next, we’ll move into the content creation process. One of our expert writers will bring your content to life, always matching your brief and implementing SEO best practices. Should the writer have any questions during this phase, one of our team members will contact you for more details. Be sure to keep an eye out and respond promptly so your deadlines can still be met.
Once the writer completes the content, a draft is submitted for editorial review before you even see it.
3. An Editor Reviews the Content
While our writers do a great job creating content for our clients, sometimes mistakes happen. That’s why we have editors (or Quality Assistants) who will review your content before it’s delivered. This gives them the chance to correct any typos or other errors. Plus, they will upload the content into Grammarly to check for problems and Copyscape to make sure the content is 100% original.
If, for some reason, the content doesn’t meet expectations, we’ll send it back to the writer to make changes. But if an editor approves it, it’ll be delivered to you.
4. Your Content is Delivered
Once delivered, the content will appear in your client portal. You then review the content to ensure it meets all of your expectations. If it does, then you’re good to approve the project and publish the content. If you’d like to make changes, you can send it back to our team for revisions with your feedback. This will help the writer to fine-tune the content according to your requests.
With most content orders, you receive up to two free revision rounds, which our writer and our Quality Assistant team complete. Our mission is to ensure our clients are happy and you’re your content is right the first time. We want you to be satisfied with the content we’ve created for you. Don’t hesitate to ask for changes if necessary.
The Team Members Involved in Creating Your Content
How does Express Writers work when it comes to creating your content? You can rest easy knowing that whenever an order comes in through our Content Shop, it’s always handled with care.
There’s no automated process assigning your order to one of our writers. Nor is it a free-for-all where writers get to pick and choose the jobs they want to take. Instead, your content order goes through three important team members before the final product makes it to you.
Here’s a rundown of who will be overseeing your content:
Content Manager: Our Content Manager, Korilynn, plays a crucial role here at Express Writers. She matches your content order to its perfect writer. This is done by considering the writer’s areas of expertise, content writing level, as well as the format of the requested content. Getting the right match is essential for bringing an incredible piece of content to life.
Writer: Once assigned, your content is now in the hands of one of our expert writers. These writers are all based in the U.S. and native English speakers. They have a strong grasp of grammar, impeccable spelling, and understand SEO best practices. We also continually train them to keep them up-to-date with current SEO and copywriting standards. These skills are non-negotiable as they craft the content you ordered, whether it’s a blog, social media content, etc.
Editor: After the writer has completed and submitted a piece, an editor reviews it before you receive it. Our editors fine-tune your content and run it through both Copyscape and Grammarly. This ensures that once the content is delivered, it’s ready to be published with no further editing for you or your team.
Considering we’ve completed over 40,000 projects for our clients, it’s safe to say this process works for us. Our Content Manager does a fantastic job pairing writers with the right piece of content for them. Not only does this improve the final product, but it means our writers can let their skills shine. And thanks to our editors, every piece of content is polished to perfection.
Get Quality Content From Express Writers
Our Content Shop features all of our available services, with everything from blog writing to social media posts. We’re committed to providing you with quality content that will get you noticed online and make your audience (and Google) fall in love.
Have a custom project? Contact us today to discuss your content needs and learn how Express Writers can assist you.
