Adam Oakley - Express Writers

How to Create the Best Landing Pages in the Industry with Professional Website Copywriting Services

December 31, 2020September 3, 2013 by Adam Oakley

Today, people around the country use professional website copywriting services to help them build their online businesses. Creating a landing page and writing quality online web content used to be a pursuit reserved for tech geniuses and web masters. But today, the prevalence of professional website copywriting services has made it easier than ever for anyone with a dream to create an online business. In addition to the fact that anyone can hire a website copywriting service, there’s also the rise of user-friendly interfaces like WordPress.com to thank for this change. Don’t get me wrong, though: just because anyone can craft their own online business doesn’t mean that everyone does it well. Unless you are one of those tech geniuses or web masters, it can be difficult to write online copy that sells. This is why businesses that hire a good website copywriting service have the edge over those who don’t. Read on to learn more. How a Website Copywriting Service Promotes Conversions When it comes to a landing page, the page’s primary function is to convert users. But, hey, let’s be frank: turning readers into customers isn’t always a simple task. This is especially true because people interact with web content in an incredibly rapid manner – popping onto a page in search of information, and leaving as quickly as they came. As the web has become increasingly more immediate, web users have come to expect rapid results from their online searches. Not only do they want things to load quickly (KISSmetrics reports that 73% of mobile web users have left a page that is too slow to load), but they also want the pages they visit to feature the information they need on a near-immediate basis. If it’s not there or they can’t find it, they move on. This is where a good website copywriting service comes in. While crafting a landing page may seem like a simple task, it’s a study in timing, placement, and language, and a good copywriter will understand how to combine all of those things for maximum effect. From crafting a compelling headline to arranging a landing page so that it is attractive and, most importunately, easy to skim, a great website copywriting service can go a long way toward improving the effectiveness of your landing pages. How Can Website Copywriting Services Improve Your Landing Page? One of the hardest parts of creating a successful business is figuring out how to drive customers to your site. Contrary to what many marketers believe, however, this isn’t also the most important piece of creating a successful online business. While methods like banner ads, email marketing, AdWords campaigns, and other forms of advertising can be effective, the single most critical thing for your business is to keep your customer on your page once they land there. Retention. It’s the name of the game. While retention may seem like it should be simple, it’s a complex maze that few marketers understand. Like all good things, retention requires the correct balance of several things to work. If a landing page is going to retain customers, it must be well-written, properly arranged and formatted, and compelling. If that seems like it’s a big ask, it’s true and hiring a professional website copywriter is one of the best ways to ensure you meet the mark. Here’s how a great copywriter can help overhaul your landing pages: A copywriter will keep your links in check. Yes, links on a landing page are useful. Too many links, though, can send your reader off in dozens of directions. A great copywriter will understand how to place relevant links throughout the text, without adding so many as to confuse your reader or create undesirable results. Good copywriting makes your page more valuable.A landing page should cause your reader to stop and take note. Unfortunately, this is much easier said than done. Compelling writing is a learned skill, and professional copywriters understand how to use things like power words and calls-to-action to grab a reader’s attention. Professional copywriting services will make your landing pages beautiful.A good landing page is equal parts form and function, and skilled copywriting services can help you ensure that your landing pages offer the information your users need while also providing the design they want. A professional copywriter will understand how to use multimedia.The best landing pages aren’t dry-bone deserts of unbroken text, and if you want a landing page that converts, you’d be wise to add some multimedia. According to Unbounce, adding a video to your landing pages can boost your conversion rate by 80%. While you may not understand how to integrate multimedia and visual assets with your landing page, a skilled copywriter will be able to help you understand where and when to use visuals in your landing pages. When you use website copywriting services, professional content writers can help you develop efficient and engaging landing pages that lead your potential customers to the next step – whether that’s making a purchase or downloading a PDF. This, in turn, helps your company save time, avoid confusion and frustration for your readers, and improve your conversion rates across the board. A Connection That Works If you choose to hire website copywriting services, you’ll be matched with professional writers with broad and varied experience with web-based communication. As it turns out, this is another critical factor in why hiring professional website copywriting services is so wise. Think about it for a moment: if you can’t communicate your intent or purpose to readers, how are they supposed to understand which step to take to produce a particular outcome or build a relationship with your brand? Professionals who write for website copywriting services are skilled at what they do, and they’re capable of writing in virtually any tone and voice, and for nearly any audience. This flexibility is invaluable for marketers, and can help your users understand the advantages of signing up for your newsletter or downloading your free guide. Hiring website copywriting services is an excellent way to make the … Read more

How to Create Successful Copywriting by Covering All Your Bases

January 1, 2021August 31, 2013 by Adam Oakley

Before actually expecting an increase in sales thanks to your great copywriting skills, you need to make sure that your Web copy fulfills a preliminary condition: namely to familiarize people with your product and persuade them that you are trustworthy.

You buy something because you like it or need it. Or both. To make people buy from you, first you need to make them like you. For that, they need to become familiar with you and what you have to offer. Getting personal with your audience makes you more human. But how do you get personal on the Web? With the help of copywriting.

5 Basics of Good SEO Copywriting

June 19, 2024August 30, 2013 by Adam Oakley

Much of the time, when businesses say they want good copywriting, they mean they want good SEO copywriting. There’s a great reason for this: SEO copywriting helps your page rank in the search engines, which helps drive traffic to your site. That’s a big deal. It also helps you become a big deal on Google. Copyblogger also rightly states that modern SEO copywriting is about creating compelling, useful, valuable content that people will want to share and link to like crazy. These links pointing back to you give you an even bigger SERP (search engine results page) boost – bigger than what keyword-optimized content can do alone. So, the reasons for optimizing your copywriting for SEO are solid. You have to do it if you want to rank for certain keywords. Thankfully, there are some basics you can follow to ensure you’re on the right track. Hit these, and you’ll position yourself for a big ol’ helping of SERP domination. The 5 Basic Commandments of SEO Copywriting It’s best to think of these SEO basics as commandments. You need to follow them to the letter to make sure you are optimizing your copy at the ground-floor level. As the Google gods commanded it, so let it be: 1. Thou Shalt Optimize Thy Titles Good SEO begins with optimizing the title of your piece with the keyword you’re targeting. This helps tells the search engines exactly what your page is about from the get-go. However, it’s often not enough to simply insert your keyword into your title – you need to place it where it will be most visible. That means inserting it naturally as close to the beginning of your title as possible. You should also focus on creating a title/headline that is arresting, curiosity-inducing, or emotion-grabbing as well as descriptive, honest, and accurate. It’s also important to create titles that are the right length. Otherwise, your titles will appear cut-off or truncated when they turn up in search results. As you can see from this example, the title showing up in search has been truncated (indicated by the ellipsis at the end): Thankfully, this title is written in a way so no important information is lost where it’s cut off. If you must use a longer title than what Google allows in the search results, keep your focus keyword – and the most important part of your title – at the beginning. For reference, Search Engine Watch and Moz recommend keeping your titles 50-60 characters long if you don’t want them cut off in the SERPs. 2. Thou Shalt Optimize Thy Meta Descriptions Sometimes, but not always, the search engines will grab your meta description to use as the “snippet” text that shows up below your link. Needless to say, this is an important bit of text. It could mean the difference between getting a click from a visitor or having them choose someone else’s link. This snippet used to have a character limit of 160, but that has recently changed. Best practice right now is to keep your metas under 320 characters. For good SEO, write metas for the users who will be reading them, not the search engines. A useful description that’s also enticing can help you grab that click from a searcher. For good measure, include your focus keyword near the beginning of your meta description. This will also help your reader know that your page contains the exact information they need. 3. Thou Shalt Not Let Thy Content Quality Slide The quality of your content matters to SEO just as much as any other factor. To put it bluntly, high-quality content ranks higher. In fact, according to Search Engine Land’s Periodic Table of SEO Success Factors, content quality is the #1 ranking factor for on-the-page SEO: What does high-quality look like? It is: Well-written with no spelling or grammar errors Factually accurate and up-to-date Easy to understand and readable Organized well, with logically arranged sections and sub-sections with subheaders Scannable and easy to digest (note: this is a natural by-product of clear writing and good organization) If your copy and content are not high-quality, all the other SEO activities you use won’t matter. You must create the best content possible, otherwise, Google will not consider you for first-page status. 4. Thou Shalt Use Keywords Intelligently in Thy SEO Copywriting The use of keywords in your copywriting will serve as the foundation for your SEO efforts. Without those keywords there, intelligently and strategically placed, the search engines won’t have any idea what to do with your content. However, using keywords is not a science – it’s more of an art. Along with adding your focus keyword to your title and meta description, you should also sprinkle it into your content as naturally as possible. If you want to make it easy for the search engines to figure out what your page is about and rank you for the right keyword, include it as early in your first paragraph as possible. Don’t overuse it, though – that’s keyword stuffing. Google may smite you because of it. Instead, use synonyms and related terms to help search engines understand your page’s relevancy. A good practice to follow to avoid over-using keywords: Consciously write your first paragraph to include your focus keyword. Then, forget about keywords altogether and write the rest of your piece normally. When you do this, you’ll find yourself naturally and effortlessly using synonyms and related terms in your copy, and it won’t feel like pulling teeth. During the editing process, you can go back and scan your copy for these natural instances of keyword usage. Grab one or two synonyms and add them to one or two subheaders for good measure. You can do a quick search of the document to see how often you used certain keywords. In Microsoft Word, for instance, simply type “Ctrl + f” to open the “search document” feature. 5. Thou Shalt Link to Relevant Web Pages in Thy Content … Read more

The Good, the Bad, and the Ugly of the New Google Keyword Planner

January 1, 2021August 29, 2013 by Adam Oakley

Starting an online marketing campaign without investing a significant amount of time and money in keyword research would be like installing a roof on a house without a solid foundation (and with the new Google Keyword planner, you may be needing some help on that roof).

To profit from meaningful web content and successful campaigns, marketers and company owners need to identify, incorporate and make the most of popular keywords that are relevant to their niche, products or services and purpose in business. Hence the Google Keyword planner and SEO tools.

3 Awesome Web Content Tips That Will Help You Boost Your Brand on Facebook

January 1, 2021August 28, 2013 by Adam Oakley

Social media platforms represent dynamic environments in the world of web content tips which more than 56% of all living, breathing individuals connect socially. In this context, it goes without saying that giant, extremely popular social networking websites are a fertile ground for clever web content strategies, developed and implemented by most companies to grow their online presence, maximize their ROI, enhance conversion rates and increase brand awareness. Studies indicate that 1.2 billion people have a Facebook account and spend approximately 700 billion minutes on this platform on a monthly basis, exposing themselves to countless marketing messages. Would you like to boost the popularity of your online business on Facebook? Follow these simple web content tips to gather tons of likes from an increased number of visitors. #1 Distribute various types of insightful web content to prevent boredom Posting 2 or 3 photos on a daily basis with a flat comment won’t draw more visitors to your Facebook page. In this case, diversity is the key to success. Distribute various types of web content to discover exactly what makes your targeted audience tick. Count on: 1) Funny, entertaining videos: Do you know what has gone viral these days in your line of work? Don’t be afraid to post videos which are not directly related to your brand, but still manage to entertain, inform and educate your segment of potential buyers. For instance, viral videos about fun, adrenaline-filled activities will always be a gold mine for a well-known, popular energy drink. 2) Inspirational blog posts: Do you want to create buzz around an event, a new product or a recently launched service? Write an engaging blog post and promote it on Facebook. 3) Press releases: Are you getting ready to launch a new product? Are you eager to announce a few recent updates and/or major improvements? Share the exciting news with your friends by posting informative, well-written press releases. 4) Photos: Try to find great pictures which are relevant to your business. Here’s an extra tip: post snapshots of your employees and clients photographed while testing your products. Your motivated staff members and satisfied customers are the best brand evangelists one could ever hope for! #2 Less is sometimes more on Facebook Recent studies indicate the fact that most people choose to unfriend their acquaintances simply because they are constantly bombarded with tons of useless information, game invitations and other forms of dull web content. One post a day would be more than enough, though many brands choose to break this rule and end up spamming their followers. A wrong posting strategy is correlated with a low engagement rate, so try to stay active and relevant at the same time without annoying your virtual friends with countless Facebook posts on a daily basis. #3 In the end, it’s not about you Social media content strategies are very tricky: the end goal is to bring your brand under the spotlight and persuade your audience into doing something, but without actually leaving the impression that the whole (digital) world revolves around your company and your line of products. Remember the fact that all your followers are self-centered and consider their needs a top priority. Give them tips, useful pieces of advice, recommendations, helpful information, how-to articles, valuable tutorials and they’ll land on your Facebook page regularly, constantly asking for more. Don’t forget to end your posts with a (pertinent) question addressed to your fans to encourage their feedback. It’s always virtually impossible to reach your destination when you don’t know which way to go. If you’re looking for amazing web content and a suitable social media marketing strategy tailored to your objectives, requirements and expectations count on professional content writing services and start turning dreams into accomplishments today.

5 Effective Press Release Writing Skills That You Should Apply to Deliver a Compelling Message

January 1, 2021August 27, 2013 by Adam Oakley

Because the structure of a press release is pretty standard, numerous content writers erroneously think that creativity has nothing to do with first-class press release writing skills. While the format of a press release leaves very little room for surprise, its content should make your announcement truly stand out. After all, your main goal is to capture the attention of numerous media channels; to deliver a meaningful, compelling message; and to create buzz around your product release, upcoming event, and any other newsworthy element that you plan to put on full display. Are you worried that your press release writing skills might be a little rusty? Start implementing these 5 amazingly effective tips to craft informative, attention-grabbing press releases, enabling you to get a significant amount of media coverage.

5 Signs You Might Be a Content Writer

January 1, 2021August 26, 2013 by Adam Oakley

We Web content writers are a pretty fun bunch, if I do say so myself. When you consider the amount of time we spend researching new topics, fretting over the latest SEO techniques, and obsessing over our content writing projects, it goes without saying that a content writer eats, breathes, and sleeps Web content. We know that many of our readers are business owners or marketing professionals looking to do some of their own content writing, and as you can see, we always try to provide you only the best tricks and tips to help you be the best content writer you can be. Let’s take a moment to have a little fun, though, and see just how good a job you’re doing. We’ve put together a little checklist that you can use as a reference guide as your content writing skills consume you – er, I mean develop. Yeah, develop.

How To Write A Press Release: 7 Ways That Work

November 16, 2020August 24, 2013 by Adam Oakley

How to write a press release is a skill that writers who want to excel need to learn. Writing a good press release takes skill, and it is important for a company’s image to write convincing and evocative ones. Press releases are the key to piquing the interest of reporters, journalists and writers to interest them in reading or writing about your company. Gone are the days when press releases only meant articles found in newspapers. Today, press releases can mean anything from telling others about your company and latest developments to showcasing important information that will interest others. In this article, we discuss how to write press releases.

Press Release Examples: The Last One You Will Ever Need

November 16, 2020August 23, 2013 by Adam Oakley

Press release examples should be coherent and should tell you exactly what you need to write and where to put it. The press release examples presented here will show you just that. Press Release Examples: Let’s Begin With Yours In writing press releases, it is important to keep the language simple and straightforward. Remember that you are writing something that will make a new product or discovery official, and it is something that will be published. For this reason, the press release should contain all of the information necessary for readers to know what you are releasing. Never forget the 6 elements that should be present – who, what, when, where, how, and why. Ideally, you should put these in the first paragraph of your press release because you have to assume that readers will not read beyond the first paragraph. Also, it is important to format your press release correctly so that you will not run into problems when publishing. A press release should be ready for publishing, so avoiding grammatical and punctuation errors is a must. Here is the press release example that will guide you. FOR IMMEDIATE RELEASE [Put this at the very top of your press release, as in written press release examples, if you want your piece published immediately. It should be flushed to the left, in all capital letters. If you want to wait for a little time before it is published, you can write HOLD RELEASE UNTIL… and then specify a date. This is important, especially if you are launching a product that is not yet available on the market.] Headline [Your headline should be catchy and should contain your main keywords, especially if your press release is to be published online. This will help search engines like Google increase your ranking. Your headline should be in bold, but not all caps. Capitalize the first letter of every word, except for prepositions and words shorter than 4 letters.] Sub-heading [Again, this should be in bold letters and formatted like the heading. Here, you will guide readers into the press release, following the right press release examples formatting. It varies, because some press release examples do not call for sub-headings at all. Remember to make your sub-headings interesting as well and supportive of your heading.] City, State/Country- Month, Day, Year– First paragraph [This part should be in italics and will orient the readers about your time and location. This will also show them that your press release is current and something they should pay attention to. Immediately after the location and date, put a dash and go into your first paragraph. The first paragraph should contain all pertinent information and all 6 elements mentioned above. Again, the style of writing should sound official and be straight to the point.] Body [The body of your text should contain all of the supportive data you wrote in the first paragraph. Take note that every paragraph should be no longer than 4 or 5 sentences. Separate paragraphs with a space. The writing should flow like a standard essay, with the first paragraph being like an introduction, and then there’s a body, and finally a conclusion. Make it as short as possible. Keep it to 1 or 2 pages, or else readers will not take the time to read your entire press release. Also, it’s very good practice to include a quote from a credible source in the body. This will make your press release more objective and will tell the readers that experts support your press release.] Last Paragraph [The last paragraph should summarize all key points and should be kept short. If you are selling a certain product, include a call to action for readers to buy the product and visit your website. Do not sound like an ad, however, because that will make your press release less credible.] About [Company] [This is the section where you will write about the merits of your company. Highlight any achievements that your company has. However, take care not to sound like an advertisement. You can put here the company’s certification, a little bit of background, and some information about your future products.] Media Inquiries/Contact Information [Place here the ways in which readers can contact you. You may put your email address, your company’s address, and your company’s website that is linking to the product you are announcing. You can also put your company’s Twitter and Facebook account, if applicable. Don’t put too much personal information, especially if you don’t want the media to constantly call you. ### [Place the close symbol to alert journalists that your press release has ended. If you want to provide additional contact information that you don’t want to be published, you can place these after the close sign. You can state when you are available for questions and the fastest way to reach you.]

3 Effective Strategies Used by Copywriters to Get an Instant Response

January 1, 2021August 23, 2013 by Adam Oakley

Numerous people looking for a new, inspiring vision while trying to promote their commodities optimally might be tempted to hire copywriters and get the best services that their money could buy. Some of them might be wondering: what separates inventive, reliable, successful copywriters from the less adequate candidates for any kind of projects? Long story short, copy experts count on verified, consecrated strategies to boost your popularity and make your audience crave for what you are interested in selling. Whether you are currently struggling to introduce and promote a new type of rocket propellant, commercialize cocktail straws or increase the popularity of your online dating service, good copywriters will always manage to understand and anticipate all your needs and address them in a timely, cost-efficient manner. Keep reading to discover 3 effective strategies used by real experts to craft compelling content and get an instant response from a larger segment of public. 3 Instant Response Strategies 1) Focus on the real needs and desires of your targeted audience News flash: your targeted audience doesn’t want to hear about “revolutionary”, “innovative” products that fail to solve their daily problems. At the same time, you should keep in mind the fact that potential buyers who are bombarded with up to 20,000 marketing messages on a daily basis, according to Fluid Drive Media, have become increasingly selective and harder to influence. Even so, attracting a larger number of enthusiastic clients is far from being a mission impossible assignment, as long as you focus on the real needs, demands and expectations of your potential customers. Follow a few easy steps to land on the right path: a) Think about three or four mental triggers which could easily influence your targeted audience to give your products a try b) Focus on the remarkable particularities of your commodities and try to explain why they are far superior to the ones displayed by products launched by your main competitors (affordability, high quality standards, USA based copywriters, free shipping, increased durability, extended warranty and so on) c) Try to come up with at least three ways to interact with your readers, cultivate their interest and encourage their feedback and then create one or two strategies allowing you to close the deal in record time. 2) Don’t talk about amazing features; talk about solutions There are millions of business owners who choose to write their own copy and fail to achieve their end goal, simply because they can’t stop talking (or writing, for that matter) about their unique line of products. They fill countless empty pages without actually saying a thing about what really matters to most potential buyers. On the other hand, experienced copywriters know that the some of the most popular brands currently present on the market don’t waste any time trying to highlight the amazing qualities of their products. Instead, talented copywriters empathize with their targeted audience and promote viable solutions (obviously revolving around their commodities) to some of the most common daily problems. Don’t tell them stories about your revolutionary detergent with smart, active ingredients; let them know that they won’t have to worry about difficult stains ever again, as long as they count on your detergent. 3) Write messages triggering powerful emotions Most business owners are probably already aware of the fact that great copy has very little to do with literature. However, this doesn’t mean that copywriting doesn’t require a high dosage of empathy, creativity and originality in order to provide more than satisfactory results. Start by crafting messages which generate powerful emotions among your readers. If a content piece does not trigger the “This product is awesome; I want it” response, then it is not worth your money. It’s as simple as that. Terrific web copy will always remind you just how much you love sports cars, how you’ve always wanted to take some time off and go on a Mediterranean cruise and how you’d like to enjoy the unique taste of that fruity ice cream that you used to buy when you were 6. In a few words, first-hand copy manages to influence buying decisions and interact with potential clients in a flawless manner by helping them get in touch with their most powerful emotions. Amazing copywriting skills are a valuable asset which can be cultivated and refined over time. An experienced copywriter will always make the most of verified, personalized strategies implemented to help you increase your online popularity, maximize return on investment, find new business partners, sell more, gather more fans and stay on top of the game, at all times. If you are having a hard time trying to craft meaningful, pertinent, sales-generating copy, don’t hesitate to hire the best copywriters who will enable you to pursue your biggest dreams. What strategies do you use to get a better response from your audience? Leave us a comment!