Mechanics use wrenches, doctors use stethoscopes, chefs use pots and pans, drivers need a car, and copywriters need words. You get the idea. It’s about toolboxes. It’s not enough to have the skills and the enthusiasm to make it. Coming empty handed on the copywriting stage is like sending a gladiator without a sword into the arena to face the lions. Whatever you do, if you’re not equipped with the right toolbox, you can’t do your job properly.
It’s the job of the content writer to take your stream of consciousness dictation and put it together into a cohesive and thorough article that is both fun to read and search engine friendly. It’s also the job of the content writer to translate a loosely related collection of keywords into a collection of topics that are unique, exciting, and highly interesting to web viewers. The content writers are the heroes who turn your confusion into cohesion, your indecision to confidence, and your loose thoughts into fully developed ideas. Without your content writer, how well would your marketing pieces perform? How popular would your blog be? How would it affect your bottom line?
Press releases have long been a public relations tool for businesses. With the online advancement of press release organizations, this communication device has now become important to Internet marketing success. But what exactly is an SEO press release? How can it help your company? And how do you write one?
By now, most copywriting have learned this valuable lesson by heart: accurate, inspiring, pertinent, properly optimized, 100% unique web content is a must-have in any given set of circumstances. However, when it comes to putting theory into practice, numerous writers have a hard time trying to deliver a powerful, compelling message to the same audience, over and over again. After all, how many times could you possibly elaborate and share cleverly disguised marketing messages serving the same purpose, without becoming redundant and incredibly boring? Here are a few useful tips, showing you how to come up with beautiful, useful, invigorating creative ideas, while proving that there is life even after the most terrible writer’s block.
As a content writing team, we pride ourselves on the ability to take minimal direction and develop it into amazing content. Content writing is best when it’s done by a professional copywriter (like the content writing team at Express Writers, naturally), and even though we do have the ability to spin straw into gold when it comes to converting vague instructions into great content, we function best when we have a great relationship with our clients. We want to take a few moments to share some tips with you to help you get the best work you can from your content writing team.
Each year, thousands of would-be online business owners set out to make a name for themselves by selling a unique product or service; however, many of them either never get their business off the ground or fail after the first six months. While a number of factors can cause this failure, the most common is failure to understand how vital search engine optimization (SEO) is for a successful Web-based business. Thanks to sites like WordPress and affordable domain names, almost anyone can build a site, but not everyone can create effective, engaging content that also allows their website to rank high on search engines like Google, and that is why hiring professional content writers is a vital step for your online business success.
We’ve all been there. It’s time to develop new content for your website or blog. You know you need to do it, and you started strong, but you have hit the content writing wall. You have nothing left to say.
When you have your business website set up and are just starting out, there are ways to ensure that you’re taking the path to success with your venture with a content writer. There are a great many small online businesses that fail soon after they launch because either the webmaster didn’t have enough experience to properly handle their customer services issues, or they simply couldn’t generate enough traffic to make a profit. I’ve seen it happen firsthand. In order to avoid this, you should make use of all online tools available to you, and one of the most vital of those tools is a professional Web content writer. These writers can help your business grow by bringing a steady flow of traffic to your site and helping you avoid the common content errors that so many first-time web masters make with their sites. Web Writing Should Be Unique One of the biggest mistakes new business owners make is assuming that Web writing is the same as other kinds of writing. This is especially common if the webmaster created their own site and is confident that they can handle the content as well. However, this is usually where the problems begin; poorly optimized content fails to bring in traffic, and the site starts to fail almost instantly. Hiring a Web content writer will allow you to avoid these problems because they understand that people who browse the Web do not read or react to material like other readers. This particularly applies to people who are looking to buy a new product or service. They are much more likely to scan text instead of reading it in depth, and if they cannot find what they are looking for right away, they tend to move on. A content writer can both draw and keep readers for your business by: Performing keyword research in order to optimize your site’s keywords more efficiently Use search engine optimization (SEO) to improve search engine rankings Create fresh content for your site in order to keep its rankings high Turn readers into paying customers with engaging, persuasive content Creating social media posts and increasing your overall Web presence By hiring a content writer to perform these tasks, you will not only be assured that the challenge of Web writing is being handled by a professional, but you will also have more time to spend on your site’s development and the development of new products and services. Using Social Media If you have considered using social media to promote your site, hiring a content writer can help streamline and improve this experience. When many small business owners first start out, they discuss their business on their personal Facebook pages and ask their family and friends to help spread the word. While they might get a few new hits, this method usually is not successful. When you hire a content writer for your business, they can create a Fan Page on Facebook that is dedicated to your products and services. Not only will they write up a fresh and creative description of what you sell, but they will also discuss how buying it will benefit anyone who visits the page. Because these Fan Pages are often the first exposure to your product that people will experience, it is vital that they are easy to read and explain in a direct way what your product is and why they should spend money on it. One error many web masters make when they create these pages is that they try to be clever or too subtle about what they’re offering, and people simply end up being confused instead, so they click away. A Web content writer is often experienced in creating material for business and consumer sites and can build a Facebook Fan Page that will attract readers both on and off the site. A Higher SEO Standard Understanding SEO is one of the most important factors of how well your site ranks on major search engines and how much traffic they drive to your site. Other than link building and banner ads, which take major time, effort, and may not always be successful, SEO is the most important factor when it comes to being a presence online. This is why hiring a content writer for your business is so important; the better they can optimize your keywords and raise your rankings, the more hits you will receive. Many web masters believe reading a few SEO articles will enable them to choose the right keywords and use them effectively, but this is a task that is better left to a professional, especially where profit is involved. While you might choose the right keywords, overusing them will flag Google’s Penguin algorithm, which scans sites for pages that engage in keyword stuffing. This will cause your page ranking to plummet or even worse, it will not show up in the search results at all. When a content writer creates the material for your site, he or she will avoid these problems to ensure that your page’s ranking remains consistently high. Efficient Site Turns Web Browsers Into Customers When people who browse the Web click on a business site, the probability that they will become a customer is directly related to how long they stay on the site. The longer they stay and the more the content engages them, the more likely they will spend some money. A content writer can help this happen by writing persuasive yet straightforward material for your landing page. The quicker a would-be customer can get the information he or she is looking for, the more satisfied they will be. Content writers can cut through extraneous information to get to the meat of the matter quickly, which avoids reader frustration, the number-one reason that usually causes them to click away from a page. By targeting what readers are looking for and giving it to them the moment they arrive on the site, content writers can turn browsers into customers, … Read more
Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept taking local search to the next level. Internet-savvy business owners and marketers are looking for pertinent answers to a few pressing questions: how can this recent improvement impact the click-through rate of a webpage? How could it influence current SEO practices? And most importantly, how could Google carousel influence everyday buying decisions of millions of potential clients all across the U.S.? Let’s start with the beginning.
This is a question we get all the time: when content writing for SEO ranking, what’s the optimal page length? Just how much content writing do I need to do to get and keep the attention of Google’s spiders?
It’s a common question, and if there were an easy answer, then we would give it to you.
In reality, every page is unique and what works for one will not always work for another.
We realize that’s a frustrating answer to a common question, so allow us to elaborate.
No HR needed to get access to the best writers, editors, QAs and strategists. We are your all-in-one content writing service delivering publish-ready content.
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