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Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools.  About 59% of consumers report that email marketing influences their purchasing choices. Additionally, 50% of buyers make a purchase based on a marketing email each month. Each day, people send and receive over 361 billion emails. Email marketing trends show this figure will surpass the 400 billion mark by 2026. With that in mind, how do you ensure that your emails stand out from the rest and that your message gets across? Email marketing involves sending promotional messages to recipients to educate, inform, or convince them to take a specific action. This popular digital marketing strategy uses promotional emails, newsletters, company announcements, and transactional emails. Below, we discuss why email marketing is still relevant in 2025. You will also learn about the latest email marketing benchmarks and how to use them to create effective campaigns. Is Email Marketing Still Relevant in 2025? The best marketers are always interested in knowing where and how they can reach their target audience. Despite today’s email marketing changes, available data suggests email inboxes are still packed with unlimited business opportunities. Email marketing is the leading digital marketing channel among marketers in 2025. Part of its appeal lies in its outperformance of SEO in enhancing the customer experience and increasing engagement. Other reasons why you should use email marketing in 2025 include:  Access to a Huge Audience: About 90% of Americans past the age of 15 use email. Close to 90% of these users check their inboxes at least once a day. Greater ROI: You can expect an average ROI of up to $42 for every $1 directed toward email marketing.  Unrivaled Targeting:  Email marketing gives you the best opportunity to own your audience. You can use email marketing to connect and engage with your target audience directly. In contrast, the algorithm determines who sees your content when using social media. These stats point to the undeniable benefits of email marketing. It allows you to reach a wider audience, develop stronger relationships, and enjoy higher returns on your marketing spend. Top Email Marketing Best Practices in 2025 Want to boost your chances of creating the most effective digital marketing campaigns in 2025 and beyond? Follow these email marketing best practices. 1. Know Your Audience To build strong customer relationships, you need in-depth knowledge of your audience. You must understand their pain points, interests, and needs to create email copy that resonates and connects with them. Knowing your target audience will help segment them based on their demographics, email engagement, geography, and past purchases.   Segmenting consumers simplifies the work of crafting relevant and personalized messages for recipients. Personalized emails have a 29% open rate. About 76% of consumers expect to receive personalized communications from brands looking to build a closer relationship with them. Most business owners have a good idea of the type of people they target with emails. They are likely to be similar to those who interact with the entity. However, this is not enough. You need to get more specific. Businesses with limited resources can develop loyal customers by focusing on a smaller audience.  2. Use Compelling Subject Lines The subject line is the first thing your readers see when an email hits their inbox. They use it to instantly choose whether to send the email to their spam folder, open, discard, or ignore it. Around 64% of readers use subject lines as the basis to open emails. Email subject lines play an essential role in the success or failure of campaigns. Create compelling subject lines using the following optimization tips: Always use title case Use open-ended questions Keep it around 6 words (40 characters) in length Choose something relevant to your audience Avoid any overused words or those associated with spam, like “guarantee” and “free” Include a number If you struggle to find ideas for catchy subject lines, you can use some of the existing AI Text Generators. Even with the above tips in practice, it can be hard to predict which subject line will produce the best results. Consider using hard data to increase the chances of acing your subject lines. A/B testing can help you identify the types of subject lines that resonate with your subscribers. 3. Optimize CTAs The call-to-action (CTA) is the most important element of a promotional email after the subject line. Once the email lands in the recipient’s inbox, you want them to take a specific action. You can use the CTA to direct readers to your site and get them to sign up for a service or make a purchase. When crafting a call-to-action, consider the main goal of your email. As you compose the email, ask yourself what the reader stands to gain by clicking on the CTA. This helps you craft a CTA that motivates readers to take action. Follow the tips below to create a compelling CTA: Keep it brief, simple, and concise – 3 words (like “sign up now”) is enough Add a touch of personalization Use a button format, as it is easier to click on When creating a compelling call-to-action, you want to ensure the reader moves on to the next step of the sales funnel as quickly as possible. Avoid confusing the reader or creating unnecessary questions to ensure a swift transition. A compelling CTA naturally boosts click-through rates and other vital email metrics.  4. Optimize Your Emails for Mobile Many people open and read emails on their mobile phones. An estimated 96% of users access the internet using mobile devices. This is greater than the 62% that use a desktop or laptop for internet access. As such, you should always design your emails with mobile users in mind. Use these tips to optimize your emails for mobile: Make sure that all critical information is visible on the screen with minimal scrolling Always use a responsive design compatible with various screen sizes Choose … Read more