Josh McCoy - Express Writers

The Rise of Pinterest: 5 Reasons It Should be Part of Your Social Media Mix

December 31, 2020June 5, 2015 by Josh McCoy

Are you looking for a great, new way to help leverage your social media campaign? Of course you are, that’s why you’re reading this blog! There currently exists on the web an excellent social media channel that has been around for a while now, yet is starting to become a very vital aspect of any social media campaign – Pinterest. That’s right, the channel that gives people recipes and DIY tips is the next element in an impressive social media campaign. Let’s take a look at why this channel will be important for you, the various advantages of it, and how you can use Pinterest to generate revenue. Why is Pinterest Such an Important Channel? Pinterest hasn’t always been on the social media radar as an important channel for businesses. However, it is an incredible channel that can help bring about engagement and revenue for your company. According to Suzanne Delzio at Social Media Examiner, Pinterest currently has 47 million users, and this number is expected to grow exponentially in 2016. Researchers believe this growth will happen going off of past analytics that show users doubling in 2014, and more people are signing up for the social site each day. This means that your clients are likely to be on this channel already, and if they aren’t, they soon will be. While Pinterest has been a site mainly populated by women, the social media channel has attempted to grow the demographic, and reports are showing that the amount of men signing up is growing quick. As you can see, the platform is growing by leaps and bounds in many different areas and demographics, making it an important channel. You need to make sure you are on this channel soon and well before 2016 starts. Who Uses Pinterest the Most? I briefly mentioned above that women use this site the most, but that the amount of male users is growing quickly. However, I am going to give a bit more detail into the users to help you craft an excellent campaign. According to Carly Stec at HubSpot, one-third of users are women, and that number is up by 25 percent. In addition, 8 percent of men inside the United States use the social channel, which is a growth from 5 percent. These numbers are expected to rise, and this means that there will be more shoppers will to buy your products or services. For now, women are still dominating over at Pinterest, and should be a target audience. However, don’t neglect the men who are starting to use this channel, as well. The Anatomy of a Pinterest Brain When it comes to Pinterest, you need to know and understand the anatomy of a user’s brain. Just why do they go to the platform and how do they become a shopper instead of a browser? Let’s take a look! “I’m Just Looking at Various Things.” When someone opens their Pinterest app or goes on the desktop site, they simply start out looking and browsing what is being shared. Many times, they don’t go in with the intention of buying, but, by following a few steps, many do end up doing so. “Well, This is Interesting.” The next part of the anatomy of a Pinterest brain is that someone has to think the image, idea, or product looks interesting. The more interesting the pin, the more likely that person will be to click on the image and then the link attached, directing them to a site. This can then lead them to purchase the item from the picture. “I Need to Narrow This Down.” Many times, people who are browsing Pinterest will see a multitude of interesting things, but they want to make sure they narrow things down. This helps them decide which pins to share or which products to buy. “This is Exactly What I Need.” After narrowing things down, users will end up buying what they find to be exactly what they need. This is why it is important to make your pins stand out. You want it to be the winning pin for the Pinterest brain. Don’t worry; I am going to look at how you can achieve this later in the blog. 5 Incredible Advantages to Using Pinterest for Your Business Before I get into how you can make incredible revenue with a Pinterest account, I want to look at the advantages of joining. Some people might not be sure that it is a site they can use, but there are some incredible benefits to it. You Can Reach a Younger Demographic. Pinterest gives you access to a younger demographic, and while you might want to reach an older one, young people can really help your business. You shouldn’t ignore this demographic because you might be surprised just how much revenue you can bring in when you advertise to them. Pinterest is a great starting place for this. You Can Use it as a Marketing Tool on Your Site or in Your Store. If you have product images or blogs, you can add a Pinterest social share button to your site. This will encourage users and readers to pin anything they find interesting on their own account, therefore sharing it with their friend group. If their friends find it interesting, they will share that pin and so on. This can bring in more people to that product, blog, or landing page, and once there, you can convert them to leads. You Can Share More Than Just Your Products. When it comes to Pinterest, you aren’t limited to only sharing product images. In fact, you can share your blogs, other landing pages, and also share helpful information from industry leaders. You can create boards for each and every idea you have, helping to keep them all organized, and allowing people to follow the boards they find interesting. You Can Create a Board that Links to Your Blogs. Do you want to drive more traffic to your blogs? Then create … Read more

What Does Google’s New Phantom Algorithm Update Mean For Content?

June 19, 2024May 30, 2015 by Josh McCoy

Google really wants you to mind your P’s (though I guess they care nothing about your Q’s.) First there was Panda and Penguin, and now there is the Phantom. The Ms. Manners of web traffic has secretly updated its algorithm (again) and made havoc for many content creators out there. Let’s take a look. What is Google’s Phantom All About? Earlier this month, HubPages, which as its name suggests is a huge hub of pages on informational content of all sorts, saw its traffic drop by 22 percent seemingly overnight. Other sites, such as WikiHow and eHow saw drops as well, though not as significant. What had happened? No one was sure because Google is keeping tight lipped, but we do know it has something to do with what Glenn Gabe, a search engine expert, coined “the phantom” or, since this is not the first time Google has so covertly turned Internet searches on its head, “phantom 2.” Basically, as far as the experts can tell, Google made a change to its algorithm that has the potential to hurt many websites who rely on Google to get traffic. But what does this mean for you and your website as you try to create a Google-friendly body of content? What All the Google Updates Have In Common With the New Phantom I have talked about this before: you have to write good content. Forget for a second the fact that readers want good content and if you do not give it to them, they are not going to read what you have to say. So who cares if you pop up on Google or not? Let’s not worry about that right now. Let’s focus on Google. What do Panda, Penguin, and Phantom have in common other than they all start with P and they were all Google updates (and they are all nouns)? They were all created, at least allegedly, to weed out weak content. Panda. This update was created in order to make low-quality sites or weaker content rank lower on the Google totem pole. What this meant was that higher-quality sites with strong content got bumped up in the rankings and made it to the top of Google searches. And let’s face it, who is going to page 10? The higher you are, the better your chances of someone clicking on you. Penguin. This update was created in order to punish “link baiters.” Link baiters are the websites that post links back to themselves all over the Internet in order to appear like a quality site. (If you have ever wondered why someone would take the time to leave a comment on a post about, well, pretty much any topic, in order to mention their completely unrelated and often gibberish sales pitch with a link back to their site, now you know the reason.) Google was not fooled by this scheme and fixed their algorithm to reduce the success of these link impersonators. Phantom. Now, there is the phantom. At first, Google was not commenting on the update, and so we were all left to speculate. What was pretty popularly decided was that Google was targeting informational sites and How to sites that had lower level quality content. However, we have since found out that this was a little misleading. According to a press release by ASEOhosting, Google is not targeting informational and How to sites. Instead, they are simply targeting sites with poorer quality content, which happens to include some informational and How to sites. What this tells you is that the content game is survival of the fittest. If you create strong content, you are going to beat out weaker content. And the stronger your content is, the less you have to worry about Google. If everything they do is done in order to make life easier for quality content, you know that you are going to remain on top as long as you keep creating the best content. Lesson: Do Not Write Bad Content I am not repeating myself here. Write good content and do not write bad content are not synonyms. You could write good content and bad content if you wanted to. I would advise you not to, though. Google does not reward good content, it simply punishes bad content. Ari Levi discusses Gabe’s, the search engine expert’s, assessment of the phantom in a CNBC article. What Gabe found was that even informative, well written pages were being ranked lower. In other words, an entire domain was being hurt because of its bad content even if it also created good content. Basically what this means for you is that it does not matter how good some of your content is if the rest is awful. It is not enough to start writing good content, you have to stop writing bad content. How Do You Write Good Content and Avoid Bad Content? It is easy to say that you will get rid of your weaker content and start churning out good content. It is a lot harder to actually do it. With everything else you have going on in your career and business, how are you supposed to start over from scratch if you have not already been creating strong articles? As difficult as it may seem, there are some foundational easy ways that you can do this. The first, and perhaps easiest, is to outsource. Hire someone else to write your content for you. Professional writers know what they are doing not only because they are good writers with a passion for words, but because they have to stay on top of things. Their job is to research what makes good content, how to properly use SEO, and what Google wants. They get training and alerts when the rules change. They make a living by consistently giving you good, quality content. So you might as well take advantage of them. If you do write your own content, whether entirely or even just some … Read more

What Does Facebook’s “Instant Articles” Mean for Users and Businesses?

December 31, 2020May 25, 2015 by Josh McCoy

The world of content and social media is buzzing with some of the latest news coming out of Facebook HQ. Facebook is planning to host various content pieces from a select number of websites for a new experimental feature that could bring about epic change to social media content. The new feature is called Instant Articles and it aims to bring content directly to users in a quick, efficient manner. What is this new feature and what can you expect? Take a journey with me to find out. What is the New Feature? Instant Articles is a new feature Facebook is testing to see just how well it works for their users, as well as publishers. According to Tech Crunch, Instant Articles gives users access to the news and content they want without having to click and go to a publisher’s website, waiting for it to load. Sometimes, users experience too much load time with various sites, and Facebook wants to help them cut that time down and have quicker access to their favorite sources. The new feature is currently being tested by a few publishers to see how well it works for them and users alike. These publishers are Buzzfeed, The New York Times, National Geographic, and a few other well-known news sites. This is only available on mobile so you will not see Instant Articles within your browser. Will Instant Articles Give Users More Control Over Their Newsfeeds? Facebook has recently said that it plans to give users more control over what they see in their newsfeeds, which many are excited for. However, many experts are questioning just how this will play out with Facebook’s newest addition. No one can say for certain if people will get the control they desire over their newsfeeds, and it is likely everyone will need to wait for a bit to find out. However, one element of Instant Articles is to give users the ability to see content that is curated specifically for them. For example, according to the Tech Crunch article I shared above, if users like, comment, and/or share certain types more often, their newsfeeds might be tailored more to show more Instant Articles on topics they like. This isn’t truly control over one’s newsfeed, but it might be a step in a direction that helps Facebook users feel they are getting the content they want. Will This Help or Hinder Businesses? Since Instant Articles is in the experimental stage, it isn’t entirely sure just how much it can help or hinder a business. However, there will be an easy-to-access share button on all Instant Articles postings, which can help get content shared by more people on Facebook, Twitter, and Pinterest. Remember, I said earlier that this was only available on mobile, which means that the share button for Facebook will help push the content from mobile availability to browser availability. It will also be great for users because there won’t be a delay when they open web content. They will get to see their content right away without waiting, and possibly leaving the story before it loads. The feature will also support the ability to expand images and GIFs, giving publishers the ability to create trendy pieces that will resonate with a social media crowd. The main way it can possibly hinder a business is if Facebook does do what I mentioned earlier in the article. If the social media giant starts to tailor a user’s newsfeed based off of what Instant Articles the user likes, comments on, or shares, this could mean other articles get lost. This can be a detriment to different companies, and it is a legitimate worry. Will this truly happen? We will just need to wait and see how Facebook uses this feature, and how it will impact the newsfeed. It is too soon to say if this will be the main hindrance or if there will be other hindrances to look out for in the future. This is What Paper Was Supposed to Be Do you remember when Facebook released a new app that incorporated the person’s Facebook account plus news content? If not, don’t feel too bad. Many people ignored this app, known as Paper, making it an epic failure for Facebook. That didn’t stop the social media company, however. In fact, this new feature is very similar to what Paper was supposed to be for the company. It features the ability to access curated news stories quickly, giving users the ability to read their content in the app. Now that Paper isn’t really being used for that purpose, Facebook has implemented Instant Articles, hoping it will prove to be successful. It might just be since it will be in the Facebook app as Paper could have failed simply due to needing to download yet another app. Who Does This Really Benefit? When Facebook implements a new feature, the natural question is who will it really benefit. Many times, people believe that the feature will only benefit Facebook, but the company is trying to make sure people know that is not the case with Instant Articles. First of all, it will benefit the users of Facebook because it provides them with a quicker load time by not making them leave the platform to read the article. It will also benefit publishers because Facebook has said they will receive 100 percent of revenue from Instant Articles ads. Another way publishers benefit is that Facebook is also planning on sharing analytics to help the publisher create perfectly tailored content. Obviously, Facebook will see benefits such as making it a leading news source, which the company hopes will beat Twitter. If the company is set apart as the leading social channel for news, this means more publishers will work with Facebook, which will bring more viewers, and eventual revenue, to the company. This is all speculation, of course, as everyone waits to see just how Instant Articles will work and if it will be … Read more

4 Lessons You Can Learn from a Superhero of Social Media: Arrow

January 1, 2021May 21, 2015 by Josh McCoy

This is our first guest blog from Alecs, our Client Accounts Manager. She stays busy running the daily business of managing different client inquiries and our billing department. When she’s not doing that, you can find her busy on social media. We can all use a little inspiration now and then, and there is plenty out there for everyone. When it comes to social media, there are some truly excellent people who know how to leverage it for the good of their business or career. Someone who excels at social media is DC Comics’ Arrow star Stephen Amell. You could easily call this dude the superhero of social media. Let’s take a look at his approach to social media and see just how you can gain superhero social media strategies for your very own. Who is Stephen Amell and What is Arrow? If you aren’t a big superhero fan or don’t watch much TV, you might be unaware of who Stephen Amell is, as well as Arrow. Amell plays the lead character in the CW’s adaptation of the DC Comics Green Arrow franchise which follows the story of a young man who fights crime. The Arrow, played by Amell, is a sort of vigilante who fights crime and corruption wherever he sees it, helping to make his city and the world safe. The show has been vastly popular and has been on the air for three seasons. The show has helped take over the television world, giving it into the hands of several fun, and wonderful superheroes many of us know and love. However, Stephen Amell doesn’t just play a great crime-fighting character, he also has an epic social media strategy that I firmly believe you can learn from. 4 Ways Arrow Star Stephen Amell Wins at Social Media There are many reasons why Stephen Amell is quite literally the superhero of social media, which means there is plenty for you to learn. I want to delve into some of what he does to show you a few excellent things you can apply to your business’s social campaign. 1. He Regularly Interacts With His Fans Through Question and Answer Sessions. Something that is growing in popularity amongst celebrities, especially within the nerd culture world, is hosting AMAs or Ask Me Anything sessions. What an AMA is, is basically fans getting to ask their favorite celebrities questions and hearing back from that person. Sometimes an AMA is done on Reddit, where they originated. However, some celebrities, such as Stephen Amell, host them regularly on Twitter or Facebook. What this does is provides a great opportunity for famous individuals to answer fan questions, which helps to build and expound upon a relationship with the fans. Fans are more likely to watch a celebrity’s show, read his or her books, and see his or her movies if the celebrity, such as Amell, is willing to talk to them. This is a great lesson for all businesses utilizing social media because connecting and engaging with your client base will help bring in revenue. In addition, regularly engaging with clients or fans can help bring in visitors that will then be converted into leads. Take the time to host a few question and answer sessions, engage in a few within your industry, and whenever a client comments or tweets, always be sure to answer back. 2. He Approaches Social Media With a Genuine Attitude. When Stephen starts writing and engaging with his fans on social media, he does so in a genuine matter. Fans don’t have to question what his aims are when he posts a photo, suggests a charity, or holds a question and answer session. They know that he is there to connect with, which provides a more genuine experience for both Amell and his fans. Even when he is “advertising” for a charity or his TV show, it never comes across as such. What can you learn from this for your business? This shows that you need to approach social media in a genuine matter and leave the sales pitch behind. Yes, you want to sell your products or services, but you don’t want to come across that way. Just start engaging with your clients, and when you post about your business, make it fun. When you leave the sales pitch behind, people are more likely to spend money on your business. 3. He Live Tweets Arrow to Engage With Fans. While the show is currently over, Stephen made sure to live tweet when he was able to and connect more with fans. Live tweeting shows is incredibly trendy right now amongst stars of any TV show and is something you will regularly see on Twitter. Live tweeting simply means that, as the show is airing, stars and fans alike will tweet out their thoughts on what just happened. Amell knows that people within the Arrow fandom love live tweets, so he makes sure to do something for them. This is truly fun for fans, and I believe it is quite fun for the stars of the shows, as well. While you might not be live tweeting a television program, finding something to tweet about with your clients is a great way to boost engagement. It can be a Twitter question and answer session as I mentioned above, or it can be making up a silly hashtag and having people join in for fun and games. Just find something that you can connect with your audience and they will love it. 4. He Gives Fans a Glimpse Into His Life, Making Them Feel Part of it. The adage says a picture is worth a thousand words, but it is so much more than that. In fact, pictures are a great way to promote engagement and connection with someone. Amell does just this with his Instagram account, as well as with Facebook and Twitter. He gives his fans a tiny glimpse into his life, and those small snapshots are enough to make his fans … Read more

7 Content Marketing Lessons Your Business Can Learn from Marvel’s Superhero Movies

January 1, 2021May 18, 2015 by Josh McCoy

Marvel is one of the biggest, and hottest, production companies right now. It is an incredible place to seek and gain content marketing inspiration from, too! This company has an excellent approach to content marketing, as we can all see with their ad campaigns for their films, including the latest The Avengers: Age of Ultron. (If you have yet to see that film, take the chance to go and have a fun, summer movie experience, all while learning from some of the top marketers and writers in the comic industry.) Just what can you learn from Marvel for your small business and content marketing? This blog is going to look at that and how it can help you create an excellent, effective content marketing strategy that will bring in tremendous success. 7 Tips from a Giant in the Content Marketing World: Marvel What are the lessons you can expect to learn from Marvel? There are many different ones, but I take a look at a few of the top ones that can really help to impact your business. Get ready to take some notes and learn just how to improve your content strategy, and bring in new clients with a superhero-sized plan! Marvel Builds Their Brand Through Content, Constantly. When it comes to the content marketing world, Marvel can’t be beat with their epic content strategy. Their main way of survival is to, obviously, create excellent content, and they make sure that they are always doing so while building their brand through it. The Marvel brand isn’t exactly as it was ten or twenty years ago and this is because they’ve taken the chance to build and grow their brand over the decades. Their superheroes have taken on different elements and have had mega life changes throughout the comic books, and when it comes to the Marvel Cinematic Universe, we see even more changes to characters and their stories. Marvel has multiple universes with multiple hero and villain story variations, making their content very strong, which helps to make their brand incredibly powerful.How can you apply this to your content strategy? You can easily use your content whether for web, blogs, social media, or any other type to help build your brand and make it better. You can create an incredibly, strong company that people trust just through content, which is what Marvel has been and is doing with their client base. Start working on your content to help create and improve your brand to bring in more clients, as well as helping you keep your existing ones for many years. Marvel Provides Multiple Content Formats for Fans. I’ve mentioned this multiple times when it comes to creating content; multiple formats are vital to your content marketing, and Marvel understands this. If you aren’t a big fan of reading comic books, you don’t have to worry because you can easily go to many different Marvel films to watch superheroes battle it out with villains. In addition, if you prefer comic books to movies, then you are perfectly fine there. You can also watch various Marvel television shows ranging from Agents of S.H.I.E.L.D. to Daredevil, and soon there will be even more Marvel television taking over the TV world. Marvel doesn’t just limit themselves to story-based content, however. They provide access to a variety of things including conventions for their fans and are constantly growing and evolving to meet the demands of the comic fan world.Providing different formats for your clients is a great way to not only give existing customers easier ways to consume content, but also to bring in newer clients. You will be able to reach a wider customer base by doing so, and you will see a significant increase in your views, clicks, and revenue just by providing different formats to your clients. The formats can be anything ranging from YouTube videos to social media content and infographics. Don’t limit yourself; be like Marvel and allow your content to develop in order to grow your client base and business. They Approach the Entirety of Their Universe. Marvel doesn’t just pick and choose which aspect of their universe they will promote and provide content for – they approach it all. They take a holistic type of approach, which helps make their various universes feel consistent. When you approach the Marvel Cinematic Universe, you will see an overlap of heroes and villains throughout several movies, bringing stories from different films together to create a larger, more impressive story. No matter which Marvel film you see, you will see reference to another and another. This is mighty impressive as they have a huge cinematic universe, but it helps make it an incredible experience for fans. This is a great example of what a holistic approach can provide to your content marketing strategy. You aren’t necessarily keeping stories together to create an impressive universe, but if you approach your marketing holistically, you will notice that you have a higher chance of being incredibly successful with your content. A great way to start approaching the entirety of it is to sit down with people in your business to brainstorm ideas across all content formats and fields, helping create a consistent strategy. Once you do that, you can then implement it and watch as the success starts increasing. Vision Isn’t Just an Awesome Avenger. The Avengers: Age of Ultron was an epic film that introduced a few new characters to the Marvel Cinematic Universe, including Vision. Vision is a pretty cool character, but his name is also a great example of what Marvel has. When it comes to making films for their cinematic universe, Marvel has an incredible vision and is planning all the way to 2020 and beyond for their releases. If you aren’t sure of just all that Marvel will be releasing, you can take a look at the full calendar. Remember, Marvel does keep releasing news about upcoming films in various phases, and we might just hear of more … Read more

How to Utilize Your Content Distribution Channels Correctly

December 31, 2020April 24, 2015 by Josh McCoy

Annie is a Content Manager at Express Writers. Content distribution channels provide a means of connecting with your audience on a number of different levels. These channels can include (but are not limited to) blogs, web page content, eBooks, whitepapers, infographics and email newsletters. They provide a method of communicating with your audience and engaging them with your message. In order for your content distribution strategy to work properly, you need to utilize your channels at maximum efficiency. But how exactly do you manage content distribution channels (correctly—without over-spamming anyone, or using one channel the wrong way)? Don’t Put All Your Eggs In One Basket This old adage works well when evaluating your content distribution channels. Because of the number of available channels that you have, you should utilize at least a handful of them to get your message out to your audience. Channels such as social media networks and guest blogging opportunities are great resources since they allow you to direct your content to focus on your target audience. This ensures that you have the maximum exposure possible for your content and raises the possibility of engagement from your audience. By delivering your content in multiple channels you allow your company to build a loyal following of customers on a number of different platforms. This gives you leverage when it comes to influencing customer decisions in the long run. Multiple channels increase the overall amount of people who are aware of your brand name and image. Once you product high-quality content consistently, you’ll be able to draw and keep an audience that agrees with your point of view and enjoys the content you create. Too Much of a Good Thing There is always the lurking problem of overreaching. Whilst trying to cover as many content channels as you possibly can is a good idea, you should be aware that when you cover more content channels the content quality you produce may drop. The happy balance you’re trying to seek is to produce enough good, high-quality content pieces to fit a measured amount of content channels so that you don’t sacrifice quality in the name of coverage. It’s much better to focus on a handful of channels and deliver high quality content than to try to cover the spectrum and fill all your channels with mediocre or low-quality content. How Can I Utilize Content Channels to Boost Blog Traffic? 5 Methods The crux of the matter is that you want to leverage your content production in order to drive traffic to your blog. Content distribution channels provide the most ideal method of directing customers to your blog through measured content that is designed to do this. When you create compelling content that makes a user want to know more, including a handy link to your blog in a call-to-action can encourage the user to visit your blog. But how does it work? Here are a handful of ways you can utilize your content channels in order to distribute content to drive your blog traffic. Guest Blogging: Guest blogging opportunities may come to you in the form of invitations to write on a topic or you can simply address the owner of the blog and ask them for a chance to guest blog for them. Guest blogging gives you a powerful method to drive traffic to your blog. It gives you ready access to an audience that is already within your niche. With the right type of compelling content and well-placed links you can direct users to read some of your own blog entries, possibly gaining new followers in the process.As a content distribution channel, guest blogging should never be discounted. It gets your message out to the people who would benefit from it the most: people within your target audience. By giving you a focused group that is already interested in your niche, it creates a simple way to distribute content efficiently and effectively to the people who would appreciate and benefit from it the most. Email Marketing: A number of marketing professionals consider email marketing to be on its last legs as a content distribution channel. I tend to disagree. Email marketing is not for the faint of heart, nor is it for someone who isn’t skilled in the area or dedicated to becoming so. Email marketing contacts your audience directly and gives them the feeling of having a direct connection to you.Email marketing is based around sharing your content through personal email addresses, inclusive of clickable links back to your blog. For many users, emails are the best way for them to keep connected to a blog that they are interested in. Many people don’t have the time to go check a blog every single day to see when updates come around. Strategic email updates to your subscribers gives them the ability to see when you’ve updated and to judge whether the content interests them enough to go read it. It’s a very efficient methodology, but requires compelling copy and high-quality content to succeed. Utilize Influencers: In any social media setting, there will obviously be a handful of individuals that are more influential than other people in the same niche. What you should be aiming to do is to get in contact with these influencers. But how do you find out which people are the ones worth contacting? Simple tools such as Followerwonk allow you to see the extent of a person’s social media outreach and allows you to target the influencers within your demographic of interest for the highest return.Utilizing influencers can be direct (emailing them or messaging them and asking them to share your content) or indirect (sharing content with them and asking their and their followers’ opinions). Both of these methods are useful in their own ways, but instead of simply leveraging the influencers, you should try to engage them. It’s much easier to get an influencer to share your content if you actually pique their interest. It’s unlikely that they’ll share content of … Read more