Rachel Moffett - Express Writers

#ContentWritingChat Recap: How to Create & Upcycle Great Content for More Personalized Exposure with Brian Fanzo

December 31, 2020September 9, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Get caught up with our recap and learn all about how to upcycle your online content! #ContentWritingChat September 6 2016 Recap: How to Create & Up Cycle Great Content for More Personalized Exposure Join us for #ContentWritingChat on September 6th at 10 AM CDT with @iSocialFanz! pic.twitter.com/GJHJND38Ot — Express Writers (@ExpWriters) August 30, 2016 Our guest host for this week’s chat was Brian Fanzo. Brian is a Change Evangelist. He’s also the host of #Cloudtalk and the #SMACtalk podcast. Q1: What does it mean to “upcycle” your content? To kick things off, we asked our chat participants what upcycling content means to them. Here’s what they had to say: A1. Great Content is King! Upcylcing means taking that great content & shaping it & customizing it for other formats! #ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Example: Great Blog: – Take data in blog create infographic – Create slideshare from facts Etc#ContentWritingChat https://t.co/kPMaXdMJ0q — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian knows content is king! He said upcycling means taking great content, shaping it, and customizing it for other formats. Some examples he shared with us include turning a blog post into an infographic or a SlideShare. A1 One piece of content gets molded and recreated for various other platforms. SO many traction opps! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 Our CEO, Julia, said that upcycling content is when you mold and recreate your content for other platforms. A1 Repurpose it, update it, make it fresh for new readers @writingchat #ContentWritingChat — GraphComment (@graphcomment) September 6, 2016 You can repurpose your content by updating it and making it “fresh” for new readers. It’s a great way to expand your content. A1. Upcycling means repurposing content, finding new ways to use old content for different formats & audiences #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 Matt said that upcycling helps you find new ways to use your old content for difference formats and audiences. A1 In simple words, Re-purposing of your best or ever green #Content in more consumable form #ContentWritingChat https://t.co/GmJ0OR41Mp — Varun Kumar (@varunkr842) September 6, 2016 As Varun said, you can repurpose your best or evergreen content. Evergreen content is great for upcycling because it will always be relevant to your audience. A1: Upcycling is reusing & revamping your material for a different purpose or to relate to a specific niche audience #ContentWritingChat — Zola Creative (@ZolaCreative) September 6, 2016 You can use your revamped content for a different purpose or to relate to a specific niche audience. A1. Upcycling can include converting a piece of successful content to a new format – infographics, videos, etc. #contentwritingchat — pamelahughes (@pamelahughes) September 6, 2016 As Pamela said, you can turn one piece of successful content into an entirely different format, such as infographics or video. Q2: What’s the difference between upcycling vs. recycling content? So, what exactly is the difference between upcycling content and recycling it? Here’s what you need to know: A2. Upcycling is customizing & personalizing great content so that it fits & works on each network your audience is on!#ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian said upcycling is customizing and personalizing great content so it fits and works on each network your audience is on. A2: Upcycling content: you’re improving the value of the content in some way. Ex: Make video version of top blog post! #ContentWritingChat — Tara M. Clapper (@irishtara) September 6, 2016 Tara said upcycling content is when you improve the value of the original content in some way. You aren’t simply reposting it, but making it better. A2: Upcycling aims to optimize performance with improvements, versus simply restructuring content for a different medium #contentwritingchat — Edanry Rivera (@Edanry) September 6, 2016 Edanry knows the purpose behind upcycling is to make improvements to the original content so you can optimize its performance. @writingchat A2: recycling would be using it the exact same way, whereas upcycling makes it into something new. #ContentWritingChat — Tracy Willis (@tracywillis_) September 6, 2016 Tracy is spot-on with her answer. If you were to recycle content, you would simply be sharing it without making any improvements. When upcycling content, you aim to make it new again. A2. Upcycling is an improvement on the original material. Recycling keeps it the same, i.e. warming up leftovers. #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 We like Matt’s comparison regarding warming up leftovers when it comes to recycling content. A2 Recycling could turn into spam. Upcycling is the way to do it – you’re recreating/tailoring for platform/audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 When recycling your content, you want to be careful it doesn’t come off as spammy. Instead, go for upcycling and recreate your content. Then, you can tailor it for the platform you’re sharing it on and to your audience. Q3: How can you expand your content reach by upcycling what you create? Do you want to expand your reach via upcycling content? Here’s how to do it: Up-cylcing great content allows us to focus on creating more great content not for content sake! #ContentWritingChat https://t.co/gYntn7yEu9 — Brian Fanzo (@iSocialFanz) September 6, 2016 As Brian said, when you upcycle great content, you can focus on creating even more amazing content for your audience. A3: If you take content that was purely text and incorporate it into a visual, it might have more of a reach on social. #contentwritingchat — MioDatos (@MioDatos) September 6, 2016 One great idea is to take your written content, incorporate it into a visual, and then sharing it on social media. It’s a great way to reach a new audience and to grab their attention with an eye-catching image. A3: You must research to see what is required by your readers. You don’t want to create something that never gets read #contentwritingchat — Andy Drinkwater (@iqseo) September 6, 2016 Always consider what your audience is most interested in when upcycling. … Read more

#ContentWritingChat Recap: B2B vs. B2C Content Writing: Best Practices & Strategies with Sparxoo

December 31, 2020September 2, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? You can catch up with all of the amazing tips shared during the chat with our recap. Keep reading to learn about content writing for B2B and B2C! #ContentWritingChat Recap: B2B vs. B2C Content Writing: Best Practices & Strategies with Sparxoo Join us for #ContentWritingChat on August 30th at 10 AM CDT with @emilymariemc of @sparxoo! pic.twitter.com/1Kfht7Ah1M — Express Writers (@ExpWriters) August 23, 2016 Our guest host this week was Emily Culclasure from Sparxoo. Emily is their Content Marketing Specialist and had tons of knowledge to share with us! Q1: What are the main differences between creating content for B2B and B2C? If you aren’t already aware, let’s first talk about what B2B and B2C stands for. B2B means Business to Business. B2C means Business to Consumer. There are a few differences for creating content for each of these that you want to be aware of! Here are some tips from Tuesday’s chat: A1:B2B content has a heavier focus on thought leadership to establish authority and trust. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C content emphasizes benefits, such as cost effectiveness or added value, to create buzz about brands. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 As Emily said, B2B content often has a heavier focus on thought leadership to help establish both authority and trust. She said B2C content emphasizes benefits to the consumer. A1: It’s about their audience. Everything should start with your audience, and they are different btwn B2B & B2C. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 30, 2016 The main difference is the audience B2B and B2C are targeting. As Annaliese said, you have to start with knowing your audience. A1: You’re writing for different audiences, which drastically changes the tone you use to write & content you share. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie agrees that one of the main differences is the audience you’re creating for. It can change the tone in which you write, the type of content you share, and more. A1: B2B usually focuses on educational content and industry knowledge. B2C can focus more on emotion, etc. #contentwritingchat — MioDatos (@MioDatos) August 30, 2016 When it comes to B2B, the content is usually focused on education content and industry knowledge. When creating content for B2C, it’s often more focused on emotion to draw in your audience. @writingchat Understanding the needs of both audiences and adapting your content to provide value for each #ContentWritingChat — Keystone Click (@KeystoneClick) August 30, 2016 Keystone Click knows you need to understand the needs of your audience and adapt your content accordingly. You should always focus on providing value, no matter who your audience is. A1 Different tones, more intensive research. Talk to the audience in their language. Use the right voice (fun vs. dry) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 30, 2016 Our CEO, Julia, said the tone is often different when creating content for each. You want to make sure you’re speaking to your audience in a language that resonates with them. Q2: How does user into factor in B2B and B2C content? What are the differences? What are the differences between the two? Find out what some of the participants in this week’s chat had to say: A1:B2B buyers are often further along the buyer’s journey and seek data or statistics that prove a brand’s authority. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C consumers can be in any stage of the buyer’s journey, so brand awareness and relationship-building is essential. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 Emily said B2B buyers often seek data or statistics to prove a brand’s authority. Because a B2C buyer can be at any stage in the journey, brand awareness and relationship building is essential. A2: B2B users (often) do thorough research to choose credible biz; B2C (often) rely on emotion #ContentWritingChat https://t.co/tcFqUa35o8 — ThinkSEM (@ThinkSEM) August 30, 2016 Sarah said B2B users often do thorough research when choosing a credible business. B2C often rely on their emotions. A2: Both are looking for information, but very different info. B2B wants more in-depth info. B2C is more awareness. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie knows that both are looking for information, but they’re often looking for different kinds of information. B2B wants more in-depth information while B2C is more about awareness. A2. a) B2B needs to be more direct- a reader often lands on your page looking for a solution for an existing problem. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 Cheryl feels B2B needs to be more direct. She said a reader will often land on your website looking for a solution for an existing problem. You need to be able to provide that solution for them. A2. b) The ‘B’ doesn’t stand for ‘boring’ in B2B. However, the need to inform & educate overrides entertainment in B2B. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 As Cheryl said, content for a B2B doesn’t have to be boring. You can still inform and educate your audience without being dull. A2. But be careful in assuming that your B2B consumers have the same knowledge you do. Everyone benefits from education! #contentwritingchat — pamelahughes (@pamelahughes) August 30, 2016 Pamela said that everyone benefits from education. Don’t assume your audience knows everything you know. Make sure you’re informing them. @writingchat A2 – The sales cycle is longer for B2B, so it generally takes more touches for B2B to purchase. #ContentWritingChat — globalHMA (@globalHMA) August 30, 2016 You also want to keep in mind that the sales cycle for B2B is often longer. Make sure you’ve created content for your customer at every step of their journey. Q3: What are some tips for creating an effective editorial calendar for your content? We all know an editorial calendar is important. To help you create one that’s effective, keep these tips in mind: A:Account for seasonality and timeliness. Balance content creation and curation, and … Read more

#ContentWritingChat Recap: How to Build Data-Driven Content Curation with Ross Quintana

December 31, 2020August 26, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Get caught up with our recap and learn all about data-driven content curation! #ContentWritingChat Recap: How to Build Data-Driven Content Curation with Ross Quintana Join us for #ContentWritingChat on August 23rd at 10 AM CDT with @Ross_Quintana! pic.twitter.com/5XgQXdwvze — Express Writers (@ExpWriters) August 16, 2016 Our guest host this week was Ross Quintana. Ross is a growth hacker and also the founder of SocialMagnets.net. Q1: What are the benefits of data-driven content curation? What are the benefits of data-driven content curation? Find out what some of the people in Tuesday’s chat had to say: Data Driven Content Curation Ensures the work you do in social is targeted and drives business goals. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Using data and analytics actually allows you to get more results with less time and money. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 As Ross said, data-driven content curation ensures the work you’re doing is targeted and driving your business goals. That’s a must! When you utilize the data and analytics that are available to you, you can maximize your results with less time and money. A1: Benefit of ANYTHING data-driven: solid proof of what’s working so you can align goals #ContentWritingChat https://t.co/k3iA2d5B2T — ThinkSEM (@ThinkSEM) August 23, 2016 Sarah knows that it allows you to see what’s working and offers proof. You can align your goals accordingly. A1: More traffic, more feedback, more authority, and higher rankings on SERPs. #contentwritingchat — Edanry Rivera (@Edanry) August 23, 2016 Edanry, our Senior Editor, said it helps you to gain more traffic, more feedback, more authority, and can help you rank higher on SERPs. A1: Data adds authority and credibilty to your content to position you as a though leader #ContentWritingChat https://t.co/oT9mExg2dA — The Digital Chic (@TheDigitalChic) August 23, 2016 A1: Data-driven content establishes credibility. Shows you did your research and know what you’re talking about. #contentwritingchat — Netvantage Marketing (@netvantage) August 23, 2016 Data can help build your authority and credibility through the content you share. Ultimately, it can encourage others to view you as a thought leader in your industry. A1 Data-driven content is based on something – analytics, metrics, ROI – and is not pulled out of thin air. #contentwritingchat — Shannon Mouton Gray (@ShannonRenee) August 23, 2016 As Shannon said, data-driven content is based on analytics, metrics, and ROI. A1. Using data to determine what content your readers like the most only encourages you to produce even better content. #contentwritingchat — BrandBlox (@BrandBloxNet) August 23, 2016 Data can help you determine the kinds of content your readers are most interested in, which helps you produce better content. A1 If you tie your curation strategy to data/analytics, you’ll get firm proof & knowledge of your content working (ROI) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 23, 2016 Our CEO, Julia, said that you’ll get firm proof and knowledge of whether or not your content is working when you tie your curation strategy to data. Q2: Can’t people just share whatever content they find or like? Can’t you just share anything that you like? Check out this advice from the chat: Sharing content you randomly like doesn’t make sense for businesses because they are not likely their target client. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 It is hard to drive consistent results with random efforts. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Ross is spot-on with his answer! Sharing random content just because you like it doesn’t necessarily make sense for your business. It won’t help you achieve your goals and can lead to attracting the wrong audience. He also said it’s hard to drive consistent results with random efforts, so it’s important to be strategic about the content you’re sharing. A2. Everything you share should be content you like AND be useful to your audience. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 23, 2016 Kristen knows you should think about your audience with everything you share online. Your content should be useful to your audience and you should like it as well. A2: There is little point in sharing just for sharings sake if you are hoping to gain benefits #ContentWritingChat — Andy Drinkwater (@iqseo) August 23, 2016 As Andy said, there isn’t much point in sharing just for sharing’s sake. The content you share online should serve a purpose. A2: They can, but what good does it do it if isn’t accurate? Make sure a piece is worth sharing before doing so. #contentwritingchat — Netvantage Marketing (@netvantage) August 23, 2016 Here’s some great advice to keep in mind: make sure a piece is worth sharing. Q3: Is there a formula for building data-driven content curation? Is there a specific formula you should follow? Here’s what we found out during Tuesday’s chat: The formula for building data driven content curation is research, strategy, planning, analytics, and optimization. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Ross said it’s all about research, strategy, planning, analytics, and optimization. A3: Yes! 1) Know thy audience. 2) Know what they convert on. 3) Curate that type of content. #ContentWritingChat https://t.co/g192yGIZGI — ThinkSEM (@ThinkSEM) August 23, 2016 Sarah’s advice is to know your audience, know what makes them convert, and then curate the content that works. A3. As with all content? identify who your audience is, what they’re looking for and make yourself interesting! #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 23, 2016 Cheryl believes the formula is all about identifying your audience, knowing what they’re looking for online, and finding a way to make yourself interesting. A3 There isn’t a formula, but you need a process to use your time effectively. #ContentWritingChat https://t.co/RbHAr5Libw — Erika Heald (@SFerika) August 23, 2016 Erika doesn’t believe there is a set formula, but recommends creating a process to help you use your time more effectively. A3. Everyone’s formula is different. Discover your own w/ analytics, experience & reading everything in your niche. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 23, 2016 … Read more

The Best Social Media Management Apps (Bonus: Apps that Manage Instagram)

January 4, 2023August 25, 2016 by Rachel Moffett

Let’s face it. With all the platforms available today, social media can sometimes feel a little overwhelming. After all, you have to create content for Twitter, Facebook, Google+, LinkedIn – and don’t forget Pinterest and Instagram. Managing all of your social media accounts can be a lot of work. The good news is, social media management doesn’t have to be hard. With so many tools available at our fingertips, it’s never been easier to create and schedule amazing social media content. You just have to choose the right apps for you! And to make it a little easier, we’ve put together a break down of some of the best social media management apps. Grab your free copy of our easy-reference sheet for the best social media tools! The Benefits of Scheduling Out Your Social Media Using Tools In case you needed a little convincing to get on-board with the social media management apps, here are a few benefits of scheduling in advance: It creates consistency. One of the most important things when it comes to social media is consistency. You don’t want to pull a disappearing act by forgetting to post. You want to make sure you stay top-of-mind for your followers by posting on a regular basis. By scheduling your social media posts in advance, you’re able to do this. You create better content. When you plan your updates in advance, you’re more likely to put thought into the updates you’re creating as opposed to the ones you craft on the fly. Your audiences expects to see the best and they deserve it, too. Make time to schedule so you can plan posts that your audience will enjoy and that your brand will benefit from. Your Best Social Media Management Apps To help you decide which app is right for you, we’ve rounded-up some of the best social media management apps to help you take control of your Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram profiles. 1. Buffer Here at Express Writers, our go-to tool is Buffer. We use it to manage our many Twitter accounts, plus Facebook, Google+, and LinkedIn. That’s not all it does! It also handles scheduling for Pinterest and Instagram. The great thing about Buffer is that it’s incredibly easy to use. There’s really nothing complex about it! Both their website and mobile app (for Android and iOS) make it a breeze to schedule updates for any platform. Check out our scheduled social media feed on Buffer (we have a lot of posts and profiles): While you can use Buffer absolutely free of charge, you’d be missing out on some of the main features this social media scheduler has to offer. The free plan limits you to scheduling only 10 updates at a time per account and you’re unable to add multiple accounts for each type of platform. (This means that two Twitter profiles or two Facebook pages would be out of the question.) The good news is, Buffer’s “Awesome” plan is pretty affordable at only $10/month. Buffer provides built-in analytics that give you insight into how well your posts are performing. You’re able to see which posts are actually resonating with your audience and which ones aren’t. This is essential so you can adapt your social media strategy for maximum results. To make scheduling even easier, Buffer also offers an extension for your web browser. If you see a blog post you’d love to share with your followers, all you have to do is use the extension to quickly and easily add it to your Buffer queue without ever opening their website. And finally, another great option on Buffer is their Optimal Timing Tool. What will this do for you? Well, you’ve probably seen all kinds of studies that show the best times to post on Twitter, Facebook, etc. While those studies are helpful, those times aren’t unique to your social media profiles. Buffer’s Optimal Timing Tool calculates the best times for you to post based on your own audience. From its features and affordability to how easy it is to use, it should come as no surprise that Buffer made our list of the best social media management apps. It’s definitely one to check out if you haven’t already tried it. Note: Buffer also provides plans for Teams & Agencies ranging from $99/month to $399/month, depending on your needs. 2. Hootsuite When it comes to scheduling tools, Hootsuite is comparable to Buffer when it comes to price. Hootsuite offers a free plan that allows you to add three social media profiles. If you need a little more, you can upgrade to their Pro account for just $9.99/month, which allows you to add up to 50 social media profiles. It’s another great option if you want something that will get the job done without breaking the bank. Here’s what a dashboard in Hootsuite would look like: Hootsuite provides scheduling for a variety of platforms, including: Twitter, Facebook, Google+, LinkedIn, and Instagram. However, one thing they do differently is that they offer support for YouTube scheduling. By linking your Hootsuite account with YouTube, you’re able to schedule and share your YouTube videos right from Hootsuite. This is definitely convenient for video creators. One of the great features about Hootsuite is that it’s more than just a social media scheduler. You’re actually able to monitor and engage in conversations with your followers directly from the Hootsuite website. Their engagement tools ensure you’ll never miss an important reply from someone. Like Buffer, you also receive access to analytics on Hootsuite. You can use this information to see which posts are performing well on each of your platforms. With a Pro account, you’re able to go even more in-depth to improve ROI and analyze campaign performance through your analytics. Note: Hootsuite also provides plans for small businesses and agencies. You can sign-up on their website to learn more about pricing. 3. Edgar You can’t talk about the best social media management apps without mentioning the powerhouse that is Edgar. While … Read more

#ContentWritingChat Recap: The Value of High-Quality Content for Today’s Brand Audiences with SPROUT Content

December 31, 2020August 19, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? There’s no need to worry! We’ve put together a recap of this Tuesday’s chat so you wouldn’t miss a thing. #ContentWritingChat Recap: The Value of High-Quality Content for Today’s Brand Audiences with SPROUT Content Join us for #ContentWritingChat on August 16th at 10 AM CDT with @debwilliams23 from @SPROUTcontent! pic.twitter.com/Nd1ey9b1Ys — Express Writers (@ExpWriters) August 9, 2016 Our guest host this week was Debbie Williams. Debbie is the Co-Founder and Chief Content Officer at SPROUT Content. Q1: Why is it important to create the highest quality content for your audience? You hear people say all the time that you need to create high-quality content for your audience. Why is it so important? Here’s what some of the participants in Tuesday’s chat had to say: A1: #Content is your 24/7 sales team & direct conversation with your customers #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Debbie said your content can act as a 24/7 sales team. It helps you to directly connect with and provide value to your audience. A1: High quality content can establish you as an authority figure. It also builds trust & keeps people coming back. #contentwritingchat — Netvantage Marketing (@netvantage) August 16, 2016 High-quality content helps to establish you as an authority figure in your field and can also build trust. @ExpWriters A1: Because high-quality content keeps your audience coming back for more! #contentwritingchat — MioDatos (@MioDatos) August 16, 2016 If you provide quality content for your audience, they’re going to keep coming back to you for more. A1. You want to educate & excite your audience. Present content that’s meaningful. Something of value they can apply #ContentWritingChat — Alesia Hendley (@thesmoothfactor) August 16, 2016 Alesia said you should aim to educate and excite your audience with your content. How can you provide value to them? A1) Time is our most valuable resource. Don’t waste readers time w/ irrelevant content. If you do, they won’t be back. #ContentWritingChat — Jeff Reno(e) (@Renoe) August 16, 2016 Great answer from Jenn! She said time is our most valuable resource and we shouldn’t waste the time of our readers by sharing irrelevant content. #ContentWritingChat A1: Your audience is looking for guides, news & new takes on things, so high-quality content = credibility. — New Jupiter Media (@NewJupiterMedia) August 16, 2016 High-quality content can help build the credibility of you and your brand. A1 Your online content is YOUR BRAND. What you publish represents you, in reputation & level. So, put out your best #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 16, 2016 Our CEO, Julia, knows the content you publish is a representation of your brand. Make sure you’re putting your best foot forward by sharing only the best with your audience. @writingchat A1 I feel because they deserve the best when they visit my website. #ContentWritingChat — Atulmaharaj (@Atulmaharaj) August 16, 2016 As Atulmaharaj said, he feels his audience deserves the best. Your audience does too! Make sure you provide top-notch content every single time you publish. A1: I guess my question would be, why wouldn’t you want to provide highest quality content? Strive to be the best! #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 16, 2016 Why wouldn’t you want to provide the highest quality content? Zachary said you should strive to be the best. Q2: How can your content position you as an authority in your field? As you build your brand, you’re likely seeking to become an authority in your field. How can your content help you do that? Let’s find out: A2: A solid #Contentstrategy helps you plan for, optimize, share & govern your message #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Debbie said you should create a content strategy so you can plan and optimize the content you’re sharing online. A2: By being a resource…helpful…credible…shared/engaged with…something that’s referenced #ContentWritingChat https://t.co/FDecRrm7Jh — ThinkSEM (@ThinkSEM) August 16, 2016 Sarah’s advice is to become a resource for your audience. Be helpful and credible. A2 If your content answers someone’s question or solves their problems, you’ve earned the authority to be a resource. #ContentWritingChat — Bill Skowronski (@BillSkowronski) August 16, 2016 Aim to answer the questions your audience is asking or solve the problems they’re facing. This will help you become an authority in your field. A2b. Great content = actionable tips, detailed examples & explanations that go above + beyond. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 16, 2016 Kristen feels great content is filled with actionable tips, detailed examples, and explanations. When you go that extra mile, it really helps to build your authority. A2. Go deep. Show your expertise with solidly-written case studies. Provide answers, become a go-to source. #contentwritingchat — Ecreativeworks (@ECWseo) August 16, 2016 Consider sharing case studies with your audience. Not only does it show off your expertise, but it helps establish you as a reputable source. Q3: How can you figure out what kind of content your audience is looking for? Now that you know why it’s important to create high-quality content, how can you figure out what you should create? Here are a few tips to find out what your audience is looking for: A3: Talk to #sales teams & find out what prospects are asking & need to know #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Great advice from Debbie! She suggests reaching out to the sales team for your brand to find out what prospects are asking. Create content that addresses those concerns. If you don’t have a sales team, you can still tune into your audience by checking responses you receive on email or social media. A3: At first, trial & error. Then, w/data, you look at what’s engaging/converting them & do that #ContentWritingChat https://t.co/pekcaI1kXt — ThinkSEM (@ThinkSEM) August 16, 2016 Sarah knows that it can take a little trial and error to figure out what your audience is truly interested in. Make sure you’re keeping an eye on your analytics to see what people are engaging with and where … Read more

#ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy

December 31, 2020August 12, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? If you did, you missed a pretty special chat! However, there’s no need to worry because we have you covered with a recap of Tuesday’s chat. Let’s dive in! #ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy Join #ContentWritingChat on Aug 9th 10 AM CDT with our own @JoshuaMMcCoy! AND: special announcement about @copyfind! pic.twitter.com/LSHnGwRDAV — Express Writers (@ExpWriters) August 2, 2016 The reason this week’s chat was extra special is because we were actually joined by our very own, Josh McCoy. Josh is the CTO here at Express Writers and he’s the founder of soon-to-be-launched Copyfind, a new tool he’s building that will offer the deepest duplicate content search on the web! Our own Julia McCoy is the co-founder. Sign up to get on the waiting list here. Q1: What is “duplicate content”? Define. Do you know what “duplicate content” means on the web? Here’s what some participants in Tuesday’s chat had to say: A1 Online content that matches substantive bits of other content, within domains or platforms. #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 Josh said duplicate content is defined by online content that matches substantive bits of other content online. A1 @Google said it best in their duplicate content help piece: https://t.co/TNZKQ9wxvI #ContentWritingChat pic.twitter.com/Tai15dvhAl — Copyfind™ (@copyfind) August 9, 2016 If you were wondering what Google has to say about duplicate content, there definition is in the tweet above. Thanks to Julia (our CEO who was behind the @Copyfind account) for sharing this! A1: Dupe content = same/very similar copy living on multiple URLs. #ContentWritingChat https://t.co/yarZVlOdQy — ThinkSEM (@ThinkSEM) August 9, 2016 As Sarah said, duplicate content is the same or very similar content that’s on multiple URLs. A1 Copy paste type content #ContentWritingChat https://t.co/p5uRBOwXnn — Varun Kumar (@varunkr842) August 9, 2016 Content that is copied from one source and pasted onto another is considered duplicate content. Q1(A): Duplicate content can be word-for-word or it can be very similar in wording and structure. #ContentWritingChat — Katria Petroff (@KatPetroff99) August 9, 2016 Katria knows duplicate content doesn’t have to be word-for-word. If it’s very similar in wording or structure, Google may still pick it up as being duplicated. Q2: How important is it for you to make sure you’re publishing only original content? Check out what some participants said about the importance of publishing original content: A2 It’s a no-no to copy content and post as yours – even if unintended. Always search & make sure you’re 100% original #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 As Josh said, it’s important to make sure you’re always being 100% original. Copying content from someone else isn’t cool! It’s worth it to search and make sure you aren’t stealing from someone else. A2a Huge. You’ll lose rankings & respect if you’re caught duplicating. Even if it’s accidental. #ContentWritingChat pic.twitter.com/ivmz30NZ2h — Copyfind™ (@copyfind) August 9, 2016 A2b “Scraping” content, ie copying from someone else’s site, is heavily penalized by Google & is copyright infringement. #ContentWritingChat — Copyfind™ (@copyfind) August 9, 2016 Even if it’s accidental, you face consequences for duplicating someone else’s content. You risk being penalized by Google and could even face copyright infringement for serious offences. Those are two things you don’t want to deal with. A2: I think original content is extremely important if you are trying to establish and build your reputation #ContentWritingChat — Jane Clauss (@JaneClauss) August 9, 2016 Jane believes original content is important if you’re trying to establish and build your reputation online. This is key! A2: It’s key that you’re providing your audience with quality, unique content. It establishes trust with your audience. #contentwritingchat — Netvantage Marketing (@netvantage) August 9, 2016 Providing your audience with original content is a great way to establish trust. A2: Not just important but crucial, dare I say VITAL! #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 9, 2016 We like the way Zachary thinks! Creating original content is VITAL! Vital! Original content speaks to your voice/authenticity/knowledge and authority on the topic. #ContentWritingChat https://t.co/bVRylb36xO — Stephanie BwaBwa (@storycreative_) August 9, 2016 It looks like Stephanie agrees about original content being vital. She said it speaks to your voice, authenticity, knowledge, and authority on a topic. A2. Utmost importance! Not only are you protecting your brand, but you’re also growing credibility. #ContentWritingChat @ExpWriters — Rachel Jolley (@iamracheljolley) August 9, 2016 We agree, Rachel! A2. Your content is your identity. Do you want someone else’s? #contentwritingchat https://t.co/uBuk5kryi9 — Rohan Ayyar (@searchrook) August 9, 2016 This is a great way to look at it! It’s even more of a reason to focus on producing original content online. A2: There’s nothing wrong with publishing unoriginal content topics, but you have to make them unique in your own way! #contentwritingchat — MioDatos (@MioDatos) August 9, 2016 Even if you aren’t writing about the most original topic idea, you still want to find a way to put your unique spin on it. Q3: Does syndication ever cross the line of duplication? There are a lot of sources online that syndicate content. Does it ever cross the line or become too much? Here’s what we found out in the chat: A3 News is good syndication. Example: PRWeb releases. Syndicated blog feeds: be careful. 100% originality should be #1. #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 As Josh said, news is good when it comes to syndication. News articles are often syndicated and picked up by multiple websites. However, he recommends being careful with syndicated blog feeds. A3 If it’s news, syndication is fine. If it’s not news, be careful not to overdo. Originality is best on your key sites. #ContentWritingChat — Copyfind™ (@copyfind) August 9, 2016 Julia agrees! You have to be careful if you’re not dealing with news stories. A3: Credit the source and add an introduction to avoid completely copying/duplicating! #ContentWritingChat — Hannah Chapple (@HannahChapple) August 9, 2016 Hannah’s advice is to make sure you always credit the source. … Read more

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

December 31, 2020August 4, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Check out the recap and learn everything you need to know about leveraging your social presence and how to find clients with Twitter! #ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant Join us for #ContentWritingChat on Tuesday, August 2nd at 10 AM CDT with @dmboutin of @TheSocialQuant! pic.twitter.com/sNSFOokzaM — Express Writers (@ExpWriters) July 26, 2016 Our guest host this week was David Boutin. David is a digital marketer, writer, and marketer over at Social Quant. Q1: What are ways to build potential customer/audience following and trust on Twitter? If your business doesn’t know how to find clients on Twitter, you’re really missing out! These tips from Tuesday’s chat will have you building trust and attract all the right people to your account: A1) It’s all about providing value. With every Tweet you make, ask yourself: “Will my audience care about this?” #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it’s all about providing value. If you want to build trust with your audience and show your expertise, you need to share valuable content with them. Before you post that next tweet, ask yourself if your audience will actually care about what you’re sharing. A1: Curate content instead of going with 100% self-promotion. Respond with thanks when your content is shared. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 A1: Be human with how you use the platform – Twitter chats are a great way to show your human side with value. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 Annaliese knows that you can’t promote yourself all the time. Instead of constantly pitching your own content, products, and services, you need to curate great content as well. Pull valuable articles from other sources and share them with your audience. And when someone shares your work, make sure you say thanks! She also said to be human with how you use the platform. We agree that Twitter chats are a great way to show your human side by engaging in conversations and adding value. A1: Talk to people, jump into conversations, offer to help & be consistent. It takes time to build relationships/trust #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 It’s all about engaging with your audience! Brandie said to talk to people on social media. By jumping into conversations and offering your help, it can establish trust. A1: Be sure to engage with your followers through social listening, curating content for variety, and memes for fun! #ContentWritingChat — CoSchedule (@CoSchedule) August 2, 2016 Halle from CoSchedule agrees that engaging is a must! You can do some social listening to get to know your audience better and curate amazing content your followers will love. And you can add in some memes or GIFs for a little fun! A1. Interact with like-minded ppl in your niche, share their content & look for opportunities to work together. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 2, 2016 Kristen’s advice was to interact with like-minded people in your niche. You can share their content or potentially collaborate. Collaborations are a powerful way to not only grow your audience, but also establish trust with your audience. A1: Join Twitter chats that have a huge following such as this one. Follow up with people you connect with afterwards. #ContentWritingChat — AK Kerani (@AKKerani) August 2, 2016 Great advice about Twitter chats! Make connections during chats and then follow-up afterwards to nurture the relationship. A1: Share your BEST content, follow like-minded people, start conversations, join Twitter chats often. Build up! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Our CEO, Julia, shared some great tips! She said to share your best content, follow like-minded people, start conversations, and join Twitter chats. @ExpWriters A1) Same ways you’d build trust IRL – be respectful, empathetic, positive and mindful of your reputation. #ContentWritingChat — Diana Adams (@adamsconsulting) August 2, 2016 Very trust, Diana! The same ways you would establish trust in real life apply to the online world. a1: trust is built over time. keep things relevant and true to your brand and your target audience will come. #ContentWritingChat — Jobs2Careers (@Jobs2Careers) August 2, 2016 Remember that it takes time to build trust. It won’t happen overnight, so you need to be consistent about growing your social media presence and providing value to your audience. Q2: Has Twitter played a role in helping your land customers for your business? So, has it? Take a look at what some of Tuesday’s chat participants had to say: A2) Yes! Twitter is great for content marketing b/c ppl want it there – sharing content on FB and IG feels intrusive IMO #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 David feels Twitter is the best place for content marketing, so make sure you’re taking advantage of the platform. A2: Absolutely!! Twitter has started many conversations and friendships that led to clients and many opportunities! #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 Brandie has had a great experience with using Twitter. The conversations she’s had on the platform have led to friendships, clients, and other opportunities. A2: Yes! I have received book readers from using Twitter. #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 2, 2016 Zachary has seen results, too. Twitter has helped him gain new book readers. Awesome! A2b rule of thumb: DON’T OVERSELL. Our main goal on @ExpWriters social is giving value. Leads naturally come from that #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Julia’s advice is to make sure you aren’t overselling. Focus on providing value as a way to land those clients and customers for your business. Q3: What are tips for converting followers into customers? Once you have followers on Twitter, you need to convert then into customers of your business. These tips will help: A3) Again, always provide value. Use Twitter to establish yourself as an expert people want to do business with! #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it … Read more

How to Use Snapchat: A Guide for Businesses on Snapchat

December 31, 2020August 2, 2016 by Rachel Moffett

With Snapchat continuing to grow in popularity, it should come as no surprise that many brands are joining and creating “stories” of their own. However, the social media app has left many people confused about how to use it and the ways it could benefit their businesses. A Guide to Snapchat For Businesses & Marketers To help you out, we’ve put together a comprehensive guide on how to use Snapchat, five key points on how to make the platform work for you, plus some amazing Snapchatters you need to follow! How to Use Snapchat: Adding Filters & Stickers Once you’ve taken a photo or video for your Snapchat story, you have a choice to post it as is or you can do a little editing first. To add a filter to your content, all you have to do is swipe left or right to see the available filters. Snapchat offers a timestamps, temperature, speed, and color filters for both photos and videos. You can even speed up videos, slow them down, or have them play in reverse. You can really get creative here! One thing that many people don’t realize with these filter is that some of them have other options that aren’t readily seen. For example, if you tap on the timestamp filter, it actually changes to the date. (There are currently two versions of the date you can use.) You can also toggle the temperature between Fahrenheit and Celsius and switch between miles per hour and kilometers per hour for the speed. Previously, Snapchat only provided users with standard emojis for adding to their photos and videos. Now, theres a wide selection of stickers for you to choose from. All you have to do is tap the sticker icon (the square icon in the top right-hand corner) and move through each category of stickers to find the one that’s just right for your snap. You can even design your own Bitmoji through the Bimoji app and link it for use in Snapchat. One way you can really get creative with stickers is to create a full-color background for your snaps. How do you do this? All you have to do is choose a sticker with the color you’d like, place it on your snap, and expand it until it covers the entire screen. How to Use Snapchat: Face Filters 101 The great thing about Snapchat is that it’s one social media platform where you can really have fun with your content. You can draw on your photos and videos, add stickers, and even apply face filters to yourself and others. If you’ve been wondering how to try this out for yourself, the good news is that it’s actually pretty simple. To apply a face filter on Snapchat, all you need to do is long-press on your face (or the face of the person you want to apply the filter to), then a selection of available filters will pop-up on the lower half of the screen. Swipe through them and choose the one you like the best. Once you’ve picked your filter of choice, you can take a photo or video with it applied to your face. These filters update on a regular basis, so you’ll want to check them often. (You don’t want to miss out on the coolest new filter, do you?) Occasionally, you’ll even see sponsored face filters (also known as Sponsored Lenses) from companies. If you’re a business owner, this is something you may want to take advantage of. You can even create standard filters for users to add to their snaps. Standard filters can be made available only to people within a certain geographical location so you can be sure to target the right customers. Snapchat Memories One of the newer features on Snapchat allows you to post straight from your camera roll or share previous snaps. If you think you may want to share a snap again one day, you can save it before submitting it to your story or save it after it’s been posted. All you have to do is tap the icon as shown in the screenshot. The photo or video you just took will automatically be saved for you to use again and again. Five Key Ways to Make Snapchat Work for You If you’re ready to start using Snapchat as part of your online strategy, these tips will help you out: 1. Tell a great story As with any social media platform, you should make sure you’re sharing valuable content your audience would be interested in. What would they like to see from you? How can you solve a problem they’re facing, through your Snapchat story? You should also make sure everything is cohesive when played in full. Your story should make sense to your viewers. 2. Give them a behind-the-scenes look Allow your followers to get a look into what a day in your life is like. You can show them your work process and allow viewers to meet the members of your team. People want to get to know you and the others behind your business. You can even get your audience excited about an upcoming product with a little Snapchat teaser 3. Team up with influencers If you want to expand your reach on Snapchat, consider teaming up with influencers in your niche. You can have someone take over your Snapchat for a day as a way to attract new followers and provide great content for your story 4. Provide incentives for followers You can choose to host giveaways through Snapchat, offer exclusive discounts, and more. Get your audience involved by having them screenshot your snaps or ask them to send you a snap in response. 5. Don’t worry about being perfect Snapchat is meant to be a fun, genuine platform. Your snaps don’t have to be polished and picture-perfect. Instead, you should enjoy yourself and be real with your audience. 10 Snapchat Accounts to Follow 1. Gary Vaynerchuk: If you aren’t familiar with Gary … Read more

#ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer

December 31, 2020July 29, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Get caught up on our recap and learn how you can get noticed on social media! #ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer Join us for #ContentWritingChat on Tuesday, July 26th at 10 AM CDT with @MarySchaefer! pic.twitter.com/F79w7wq9IO — Express Writers (@ExpWriters) July 19, 2016 This week, our guest host was Mary Schaefer. Mary is a speaker, coach, and is a TEDx speaker. Q1: What are some ways you’ve gained attention on social media that returned results? Have you ever gotten noticed by a big company or an influencer on social media? Some of the participants in Tuesday’s chat have! Check it out: A1a: The most valuable response I got was a free ticket to a conference this year. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 A1a: I tagged them in an update w/link to a post I wrote about the conference topic. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary was lucky enough to snag a free ticket to a conference she wanted to attend. (Pretty cool, right?) All she did to get attention was tag the conference on social media when she shared a link to her blog post about it. They got in touch and offered her a free ticket. It’s super simple, but highly effective. Tagging brands or influencers is a great way to get noticed. A1 Free event tickets from my guest blogs. I’ve reached out to online writers on Instagram and sold my book to them. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Our CEO, Julia, said she received free event tickets as a result of guest blogs she’s written. She’s also been proactive about reaching out to writers via Instagram as a way to promote her book. A1: Tagging brands when sharing on social media has gotten me some free swag. Can’t argue with that! #ContentWritingChat — Rachel (@redheadrachel) July 26, 2016 Even I’ve had some great results with getting noticed on social media. Tagging brands has gotten me free swag in the past, which is always nice. .@writingchat A1 getting into a convo, adding honest thoughts, sharing expertise about a topic when it mattered #contentwritingchat — Amanda Vera (@amnda_vera) July 26, 2016 Amanda said starting conversations and sharing honest thoughts is a great way to get noticed. You can’t be afraid to put yourself out there. Start talking to new people. @ExpWriters A1: Having conversations. Whether it’s through your blog or on twitter, everyone enjoys feeling acknowledged #ContentWritingChat — Jacob Rouser (@J_Rouser) July 26, 2016 Even Jacob agrees that starting conversations can be very effective. A1: Writing stuff that really resonated w/the audience, tagging influencers, writing for clients #ContentWritingChat https://t.co/94fVPgbJhn — ThinkSEM (@ThinkSEM) July 26, 2016 Sarah said she’s seen results by writing content that resonated with the audience and also by tagging influencers. Great tips! @ExpWriters A1: Not to sound cliche, but through Twitter chats! They have led to engagement & great relationships 🙂 #contentwritingchat — MioDatos (@MioDatos) July 26, 2016 Twitter chats are certainly a great way to get noticed. All you have to do is jump in and start making connections with other participants. Q2: What are some key tips/ways you can stand out from the rest in your social media profiles? Do you want to make sure your social media profiles stand out from the crowd? Take a look at these tips: A2: In my social bios I try to include both business and some personal info about me to make me a “real” person. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary likes to use her social media bios as a way to mention both of her businesses. She also makes sure to include some personal information about herself as a way to make her a “real” person. This is a great way to form a connection with your audience. Those personal tidbits are something they might really resonate with. A2. Know that you’re talking to actual people and make your bio/ posts more conversational. Keep it real. #ContentWritingChat — Epictions (@epictions) July 26, 2016 By keeping your bio and posts conversational, it’s sure to resonate with more people. A2) It’s cliche, but be yourself. You are unique, even if you (falsely) believe you “have nothing interesting to say.” #contentwritingchat — Kyle Murray (@TheKyleMurray) July 26, 2016 Kyle is absolutely right with his advice. One of the best ways you can stand out is to just be yourself. You need to be genuine and people will resonate with that. If you aren’t true to yourself, people will see right through you. A2: Be human, show personality. Display who your team is behind the brand to showcase who you are. #ContentWritingChat — Elexicon (@Elexicon) July 26, 2016 Be human and show your personality through the content you create. If you have a team working alongside you, let your audience get to know them as well. When you give them a chance to see who the team is behind the brand, they’ll start to connect with you. A2 Be PERSONAL! Don’t just share about biz. Coffee fanatic? Word nerd? Tea lover? Mom/dad? Add what makes you relatable #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Julia agrees! Allow people to get to know you outside of your business. That’s what helps you form that bond with your audience because they can relate to you. A2. Have a distinct personality and point of view. And know what *types* of content you want to share on each platform. #contentwritingchat — pamelahughes (@pamelahughes) July 26, 2016 Pamela knows you need to have a distinct personality and point of view. It’s sure to attract all the right people to you. A2. Be an authority on the content you share on social. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) July 26, 2016 Kristen said to be an authority on the content you’re sharing. A2: I think having high res photos or quick videos really make … Read more

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

December 31, 2020July 22, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more! #ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar Join us for #ContentWritingChat on Tuesday, July 19th at 10 AM CDT with guest host, @MadalynSklar! pic.twitter.com/8sF9FYdWMF — Express Writers (@ExpWriters) July 12, 2016 Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast. Q1: What are the best practices for building a following on Twitter? Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind: A1: Best practices for building a Twitter following: listen, engage, share great content, be consistent, be real. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A1: Being real and transparent is everything on social media and especially on Twitter. You can’t fake it over here. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you. A1: Think of Twitter as a cocktail party. Talk to people. Connect with them. That’s the mindset to building a following. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it! A1: We would say engagement! Twitter is a great tool to build relationships and converse with your audience & users. #contentwritingchat — MioDatos (@MioDatos) July 19, 2016 A1: Engage, engage & engage! Also share valuable information that your followers want to interact with. #contentwritingchat — Netvantage Marketing (@netvantage) July 19, 2016 Engagement is definitely key if you want to grow your following on Twitter or any social media platform. A1: Follow people, talk to them, participate in chats that appeal to you. Communicate a worthwhile message! #contentwritingchat — Chris Christensen (@christensen143) July 19, 2016 Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation. A1: Know your audience. Share/write content they want. BUT, more importantly, LISTEN to them. #ContentWritingChat https://t.co/rFXe5RzgEb — ThinkSEM (@ThinkSEM) July 19, 2016 Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online? #ContentWritingChat A1: Post useful, interesting content consistently (at least 5x per day) & use 1-2 industry-specific hashtags per tweet. — New Jupiter Media (@NewJupiterMedia) July 19, 2016 Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach. A1 Joining #ContentWritingChat and other Twitter chats has been a great way for me to find like-minded followers! — Bill Skowronski (@BillSkowronski) July 19, 2016 A1 If you provide value or solutions to problems, you will build a Twitter following organically. No short cuts! #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 19, 2016 Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you. Q2: What makes Twitter chats a must for anyone on Twitter? If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets: A2: Twitter chats are an amazing way to connect with like-minded people and build your tribe. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A2: Twitter chats allow you to get educated on a variety of topics and subjects. It’s better than Google! #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge. A2: What DOESN’T make them a must?! Perfect place to network, meet new friends, get insight, etc #ContentWritingChat https://t.co/lwGc4NPOSI — ThinkSEM (@ThinkSEM) July 19, 2016 As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others. A2. Connection. Collaboration. Expertise. I love learning from others and creating great online communities w/ chats! #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 19, 2016 Connection, collaboration, and expertise. Great answer from Brittany! A2) They’re fun! Lot’s of like-minded (and not so) participants. You learn and share what you know #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) July 19, 2016 Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have. A2: chats are HUGE for genuine relationship building..it brings together like-minded individuals #ContentWritingChat — Brett Pucino (@BPucino) July 19, 2016 Brett said chats are a must for genuine relationship building. A2. A great place to find others to follow, helps show your knowledge on a topic and can help you learn a things too. #contentwritingchat — BrandBlox (@BrandBloxNet) July 19, 2016 … Read more