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#ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee

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#ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee

Hey, friends! Did you miss #ContentWritingChat this week? Have no fear! You can get caught up with our recap and learn all about public relations from our chat participants. #ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee Join us for #ContentWritingChat on Tuesday, July 12th at 10 AM CDT with guest host @ShannonRenee of @McKPR! pic.twitter.com/PEh9HCqbyI — Express Writers (@ExpWriters) July 5, 2016 This week, our guest host was Shannon Mouton Gray. Shannon is the Managing Director of McKinney & Associates, a public relations firm. Q1: Many argue that PR isn’t as worthwhile as it once was in today’s online age. Thoughts? There’s been a pretty hot debate lately about whether or not PR is still important in this online age. What did people from Tuesday’s chat have to say? Find out: A1 PR is as important today–if not more so–than it’s ever been. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 Shannon believes PR is just as important today as it was years ago. In fact, she thinks it may be even more important now. A1: I agree, the lines are getting really blurry but PR is still a necessity, some things need to be #OldShool #ContentWritingChat — Brandie McCallum (@lttlewys) July 12, 2016 Brandie agreed that PR is still a necessity for brands. Even though times have changed, it’s still important. A1 I think that everything evolves, changes to be up-to-date and relevant. #PR is the same = communications =connections #ContentWritingChat — Zala Bricelj (@ZalkaB) July 12, 2016 Zala knows PR has changed over the years, but she still sees it as being relevant. Q2: What would you say to those who no longer value PR to convince them otherwise? If someone told you they didn’t value PR anymore, but you did, what would you say to them? Here’s what we heard from our chat participants: A2 View last answer to A1 LOL…nearly all SM is PR & it has to be monitored b/c it can’t be controlled. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 A2 An undervalued/utilized part of PR is the MONITORING. What are folks saying about you, your brand & your clients? #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 As Shannon said, social media is a form of public relations and it has to be monitored. You want to know what others are saying about your brand. A2: Your positive brand message/story, consistently told publicly, is good for business. It also happens to be good PR. #contentwritingchat — Ray Sidney-Smith (@w3consulting) July 12, 2016 Ray knows that having a positive brand message and telling it consistently is good for business. A PR team can help you with that. A2 The hardest thing to change is a mind. Redefine your work in #ROI terms that help solve those people’s problems. #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 12, 2016 Bill knows it’s not easy to change someone’s mind, especially if they’re stuck in their ways. The best thing you can do is to show someone the ROI that PR can provide. A2: PR is essential if there’s ever a crises, especially on Social Media. PR keeps order and control. #ContentWritingChat — CoSchedule (@CoSchedule) July 12, 2016 A2. PR crisis management is an absolute necessity for any growing company. I think that’s where PR really saves the day! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) July 12, 2016 Having a PR team behind you is also helpful in a time of crisis. If something goes wrong with your brand, your PR team can step in and take control. A2 PR is necessary if you want to get news out about your business. It’s all around us. The channels have just changed #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 12, 2016 A2b Everyone has NEWS. The best way to get that out? A well written press release syndicated & distributed. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 12, 2016 Julia said you still need PR if you want to spread the news about your business. The channels in which you do it are just different. Here at Express Writers, we also know the power of a great press release. Show the naysayers exactly what a well-written press release can do for their brand. Q3: How has PR changed in recent years due to this internet-based age? As we’ve already discussed, PR has definitely changed over the years. What changes have occurred? Here’s what you need to know: A3 Monitoring PR has become more important. Yes, what your brand puts out matters, tho, what folks are saying is too. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 A3 The amount of content has grown exponentially, making it nearly impossible to keep up with what everyone is saying. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 Shannon feels monitoring PR has become even more important than it once was. You need to monitor not only what your brand puts out there, but also was other people are saying. A3: The rise of Social Media + blogging over the years have impacted the necessity for PR. More monitoring nowadays! #ContentWritingChat — CoSchedule (@CoSchedule) July 12, 2016 It seems Halle from CoSchedule agrees with Shannon! There’s even more of a need for monitoring nowadays. @ExpWriters A3 – Methods of reaching publications have changed, opps to go straight to the audience via social media. #ContentWritingChat — globalHMA (@globalHMA) July 12, 2016 Katie from globalHMA said the methods of reaching publications have changed these days. Now, we have the opportunity to go straight to the audience with the help of social media. .@ExpWriters A3 easier to monitor, greater chance to spread content more widely, more paths to PR contacts #ContentWritingChat — Amanda Vera (@amnda_vera) July 12, 2016 Amanda feels it’s become easier to monitor and you now have a greater opportunity to spread your content far and wide. A3 PR is now a lot more about strategic content creation+placement, building thought leadership. #ContentWritingChat https://t.co/NvdJXqiGtf — … Read more

#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

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#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

Did you miss #ContentWritingChat this week? There’s no need to worry! You can get caught up right here with our recap and learn plenty of tips for great social media outreach. #ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social Join us for #ContentWritingChat on Tuesday, July 5th at 10 AM CDT with guest host @sprout_sarah of @SproutSocial! pic.twitter.com/hMPEfRqFsW — Express Writers (@ExpWriters) June 28, 2016 Our guest host this week was Sarah Nagel. Sarah is the Community Outreach Manager over at Sprout Social. She also manages their Twitter chat, #SproutChat, every Wednesday on Twitter. Q1: If you’re starting out on social, what are some best practices for building a following? Whether you’re just starting out on social media or are working on building your presence on a new platform, check out these great tips for building your initial social media outreach: A1- Be both interesting, interested & provide value. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- You can do this by starting conversations, sharing smart content, joining Twitter chats, following ppl. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- Don’t expect to gain followers at a rapid pace initially. Be patient & let it happen organically. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said you should be interesting, interested, and provide value for your audience. Her advice was to start conversations with people, share smart content, and join Twitter chats. She also reminds us that building a following won’t happen overnight. It takes times and you have to be patient. A1: Provide useful, great content/insights. Become part of the conversation. Reach out, be nice! #ContentWritingChat https://t.co/aeo05CUHuF — ThinkSEM (@ThinkSEM) July 5, 2016 Sarah from ThinkSEM said to provide useful, great content for your audience. It all goes back to content. If you’re not sharing the types of posts your target audience wants to read, they’ll have no reason to stick around. Don’t forget to also engage in conversation. Be social! A1) Post and be consistent about it, especially on Facebook. Research your demo and post material that speaks to them. #ContentWritingChat — Kyle Murray (@TheKyleMurray) July 5, 2016 Kyle said to be consistent when it comes to posting. Create a schedule and stay active when it comes to scheduling and sharing content. Kyle also said you should research your target audience so you can provide posts they’re interested in. A1: Engage your audience so they know you’re there, and be genuine! #ContentWritingChat — Brittany Welsh (@BrittnyWelsh) July 5, 2016 Brittany said to engage with your audience! Let them know you’re present and that you’re actually listening. You should always be genuine as well. If you’re not, they’ll see right through you. A1a) Look for the social channel you can best own. You probably don’t need to be everywhere. #ContentWritingChat pic.twitter.com/sqliOwiVp5 — Jeff Reno(e) (@Renoe) July 5, 2016 Jenn said to look for the social media channel you can best own. The truth is, you don’t need to be everywhere when it comes to social media. You just need to be where your audience is. Figure out where they’re spending their time and which platforms you truly shine on. Those are the ones you should be using. A1 Know where your audience lives. Don’t build on all platforms…find your best ones. Use key terms your audience uses. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 5, 2016 Our CEO, Julia, agrees with Jenn. She said you don’t need to build on all platforms. A1 Get to know your audience. What chats do they attend? What FB or LI groups do they frequent? Go there. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Erika recommends figuring out where your audience is spending their time. Are they joining any Twitter chats, using Facebook groups, or using LinkedIn groups? If so, that’s where you need to be. A1) When starting out on #SocialMedia be genuine and engage with others. Build relationships not just followers! #contentwritingchat — Jim Carter (@MSLJim) July 5, 2016 Great answer, Jim! Be genuine and engage with others. Focus on building a relationship with people, not just gaining followers. A1: Have a plan. Social media activities without a plan =Titanic in the social media ocean 🙂 #contentwritingchat — Omi Sido (@OmiSido) July 5, 2016 Make sure you have a plan in place. Your plan should include which platforms you’ll use, what kind of content you’ll share, and how you can expand your reach. A1: Create a strategized content calendar. Remember your goals and publish quality content related to it! #ContentWritingChat — GLA Communications (@GLA_PR) July 5, 2016 Having a content calendar is a great way to stay organized when it comes to posting content on social media. A1: It’s good practice to get to know your target audience; learn about your community and what they want/need. #contentwritingchat — Ray Sidney-Smith (@w3consulting) July 5, 2016 Ray said to learn about your community so you can figure out what they want and need. Once you figure that out, you’ll be able to share the content that will draw them in. Q2: What are ways to consistently grow your social media following? Once you’ve gotten started on social media, you obviously have to work to keep the followers coming in. To help you out, here are a few tips from Tuesday’s chat: A2- Provide unique content that means something to your audience. Be so good they can’t ignore you. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said to provide unique content that means something to your audience. She said to be so good they can’t ignore you. When you share the content your audience finds valuable, they’ll want to stick around. A2 Seek out relevant conversations with your ideal audience! Engage, engage, engage! #contentwritingchat — Hannah Chapple (@HannahChapple) July 5, 2016 @writingchat A2 To build your social media community don’t forget to BE social! Engage w/others. Don’t just broadcast. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Hannah and Erika know engagement is important … Read more

#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

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#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

Did you miss #ContentWritingChat this Tuesday? Dive into the recap below and learn some of the best social media tactics to implement for yourself! #ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence Join us for #ContentWritingChat on Tuesday, June 28th at 10 AM CDT with guest host @ErikJFisher from @SMExaminer! pic.twitter.com/TZAydjJLlW — Express Writers (@ExpWriters) June 21, 2016 This week, Erik Fisher joined us as our guest host. Erik is the Social Media Manager over at Social Media Examiner, as well as a podcaster. We were excited to have him join us and share his expertise! Q1: How do you find out which social media platforms are best for you to build a presence on? With so many social media platforms available to us today (and even more being created), it can be tough deciding which ones to use. The truth is, you don’t have to be everywhere online. You just need to be where your audience is! Check out some of the social media tactics for best platform presence shared during the chat: A1: Find the Venn Diagram of what platform you enjoy using and which platforms are optimal for your goals. https://t.co/NMmcR1Fgwc — Erik Fisher (@ErikJFisher) June 28, 2016 Erik said to consider which platforms you actually enjoy using and which platforms are optimal for your goals. The platforms that fit both of those categories are great ones to get started on. A1c: Also, where are you most comfortable engaging? Sometimes that’s the best place to start. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) June 28, 2016 Ray had similar advice to Erik. He also said to consider which platforms you are most comfortable using. For some of us, we naturally shine at one platform over another. For example, not everyone is comfortable doing a live streaming broadcast via Periscope or Facebook Live. Ray’s advice is to determine which ones work best for you. A1: Do your research on each platform. What does your audience use most to interact and engage? #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 A1: Also, a good place to start is @BuzzSumo. Analyze where people are sharing similar content and go from there. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Choosing the right platforms for your brand will take a little research. You need to figure out which platforms your audience is most active on. That’s where you want to be. You can even use a tool like BuzzSumo to help you determine where people are most frequently sharing content. Take a look at some sites that are in your niche and see where their content is shared most often. A1. what are your goals, what type of business are you, what is the demographic for your ideal customer. 1/2 #contentwritingchat — BrandBlox (@BrandBloxNet) June 28, 2016 A few things you may want to consider: the goals of your business, the type of business you’re running, and the demographic for your ideal customer. All of these things will help you select the right social media platforms to build a presence on. A1: Experiment with each platform and see which one receives the most engagement. It’s all about trial and error. #ContentWritingChat — Elexicon (@Elexicon) June 28, 2016 A1) Research demographics, also doesn’t hurt to give a platform a trial run to see if you gain any traction. #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 28, 2016 One of the best things you can do is to experiment with each platform. Give them a go for a bit and measure your results. Which ones work the best for you? Invest your time in those platforms. A1: Majority of them are free, so try them out and see which ones get the most traffic. #ContentWritingChat — Katria Petroff (@KatPetroff99) June 28, 2016 Our Content Manager, Katria, recommends giving a platform a try to see if it works for you. Since they’re free, it never hurts to test them out and see how it goes. A1. Knowing your audience is the most crucial part! Different communities play [and buy] on different platforms. #ContentWritingChat — Co-op Social (@co_opsocial) June 28, 2016 It all goes back to your audience. Where are they spending their time? Where are they engaging? You have to be where they are in order to reach them effectively. A1 identify your TA. Search, look, listen, check where they hang out or what are their habits. Be there, join the convo #ContentWritingChat — Zala Bricelj (@ZalkaB) June 28, 2016 Once you’ve figured out which platforms to use, you need to be active. Join the conversation with your audience! Great advice, Zala. Q2: Share tips for creating great content on every one of your social media profiles. If you want to build a presence on social media, you need to share great content. How can you make sure you’re sharing the best content every time? Here are a few tips: A2: Learn what makes each platform’s posting unique, and master crafting micro content for that platform itself. https://t.co/bNXpRYCgtv — Erik Fisher (@ErikJFisher) June 28, 2016 Erik knows that each social media platform is unique. You have to learn how to create the right kind of content for each platform. What works well on Twitter might not be great on Facebook or other platforms. You need to keep that in mind and adapt your content to the platform you’re sharing it on. .@writingchat A2 consistency in story, relevant info, written for the channel, no duplicate content, use visuals #ContentWritingChat — Amanda Vera (@amnda_vera) June 28, 2016 Amanda said you have to be consistent with your story across all platforms. Make sure the content you’re sharing is tailored to the platform you’re using and is relevant to your audience. An eye-catching visual always helps, too! A2: Customize your content for each platform! @Canva is a great tool for creating visuals for a number of platforms. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Canva is a fantastic tool for creating great social … Read more

#ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines

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#ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines

Did you miss #ContentWritingChat this week? There’s no need to worry, my friend. We have you covered with a recap of our latest chat (and it’s a good one). Go ahead and dive into our recap and brush up on your SEO skills with this week’s tips! #ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines Join us for #ContentWritingChat on Tuesday, June 21st at 10 AM CDT with guest host @sherrybonelli! pic.twitter.com/Nb3R9N83nn — Express Writers (@ExpWriters) June 14, 2016 For this week’s chat, our guest host was Sherry Bonelli. Sherry is an expert digital marketer (hailing back from 1998), the founder of Early Bird Digital Marketing, and has been featured on the TODAY Show, CNN, ABC. She joined us to share her tips on optimizing your written online content for search engines. Q1: What are the basics copywriters should know about SEO? You don’t have to be an SEO expert to optimize your online content. If you’re a natural writer, knowing the basics will just refine your existing skills to help you create fantastic content that Google will love. Check out these tips from the chat: A1: Everyone can learn enough SEO basics to make a difference! Don’t overthink it. #ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 A1: Title & Description get people’s attention in SERPs. Use keywords. #ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 Don’t forget that everyone can learn the basics of SEO and even small optimizations can make a difference. As Sherry said, the title of your content and its description will get the attention of potential readers. Make sure you’re using the right keywords to rank higher and attract your ideal reader. A1. Even a basic understanding of the language people use to talk about your industry will help your writing. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) June 21, 2016 Great advice from Kristen! Understand the language people use within your industry. You need to get inside their heads to choose the keywords they’ll be searching for. A1. Write for the audience- talk like you’re talking to a real person. Keywords matter but are second to utility. #ContentWritingChat — Epictions (@epictions) June 21, 2016 Write with your audience in mind. You want to write for humans, not for robots. Keywords come second. A1: How to do keyword research; it’s vital to reaching your audience. Also, how to use keywords naturally. #contentwritingchat — Netvantage Marketing (@netvantage) June 21, 2016 Make sure you know how to do keyword research. To find the ideal keywords for your content, you’ll need to know how to research them effectively and which tools you should use. A1. Copywriters should know why SEO matters, what keywords are and how to use them effectively. #contentwritingchat — Brittany Brander (@BrittanyBrander) June 21, 2016 Brittany said to make sure you know why SEO matters. Of course, don’t forget about those all-important keywords either. A1 Basic #SEO Title, tags, meta description, H1,H2, keywords, search volume, long list #ContentWritingChat https://t.co/UVjVw39uAi — Varun Kumar (@varunkr842) June 21, 2016 Varun suggested that you learn about title, tags, meta description, and headers. You should also understand how to choose the correct keywords. A1a Know how to write good meta titles & descriptions. “Free PPC.” Huge for SEO benefits and ROI from content rankings #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 21, 2016 Our CEO, Julia, said to make sure you know how to write good meta titles and descriptions. Those are key for ranking your content! A1. Focus on using the right keywords in titles/headlines and tag images with appropriate keywords as well. #ContentWritingChat — Cheryl Joy (@CherylJoy2) June 21, 2016 Cheryl said to focus on using the right keywords for your content and in your titles and headings. Don’t forget to tag your images with the appropriate keywords as well. This is a step that’s easy to overlook! A1: I use the @yoast SEO plugin to help keep me on the right track with SEO. #ContentWritingChat — Zachary Fenell (@zacharyfenell) June 21, 2016 Zachary relies on the Yoast SEO plugin for WordPress to keep him on track when it comes to optimization. We’re right there with you! A1: First & foremost, it has to be natural. I’ve encountered keyword-stuffed copy too often — burns the eyes, it does. #contentwritingchat — Ryan Eisenacher (@ImAGirl_YouKnow) June 21, 2016 Ryan knows keyword stuffing isn’t cool. Make sure the copy you write sounds natural, otherwise it can be a turn-off for your reader. A1) Keep your content natural. Don’t force your #SEO because the search engines will see through it. Optimise not force. #contentwritingchat — Jim Carter (@MSLJim) June 21, 2016 Jim said to keep your content natural. Don’t force your SEO. Q2: Should you optimize every piece of content you create? Is it worthwhile to optimize every piece of content you publish online? Here’s what some of our chat participants had to say: A2: Yes. Every piece of content you write should be optimized. Even if it’s print material…#ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 Sherry believes in optimizing all of the content you create, even print material. A2: No. Depends on what the content is for. If PPC landing page, definitely zero need to do SEO #ContentWritingChat https://t.co/HpEMsOeCZ2 — ThinkSEM (@ThinkSEM) June 21, 2016 Sarah from ThinkSEM said you don’t need to optimize all of your content. Ultimately, it depends what the content is for. Certain pages on your site don’t necessarily need to rank. A2) Only optimize what is relevant. Such as our “about” or “contact us” page may not be relevant. #contentwritingchat — Scott Johnson (@iScottJohnson) June 21, 2016 Scott said pages such as your About page and your Contact page don’t need to be optimized. Make sure you’re optimizing what’s relevant. @writingchat a2 When we write, we want it to reach everyone, and optimizing it will ensure wider reach #contentwritingchat — Atulmaharaj (@Atulmaharaj) June 21, 2016 For the content you want to reach a wide audience, make sure you’re taking the time … Read more

#ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries & Make it Fun

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#ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries & Make it Fun

Did you miss this week’s #ContentWritingChat? If so, you missed an amazing discussion! There’s no need to worry though. We have a full recap so you can catch up and learn all about how to write for difficult industries. Do you need proof that Tuesday’s chat was amazing? Take a look at this! We trended at #11! Guys… seeing what I’m seeing?!? We’re in #11 spot for trending! #itwasgonnahappen #ContentWritingChat #partytime pic.twitter.com/zoX6Lpo7UZ — Julia McCoy (@JuliaEMcCoy) June 14, 2016 #ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries and Make it Fun Join us for #ContentWritingChat Tuesday, June 14th at 10 AM CDT with guest host @itskgarvin! pic.twitter.com/LehTo665jP — Express Writers (@ExpWriters) June 7, 2016 This week, our guest host was Kathleen Garvin. This was Kathleen’s second time guest hosting our chat and we always love having her share her expertise. As an editor for The Penny Hoarder, she has loads of great advice to share on writing. Q1: What are some of the craziest/most difficult industries you’ve written for? To start off the chat, we wanted to see what kind of writing experience our chat participants have had. While some of them haven’t written for any crazy industries, quite a few had. Let’s just say their answers didn’t disappoint! A1: Craziest? An EXTREMELY niche healthcare product. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A1: Most difficult? Personal finance. Mostly b/c I assumed it would be, you guessed it, BORING. #ContentWritingChat https://t.co/uX9mtOUrHl — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen has had to write for an extremely niche healthcare product before, which she found to be pretty crazy. She also said that personal finance was the most difficult for her because she found it boring. A1: The hardest web copy I ever wrote was for a rock hauling company. (Was writing small biz websites for @hibuUS). #ContentWritingChat — Tara M. Clapper (@irishtara) June 14, 2016 Tara had to write for a rock hauling company. That sounds pretty weird, right? A1: Weirdest: Anal itching cream called fire in the hole. Wonder if its still around. #contentwritingchat — Danielle Antosz (@dantosz) June 14, 2016 It’s safe to say that Danielle may have had the craziest answer of all. A1: We happen to be well versed in different grades of steel #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 Different grades of steel? That sounds interesting. A1. a Craziest: Trash bags. (Is that an industry?) Strangling my muse for ideas after the 10th article. (Back in 2011) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 14, 2016 Our very own CEO, Julia, had to write about trash bags. Does it get more fascinating than that? A1: My first paid writing gig was writing product descriptions for batteries. Yeah, that was challenging. #ContentWritingChat — Zachary Fenell (@zacharyfenell) June 14, 2016 Zachary had to write product descriptions for batteries! Q2: How can you still maintain readability and creativity when writing for difficult industries? When writing for a difficult industry you still want to make sure your writing is easy to read and creative. Check out these tips from the chat: A2: Remember the basics first: Good grammar, spelling + information. Anything less can kill your credibility. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 No matter what, you always need to keep the basics in mind. Kathleen said to ensure you have good grammar, correct spelling, and the right information. A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen and Alberto were on the same page with their responses. Remember that you’re writing for people. Write how people talk, not like a robot. Kathleen also suggests using images to break up the text in your article and interviewing people in the industry you’re writing for. A2: May be boring to you but useful and informative to the reader. Address their interests and questions. #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 @writingchat A2: Know thy reader! When you write to solve their problems, your writing becomes more interesting #ContentWritingChat — Jacob Rouser (@J_Rouser) June 14, 2016 Address the interests and questions of your reader. You want to make sure you’re adding value for them. @ExpWriters A2. Before writing, take a deep dive into particular industry and understand the business. #contentwritingchat — Hardik Oza (@Ozaemotion) June 14, 2016 Hardik said to make sure you get to know the industry and business you’re writing for. The more knowledge you have, the easier it’ll be to write. @writingchat A2 infuse a conversational aspect – don’t be overly technical, but still state the facts. #ContentWritingChat — Amanda Vera (@amnda_vera) June 14, 2016 Amanda said you shouldn’t be too technical in your writing. State the facts, but make sure it’s easy for the reader to understand. A2c) If you give you content personality, you’ll pull in readers for even some of the more dull topics. #ContentWritingChat — Jeff Reno(e) (@Renoe) June 14, 2016 Jenn said to give your content personality. That’s a sure way to pull readers in. A2: Try to understand what your target audience is interested in. And stop thinking you are writing about boring stuff #ContentWritingChat — Zlatka Larsen (@palkoviz) June 14, 2016 As Zlatka said, understand what your audience is interested in. Also, quit thinking you’re writing about boring content. It’s all in the mindset! A2: They say there are no boring topics… only boring content creators. 😉 #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 As Kathleen said, there are no boring topics… Only boring content creators. Q3: Industry content can require extra research. Tactics/methods for best research? If you’re writing for an industry that requires you to do some research, implement these tips from the chat: A3: Ask lots of questions + find out what other people are … Read more

#ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics

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#ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics

Did you miss #ContentWritingChat this week? There’s no need to worry! We have you covered with a recap of Tuesday’s chat, which was filled with great tips to help you come up with your next blog topic. Let’s dive into the tweets! #ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics Join us for #ContentWritingChat Tuesday, June 7th at 10 AM CDT with guest host @monikacjansen! pic.twitter.com/42ttM8vlxR — Express Writers (@ExpWriters) May 31, 2016 This week, Monika Jansen joined us as our guest host. Monika is the founder of Jansen Communications, as well as an experienced online copywriter. She shared key tips on creating “fresh” content for your blog. Q1: What are ways to come up with new topics for your blog? The truth is, sometimes it’s hard to come up with interesting topics to write about on your blog. Instead of stressing as you try to come up with ideas, check out these tips: A1: I always start with FAQs. What are your clients asking you about? #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 A1: Also – just ASK your clients/customers what they care about. They’ll tell you! #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 Monika suggested starting with your FAQ. Odds are, you’re getting a lot of questions from clients or readers of your blog. Address those questions in a blog post. It’s so simple, but it’s effective because you’re giving your audience exactly what they want. If you’re still stuck, just ask your audience what they’d like to see from you. They’re the best people to tell you what they’d like to read. A1) I like to cover topics relevant to a service/product that haven’t been covered yet or not in depth. #contentwritingchat — Kyle Murray (@TheKyleMurray) June 7, 2016 Kyle knows it’s important to keep your content relevant to your product or service. His tip is to choose topics that haven’t been covered yet or haven’t yet been covered in depth. Ask yourself what could use more coverage in your field and start writing. A1) Google Alerts and #Hashtag tracking on social media. I also solicit ideas from colleagues. #ContentWritingChat pic.twitter.com/38CfYLzv2s — Jeff Reno(e) (@Renoe) June 7, 2016 Jenn likes to use Google Alerts and also tracks hashtags to see what other people are talking about. This is a great way to alert you to trending topics or questions people in your field may have. Asking your colleagues for ideas is another great tip! A1 I always start w/ brainstorming sessions the @Affinio content team! Then look at what is resonating w/ our audience #ContentWritingChat — Hannah Chapple (@HannahChapple) June 7, 2016 For Hannah, coming up with blog topics starts with a brainstorming session with the team at her job. If you have multiple people on your team, get everyone together to talk about ideas. They just might have some amazing tips you can use. A1 Brainstorm internally- teamwork can garner best ideas! Tools ie @Buzzsumo to research competitors & get inspiration #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 7, 2016 Our CEO, Julia, agrees that teamwork is powerful. She also likes to use BuzzSumo to research competitors for inspiration. A1: Read! Nothing works better than educating yourself on your industry. The more you read, the more you can share. #ContentWritingChat — Yelling Mule (@YellingMule) June 7, 2016 Don’t forget to read! You want to stay updated with everything that’s going on in your industry. Reading will help you come up with ideas, plus give you amazing content to share with your audience. A1 Social listening, like seeing questions folks ask in twitter chats, is a big source of ideas. #ContentWritingChat https://t.co/jGIWgXi5d3 — Erika Heald (@SFerika) June 7, 2016 Erika said social listening is a great way to come up with content ideas. If you join a few Twitter chats, you’re sure to find people asking questions. Use those ideas to spark new content for your blog. A1b: Don’t just give audience what they want to know. Also give them what they need to know. #ContentWritingChat https://t.co/DtxGHzizDp — Michael Kinney (@michaelkinney) June 7, 2016 One thing to keep in mind via Michael: give your audience what they need, not just what they want. Q2: What are your favorite tools/methods to help you come up with blog topics? There are plenty of tools you can use to find blog post topics, plus a method or two you can implement. Here’s what our chat participants like to do: A2: I know we already talked about this, but READ, read, and read some more. #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 Monika’s advice is pretty clear: read more often! Find books, articles, etc. in your industry and start diving in. A2 Google Keyword Planner, checking trends & hashtags, or old-fashioned brainstorming w/ a pen & a notebook #contentwritingchat — Brittany-dot-Social (@BrittanySocial) June 7, 2016 Brittany likes to use Google Keyword Planner and she also likes to check trends and hashtags. While they’re all helpful, she also knows sometimes you just need to brainstorm with a pen and notebook. A2: @BuzzSumo is our best friend, @feedly is an excellent tool and sometimes we just skim the tech section on @BuzzFeed #ContentWritingChat — Yelling Mule (@YellingMule) June 7, 2016 We’re also fans of BuzzSumo here at Express Writers, so we highly recommend it. Check out Feedly to see what other websites are posting about and it might spark some ideas of your own. A2 I use @Buzzsumo, google’s adwords planner, @Meltwater & @Feedly to generate content ideas. #ContentWritingChat https://t.co/7W3ta4w4PY — Erika Heald (@SFerika) June 7, 2016 Erika is also a fan of BuzzSumo, which is awesome! Some other tools she uses includes: Google Adwords Planner, Meltwater, and Feedly. A2: Twitter, industry expert articles (SEJ, Search Engine Land, etc), Google Analytics; so many! #ContentWritingChat https://t.co/T3f7jQwhMS — ThinkSEM (@ThinkSEM) June 7, 2016 Sarah from ThinkSEM knows Twitter is a great place to find ideas. She also turns to articles from industry experts and uses Google Analytics. Don’t … Read more

#ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling

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#ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling

Did you miss #ContentWritingChat this week? Before you hit “send” on your next email newsletter, get caught up with our recap and brush up on your email marketing skills. #ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling Join us for #ContentWritingChat Tuesday, May 31st at 10 AM CDT with @oliviadello and the @AWeber team! pic.twitter.com/X2R0TVAlkJ — Express Writers (@ExpWriters) May 24, 2016 This week, Olivia Dello Buono was our guest host. Olivia is the Social Media Specialist for AWeber. She shared her tips and tricks for writing amazing emails. You won’t want to miss them! Q1: How important is it for a business to have an email list? What benefits does it provide? Should every business have an email list? And how important is email marketing? To find out the benefits of having an email list for your business, check out these answers: A1. It’s crucial. There’s so much noise on the web, and email provides that 1:1 connection with consumers. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 A1. (cont.) Email might not be as shiny, sexy (or free) as social, but it comes with an ROI of $38 per every $1 spent. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 As Olivia pointed out, there’s a lot of noise happening online these days. It can be hard to break through all of that and stand out! Your email list provides a good way to push through the noise and connect with your subscribers. And who could argue with that ROI? A1. Email marketing can get you crazy high ROI. But more importantly, it’s the best way to connect with people! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 31, 2016 Kristen is a Content Marketing Specialist at AWeber, so it’s no surprise she knows the impact email marketing can have! Not only will your email list get you a high ROI, but it’s also a great way to connect with your audience. A1: If they’re actually going to USE it, very important 🙂 Benefits=keeping in front of clients #ContentWritingChat https://t.co/ScTFIuidDM — ThinkSEM (@ThinkSEM) May 31, 2016 As Sarah from ThinkSEM said, an email list is graet for keeping you in front of your clients. Your email list allows you to stay top of mind for them when they see you pop up in their inbox. What’s the key thing to remember? If you’re going to create an email list, you need to actually USE IT. A1) #1 benefit is having a list reduces time and effort in communications #contentwritingchat — Scott Johnson (@iScottJohnson) May 31, 2016 Scott knows an email list provides a simple, yet effective, way for you to keep in touch with people. You can easily send a mass email out to your list and reach thousands of inboxes. A1 #Email list is your personal #Social network to connect, engage, convert them into loyal cust #ContentWritingChat https://t.co/Pem4DfmiFd — Varun Kumar (@varunkr842) May 31, 2016 Varun views an email list as your own personal social media network. That’s a great way to look at it right? It allows you to connect and engage with your audience, while giving you the chance to convert them into loyal customers. That’s a huge plus! @writingchat A1: Lists are huge! Once you get them built you can start segmenting, targeting, and testing #ContentWritingChat — Jacob Rouser (@J_Rouser) May 31, 2016 As Jacob said, once you get your list going, you can segment, target, and test to create the right emails for your audience. This is essential if you want to make sure you’re giving your audience the exact content they’re looking for. A1 Vital. Otherwise you risk seeing your web traffic slip thru your hands. Huge for communication, building rapport etc #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 31, 2016 Our CEO, Julia, knows email lists are crucial. Use your list to communicate with your audience and build rapport, which are essential if you want to succeed in business. Q2: How do you get people to sign-up for your email list? Once you’ve started your list, it’s time to get those subscribers! How do you do it? Start implementing these tips: A2. I’m a firm believer in incentives. Offering valuable content in exchange for an email address always wins. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 A2. (cont.) Need incentive ideas? Bookmark this for later: https://t.co/joNIQg0QNl #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 The inbox has become a sacred place for many. Not everyone is quick to hand over their email address, so you better give them something good in return. Olivia recommends providing an incentive for signing up. If you can give your audience high-value content in exchange for their email, you’re golden. A2: By providing valuable content, like webinars, guides, email courses, etc. #contentwritingchat — Liz Willits (@lizwillits) May 31, 2016 Focus on adding value if you want to snag those subscribers! Liz (also a Content Marketing Specialist at AWeber) suggests offering a webinar, a guide, or even an email course to increase sign-ups. #ContentWritingChat A2: Give them something of value that solves their problems, but be original – no 1 needs 10 eBooks on basics of #SMM — New Jupiter Media (@NewJupiterMedia) May 31, 2016 Get creative with your opt-in incentive! There are so many things you can offer to people who subscribe to your list. Don’t be afraid to think outside the box and test a few things to see what converts the best. Q3: What are some tips for writing great email subject lines? When it comes to email subject lines, you want to make sure they’re great in order to encourage people to open. How do you do that? Check out these tips: A3. Short, sweet and to the point. Your subject line should be relevant, while leaving a little to the imagination. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 Olivia said to keep it short, sweet, and to the point. Keep your subject … Read more

#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

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#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

Did you miss this week’s #ContentWritingChat? There’s no need to worry, friends! Dive into our recap of Tuesday’s chat and learn all about successful content marketing. #ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Content Marketing Join us for #ContentWritingChat Tuesday, May 24th at 10 AM CDT with guest host @sujanpatel! pic.twitter.com/4rx5wqCbHr — Express Writers (@ExpWriters) May 17, 2016 This week, our guest host was Sujan Patel. Sujan is a growth marketer, entrepreneur, and the co-founder of Narrow.io and ContentMarketer.io. Q1: How important is content marketing to businesses in today’s era? Should businesses have a content marketing strategy? If so, how important is it in this day and age? A1 Content Marketing is critical marketing channel as it’s the most effecrive way to do SEO, build an audience & brand #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A1b Content Marketing can also directly generate leads. Blogging @ https://t.co/FHvoX3vvqy brings in $1+ million a year #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 As Sujan said, content marketing is the most effective way to do SEO and to build your audience and brand. Content marketing can also help you generate leads. Just look at the results Sujan has had with his personal website! A1: Content is king. If you don’t have the correct content, you’ll never produce the correct community for your brand. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 It’s no secret that content is king! You need to know your audience so you can create the right content to attract them to your brand. A1: Extremely. Writing great content that speaks to audience + amplification is key to success. #ContentWritingChat https://t.co/AFiiBqKN6a — ThinkSEM (@ThinkSEM) May 24, 2016 Sarah from ThinkSEM was spot on with her answer. Write content that speaks to your audience. A1: I dare say if you aren’t using content marketing, how are you in business? #ContentWritingChat — Zachary Fenell (@zacharyfenell) May 24, 2016 Zachary questions how anyone could be in business without having a content marketing strategy. Do you agree? A1) #ContentMarketing is like a glue that holds your community together, providing relevant – and shareable – content. #ContentWritingChat — Jim Carter (@MSLJim) May 24, 2016 Jim says it’s the glue that holds your community together. Focus on providing relevant and shareable content for your audience. A1- #ContentMarketing is critical. If you’re not investing in data-driven #content, you’re doing it wrong. #ContentWritingChat — Hannah Chapple (@HannahChapple) May 24, 2016 Great answer from Hannah! Invest in data-driven content. A1 In today’s era, effective content marketing is like the eggs to your cake. Can’t have good marketing without it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 24, 2016 Our CEO, Julia, chimed in: you can’t have good marketing without content marketing! Q2: What are key first steps in building a successful content marketing strategy? Now that you know how important content marketing is, how do you develop a strategy that gets results? A2 1st step: understand your target audience. Know their needs, wants, struggles, what makes them happy, sad, angry #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2b step 2 keyword research..find out what are the top keywords and long tail keywords #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2c: Find out what sites/blogs they reads and make sure your company has presence there. Guest post is a good first step #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 Sujan knows it all starts with getting to know your target audience. What do they need and want? What are their struggles? What makes them happy, sad, angry? Then, conduct some keyword research to find the top keywords for your content. And don’t forget guest posting! It’s a powerful way to get in front of a new audience. A2: Knowing your audience is the first step. If you don’t, you won’t know what kind of content they want to read. #contentwritingchat — Netvantage Marketing (@netvantage) May 24, 2016 A2: Knowing the audience you are projecting your content to. What do they want? How will they respond? Etc. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 Netvantage Marketing and Elexicon agree: get to know your audience. When you understand the needs of your audience, you can create exactly the content they’re looking for. A2: 1) know the goal(s). Work backward w/strategy from there. 2) Be sure to track the right KPI #ContentWritingChat https://t.co/HvTVtgYB8u — ThinkSEM (@ThinkSEM) May 24, 2016 Always set goals and keep them in mind as you work. When you have a clear idea of what your goals are, you can create a plan to help you achieve them. Nice answer, Sarah! A2: Connect, connect, connect! If you want people to follow your Twitter, blog, FB page, whatever. Start participating. #contentwritingchat — Chris Christensen (@christensen143) May 24, 2016 Chris knows the importance of engaging with your audience. If you want to see results, start connecting with people. Building relationships makes a huge difference. A2. Research your platforms, target markets, and trending topics. #contentwritingchat — Village Print&Media (@village_print) May 24, 2016 Research the platforms you’ll use, get to know your audience, and be aware of trending topics. These things are so important in a successful content marketing strategy. A2 1) know your why 2) know ur TA 3) align their needs and your “offerings” 4) make a plan 5) baby steps = process #ContentWritingChat — Zala Bricelj (@ZalkaB) May 24, 2016 Great answer from Zala! Know your why, know your target audience, align their needs and your offerings, then make a plan. A2. Probably knowing WHY you are creating all this content is a good idea. Also, know WHO you are creating it for. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 24, 2016 Know why you’re creating content and who you’re creating it for. This is so true, Brittany! A2 @ExpWriters Define your goals, audience, content format, build a mail list #ContentWritingChat https://t.co/LDfLlnZf5s — Alberto Gómez (@alberMoire) May 24, 2016 Alberto said you should also consider the content format and focus on building an … Read more

#ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish

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#ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish

If you missed #ContentWritingChat this week, grab a snack and catch up with the recap of our latest chat. We talked all about how to promote your content online for more exposure: there’s a lot to learn! #ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish Join us for #ContentWritingChat on Tuesday, May 17th at 10 AM CDT with guest host @Siddharth87! pic.twitter.com/MNnlbAQRxE — Express Writers (@ExpWriters) May 10, 2016 This week, our guest host was Sid Bharath. Sid is a writer, contributor to Content Marketing Institute, and the VP of Growth at Thinkific. To check out his insights on content promotion, keep reading for loads of great tips from the chat! Q1: How can you encourage your audience to share your newly published posts? So, you’ve written a brand new blog post and you’re pretty proud of it. Now the question remains: how do you get your audience to share it? Basically, good quality content + make it really easy to share = more shares! #contentwritingchat @writingchat — Siddharth Bharath (@Siddharth87) May 17, 2016 Our guest host, Sid, knows the formula for shareworthy content! Create good, quality content and make it easy for your audience to share. A1) Step one – write share-worthy content – then let people know it exists thru social, email, forums, etc #ContentWritingChat — David Boutin (@dmboutin) May 17, 2016 David is spot-on with his answer! If you want people to share your content, you need to write shareworthy content in the first place. Don’t forget to promote your own work through various channels including social media, emails, and forums. A1 Start by sharing it yourself! On all platforms w/ a great visual. Email a list who signed up to get your blog updates #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 17, 2016 Our CEO, Julia, was on the same page as David. She also mentioned sharing your content yourself. After all, how can you expect someone to find your work if you aren’t sharing it? A1: Engage with your audience. Care about them. Then ASK them to promote! 🙂 #ContentWritingChat #Teamwork pic.twitter.com/yd2pqxF7Of — Tara M. Clapper (@irishtara) May 17, 2016 Tara knows the importance of engagement! It makes a huge difference when you take the time to just talk to your audience. Once you’ve developed a relationship with them, asking them to share becomes so much easier. A1: If it’s great/relevant/useful content, hopefully they won’t need further encouragement 🙂 #ContentWritingChat https://t.co/m0WTlV4aCV — ThinkSEM (@ThinkSEM) May 17, 2016 First and foremost, you need to focus on providing value to your audience through your content. As Sarah from Think SEM said, if you’re publishing great content, your audience will want to share it. A1: It starts with learning about your audience. Find out what they want to read and then they will want to share it. #ContentWritingChat — Netvantage Marketing (@netvantage) May 17, 2016 A1: Know your audience and know what they want to read. Your audience will share your content if it’s content they want. #ContentWritingChat — Elexicon (@Elexicon) May 17, 2016 To ensure you’re providing your audience with great content, you need to get the know them. Who are you writing for? What are they interested in? How can you help them and solve their problems with your content? When you give your audience the content they want, they’ll certainly want to spread the word. A1. Producing great content in the first place. But a little “please share” doesn’t hurt. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 17, 2016 Brittany knows that asking your audience to share your content never hurts. Saying “please” helps too, right? A1b) Make it easy to share! Share buttons and “Tweet this” functionality is a must! #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 17, 2016 Don’t forget! If you want your audience to share your newest blog post, you need to make it easy for them to share. It should never be a hassle for someone to share your post to Twitter, Facebook, Pinterest, etc. Include social sharing buttons on your blog posts and even the Click to Tweet plugin. You’re sure to see an increase in shares! Q2: What are key ways to engage with people who are sharing your posts on social media? Do you take the time to respond to the people sharing your content on social media? You should! Here’s what you should do: A2: A personal outreach/thank-you note goes a long way! #ContentWritingChat @writingchat — Siddharth Bharath (@Siddharth87) May 17, 2016 A2b: For a more valuable interaction, ask them what they liked about it. That will give you ideas for future posts #ContentWritingChat — Siddharth Bharath (@Siddharth87) May 17, 2016 If someone shares your content, say thanks! Sid also recommends following-up to ask what that person thought of your content. It’s a great way to spark a conversation and get their thoughts. A2. Say thanks! And return the favor by sharing their content too. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 17, 2016 A2) Gratitude goes a long way. Be sure to thank them for sharing & reciprocate by sharing their content. #contentwritingchat — Pamela Muldoon (@pamelamuldoon) May 17, 2016 A simple “thank you” goes a long way to show someone you appreciate the share. Even better? Share their content too if it’s great and fits with your audience’s interests. A2: Keep It Simple — thank them! Then, I like to ask them what they liked most about it. #ContentWritingChat https://t.co/yyUT7sUjqZ — ThinkSEM (@ThinkSEM) May 17, 2016 A2 Thank them for sharing your content and ask them follow-on questions about it. #ContentWritingChat https://t.co/1VGfGJFDCO — Erika Heald (@SFerika) May 17, 2016 Sarah and Erika agree in sending over a quick thanks to anyone who shares your content. To encourage a conversation, ask the person who shared your content what he/she liked the most about it. It’s a great way to get direct feedback from your audience. A2. I’ve always like a simple “Thanks for sharing!” tweet or comment. It’s a good start to … Read more

ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content

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ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content

Did you miss our #ContentWritingChat this week? If you did, you missed a great chat! However, there’s no need to feel left out because we have a round-up of some of the tweets from Tuesday’s chat. Get caught up on our session and learn more about SEO and great content! #ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content Q1: What are the basics of SEO every online writer should know? Many people are intimidated by SEO, but it doesn’t have to be hard. You just need to start with the basics! Here are some things every online writer needs to know when it comes to optimizing content: A1b) Where are your competitors beating you, and how can you make a play for their rank? Can you? Should you? #ContentWritingChat — Jeff Reno(e) (@Renoe) May 10, 2016 Great answers from Jenn! She says you need to know how to research, but you should also keep an eye on your competitors. In what areas are they beating you? How can you improve? Use that to your advantage! A1: They need to know how to research keywords and how to include them properly in a title and article. #contentwritingchat — Netvantage Marketing (@netvantage) May 10, 2016 A1. How to search for keywords. Long-tail keywords are your friend. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 10, 2016 One thing you absolutely need to know: How to research keywords. If you want to optimize your posts, you need to make sure you’re choosing the best keywords for your content. And yes, those long-tail keywords are your friend! A1: The basics are keyword focus, heading tags, meta descriptions, and relevance. What’s trending? What value is added? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) May 10, 2016 Ryan said you need to know which keywords to focus on, how to use heading tags, and how to include meta descriptions. More importantly, you need to make sure your content and the chosen keywords are relevant. Are you adding value to your audience? A1) Also – how to prioritise between topics/terms and determine potential value. Learn tools like @semrush & @moz #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 10, 2016 Tim said you should be able to prioritize between topics/terms and figure out their potential value. He recommends using tools like SEMrush and Moz. A1: How 2 do good keyword research,Understand users’ search INTENT & Smart placement of keywords #ContentWritingChat https://t.co/ktPe3uV1An — Amel Mehenaoui (@amelm) May 10, 2016 Amel brings up a great point when it comes to placement of keywords. The days of keyword stuffing are long gone, my friends. (It was never cool anyway!) You should work your keywords into your content in a way that sounds natural, not spammy. Q2: How can you gain better rankings in Google’s search results through good content? Optimizing your posts for search engines is about more than just keywords, meta descriptions, etc. You always need to focus on providing good content first and foremost. Google loves good content and so do your readers! A2: Know what audience is seeking. Check analytics – what content is getting you the most hits? #ContentWritingChat https://t.co/kbOWaAgYkf — Eliza David, Author (@elizadwrites) May 10, 2016 Eliza knows how important it is to keep your audience in mind when creating. What do your readers want to see? How can you help them and add value? Your analytics are a great place to see which posts get the most traffic, which keywords your audience is searching, and more. Create more of what they want! A2: Consistency in you messaging while strategically using words that target KW you want to increase rankings against. #ContentWritingChat — Jeff Reno(e) (@Renoe) May 10, 2016 Jenn’s advice: Be consistent and be strategic about your keywords. A2: Focus on 1 core keyword & create content more engaging than what’s out there, which generates shares & links. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) May 10, 2016 Ryan said to focus on one main keyword and make sure you create engaging content. That’s sure to get noticed by the search engines and your audience! A2: Content relevant to page/business, useful for readers, bulletted where possible#ContentWritingChat https://t.co/Z3tIAVnuMl — Monica Nastase (@MonicaNastase) May 10, 2016 Monica said to make sure the content you’re writing is relevant to your business. That’s key! You want to stay on topic. A2) Creating authoritative content makes Google see you as useful = better results #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 10, 2016 As Tim said, authoritative content helps Google see your content as being useful. Respond to the needs of your audience by writing amazing posts. A2. Know your keywords, but the focus should always be the quality of your content. Good content gets found! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 10, 2016 A2: Good content = audience finds it useful. They’ll share/promote/link to it, etc. #ContentWritingChat https://t.co/Xqw8FpPi3p — ThinkSEM (@ThinkSEM) May 10, 2016 A2: If you have good valuable content, people will want to link to it, which in turn helps your rankings. #contentwritingchat — Netvantage Marketing (@netvantage) May 10, 2016 A friendly reminder from these three chatters: If you create good, valuable content, your audience will want to share it! Focus on providing quality content every single time. Q3: What are some don’ts to avoid when it comes to SEO? There are some things you should avoid when it comes to SEO, otherwise you risk being penalized by Google and turning off your readers. A3 Don’t write for #Search Engines, write for humans, don’t do anything BLACK HAT! #ContentWritingChat https://t.co/FLpjXiVsdY — Debi Norton (@BRAVOMedia1) May 10, 2016 A3 focus on your #Content – write for people not for search engines #ContentWritingChat https://t.co/udnbCGzg2G — Varun Kumar (@varunkr842) May 10, 2016 Debi and Varun are spot-on with their answers! Write for humans, not search engines. Providing great content for your readers should always be your number one priority. A3. No. keyword. stuffing. ever. ? #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 10, 2016 A3: Over doing it on keywords. … Read more

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