Rachel Moffett – Page 16 – Express Writers

#ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content

August 4, 2022February 26, 2016 by Rachel Moffett

If you missed this week’s #ContentWritingChat, there’s no need to worry. I have you covered with a recap of some of the best tweets from the chat. Our topic was Strategies for Rising Above the Noise With Your Content with a wonderful guest host, Carrie Morgan. If you want to learn how to create better content that stands out, keep on reading! #ContentWritingChat February 23 2016 Recap: Strategies for Rising Above the Noise With Your Content Join us Tuesday, February 23rd at 10 AM CST for #ContentWritingChat with @morgancarrie as our guest host! pic.twitter.com/KNQaQs8ico — Express Writers (@ExpWriters) February 20, 2016 Our guest host this week was Carrie Morgan. Carrie is a published author of the book endorsed by people like Jay Baer, Ann Handley, and Jay Baer, Above the Noise: Creating Trust, Value & Reputation Online Using Basic Digital PR. She’s also a Digital Public Relations Consultant and you can find out more about her via her website, Rock the Status Quo. Be sure to follow her on Twitter: @morgancarrie. Q1: What makes up great online content? #ContentWritingChat pic.twitter.com/mPqGz1TPF8 — ContentWritingChat (@writingchat) February 23, 2016 A1. Content can’t be fantastic unless it reflects brand clarity and a solid understanding of audience. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A1: You need to know your audience, but great user experience definitely contributes to great content, as well. #contentwritingchat — Nicholas Creative (@Nicholas_Web) February 23, 2016 As Carrie pointed out, knowing your audience is very important. You need to know who you’re writing for in order to create great content they’ll love. Nicholas agreed, but he also brought up user experience. Your website should provide a good experience for each visitor. Q2: How can you get your content noticed in the busy web world of today? #ContentWritingChat pic.twitter.com/mVz876KC9V — ContentWritingChat (@writingchat) February 23, 2016 A2. Integration is critical – don’t just create content, but wrap in SEO, social media. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A2. Wrap in basic SEO for every post, every SlideShare, every video, EVERYTHING. Learn the basics, it’s not hard. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A2: Originality. It’s hard to have the first article on a trending topic, but finding a new spin can help stand out. #contentwritingchat — Netvantage Marketing (@netvantage) February 23, 2016 If you want people to notice your content, make sure you’re optimizing your posts for search engines and sharing regularly on social media, as Carrie suggested. When you take the time to optimize your posts, you’ll rank higher in search results, increasing the likelihood your target market finds your content. You don’t have to be an SEO expert, but you should at least know the basics. A great reminder from Netvantage Marketing: Be original! To truly stand out online, you need to be yourself and put your own spin on things. Q3: How do you hone in on the right audience for your content? #ContentWritingChat pic.twitter.com/h8dXE80ySr — ContentWritingChat (@writingchat) February 23, 2016 A3. Ask them! Have conversations that dig into their interests, their needs, their roadblocks, their frustrations #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A3. Research blogs in your space & find where your ideal audience hangs out online (forums, blog comments). #ContentWritingChat — Kristen Dunleavy (@KristenWritesIt) February 23, 2016 Don’t be afraid to just ask your audience what they’re interested in and what they need help with. They hold the answers to your questions. All you have to do is ask! You can create a survey for readers to complete or figure out where they spend time online and engage them. Kristen suggested spending time in forums and reading blog comments. Q4: How do you build trust with your audience online? #ContentWritingChat pic.twitter.com/TnLr9OrDlw — ContentWritingChat (@writingchat) February 23, 2016 A4 Building trust with an online audience requires some semblance of content authenticity and validity #contentwritingchat #YKMD — Yanique DaCosta, MFA (@Yanique_YKMD) February 23, 2016 A4 Start engaging with them. Regularly. Build real human connections, trust will follow #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 23, 2016 Build trust with your audience through your content. Share authentic content that provides value to your audience, as Yanique pointed out. Make sure you’re also engaging them, as our CEO, Julia, said. Starting a conversation and building relationships with your target market is essential to building a level of trust. Q5: What are some ways to stand out from your competitors with your content? #ContentWritingChat pic.twitter.com/vNvR8vypr4 — ContentWritingChat (@writingchat) February 23, 2016 A5. Quality – learn to improve your writing skills. This is something you should constantly work on. #contentwritingchat — Carrie Morgan (@morgancarrie) February 23, 2016 A5: Stand out with visual content. It’s a very important component to build a strong web presence against competitors. #contentwritingchat — Nicholas Creative (@Nicholas_Web) February 23, 2016 Stand out from your competitors by consistently providing high-quality content to your audience. Carrie says you should constantly work to improve your writing skills. The more you write, the better you get! As Nicholas mentioned, visuals are another way you can stand out from your competition. Create eye-catching graphics your audience will love to help your blog posts and social media updates get attention. Q6: How can you use your content to become an authority figure in your niche? #ContentWritingChat pic.twitter.com/dsfnkk5dmV — ContentWritingChat (@writingchat) February 23, 2016 A6 Write & create with the motto always do better. Strategize your content w/ tools like @buzzsumo, @Quora for topics #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 23, 2016 A6: Authorities are usually asked their opinion, and aren’t afraid to share their perspective. #ContentWritingChat — Michael Kinney (@michaelkinney) February 23, 2016 A6 Produce quality content often, have others link and refer to it (PR/link building), get seen outside of your niche. #ContentWritingChat — Kathleen Garvin (@itskgarvin) February 23, 2016 To become an authority figure in your niche, you need to provide your audience with the content they’re looking for. Use BuzzSumo and Quora to find topics to write about. This is something we do often here at Express Writers! … Read more

#ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch

December 31, 2020February 12, 2016 by Rachel Moffett

Rachel is our team Social Media Specialist. If you missed this week’s #ContentWritingChat, you’re in luck! We have rounded-up some of the best tweets from our chat on Tuesday, February 9th at 10 AM CST. Ready to dive in and learn more about SEO? Keep reading! #ContentWritingChat February 9 2016 Recap: SEO in 2016 and Beyond with Jeff Deutsch Join us Tuesday, February 9th at 10 AM CST for another #ContentWritingChat! Guest host: @jgdeutsch! pic.twitter.com/GGILjEbURu — Express Writers (@ExpWriters) February 2, 2016 Our guest host this week was Jeff Deutsch. Jeff is the VP of Marketing for Ptengine and a contributor to Inbound.org. (Check out the post where he got famous: Confessions of a Google Spammer.) Jeff is super knowledgeable in SEO. He joined our chat to share his expertise on the best SEO practices you should be using. We were so excited to have him joining us! Q1: How would you describe the process of SEO (in your own words)? #ContentWritingChat pic.twitter.com/YbhrZiOT2E — ContentWritingChat (@writingchat) February 9, 2016 A1: Convincing search engine algorithms that your content is the most relevant and authoritative on the subject (1/2) #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A1: BUT Google’s algorithms are trying to become as good as an expert human on the subject. So write for humans! (2/2) #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A1 Optimizing your online content for the human-robot-search-engine that Google has become. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 9, 2016 As Jeff and our CEO, Julia, pointed out, SEO is about optimizing your content for search engines. You want Google to view your content as relevant and authoritative in order to rank higher in search results. Jeff also gives us a very important reminder about making sure you’re writing for humans. Google’s algorithms keep getting better and better and you want to keep up – and this is a key way. Q2: What are some key ways to gain better Google rankings? #ContentWritingChat pic.twitter.com/rLlzKm7CbT — ContentWritingChat (@writingchat) February 9, 2016 A2: ROI-focused keyword research. Most SEOs just look for keywords with huge search volume. That’s not enough. #ContentWritingChat. — Jeff Deutsch (@jgdeutsch) February 9, 2016 A2: Pick the right keywords to describe your content. Make sure keywords are in your title, content, alt-tags, etc. #ContentWritingChat — Kavita Chintapalli (@kavita1010) February 9, 2016 A2: Is your website optimized beyond keywords in the page title, body copy, etc. Think site speed & mobile. #contentwritingchat — Netvantage Marketing (@netvantage) February 9, 2016 Kavita mentioned the importance of keywords in her answer. Make sure you’re selecting the right keywords for your content. Use keywords that people are actually searching for so you can reach them. Include keywords in your post title, throughout your content, and in the alt tags for your images. Don’t forget to think beyond keywords, too. Netvantage brings up a great point about making sure your website is optimized. Google favors websites that are mobile-friendly and have quick loading times. If it wasn’t already obvious by the answers from Jeff, Kavita, and Netvantage Marketing, picking the right keywords is essential! You want to target the keywords your audience is actually searching, otherwise you cannot expect them to find your content. Kavita added a great tip which is to make sure you’re including your focus keyword in your post title, throughout the post itself, and in the alt tags for your images. Very important! However, don’t forget to think beyond keywords. Netvantage Marketing reminds us the importance of having an optimized website. Google favors websites that are mobile-friendly and ranks them higher in search results. You also want to have faster page-loading times because that’s a good thing to Google! Q3: Describe good standards for SEO content in today and the future. #ContentWritingChat pic.twitter.com/5uKTLzQOHL — ContentWritingChat (@writingchat) February 9, 2016 Q3: Make your content relevant AND authoritative. Ask yourself, “Would an expert on this subject link to this?” #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A3: Informative & engaging copy that answers users questions. Establish yourself as an authoritative & expert source. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) February 9, 2016 What are some good standards for SEO content? Follow the advice from Jeff and Ryan and make sure all of your content is relevant and authoritative. High-quality content is key first and foremost! Try asking yourself Jeff’s question the next time you’re writing, “Would an expert on this subject link to this?” If not, you might want to step it up! Q4: How does SEO fit into “storytelling” content and why is it important? #ContentWritingChat pic.twitter.com/MPxzMnkK86 — ContentWritingChat (@writingchat) February 9, 2016 A4: Storytelling connects the reader to you emotionally and makes her support you–and willing to share your content. #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A4 Storytelling is MEMORABLE. We remember, share, identify w/ a good story. Storytelling = future of good SEO content #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 9, 2016 Jeff and Julia provided great answers for this question! Storytelling is important for building a connection between you and your reader. That kind of connection is memorable to your readers and is going to make them want to share your work. Focus on building a stronger relationship with your readers to grow your brand. Q5: What are ways to earn links naturally for SEO? #ContentWritingChat pic.twitter.com/mdzwS4jWVY — ContentWritingChat (@writingchat) February 9, 2016 A5: Build a BRAND. Be known as “that guy” or “that woman.” This will build you a following that will share your content. #ContentWritingChat — Jeff Deutsch (@jgdeutsch) February 9, 2016 A5: Compelling content MIGHT earn some links on its own but w/o manual promotion you’re leaving links on the table (1/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) February 9, 2016 A5: If you’re investing time & effort into creating great content, you should put equal effort into promotion (2/2) #contentwritingchat — Andrew Dennis (@AndrewDennis33) February 9, 2016 To naturally earn links for SEO, focus on providing quality content for your audience. When you create valuable content for your audience, they’ll want … Read more

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

January 1, 2021February 5, 2016 by Rachel Moffett

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST. #ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe Join us Tuesday, February 2nd at 10 AM CST for another #ContentWritingChat. Guest host: @CTrappe. pic.twitter.com/PTBY16g1sl — Express Writers (@ExpWriters) January 26, 2016 Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on! And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time! #ContentWritingChat is now trending in USA, ranking 47 — TT Mobile US (@TTMobile_us) February 2, 2016 Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video. Q1: Why should marketers join the trend of live streaming video? @CTrappe #ContentWritingChat pic.twitter.com/CDuG0IMTiT — ContentWritingChat (@writingchat) February 2, 2016 People are really engaged with people sharing their expertise on apps likes @periscopeco, @MeVeeApp and others. #contentwritingchat — Christoph Trappe (@CTrappe) February 2, 2016 A1 Simple: it’s huge. Periscope had 1 million users 10 DAYS post launch. Now it’s >10 million. Massive audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A1: Livestreaming is an event. People get excited about events. It’s a shared experience by appointment #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback. Q2: What are the best/hottest platforms for live video streaming? @CTrappe #ContentWritingChat pic.twitter.com/MpIHmUHX9F — ContentWritingChat (@writingchat) February 2, 2016 . @MeVeeApp is latest app. I love @periscopeco personally. https://t.co/YTrZXmCVg5 #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A2 @periscopeco and @blab are top, IMO #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face. Q3: How can live video streaming fit into content marketing? @CTrappe #ContentWritingChat pic.twitter.com/x40vHvGc5s — ContentWritingChat (@writingchat) February 2, 2016 A3: Live video is great addition to a the suite of content you release on a topic. #ContentWritingChat https://t.co/IKSDBEyAKu — Maureen Jann (@MaureenOnPoint) February 2, 2016 A3. An opportunity to connect, build on customer relationship, put name w/ face. More personal #ContentWritingChat https://t.co/58luWNQGWn — Grenae Thompson (@DGGT) February 2, 2016 As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you. Q4: What are the best practices of “scoping” on Periscope? @CTrappe #ContentWritingChat pic.twitter.com/VA2kDUYMJO — ContentWritingChat (@writingchat) February 2, 2016 Best practices: Be real, share something of value, don’t be annoying. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 Best practices are a good starting point, but don’t be married to somebody else’s alleged best practices. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A4: Promote, promote, promote in advance if you want a decent audience. #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you! Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in. Q5: How often should you scope or do a live video? Are there best times or days? @CTrappe #ContentWritingChat pic.twitter.com/X2EllaDcws — ContentWritingChat (@writingchat) February 2, 2016 As my friend @greggweiss has said: The best times to Scope are when you have something of value to say. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A5 I HAVE heard that daily scopers see great results growing an audience base. But again, it’s about sharing quality #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A5. Guess it depends on your audience & message, client availability. Be flexible #ContentWritingChat https://t.co/XHeQjGQgaf — Grenae Thompson (@DGGT) February 2, 2016 Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live. Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly. However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join! Q6: How can you interact with and grow your fan base through live video? @CTrappe #ContentWritingChat pic.twitter.com/AAl48yGpi3 — ContentWritingChat (@writingchat) … Read more

#ContentWritingChat January 26 2016 Recap: Best SEO Practices With SEMRush Strategist Elena

August 4, 2022January 29, 2016 by Rachel Moffett

As you might already know, we recently launched our Twitter chat, #ContentWritingChat. We had our second ever chat on Tuesday, January 26th at 10 AM CST, and our topic was Best SEO Practices for Online Writers. We had such a great turn out that we went “viral” on Twitter, trending at #50 in the USA on Twitter–again! Second #ContentWritingChat in the books, trending again at #50 hottest in the US on Twitter!! See you all next week! pic.twitter.com/tJov7cPxUM — Express Writers (@ExpWriters) January 26, 2016 #ContentWritingChat January 26, 2016: Best SEO Practices With SEMRush Strategist Elena For this week’s chat, our lovely guest host was was Elena Terentyeva, strategist at SEMrush, the leading SEO software online. Elena joined us to chat all about SEO. We’re thrilled that so many of you have been joining us for the chat, but we’ve compiled some of the best tweets just in case you missed it. This week’s chat had so many amazing content creators and SEO experts ready to share their best advice! Let’s dive into the recap. Q1: Describe “SEO” in your own words. #ContentWritingChat pic.twitter.com/R9axhepz1I — ContentWritingChat (@writingchat) January 26, 2016 A1 “Search engine optimization” = process of optimizing a site & writing great content so Google ranks (& readers love). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A1 SEO is not an extra activity. It’s not like topping for the ice cream – it’s a flavor #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Our CEO, Julia, couldn’t have described SEO any better! It’s all about creating quality content and optimizing it so search engines can rank you higher. As Elena (our guest host) pointed out, SEO is not an extra activity. It’s essential to your online presence and something you should always do! We love Netvantage Marketing’s example of PB & Jelly (SEO + the writer), and Ryan put it point-blank! Q2: Just how important is SEO to the online writer? #ContentWritingChat pic.twitter.com/0HB4s1Z9m0 — ContentWritingChat (@writingchat) January 26, 2016 A2: Extremely. Why create content if it isn’t well optimized? SEO & online writers go together like PB & jelly! #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A2: Extremely. If you’re a writer and you’re not optimizing your copy, then what’s the point? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 26, 2016 A quick note to all the content creators out there: SEO is a must! Good words from Julia and Ecreativeworks. Q3: What are the key factors of good “SEO content”? #ContentWritingChat pic.twitter.com/oNPslSUfIi — ContentWritingChat (@writingchat) January 26, 2016 A3 Above all, strive for quality. Dig deep, think like a writer – produce what readers will LOVE #ContentWritingChat pic.twitter.com/x9y7t1Z4ua — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A3. First and foremost: well written text. Followed by: quality H1 and H2 headers. Images with alt text also. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 High-quality content is essential! Focus on writing something great and then add in those keywords, headers, ALT tags, and more. Remember: no keyword stuffing! Use keywords in a way that’s natural. Grenae brings up being good at editing your content, a great point. Q4: What are some essential SEO skills for an online writer? #ContentWritingChat pic.twitter.com/Bdm5BSloOu — ContentWritingChat (@writingchat) January 26, 2016 A4 Keyword research – would undoubtedly be the next step. Find out why, how and where a writer can find keywords #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A4: The most essential #SEO skills is to know that SEO never stays the same. Stay on top of the changes. #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A4 Able to write good headlines & copy, Skilled at editing, use keywords naturally, use images #ContentWritingChat https://t.co/08rCjFYHpI — Grenae Thompson (@DGGT) January 26, 2016 What skills do you need to have? First and foremost, you need to focus on strengthening those writing skills. Then, make sure you know how to effectively do keyword research to find the right keywords for your content. Don’t forget that SEO is always changing, so you have to stay updated! Alejandro says it well: know your objectives. And Elena’s example of Backlinko was superb! Q5: What are the best practices for doing SEO keyword research? #ContentWritingChat pic.twitter.com/29Tds1h8K9 — ContentWritingChat (@writingchat) January 26, 2016 A5: Knowing your objectives, this will help you determine if a certain keyword will bring you the readers you want #ContentWritingChat — Alejandro M. (@AlejandroSMO) January 26, 2016 A5. Think about the keywords people actually use, not necessarily the terms or industry jargon you use. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 A5 Love @backlinko’s idea about getting niche keywords from Reddit https://t.co/4MIeOHXe3a #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Make sure you’re using the right keywords to attract the audience you want! Q6: How often should you do SEO keyword research for your content? #ContentWritingChat pic.twitter.com/3x3o1PRh9V — ContentWritingChat (@writingchat) January 26, 2016 A6 IMO keyword research can’t be done often enough. I use @semrush to check positions & new opportunities every few days #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A6: With every new piece should come keyword research & refresh for older popular pieces. #ContentWritingChat https://t.co/HzGTzKZ5xC — Maureen Jann (@MaureenOnPoint) January 26, 2016 Do SEO keyword research every single time you create new content. You need to make time to optimize your content if you want it to get noticed! Q7: What are some of the best SEO tools to use? #ContentWritingChat pic.twitter.com/pl8WZnBNoY — ContentWritingChat (@writingchat) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Some of the best tools out there @semrush @wordtracker @BuzzSumo. We use them consistently & with great results #contentwritingchat — Alecs Ianko (@Alecs_Ianko) January 26, 2016 A7: Google Analytics & Search Console, Screaming Frog for 404s, Moz, Raven, Majestic, SEMRush. #ContentWritingChat — … Read more