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#ContentWritingChat Recap: Copywriting Tips to Attract Your Target Audience

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Content Writing Chat recap

Blog posts, social media posts, ad copy… Writing has the power to help you attract your target audience to your brand, position yourself as an authority in your field, and generate sales. That’s why it’s so important that you’re taking the time to write captivating copy that will leave every reader wanting more from you. But how can you do that? In this #ContentWritingChat, we’re sharing copywriting tips that any content creator can implement today to improve the ROI of their copy. #ContentWritingChat Recap: Copywriting Tips to Attract Your Target Audience It's time for another round of #ContentWritingChat! ? Today, we're hosting a community chat all about copywriting so you can improve your blog posts, websites, and more. RT to invite your friends! ? pic.twitter.com/RK8YBNQ8QD — Express Writers | Your Content Writing Partner (@ExpWriters) August 3, 2021 This month, we held a community chat and opened the floor up to all of you who are part of our amazing #ContentWritingChat community. Everyone shared helpful tips that will have you creating incredible copy in no time at all. So, let’s dive into the recap! Q1: Writing copy starts with knowing your audience. How can you gain a better understanding of who you’re trying to connect with through your copy? Getting to know your audience begins with a little research so you can learn what they’re all about. To get started, follow these tips: A1. By creating a buyer persona of your content. That may give you a rough idea of who the audience of your content is. #ContentWritingChat — Daniel Warui (@warmurd) August 3, 2021 As Daniel said, the best place to start is by creating a buyer persona. This will help you get clarity on exactly who you’re speaking to with the content you create. You’ll want to determine their interests and pain points, demographics, and more to create a picture of your ideal reader/buyer. Keep this person in mind as you write! A1: Here are some good ways – 1️⃣ Dive into social conversations 2️⃣ Dig through Quora, Reddit Threads 3️⃣ Ask people directly through an email survey 4️⃣ Use @buzzsumo to see what type of copy is already gaining eyeballs#ContentWritingChat — SEO Charge ? (@seocharge_) August 3, 2021 To start researching your audience, you can do a little social listening and also engage with people on the platforms you’re actively using. You can even check out Quora, Reddit, or BuzzSumo to get the creative juices flowing. A1: If you need help getting to know your audience better, send out a survey or hop on market research calls. There's nothing better than getting feedback directly from the source. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) August 3, 2021 Another option is to create a survey that you send out your email list, for example. Or if you prefer something more personal, hop on market research calls with a few people. This way, you’re able to ask the questions you want answers to. And you’ll get feedback straight from the source that you can use to create content. A1. Through consistent engagement on your site or social media platforms. This will take time and effort, but it will pay off in the long run. #ContentWritingChat — Dana Lemaster (@DanaLemaster) August 3, 2021 Also, the more you show up and engage with your audience, the better you’ll get to know them. While this isn’t an overnight solution, it’s going to be beneficial for your brand in the long run. Not only will it help you create better copy, but you’ll develop stronger relationships with your audience. Q2: It’s also important to consider your brand’s tone of voice. How can you determine what kind of voice you’d like your brand to have? After all, the voice that comes through in the content you create will play a role in whether or not someone is drawn to your brand. Here’s some advice to keep in mind: A2. It's best to look at yourself + your audience persona to determine the best brand voice that'll suit you. The plan? Stay true to yourself but also appeal to your audience so your tone of voice feels like a vehicle that effectively connects you with them. #ContentWritingChat — Masooma | Content Writer (@inkandcopy) August 3, 2021 The best advice for cultivating your brand’s voice is to be true to yourself, but also create copy that will appeal to your target audience. Consider what kind of voice would resonate with them the most without straying from who you authentically are. A2: Everyone loves humor and play on words – be intelligent and witty, but understand who are you writing for? If it’s a client, ask them how they want to be portrayed, if it’s for yourself, BE YOU. It’ll come across as more genuine & that’s what people want. #ContentWritingChat https://t.co/GbuT3iARO6 pic.twitter.com/eIHpgIiKO7 — HaroHelpers (@HaroHelpers) August 3, 2021 At the end of the day, it’s crucial that you know who you’re writing for because you need to create content with them in mind. However, don’t get caught up in being something you’re not. Create for your target audience while still be true to your unique personality. Q3: Using keywords within your copy is great for helping your content rank in Google, but how can you do so in a way that’s natural and not forced? No keyword stuffing over here! These tips will improve your SEO without it being awkward for the person who is reading your content. A3. Figure them out before you start writing — personally I find it best when they're related to a long-tail question real people are asking, that way you are both answering a question and using keywords as part of the outline/ideation process. #ContentWritingChat — Andrew Monro (@AGMonro) August 3, 2021 Figuring out your target keywords before you start writing is key. This will help you work them into your content in a more natural way. If you were to choose your keywords after writing the … Read more

#ContentWritingChat Recap: Digital Accessibility Best Practices for Social Media with Alexa Heinrich

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Content Writing Chat recap

Are you taking extra measures to ensure your content is accessible to everyone? If not, or you’re unsure what that means, you’ll want to read this #ContentWritingChat recap. Digital accessibility isn’t something that’s optional for online brands today. It’s essential. #ContentWritingChat Recap: Digital Accessibility Best Practices for Social Media with Alexa Heinrich Hey, everyone! ?? Welcome to another #ContentWritingChat! For today's chat, our guest host is @HashtagHeyAlexa. ? She's joining us to share some tips on making your content more accessible across social media. Be sure to give her a warm welcome! pic.twitter.com/WvpVqZsiDA — Express Writers | Your Content Writing Partner (@ExpWriters) July 6, 2021 Our guest host for this week’s chat was Alexa Heinrich, who is a digital accessibility advocate. Digital accessibility has become an even more prevalent topic in recent times, as many brands are striving to make their content more inclusive by being accessible to everyone in their online community. As content creators here at Express Writers, we felt it was a crucial conversation to have during #ContentWritingChat and Alexa shared some amazing wisdom with us. Let’s dive into the recap to learn where we can all make accessibility improvements. Q1: What do you mean by digital accessibility? First and foremost, it’s important to understand what exactly digital accessibility means so we can see why it’s such an important thing for our brands. Here are some great answers: A1: Digital accessibility means making sure that you’re creating and delivering content that everyone can access, understand, and enjoy no matter the status of their physical or cognitive ability. This includes users with hearing and/or vision disabilities. #ContentWritingChat — Alexa Heinrich (she/her) (@HashtagHeyAlexa) July 6, 2021 Alexa is spot-on with her answer. Digital accessibility is about making sure your content can be accessed, understood, and enjoyed by anyone. It should never be inaccessible to someone based on their physical or cognitive abilities. A1: Accessibility in digital isn't just access to the internet. It's also the kind of content you produce. Can the hard of hearing enjoy your video bc you used close captions? Is your font size large enough to accommodate differing vision? Accessible = All In. #ContentWritingChat — Rachel Wendte (@rkwendte) July 6, 2021 Asking yourself the questions that Rachel shared in her answer is a good place to get started. Do your videos have captions so they can be watched by those with a hearing impairment? Is it actually easy to read the font you’re using on your website or graphics you share on social media? These are things that, unfortunately, many of us overlook. A1: Digital accessibility means making all digital content accessible to everyone. The process is meant to remove barriers that may be caused by disability, age, situational in terms of people accessing websites, social media etc. #ContentWritingChat — Sarah Clarke – Media Strategist (she/her) (@sclarkeOville) July 6, 2021 Essentially, you want to take steps to remove any barriers that someone may encounter when trying to consume your content. Put yourself in another person’s shoes and ask if they’d be able to enjoy what you’ve shared. Q2: Why is it important for your digital content to be accessible? By now, the answer to this question may be pretty obvious. However, here are some good reasons why accessibility needs to be at the top of your priority list: A2: Inclusion should always be a top priority when you create content. A huge portion of the global population has a serious sensory impairment. Accessibility helps ensure that you’re not excluding anyone from the conversation because of their disability. #ContentWritingChat — Alexa Heinrich (she/her) (@HashtagHeyAlexa) July 6, 2021 As Alexa pointed out, there are a lot of people with sensory impairments. As a result, they may not be able to consume your content if you haven’t implemented certain measures to make it easy for them to do so. A2 continued: Digital marketers should also keep in mind that not every disability is visible or permanent. Many people also don’t disclose their disability, so you shouldn’t assume that digital accessibility doesn’t apply to your content or your audience. #ContentWritingChat — Alexa Heinrich (she/her) (@HashtagHeyAlexa) July 6, 2021 Alexa went on to point out that not all disabilities are visible to the general public, nor are they all permanent. For many people, they don’t discuss their disabilities, which means you may not even be aware of them. Plus, you never know when a loyal member of your community may experience something that leaves them temporarily disabled. By creating accessible content, you’ll have peace of mind knowing that they’ll still be able to consume what you share online. A2: The more people who can enjoy & appreciate your content bc you've made it easy to do so, the more brand advocates and sales you'll have. People shout from the rooftops when they see something good. If your brand commits and shows up, you'll see benefits. #ContentWritingChat — Rachel Wendte (@rkwendte) July 6, 2021 At the end of the day, creating accessible content can help you expand your reach to a much wider audience since you aren’t excluding anyone. This can lead to more brand advocates and an increase in sales for your business. A2: Because your customers come from all walks of life and should be treated fairly. Making it easier to access your digital content, makes it easier to make the sale. #Contentwritingchat https://t.co/F0FHvXrTi1 — Carlarjenkins (@carlarjenkins) July 6, 2021 Carla felt the same way. You have more opportunities to generate sales and it’s also easier to get people to take that next step when you’ve created more inclusive content. And like she said, everyone deserves to be treated fairly, so you don’t want to ignore those who are differently abled than you. A2 for me it’s important because you want to communicate as well as you can and without your content being inclusive then you are limiting your impact and your audience #ContentWritingChat — Carrie Eddins (@blondepreneur) July 6, 2021 Carrie knows that without implementing digital accessibility … Read more

#ContentWritingChat Recap: How to Audit Your Social Media Presence

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content marketing in 2021

When did you last audit your social media presence? If it’s been a while, let this be your sign to make this task a top priority. Taking the time to review your social media accounts to ensure they effectively represent your brand and to tweak your strategy to get your closer to your goals will yield great results long-term. In fact, it’s something that you should do regularly! And this #ContentWritingChat recap has all the tips you need to get started. #ContentWritingChat Recap: How to Audit Your Social Media Presence Happy June and welcome to a brand new #ContentWritingChat! This month, we're hosting a community chat to discuss auditing your social media presence. ? pic.twitter.com/aK7pBDWKsW — Express Writers | Your Content Writing Partner (@ExpWriters) June 1, 2021 This month, we held a community chat so all of you could step into the spotlight to share your tips. There was some amazing, actionable advice shared throughout the chat, so let’s dive into the recap so we can start auditing. Q1: What does it mean to conduct an audit of your social media presence? If you’ve never taken steps to audit your social media presence, then you might not know what it really means or where to begin. To give you a better understanding, here are a few responses from the chat: A1. An audit for your social media is a review of all your social media profile to evaluate their performances, how well they're meeting your goals, and how they've contributed to the social media ROI so far. It helps make moving-forward decisions. 🙂 #ContentWritingChat — Masooma | Content Writer (@inkandcopy) June 1, 2021 As Masooma said, an audit is your chance to evaluate how each of your social media platforms perform. Are you meeting your goals? Are you getting your desired results? Taking the time to answer those questions will help you determine if you’re on the right track or if you need to make some changes. A1. It’s an assessment of your social media presence-what’s working, what’s not, how you can improve and grow your engagement on social media. #ContentWritingChat — Dana Lemaster (@DanaLemaster) June 1, 2021 To put it simply, an auditing your social media is essentially about seeing what’s working and what’s not. After all, this will help you figure out what kind of content to share more of. A1: Metrics = Are you engaging your audiences?Analytics = How are you engaging them?Audits = Do they care? If not quarterly, audit your changes and tactics on the regular. Engagement is the barometer of your success on #socialmedia #ContentWritingChat pic.twitter.com/0abvcJwn1l — SPW ✍️? (@ShawnPaulWood) June 1, 2021 When conducting an audit, you’ll want to dive deep into your analytics. This can help you see if you’re truly engaging your audience by sharing content that resonates with them. Shawn’s advice to do this quarterly is spot on. Q2: Part of auditing your social media presence is choosing the platforms that are right for you. How can you determine if a new platform is worth your time and attention? How do you know when to ditch a platform? Remember that you don’t need to be on every single platform. However, it’s still smart to try out the latest craze to determine if it’s worthwhile for you. Here’s how to figure it out: A2: Know your buyers persona. Does she/he/they hang out on that platform? That is where you want to be:Where your people swim, you fish! Analyze the data. Tweek. If it's still not working, ditch it. But not before testing testing testing to get it right.#contentwritingchat https://t.co/I4dVhUFtMW — Lori Anding ? || Introverted SoMe extrovert (@southbaysome) June 1, 2021 Lori’s advice is to know your audience. Are they hanging out on the platform you’re thinking about joining? If so, then it might be worthwhile for you to be present there. At the end of the day, you want to make sure your content is getting in front of the right people. A2: When it comes to social media, my mantra is “No platform without purpose.” If you can’t think of a reason why a platform would be beneficial to you, there’s no need to be on it. For maximum efficacy, prioritize the platform your audience prefers. #ContentWritingChat — Rachel Wendte (@rkwendte) June 1, 2021 Rachel knows that there should be purpose behind your social media efforts. If a particular platform isn’t going to get you closer to reaching your overall goals, then it’s likely not going to be worth your time. A2. Any new (or current) platform has to provide value for your audience & feel comfortable for your brand. You’ll have to check out a new platform to see if these conditions are met. If a platform starts to feel “off”, chances are your audience will tell you. #ContentWritingChat — Dana Lemaster (@DanaLemaster) June 1, 2021 Another important thing to consider is whether or not a particular platform feels good to you. It’s much easier to create content for social media platforms that you are genuinely excited about. A2. I like to trying out a platform for 30 days. Look at the stats. If they are good, ramp up my efforts. If they aren't, see what's not working. If it's worth the ROI & my target buyers are on the platform, I'll tweak my efforts. #contentwritingchat https://t.co/kTEjVArebY — ? ??? ???????❦ (@KimBeasley) June 1, 2021 Kim offered a really great tip about giving a platform a chance for at least 30 days. This will give you a good idea of how things are going. If your content has been performing well, take it up a notch. If not, you’ll want to tweak your strategy or scale back. A2. The reality of social media is that it can take MONTHS of hard graft, uploading and engagement before you start to see results, so give it a bit longer than you might like, before giving up on platforms that don’t seem to be working. #ContentWritingChat https://t.co/EUk14G1iWt pic.twitter.com/QRpePnYYiW — HaroHelpers … Read more

#ContentWritingChat Recap: Succeeding as a Creative, Introverted Entrepreneur with Kim Beasley

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Content Writing Chat recap

For this month’s chat, we wanted to do something a little different to our normal topics. We decided to chat about what it means to be an introvert and a business owner. After all, it seems so many people in the entrepreneurial community these days are actually introverts. Knowing it was something many people could relate to, we had to talk about it on #ContentWritingChat. We talked about struggles that introverts face, how they can effectively use social media, and even how they can build a thriving online business. Let’s dive into the tips! #ContentWritingChat Recap: Succeeding as a Creative, Introverted Entrepreneur with Kim Beasley Hey, everyone! Welcome to this month's #ContentWritingChat! Our guest host is @KimBeasley, a coach who helps others grow their online businesses. ? She's joining us to talk all about succeeding as a creative, introverted entrepreneur. A topic she's written a book about! pic.twitter.com/dfnykgzBNB — Express Writers | Your Content Writing Partner (@ExpWriters) May 4, 2021 Our guest host for this month’s chat was Kim Beasley. Kim coaches fellow introvert entrepreneurs and guides them to growing their online businesses to success. She’s actually written a book all about the topic, called The Creative Introverted Entrepreneur. Q1: What do you think it means to be both a creative and introverted entrepreneur? Before we dive into all the awesome tips, let’s first covert what it means to be creative and introverted as an entrepreneur. Here’s how some of our chat participants defined it: A1a: It is when you have a creative mind and you are an #introvert and you have chosen to turn your passion into a business. #ContentWritingChat https://t.co/dmhaCI66Oy — ??? ???????❦ (@KimBeasley) May 4, 2021 To put it simply, it’s someone who has a creative mind, identifies as an introvert, and has a business of some kind. A1: I think it's about using both your creativity and your personality as an introvert to build and run a business in a way that feels good to you. #ContentWritingChat — Rachel (@rachmoffett) May 4, 2021 When you’re an introverted entrepreneur, you need to consider how that comes into play in your business so you can plan your day-to-day and run your company in a way that feels good. A1: That you can create but still need your own personal space. I am just like this. #ContentWritingChat https://t.co/1OjE1S8CiC — Carlarjenkins (@carlarjenkins) May 4, 2021 As Carla said, having that personal space is key when you’re an introvert. You’ll need to make sure you prioritize time to yourself to rest and recharge. Q2: What advice would you personally give to those who are introverts and running an online business? It’s important to make your business work for you, so you’ll want to factor in your unique personality when it comes to how you’re showing up online. Here’s some advice for all those introverts out there: A2a. When #introverts become comfortable with being seen online and using social media it helps you grow your business online. #ContentWritingChat https://t.co/5qJbpZm1QS — ??? ???????❦ (@KimBeasley) May 4, 2021 A2b. Incorporate email marketing so you can stay connected with your target buyers. #ContentWritingChat https://t.co/5qJbpZm1QS — ??? ???????❦ (@KimBeasley) May 4, 2021 Kim encourages introverts to become more confident in putting themselves out there online through mediums like social media. It’s key in generating more exposure for your business. She also suggests utilizing email marketing. That’s a fantastic way to stay in touch with your audience over an extended period of time, always bringing them back to your work and what you do. A2: I think digital marketing makes it maybe a bit easier for introverts to get the word out about their businesses. If you don't enjoy networking in person, you can do it online (and that's actually been an important skill this past year or so…). #ContentWritingChat — Michelle Garrett (@PRisUs) May 4, 2021 Michelle feels that networking online is really beneficial for introverts. Instead of attending in-person events, they can make connections without ever having to leave the comfort of their own home. Not only that, but when they’re ready to step away, all they have to do is shut down the computer. A2: I think the online nature of things now allows people to be brave! You can put yourself out there in small doses, show your face at strategic times (for trust), and provide information in a conversational way — allowing your personality to come through. #ContentWritingChat — Rachel Wendte (@rkwendte) May 4, 2021 Rachel knows that there are so many ways to put yourself out there and show your personality online. As she said, you can do this in small doses, which is perfect for those just starting out and getting comfortable with being a public figure on the web. A2: Find the safe place in conversations quickly. Where you are most comfortable is where you shine the brightest. #ContentWritingChat — SPW ✍️? (@ShawnPaulWood) May 4, 2021 Shawn’s advice of finding safe places for conversations is spot on. Figure out where you’re comfortable and make that your priority. After all, it’s your business and you get to do what feels right to you. A2. Stick with your priorities, recognize what works for you and what doesn’t. As an introvert, you’ll need to budget in down time. Don’t feel you have to justify that to people. #ContentWritingChat — Dana Lemaster (@DanaLemaster) May 4, 2021 At the end of the day, it’s all about doing what works for you and saying no to what doesn’t. Just don’t forget to factor in that all-important downtime to recharge. Q3 for Kim: What is the focus of your book, Creative Introverted Entrepreneur? For everyone: How does being an introvert or an extrovert factor into your business? For this question, we asked Kim to share a little bit about her book. And we invited all of our other participants to share their thoughts on how being an introvert (or an extrovert) comes into play within business. Here are some responses: A3a. The focus of my … Read more

#ContentWritingChat Recap: Building an Authentic Online Brand with Janet Machuka

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Content Writing Chat recap

These days, having an authentic online brand is a huge factor in your success. After all, people want to know that you’re genuine and that they can trust you. They also want to feel connected to you and your brand. Without trust, you simply cannot expect to be seen as a leader, generate sales, etc. So, how can you position your brand as being authentic? This #ContentWritingChat recap has some helpful tips for you! #ContentWritingChat Recap: Building an Authentic Online Brand with Janet Machuka Welcome to #ContentWritingChat! We're so excited to have you here. ? This month's guest is @janetmachuka_. She is joining us to talk all about building an authentic online brand. Make sure you give her a warm welcome! pic.twitter.com/GIgXrmdNlp — Express Writers | Your Content Writing Partner (@ExpWriters) April 6, 2021 Our guest host for this month’s chat was Janet Machuka. She’s a social media marketing strategist and she has her own Twitter chat, #AfricaTweetChat. Janet shared some great tips with us, so let’s dive in! Q1: What does it mean for a brand to be authentic? If you’re curious what it truly means to have an authentic brand, here’s what you need to know: A1. Being real, genuine and most importantly honest as a brand to your audience. #ContentWritingChat — Janet Machuka (@janetmachuka_) April 6, 2021 Janet feels an authentic online brand is real, genuine, and honest. A1. IMO, an authentic brand is one that shows its human side. How? By lifting the veil over the people managing their social media, showing their personality, having a brand voice, and sharing lots of BTS content too. #ContentWritingChat — Masooma | Content Writer (@inkandcopy) April 6, 2021 For Masooma, it’s all about showing your human side. People want to get to know the real you and see your personality. It helps build a stronger connection. A1: An authentic brand is one you trust, one that is approachable, and one whose content is relevant to you through several layers of your life. If you can't relate to a brand on a personal level, the authenticity score will go down for you personally. #ContentWritingChat — Rachel Wendte (@rkwendte) April 6, 2021 Being approachable is another great element of an authentic brand. When your audience can relate to you, you have a much better chance at succeeding on the way to your goals. A1: A degree of transparency is necessary for a brand to be truly authentic, I think. You have to see them practicing what they preach. #contentwritingchat — Michelle Garrett (@PRisUs) April 6, 2021 Transparency definitely helps! Be open and honest with your audience. A1: To build an authentic personal brand, you need to be yourself. Allow people to get to know who you really are. Don't try to be something you're not. #ContentWritingChat — Rachel (@rachmoffett) April 6, 2021 Don’t forget that you should never try to be something you’re not. People will see right through that. So, just be you! A1: Be real. Don't try too hard. Some brands see success from the competition and try to replicate, only they fall flat on their butt. If you're real, you have nothing to prove. If you're fake, you're proving yourself to everyone. #ContentWritingChat pic.twitter.com/GOrFmrI1MZ — SPW ✍️? (@ShawnPaulWood) April 6, 2021 And don’t try to copy exactly what another brand is doing. You need to forge your own path and do your own thing. Be your true self and everything is sure to come together. Q2: Why is brand authenticity such an important factor in establishing yourself online these days? The authentic brands stand out more than the rest. Here’s why it’s a crucial factor in branding: A2. —It differentiates you from the rest—To be engaged more, you need to be authentic as a brand —It makes a brand attractive and loveable—Authenticity can boost your brands network and referrals #ContentWritingChat — Janet Machuka (@janetmachuka_) April 6, 2021 An authentic brand is going to stand out from everyone else in the crowd. People are more likely to support a brand that they find to be real, relatable, and trustworthy. A2: Because people want to know who they're buying from. Social media provides a great opportunity to show them who you are. #ContentWritingChat — Michelle Garrett (@PRisUs) April 6, 2021 As Michelle said, people want to know who they’re buying from. Through social media, you can help people get to know you and your team. When they know you and like you, they’ll be more likely to engage with your brand and purchase your offerings. A2: Authenticity is online currency. If you can't prove yourself here, where you have the chance to curate yourself, present products thoughtfully, & genuinely respond to feedback, why would I seek out your website or store? Your presence provides context. #ContentWritingChat — Rachel Wendte (@rkwendte) April 6, 2021 Rachel brought up a great point about how people aren’t likely to visit your website or your shop if you fail to position yourself as an authentic online brand. A2: Because you will position yourself as an expert. People will come to you to solve problems and that's how you make money. #ContentWritingChat https://t.co/pRTXLKbmTc — Carlarjenkins (@carlarjenkins) April 6, 2021 At the end of the day, being authentic and showcasing your expertise is what will lead to even more sales in your business. A2: Authenticity matters because you get to bring your uniqueness and individuality to the brand. A lot of companies are just copying each other but when you are authentic, genuine and real, you are going to stand out. #ContentWritingChat — Momina (@toppingofirony) April 6, 2021 And you’ll never get anywhere if you’re trying to be something you’re not. Don’t copy the other brands out there. Be yourself and do your own thing. A2: I think people are now more skeptical and discerning because of the amount of in-authenticity–from fake news, to fake influencers, to brands "posing" their "realness" and people realizing they're not. So thinking and being "real" is critical #ContentWritingChat — Jennifer … Read more

#ContentWritingChat Recap: Content Marketing Trends to Watch in 2021 with Cathy McPhillips

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Content Writing Chat recap

2021 is in full swing, friends! And if you want to make this the year you start getting noticed online, then there are a few content marketing trends you may want to incorporate into your strategy. In this #ContentWritingChat, we talked all about Google’s YMYL standards, whether or not video is still worthwhile, voice search, and more. #ContentWritingChat Recap: Content Marketing Trends to Watch in 2021 with Cathy McPhillips Welcome to this month's #ContentWritingChat! ? Our guest host is @cmcphillips, the VP of Marketing for our friends over at @CMIContent. Make sure you give her a warm welcome! ? pic.twitter.com/EVibxzy7kX — Express Writers | Your Content Writing Partner (@ExpWriters) March 2, 2021 Our guest host for this month’s chat was Cathy McPhillips, the VP of Marketing for our friends over at Content Marketing Institute. Cathy had some great advice to share with us, so let’s dive into the recap for all the tips! Q1: Why is it important to consider the latest trends when it comes to your content marketing? You don’t want to overlook what’s popular in the moment. That’s why it’s smart to watch the trends. Here’s how it can be helpful for you: A1: You need to stay one step ahead of your customers – their needs, their wants, and solving problems they may not even know they have yet. #ContentWritingChat — Cathy McPhillips (@cmcphillips) March 2, 2021 A1b: It's also important to read and consume industry and competitive content, not only to stay in-the-know, but also to continue to find and nurture your niche. #ContentWritingChat — Cathy McPhillips (@cmcphillips) March 2, 2021 Cathy says it’s important to stay one step ahead of your customers. You always need to be thinking about their needs and wants, while also solving their problems. Pursuing the latest trends can provide plenty of opportunities to get exposure to a wider community, which could take your brand to the next level if it goes well. A1. Because you never know when a new development will enhance your brand or provide more value for your audience (actually, I guess those two are pretty much the same). #ContentWritingChat — Dana Lemaster (@DanaLemaster) March 2, 2021 Trying what’s “trending” could be the key to your success. You never know when something new might improve your brand and help you better serve your audience. Q2: Creating valuable content is timeless when growing your brand online. How can you be sure what you create delivers what your audience needs? These tips will ensure your content is always high-quality and super valuable for your audience: A2: In a word…ASK! While I love analytics, nothing beats getting on the phone or Zoom with a customer to talk about their current challenges and opportunities. We try to do this a few times a year, but in between those times I connect on social to check in. #ContentWritingChat — Cathy McPhillips (@cmcphillips) March 2, 2021 A2b: But back to analytics, set up your goals in Google Analytics so you can see not only what is getting views and clicks, but also what is converting your customers to profitable (or the next) action. #ContentWritingChat — Cathy McPhillips (@cmcphillips) March 2, 2021 Analytics are important, but as Cathy said, nothing beats actually talking to your audience. Have conversations with them in the DMs or hop on a Zoom call for some market research. The better you know your audience, the better you’ll be at creating the content that addresses their needs. A2: Poll the people! I love asking my audience what they want to see from me. It helps me stay focused on what’s working & what’s valuable to people. Otherwise, I’ll be tempted to create the kind of content I enjoy making most, which may or may not be useful. #ContentWritingChat — Rachel Wendte (@rkwendte) March 2, 2021 Rachel agrees that talking to your audience is the way to go. Ask people what they want to see from you. It doesn’t get any better than getting answers straight from the source. A2. Your entire content marketing strategy should be built on a solid buyer Persona exercise… Align as close as possible to that for better results… If nothing works, ask feedback from your audience or do a competitive research#ContentWritingChat https://t.co/2v1sSBG8xi — Vivek Nair – The Thrifty Marketer (@vivektweetsso) March 2, 2021 You also want to make sure you’re building your content marketing strategy with your buyer persona in mind. This goes back to knowing who your audience is and where they need help. Then, you can create the content that solves their biggest pain points. But if you’re having trouble creating that buyer persona and planning out content, you can always ask for feedback. A2: What you create should align with your brand purpose & audience, so get feedback. Want to experiment within your brand? Do it but get feedback. Be prepared to respond and adapt your approach. #ContentWritingChat — Tonia | People & Culture Champion (@TheToniaKallon) March 2, 2021 Also, make sure your content aligns with the purpose you’ve set for your brand. You always want to keep your bigger mission in mind. A2) Not a one day task. You research, create, disseminate, analyse, implement in next phase, and repeat the circle. Every step is SO important. If you put the right content on wrong platform; whole thing falls flat. #ContentWritingChat — Megha (@WanderlustGirl_) March 2, 2021 And remember that this isn’t something that can be done in a day. It will take you some time to learn about your audience and what they like. Commit to doing the research though and you will pick up on what they like and what they don’t like. Q3: In 2021, meeting and surpassing Google’s YMYL standards are a must. What does this mean and how does it impact your content creation? Here’s what you need to know about the YMYL standards that are important for all creators: A3: According to @SEMRush, "Your Money or Your Life (YMYL) content is the type of … Read more

#ContentWritingChat Recap: Defining Audience Personas for Better SEO Results with Diana Richardson

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Content Writing Chat recap

Defining your audience personas is crucial if you want to create successful content. But if you aren’t sure what that means, you’ll want to keep reading. In this month’s #ContentWritingChat, we talked all your audience persona… What exactly it is, what you should know about your audience before writing your next piece of content, and more. If you’re ready to learn all about it, let’s dive into the recap! #ContentWritingChat Recap: Defining Audience Personas for Better SEO Results with Diana Richardson Hey, everyone! ?? Welcome to #ContentWritingChat! Our guest host today is our friend, @DianaRich013. She's the social media and community manager at @semrush. And she's joining us to share some tips on defining your audience persona. ? pic.twitter.com/l0spb8NUW0 — Express Writers | Your Content Writing Partner (@ExpWriters) February 2, 2021 Our awesome friend, Diana Richardson, joined as a guest host again to share her expertise with us. She’s a social media and community manager at SEMrush, which is one of our favorite tools for SEO. Diana has previously hosted our chat to talk about optimizing web content and designing an SEO and content creation workflow. Be sure to check those out too! Q1: What exactly is an audience persona and why is it so important? If you haven’t already determined your audience personas, now is the time to get started. Here’s what that means for you so you can see just how valuable it is to know this information: A1 (1/4): #ContentWritingChat An audience persona (or a buyer persona) is a personality description. ? You sketch out who your audience is: demographics, interests, life events, etc. so that you as a business, brand & marketer know WHO you are talking to.?‍?‍? https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 A1 (2/4): #ContentWritingChat Use your website data, social media insights, surveys, etc to find out in-depth information about the people who interact with you. Do not create personas based on assumptions. Use real information. ? https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 As Diana said, defining your audience personas is essential creating a personality description about your target audience. You want to know their demographics and interests in order to create the content that’s most appealing to them. She suggests using website data and surveys as just a couple of ways to gather this kind of information. You never want to assume you know things about your audience. A1 (3/4): #ContentWritingChat Understanding your audience on a ♥️PERSONAL♥️ level will enable you to connect with them in an authentic way. You’ll have an actual human in mind when you’re creating content or a new strategy. https://t.co/QY6TEwGXw4 — Diana Richardson? (@DianaRich013) February 2, 2021 A1: Audience persona is getting to know your audience on a deeper personal level to truly understand them. The more you know about them, the easier it is to provide what they need. #ContentWritingChat — Netvantage Marketing (@netvantage) February 2, 2021 By knowing these deeper details about your audience, you can develop a stronger connection with them and you’ll understand them better. This gives you more of an opportunity to deliver what they need the most. A1: An audience persona outlines a lot about your target audience. What they like, Who they are, etc. You get to know them on a personal level. It is important as that way you'll be to provide them with the right content. #ContentWritingChat — SEO Charge ? (@seocharge_) February 2, 2021 When it comes to your audience, you want to know who they are and what they like. Then, you can start developing content accordingly. A1 It's a detailed description of your ideal user / client / customer. It's the basis of all your marking & sales activities that, with good data, can be targeting the right audiences and come before the right ? at the right time in the ? form #ContentWritingChat https://t.co/isKvbe0ISM — Zala Bricelj – ?? ? #edutech is my jam (@ZalkaB) February 2, 2021 This persona you’ve created will then become the basis of all your marketing and sales activities. As Zala said, it’s going to help you target the right audience at the right time. That’s pretty powerful! A1: By developing your audience persona, you'll have a clear picture of who you're writing for. You'll know their demographics, their needs, etc.@ExpWriters has a great post all about this: https://t.co/BsOwrSnUfV#ContentWritingChat — Rachel (@rachmoffett) February 2, 2021 And if you want some help with the process of defining your audience personas, I shared an awesome post from our very own blog here at Express Writers. Give it a read! Q2: What characteristics do you need to know about your audience before creating content? You really need to go beyond the basic demographics like age and location. Here are some other things you should know about the people reading your content: A2 (1/2): #ContentWritingChat ?You’ll want to understand?:1⃣What do they WANT from you2⃣What do they NEED from you3⃣Their intent (purchase, test, educate, etc) https://t.co/VB0SMPBboV — Diana Richardson? (@DianaRich013) February 2, 2021 A2 (2/2): #ContentWritingChat ?You’ll want to understand?:4⃣Their interests outside of your business/brand/niche (do they love pets, the outdoors, wine, etc)5⃣If they are experiencing life events you can relate to (moving, babies, marriage, etc) https://t.co/VB0SMPBboV — Diana Richardson? (@DianaRich013) February 2, 2021 This breakdown from Diana is spot-on! Knowing what your audience wants, what they need, what their intent is, what their interests are, and any life events they’re experiencing can all play a role in shaping your content. A2: Good things to know about your audience — What questions keep them up at night? Who do they go to for advice? Are they confident in themselves, or do they need extra help to reach goals? How do they learn? Thinking about them this way keeps you genuine. #ContentWritingChat — Rachel Wendte (@rkwendte) February 2, 2021 A good question to ask yourself is, “What questions keep my audience up at night?” You can use your content to address their biggest pain points and provide the solution they need. … Read more

#ContentWritingChat Recap: How to Fuel Your Content Marketing in 2021

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content marketing in 2021

If you want to step up your content marketing in 2021, you’re in the right place! For our very first #ContentWritingChat of the year, we felt it was only fitting to share some tips to help you boost your content marketing efforts. After all, we’re pretty passionate about creating amazing content around here! This topic was actually inspired by a talk our CEO, Julia McCoy, did during a virtual summit back in December. Now, we’re building off of Julia’s advice by learning even more great tips from our community. #ContentWritingChat Recap: How to Fuel Your Content Marketing in 2021 ? Welcome to our first #ContentWritingChat of 2021! To kick off the year, we're hosting a community chat all about fueling ⛽️ your content marketing efforts. Who is excited for this topic? pic.twitter.com/VXfbedt1XU — Express Writers | Your Content Writing Partner (@ExpWriters) January 5, 2021 This month, we opted to do a community chat, opening the floor up to everyone as they shared their thoughts and opinions. So many great tips were shared during this chat, so let’s dive into the recap! Q1:2021 is upon us! Have you developed your content marketing plan for the year ahead yet? Some people are eager to get started with their planning, while others take their time and plan quarterly or even monthly. Here’s what some of our chat participants had to say: A1: Of course, but the content marketing plan has wiggle room so our strategy can change as needed. #ContentWritingChat — Netvantage Marketing (@netvantage) January 5, 2021 Lexie is prepared with a content marketing plan ready to go! However, she also realizes the importance of being flexible. Things can change and you have to be willing to adapt as needed. A1: I'm trying to take it quarter by quarter so I am more agile in terms of how I deliver. #ContentWritingChat — Kushlani De Silva (@kushlani_ds) January 5, 2021 Kushlani tackles her planning on a quarterly basis, which is a smart way to go about it. A1: Yes, spent the last 2 weeks of December putting it together. Not an entire year, but at least the first 3 months. #ContentWritingChat — Chris Roberts (@BetterSmallBiz_) January 5, 2021 Chris is in the same boat and focuses on planning three months at a time. A1: Not the full year ahead. I mostly do month-to-month revising it weekly given the traffic. #ContentWritingChat https://t.co/nY5mSeU3WS — Carlarjenkins (@carlarjenkins) January 5, 2021 Carla prefers to plan month-to-month, allowing her to revise as needed based on her weekly findings within her analytics. Q2: To cultivate success in your business, you need to invest in your personal growth first. How are you planning to prioritize and invest in your content marketing growth this year? If you aren’t sure how to invest in your growth and knowledge, these are some great suggestions: A2: Great question! Connecting with fellow marketers and spending time with valuable resources such as blogs, podcasts, and community chats like this one brings us the insights and the knowledge we need for growth. #contentwritingchat — LiveHelpNow (@LiveHelpNow) January 5, 2021 Connecting with others can be an amazing way to experience growth since you can learn so much from other experts. Reading blogs, listening to podcasts, and participating in chats are great options as well. A2: Twitter chats (like this one); reading blogs and attending webinars/virtual conferences.#ContentWritingChat — Danielle Bullen Love (@daniellewriter) January 5, 2021 Danielle is a fan of participating in Twitter chats. She knows there’s so much to be learned, as you’re exposed to so many new perspectives. A2. Keep learning a priority always… This year I am doubling down on reading books in Marketing, Business, Copywriting genres…#contentwritingchat https://t.co/gWaunvZRCd — Vivek Nair – The Thrifty Marketer (@vivektweetsso) January 5, 2021 Vivek is committing to personal growth by reading books that are about marketing, business, and copywriting. A2: I’m going to every virtual event I can this year, and any time I hear about a book I should read, I’m adding it to the list! Taking notes on how others are succeeding and looking to apply it myself. #ContentWritingChat — Rachel Wendte (@rkwendte) January 5, 2021 For Rachel, she’s going to be attending a lot of virtual events. They can be an amazing way to learn from other experts without having to leave the comfort of your own home. A2. I completely agree with the first part of this question. Honestly, it’s something I try to do anyway. Reading, watching films, taking classes, volunteer work, & talking to people are all great ways to grow on a personal level. #contentwritingchat — Dana Lemaster (@DanaLemaster) January 5, 2021 Dana loves to read, watch films, take classes, volunteer, and talk to people. All are great ways to expand your knowledge and strengthen your skills. A2. For myself, I've chosen a few areas of interest that I want to learn about. I'll start with reading books and blogs on them. Perhaps I'll invest in a course this year. Who knows! 😀 #ContentWritingChat — Masooma | Content Writer (@inkandcopy) January 5, 2021 It may help you to choose a few key areas that you’d like to learn about and find dedicated resources on them, such as any interesting books. A2: I have dedicated a budget towards sharpening my #digitalmarketing and #contentmarketing skills. You must stay current with the latest tech changes in order to stay relevant. #ContentWritingChat https://t.co/WbPD2IsGcb — Carlarjenkins (@carlarjenkins) January 5, 2021 Carla’s advice about having a budget is great. You want to be smart about where you’re investing your money so you don’t spend beyond your means. Set a budget and determine which areas you’d like to give your attention to. A2: Time blocking my calendar has allowed me to set time each week to learn something new. Also planning on attending plenty of chats! #ContentWritingChat — Chris Roberts (@BetterSmallBiz_) January 5, 2021 And once you’ve found some great resources, schedule time into your calendar just for you. This way, you’ll be able to prioritize your education this year. … Read more

#ContentWritingChat Recap: Wrapping Up 2020

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Content Writing Chat

Can you believe this year is quickly coming to a close? It seems like 2020 has flown by, but also gone by very slowly at the same time. No matter what, it’s safe to say it’s been a whirlwind year for everyone. The COVID-19 pandemic has caused a lot of stress and it required each one of us to change up our daily routines. We went from working in the office to working at home, we started going out less, and we’re all wearing masks. So, we thought it was only fitting to do a #ContentWritingChat wrapping up 2020 so we could all reflect on just how much our lives (and businesses) have changed over these past few months. #ContentWritingChat Recap: Wrapping Up 2020 Welcome to #ContentWritingChat! ?? We are so excited to have you with us for our final chat of 2020. It's been a crazy year and we thought it would be fun to reflect on what we've all learned and how this year has impacted us. pic.twitter.com/NT97w2JHIW — Express Writers | Your Content Writing Partner (@ExpWriters) December 1, 2020 Instead of having a guest host, we opted for a community chat this month. We had some great conversations and received some insightful tips from everyone who participated. Let’s dive into the recap to see what some of them had to say. Q1: Overall, how has 2020 been for you? Any big lessons you’ve learned? As we’re wrapping up 2020, we definitely have some important takeaways that we’ll keep in mind as we move into the future. Here are some of the lessons our community members learned: A1: Big lessons learned: *Don't take things for granted. *Appreciate your loved ones. *Live in the moment. *Business-wise – put your customers FIRST. And: *Digital – it's all about your digital presence. Don't neglect it – it'll only become more vital #contentwritingchat — Michelle Garrett (@PRisUs) December 1, 2020 Michelle shared some great lessons that she’s taking away from 2020. Personally, it’s so important to stop taking things for granted, appreciate your loved ones, and live in the moment. And her business advice of putting your customers first is on point! A1: This year gave me time to evaluate my future. While it’s been a struggle to navigate the day-to-day, I’ve found it easier to think in big picture terms. It gives me hope for what’s to come, and what I want that to look like. #ContentWritingChat — Rachel Wendte (@rkwendte) December 1, 2020 For Rachel, this year was all about evaluating her future. Looking at the big picture can really help you determine what you want life to look like moving forward. A1 I'd say, the importance of focusing on yourself, your health & well-being. The importance of shifting to a hybrid model of offline & online (especially in #remotelearning) and the power of connections and community > build your own safety net & your "pack" #ContentWritingChat https://t.co/B31Y3dZXpd — Zala Bricelj – ?? ? #edutech is my jam (@ZalkaB) December 1, 2020 Zala is spot on when she says that it’s more important than ever to focus on yourself, your health, and your overall wellbeing. A1: I think the universal lesson this year has been "There is power in content…and you can't deliver too much of it." #ContentWritingChat pic.twitter.com/a5xwTIUSR9 — Shawn Paul Wood (@ShawnPaulWood) December 1, 2020 In terms of business, content is key! And Shawn knows that you can’t have too much quality content to share with your audience. It’s the perfect way to grow your brand and establish your authority in your field. A1 – Actually, it's been a great year for us. The biggest lesson that we've learned this year is – "You have to leverage an omnichannel approach and build a personalized connection with people to survive."#ContentWritingChat — SEO Charge ? (@seocharge_) December 1, 2020 Also, building a personal connection with the people in your audience is key to surviving in business. It shows them that you really care about their needs. A1: I think a lot of companies could say they learned that an online presence is more important than ever. #ContentWritingChat — Netvantage Marketing (@netvantage) December 1, 2020 And as Lexie said, many brands really saw the importance of an online presence this year. Since many businesses had to close down their physical locations, going digital was crucial. How did the pandemic impact your business? Did you need to shift how you’ve been working? Many companies had to make changes to how they operated. Some had to start working from home and relying on Zoom calls to stay in touch with other team members. And others had to completely pivot their businesses. A2: My work completely changed. As an online educator, my work is determined by the assignments my students get done. And we’ve all seen how pandemic impacts productivity! My role has shifted to confidant & cheerleader to help my students. #ContentWritingChat — Rachel Wendte (@rkwendte) December 1, 2020 When it came to adapting to this year’s changes, having a supportive person in your corner was a game-changer. Rachel found herself essentially becoming a cheerleader to keep her students motivated. A2: For me, the pandemic caused a surge in biz in the spring. I saw more clients trying to be present on social media and increase visibility through content and PR. #contentwritingchat — Michelle Garrett (@PRisUs) December 1, 2020 Michelle actually saw a surge in business during the spring, as more brands started to realize the importance of being present online and social media. That’s a huge plus! A2: Our team, like many others, shifted to fully at home. In terms of client work, some paused work while they were closed, but restarted when it was right for them. #ContentWritingChat — Netvantage Marketing (@netvantage) December 1, 2020 Lexie and the rest of the Netvantage team had to say goodbye to their offices in favor of working from home full-time. She also noticed that many clients had to pause their usual work. A … Read more

#ContentWritingChat Recap: Designing Your SEO & Content Creation Workflow with Diana Richardson

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Content Creation Workflow

Let’s talk about creating optimized content. How do you ensure you’re choosing the right topics? What can be done to increase the chances that your content will rank? And how can you incorporate keywords into your blog post without it seeming unnatural? Well, we covered all of these questions (and more) in this #ContentWritingChat. Now, the tips you need to know are packed into this handy recap. #ContentWritingChat Recap: Designing Your SEO & Content Creation Workflow with Diana Richardson Hey, friends! ?? Welcome to this month's #ContentWritingChat. Our guest host is @DianaRich013. She's a Social Media & Community Manager for the awesome team over at @semrush. Today, we'll be chatting about your SEO and content creation workflow. ? pic.twitter.com/GmwR1bZ8h0 — Express Writers | Your Content Writing Partner (@ExpWriters) November 3, 2020 This month, we were lucky enough to have Diana Richardson be our guest host once again. Diana is a Social Media & Community Manager for our friends over at SEMrush. And she joined our chat to share some tips on SEO and developing an efficient content creation workflow. Let’s dive into the recap for all the advice! Q1: What’s the first step in creating quality, optimized content? Before you dive into writing, there are a few things to consider first. Here’s what you need to keep in mind if you want your content to be successful: A1: #ContentWritingChat Step1⃣: know who you are writing ✒️for & what the end goal is. Always start there. Optimization comes later. Define your audience personas at a personal level & write like you’re writing for that person every time you create content. https://t.co/RZeiuB9FMX — Diana Richardson? (@DianaRich013) November 3, 2020 Diana suggests first knowing who you’re writing for and what your end goal is. You always want to create content with your target audience in mind. This ensures you’re writing about the topics that interest them, as well as communicating in a way that resonates. And of course, you need to know your end goal so you can tailor your content accordingly and track the ideal metrics afterwards. A1: It's important to know your audience. If you don't know who you are writing for, it is hard to create content for them. #ContentWritingChat pic.twitter.com/hUDq88E6WB — Netvantage Marketing (@netvantage) November 3, 2020 Lexie agrees that it’s crucial you know who your target audience is. Otherwise, you run the risk of attracting all the wrong people (or no one) to your content. A1: Knowing why you're writing and who you're writing for. Then you can start to worry about keywords. #ContentWritingChat — Kate Marsh (@Tillison_Kate) November 3, 2020 Don’t rush into keyword research. Kate says you need to know why you’re writing and who you’re writing for first. That will get you started on the right path! A1: To me, the writing _always_ comes first. Quality writing is paramount. #contentwritingchat — Michelle Garrett (@PRisUs) November 3, 2020 And as Michelle said, always remember that quality writing comes first. You cannot allow your writing to suffer for the sake of optimization. Q2: When diving into topic research for your next piece of content, where should you begin? Topic research can feel rather daunting sometimes. After all, there’s a lot you could potentially write about. So, how can you choose the topics that will resonate with your audience? Check out this advice: A2: (1/3) #ContentWritingChat ?Start by brainstorming several broad concepts to research to find the most interesting & asked questions. Put those broad concepts into @semrush Topic Research tool or Google them & reference the People Also Ask section. https://t.co/oYvXre5ZiF — Diana Richardson? (@DianaRich013) November 3, 2020 A2: (2/3)#ContentWritingChat Choose a ❓QUESTION ❓that needs answering & research how much & the quality of the existing content. Keep researching to find a question that is in need of more or better quality content & there’s your next piece. https://t.co/oYvXre5ZiF — Diana Richardson? (@DianaRich013) November 3, 2020 Diana suggests starting with a few broad concepts and then using SEMrush’s Topic Research Tool to narrow down your search. She says to find a question that needs answering, then check out the existing content on that topic. From there, consider what you can add or if there are any other unanswered questions that come up. A2: Begin with your audience. What are they looking for? What will be of value to them? What can you offer? #ContentWritingChat — Kate Marsh (@Tillison_Kate) November 3, 2020 Ask yourself what your audience is looking for. You want to create content that will be valuable for them, while also keeping in mind what you have to offer. The content you publish should showcase your expertise. A2 – You can start by analysing what's really popular in your space with @BuzzSumo @semrush is another great option Headover to @answerthepublic to find relevant questions to target (A combination strategy works really well)#ContentWritingChat — SEO Charge ? (@seocharge_) November 3, 2020 You can also see which topics are performing well in your field by checking out BuzzSumo. Answer the Public is another tool worth testing because you can find relevant questions that people want answers to. A2: #SocialListening is key! Understanding what your audience is already talking about is an essential part of topic research! #ContentWritingChat #socialmediamarketing https://t.co/MBaPvPExou — Raquel Sara (@RaquelSosnovich) November 3, 2020 Raquel knows that social listening is key in learning more about your target audience. Discovering what they’re talking about online can give you some helpful ideas on what you should write about. A2: Social media is a great place to check on trending conversations. If you are in B2B, your customers and partners might have a lot of insight into what you can write on.#ContentWritingChat — Kushlani De Silva (@kushlani_ds) November 3, 2020 And of course, social media is essential in social listening. Use platforms like Twitter to see trending topics and to check out conversations your audience is having. You never know when a new idea might pop up. A2 2/2 The start of topic research happens when you have … Read more

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