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#ContentWritingChat Recap: Internal Linking & Its Importance in SEO with Sarah Danks

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#ContentWritingChat Recap: Internal Linking & Its Importance in SEO with Sarah Danks

The latest #ContentWritingChat was all about SEO as we talked about the importance of internal linking. In this chat, some amazing tips were shared regarding this tactic and how you can use it in building your own website’s online presence. If you’re ready to learn more about it, keep reading for the recap! #ContentWritingChat Recap: Internal Linking & Its Importance in SEO with Sarah Danks Join us for #ContentWritingChat on Tuesday, June 6th at 10 AM Central Time with @ThinkSEM! pic.twitter.com/XOUOS7Vit2 — Express Writers (@ExpWriters) June 3, 2017 Our guest host this week was Sarah Danks from ThinkSEM. She’s their Digital Strategist and is no stranger to a great Twitter chat. In fact, if you’re a regular participant you’ve likely noticed Sarah in our chat before, as she typically joins us every week. It was great having a regular participant step into the guest hosting role and she shared some fantastic advice with all of us. Q1: Why are internal links important? To kick off the chat, we asked everyone to share why they felt internal linking was an important part of SEO. Here’s what a few of our participants said: A1: The World Wide Web is all about connections. What’s related to this content? What else is relevant to my search? #ContentWritingChat https://t.co/MJNwGN1WzR — ThinkSEM (@ThinkSEM) June 6, 2017 Aii: And it doesn’t get more relevant than showing the relationship between pages on your own website! #ContentWritingChat — ThinkSEM (@ThinkSEM) June 6, 2017 As Sarah pointed out, the web is all about connections. Internal linking allows you to to connect pieces of relevant content to one another. You’re able to show the relationship between pages on your own website, which is a great way to keep them on your site longer. A1 If SEO is a house, internal linking is the framework of the house. It moves your “traffic” from room to room onsite. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) June 6, 2017 Julia’s response is really a helpful way to think of internal linking. It helps to move traffic from room to room onsite. This basically means it keeps people from moving from page to page once they’ve first landed on your site. It’s key if you want to keep someone digging into the depths of your archives. A1: Internal links spread your authority and ranking through the site and builds structure! #ContentWritingChat — Jeff Higgins (@ItsJeffHiggins) June 6, 2017 Jeff knows that building up those internal links is a good way to increase your authority with your audience. And who wouldn’t want that?! A1. They help make you a credible, reliable source by showing readers that you’re the authority! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) June 6, 2017 Kristen also mentioned it’s a way to show you’re a credible and reliable source and builds your authority. A1: Makes it easy for everyone. Without these, people will go elsewhere for answers and info. #ContentWritingChat — Jeremy Murphy (@jeremypmurphy) June 6, 2017 By providing internal links, it also makes it easier for your readers to find more relevant content. As Jeremy pointed out, people will go elsewhere to find what they’re looking for if you don’t give it to them. So, if you have more content you know they’d enjoy, link to it! A1: Internal links help guide your audience through your site to other valuable/actionable content #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) June 6, 2017 Elizabeth feels internal linking helps guide your audience through your site and leads them to other valuable, actionable content. Keep that in mind when adding links to content so you can be sure you’re sending them somewhere worthwhile. Q2: How do internal links affect overall site structure? Now that you know the importance of internal linking, you should also know how it’s going to affect the overall structure of your website. Here are a few responses we received in Tuesday’s chat: A2: Internal links are a major part of website architecture. A well-linked site is easy to navigate.#ContentWritingChat https://t.co/R2ISQMC1eI — ThinkSEM (@ThinkSEM) June 6, 2017 A2ii: Conversely, if the linking between pages is sparse it will be difficult to find related content or even convert.#ContentWritingChat — ThinkSEM (@ThinkSEM) June 6, 2017 As Sarah pointed out, a well-linked site is easy to navigate. This is great for visitors to your site because you want everything to be accessible. There’s nothing worse than a site that makes it difficult to find what you’re looking for. Also, if you’re lacking when it comes to links, it makes it harder for readers to find related content. It can also make it more difficult to get them to convert. A2) It offers flow & stability. Internal linking saves the users from thinking where to find additional content. #ContentWritingChat — Jason Schemmel (@JasonSchemmel) June 6, 2017 Jason said internal linking offers flow and stability. Instead of forcing your reader to figure out what to do next or where to go, you can direct them to additional content. Don’t leave it up to them, otherwise there’s a greater chance they’ll leave your site. A2: It helps create a hierarchy of your content and allows users to flow from broad content to more specific content. #ContentWritingChat — Pinpoint Laser (@PinpointLaser) June 6, 2017 This is another important thing to consider! Linking helps create a hierarchy of your content. Through those links, a reader can flow from broad content to more specific content that’s still relevant. A2) Done correctly, Internal linking helps customers more easily find relevant information on their topics of interest. #contentwritingchat pic.twitter.com/batd9sXPaV — Jeff Reno(e) ? (@Renoe) June 6, 2017 Jenn knows internal linking is going to help customers easily find the relevant information they’re looking for while on your site. Make sure you’re taking advantage of that by directing them to the next page you think they’d be interested in. A2: Internal linking is like a roadmap… you can subtlely lead your viewer where you would like them. #contentwritingchat pic.twitter.com/lXEy22t4Q0 — Sarah Nelson (@Blogging_Geek) June 6, 2017 Think of … Read more

#ContentWritingChat Recap: Language in Content with Tara Clapper

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#ContentWritingChat Recap: Language in Content with Tara Clapper

Are you ready to step-up your writing skills? In this #ContentWritingChat, we got technical by talking about language in content. We discussed the use of formal language, changes to style guides, the role an editor plays, and much more. #ContentWritingChat Recap: Language in Content with Tara Clapper Join us for #ContentWritingChat on Tuesday, May 30th at 10 AM Central to chat with our Content Development Specialist, @irishtara! pic.twitter.com/6cW0sK8TFM — Express Writers (@ExpWriters) May 23, 2017 Our guest host this week was our very own Content Development Specialist, Tara Clapper. We were excited to have her join us and she shared some helpful advice you’ll be able to put to use when creating content of your very own. Let’s dive in! Q1: When should you use colloquial vs. formal language in your content? Colloquial vs. formal language. How do you know which one to use when creating content? Here are some tips from this week’s chat that will help you decide: A1: Use language that reaches your audience. Speak as they do! Make them feel loved, not talked down to. #ContentWritingChat pic.twitter.com/zrGkpQTo97 — Tara M. Clapper (@irishtara) May 30, 2017 This is great advice from Tara. She recommends using language that is going to reach your audience. You can speak like they do and make them feel loved and appreciated. It’s just one way to help you better connect with them. A1: You really want to consider the audience you’re writing for and the type of content you’re creating. #ContentWritingChat — Rachel (@redheadrachel) May 30, 2017 Not only do you want to consider your audience, but you also want to consider the type of content you’re creating. You might find that various content types require a different style of language in content. A1 Think about your audience first, then your goals, then decide which type of language will best resonate. #ContentWritingChat https://t.co/sYsa7kGlck — Krystal Blais ? (@krystalblais) May 30, 2017 Krystal knows that it largely depends on who your audience is. When you know what will resonate with your audience, the decision is much easier. She also suggests considering the goals you’re trying to reach as well because the language you use can impact that. A1) I keep it formal in ads, but in regular content I make sure to use my informal, down-to-earth, humanizing voice #ContentWritingChat pic.twitter.com/0TLnk7IciE — Jason Schemmel (@JasonSchemmel) May 30, 2017 For Jason, he likes to stick to formal language when creating ads. However, he’s more informal, down to earth, and humanizing in his regular content. Many choose to switch up their language depending on the type of content they’re producing. A1: In “marketing/sales” content, be more formal/professional. In your blog/SoMe interactions, talk like you would IRL.#ContentWritingChat https://t.co/mOk89TeF5W — ThinkSEM (@ThinkSEM) May 30, 2017 Sarah from ThinkSEM feels the same way. Marketing and sales content is more formal, but blogs and social media interactions are reflective of how you’d speak in real life. A1: Maybe it depends on the type of content but I find in our line of work, anything too formal will go over heads #contentwritingchat pic.twitter.com/J0HYK4uohG — Sara Tetzloff (@que_sara) May 30, 2017 This is a great reason to consider what your audience is going to resonate with. For Sara, she’s noticed that anything too formal in her industry goes over the heads of her readers. You don’t want this to happen, so make sure you choose your language style wisely. Q2: Recently, AP formalized the use of the singular “they.” Should brand adopt trends before style guide changes? By now, many of us are pretty familiar with the AP Stylebook. They’re known to make changes with every new edition, but does that mean brands should adopt changes before they’re made official in the AP Stylebook? Here’s some advice: A2: Yes. Style guides change because of usage, not the other way around. Be in tune w/how your audience speaks. #ContentWritingChat — Tara M. Clapper (@irishtara) May 30, 2017 A2B: If you want to be seen as a progressive brand, you need to make those shifts fast. If traditional, you can wait. #ContentWritingChat — Tara M. Clapper (@irishtara) May 30, 2017 Tara said brands can absolutely adopt trends before style guide changes are made. As she said, those changes come about due to usage, which means people have already adopted them. It helps to be in tune with how your audience speaks. She also suggests adopting changes quickly if you want your brand to be seen as progressive. If your brand is more traditional, Tara feels you can wait. A2: I’d say brands should write how they want to write; not EVERYONE adheres strictly to a style guide.#ContentWritingChat https://t.co/qa53EqidST — ThinkSEM (@ThinkSEM) May 30, 2017 Sarah said brands should write however they want to write. Not everyone is going to adhere to the rules in a style guide, which is absolutely fine. You have to do what’s right for you. A2: Yes, because language evolves quickly: by the time the style guide changes, the language may move again. #ContentWritingChat — Jeremy Murphy (@jeremypmurphy) May 30, 2017 As Jeremy said, language evolves quickly. You never know what language trends people will have adopted by the time style guides are updated. A2 Adapting to newly formalized changes shows that you’re standing updated on trends – shows progress & education. #ContentWritingChat https://t.co/K8AqIdzCqp — Farmore Marketing (@FarmoreInc) May 30, 2017 When you adopt new changes, it shows that you’re staying updated on the trends. Your audience will likely appreciate that! A2 Being on social means knowing about trends way before any formal guide catches up. Use your discretion and adapt #ContentWritingChat pic.twitter.com/JrDTkVGH41 — HeyOrca! (@HeyOrca) May 30, 2017 Being on social media is one way to pick up on trends early on. You’ll likely notice a shift in language just by seeing how others are talking. Q3: What is a sensitivity edit? Should social media messages pass one? Have you heard of a sensitivity edit before? Do you think social media messages need to pass one? We asked … Read more

#ContentWritingChat Recap: Getting Into a Writing Schedule with Kelsey Jones

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#ContentWritingChat Recap: Getting Into a Writing Schedule with Kelsey Jones

As content creators, getting into a writing schedule helps us to stay organized and keep on track when it comes to our work. But how exactly do you create a writing schedule that works for you? That’s what we talked about in this #ContentWritingChat! If you need a content creation schedule of your very own, this is the chat for you! Keep reading for some helpful tips! #ContentWritingChat Recap: Getting Into a Writing Schedule with Kelsey Jones Join us for #ContentWritingChat on Tuesday, May 23rd at 10 AM Central with @wonderwall7! pic.twitter.com/gY1XKyLjtn — Express Writers (@ExpWriters) May 16, 2017 Our guest host for this week’s chat was Kelsey Jones. Kelsey is a marketing consultant, as well as a writer and the creator of MoxieDot. She knows how important it is to set a schedule and stick to it if you want to see results, so she shared tons of helpful advice with everyone in Tuesday’s chat! Q1: What is the importance of having a writing schedule? How can it benefit content creators? Not convinced you really need to have a writing schedule of your very own? We asked our chat participants to share why they think it’s important and how it can be beneficial. Check out what some of them had to say: @writingchat A schedule ensures that I write. As a biz owner( @storyshout @moxiedot_), writing for my own biz often isn’t priority :/ #contentwritingchat — Kelsey Jones (@wonderwall7) May 23, 2017 Kelsey knows that having a schedule ensures she actually makes time for writing. A1 A writing schedule sets the discipline of getting #content done. Otherwise, you risk procrastinating & not finishing. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) May 23, 2017 A1b Just don’t rush yourself and over schedule. ALWAYS allow time for inspiration. 1 amazing post > 10 crappy ones. #ContentWritingChat pic.twitter.com/ePNSbLHk6A — Julia McCoy ? (@JuliaEMcCoy) May 23, 2017 Julia knows that having a schedule and sticking to it is going to give you the discipline you need to get your content creation done. Without a set schedule, you risk procrastinating on your work and possibly not even finishing it. She also reminds us that we shouldn’t fall into the trap of over scheduling. Julia said to allow time for inspiration to strike. And remember that one amazing post will always beat 10 crappy posts. A1 Having a content writing schedule keeps self-imposed pressure on yourself to produce. #contentwritingchat — Jim Katzaman (@JKatzaman) May 23, 2017 Think of having a writing schedule as your own deadline. As Jim said, it adds a little pressure to give you that motivation to produce new content. Sometimes you need that to actually create something new. @writingchat A1: If you rely inspiration FIRST and only, you’ll never write. Schedules keep us productive and accountable. #ContentWritingChat pic.twitter.com/G61p3x8bbj — Shawn Paul Wood (@ShawnPaulWood) May 23, 2017 Having a schedule will ensure you’re staying productive and it holds you accountable. You don’t want to miss those deadlines you gave yourself, now do you? A1a: It gives a level of accountability, forward planning, and consistency to production and strategic thinking. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) May 23, 2017 Accountability, forward planning, and consistency are just a few reasons having a schedule can be beneficial to you. A1 The importance of having a writing schedule is to keep you updated on what needs to be done. Holds you accountable. #contentwritingchat pic.twitter.com/eKDib2H3Nv — Tony Stephan (@OmnipoTony) May 23, 2017 When you’ve laid out a plan, you’ll always know what needs to be done and when it needs to be done by. This is going to be crucial in helping you stay on track with your content creation. A1: Consistency and scheduling can help combat procrastination in writing. At least it does for me. #ContentWritingChat pic.twitter.com/41eR7Ebhb6 — Rogue Jess (@JessOB1kenobi) May 23, 2017 Jess said that consistency and scheduling help her beat procrastination when it comes to writing. If you find you often procrastinate on writing, try setting a schedule and seeing if it helps you out. A1 A writing schedule keeps your purpose ahead of your pencil. No need to ask “what to write” with a strategy & schedule #contentwritingchat — Bill Skowronski (@BillSkowronski) May 23, 2017 As Bill said, there’s no need to wonder what you should write when you have a schedule and a strategy in place. Q2: When writing content, do you have a specific process you follow? If so, share it with us! How do you successfully write a piece of content? We asked everyone to share their processes with us, so take a look at what they had to say: @ExpWriters A2 I brainstorm topics, then write headers, then flush out. Doing headers 1st always helps! #contentwritingchat — Kelsey Jones (@wonderwall7) May 23, 2017 @ExpWriters A2 some of my fav tools for ideation: @BuzzSumo @ubersuggest @answerthepublic @Quora & Twitter hashtags in my industry! #contentwritingchat — Kelsey Jones (@wonderwall7) May 23, 2017 Kelsey starts by brainstorming topic ideas. She then likes to write headers and then begins creating her content. She even shared some of her favorite tools for coming up with great ideas. @ExpWriters A2 Absolutely! Attached is a screenshot of my key 5-step process, from ideation to creation, for @ExpWriters content. #ContentWritingChat pic.twitter.com/XwUXAUye4Y — Julia McCoy ? (@JuliaEMcCoy) May 23, 2017 Julia shared the five-step process that’s used to create content here at Express Writers. Do you follow similar steps? A2: Start w/idea, jot down all thoughts, perform research where needed, flesh out post. Walk away, proof. Publish.#ContentWritingChat https://t.co/PEoplJlHGY — ThinkSEM (@ThinkSEM) May 23, 2017 Once you have an idea, jot down your thoughts, perform research, and then flesh out your post. Take some time away before coming back to proofread it. Once you’ve finished editing, you’re ready to hit publish! @ExpWriters A2: Choose topic, sketch out rough draft, pick visual/video links, write body, revise, edit, enhance, polish. #contentwritingchat — Jeremy Murphy (@jeremypmurphy) May 23, 2017 Once Jeremy has written his first draft, he selects visuals, writes some more, … Read more

#ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra

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#ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra

Although social media continues to change, one thing that hasn’t is how important it is for online brands to be present there. If you’re not actively using social media and engaging with your audience on those platforms, you’re missing out on an incredible opportunity to grow your business. Despite how popular it is, there are still many brands who just aren’t sure how to do social media the right way. In our latest #ContentWritingChat, we talked about engaging your audience on social media and learned some really great tips! #ContentWritingChat Recap: The Best Strategies for Engaging Your Audience on Social Media with Meera Sapra Join us for #ContentWritingChat on Tuesday, May 16th at 10 AM Central Time with @meerasapra from @zoho! pic.twitter.com/9XOcp5gkrD — Express Writers (@ExpWriters) May 11, 2017 Our guest host for this week’s chat was Meera Sapra. Meera is the Product Manager over at Zoho Social and she plays a large role in the brand’s social media presence. She shared a lot of helpful advice on engaging your audience during Tuesday’s chat, so let’s dive into the recap! Q1: What does engagement on social media look like for your brand? Which metrics do you typically measure? When it comes to success on social media, brands all have different goals they’re aiming to reach. To kick off the chat, we asked everyone to share what kind of engagement their brand looks for online and which metrics are most important to them. @writingchat A1. So many ways to track engagement. We just use one simple rule: Measure what matters #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 As Meera said, it’s so important to measure what matters. The metrics that are most important to you might not matter so much to other brands. You may even set different goals based on the campaigns you produce. This is why it’s key to set goals for your content and create and measure with them in mind. A1: The metrics vary based on the goal of the post. It might be likes, shares, or link clicks, etc. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 Again, metrics can vary based on the goal of your social media post. You might be aiming for likes, shares, link clicks, or something else. It all depends! A1. Engagement = clicks, conversions from our social presence! We measure for highest-performing posts using @buffer. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) May 16, 2017 As Julia said, clicks and conversions are two things we always measure here at Express Writers. We want to see that social media followers are taking action by heading over to our website and making conversions (whether that be email sign-ups or sales). Buffer has been a helpful tool when it comes to measure the success of our content. @ExpWriters A1: With @FractureSaga – we’ll be monitoring engagement and referral traffic. #ContentWritingChat pic.twitter.com/IdX7eXXRps — Jeff Reno(e) ? (@Renoe) May 16, 2017 Jenn knows the goals for his brand and he intends to monitor engagement from his audience as well as referral traffic she receives from social media. A1: Comments / Replies are the highest form of complement for engagement. Apart from that, we always like to those RTs! #ContentWritingChat — Digital Natives Cast (@DgtlNativesCast) May 16, 2017 Comments and replies are always great to measure on social media because it’s nice to see that your content gets your audience talking. Use it as an opportunity to engage with them in return and start building a relationship. A1: We measure quantitative (engagement rate, video views, lead gen) and qualitative (what are they saying?) #contentwritingchat pic.twitter.com/wXnLzN8Fwg — Sara Tetzloff (@que_sara) May 16, 2017 For Sara, she has a few different metrics she likes to keep an eye on. They include engagement rate, video views, lead generation, and she monitors what people are saying. Q2: To reach your audience, you have to be present on social media. How do you choose the platforms that are right for you? With so many social media platforms out there, it can sometimes feel a little overwhelming. It can even leave you wondering which platforms you should really be investing your time in. Here’s some advice to help you choose the ones that are worthwhile for your brand: @ExpWriters A2. Instead of spreading yourself too thin, focus your efforts on the networks that matter the most. #ContentWritingChat — Meera Sapra (@meerasapra) May 16, 2017 Meera is spot-on with her answer for this question. As she said, you don’t want to spread yourself too thin. Focus on the social media platforms that matter the most for your brand. That’s going to be different from what other brands are doing, so determine what’s best for you. A2: To know the demo of your audience is incredibly important. That then determines the platforms you should be using. #ContentWritingChat — Roslyn Wertheimer ? (@RE_Wertheimer) May 16, 2017 As Roslyn said, you need to know the demographics of your target audience. This will guide you in the right direction because you can figure out which platforms they’re using the most. A2 Ans is very simple, be there, where your TA is hanging out. Build a community there, be a part of their conversation. #ContentWritingChat https://t.co/EZWR48AzYn — Varun Kumar ? (@DigitalVK) May 16, 2017 Varun agrees that you need to be where your target audience is hanging out online. Once you figure that out, you can begin building a community there and be part of their conversation. That’s key to engaging your audience on social media. A2: Do your homework! You need to learn where your audience hangs out + is active/engaged. Go there 🙂#ContentWritingChat https://t.co/0tWIJ6uZ3h — ThinkSEM (@ThinkSEM) May 16, 2017 Even Sarah agrees! It’s all about being where your audience is spending their time. A2: Where is your audience asking questions? That is where you need to be so you can answer their questions. #contentwritingchat — Netvantage Marketing (@netvantage) May 16, 2017 This is another great way to look at it. Determine where your audience … Read more

#ContentWritingChat Recap: Curating Consistent Content for SEO with Danielle Tate

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#ContentWritingChat Recap: Curating Consistent Content for SEO with Danielle Tate

As online content creators, there’s no denying that SEO is essential. It’s not enough to just write amazing content for your blog, but you have to optimize it as well if you want search engines (and potential readers) to discover it. To help you step up your skills and create content for SEO, you’ll want to dive into the recap of our latest #ContentWritingChat where we talked all about it! #ContentWritingChat Recap: Curating Consistent Content for SEO Join us for #ContentWritingChat on Tuesday, May 9th at 10 AM Central Time with @Elegant_Entre! pic.twitter.com/rdvWR9nxP0 — Express Writers (@ExpWriters) May 2, 2017 Our guest host for this week’s chat was Danielle Tate of Elegant Entrepreneur. Danielle is a CEO, best-selling author, and a speaker. Q1: When it comes to publishing content consistently, where do you find inspiration to write? There’s no denying that sometimes it can be hard to come up with fresh ideas for your content. In order to keep those creative juices flowing, you need to seek a little inspiration. We asked our chat participants where they find inspiration for their writing and here’s what some of them had to say: A1a: I always look for news hooks that correlate with my post topic. Tying in headlines creates interest. #ContentWritingChat pic.twitter.com/p1t9SETgFA — Danielle Tate (@Elegant_Entre) May 9, 2017 A1b: Also, any customer question your company or blog receives is a topic for a post. It’s info your readers want #ContentWritingChat — Danielle Tate (@Elegant_Entre) May 9, 2017 For Danielle, she likes to look for news hooks that correlate to the topics she wants to write about. She also turns to customer questions, as they can make great blog content. This is a good reason to pay close attention to feedback your audience gives you and make note of any commonly asked questions. A1: Find inspiration from your audience! They can give you great ideas based on their questions. #contentwritingchat — Netvantage Marketing (@netvantage) May 9, 2017 It looks like Danielle isn’t the only one turning to customers to find content ideas. The team over at Netvantage Marketing uses this strategy as well. A1: Our customers. What questions are they asking? What are they talking about? #ContentWritingChat pic.twitter.com/PLCOaDqhWC — Kristi Kenyon (@kkenyon86) May 9, 2017 Kristi does the same. She finds out what questions customers are asking and what they’re talking about. This will lead you in the right direction when it comes to potential topic ideas. A1. I usually look at trends, listen for challenges and I have a pretty serious rainstorm board in my office. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) May 9, 2017 Brittany knows it’s a great idea to look at the trends in her industry. This gives you an idea of what’s hot at the moment and provides you with an opportunity to write about it. She suggests looking at trends and listening for challenges others are facing and then having a good brainstorming session. A1 Reading different articles is always a plus, there’s always new inspiration to writing/creating content. #ContentWritingChat pic.twitter.com/BIlyn3BfTd — Tony Stephan (@OmnipoTony) May 9, 2017 For Tony, he enjoys reading different articles for inspiration. There’s always something new to read, whether it’s something within your industry or not. You can always draw inspiration from what others are saying. @ExpWriters A1. I find inspiration to write content from twitter chats and also from successful people who are great with others #contentwritingchat — Cheval John (@chevd80) May 9, 2017 Cheval gets inspiration from Twitter chats. Chats are very informative and they provide you with the opportunity to connect with others and hear their questions. It can be a great place to find your next blog post idea. @ExpWriters A1: Frequently inspired by something someone said, what I see in nature when I #run, and a great photo/video. #ContentWritingChat — Jeremy Murphy (@jeremypmurphy) May 9, 2017 Jeremy finds writing inspiration from a variety of sources. He gets ideas from things he hears others talking about, what he sees in nature while he’s out on a run, and from great photos and videos. Q2: What advice do you have for writers maintaining a blog long-term? One thing that many on the outside looking in don’t realize is that blogging is actually hard work. You take on many roles as a blogger and it can sometimes feel overwhelming. So, how do you manage all of those tasks for the long haul? Check out this advice: A2: Don’t be afraid to widen your scope of topic so you have more to write about for the same audience #ContentWritingChat — Danielle Tate (@Elegant_Entre) May 9, 2017 Danielle says you shouldn’t be afraid to wide your scope of topic when it comes to the content you cover. If your audience would be interested and it’s still relevant overall, there’s no reason you can’t experiment with something new. A2: Write about something you genuinely enjoy, don’t let it turn into a chore, and find a schedule for yourself #contentwritingchat — Digital Natives Cast (@DgtlNativesCast) May 9, 2017 No matter what you choose to write about, it should be something that you genuinely enjoy. If you aren’t passionate about your chosen topic, writing will quickly become a chore. A2: Test, test, test to see what works, scale what does, stop doing what doesn’t. Metrics are our friend. #ContentWritingChat https://t.co/uprUW3fhnm — Jobs2Careers (@Jobs2Careers) May 9, 2017 Make sure you’re running tests to see what’s working for you and what’s not. This allows you to see what you should do more of and what needs to change. @writingchat A2a: Consistency. If you can’t keep it consistent then don’t waste your time. #ContentWritingChat — Our Fractured Minds (@FractureSaga) May 9, 2017 As Jeff said, you need to keep it consistent. If you’re going to start blogging, you need to develop a schedule and stick to it. A2: You need a content strategy and an editorial calendar. Focus on consistently creating valuable, quality content. #ContentWritingChat — Rachel (@redheadrachel) May 9, 2017 To make sure you’re … Read more

#ContentWritingChat Recap: Long-Form Content: Distribution & Promotion Tactics, & Best Examples with Lisa Dougherty

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#ContentWritingChat Recap: Long-Form Content: Distribution & Promotion Tactics, & Best Examples with Lisa Dougherty

There’s no denying that long-form content is where it’s at when it comes to the world of online content. That’s why we had to host a #ContentWritingChat all about this topic that’s so crucial for content creators. If you’re ready to learn more about the benefits of long-form content, how to create it, and how to promote it, you’re in the right place! Now, let’s dive into the recap! #ContentWritingChat Recap: Long-Form Content: Distribution & Promotion Tactics, & Best Examples with Lisa Dougherty Join us for #ContentWritingChat on Tuesday, May 2nd at 10 AM Central Time! Our guest host is @BrandLoveLLC from @CMIContent! pic.twitter.com/lBerwOZFyj — Express Writers (@ExpWriters) April 26, 2017 Our guest host this week was Lisa Dougherty. Lisa is an entrepreneur and she’s also the Blog & Community Director over at Content Marketing Institute. CMI is one of our favorite resources and we were thrilled to have Lisa join the chat and share her expertise on long-form content. Q1: Why should you consider long-form content in this age where so many talk about short-form content? You’ve likely heard that we as human beings tend to have short attention spans. So, if this is true, then why are people pushing brands to create long-form content online? Here’s how longer, valuable content can actually benefit your brand: A1a: Long-form content (2k+ words) typically performs better on social, increases website authority, plus links. #ContentWritingChat — Lisa Dougherty (@BrandLoveLLC) May 2, 2017 A1b: Long-form content is more likely to generate backlinks signaling search engines quality content that ranks higher. #ContentWritingChat — Lisa Dougherty (@BrandLoveLLC) May 2, 2017 Lisa said long-form content typically performs better on social media, plus it also increases website authority and earns you links. @ExpWriters A1 Short answer: long-form WORKS. More rankings, shares and reads actually happen w/ long-form! #ContentWritingChat pic.twitter.com/F9OsBb6i65 — Julia McCoy ? (@JuliaEMcCoy) May 2, 2017 More rankings, more shares, and more reads! Need we say more about why long-form content ROCKS? A1: Long-form content goes deep with customers, strengthening connections with them. #ContentWritingChat — Sara Tetzloff (@que_sara) May 2, 2017 Sarah feels long-form content allows you to go deep with your customers and strengthen your relationship with them. After all, when they fall in love with the valuable content you create, they’ll truly appreciate your work and become big fans of your brand. A1: If it’s meaty, long-form content gives readers a lot of value. Still needs to be concise, actionable. #ContentWritingChat — Darcy De Leon (@darcydeleon) May 2, 2017 Darcy knows longer content can provide readers with tremendous value, which they’re sure to love you for. Make sure that you keep your content concise and actionable to ensure they’re engaged. A1 Long-form content offers a more complete narrative, which means you have to stay lively to keep attention throughout. #ContentWritingChat — Jim Katzaman (@JKatzaman) May 2, 2017 As Jim mentioned, you’ll have to work in order to keep the attention of your audience when creating longer content. You don’t want them to tune out before finishing your post. Q2: How do you ensure longer blog posts are captivating and hold attention all the way through? With longer content, you’re going to have to hook your reader in the very beginning and then hold their attention to get them to read through your entire post. What’s the secret to making that happen? Check out this advice from Tuesday’s chat: A2a: Capturing attention is hard in a noisy world. Tell your story w/ emotion. Use personal experiences. #ContentWritingChat — Lisa Dougherty (@BrandLoveLLC) May 2, 2017 A2b: Write for your reader, not search engines, so they’ll keep coming back. #ContentWritingChat — Lisa Dougherty (@BrandLoveLLC) May 2, 2017 Lisa encourages you to tell your story and infuse it with emotion. Share your personal experiences. It’s this kind of content that will leave people wanting to read more. She also said to write for your reader, not the search engines. While it’s fine to optimize your content for search engines, you need to create with your reader in mind. It’ll help you develop a stronger connection with them and they’ll continue to come back and read more. A2c: Headlines attract attention. Intros lure readers in. Keep both interesting and short. #ContentWritingChat — Lisa Dougherty (@BrandLoveLLC) May 2, 2017 Lisa also shared some great advice when it comes to writing your long-form content. As she mentioned, headlines will attract attention. They are what will get people to your content in the first place. What will get them to read is your introduction and the content that follows. Make sure you keep it interesting and drawn them in. A2 Put drafts aside for a day or two. Then read with fresh eyes. If your long-form content bores you, you have problems. #ContentWritingChat — Jim Katzaman (@JKatzaman) May 2, 2017 When it comes to editing, Jim suggests letting your drafts sit for a day or two. Then, once you’ve had some time apart, you can come back and edit with fresh eyes. As he said, if your long-form content bores you, you have problems. You need to find a way to change it up before you hit publish. A2: Long blogs require strategic formatting to keep reader interest: graphics for visual support, a captivating voice #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) May 2, 2017 Elizabeth knows longer blog posts will require strategic formatting in order to keep your reader interested and to lead them through the post. It’s also important to showcase your brand’s captivating voice. @writingchat A2: Format them properly with headings, subheads, etc. Make sure blog posts have a good flow from 1 point to the other. #ContentWritingChat — Pinpoint Laser (@PinpointLaser) May 2, 2017 How you structure your blog posts also plays a major role in keeping people hooked on your long-form content. You’ll want to use headings and make sure everything flows. Headings are great for separating individual ideas and it helps to break up big blocks of text. And making sure everything flows is important because you … Read more

#ContentWritingChat Recap: Being Recognized & Known Online: Personal Branding 101

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#ContentWritingChat Recap: Being Recognized & Known Online: Personal Branding 101

This week’s #ContentWritingChat was all about personal branding! We talked about who should have a personal brand, they key steps to creating one, and much more. If you missed the chat or need a refresher on the topics we covered, it’s time to dive right into our recap! Join us for #ContentWritingChat on Tuesday, April 25th at 10 AM Central Time with @FeldmanCreative! pic.twitter.com/OPqu7a0Q8I — Express Writers (@ExpWriters) April 18, 2017 Our guest host this week was Barry Feldman. Barry is a content marketing consultant, copywriter, and author. In fact, he recently wrote a book called The Road to Recognition. Q1: How do you define a personal brand? Who has a personal brand? To kick off the chat, we asked everyone to share their definition of a personal brand. What do they think it means to have a personal brand and who actually has one? Check out some of these responses from the chat: A1: A personal brand is the perception people have of you regarding your professional life. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 A1: Everyone has, or has the potential to have, a personal brand. Whether they take control of it is the question. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 As Barry said, a personal brand is the perception people have of you regarding your professional life. People are always going to have thoughts and opinions surrounding you, whether you realize you have a personal brand or not. So, you better make sure it’s a good one! He also added that everyone has or has the potential to have a personal brand. It’s important that you recognize this and take control of the image you’re portraying. @ExpWriters A1: I think of a personal brand as your essence, what you stand for, what you won’t fall for. Your mission and values. #ContentWritingChat — Katie Lewis (@kathryndlewis) April 25, 2017 Katie had a great answer to this first question. She feels a personal brand is your essence, what you stand for, and what you won’t fall for. It’s all about your mission and the values you have. Definitely something worth thinking about! A1. A personal brand is a package of who you are and what you’re about that you represent to the world. #ContentWritingChat https://t.co/JH8FG4hRuo — Maggie Bizzell (@MaggieBizz) April 25, 2017 Maggie said your personal brand is a package of who you are and what you’re about. This package essentially represents you to the world, which is why it’s something everyone should think about. @writingchat A1: You are your personal brand. Everything anyone can see or read about you makes up how you’re perceived. #ContentWritingChat pic.twitter.com/jaNpkat5LQ — Jeff Reno(e) (@Renoe) April 25, 2017 As Jenn pointed out, everything anyone can see or read about you makes up how you’re perceived. It may sound a little scary, but remember that you can take control of your personal brand overall. A1 You personal brand is your vibe! How you communicate who you are, what you do, what people can expect from you…#ContentWritingChat https://t.co/SyLCps7dj1 — Gabriela Cardoza (@CardozaGab) April 25, 2017 Gabriela said your personal brand is your vibe. It’s all in how you communicate who you are, what you do, and what people can expect from you. Here’s hoping your personal brand gives off an amazing vibe! A1: First of all, everyone has a personal brand, whether they want to or not! It’s how you represent yourself to others. #contentwritingchat — Netvantage Marketing (@netvantage) April 25, 2017 Lexie from Netvantage Marketing feels everyone has a personal brand. This is why it’s so important to consider how you’re representing yourself, especially online. A1: Everyone has a personal brand, from personality to reputation, what do people think of you when you aren’t around? #contentwritingchat — Digital Natives Cast (@DgtlNativesCast) April 25, 2017 Ask yourself the following question… What do you want people to think of you when you’re not around? Make sure your personal brand is a reflection of that answer. Q2: What key steps should someone take when building a personal brand? Now that you know what a personal brand is, let’s talk about the key steps to building it. It’s likely that you have a personal brand whether you realize it or not and you want to make sure it’s an accurate reflection of you. Here’s what you need to know: A2: Establish your message (UVP). ID an audience. Concentrate on a niche. Find the right platform. Deliver value. #contentwritingchat — Barry Feldman (@FeldmanCreative) April 25, 2017 Barry’s key steps to developing your personal brand: establish your message, identify who your audience is, concentrate on a niche, find the right platform, and then deliver value. @ExpWriters A2 Know your MVP/ value prop and your audience, first & foremost. Then build a content strategy & YOUR unique voice. #ContentWritingChat pic.twitter.com/kRegTw4L4H — Julia McCoy ? (@JuliaEMcCoy) April 25, 2017 Julia said to know what value you can provide and who your audience is first. From there, you can begin building a content strategy and your unique voice. A2. Before you start throwing things to see what sticks, get clear on who you’re talking to and why. #contentwritingchat — pamelahughes (@pamelahughes) April 25, 2017 Pamela knows just how important it is to know and understand who your audience is, so start there by figuring out who you’re targeting. A2: Know who you are; who your audience is & how to interact with them. Think sustainability; not trends. Be yourself.#ContentWritingChat https://t.co/YbEhBTtWJ6 — ThinkSEM (@ThinkSEM) April 25, 2017 Sarah’s advice is to know who you are and who your audience is, plus how you’re going to interact with them. It’s also important to be yourself, otherwise you aren’t building your brand on a strong foundation. @ExpWriters A2: They should first create a mission statement and set of values, giving their brand direction. #ContentWritingChat — Katie Lewis (@kathryndlewis) April 25, 2017 Katie suggests starting by creating a mission statement and setting values. This will help give you some direction with your brand … Read more

#ContentWritingChat Recap: Writing Productivity with Pamela Rosen & Forrest Bryant of Evernote

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#ContentWritingChat Recap: Writing Productivity with Pamela Rosen & Forrest Bryant of Evernote

Let’s face it… Writing is no easy task. From brainstorming ideas, to actually getting them out on paper (or on your computer screen), and then editing everything, it can sometimes be a stressful process that takes a while to complete. Fortunately, in this week’s chat, we shared some amazing tips for writing productivity that will help you tackle your writing tasks with ease. #ContentWritingChat Recap: Writing Productivity with Pamela Rosen & Forrest Bryant of Evernote TODAY: Join us for #ContentWritingChat at 10 AM Central Time with @pambieworld and @fojazz from @evernote! pic.twitter.com/O9cwclhbs8 — Express Writers (@ExpWriters) April 18, 2017 Our guest hosts this week were Pamela Rosen and Forrest Bryant, who are both part of the amazing Evernote team. Pamela is a Senior Copywriter for Evernote and Forrest is their Director of Content. Since they’re both experienced writers and content creators, they were the perfect fit to share some writing productivity tips with everyone in the chat. Q1: What does writing productivity look like to you? To kick off the chat, we asked everyone to share what writing productivity looks like to them. Check out their responses and see if any of these resonate with you: A1a: For me, it’s a state of flow. That requires clarity, purpose, direction. ? #ContentWritingChat pic.twitter.com/f6FaDKBCcB — Forrest Dylan Bryant (@fojazz) April 18, 2017 A1b: It’s not just a matter of output. The quality and value of what I write are equally (more?) important. #ContentWritingChat — Forrest Dylan Bryant (@fojazz) April 18, 2017 For Forrest, writing productivity is a state of flow. He said it requires clarity, purpose, and direction. And of course, it’s not all about how much content you’re able to create. It’s more important to focus on the quality and the value of the content you’re writing. A1a: It’s being able to get in the zone. When words flow freely without interruption. #ContentWritingChat — Pamela Rosen (@Pambieworld) April 18, 2017 Pamela said writing productivity is being able to get into the zone. When you get to that state where the words are flowing freely and you don’t have any distractions, it’s always a great place. @ExpWriters A1: Productivity isn’t just about how much you get done, it’s about how well you do it. Set a sched that works for you. #ContentWritingChat pic.twitter.com/x15a0eDjsP — Jeff Reno(e) (@Renoe) April 18, 2017 Jenn is absolutely right that it isn’t about how much you get done, but how well you do it. You have to come up with a schedule and processes that work for YOU, not anyone else. A1: I write in productive phases: Research, draft, edit, publish. #ContentWritingChat — Tara M. Clapper (@irishtara) April 18, 2017 Tara, our Content Development Specialist, writes in productive phases. These phases include researching, drafting content, editing, and then publishing. A1 Being able to get writing assignments done at a good time, knowing there will be a first draft & editing to be done. #ContentWritingChat pic.twitter.com/dlWIzza3a6 — Tony Stephan (@OmnipoTony) April 18, 2017 Tony feels productivity is about getting his writing assignments done at a good time. This means there’s no time to procrastinate! @ExpWriters A1: Blocking all distractions and creatively plowing through hour(s) of time writing without multitasking. #ContentWritingChat — Jeremy Murphy (@jeremypmurphy) April 18, 2017 Jeremy knows it’s helpful to block out distractions when you have writing to be done. If you just focus on your writing, as opposed to multitasking, you’ll be much more productive. A1 Productivity to me is not spending 3 hours binging on Netflix during a deadline and actually doing work. #ContentWritingChat pic.twitter.com/9fqphvPJvX — HeyOrca! (@HeyOrca) April 18, 2017 Sorry to say it, but writing productivity also means ditching Netflix for a while as you get work done. A1 Productivity is a balancing act: passion, focus and efficiency. It helps that excitement is a great motivator. #ContentWritingChat — Olivia Dello Buono (@oliviadello) April 18, 2017 Olivia knows that passion, focus, and efficiency are three very important factors of the writing process. And she’s right that a little excitement about the task at hand helps too! Q2: Which strategies do you implement when writing content for your brand? When it comes time to write content, which strategies do you rely on to get things done and do them well? Check out what some of our chat participants do when writing: A2a: Remember above all, it’s still people talking to people. Be human, be real. Be engaging. Don’t try to sell. #ContentWritingChat — Pamela Rosen (@Pambieworld) April 18, 2017 A2b: I ask myself, ‘do I want to read this?’ If not, I start over. #ContentWritingChat — Pamela Rosen (@Pambieworld) April 18, 2017 Pam shared a great reminder that everyone should keep in mind when writing content. You always need to be human and real because you are speaking to actual people. Another human being is going to be reading your content and you want to create something that resonates with them. To do that, focus on engaging your audience and adding value. It’s helpful to ask yourself if you would want to read the content you’ve created. If not, you should start over. While everything you write needs to appeal to your audience, it also needs to appeal to you as well. A2a: Every piece of content should deliver real value to the reader and/or generate excitement. That’s priority one. #ContentWritingChat — Forrest Dylan Bryant (@fojazz) April 18, 2017 Forrest said you need to make sure every piece of content delivers value to your reader and/or generates excitement. Before you hit publish, ask yourself if it’s serving your audience in some way. If not, you probably need to revisit what you’ve written. A2. Ideation (inspiration) Research (topic, audience, etc.) Outline/Visualize Scribble thoughts Write Edit#ContentWritingChat https://t.co/plzofTnGvu — Gabriela Cardoza (@CardozaGab) April 18, 2017 Gabriela’s writing process looks something like this: getting inspiration, researching the topic and audience, outlining the content, scribbling down her thoughts, writing, and then editing. A2: Ask yourself: does this benefit my readers? Does it fit with our goals? Is it … Read more

#ContentWritingChat Recap: Instagram Stories for Business with Sue B. Zimmerman

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#ContentWritingChat Recap: Instagram Stories for Business with Sue B. Zimmerman

Are you using Instagram Stories for your brand? If not, you should be! And if you’re wondering how to get started, our latest #ContentWritingChat is perfect for you. If you missed out, dive into the recap below, which is filled with awesome tips brands can use to impress on Instagram Stories. #ContentWritingChat Recap: Instagram Stories for Business with Sue B. Zimmerman Join us for #ContentWritingChat on Tuesday, April 11th at 10 AM Central Time to chat Instagram Stories with @SueBZimmerman! pic.twitter.com/zqqS8QRVGy — Express Writers (@ExpWriters) April 4, 2017 Our guest host this week was the Instagram Expert herself, Sue B. Zimmerman. Sue is no stranger to posting content on Instagram Stories, so she shared her tips on how we can all be using it to connect with our audience and grow our online presence. Q1: Is it important for a brand to be present on Instagram Stories? How can it help your brand? Is it really necessary for a brand to be using Instagram Stories? And how exactly can this Instagram feature help a brand’s online presence? Find out what our chat participants think about it below: A1 Instagram Stories are great for brands if you have a strategy that your audience will be interested in watching #ContentWritingChat pic.twitter.com/AYPgTi7rsk — ★TheInstagramExpert★ (@SueBZimmerman) April 11, 2017 Sue feels Instagram Stories can be great for brands if they have a strategy their audience would be interested in watching. After all, it comes down to having interesting content that your target audience would want to tune into. A1 Stories are mostly for real human story which #Millennials & all other loves. You can’t ignore #InstagramStories #ContentWritingChat https://t.co/DMowno4UZz — Varun Kumar ? (@DigitalVK) April 11, 2017 Varun knows that millennials and many others connect with real, human stories. Instagram Stories provides a great way for you to share that with your audience. A1: I think IG stories can really help personalize your brand, we need to jump on board & do it. #ContentWritingChat https://t.co/Hj4P2JdG6L — editorr® (@editorrapp) April 11, 2017 It’s a great way to personalize your brand and allow your followers to get to know you. When they get to see who you are and what you’re all about, they’ll form a stronger connection with your brand. A1 Instagram stories bring your audience up close and personal with your brand! Don’t fail to utilise it! #contentwritingchat pic.twitter.com/sUycYUWXl6 — HeyOrca! (@HeyOrca) April 11, 2017 You can easily bring your audience up close and personal with your brand through your Stories content. Q2: How do you know if Instagram Stories is right for your audience? Should you also be using Snapchat or stick to just one? Before you begin using Instagram Stories, it’s important that you consider if it’s right for your brand and your audience. While it may work for someone else, it might not be the ideal move for you, so you have to think about it first. Check out this advice on how to know if it’s right for you and if you should also use Snapchat: A2 I think #InstagramStories can be use for any business as long as it aligns with your core business values #ContentWritingChat — ★TheInstagramExpert★ (@SueBZimmerman) April 11, 2017 Sue said Instagram Stories can work for any business, as long as it aligns with your core business values. A2: Go to where your audience is! If you’re followed on Snapchat, use that plaform, if it’s Instagram, go there! #contentwritingchat — Digital Natives Cast (@DgtlNativesCast) April 11, 2017 When choosing between Instagram Stories and Snapchat, you want to consider where your audience is. Use the platform that they’re actively using so you stand a better chance at getting seen. A2a: Do your research! Are your customers on IG? Do your competitors do well on IG? Don’t be there for the sake of it! #contentwritingchat pic.twitter.com/x1JaVtAdqx — Traffic Jam Media (@trafficjammedia) April 11, 2017 Take the time to do your research before investing the effort into another platform. Ask yourself if your customers are spending time on Instagram Stories. Are your competitors doing well there? These are important things to consider before diving in. A2: If IG audience likes your Stories, head over to SnapChat to see if it resonates there, too. If not, no biggie.#ContentWritingChat https://t.co/ZAx01ScsfL — ThinkSEM (@ThinkSEM) April 11, 2017 If your audience likes your content on Instagram Stories, Snapchat may work for you as well. If you want to find out, the best way is to just give it a go and see what happens. A2 I’d recommend testing all that your audience uses-see where you get the most engagement, not just views #ContentWritingChat https://t.co/Kaic6Wjafy — LUCYrk (@LUCYrk78) April 11, 2017 Lucy also recommends testing to see which platform is ideal for your brand and audience. Try sharing content to each and see which one gets the most engagement. A2: Don’t just blast the same content on both channels, especially if your audience is on both. Shake it up a little! #ContentWritingChat pic.twitter.com/lESGqF9MVx — Mallie Rust (@malliefe2o3) April 11, 2017 As Mallie said, it’s important that you don’t share the same content on both channels. If you have people following you on Instagram Stories and Snapchat, it’ll be repetitive. Find ways to change it up so that it stays fresh and interesting. Q3: What kind of content should you create and post to your Instagram Stories? Once you’ve made the decision to commit to Instagram Stories, you need to decide what you’ll post there. After all, you can’t just post any old thing. It has to be relevant and appealing to your audience. Here’s some helpful advice so you can create amazing content for Stories: A2 Make sure you are sharing EXCLUSIVE content in your IG Stories so people come back every time they see the rainbow #ContentWritingChat — ★TheInstagramExpert★ (@SueBZimmerman) April 11, 2017 A3 Share a Raw, Informal Glimpse Into Your Business #ContentWritingChat Real & Raw is what connects others to YOU — ★TheInstagramExpert★ (@SueBZimmerman) April 11, 2017 Sue recommends sharing exclusive content to … Read more

#ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner

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#ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner

Did you catch the latest #ContentWritingChat? We had a great discussion all about internal communications tactics. This is one chat you’ll definitely want to check out if you manage or are part of a team so you all can work together effectively. Keep reading for the recap! #ContentWritingChat Recap: Internal Communications Tactics for World-Class Content Marketing with Pam Didner Join us for #ContentWritingChat on Tuesday, April 4th at 10 AM Central Time as we chat with @PamDidner! pic.twitter.com/tt5eKkStMk — Express Writers (@ExpWriters) March 28, 2017 Our guest host for this chat was Pam Didner. Pam is a marketing strategist, speaker, and author. The topic of internal communications tactics was inspired by her book, Global Content Marketing. Q1: Why is internal communication so important for successful content marketing? To kick off the chat, we asked everyone to share why they felt internal communications was important when it comes to content marketing. We received some great responses and here’s what some of the chat participants had to say: A1 Diff people are involved frm content planning to promotion.When everyone is aligned, teamwork makes dream work. #ContentWritingChat pic.twitter.com/q8bYk7TJwV — Pam Didner (@PamDidner) April 4, 2017 Pam knows that internal communication can help keep everyone on the team aligned. When everyone is on the same page and they’re all working together, amazing things can happen. @ExpWriters A1 Great internal communication is THE single most important thing to awesome CM planning and execution, in a team. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 As Julia said, great internal communication is so important when it comes to content marketing planning and executing. It’s crucial for all of us here at Express Writers, especially as a remote team. A1 #communication is the key for clear & effective messaging, which is the basic requirement for any #ContentMarketing #ContentWritingChat https://t.co/AKjP3KMdft — Varun Kumar ? (@DigitalVK) April 4, 2017 Varun said communication is key for clear and effective messaging, which is a must for content marketing. A1: Internal communication is how you keep your content strategy cohesive. Everyone needs to be on the same page. #ContentWritingChat pic.twitter.com/zLQdPtJHbi — Mallie Rust (@malliefe2o3) April 4, 2017 Mallie knows it’s important to keep your content strategy cohesive, which is why it’s essential that you and your team communicate regularly. A1: If we don’t communicate well internally with our team, how can we communicate well with customers and the audience. #ContentWritingChat — Iva Ignjatovic (@IvaIgnjatovic) April 4, 2017 As Iva said, if you aren’t able to communicate well with your own team, how can you effectively communicate with your clients and your audience? Q2: How would you define internal communication(s) in content marketing? We know why internal communications plays such an important role within content marketing, but what does it all actually mean? Take a look at these responses from Tuesday’s chat: A2 My def: Come together through strategy & work together via process and tools. It’s about following your workflows. #ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s definition of internal communications in content marketing is: coming together through strategy and working together via processes and tools. She also states that it’s about following the workflows you have in place. A2Internal housekeeping: the art of communicating ideas, value and relevancy of content to those across the organization #ContentWritingChat — Maureen Jann (@MaureenOnPoint) April 4, 2017 Maureen said it’s the art of communicating ideas, value, and relevancy of content to those across the organization. @ExpWriters A2 Having a framework & schedule. Frequent meetings to brain dump, curate ideas together. Ability to co-create content. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) April 4, 2017 When it comes to the Express Writers team, Julia loves to have frequent meetings to brain dump ideas and curate ideas as a team. It allows everyone to co-create. A2: Having a system where every member of the mkt team is aligned in their efforts, on the same page, on the same sched. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 For Elizabeth, it’s all about having a system that allows every team member to be aligned and on the same page. After all, it’s so important that everyone on a team is on the right track. @ExpWriters A2. I would say providing clear directiion to your team and stepping back to allow them to shine #contentwritingchat — Cheval John (@chevd80) April 4, 2017 Providing clear direction to your team and stepping back to allow them to shine is all part of internal communications for Cheval. It’s great to collaborate as a team, but you also want to give everyone room to do what they do best. Q3: What are some key steps in creating internal communication tactics? To create internal communication tactics for your team, you’ll want to read through this helpful advice from the chat: A3 Key steps: -Align on comm. objective -Agree on strategy & tactics -Execute tactics -Host Regular meeting/follow up#ContentWritingChat — Pam Didner (@PamDidner) April 4, 2017 Pam’s key steps include: align on the objective, agree on a strategy and tactics, execute tactics, and host regular meetings to follow-up. A3: Find the right tools for your team to use. Train your team on how to use them. Create best-practices. Enforce. #contentwritingchat — Elizabeth Greenberg (@BettaBeYou) April 4, 2017 Elizabeth’s advice is to find the right tools for your team to use. What works for one team might not be ideal for yours, so choose the tools that are going to be the most useful to the work you do. Then, take the time to train your team on how to use it so everyone can get the most from the tool. @ExpWriters A3) Have a clearly defined method of communication that EVERYONE can & should use. Make sure everyone’s on the same page #ContentWritingChat pic.twitter.com/g7StvYGxP1 — Jason Schemmel (@JasonSchemmel) April 4, 2017 Jason suggests having a method of communication that everyone on the team can use. You want to make sure everyone is on the same page. A3: Be open & approachable with … Read more

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