Blogging - Express Writers

How to Promote a Blog Post to Generate Traffic to It

February 6, 2025January 28, 2025 by Sarah Damron

Blogging is only half the battle. Promoting it is the other half. While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your content’s visibility. If you’re unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Email Marketing Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts. A few tips when marketing content through email include: Teasing subscribers with snippets to pique their interest. Using eye-catching CTAs to encourage them to take action. Personalizing the email by including warm greetings and the subscriber’s name. Sending follow-up emails to remind them to check out the amazing content. When sending a teaser email, keep it simple. Short intros, non-distracting graphics, and a link to the blog post are more effective than lengthy content. Did you know you can also repurpose your blog post into emails? Split them into smaller topics for variety and link each topic to the original blog post. Marketing your blog post through email gives you direct access to subscribers via their inboxes. It’s also inexpensive, and the results are measurable by analyzing email opening rates and click-through rates. When using email marketing as a promotional strategy, let your readers choose a frequency for receiving mail that won’t overwhelm them. Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. Share on Social Media Platforms Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. If you’re wondering how to share a blog post on social media, an effective approach is to share teaser points along with a link to the full article. You can also take advantage of WhatsApp Status, Facebook and Instagram Stories, and Twitter Threads that disappear after 24 hours. An effective way to use these status and stories features is to break down your blog post into key points and turn them into multiple statuses, then include a link in the last status. YouTube Stories, on the other hand, last longer. They disappear after 7 days, but they’re only available for channels with 10,000 subscribers. If you’re not eligible, promote your blog post through a short YouTube video and include the blog’s link. With social media sharing, you’ll enjoy increased visibility due to a large audience. It’s also cost-effective since sharing is free unless you’re using paid ads. You also get real-time feedback through comments, likes, and shares, and gradually build a community as readers interact with your post. When choosing a social media platform, consider which suits your audience’s demographics. For instance, Instagram is popular with Gen Z while Facebook caters mostly to Millenials, Gen X, and Baby Boomers. Share on Content Publishing Platforms Content publishing platforms allow you to create and publish longer content than is possible on social media. Popular ones include LinkedIn, Medium, Blogger, and WordPress. Platforms like LinkedIn and Medium, which have numerous users, have inbuilt audiences where your posts are recommended to users, helping you reach a wider audience. They also contain engagement metrics such as shares, comments, likes, number of views, and average time spent by readers on your articles. Other platforms like Substack can integrate with email to further promote your blog posts to your subscribers. WordPress has SEO optimization features to help your blog post generate traffic. These content publishing platforms are user-friendly, making them easy to use for non-tech persons. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. When choosing the best publishing platform, consider your audience. For instance, LinkedIn caters to professionals seeking B2B content while Medium has a broad readership. Get Help from Influencers Influencers have a significantly large fan base, and they also have the power to influence their fans to make certain decisions. With their wide reach, influencers can promote your brand’s blog posts to reach a wider audience and generate more traffic. Search your industry or niche to discover which influencers fit your needs. There are influencer search tools such as Upfluence and Promoty which make it easier to find them. When you find the right one, collaborate with them on ideas such as allowing them to take over your social media for a day, and helping you promote your content to your followers and the influencer’s followers. When seeking influencers to promote your brand’s blog posts, consider settling for ideas that benefit both you and the influencer. Therefore, your blog posts should be relevant to the influencer’s followers. Also, look out for influencers with a genuine connection to their audience and whether their previous collaborations with other brands were successful. Generate Backlinks to Your Blog Posts Links from other websites to your brand’s website are a signal to search engines that your content is credible enough to be referenced. That is a big boost to your visibility and has the potential to increase your website’s traffic. Here’s how to promote a new blog post by getting quality backlinks: Create valuable content that people want to link to as their point of reference, and ensure you also link to credible sources. Write for other reputable blogs (guest blogging) in your niche and include a link back to your website or a relevant article. Get on Quora, Reddit, and other Question and Answer sites. Answer questions expertly there so that when you leave a link readers will want to click on it. When using backlinks as a means of promoting your brand’s blog posts, remember to choose quality over quantity. A few quality links to and from reputable brands are better than many low-quality links that can harm your SEO. Promote Your Content Through … Read more

What Is a Bounce Rate on a Website in 2025 and How to Increase Your Engagement

February 6, 2025January 9, 2025 by Adam Oakley

Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on rewriting the online marketing rules. Besides major algorithm updates such as the Helpful Content Update, Google has quietly implemented smaller changes that can, over time, tank your site’s ranking and ruin your business. One of the silent killer updates is the recent redefinition of the website bounce rate. Dig in as we explore what has changed and what you can do to keep your cash register ringing. What Is a Bounce Rate on a Website? Traditionally, bounce rate is the percentage of visitors who click away from your site after visiting only one page. So, if 1000 people click on your site from the search results page and 150 of them leave immediately, your bounce rate is 15%. Naturally, a high bounce rate is undesirable. It shows that your content isn’t spot on and misses the mark by a long shot. If people don’t stay on your site long enough to engage with your content, you can’t convince them to take any action. Your sales and conversions will tank because potential clients aren’t getting into your sales funnel. It gets even worse if you’re using paid ads to drive traffic — you may not recoup your ad spend. Worse, still high bounce rates can tank your search rankings. Google uses bounce rates as a ranking factor, so high bounce rates could cause you to lose your top spots on the SERPs. Bounce Rate After GA4 Update Thanks to Google rewriting the playbook, the bounce rate is now the inverse of engagement rates. It’s now the percentage of your unengaged sessions. As mentioned earlier, Google treasures and prioritizes engagement — it’s part of its core mandate to match web users with accurate search results. As a result, GA4 has been calibrated to prioritize calculating engaged sessions. As per Google’s definition, engaged sessions occur when a visitor: Lingers for more than 10 seconds Engages in a website’s key event Views at least two pages To calculate your site’s engagement rate, you’ll need to divide the engaged sessions by the site’s total sessions. For instance, if you have 1500 engaged sessions out of 1800 sessions, your engagement rate would be 83.3%. Subtracting 83.3% from 100% brings your bounce rate to 16.7%. How to Calculate Bounce Rates in GA4 Once you understand what Google considers an engaged session, you can easily calculate your site’s bounce rates. The formula is pretty straightforward: GA4 Bounce Rate = (Unengaged Sessions/Total Sessions) x 100 For instance, if 25,000 users visited your site last month and 20,000 of the visits met the GA4 engagement threshold, your bounce rate would be: (5,000/25,000) x 100 = 20% Finding Bounce Rate in GA4 In the usual fashion, Google has thrown a wrench in the works with the latest GA4 update. It’s eliminated standard reports, so you must customize your own. Luckily, that doesn’t take a herculean effort. Here’s how to customize your bounce rate reports in GA4: 1. Sign into Google Analytics as an Administrator or an Editor. 2. Click Reports on the left side menu. 3. Locate the report you wish to customize. 4. Click Customize Report on the top right corner of the screen. 5. Click Metrics in the Report Data menu. 6. Click Add Metric. 7. Click Engagement Rate and Bounce Rate. 8. Click Apply. Why Bounce Rate Matters Bounce rate is a crucial online marketing metric because it grades how well you connect with your audience. High bounce rates indicate a low resonance between your content and the target audience. However, the average website bounce rate varies wildly across industries. Bounce rates range from 27.92% in the clothing niches to a mind-boggling 48.22% in the IT sector. Comparing your site’s bounce rates with your industry’s standard can help you take timely corrective measures. Tracking bouncing rates is crucial for sites that rely primarily on content marketing to drive traffic. You get detailed feedback on content performance. If your audience finds your content helpful and engaging, your bounce rate remains low. Conversely, high bounce rates signify that your content doesn’t meet the needs of your target audience. Additionally, low organic traffic engagement means there’s a disconnect between the content and the search intent. How to Improve the Bounce Rate of a Website While many factors can affect the normal website bounce rate, none of them holds a candle to content quality and relevance. Ensuring your content matches search intent and addresses the needs of your audience is half the battle. Here are eight proven ways to increase your engagement rates: Address your site’s technical performance: Technical errors, such as slow loading speeds, create a poor first impression. Web users are quick to leave pages that take more than 3 seconds to load — they don’t stick around long enough to read your content and review your offers. Improve user experience: Intrusive ads and pop-ups are annoying and will likely cause visitors to click away. Use pop-ups wisely and ensure the ads don’t ruin the user experience. Refine your storytelling: Weaving compelling stories into your content can skyrocket your engagement rates and inspire readers to share and bookmark your content. Update your content frequently: Web users abhor outdated information because it wastes their time and does not meet their needs. Peppering your site with fresh and up-to-date information creates a positive first impression and earns the trust of your readers. Refine your buyer persona: Refining your buyer persona offers rare insights into your target audience. It lets you understand their needs, preferences, and pain points, which informs your ability to create compelling content that resonates with them. Craft compelling meta descriptions: Web visitors read the meta description to determine if the page’s content addresses their needs. Detailed and persuasive descriptions drive more clicks … Read more

How to Generate Backlinks That Will Boost Your Website Search Engine Ranking

February 6, 2025December 26, 2024 by Rachel Moffett

If you build it, they will come. This may be true for magical baseball fields in Iowa. But to boost your website’s search engine ranking, you need to do more than just build a site and wait. Search engine ranking, or where your website lands on a search engine results page, is inherently linked to website traffic volume. The higher you rank, the more traffic you tend to see. Many factors play into how well your site is ranked, including quality of content, page authority, and even URL length. One of the most important, and often overlooked, elements of achieving a desirable ranking is generating high-quality backlinks. A backlink is created when another website links to yours. Search engines view these links as recommendations or votes of confidence for your site. The more authority a linking site has with a search engine, the more valuable that backlink is to your authority. Below is a simple diagram depicting types of hyperlinks. Read on to learn how to generate backlinks to your website like an SEO expert. Why You Should Generate Backlinks Because the cool kids are doing it. No, really. Envision a quality backlink as that popular friend at school who will introduce you to the people you want to know. Generating backlinks is a way of networking your website to gain audience and authority. And much like when you network in person, the more people who link to you, the stronger your industry presence becomes. Rank Higher on Search Engine Results Pages A recent SEO study conducted by Backlinko found that the “#1 result in Google has an average of 3.8x more backlinks than positions #2-#10.”. Additionally, sites with backlinks from many different domains ranked higher than sites with less diversity in their links. The following chart depicts the correlation between backlinks and ranking. See an Increase in Referral Traffic A high-quality backlink, from a trusted source with a solid web presence, can provide a steady stream of new traffic for your site. Even “no follow” links, or those that don’t directly count toward search engine ranking, can ultimately benefit your website’s SEO by increasing traffic to your site and adding diversity to your backlink portfolio. Get Indexed by Web Crawlers Faster Search engines use website crawlers (also known as spiders) to gather and parse internet content. These search engine bots scan a website’s pages and index its information. Then, when you perform an internet search, an algorithm is applied to this index and the websites with relevant content appear on the search engine results page (SERP). Given that there are billions of web pages, the spiders start with a list of known sites and look for hyperlinks to add to the crawl list. More popular and authoritative sites tend to get crawled first. Getting a backlink from a quality source can put you on the fast track to getting noticed on SERPs. Increase Authority and Brand Awareness Think back to the school metaphor. If a friend you trust and admire introduces you to a new person, you might immediately feel more positive toward them given the common ground. Similarly, when someone clicks on your link from a site with authority, it can help improve your authority through association. Website backlinks from popular companies can also help increase your brand awareness. It’s like distributing your product through a major retailer versus selling it at a local market. The more people who see your name, the more potential customers you have. 4 Website Backlink Strategies That Will Boost Your Ranking An experienced backlink generator knows that link building can yield bountiful results, but they also know it can be a long and arduous process. Luckily, there are many ways for you to successfully generate quality backlinks and rank higher on search engines. A little bit of hard work and patience will go a long way in helping you develop a robust backlink portfolio for your website. Here are four industry-proven backlinking methods. 1. Generate Foundational Links on Social Media and Business Review Sites Aptly named, foundational links are some essential building blocks of an SEO strategy. These types of backlinks are a natural step forward after publishing your website and they’re the first chance for your site to gain traffic and get crawled. The links that you place on your business’s Facebook page or LinkedIn profile to direct people to your site are two common examples of foundational links. Social media links don’t technically count in page ranking, but they’re still a valuable contribution toward your internet presence, especially when first starting your SEO campaign. Guest posting for websites in your niche is also a good starting point. In these posts, you can include relevant links to your website that help build your backlink portfolio and boost your domain authority. Bonus — you get the benefit of building professional relationships with your peers. Internal links, though they’re not technically backlinks, can be considered foundational as well. They are hyperlinks on one part of your website that link to another part of your site. These early internal links can help you begin to rank on SERPs for low-competition keywords in your niche that you highlight with anchor text. 2. Pack Your Pages with High-Quality Content People Want to Share While this should be a no-brainer, you’d be surprised how many website owners leave their pages devoid of good content. A sparse number of blog posts or a lot of poor-quality posts can equally work against your domain authority. Consistently publishing content that’s of high value to your industry, combined with an effective backlinking strategy, is a surefire way to get noticed. Start by doing industry research into trending topics and keywords and studying the content of popular competitors to get an idea of the type of well-ranking web pages. Note that content format also affects ranking. For example, “why” posts and infographics tend to get more clicks than listicles and general posts. Once you’ve compiled your research, write similar (but still … Read more

Best AI Content Detectors and 5 Ways to Avoid Failing an AI Detector

December 24, 2024 by Rachel Moffett

The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. On the one hand, AI tools promise efficiency. Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. These tools help identify AI-written content so you can ensure originality in everything you publish. However, it’s important to note that these tools aren’t foolproof. Even human-written content can sometimes fail detection if it lacks quality. In this article, we’ll explore the best AI content detectors, how they work, and practical steps to ensure your content stands out while passing detection tests. How an AI Content Detector Works An AI content detector uses advanced algorithms to analyze text patterns and sentence structure to determine whether the content is AI-generated or written by a human. They will flag various issues, including: Repetitive Language: AI often overuses specific phrases or structures. Overused Clichés: A clear sign of lower-quality or AI-generated writing. Unnatural Tone: AI-written text sometimes lacks the rhythm and flow of human writing. These tools aren’t perfect, though. Poorly written human content can mistakenly be flagged as AI-generated, especially when stuffed with keywords or riddled with generic phrasing. This highlights the need for higher writing standards so your content can stand out above the rest. The Best AI Content Detectors for You to Try Ready to give these tools a try? Here are some of the best AI content detectors. 1. Grammarly’s AI Writing Tool Grammarly is a popular tool among writers as it’s a must for improving grammar and style, but did you know there’s an AI detector, too? Grammarly will scan your text for AI in real time and tell you the percentage of your content it thinks is AI-written. By breaking your text into smaller sections, it’ll highlight content typically written by tools like ChatGPT, Gemini, and more. However, a paid Grammarly subscription is required to see which areas are likely AI. 2. Copyleaks Copyleaks is an award-winning AI detector that has been studying human writing for nearly 10 years. With almost a decade of experience collecting and analyzing data, it’s a great one to check out. It features an easy-to-use interface and can provide detailed reports that explain why specific text has been identified as AI. This feature makes it easy to rewrite content, but you need to subscribe to use it. 3. Originality.ai For a tool that does it all, Originality.ai is sure to be your friend. Not only is it an AI content detector, but it also serves as a plagiarism and fact checker. It’s said to have a high accuracy rate and can support multiple languages if you’re not creating content in English. It does require a subscription, so you’ll need to be prepared to sign up if you want to take advantage of its features. 4. ZeroGPT ZeroGPT was designed to detect AI-written content, specifically from platforms like ChatGPT. Copy and paste or upload a document to get your results. ZeroGPT will scan up to 15,000 characters for free. Should any of your content come back as an AI red flag, it’ll highlight problematic sentences so you can efficiently rewrite them. Should you want to use its premium features, a subscription is required. 5. QuillBot Once your text is uploaded, QuillBot will share the percentage of your content that’s AI-generated, AI-generated and AI-refined, human-written and AI-refined, and human-written. Any text that could be AI is highlighted to make it easy to see where you can improve. QuillBot also includes paraphrasing and grammar tools to quickly refine content before publishing. Non-Software Methods for Identifying AI Content As mentioned, these tools aren’t 100% reliable. Luckily, there are manual ways to spot potentially AI-generated text. Here’s what to look for when editing your content: Inconsistent Tone: Does the writing shift back and forth between being overly professional and casual? This change in tone can indicate AI wrote the text. Unusual Phrasing: Sometimes, AI creates odd sentence structures that can leave your content choppy. Generic Examples: If examples lack specifics, it could be a tell-tale sign of AI. Repetitive Patterns: AI can often repeat sentence structure, words, or ideas. These methods, paired with an AI content detector tool, will deliver the best results so that Google and its readers don’t perceive your content as AI-generated. Why Human-Written Content Can Fail AI Detectors Ironically, human writers can fall into patterns that make their work appear AI-generated even when it’s not. And when you’ve spent hours bringing your content to life, there’s nothing more frustrating. This happens because you’ve likely fallen victim to some of the most common writing culprits. The first mistake is keyword stuffing. If you’re overloading text with targeted terms, you risk disrupting the natural flow of your work. It becomes choppy and disjointed because it’s written more for a search engine than your human reader. Using generic phrasing, such as vague or repetitive language, mirrors AI tendencies and can put your content at risk of being flagged. Even content that lacks depth can read like a hastily generated response from an AI tool. The takeaway? Good writing isn’t just about avoiding AI detection. It’s about meeting higher standards of originality and engagement to rank well in search results and appeal to your readers. 5 Best Practices for Avoiding AI Detection Issues Are you worried about your human-written content failing an AI-written content detector? You aren’t alone. Here are some best practices you can implement to avoid any issues moving forward. 1. Write for Humans First The internet is saturated, and the pressure to stand out online is greater than ever. Everyone wants their content to land at the top of Google’s search results. Unfortunately, many are taking the wrong route to get there. Writing solely for Google or relying entirely on AI-generated content isn’t going to deliver the results you want. Instead, the best thing you can do is write with your human reader in mind. Focus on storytelling … Read more

Does Your Company Have a Personal Business Writer?

December 17, 2024 by David Ingram

Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common — a dedicated business content writer. Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blog posts per month generate 4.5 times more leads than those publishing fewer than four. Moreover, long-form content — typically between 1,500 and 2,500 words — consistently ranks higher on Google than shorter pieces. However, if you’re currently getting your business content out by asking team members to wear a writer’s hat a few hours a week, these are challenging hurdles to clear. But dedicated business writers don’t just churn out words to a requested volume — they craft messages tailored to engage, inform, and persuade. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for. Having a professional business writer behind your content is an investment in your company’s growth. In today’s saturated content market, someone who can translate your vision into effective, targeted messaging will help your business stand out against a drab background of generic fluff. Why Businesses Need Content Writers If you’re unconvinced your business would benefit from a personal business writer, consider the following details. 1. Challenges of Creating High-Quality Content The publishing pace and length of competitive business content can easily become a grueling death march for many small to medium-sized businesses. Without a dedicated resource, content creation typically becomes a side task for employees juggling other responsibilities. And the result is often rushed or inconsistent messaging. In their own words, 84% of B2B businesses report that creating quality content at scale is a significant persistent challenge. Over time, these gaps and inconsistencies hurt branding efforts and cause missed opportunities to connect with potential customers. 2. Business Writers Elevate Branding A professional business writer focused exclusively on crafting compelling, consistent content will help you define and refine your unique brand. By aligning all written materials — blog posts, website copy, white papers, and social media updates — on a common axis of intention, a business writer ensures your customers know what to expect from your brand. In today’s information-saturated market, consistent branding is indispensable for success, as 60% of B2B buyers say well-written, informative content across media types significantly influences their purchasing decisions. Beyond messaging, a skilled writer will also adapt content to different platforms and mediums, helping you communicate your message in the most engaging manner for each context. 3. The Importance of Professional Communication Clear and professional communication establishes trust and credibility. Conversely, sloppy or poorly written content will likely make your customers wonder what other important details you skimp on or ignore altogether. In today’s world where almost nothing is written without at least the assistance of auto-correction, the potential pitfalls of poorly written content include far more than just trivial typos or an occasional errant apostrophe. You won’t strike your customers as professional and authoritative if your content contains inaccurate technical terminology. Nor will you seem casual and warm if your writing is stilted and dry. Regardless of the image you wish to project, there are many more potential mismatches of medium and message than there are glove-like fits. Types of Projects a Personal Business Writer Can Handle A dedicated business writer can do more for you than just write blogs. Important content projects you can hand off to your writer include the following content types. 1. Website Content Many of your potential customers get their first impressions of your business from your website. And they do so with alarming haste. Studies have shown users begin to form positive or negative first impressions of websites in less than half a second and most will navigate away from pages in just five seconds if they don’t like what they see and read. As such, homepages and service pages need clear, engaging — and search-engine-optimized — language to capture attention and communicate effectively. A dedicated business writer ensures the tone and style align with your brand while delivering content that drives visitors to take action, such as making inquiries or purchases. 2. Blog Posts and Articles for Thought Leadership Regularly publishing high-quality blogs and articles is one of the most reliable ways to establish authority in your industry. A professional writer crafts informative, well-researched content that resonates with your audience and boosts your search engine rankings. Thought leadership articles help build trust by addressing customer pain points, offering solutions, and positioning your business as a go-to resource. 3. Marketing Materials: Brochures, Emails, and Sales Pages Marketing materials play an important role in acquiring and retaining customers. Brochures, email campaigns, and sales pages require a compelling copy to convey your unique value proposition. A skilled writer will know how to balance persuasive language with professionalism, giving you diverse materials to drive conversions and develop customer loyalty. 4. Social Media Content and Campaign Strategy Social media demands concise, attention-grabbing content tailored to the highly specific user preferences of each platform. You can give your business writer a single message or concept and they can tweak the core content to match the highest performing length, formatting, style, and tone of different social media. With professional writing, your social media presence becomes a powerful tool for increasing visibility and interaction. 5. Internal Documentation Clear, well-written internal documents enable effective communication within your organization. Policies, employee handbooks, and training manuals created by a business writer ensure that employees understand expectations and procedures, reducing confusion and keeping everyone on the same page. 6. Whitepapers, Press Releases, and Reports Whitepapers, press releases, and reports require meticulous research and a polished presentation. A dedicated writer will deliver … Read more

Do You Need a Niche Writer? Explore 9 Niches Our Experts Cover

February 6, 2025December 10, 2024 by David Ingram

Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting to let your business slide by with generic website content as long as you’re ranking in search engines. But to truly turn those clicks into conversions, you need to stand out from the generic competition. You need a niche writer. What Is a Niche Writer? A niche writer specializes in creating content for a specific industry or topic. Cruise travel writers and engineering technical writers are two examples. Unlike content generalists, niche writers deeply understand industry terminology, trends, challenges, and customer needs. For instance, a legal writer will understand compliance standards and legal jargon, while a medical writer will know how to create accurate and empathetic content for healthcare providers and patients. This level of expertise ensures that the content resonates with its intended audience, builds trust, and positions your brand as a thought leader. In today’s AI-focused world, having a niche writer on your team is necessary. Generic content often gets lost in the noise, but in-depth, industry-specific content written by experts can set you apart. Why Hire a Niche Writer? You may have heard the term “jack of all trades, master of none.” A content generalist is sort of like this. They may have writing talent and SEO skills but lack the depth of knowledge required to serve your customers’ specific needs. Expert writers not only provide accurate and relevant content but also inspire customers’ trust and loyalty through increased brand authority. Niche writers offer benefits you can take to the bank. One business even saw a 300% increase in organic revenue by adding expert content to their website. Here are a few reasons why using a niche writer can be a total game-changer for your business. Earn Customer Trust and Loyalty with Topical Authority Your customers are smart. They know the difference between surface-level content and truly insightful information. And they’re more likely to trust and stay loyal to a company that provides the expert knowledge they need. An Edelman Trust Barometer special report found that consumer trust drives business growth more than ever. Over half of consumers surveyed proclaimed their loyalty (and their money) to brands they trust. By investing in a niche writer, you show your audience that you understand their needs, pain points, and goals — and that they can trust you as an industry authority. Grow Your Customer Base with Higher Rankings A website with in-depth, well-researched coverage of a topic will land higher on a search engine results page than one with a few superficial articles. This is partially thanks to topical authority — a measure of how well your content is valued within its industry by search engines. Additionally, Google’s updated E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) ranking guidelines emphasize the importance of high-quality, first-hand insights, reinforcing the need for expert-driven content. Backlinko’s 2024 SEO analysis highlights this shift, showing that expert voices are now more critical than ever. Customers naturally gravitate toward brands that demonstrate credibility through professional authorship. This trend is echoed by Surfer SEO’s recent survey, where 90% of SEO professionals identified topical authority as essential to their strategy. A niche writer understands the nuances of your industry. They know specific phrases and search terms your target audience uses. They’ll craft content that naturally incorporates these keywords while providing real value to readers, leading to higher rankings on search engine results pages. Better rankings mean more visibility, more clicks, and ultimately more conversions. Avoid Spreading Misinformation In some industries, accuracy is non-negotiable. Imagine a medical article providing outdated or incorrect information, or a legal guide omitting critical compliance details. Inaccurate content can lead to serious consequences for your readers — and your reputation. Expert writers ensure that your content is well-researched, up-to-date, and credible. 9 Niches Our Experts Cover Finding a talented and knowledgeable writer isn’t easy. We source writers who are not only skilled in their craft but also subject matter authorities in their field. We make sure our niche writers are relevant, coming from industries with some of the fastest-growing businesses, according to Merchant Machine’s global analysis. Here are nine (of the many) niches our experts cover. 1. Financial Money may not buy happiness, but it does power economies. Our financial writers understand complex topics like investment strategies, retirement planning, tax laws, and financial regulations. We hire financial experts with experience across all sectors like crypto, accounting, banking, and insurance. Whether you need whitepapers for institutional investors or blog posts for everyday savers, our financial writers create content that’s clear, actionable, and tailored to your audience’s knowledge level. 2. Medical The healthcare industry thrives on trust and accuracy. From patient education materials to marketing content for medical devices, our writers specialize in creating content that is both empathetic and scientifically accurate. Wellness, fitness, pharmaceuticals, and biotechnology are just a few areas we cover. Need proof? Read our article about why hiring a medical writer can be a critical choice. 3. Construction In an industry built on precision, our construction writers lay a strong foundation for your niche content. We write for contractors, architects, and suppliers, covering topics like sustainable building practices, industry trends, and project management strategies. Our writers can craft everything from case studies about successful projects to instructional guides for specialized equipment. 4. Manufacturing Manufacturing is the backbone of innovation, and our manufacturing writers bring technical expertise to this critical sector. Whether you’re a small-scale producer or a global industrial giant, we craft content that showcases your products, processes, and achievements. Think product manuals, whitepapers on industry advancements, or marketing materials that demystify complex manufacturing processes. 5. Legal The legal industry relies on precision and compliance, and our legal writers deliver on both fronts. They can create content that simplifies legal concepts for a general audience or dive deep into legal nuances for professionals. From writing about contract law to producing content for law … Read more

Content Creation Made Easy: 5 Benefits of Hiring an All-in-One Digital Content Marketing Team

December 5, 2024 by David Ingram

About 83% of digital marketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Thanks to generative AI and other automation tools, mass content creation has never been easier. However, these recent strides in technology automation have not made it any less challenging to consistently produce valuable, engaging material. If anything, the recent barrage of developments in digital content creation tools has left many in the field feeling overwhelmed and technology-fatigued. Already, nearly half — 45% — of sales and marketing professionals would prefer to reduce the sheer number of tools in their technology stacks. As such, an industry shift toward quality-over-quantity tactics makes the content creation process even more resource-intensive, requiring dedicated talent across writing, editing, design, and strategy. To meet these demands, companies are also ramping up their content marketing budgets, with 50% of marketers increasing their investment in content marketing this year. However, with rising investments comes the challenge of managing numerous moving parts. Many teams find themselves juggling various tools and platforms to coordinate efforts for a death march pace of daily publication across multiple channels. Express Writers offers a simple solution to this challenge. By centralizing all aspects of content creation — from strategy to final edits — in one capable agency, businesses can keep their teams on their primary tasks, while still ensuring timely delivery of top-quality content and dispensing outright with the hassle of managing separate contributors. The Complexity of Modern Content Creation You probably know all too well how time and resource-intensive it is to manage content creation internally or with fragmented freelancers. Regardless of size and budget, all companies face the logistical complexity of coordinating multiple roles. For large corporate organizations, acquiring and retaining a diverse range of specialized content creation talents is at least feasible, even if it’s not particularly easy. However, if you’re already outsourcing writing, it’s unlikely you’ve got the necessary resources to bring it all in-house. So, the familiar time and resource drain remains formidable. Marketing teams must dedicate substantial hours to briefing and managing separate roles — earning you repetitive feedback loops and increased project timelines in the process. Additionally, your already over-tasked teams still need to track individual deadlines, align multiple schedules, and ensure consistency across outputs that require ongoing administrative oversight. It’s altogether unsurprising that this patchwork process diverts focus from your primary business goals. For companies looking to scale content, these operational inefficiencies only multiply with growth, limiting your ability to produce high-quality work quickly. What, then, does the alternative look like? What Do You Get from an All-in-One Digital Content Marketing Team? Here are some of the benefits you can expect from handing over your entire digital content creation process to an all-in-one agency. 1. Streamlined Communication When businesses work with Express Writers, they are assigned a dedicated content manager to serve as a single point of contact for all their content needs. This structure eliminates the need for back-and-forth with multiple freelancers or team members across different stages of your process. Instead, your content manager oversees everything — from initial strategy and briefing to coordinating edits and final delivery. With a single contact managing the entire team, businesses save considerable time and cut down on the casual miscommunications that plague processes requiring constant communication with multiple contributors. Your content manager keeps writers, editors, and designers on task, working cohesively toward shared goals and timely delivery. This setup improves efficiency and allows our clients to focus on what they do best. 2. Efficient Project Management Our all-in-one content team provides a structured, efficient approach to project management. At Express Writers, your content manager coordinates all phases of your projects, from initial planning to final edits. Having proactive oversight prevents common delays caused by independent contractors who typically work at varying speeds and create bottlenecks in the content pipeline. With each contributor aligned to the same timeline and quality standards, your team can transition from one stage to the next, with no accumulating downtime. Your writers, editors, and designers are always working with a shared understanding of your project’s priorities and deadlines. As a result, clients receive their content on time and consistently meet their marketing goals without last-minute rushes or missed opportunities. 3. Access to Specialized Talent and Expertise When clients sign on for our end-to-end content creation process, they gain access to a range of specialized experts across multiple content formats and professional fields. Rather than relying on a single generalist, our team includes skilled writers, editors, graphic designers, and video editors, each with extensive experience in their respective fields. As such, each element of your content — from written copy to visual media — gets the attention of an expert who understands the nuances of their field. For instance, our graphic designers create visuals with an eye for both enhancing written content and aligning with your unique brand standards and identity. Meanwhile, our video editors craft engaging video content designed to resonate with today’s audiences. By having a full roster of specialists, our clients don’t need to source talent independently. This saves them time and guarantees high-quality, polished results. 4. Consistent Quality Control In our experience, one of the most challenging parts of the digital content creation process to bring in-house is consistent quality control for every deliverable. At Express Writers, every piece of content we create for you passes through a structured quality assurance (QA) process, involving editors and QA specialists rigorously reviewing each detail for accuracy, readability, and brand alignment. We do more than just catch typos. We use the consensus of several pairs of eyes to guarantee your content exactly captures your brand’s voice and takes advantage of up-to-date insights into what appeals to contemporary audiences. When we create content for our clients, each piece undergoes a multi-step review. Writers bring their expertise to the draft, editors refine it for tone and clarity, and QA specialists confirm it’s polished, ready for publication, and free of any technical or formatting errors. … Read more

Do You Need a Medical Writer? (6 Reasons You Do)

November 19, 2024 by Sarah Damron

Do you own or operate a medical practice with an online presence? A medical writer can help you create authoritative content that resonates with your audience. Why should you focus on providing quality content for your online readers? At least 5% of all Google searches are related to healthcare. Search drives almost three times as many visitors to healthcare-related websites as non-search visitors. Over 60% of medical services consumers run online searches before booking an appointment. Any form of misinformation in the medical industry can have a serious negative impact on various stakeholders in the healthcare sector, including patients, healthcare providers, and manufacturers. When you hire a medical writer, you can ensure that your content needs are being handled by a qualified professional with a deep understanding of scientific and medical topics. This article describes what a medical writer is and lists the main benefits of working with one. What Is a Medical Writer? A medical writer focuses on creating well-researched and authoritative content on health-related topics. These topics include everything from fitness and general wellness to medical research and more. Medical writers conduct extensive research to ensure they produce relevant and accurate content fit for public consumption. While they are not doctors, medical writers usually have a medical background. They understand health, scientific, and medical concepts and terms. Healthcare content writers possess excellent research, analytical, writing, and communication skills. Most importantly, they have the technical writing skills needed to convert complex scientific information into accurate and easy-to-read content in various formats for different audiences. What Does a Medical Content Writer Do? Medical writers develop well-crafted and highly engaging educational, promotional, and marketing material. Their main goal is to use the right expression and tone to create relevant and useful content that matches the brand in question and the needs of the targeted readers. They also use their SEO skills to write content that will rank in Search Engine Results Pages (SERPs). Healthcare writers create different types of content, including: Web Content: Medical writers can write highly descriptive promotional material to be published on healthcare websites. Blog Posts: These include long and short-form posts covering a variety of medical topics to provide helpful health and wellness information to readers. Product Descriptions: Medical content writers can create accurate descriptions for the services and products provided by healthcare providers. Newsletters and Press Releases: Promotional pieces that raise awareness of new developments by a practitioner or medical services provider. Which Organizations Can Benefit from a Medical Writer? Healthcare writers can be useful to a variety of medical organizations, including: Hospitals Clinics Dentists Chiropractors Physical Therapists Optometrists Nursing Homes Benefits of Hiring a Medical Content Writer Some of the main reasons why you should hire a healthcare writer include: 1. Expertly Written Healthcare Content Healthcare writers can consistently generate expertly written communications. These writers have a good understanding of both general and medical writing guidelines. They can produce well-researched and accurate content free from misleading facts, grammatical errors, and plagiarism. Consistently publishing high-quality content can help you build topical authority in healthcare. Furthermore, you can reduce the bounce rate by using professionally written medical content. Your readers will likely spend more time on your website and may even become subscribers if you publish accurate and well-written content. 2. Getting Your Message Across Communication is vital in the ever-changing world of healthcare. A specialist healthcare content writer can help close the gap between complicated health-related concepts and public audiences. With an experienced writer on the job, you can be sure critical information will be conveyed clearly and effectively. Healthcare writers excel at breaking down complex technical information into plain terms without compromising accuracy. To create digestible content for various audiences, these professionals use different techniques, including real-world examples and simple terminology. With the right expert, you can be sure that your healthcare content is accurate, logical, and easy to read and understand. 3. Collating Information Medical writers generate impactful content for their clients. These experts have great research skills and can gather information from a variety of sources, such as expert interviews, medical journals, and trusted sites. This ensures a well-rounded view of the topic and cross-verification of information for reliability and accuracy. Once they have all the facts at hand, healthcare writers use their acquired skills to interpret, structure, and present medical facts and data to create coherent, high-quality content. This approach results in useful content that presents information succinctly, addressing readers’ needs and questions. 4. Better Search Rankings Seasoned medical writers have excellent SEO skills. They can use these skills to enhance the visibility of the generated content and the brand they represent. In addition to boosting online content marketing efforts, SEO also builds credibility and trust. A medical content writer can use their SEO skills to identify opportunities for their clients to improve the performance of their content online. For instance, the writer can study and analyze competitor websites. This can help them develop ways of crafting better content and identifying healthcare topics to write about. The following graph from Statista shows the importance of SEO on marketing performance. 5. Better Time Management Do you want to write quality medical content to build authority but don’t have the skills? Can you set enough time aside each week to create consistent medical articles? If not, you can benefit from hiring a professional medical writer. Even if you enjoy crafting your content, it can be challenging to fit it into your day, especially if you own and operate your healthcare practice. A healthcare content writer can help you meet the ever-growing content needs of your readers. These writers can create detailed, well-researched content that resonates with your target audience. This will free up your time, leaving you to focus on your medical practice or primary duties. To make things better, you don’t have to give up control of your project. You can work closely with the writer to ensure the creation of content that matches your goals. 6. Wider Reach Accurate, easy-to-read content … Read more

The High Cost of Low-Quality Content: How Cutting Corners Can Damage Your Brand

November 15, 2024 by Rachel Moffett

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. On the other hand, poorly executed content loaded with errors, irrelevant details, or copied material sends a message of carelessness. Many companies believe they can save money by outsourcing to cheaper, less skilled writers. But what seems like a savvy business move can quickly turn into a revenue-draining mistake. A recent conversation with a potential client revealed a growing frustration: they fired their previous agency because they outsourced writing to low-cost, foreign writers. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes. Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Let’s explore the key reasons low-quality content is more expensive in the long run. The High Cost of Low-Quality Content: 6 Reasons Why You Shouldn’t Cut Corners In today’s competitive online world, high-quality content isn’t just nice to have. It’s a necessity. Content is often the first touchpoint potential customers have with a brand, making first impressions everything. Unfortunately, many businesses learn the hard way that skimping on content quality to save a few bucks often backfires. Here’s how low-quality content can hurt your brand. 1. Brand Damage: Losing Customer Trust and Loyalty When customers encounter sloppy content filled with typos, factual inaccuracies, or overly simplistic language, they’re less likely to trust that brand. It feels unprofessional and inconsistent, leading them to doubt the quality of the products or services offered. And once trust is broken, it’s difficult to restore. Quality can also decrease when brands focus more on pumping out tons of content to meet deadlines or self-imposed posting schedules. About 83% of marketers said they feel it’s better to focus on quality over quantity, even if it means posting less often. Example: Imagine visiting a website for a consulting firm and finding blog posts that read like they were written by a grade-school student. Instead of imparting expertise, this type of content can make a brand look amateurish. Low-quality writing can easily lead prospective customers to look elsewhere, costing the company potential sales and long-term loyalty. Solution: Professional writers and editors uphold a brand’s voice and credibility by producing accurate, engaging, and expertly written content. This creates a consistent brand image that customers can rely on. 2. Plagiarism Risks: Legal Issues and SEO Penalties Hiring cheap writers often means running the risk of plagiarized content. Not only is this a legal liability, but it also puts your business at risk of being penalized by search engines. Google is increasingly cracking down on websites that engage in content duplication, which can result in a lower ranking or even complete removal from search results. Example: A business unknowingly publishes plagiarized content supplied by a low-cost writer. The result? Not only does the website get penalized in search rankings, but it also faces potential lawsuits. The cost of cleaning up this mess far outweighs the savings from cheap content. Solution: Partnering with agencies prioritizing original, well-researched content eliminates these risks. Professional agencies use thorough editorial processes to ensure content is plagiarism-free, protecting a business’s reputation. 3. AI Overuse: Robotic Writing That Fails to Engage With AI technology advancing, many agencies are tempted to rely on AI-generated content, hoping it will save time and money. While AI can help with brainstorming or data analysis, it falls short in creating content with a human touch. Audiences today crave authenticity and unique perspectives that resonate on a personal level, which is something AI simply can’t provide. Example: A potential client receives AI-generated articles that come off as generic and robotic, missing the nuanced tone their brand requires. Instead of engaging readers, this content feels lifeless, leading to lower engagement rates and higher bounce rates. Solution: By working with an experienced content agency, you get real writers, editors, and strategists. Human insight and creativity are irreplaceable in crafting compelling, relatable content. 4. Time-Consuming Rewrites: Fixing Low-Quality Content Is Costly When a brand hires low-cost writers, the expectation is that the content will require minimal edits. However, this is rarely the case. Subpar content requires extensive editing or complete rewrites, consuming valuable time and resources. In the worst cases, businesses end up hiring new writers to redo everything from scratch, effectively paying for content twice. Example: A company saves money upfront by using cheap writers, but quickly discovers that most of the content is unusable. They spend additional time revising it in-house, only to realize they’re still falling short of their quality standards. Solution: Investing in quality content from the start prevents this costly back-and-forth. Partnering with a trusted content agency that provides high-quality writing from the beginning ensures your resources are used efficiently. 5. Client Retention: Low-Quality Content Costs Agencies Their Clients For marketing agencies, poor content has a far-reaching impact. It doesn’t just harm one client’s brand. It also damages the agency’s reputation and causes clients to look for other providers. If clients repeatedly receive lackluster results, they’ll quickly lose confidence in their agency and move their business elsewhere. Example: A marketing agency loses a major client due to constant complaints about poorly written content. The agency’s decision to cut costs by hiring low-quality writers has now resulted in lost revenue and a tarnished reputation. Solution: By collaborating with a professional content agency, marketing firms can offer their clients reliable, premium content. Consistent quality helps agencies retain clients and build stronger, long-lasting partnerships. 6. SEO Decline: Low-Quality Content Means Lower Rankings Search engines prioritize content that is original, insightful, and useful to readers. When a business fills its site with low-quality, keyword-stuffed content, it risks a drop in rankings. Search engines are quick to recognize mediocre material, and over time, this can significantly impact a brand’s online visibility. Considering 85.19% of all blog traffic comes from organic search, don’t you want to take advantage? You must … Read more

How to Hire the Right Travel Writer Every Time

February 6, 2025November 12, 2024 by Sarah Damron

Imagine your brand’s content so vivid that readers can feel the silica-white sand of Tulum Beach between their toes, or taste the rich, juicy flavor of the world’s rarest meat— the Japanese Kobe beef. This kind of sensory magic can only be crafted by a writer with specialized skills — someone who can build enough excitement to compel readers to book experiences with your brand. With realistic destination descriptions, timely travel advice, and a sneak peek into cultures worldwide, the right travel writer can make your brand the go-to for people seeking inspiration to embark on their next adventure. Every travel brand needs such a master crafter. It’s time to learn what to look for when hiring a travel writer. What Is a Travel Writer? While the general description of a travel writer is someone who writes travel articles, a real travel writer focuses on capturing the essence of destinations, experiences, and cultures, enticing readers to explore. Let’s face it, give any writer a travel topic and they’ll write it through general research. But, can they include a storytelling aspect describing the immersive experiences waiting to be explored? Hand a true travel writer the same topic and you’ll notice a massive difference. They’ll dive into detail describing the rugged hiking terrains, the mouth-watering cuisine, and the cultural highlights of different destinations. Because they’re focused on giving the most useful information, they also recommend upcoming events and even throw in tips on what to do or avoid. As a polished travel writer, I’ve seen firsthand how capturing more than the basics transports readers to destinations so realistically that they can’t wait to book the next flight. In a nutshell, here’s a recap of qualities that make up a true travel writer: Depth in writing: They tackle topics expertly by giving credible information and unique perspectives beyond surface-level knowledge. Storytelling: This is distinct from depth. How well can they paint a picture of landscapes, cultures, and other adventures with their storytelling skills? Cultural sensitivity: A real travel writer honors other cultures by writing respectfully about their customs, no matter how different they are. After all, they were passed down to them through generations. Adaptability: Travel is diverse. Expert travel writers switch their writing style seamlessly from rugged travel adventures to luxury experiences. SEO practices: Savvy travel writers write with SEO in mind. How will readers learn about all those wonderful places if the content isn’t visible on search engines? Why Quality Content Is a Must in a Competitive Travel Industry Quality travel content is well-researched, valuable, easy-to-read, and engaging. It must meet the needs of your target audience, whether you’re in the airline, hotel, or cruise business. Such content captures the essence of a destination or experience while providing practical information that motivates readers to plan a trip or book a service with your brand. The travel industry is highly competitive. With over 42,700 travel agencies in the U.S. by the year 2023, customers are spoilt for choice as each travel agency vies for their attention. Each business must stand out with quality content to attract and retain customers. Your content should provide readers with the accuracy needed to make informed decisions, nudging them to choose your services over your competitors. Risks of Using Generic Content and Inexperienced Writers Standing out in a competitive travel market is impossible with generic content and writers who don’t understand your niche. Generic travel content is broad and superficial. It’s uninspiring and lacks new insights. Such content features vague descriptions of destinations without showing what sets them apart. It also lacks personal experiences and cultural context essential for attracting readers. Additionally, generic content is often associated with plagiarism and keyword-stuffed articles that focus on search engine optimization without considering reader engagement. Content generators can easily create this kind of content. While these tools can generate ideas, they’re superficial and can’t create a heartfelt sense of mystery, excitement, or longing. Without that human touch, generic content fails miserably at capturing the reader’s attention and establishing credibility, making it ineffective in this highly competitive travel industry. The Amazing Benefits of Hiring the Right Travel Writer There are positive outcomes for your travel business if you hire the right travel writer. Having traveled to numerous destinations and read a lot about them, travel writers bring a wealth of experience. I’ve traveled extensively in my lifetime, including to mysterious places like the mythical site of the Lost City of Atlantis in the Mediterranean. I also read and watch a lot of travel books and documentaries. Exploration is my cup of tea, and that helps me write exact descriptions while adding other useful information I’ve learned. Similarly, hiring travel writers who are excited about travel and understand your industry brings these benefits to your table: Destination expertise: Their firsthand destination knowledge helps them provide readers with vivid descriptions of places that invoke wanderlust and inspire bookings. Cultural insight: They have a deep knowledge of cultures, having mingled with many locals while exploring the world. Accurate travel advice: They are up-to-date with health protocols, weather conditions, infrastructure, political changes, and environmental alerts essential for planning trips. Sneak peek of unique gems: They often highlight exciting hidden locations, local festivals, markets, or authentic restaurants travelers might overlook. Practical Tips: They provide readers with essential tips such as what to pack, places to avoid visiting alone, and even budget-saving ideas. Such comprehensive information not only enhances your customer’s travel experiences but also elevates your brand as a credible source of information. Experienced travel writers apply the best SEO tactics to ensure your content ranks high on search engines. After all, how will readers discover the amazing destinations begging to be explored if they can’t find your content? At Express Writers, our travel subject matter experts will transform your brand’s content into narratives that captivate and convert. They are skilled at highlighting your business’s unique offerings with an intensity that evokes wanderlust in readers. Our seasoned travel writers are more than captivating storytellers — … Read more