ContentWritingChat - Express Writers

#ContentWritingChat Recap: Mastering Your Email Marketing

November 4, 2022November 4, 2022 by Rachel Moffett

When building a brand, nurturing your relationships with those in your target audience is crucial to your success. You need to be able to position yourself as an expert in your field, as well as become a trustworthy resource of information. And you need to ensure you’re doing this consistently by staying in touch with your audience regularly. But how can you do this effectively? Through email marketing! Email is a powerful way to connect with your audience and build relationships over time. Instead of fighting with tricky social media algorithms, you can reach people where it matters the most: their inbox. However, you might find it’s a bit tricky to truly master email marketing when you consider you need to build your list, create a welcome sequence, and develop a newsletter. Luckily, we’re here to help! That’s exactly what we talked about in this #ContentWritingChat. #ContentWritingChat Recap: Mastering Your Email Marketing Welcome to the November edition of #ContentWritingChat! 😊 Today, we're chatting all about email marketing so you can craft newsletters your audience will love. 💌 — Express Writers | Your Content Writing Partner (@ExpWriters) November 1, 2022 This month’s #ContentWritingChat was packed with valuable tips that will help you become a true email marketing master. Whether you’re just getting started or email has been part of your strategy for a while, you’re sure to find some great advice here. Q1: Why is email marketing important to a brand’s overall marketing strategy? What benefits does it provide? A1. Email marketing is generally recognized as one of the most effective forms of digital marketing. It allows brands to communicate on a more individualized and tailored basis to existing and prospective customers. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 As Andrew said, email is one of the most effective forms of digital marketing today. It provides an easy way for brands to communicate with their audience while delivering content that’s tailored to their needs and interests. a1 📩 email marketing allows brands to build a closer connection with the community of subscribers. ✅people give us their email, which means they are interested in what we have to say. #contentwritingchat — 🍋 / joana rita sousa 🦄 💩💎 (@JoanaRSSousa) November 1, 2022 Joana feels email is fantastic for creating a strong connection between you and your community of subscribers. And that will go a long way when it comes to your brand’s success! A1: Email marketing is a great way to connect and build relationships with your audience. It's also an opportunity to stay in touch with them and keep your brand top of mind. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) November 1, 2022 Another great element about email marketing is that it can keep your brand top of mind with your audience if you’re consistent when it comes to sending emails. A1: #Email is a warm lead vs #socialemdia. Someone has given you permission to contact them. That is huge because you've gotten their attention. #ContentWritingChat https://t.co/dkAbJB5vGJ — Carlarjenkins (@carlarjenkins) November 1, 2022 Email subscribers are often warmer leads than those who merely follow you on social media. That’s because your subscribers have taken that extra step to provide their name and email in order to receive a freebie and access your newsletter. Q2: The first step to email marketing is building your list. What’s your advice for getting more subscribers? A2: Make sure you offer some sort of freebie in exchange for their name and email when they opt in. It could be anything you think your audience would enjoy, whether that's a short ebook, free training, etc. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) November 1, 2022 A freebie is going to be essential to getting people on your email list. Everyone wants to know what’s in it for them, so give them a reason to sign up. This could be a short ebook, free training, or anything else they might enjoy. A2. Optimize channels to build your audience. Create offers/discounts/specific content that is accessible with a Call-To-Action to sign up for an email list. Prominently feature the option to sign up for your email list on your website. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 Once you’ve chosen your freebie, don’t forget to write a powerful call to action and make it easy for people to join your list. Q3: Once you’ve started building your list, you need to send captivating content to your list. How do you know what to write about? A3: I look at what content my subscribers are responsive too and increase this. You can also poll them through surveys. #ContentWritingChat https://t.co/zUaIT7jcG9 — Carlarjenkins (@carlarjenkins) November 1, 2022 As Carla said, you need to pay attention to what your subscribers are responding to. Give them more of what they’re interested in and they’ll want to stay on your email list. A3. As a main component of your content marketing strategy, you could share research studies, blog content, promotions, events, helpful tips, industry information and news should be included. Create emails that are providing value and inbound to your brand. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) November 1, 2022 Andrew suggests sharing research studies, blog content, promotions, event details, helpful tips and tricks, industry information, and the latest news. Ultimately, it’s about providing value to your audience. A3: Consider your audience. What information do they want or need to know that is relevant to your brand? Relay statistics, promotional content, updates on industry innovations or advancements. #ContentWritingChat — Nicole Kowalke (@KowalkeNicole) November 1, 2022 Nicole recommended sharing interesting statistics, promotional content, and updates on the happenings within your industry. Q4: Inboxes get crowded! How do you write a subject line that grabs attention and gets people to open your emails? A4: First, keep subject lines short and sweet. You'll also want to communicate what's inside the email to give them a reason to open and read. #ContentWritingChat — Rachel | … Read more

#ContentWritingChat Recap: Establishing Yourself as a Thought Leader in Your Field

October 7, 2022October 7, 2022 by Rachel Moffett

By now, you’ve probably heard the phrase “thought leader” thrown around quite a bit. But what exactly is a thought leader? And how can you become one in your field? That’s what we talked about in this month’s #ContentWritingChat! So, if you’re ready to establish yourself as a well-known industry expert, keep reading for all the tips! #ContentWritingChat Recap: Establishing Yourself as a Thought Leader in Your Field Welcome to #ContentWritingChat! We're so excited to have you all here! 🥳 Today, we'll be talking all about how to establish yourself as a thought leader in your field. — Express Writers | Your Content Writing Partner (@ExpWriters) October 4, 2022 Our community offered some valuable advice in this month’s chat. It’s everything you need to know if you want people to see you as a go-to resource. Q1: In your opinion what does “thought leadership” actually mean? A1. Thought leadership is new and unique information that provides insight into an industry, process, product or strategy. #contentwritingchat https://t.co/fVyeRei2T1 — Andrew C. Belton, MBA (@AndrewCBelton) October 4, 2022 To establish yourself as a thought leader, you want to consistently offer new and unique information for your community to consume. A1: Thought leadership is proactively sharing your high-impact, innovative and/or useful ideas to show others how they can get involved with your work/movement. #ContentWritingChat — Ross Romano 🚢 (@RossBRomano) October 4, 2022 A huge element of thought leadership is sharing your ideas and encouraging others to get involved at the same time, so don’t be afraid to speak up! Q2: Why would someone want to establish themselves as a thought leader in their field? What benefits does it provide? A2: Establishing yourself as a thought leader is also a great way to showcase your expertise and ultimately build trust with your audience. And of course, the Know, Like, and Trust Factor is essential for driving sales. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) October 4, 2022 Building the Know, Like, and Trust Factor is crucial for creating success as a brand. When people view you as a thought leader in your industry, they have developed a trusting relationship with you and will be more inclined to support your business. A2. Becoming a thought leader in an industry is desirable because a level of credibility and respect in that sector. It can be helpful for being able to pursue new opportunities, make new contacts, discover helpful resources. #contentwritingchat https://t.co/6HP7gpXi4q — Andrew C. Belton, MBA (@AndrewCBelton) October 4, 2022 As a thought leader, you’ll have a certain level of credibility and respect in your field. This is great for getting your content shared widely, but it can also lead to tons of new opportunities for your brand. Q3: What are some of the top qualities you feel thought leaders typically possess? Q3: A desire to help others. Truly, to be a valuable thought leader, I believe you're motivated by the desire to share ideas/info that you believe will benefit those who hear them. #ContentWritingChat — Ross Romano 🚢 (@RossBRomano) October 4, 2022 Q3: Also confidence, willingness to be "wrong," willingness to rethink/adapt. Some things may be good ideas now but not stand up over time. If they're well considered, TLs will share them and be okay later to amend based on new evidence. #contentwritingchat — Ross Romano 🚢 (@RossBRomano) October 4, 2022 Thought leaders have a desire to help others through their content. They are also confident and willing to adapt over time. A3. Top qualities that leaders typically have are adaptability, flexibility, focus, accountability, willingness to teach and continuously learn. #contentwritingchat https://t.co/xQUbmuDjQ7 — Andrew C. Belton, MBA (@AndrewCBelton) October 4, 2022 Adaptability, flexibility, focus, and accountability are all characteristics you’ll want to have if you desire to be a thought leader. You also need to have a willingness to teach others, plus a desire to learn and grow. Q4: What are the first steps in building a thought leadership strategy? A4: Set goals based on your business and the needs of your audience. Research thought leaders in that space. Identify thought leaders in your company, prep them, and launch your perspective. #ContentWritingChat — Iron Horse (@ironhorseio) October 4, 2022 First, you need to set goals. What do you hope to achieve by becoming a thought leader? It’s also smart to research other thought leaders so you can learn from them. Q4:1. Identify your audience2. Identify their pain points3. Identify your expertise and your voice4. Find areas where 2 and 3 match up5. Consider what you want to say and why5. Build a plan/topic list. Then consider medium. Social, articles, podcast?#ContentWritingChat — Ross Romano 🚢 (@RossBRomano) October 4, 2022 Creating a thought leadership strategy starts with knowing who your audience is, what their pain points are, and what kind of expertise you have that will serve them. From there, you can begin creating content that appeals to their needs. A4: Start talking! IRL and go into spaces. Have conversations that help YOU figure out what you feel and what is important to you. #ContentWritingChat pic.twitter.com/TGUOLv3bN0 — DiKayo | dikayo.eth (@dikayodata) October 4, 2022 It’s important to have conversations with your community and other experts in your field. This is a powerful way to learn what others are looking for and what gaps currently exist in your industry that you can address. Q5: Creating high-quality content is an effective way to position yourself as a thought leader. Is there a certain content format that’s best for doing this? A5: The best content format for you is the one that plays to your strengths and appeals to your target audience. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) October 4, 2022 Always create content that showcases your strengths while also appealing to how your audience likes to consume content. You can also repurpose your content into multiple formats to reach a wider audience, as we all like to learn in different ways. A5: The types of content are flexible, according to audience … Read more

#ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content

September 9, 2022September 9, 2022 by Rachel Moffett

Looking for some copywriting hacks that will help you level-up your content? Well, you’re in the right place! For this month’s session of #ContentWritingChat, we asked our community to share some of their best copywriting tips that you can take and implement in your own content. Perfect if you’re looking to generate more traffic, engagement, and conversions. Let’s dive in! #ContentWritingChat Recap: Copywriting Hacks to Up-Level Your Content Welcome to #ContentWritingChat! 👋🏻 This month, we're discussing copywriting hacks that will help you up-level your content. 📝 The topic was inspired by this recent blog post: https://t.co/stSux0GdYb — Express Writers | Your Content Writing Partner (@ExpWriters) September 6, 2022 Be sure to check out our blog post, which is linked in the embedded tweet above. It was the inspiration for this month’s chat! Q1: The first step in creating amazing content is to know your ideal reader. How can you learn more about those within your target audience to create content that serves them? A1: You can't rush it or fake it. Take time to authentically know your audience. Even better, service a specific niche so you're always knowledgeable and up-to-date. #ContentWritingChat — Ross Romano 🚢✏🏴‍☠️ (@RossBRomano) September 6, 2022 Always take the time to get to know your audience by having conversations with them. A1: Market research is crucial for getting to know your audience. One of the best ways to do that is to TALK to them. Get to know them through social media or even hop on 1:1 calls. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) September 6, 2022 You can talk to your audience via social media or even have 1:1 calls as market research if you have the time to dedicate to it. A1. Once you’ve identified the target audience, begin to collect data on what kind of content they currently consume, painpoints in the industry and new trends. Typically industry leading media would have an array of this kind of content published regularly. #contentwritingchat https://t.co/yDn9mecEe5 — Andrew C. Belton, MBA (@AndrewCBelton) September 6, 2022 Use this as an opportunity to learn about their favorite content, pain points, and more. Q2: How can you differentiate yourself from your competitors and communicate your unique value proposition through the content you create? A2: To stand out, take time to know you and define your voice. The thing that makes your words different is YOU!#ContentWritingChat https://t.co/O5FMfVZQUA — Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) September 6, 2022 It’s important to define your voice if you want to stand out from your competitors. It’s what makes you unique compare to everyone else. A2: The best differentiator I've found is to deeply care. Which starts with knowing your audience and caring about their needs. It shows up in your work. #ContentWritingChat — Ross Romano 🚢✏🏴‍☠️ (@RossBRomano) September 6, 2022 Showing you care about your audience goes a long way. Q3: Part of generating traction for your content is creating a headline that will get people to click. What makes a clickable headline? A3: Keep headlines short and sweet. And never write something misleading just to generate traffic. Headlines should always be honest and relevant to the content. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) September 6, 2022 Headlines should be on the shorter side and need to be relevant to your content. Never mislead your readers with a clickbait headline. A3. Make a bold claim or statement, that is captivating and still provides a fair representation of the article. It should also appear as something that would be recognizable to your existing audience. #contentwritingchat https://t.co/D7SQBBat0x — Andrew C. Belton, MBA (@AndrewCBelton) September 6, 2022 Bold claims can be an effective way to grab attention and drive traffic. Q4: How do you ensure the body of your content is intriguing enough that people read it the whole way through? A4: Use formatting that "moves their eyes" down the page. Short sections and clear sub-headings. And above all, make sure your writing is clear and each section is relevant so they won't want to miss out. #ContentWritingChat — Ross Romano 🚢✏🏴‍☠️ (@RossBRomano) September 6, 2022 Formatting plays a major role in your content, so don’t just focus on the copy. Sub-headings are a great way to make your content easier to consume. A4. Split it up with topic headlines and even separate quote sections to highlight the major thoughts or points in the article. Also breaking it up with images and descriptive text can draw readers back in to get details on what is in the photo. #contentwritingchat #writing https://t.co/HkNerqOuSr — Andrew C. Belton, MBA (@AndrewCBelton) September 6, 2022 You can even break up text with images to add visual interest and to provide a way for them to better understand your content. Q5: When it comes to copywriting hacks, what are your favorite ways to encourage people to take action? Urgency, FOMO, etc.? A5: Urgency is great if there's a deadline for signing up or limited spaces. Just don't create fake urgency by lying about it. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) September 6, 2022 Urgency is great, especially if there’s a deadline. Just don’t lie about deadlines or limited spaces to fake urgency. Only use this tactic when it’s legitimate. A5. Add some sort of time constraint within the text, or even by using an image to highlight the urgency. ‘For a limited time’, ‘Available through September 10th’, ‘Join us today for access to’ #contentwritingchat https://t.co/JtWszCu3vc — Andrew C. Belton, MBA (@AndrewCBelton) September 6, 2022 These simple tips will allow you to effectively incorporate urgency! Q6: Editing is key when polishing your content. What does your editing process look like? A6: Editing process: 1st draft – read through make notes2nd draft – search for grammar and spelling3rd draft – overused phrases and words4th draft – new set of eyesFinal form#ContentWritingChat https://t.co/nBjim2SwQT — Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) September 6, 2022 Combing through your content multiple times … Read more

#ContentWritingChat Recap: Generating Captivating Content Ideas for Your Brand

August 5, 2022 by Rachel Moffett

When building your brand, coming up with ideas to fill your editorial calendar can often be a daunting task. When the creative juices just aren’t flowing, it’s a struggle to come up with fresh ideas that your audience (and Google) will love. So, what are you to do when you aren’t sure which topics to cover on your blog, social media, or other channels? Well, we have some ideas for you in the latest round of #ContentWritingChat! #ContentWritingChat Recap: Generating Captivating Content Ideas for Your Brand Welcome to a brand new #ContentWritingChat! 👋🏻 Today, we're going to be chatting about different ways to effortlessly generate content ideas for your brand. Perfect for filling up this month's editorial calendar! 🗓 — Express Writers | Your Content Writing Partner (@ExpWriters) August 2, 2022 Q1: Why is it so important to carefully choose the content topics you cover as a brand? A1: You want to choose topics that align with your mission, vision, and voice but also connect with your products, services, and market. Not necessarily in that order.#ContentWritingChat https://t.co/7fSkhSJfnZ — Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) August 2, 2022 As Kathryn pointed out, you want to write about topics that are aligned with your brand overall. Consider how the topics you’re covering relate back to your brand’s mission, vision, and voice. A1. The content topics that your brand chooses to cover will play a big role in the public messaging and theme of the company, it’ll be a significant determining factor on what kind of audience and attention the company will be able to draw in. #contentwritingchat https://t.co/sE5r0RDC4M — Andrew C. Belton, MBA (@AndrewCBelton) August 2, 2022 Your content is what will attract people to your brand. You need to make sure you’re writing about the topics that will bring in your desired audience. a1 I would say it's key if you want to start building authority around your brand. also, it's a way of keeping the content creation focused.#ContentWritingChat — joana rita sousa 🦄 💩💎 (ela/she) (@JoanaRSSousa) August 2, 2022 Content is also key for building authority, so you’ll want to cover topics that are centered around your area of expertise. Q2: A huge part of generating content ideas is understanding your audience. What should you know about them? A2. When crafting content for your audience its important to understand their painpoints, interests, communication preferences, cultural/geographic factors. Having some guidelines will contribute towards crafting content designed to resonate with the audience #contentwritingchat https://t.co/LpWWCLXRtd — Andrew C. Belton, MBA (@AndrewCBelton) August 2, 2022 As Andrew pointed out, knowing the pain points and interests of your target audience goes a long way. It’ll help you create content that will resonate with them on a deeper level. A2. You should consider what piques their curiosity. What gets them to stop scrolling and click through to your content – on email, on social media, YouTube or otherwise. It's something they need, it speaks to a problem they've been trying to solve.#ContentWritingChat https://t.co/3nbWv6RzzW pic.twitter.com/hqcvez3IYb — Andrea TheoJohn (@AndreaTheoJohn) August 2, 2022 Consider what gets your audience to stop scrolling and take notice! For instance, speak to their needs or a problem they’re facing. A2: When developing content you need to know: What they want to hear/readHow they prefer to consumeLength of content desired Also, be aware of how you REPURPOSE what you create to serve more folks.#ContentWritingChat https://t.co/SWZRlV8wOY — Kathryn Lang – hopesmith and dream ignitor (@Kathrynclang) August 2, 2022 Beyond coming up with the right content topics, you’ll also need to know how they like to consume content (blogs, videos, etc.) and how long they like content to be. A2: Know what they like reading, seeing and hearing. Ask your audience and routinely check out your analytics. #ContentWritingChat https://t.co/3rLgM0rORZ — Carlarjenkins (@carlarjenkins) August 2, 2022 To help you figure all this out, Carla suggests checking out your analytics for helpful data and even taking the time to talk to your audience. Q3: Google Analytics tells you a lot about your website visitors. How can you use it to generate content ideas for your blog, social media, etc.? A3: Follow the Yellow Brick Road: pay attention to what content gets the most traction. The most visits, the most engagement, shares, etc. That's a big clue as to what your audience cares about. So DO MORE of that! #ContentWritingChat https://t.co/z70pqc2wLe pic.twitter.com/tn8rUnApvT — Andrea TheoJohn (@AndreaTheoJohn) August 2, 2022 It’s all about what gets the most attention! Andrea suggests looking at the pages that are getting the most traffic, engagement, and shares and use that as an indicator that your audience is really loving that topic. A3: Your website visitors tell you exactly what they want by the pages they visit, the topics they read about, the resources they download, and the high and low bounce rates they have from page to page. See what they like and brainstorm from there. #contentwritingchat — Iron Horse (@ironhorseio) August 2, 2022 It’s also smart to look at bounce rates to see where improvements can be made to your content and also to find ways to keep people on your site longer. Q4: Is it worthwhile to check out what your competitors are doing to gain inspiration? If so, what do you need to know about analyzing their content? A4. Always gotta check in with the competition: a nice pulse-check to see if anything's resonating with their audience, what seems to be working for them (or not). It gives you clues into what everyone else is doing / saying so you can offer something better. #ContentWritingChat https://t.co/UZ3tnt1rsH pic.twitter.com/SwhwlWeYTS — Andrea TheoJohn (@AndreaTheoJohn) August 2, 2022 When checking out the competition, pay attention to what’s working for them and what’s not. Knowing what resonates with their audience gives you some ideas on what you can do with your own content. A4. It only makes sense to pay attention to your competitors, but do so in a respectful way. Try to understand differences & similarities between you, also how that’s … Read more

#ContentWritingChat Recap: How to Optimize Your Content & Website to Rank in Google

June 28, 2022June 10, 2022 by Rachel Moffett

You worked hard to not only build your website, but also to fill it with amazing, high-quality content for your target audience to enjoy? Don’t you want them to be able to find it organically through a Google search? Of course! However, securing one of those coveted spots on the first page of Google is easier said than done. There’s a lot of competition, after all! Luckily, there are a few things to ensure your site and its content are effectively optimized so you can not only rank higher, but also attract tons of new traffic your way. And that’s exactly what we’re talking about in this #ContentWritingChat. #ContentWritingChat Recap: How to Optimize Your Content & Website to Rank in Google It’s time for another round of #ContentWritingChat! 🥳 Today, we’ll be chatting all about how to optimize your blog content AND your website so you can rank on that coveted first page of Google. 📈 pic.twitter.com/Wan1Y75fcf — Express Writers | Your Content Writing Partner (@ExpWriters) June 7, 2022 This month, we held a community chat all about optimization. If you want to learn what it takes to rank, you’re in the right place. Let’s dive into the tips! Q1: Why is it important that we take the necessary steps to get our content and our websites to rank high in Google search results? A1: You work hard to create amazing content for your brand. Don’t you want people to see it and enjoy it? Of course! By optimizing your content and ranking high in search results, you’re more likely to be discovered by new readers. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 Taking the extra steps to optimize your content means you stand a better chance at getting discovered by new people. Not only will you see an influx of traffic to your site, but it’s great for boosting engagement and conversions. Q2: Part of ranking is choosing the right keywords. How do you select keywords to use in your content and on your site? For instance, should you consider factors like search volume, competition, etc.? A2: You’ll want to consider three main factors: relevancy, search volume, and user intent. #ContentWritingChat https://t.co/uSpdzY79ZJ — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 When choosing keywords, focus on relevancy, search volume, and user intent. There are tons of keyword research tools out there that will help you determine the right focus keyword to use on your web pages and within your blog posts. Q3: Once you’ve chosen your focus keyword, where do you place it in your blog posts and on your website? Are there key places that shouldn’t be overlooked? A3: Make sure you include your keyword in a few key places such as: title, meta description, introduction, and headers. This article from @ExpWriters has some great advice: https://t.co/ZfkCtD7PT3#ContentWritingChat https://t.co/bd1PV6bNVp — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 The title, meta description, introduction, and headers are important spots for placing your keyword. You’ll even want to sprinkle it throughout the body of your copy in a way that’s natural, not forced. The article from our blog that’s linked in the tweet above offers even more great advice. Q4: Is there anything you should avoid when it comes to optimizing your content and your site? For instance, any old SEO tactics that are no longer relevant today? A4: Don’t make SEO the *point* of your content. See it as a valuable benefit and be sure to optimize, but make sure the content is valuable in itself. This avoids a lot of pitfalls. #ContentWritingChat — Ross Romano 🚢✏🏴‍☠️ (@RossBRomano) June 7, 2022 Focus on creating amazing content first. After all, it’s about providing value and serving your audience. That’s always the top priority. Optimization should merely amplify your content. Q5: How can you check to see where your content is ranking? A5: You can do this manually by searching for your focus keyword and seeing where your content ranks. Or you can use a tool that tracks keyword rankings. #ContentWritingChat https://t.co/otL3CLAVrQ — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 Invest in SEO tools that will provide all the data you need to measure your progress. If you can’t afford tools right now, manually search for your focus keywords to see where you’re ranking. Q6: What do you do if your content still isn’t ranking? Is there anything you can do to ensure your content and your site begin to perform better? A6: One idea – Try longer, more evergreen content. Test out longform blogs that people can reference over and over. #ContentWritingChat — Ross Romano 🚢✏🏴‍☠️ (@RossBRomano) June 7, 2022 If you’re not already creating longer, evergreen content, give it go. Google wants to see that you’re providing high-quality content and being of service to your audience. This could be what turns things around and gets you ranking at the top of the search results. Q7: Which tools have been essential for optimization? Do you have any favorites for monitoring your website analytics and for conducting keyword research, etc.? A7: Google Analytics is always a go-to. And @semrush is fantastic. #ContentWritingChat https://t.co/BWoojC8y5g — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 Google Analytics and Semrush are always winners! Q8: Do you have any go-to resources for learning about SEO? Share them! A8: The @ExpWriters blog and @sejournal are great resources. #ContentWritingChat https://t.co/j8tEf8v03f — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) June 7, 2022 If you want to learn more about SEO, always refer back to our blog and visit Search Engine Journal as well. Come join us for the next #ContentWritingChat! It happens on the first Tuesday of every month at 10 AM Central. Just follow @ExpWriters to stay updated.

#ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb

May 6, 2022 by Rachel Moffett

You spend quite a bit of time, effort, and money when it comes to your content marketing efforts. So, don’t you want to make sure you’re seeing a return on your investment? Of course! That’s why it’s crucial you take the time to measure your content marketing success so you can see what performs well and what doesn’t. This way, you’re able to focus on creating the content that’s going to generate the best results, allowing you to get more bang for your buck. But how do you go about tracking this type of data? We’re breaking it all down for you in this month’s #ContentWritingChat. Let’s dive into the tips! #ContentWritingChat Recap: Measuring Content Marketing Success With Amanda Webb Welcome to another round of #ContentWritingChat, friends! This month, we're joined by Amanda Webb (@Spiderworking). She's a digital marketer and will be sharing some tips on measuring content marketing success. Be sure to give her a warm welcome! 😊 pic.twitter.com/313OvENGU3 — Express Writers | Your Content Writing Partner (@ExpWriters) May 3, 2022 Our guest host for this month was Amanda Webb. Amanda is a digital marketer who knows a thing or two about diving into your analytics to determine whether or not your content marketing efforts are paying off. After all, her mission is to help boost your ROI in business! Q1: Why is it important to track the success of your content marketing efforts? A1: Creating content takes time, a lot of time. Is that time being spent wisely? Are you spending time on the right thing? You need to measure to know you aren’t wasting that timePLUS most importantly, that you are delivering results for your or your client.#ContentWritingChat — Amanda Webb – Digital Marketer 👩‍💻 (@Spiderworking) May 3, 2022 As Amanda pointed out, it takes time to create great content. And because our time is precious, it’s important that we’re being smart about where we’re directing our attention. You wouldn’t want to continue investing a bunch of time into something that isn’t working out, would you? By measuring your content marketing success, you’re able to spend your time more wisely. A1: By tracking the success of your #ContentMarketing, you'll have a better understanding of what resonates with your audience. Then, you can create more of the content that WORKS. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) May 3, 2022 When do a deep dive into your analytics to see how your content is performing, you’ll also gain a better understanding of what resonates with your target audience. This will allow you to create more of the content they want and enjoy. A1. The first goal of content is to provide value for your target audience. Without measurement, you’re only guessing about whether or not you’re doing that. #ContentWritingChat — Dana Lemaster (@DanaLemaster) May 3, 2022 Dana knows it’s all about providing value to your audience. But how will you know you’re providing value unless you actually review the data to see how people are responding to your content? You won’t! Tracking key metrics will allow you to create a more effective strategy moving forward. A1: If content is king, why risk appointing the wrong content for your audience? Tracking helps determine what works, but it also helps a strategy evolve with the times.#ContentWritingChat — Iron Horse (@ironhorseio) May 3, 2022 Don’t risk publishing the wrong content! Do the research to figure out what your audience wants to see from you and you’ll drive more traffic, engagement, and conversions. Q2: How do you know which metrics are important to track? Should you track the same things for every piece of content or does it change with each content marketing campaign? A2: Each piece of content needs a goal. ➙Is it designed to grow your audience? ➙Is it designed to improve brand awareness? ➙Is it designed to grow your email list? ➙Is it designed to sell? When you know the goal measurement becomes easy.#ContentWritingChat — Amanda Webb – Digital Marketer 👩‍💻 (@Spiderworking) May 3, 2022 A2: Some metrics will be the same for every campaign. ✓You’ll want to know if you are reaching people. ✓You’ll want to know if the people you reach are consuming the content.But after that, you’ll need different metrics depending on your goal.#ContentWritingChat — Amanda Webb – Digital Marketer 👩‍💻 (@Spiderworking) May 3, 2022 Always make sure to set goals for every piece of content you create. Amanda shared some great examples of common goals you might work toward, including building brand awareness, growing your email list, and increasing sales. A2. Typically the most important metrics would be associated with your marketing goals as the most impactful with your audience. It may vary by campaign, especially if campaigns are being run for different objectives. #ContentWritingChat — Andrew C. Belton, MBA (@AndrewCBelton) May 3, 2022 The metrics you track will always be tied back to your marketing goals. And as Andrew pointed out, this can vary by campaign depending on what the purpose of the campaign is. A2: Determining which metrics to track ultimately goes back to the goals you've set for your content/campaign. This can change from time to time. However, it's always smart to track traffic, engagement, conversions, etc. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) May 3, 2022 A few metrics that are always smart to track include: traffic, engagement, and conversions. Those are things we all want to see as creators. A2: For me anything that starts a conversation and/or gets a sales conversion are important metrics for me. #ContentWritingChat https://t.co/cC79EUy7UT — Carlarjenkins (@carlarjenkins) May 3, 2022 For Carla, it’s all about tracking conversations and conversions. Both are crucial metrics to pay attention to when you’re a business owner or marketer. Q3: What about vanity metrics? Are they worth tracking? A3: Everything can be a vanity metric even leads & sales.You can get 100s of leads but they’re not good if they don’t convert.You can get 6 figures in sales but is only relevant if … Read more

#ContentWritingChat Recap: How to Write Content That Converts

April 8, 2022 by Rachel Moffett

From blog posts to social media content and email newsletters, we all want our content to convert. We want people to read something we’ve written and be inspired to take action. We want them to visit our websites, leave comments, and purchase what we’re selling. But is there a secret to writing content that converts to boost the success of what we create? That’s what we’re diving into in this #ContentWritingChat recap! #ContentWritingChat Recap: How to Write Content That Converts Welcome to the April edition of #ContentWritingChat! 😊 Today, we're having a community chat and discussing how to write content that converts. If you've been wanting to create better copy, you're in the right place! ✍️ pic.twitter.com/DjVUbdSKUR — Express Writers | Your Content Writing Partner (@ExpWriters) April 5, 2022 This month, we hosted a community chat and invited all the incredible creators in our community to step up to the plate and share their advice. Q1: You should always keep your target audience in mind when writing content. What should you know about them that will help increase your conversion rate? A1: Demographics but also psychographics: what brands are they buying/following, what type of content are they engaging with, what are their/goals/painpoints. #ContentWritingChat — Jennifer L. Dawson (@JLDContentQueen) April 5, 2022 As Jennifer mentioned, it helps to first know the demographics of your audience. This includes their age, gender, and where they’re based in the world. She said it’s also smart to determine which brands they follow and purchase from, the kind of content they’re engaging with, and what their goals and pain points are. All of this will shape the content you create because it’ll help you speak directly to them and their needs. a1think of your audience as a group of unique people.what do they do? how do they have fun? what's their favourite type of content? are they readers 🗒️or listeners 🎙️? if you don't know the answers to these questions, go ahead and ask them!#ContentWritingChat — joana rita sousa 🦄 💩💎 (@JoanaRSSousa) April 5, 2022 You can even go as far as to find out what they do (professionally and in their free time), plus how they most enjoy consuming content. A1. It is important to know where they are (What networks they use? Anything industry-specific?) as well as what are their pain points that they seek to improve, or trends in their industry that interest them. Craft content to attract them from there. #ContentWritingChat — Andrew C. Belton, MBA (@AndrewCBelton) April 5, 2022 Andrew brought up a great point about knowing where your audience is spending their time online. It’s crucial that you invest in the platforms they’re most active on. Otherwise, they’ll be less likely to discover you. So, be where they are and create content that addresses their pain points. A1. Think about what your target's searching for and the content gaps that are out there for it. What content could you create that's SO good they just might pay for it but you're offering it for free in exchange for a conversion (e.g. entry into your funnel)? #ContentWritingChat https://t.co/jMUkjBMr7o — Andrea TheoJohn (@AndreaTheoJohn) April 5, 2022 Knowing what your target audience is searching for online allows you to make note of any gaps in your content. This way, you’re able to discuss the topics that matter most to them, ultimately attracting more people to your brand. Q2: How can you use emotion within your content to motivate a reader to take action? A2. Every industry has pain points or common things that cause occasional or continuous concern that people in the industry would like to improve or address. Creating content crafted towards that can draw some emotions that makes the content more impactful. #ContentWritingChat — Andrew C. Belton, MBA (@AndrewCBelton) April 5, 2022 When creating content that evokes emotions, you always want to address the most common pain points your audience struggles with. A2. Tie the emotion either to (A) pain your target experiences or (B) the dream of what your target wants. We all know we rationalize what we were emotionally attracted to buy in the first place. Use that feeling to help your target connect to your stories.#ContentWritingChat https://t.co/XmyqA1oELr — Andrea TheoJohn (@AndreaTheoJohn) April 5, 2022 Andrea offered some great advice. She suggested tying emotion to the pain points of your target audience or to the dream they’re trying to achieve. That will help you to better connect with them and will increase the likelihood that they’ll convert. A2: Every story you tell should "build-up" and include twists and turns. No one likes a flat storyline, so stick to one that feels more like a roller coaster — one that takes you through an entertaining journey. #ContentWritingChat — Iron Horse (@ironhorseio) April 5, 2022 Don’t be afraid to take people on a journey with the story you tell because it’s sure to get them feeling emotional. Plus, it’s more likely to hold their attention throughout. A2: I think user/product testimonials are always good. This goes back to knowing your audience, as this allows them to connect with someone "like me" and see their success or how their problem was solved #ContentWritingChat — Jennifer L. Dawson (@JLDContentQueen) April 5, 2022 Jennifer suggests also sharing some testimonials from past clients or customers. This is relatable and allows them to see how your offering has been a game-changer in their lives. Q3: Urgency is a great way to boost your conversion rate. How can you communicate urgency through your content? A3. Things such as call-to-actions, limited time offers, graphics that showcase something indicating an effective time period. #ContentWritingChat — Andrew C. Belton, MBA (@AndrewCBelton) April 5, 2022 Always remember to include a call to action so you can let people know what that next step is. But to create that sense of urgency, you can also add a limited-time offer to make it even more enticing. A3: Simple ways to communicate urgency include letting people know there's a deadline to sign up/purchase … Read more

#ContentWritingChat Recap: Mastering Social Media Marketing in 2022 with Andrew C. Belton

March 23, 2022March 4, 2022 by Rachel Moffett

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There’s no denying that social media is a powerful way to establish your authority online and make connections with new people from around the world. However, the road to becoming a social media pro isn’t always an easy one. There are so many platforms to consider, algorithms to deal with, and then you have to create content! Luckily, in this #ContentWritingChat recap, we’re sharing some social media marketing tips that you can implement throughout the year ahead. We discuss the top tools to check out, training options to enhance your skills, and more. #ContentWritingChat Recap: Mastering Social Media Marketing in 2022 with Andrew C. Belton Welcome to another incredible #ContentWritingChat! 💙 This month, @AndrewCBelton is our guest host. He’s a Social Media Marketing Strategist, as well as the founder of @Symmetricalmm. Be sure to give him a warm welcome! pic.twitter.com/YulbA0RzSw — Express Writers | Your Content Writing Partner (@ExpWriters) March 1, 2022 Our guest host for this month’s chat was Andrew C. Belton. Andrew is a Social Media Marketing Strategist, as well as the founder of Symmetrical Media Marketing. He joined #ContentWritingChat to share his expertise and help you take your social media presence to the next level. So, let’s dive into the tips! Q1: Which platforms are you focusing on building for your brand or company? A1. My platform of focus has primarily been LinkedIn for B2B brand building, content publishing, creating and maintaining professional connections. My company has also focused on Twitter and is working towards building a greater presence on Facebook/Meta. #ContentWritingChat https://t.co/OY6x8jCwAt — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 For Andrew, his primary focus when it comes to social media marketing has been LinkedIn. It’s a great platform for making professional connections, as well as for publishing content. Andrew’s company is also giving extra attention to Twitter and Facebook. A1: LinkedIn and Twitter personally Adding FB for the company #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 The same platforms are on Asangi’s radar as well. Personally, she’s focused on LinkedIn and Twitter, but is incorporating Facebook for company use. Q2: Which tools do you use to help manage social media marketing? A2. My primary social media management tool that I use for @Symmetricalmm that I recommend to clients that have a robust digital presence is @hootsuite. I also use @IFTTT for supplemental automation and @canva for content creation. #contentwritingchat https://t.co/qHA6802bS9 — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 Hootsuite is a favorite for Andew and it’s the tool he frequently recommends to clients. He also likes using IFTTT for automation, as well as Canva for designing graphics. A2: @MeetEdgar is definitely a go-to. It’s easy to use for scheduling content ahead of time. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) March 1, 2022 Here at Express Writers, MeetEdgar has long been a go-to for our team. We like that it allows us to create a schedule focused around certain types of content. Plus, you can build a library of content that repeats forever for platforms like Facebook. A2: @hootsuite @SproutSocial and a good ol’ Excel workbook 😉 #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 We have another Hootsuite recommendation! SproutSocial is also a tool worth checking out. But as Asangi knows, you can’t go wrong with a trusty Excel workbook. Sometimes all you need is a good spreadsheet. A2. Currently pen, paper, & post-its. I’ll be listening with interest here. #ContentWritingChat — Dana Lemaster (@DanaLemaster) March 1, 2022 Dana keeps it simple with a pen, paper, and Post-Its. After all, it’s really about using the tools and methods that work best for YOU. And if you’re a team of one, you don’t necessarily need digital tools for planning. Q3: What kind of training have you pursued or is offered by your company for social media marketing? A3. I would recommend all of @hootsuite Academy (that my employer offers) programs as well as @HubSpotAcademy certifications, particularly the Inbound Marketing program. #contentwritingchat https://t.co/HiklZ0bD3u — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 Andrew recommends checking out programs from both Hootsuite and HubSpot Academy. Each offer some robust programs that will help you take your social media marketing skills to the next level. We tried Facebook Blueprint certs, but the program just wasn’t compete enough for us to spend the time and dollars. We now hold yearly internal stay conferences where team members recommend webinars and we have training time together. #contentwritingchat — Thomas Broadus (@TbroOnline) March 1, 2022 Thomas has previously tried the Facebook Blueprint certifications, but found it wasn’t the right fit for his needs. That’s why it’s important to research and see what these various programs offer so you can be sure you’re making a smart investment. Instead, his team hosts internal conferences where everyone can recommend webinars and they can have training time together. A3: no training as such. Learnt on the job by doing 😁 Taking some online courses and Googling when I need help #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 There’s nothing quite like getting hands-on experience! Sometimes the best way to learn is to just dive in and do the job. Over time, you’ll learn a thing or two yourself. However, there’s nothing wrong with turning to online courses or Googling when you need extra help, as Asangi knows. A3. I’m a solopreneur, so basically learn by mad googling and then reading/watching what’s relevant. The difficulty is figuring out what’s relevant. That’s one reason I value Twitter chats & people who are willing to share their knowledge. #ContentWritingChat — Dana Lemaster (@DanaLemaster) March 1, 2022 Dana has no problem using Google when she needs to find information on a certain topic. She also loves joining Twitter chats, as they’re a fantastic way to learn from others and to expand your knowledge. Q4: What recent trends have you noticed in social media marketing? A4. There has been an increase in the adoption of short video ‘bite-sized’ content that businesses of all sizes have … Read more

#ContentWritingChat Recap: Developing a Content Strategy in 2022

February 4, 2022 by Rachel Moffett

Does your brand have a content strategy in place for the year ahead? If not, it’s time to make a change! A content strategy encourages you to have a purpose behind the content you’re posting, while also helping you reach your business goals. Plus, it’ll help you stay consistent. When your content is already planned out, there’s no need to question what to post next. So, you may be wondering… How do I create an effective content strategy? Well, we have some answers for you in this #ContentWritingChat recap. #ContentWritingChat Recap: Developing a Content Strategy in 2022 Happy February and welcome to #ContentWritingChat! 😊 Today, we'll be chatting all about developing an effective content strategy for 2022. 📝 pic.twitter.com/HZfBrVKt6B — Express Writers | Your Content Writing Partner (@ExpWriters) February 1, 2022 To ensure 2022 is a success for your brand, it’s time to take your content seriously. For this month’s community chat, we went over some key elements of crafting a content strategy. Q1: What are the primary benefits of having a content strategy for your brand? A1. The primary benefit would be that having a content strategy allows you to consistently create quality aligned with the values of your brand and you can build a credible reputation with your audience that should keep them coming back. #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) February 1, 2022 As Andrew pointed out, it’s all about consistency. Having a content strategy allows you to be consistent in your posting frequency, but it also helps you to be consistent in creating content that’s aligned with your brand. What you publish online should be a reflection of your brand’s mission and its values. A1: The main benefit of having a content strategy is consistency. When you have your content planned out, you'll know what you need to be posting. No scrambling to come up with ideas or complaining you don't know what to post. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) February 1, 2022 With a strategy in place, your content will be all planned out. This means you’ll never have to wonder what to post about, nor will you be scrambling for ideas at the last minute. A1. Having a content schedule increases the chances that you’ll consistently add value for your audience. I’m all for inspiration, though I’ve found it’s more likely to happen when you’re not worried about filling space or meeting deadlines. #ContentWritingChat — Dana Lemaster (@DanaLemaster) February 1, 2022 Dana feels inspiration is more likely to strike when you aren’t worried about filling a content calendar or meeting deadlines. So, don’t be afraid to plan ahead to create more consistency in your posting schedule. Q2: Creating a content strategy starts with knowing your goals. How can you ensure the content you publish online will help you achieve big things? A2: Start with your audience goals, then look at your goals (your goals should be a sub set of audience goals) Make the match and use connect as a channel to get the message across #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) February 1, 2022 You definitely want to keep your goals in mind when it comes to planning out your content. You can use your goals to shape the kind of content you’re publishing in terms of formats, topics, etc. A2. Identify what topics are interesting to the target audience as well as identifying pain-points that they may be concerned about and want to learn about. The content would be informative, build credibility and tie into business objectives #contentwritingchat — Andrew C. Belton, MBA (@AndrewCBelton) February 1, 2022 It always goes back to finding ways you can serve your audience. Create content based on what’s interesting to them and what will address their pain points. Q3: Where do you get fresh content ideas that will appeal to your audience? a3 i follow content creators that really inspire me to get fresh ideas. ⚠️ we don't have to invent the wheel, we just need to associate things, create new connections#contentwritingchat — joana rita sousa 🦄 💩💎 (@JoanaRSSousa) February 1, 2022 Sometimes it’s as simple as seeing what your favorite creators are talking about. That can help generate tons of new ideas! A3: Social Media, articles, and as of late challenges cited by clients. Best way to appeal to your audience is to learn about what they want to learn/do #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) February 1, 2022 Kushlani finds that scrolling social media, reading articles, and talking to her clients about challenges can be a great source of inspiration for her content strategy. A3. Research studies/reports, polls, news, industry changes oftentimes provides me with content ideas. #contentwritingchat #contentmarketing — Andrew C. Belton, MBA (@AndrewCBelton) February 1, 2022 Andrew turns to research studies, polls, and the latest news to help him generate content ideas. A3. I’m a voracious reader, watch all kinds of films & TV shows, do online chats, talk with people. And I’m a big believer in asking your audience what they’d like-it’s usually the easiest way to find out. #ContentWritingChat — Dana Lemaster (@DanaLemaster) February 1, 2022 Dana said watching all different genres of TV and movies is helpful for her when she needs to get the creative juices flowing. And of course, you can’t go wrong with simply asking your audience what they’d like to see from you. They’ll share their thoughts. Q4: How do you decide if it’s worthwhile to invest in a new content format? Do you follow the trends or stick to what you know? A4: When it comes to choosing your content formats, go for something that appeals to your audience and showcases your strengths. However, you shouldn't be afraid to test out something new! #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) February 1, 2022 The content formats you choose should fit two main requirements: it should showcase your strengths and appeal to your target audience. This will increase your odds for success. a4 … Read more

#ContentWritingChat Recap: Building the KLT Factor Through Online Content

January 7, 2022 by Rachel Moffett

If you want to succeed in business, it’s important that you take time to build the Know, Like, and Trust Factor with your audience. That’s because customers are only going to be inclined to do business with brands they trust. Meaning, if they don’t see you as a trustworthy and reliable source of information in your field, they probably won’t ever make a purchase. And we all want to be profitable, right? So, the question is… How do you build this all-important KLT Factor to set your business up to thrive? Well, one way is to produce amazing content! And in this #ContentWritingChat recap, you’ll learn how to create online content that attracts your target audience and makes them fall in love with you. #ContentWritingChat Recap: Building the KLT Factor Through Online Content Welcome to #ContentWritingChat! It's our first chat of 2022 and we're so excited to have you joining us. 😊 Today, we're hosting a community chat all about building the Know, Like, and Trust Factor through your online content. pic.twitter.com/RKK2pO5nXM — Express Writers | Your Content Writing Partner (@ExpWriters) January 4, 2022 This month, we hosted a community chat, giving our awesome chat participants the chance to shine. They shared some great tips on building the KLT Factor, so let’s dive into the recap. Q1: The Know, Like, and Trust (KLT) Factor is often talked about by creators and marketers. Why is this such an important thing to focus on when building your brand? A1 People do businesses with brands they know. Merely broadcasting without engagement usually get you nowhere. #ContentWritingChat https://t.co/UHtvOWlcFs — Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) January 4, 2022 If people don’t know who you are, you’ll miss out on tons of opportunities to build relationships, land sales, and more. That’s why the first step is to get yourself out there and become known. Q1: It has a lot to do with the final T – Trust. To sustain any relationship you need trust, thats why it it super important to go beyond simple awareness, and make sure your audience trusts you and your brand. #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 As Kushlani said, it really comes down to the final element: trust. Without that, it’s going to be difficult for your business to grow and generate sales. People need to know they can count on you before they’ll spend any money with you. a1 to create leads and business for your. brand you need to:💕 share your brand & values;🤝 create a community around you;🍟 nurture a community that will share your brand #contentwritingchat — joana rita sousa 🦄 💩💎 (@JoanaRSSousa) January 4, 2022 Part of building the KLT Factor is creating and nurturing your community online. This will ensure you’re developing strong, long-lasting relationships with your customers. A1. Meaningful relationships are built on trust, which doesn’t happen unless you’re known and liked. Trust is the ultimate goal here. #ContentWritingChat — Dana Lemaster (@DanaLemaster) January 4, 2022 And of course, you can’t have trust without first being known and liked. You have to start at the beginning by generating awareness and getting people interested in who you are and what you do. Q2: The first element of the KLT Factor is becoming known. How can a brand generate more awareness to build an audience of their target clients/customers? A2: It's all about being present and showing up online. Where can you be to get in front of your target audience? Create content on your blog, YouTube, or a podcast. Be on social media as well. And make connections. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) January 4, 2022 You need to make sure you’re showing up online and doing so consistently. By regularly putting out valuable content, whether it’s on a blog or another platform, you increase the odds of being discovered by a new audience. A2 A brand has to listen and learn from its audience's wants and needs. Then come back with solutions to heal those pain points. People will see, learn and spread the word about your performance. #ContentWritingChat — Jim Katzaman – Get Debt-Free One Family at a Time (@JKatzaman) January 4, 2022 As you create content, follow Jim’s advice. Use it as an opportunity to address the pain points your audience is struggling with. If you can provide solutions to their problems, they’ll be more inclined to keep coming back. A2: By being present in the right communities and distributing knowledge through the right channels and doing it consistently. #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 Being part of the right communities (the ones where your target audience spends their time) is going to boost awareness greatly. Use the social media platforms they’re active on. Join Twitter chats and Facebook groups they frequent. Just get yourself out there. Q3: Next, you want your audience to like you. How do you create content that will get your audience interested and make them fall in love with the work you’re doing? A3: By creating content that is Relevant TimelyAuthentic #ContentWritingChat — Kushlani De Silva #fitmarketing (@kushlani_ds) January 4, 2022 In order for your content to appeal to people, make sure it’s relevant to their needs, something they’re looking for in the moment, and authentic to your brand voice and values. A3 For your audience to like you, create content that is relatable, be human and use social listening to know what content they need #contentwritingchat — Egline Samoei (@EguarEglin) January 4, 2022 Relatable content will help you win over potential customers. That’s why it’s so important to figure out what they want so you can create it. Social listening is a great practice for understanding their needs. A3. Do: Ask people what they need & work to provide it Engage in social listening Be your best self Don’t: Talk about you and your work nonstop Turn every conversation into a sales pitch #ContentWritingChat — Dana … Read more