ContentWritingChat - Express Writers

#ContentWritingChat Recap: Practical SEO Advice for the Online Creator with Caleb McElveen

December 31, 2020November 4, 2016 by Rachel Moffett

Are you ready to catch up on this week’s #ContentWritingChat? We’ve prepared an awesome recap with some of the tweets from Tuesday’s chat, so get ready to dive in! #ContentWritingChat Recap: Practical SEO Advice for the Online Creator with Caleb McElveen Join us for #ContentWritingChat on Tuesday, November 1st at 10 AM Central Time with @cj_mce of @Searchtalklive! pic.twitter.com/Hvnvt43BfR — Express Writers (@ExpWriters) October 25, 2016 Our guest host this week was Caleb McElveen. Caleb is and SEO and content marketing specialist. He’s also a co-host on the digital marketing podcast, Search Talk Live. Q1: What are the basics of SEO every content creator should know? SEO doesn’t have to be hard to figure out! In fact, if you’re just getting started with optimizing your content, these basic tips are great to know: A1) Learn to correctly optimize title tags, meta descriptions, headers, & more. Understand how they impact performance. #ContentWritingChat — caleb mcelveen (@cj_mce) November 1, 2016 A1) Also, its important to understand user intent when creating content. It can heavily impact your SEO strategy. #ContentWritingChat — caleb mcelveen (@cj_mce) November 1, 2016 Caleb said it’s important to know how to correctly optimize title tags, meta descriptions, headers, and more. All of these things impact the performance of your content, so it’s helpful to know the best ways to optimize them in order to maximize your results. He also recommends understanding user intent when creating content because it can also impact your SEO strategy. A1: Keywords! How’s your audience using/searching for them? Use those thru-out copy, in <h> tags, description, etc. #ContentWritingChat https://t.co/3b7WRAH6l9 — ThinkSEM (@ThinkSEM) November 1, 2016 Sarah knows keywords are essential to SEO! She recommends figuring out how your audience is using and searching for keywords, which will help you choose the right ones for your content. You’ll also want to sprinkle those keywords throughout your content in heading tags, meta description, and more. A1) Proper keywording. Find those popular, relevant keywords about your content that will help people find it easier #ContentWritingChat — Jason Schemmel (@JasonSchemmel) November 1, 2016 Jason also agrees understanding keywords is very important! He recommends finding the popular and relevant keywords that will help your audience find your content. A1. SEO and readability should work together, not against each other, to make your content easily searchable + scannable #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) November 1, 2016 Kristen is right on with her answer! She said that SEO and readability should work together. You should never sacrifice readability for the sake of trying to rank higher. Providing great content for your audience should always be priority number one. A1: Never overstuff with keywords! Write naturally and then use some SEO dust before publishing. #contentwritingchat — Netvantage Marketing (@netvantage) November 1, 2016 One big SEO don’t? Keyword stuffing! It’s not cool to overdo it on the keywords because Google doesn’t like it and neither do your readers. We’ll have some more SEO mistakes coming up in the next question! Q2: What are the biggest mistakes people make when it comes to SEO? There are some common SEO mistakes people make when creating their online content. It’s important to know what they are so you can avoid them! Here are a few mistakes you don’t want to make: A2) Not having or using keyword/phrase correctly. Often it’s not used in titles & more, or there’s keyword stuffing. #ContentWritingChat — caleb mcelveen (@cj_mce) November 1, 2016 A2) Also, many forget to optimize images and other media that impacts SEO and how users can find them. #ContentWritingChat — caleb mcelveen (@cj_mce) November 1, 2016 Caleb knows many people make mistakes when it comes to keywords. In some cases, people fail to use the keyword correctly or don’t even have one. Make sure you’re using your focus keyword in titles and throughout your content without going overboard. Keyword stuffing is a big no-no! He also said not to forget about optimizing the images you share. They’re searchable as well and you want to make sure you take that extra step to optimize them. A2) Using keywords that aren’t used as often. Don’t waste space on useless words that won’t help you get noticed. #ContentWritingChat — Jason Schemmel (@JasonSchemmel) November 1, 2016 As Jason said, using keywords that aren’t used as often won’t help you see results. You need to do your research to find the right keywords for your content. A2: Ignoring SEO by thinking body copy isn’t necessary for success. They think it’s just page titles and meta. #contentwritingchat — Netvantage Marketing (@netvantage) November 1, 2016 A2 Mistake 1 is ignoring SEO. 93% of online experiences start with a web search. #ContentWritingChat — Lex (@estherproject) November 1, 2016 Ignoring SEO is a huge mistake! If you want your content to be seen, you need to learn about the best SEO practices and start putting them to use with your own online content. @ExpWriters A2 – Writing for SEO purposes only, missing the actual personality and story. #ContentWritingChat — globalHMA (@globalHMA) November 1, 2016 a2: Thinking that it’s all about Google. Yes – rankings matter! But creating content people want to read is priority! #contentwritingchat — Jobs2Careers (@Jobs2Careers) November 1, 2016 Remember that SEO is important, but there’s so much more to you content than just the optimization process. You have to start with a piece of quality content that shows personality and tells a story in order to really attract people. A2 thinking they understand it by reading about it and not implementing it. I’m still learning everyday about SEO #ContentWritingChat — Tony Stephan (@OmnipoTony) November 1, 2016 Never stop learning. SEO changes and it’s important to stay updated on all the latest information. Don’t fall into the trap of thinking you know everything about SEO. Make sure you’re actively learning about the best practices and implementing them. Q3: What steps can you take to get your content on the first page of search results? As an online content creator, one of your dreams is … Read more

#ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh

December 31, 2020October 28, 2016 by Rachel Moffett

Are you ready to catch up on this week’s #ContentWritingChat? We’ve prepared an awesome recap with some of the tweets from Tuesday’s chat, so get ready to dive in! #ContentWritingChat Recap: How to Grow Online & in Business by Improving Your Mindset with Michele Walsh Join us for #ContentWritingChat on Tuesday, October 25th at 10 AM Central with @TheMicheleWalsh! pic.twitter.com/dr8Qwj3UEt — Express Writers (@ExpWriters) October 18, 2016 Our guest host this week was Michele Walsh. Michele is a business confidence coach and the author of The Big Shift. She joined us to talk all about the importance of mindset within your business. It’s a different topic for us, but she provided a lot of helpful advice you can implement in your own business. Q1: What role does mindset play within your business? We kicked off the chat by asking our Twitter friends what role they felt mindset played within their businesses. We received some great answers in return! Check it out: #ContentWritingChat Did you know mindset is responsible for more than 80% of the results you achieve? — Michele Walsh (@TheMicheleWalsh) October 25, 2016 #ContentWritingChat You can have all the strategies in the world but if you have the wrong mindset then the results will be sporadic at best — Michele Walsh (@TheMicheleWalsh) October 25, 2016 Michele shared a pretty important statistic with us. She said that our mindset is responsible for more than 80% of the results we achieve. So, it only makes sense that if we want to achieve big things in our lives, we need to be in the right frame of mind to make that happen. You need the right mindset in order to see major, consistent results. A1: A positive attitude yields more positive results! #contentwritingchat https://t.co/x5mNZXzEup — Polaris Direct (@PolarisDirect) October 25, 2016 To put it simply, a positive attitude will yield more positive results within your business. How can you expect to see positive results if you’re thinking negatively? A1 I think as with any part of life, positivity, determination, focus all help improve it. Forward motion is key! #ContentWritingChat — Amanda Vera (@amnda_vera) October 25, 2016 Amanda is right on with her answer. Positivity, determination, and focus are all key aspects of your mindset and important to achieving success in business. @writingchat A1: Everything! The attitude you bring each day is imprinted in every piece of work you do. #ContentWritingChat pic.twitter.com/Cm9z4WWdfQ — Keystone Click (@KeystoneClick) October 25, 2016 Your attitude is imprinted in every piece of work you do. That’s pretty crazy to think about, right? When you have a positive mindset and you’re passionate about your work, people will take notice. A1. Everything. You can choose how to think and subsequently, how to live! I have a mindset of working hard every day. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) October 25, 2016 For our CEO, Julia, she knows that having the right mindset can impact her life on a daily basis. She chooses to have a mindset that empowers her to work hard every day, which is exactly how she’s built Express Writers. @writingchat A1: A positive mind impacts the health, growth, & productivity of not only your business, but yourself! #ContentWritingChat — Tyler Brown (@__tylerbrown) October 25, 2016 Remember that having a positive mindset doesn’t just impact your business. It impacts you and your life in general. Q2: How can your mindset impact your content marketing efforts? Now that we know how important the right mindset is for business growth and success, let’s talk about content marketing. How could mindset possible impact our content? Here’s what some participants in Tuesday’s chat had to say: #ContentWritingChat Less marketing more aligning your mindset with your intentions, having trust and belief and the results will manifest — Michele Walsh (@TheMicheleWalsh) October 25, 2016 Michele said it’s important to align your mindset with your intentions. You need to have trust and believe in order to see your desired results manifest into your life. A1. I think that your mindset – particularly how you handle challenges – determines your success or failure. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) October 25, 2016 Kristen noted that your mindset, and especially how you handle the challenges you face, can determine whether you succeed or fail. Great answer! A2 Mindset impacts everything. In marketing, setting goals and having the firm mindset to hit them is tremendous #ContentWritingChat pic.twitter.com/hUqjjpubfQ — Julia McCoy ? (@JuliaEMcCoy) October 25, 2016 As Julia said, it’s important to set goals and have a firm mindset that will help you meet them. That really is the secret to making things happen! A2: A good mindset breeds creativity and allows you to think outside the box for more innovative content. #contentwritingchat https://t.co/Ru9Q9Gyyt0 — Polaris Direct (@PolarisDirect) October 25, 2016 A good mindset breeds creativity and allows you to think outside the box. a2: Content is about reaching your audience, they can tell if you let your mood affect it. Stay positive and focused. #contentwritingchat — Jobs2Careers (@Jobs2Careers) October 25, 2016 The way you feel can easily show through in your content. It’s important to stay focused and positive! A2 If your mindset is internal, #contentmarketing will reflect it. If your mindset is to serve your audience, you will. #contentwritingchat — Bill Skowronski (@BillSkowronski) October 25, 2016 Bill said that if your mindset is focused on serving your audience, you’ll be able to do just that. Providing great content helps, too! A2 An open, flexible, bend-able mindset helps you empathize with your TA + understand better their needs, intents #ContentWritingChat https://t.co/JrxmG6wxR8 — Zala Bricelj (@ZalkaB) October 25, 2016 Zala recommends keeping an open mind. This will allow you to be more welcoming of new ideas. It’s also important to understand the needs of your audience. A2. I have found that when I have a negative or uninspired mindset, my content suffers. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) October 25, 2016 Brittany knows that the wrong mindset often means her content will suffer. If she’s thinking negatively or feeling … Read more

#ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman

December 31, 2020October 21, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? We have good news for you! We have a recap of our latest Twitter chat, which was packed with amazing tips on effective Instagram strategies for your business. Are you ready to dive in? Just keep reading! #ContentWritingChat Recap: Smart Instagram Strategies for Your Business with Sue B. Zimmerman Welcome to #ContentWritingChat! Today’s guest host is @SueBZimmerman. She’s joining us to talk all about Instagram for your business. pic.twitter.com/HihWi3CRHE — Express Writers (@ExpWriters) October 18, 2016 Our guest host this week was Sue B. Zimmerman. Sue is a speaker and a top Creative Live instructor. She’s also known as the “Instagram Expert,” which is why she joined our latest chat. She shared a ton of amazing tips for building a presence on Instagram that you’ll want to put to use today. Q1: How can you determine if Instagram is the right platform for your business? With so many social media platforms available today, it can be tricky to determine which ones are best for you to invest your time and energy into. So, how can you figure out if Instagram is right for you? Keep these things in mind: A1 I think it can work for any business since people process visuals 60,000 faster than text #ContentWritingChat pic.twitter.com/tBWd69EeMC — ★TheInstagramExpert★ (@SueBZimmerman) October 18, 2016 Sue feels Instagram can work for any business. People process visuals faster than text, which can make it a worthwhile platform for you to use. @ExpWriters A1 – Are your customers there? Are your competitors there? Can you devote time to posting regularly? #contentwritingchat — globalHMA (@globalHMA) October 18, 2016 Are your customers on Instagram? Are your competitors active there? Can you actually commit to building a presence there? Those are questions you need to answer when deciding whether Instagram is right for you. .@writingchat A1: if your target audience hangs out on Instagram, then it’s where your business should be. #ContentWritingChat — Tracy Willis (@tracywillis_) October 18, 2016 Tracy agrees! If your audience is on Instagram, your business should be there. @writingchat A1: Understand your customer demographic. If they don’t use the platform than it makes no sense to use it. #ContentWritingChat pic.twitter.com/EaJYCgxsB7 — Keystone Click (@KeystoneClick) October 18, 2016 It all goes back to knowing your audience! Are they on Instagram? @writingchat A1 You have to really think about if you can ACCURATELY & effectively represent your brand on that platform #contentwritingchat — My Life, Taylor Made (@life_taylormade) October 18, 2016 Can you accurately and effectively represent your brand on Instagram? You want to make sure it’s the right fit for your brand. A1 Beyond knowing if your audience is on #Instagram, are you able to actually provide them valuable content there? #contentwritingchat — Bill Skowronski (@BillSkowronski) October 18, 2016 Bill raises a solid point. Can you provide value to your audience on Instagram? A1: Try it! Decide how you want to portray yourself, and give it a go. Look to what others have done that “works”#ContentWritingChat https://t.co/MIFgShceTF — ThinkSEM (@ThinkSEM) October 18, 2016 As Sarah said, try it! You won’t really know if a platform works for you unless you give it a go yourself. Q2: What are key strategies for growth on Instagram? What do you need to know to see growth on Instagram? We have the answer! Check out some of the tips the chat participants shared on Tuesday: A2 You have to have an Instagram Mindset and make taking great photos a priority #ContentWritingChat pic.twitter.com/DdiQHB3FSk — ★TheInstagramExpert★ (@SueBZimmerman) October 18, 2016 Sue recommends having an “Instagram Mindset.” She said you need to make taking great photos a priority. After all, Instagram is a visual platform and your followers expect to see quality posts. A2) As with any social channel: Consistency, quality content and commitment! #contentwritingchat — Liliana H ??‍♀️☕️️ (@Liliholl) October 18, 2016 Liliana said consistency, quality content, and commitment are three things you need if you want to see growth on Instagram. A2. The right mix of hashtags – some move too fast, some are too small to matter. And consistency, of course. #contentwritingchat — pamelahughes (@pamelahughes) October 18, 2016 We all know hashtags are a must on Instagram. Pamela recommends choosing the right mix of hashtags. Pick those that are popular (but not so popular that your post will get buried in seconds) and align with your audience. Consistency is key, too! A2: Want Instagram growth? Post great content and engage with your audience. You need to BE PRESENT! #ContentWritingChat — Rachel (@redheadrachel) October 18, 2016 Make sure you’re posting great content and actively engaging with your audience. You have to be present if you want to see results. A2 #Instagram needs great visuals, relevant #hashtags, Engagement w/ others & trend analysis #ContentWritingChat https://t.co/2pS1ZXlVM1 — Varun Kumar (@varunkr842) October 18, 2016 Varun said Instagram requires great visuals, relevant hashtags, engagement with your audience, and trend analysis. A2 Post when your audience is likely to be on, utilize relevant hashtags, follow like-minded accounts. BE SOCIAL! #ContentWritingChat — Father. Food. Fun. (@FatherFoodFun) October 18, 2016 Optimize your Instagram strategy by posting when your audience is actively using Instagram. Don’t forget to add relevant hashtags and be social with others. A2: Knowing what your audience likes, interacts with, AND which hashtags they’re following. Hashtags are HUGE on IG. #ContentWritingChat https://t.co/FqBWtrzjU1 — ThinkSEM (@ThinkSEM) October 18, 2016 It’s simple! Know what your audience likes, what they interact with, and which hashtags they’re using. A2: In addition to great visuals, consistency is ?, and like any other social platform – don’t post and run, be social! #ContentWritingChat — Sherri Johnson (@FlyGirlFMP) October 18, 2016 Sherri knows consistency is key on all social media platforms. You need to post regularly and engage with your audience. A2 #1 Consistently great visuals. Instagram is a visual driven platform. #2 Relevant hashtags and links in profile! #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) October 18, 2016 Julia said you need to consistently post great visuals, add relevant hashtags, and include a … Read more

#ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland

December 31, 2020October 14, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? There’s no need to worry because we have a value-packed recap for you to check out! Keep reading to find out what you missed from Tuesday’s chat. #ContentWritingChat Recap: Let’s Talk Epic Content Marketing with Tor Refsland Join us for #ContentWritingChat on October 11th at 10 AM CDT with @TorRefsland! pic.twitter.com/7jOXmY8O8V — Express Writers (@ExpWriters) October 4, 2016 Our guest host this week was Tor Refsland. He’s an award-winning blogger, a productivity coach, and an entrepreneur. Tor joined our #ContentWritingChat to talk all about content marketing and he shared some amazing tips with us! Q1: What do the words “epic content writing” mean? What does “epic content writing” mean to you? Our chat participants had their own interpretations of the phrase, which they shared with us. Check it out: A1. Epic content is in-depth and high-quality. The type you return to time after time for useful, accurate info. #contentwritingchat — pamelahughes (@pamelahughes) October 11, 2016 Pamela said epic content is in-depth and high quality. She knows how important it is to provide useful and accurate information for your audience to consume. A1: Content created for your audience. If it isn’t for your audience, then nobody will read it so it can’t be epic. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Epic content is content that’s created for your audience. If you don’t write with your audience in mind, how can you ever expect them to read it? @writingchat Epic #content writing = engaging, specifically tailored to the audience and based on targeted #research! #ContentWritingChat — Curated (@curateddigital) October 11, 2016 Your content should be engaging and tailored to your unique audience. That’s the key to reaching them and drawing them in! A1 Epic content writing is when you leave someone a) in shock b) in awe c) in utter gratitude after reading your post. ? #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) October 11, 2016 Julia knows epic content writing will evoke some sort of emotion within your reader. It may shock them, or leave them in awe or utter gratitude after reading what you’ve written. Q2: Why is it so important to make your content epic? Now that you know what epic content is, you might be wondering why it’s so important for you to create. Let’s find out: A2: You only have 1 chance to make a first impression. Over-delivering every time is the best way to build your brand #ContentWritingChat — Tor Refsland (@TorRefsland) October 11, 2016 As Tor said, you only have one chance to make that first impression online. You should strive to over-deliver with your content, which is sure to make your audience fall in love. A2: No one wants to spend a bunch of time/resources on a piece of content and see it go nowhere. Epic content gets seen! #ContentWritingChat — Tara M. Clapper (@irishtara) October 11, 2016 Tara knows that we all want our content to be seen! If you spend a bunch of time and effort creating something, you expect great results. A2. Epic content builds your authority – so pick the topic wisely! What do you want to be known for? #contentwritingchat — pamelahughes (@pamelahughes) October 11, 2016 Epic content can build your authority in your field. As Pamela said, you should ask yourself what you want to be known for. Then, choose your content topics accordingly. A2: Epic content builds trust and authority and will keep your audience coming back for more. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Not only does great content build your authority, but it also helps establish trust with your audience. Through your content, they start to see that you really know your stuff. A2: Epic content can get you on the map! Your audience will see what you have to offer & keep coming back for more #ContentWritingChat — Zola Creative (@ZolaCreative) October 11, 2016 If you consistently produce epic content, it’s going to help you stand out and get noticed by your audience. And they’re sure to keep coming back for more! Q3: What can epic content do for your brand and business? So, what exactly can epic content do for you? We have the answer! Take a look at what some of the participants in Tuesday’s chat had to say: A3:It helps you to position yourself as an #authority in your niche so you can #influence more people & charge #premium #ContentWritingChat — Tor Refsland (@TorRefsland) October 11, 2016 Tor said epic content can position you as an authority in your niche. Once you’ve proven yourself as an authority, you can influence more people and it allows you to charge a premium price for products and services. A3) Epic content can give your brand creditability, a human voice, and a reason for people to visit you on a regularly #ContentWritingChat — Katria Petroff (@KatPetroff99) October 11, 2016 Katria said your content can give your brand credibility, a human voice, and a reason for people to keep visiting your site. A3: Epic content can help generate brand awareness, establish you as an authority, and build a connection with readers. #ContentWritingChat — Rachel (@redheadrachel) October 11, 2016 Creating epic content on a consistent basis can help generate awareness for your brand, establish you as an authority in your field, and help you build a connection with your readers. A3. It can establish your brand’s presence, predominately as a leader in your industry. The go-to source. The value add. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) October 11, 2016 Do you want to be the go-to person in your field? Of course! Brittany knows your content can help establish your brand’s presence and position you as a leader in your industry. A3: It will build trust, which can turn into positive word-of-mouth advertising for your brand. #contentwritingchat — Netvantage Marketing (@netvantage) October 11, 2016 Great content can also become amazing word-of-mouth advertising for your brand. When people read something epic, they can’t help but to share it with … Read more

#ContentWritingChat Recap: Content Inc.: Strategies on Building Your Audience First with Joe Pulizzi

December 31, 2020October 7, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? There’s no need to worry because we have a recap that’s jam-packed with amazing tips! Let’s dive right in! #ContentWritingChat Recap: Content Inc.: Strategies on Building Your Audience First with Joe Pulizzi Join us for #ContentWritingChat on Tuesday, October 4th at 10 AM CDT with @JoePulizzi from @CMIContent! pic.twitter.com/o3jsnoNbLg — Express Writers (@ExpWriters) September 27, 2016 Our guest host this week was none other than Joe Pulizzi! Joe is person who coined the term content marketing, and the founder of Content Marketing Institute. He’s also a speaker and an author on content marketing. He shared some amazing tips during our chat all about building your audience online. Q1: How can content help you build your online brand or presence? You probably hear others talk about the importance of content all the time, but how exactly does it help you build your brand? Let’s break it down: A1: Content for content’s sake won’t do anything for your brand. #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 The first thing to keep in mind is this piece of advice Joe offered. Content for content’s sake won’t do anything for your brand. You shouldn’t just create because that’s what you’re supposed to do. The content you publish should add value and serve a purpose within your brand. Remember that! A1: Find a niche (however small) that you can be the leading resource/expert on the web (the smaller the better) #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 A1: Actually, without relevant, consistent, targeted, differentiated content, not sure how you’d build an online brand #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 Joe’s next piece of advice is to find a niche that you can be the leading resource/expert for. It’s important that you show your audience that you know your stuff to help build trust with them. A1: Content can help a brand or company stand out. It can also help you connect with your audience and build trust. #contentwritingchat — Netvantage Marketing (@netvantage) October 4, 2016 Content can be what helps your company stand out from the rest. It’s also a great way to connect with your audience and establish a level of trust with them. @writingchat A1 – Content lends to thought leadership as long as you are generating original, provoking words. #ContentWritingChat — globalHMA (@globalHMA) October 4, 2016 The content you create can lend itself to establishing you as a thought leader in your field. You just need to make sure you’re generating original and thought-provoking content. Great answer, Katie! A1: Content builds online presence via #SEO (answering user ?s)+builds trust during the sales cycle by illust expertise #ContentWritingChat — Maureen Jann (@MaureenOnPoint) October 4, 2016 As Maureen said, content can also help build your presence through SEO. Focus on answering the questions your audience has and providing value to them. It helps to build trust and shows your expertise. Q1: One benefit is the ability to grow interactive online relationships by sharing valuable insights with an audience #ContentWritingChat — Malayna (@Malayna) October 4, 2016 Malayna knows great content can help you grow relationships with your audience, which is crucial for your success. A1: It builds SEO, developing the framework for authority, expertise, and trustworthiness. All great for brand presence! #ContentWritingChat — Edanry Rivera (@Edanry) October 4, 2016 Edanry summed it all up with his answer. Content helps build SEO while developing a framework for authority, expertise, and trustworthiness. Q2: What do you need to know about your audience in order to create content they’ll love? Now that you know why great content is so important, you need to understand your audience in order to create content that appeals to them. Here’s what you need to know about your audience: A2: You need to know “what keeps my audience up at night?” – You know that, live that, you’ll be successful. #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 A2: Where do they hang out on the web? Who do they trust? Who are your attention competitors? #contentwritingchat — Joe Pulizzi (@JoePulizzi) October 4, 2016 What keeps your audience up at night? Where do they hang out online? Who do they trust? Who are your attention competitors? Joe recommends answering these questions to get to know your audience even better. A2: To create relevant content you need to know your audience’s pain points. Your content should help #ContentWritingChat @writingchat — Marsha Druker (@MarshaDruker) October 4, 2016 A2 Understand what problems your audience has and you’ll be able to create content that they value. #contentwritingchat — Bill Skowronski (@BillSkowronski) October 4, 2016 Many people from Tuesday’s chat agreed on this one! You need to know the pain points of your audience. What problems do they have? Create content that solves those issues for them. A2: Know who they are, where they are and what they’re about. No strategy otherwise–only a hope and a prayer. #ContentWritingChat pic.twitter.com/qnZwx32nSv — Jeff Reno(e) (@Renoe) October 4, 2016 Jenn said you need to know who they are, where they are, and what they’re all about. Knowing your audience is really the foundation of creating content. a2: Know where your audience is, know who they are, tailor your content to the specific platforms &interests #contentwritingchat — Jessie Simms (@JSimmsSocial) October 4, 2016 Jessie said that once you know your audience and where they are, you can tailor your content to speak directly to them. A2 What’s their biggest need? Want? Find out, THEN create content that isn’t superficial but is their #1 in-depth answer #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) October 4, 2016 Once you know what your audience wants, make sure you create top-notch content that provides them with the answers they’re looking for. Your audience expects the best and they deserve it. Q3: Which content formats should you create for your audience? There are a lot of content formats you can choose from, which can make it tricky to figure out which one you should pursue. To help, keep these tips … Read more

#ContentWritingChat Recap: How Brands Can be at Their Most Productive with Content Marketing with Jess Ostroff

December 31, 2020September 30, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this Tuesday? We’ve got you covered with a recap of our latest chat where we talked all about content marketing. #ContentWritingChat Recap: How Brands Can be at Their Most Productive with Content Marketing with Jess Ostroff Join us for #ContentWritingChat on Tuesday, September 27th at 10 AM CDT with @jessostroff from @convince! pic.twitter.com/OwqAYlYFgl — Express Writers (@ExpWriters) September 20, 2016 Our guest host this week was Jess Ostroff. Jess is the Managing Editor at Convince & Convert as well as the CEO & Director at Don’t Panic Management. She joined our chat to share her tips on productivity when it comes to content marketing. Q1: How do you maintain productivity in content marketing? What are your best tips? Chat participants shared some amazing tips on Tuesday. Check out some of the ones that were shared: A1: People don’t spend enough time planning their #contentmarketing efforts. Planning is key to productivity! #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 Jess knows just how big of a difference planning can make. When you take the time to plan your content marketing efforts, you’re going to see a huge difference in terms of your productivity. A1 Dedicated time for planning. Don’t let anything distract you then. And an editorial calendar. Track ALL your ideas #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 27, 2016 Julia agrees in the importance of planning. Set aside time to plan your content marketing strategy and don’t let anything distract you. Just stay focused! A1) Well honed processes/communication are key! We’re fortunate to have @jessostroff keeping us productive/accountable. #contentwritingchat — Convince & Convert (@convince) September 27, 2016 The Convince & Convert team knows well-honed processes and communication are essential. They rely on their team member, Jess, to keep them accountable. @writingchat A1 Brainstorm effectively, use a content calendar, and always have clear goals and metrics to measure them #ContentWritingChat pic.twitter.com/eDvt8GCLAO — Digital Natives Cast (@DgtlNativesCast) September 27, 2016 Brainstorm ideas and then move them into your content calendar. Having a content calendar is the best way to plan everything in advance. You should also set clear goals for your content so you know which metrics are most important to track @writingchat A1 – Automate the tasks that don’t require a personal touch. Use tools like @Buffer and @IFTTT. #ContentWritingChat — globalHMA (@globalHMA) September 27, 2016 Automating certain tasks can definitely be helpful. Use social media scheduling tools like Buffer or create time-saving recipes in IFTTT. A1: Want to be productive? Set a schedule and stick to it. Hard to keep yourself accountable otherwise. #ContentWritingChat pic.twitter.com/5yAh26S5L2 — Jeff Reno(e) (@Renoe) September 27, 2016 Jenn’s advice is simple, yet effective. Set a schedule and stick to it. Lists are good but don’t let them stop you from catching an unusual and worthwhile story that doesn’t fit the list. #contentwritingchat — Christoph Trappe (@CTrappe) September 27, 2016 While planning is great, Christoph knows that you shouldn’t let it stop you from catching an unusual and worthwhile story that doesn’t fit the list. Q2: How can you hone in on where your ROI sweet spot is in content marketing? How can you figure out what that ROI sweet spot is? Read these tips from the chat: A2: Re: ROI. Always figure out what you’re going to use to measure BEFORE you even start. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 A2: Don’t just look at RETURN. Consider the INVESTMENT as well. That’s where #productivity really comes in. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 As Jess said, before you start you need to figure out what you’re going to use to measure. She reminds us that you shouldn’t just look at the return, but you should also consider the investment as well. A2) Listen to your customers. Know their pain points and FAQs. Winning content ideas lie there. #contentwritingchat — Convince & Convert (@convince) September 27, 2016 It’s important to listen to your customers. Know their pain points and address them with your content. a2: Check metrics, run tests, ask your audience. Create a clear picture of your goals and align them with target ROIs #contentwritingchat — Jobs2Careers (@Jobs2Careers) September 27, 2016 It all starts with having a clear picture of your goals and aligning them with your target ROIs. A2) Finding the ROI in content starts with understanding the overarching business goals. Don’t create without em. #ContentWritingChat — Ross Simmonds (@TheCoolestCool) September 27, 2016 Ross said it starts with understanding your business goals. You need to know what they are in order to create. A2: Test and keep testing. A/B pages and take higher outcomes and improve #contentwritingchat — Andy Drinkwater (@iqseo) September 27, 2016 Andy knows you have to keep testing. Running A/B tests is a great way to see what your audience is responding to. Q3: How do you begin the process of creating worthwhile content? Tips on planning/mapping? The content creation process isn’t always easy, but our chat participants shared some awesome tips on Tuesday. Check out what they had to say and implement them for yourself: A3: Of course, you can’t create anything without defining your audience and figuring out what stories THEY need to hear. #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 A3: Think about what your launch date is and work backwards from there. How much time do you need to write, produce? #contentwritingchat — Jess Ostroff (@jessostroff) September 27, 2016 Jess said you need to start with knowing who your audience is so you can figure out what they need to hear. She then recommends considering your deadline and working backwards from there. It’s a great way to keep you on track. A3: Here’s an example of a slide deck/ebook creation timeline. You can re-work this for any type of content. #contentwritingchat pic.twitter.com/rRVKNHOgCc — Jess Ostroff (@jessostroff) September 27, 2016 Jess even shared a helpful timeline for creating slide decks or eBooks. This is sure to come in handy! A3: It all starts with knowing and understanding your … Read more

#ContentWritingChat Recap: Your Best Content Marketing Tips with Barry Feldman

December 31, 2020September 23, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? You can get caught up with our recap of the chat! If you want to step up your game when it comes to your content marketing, this is one recap you’ll want to read through! #ContentWritingChat Recap: Your Best Content Marketing Tips with Barry Feldman Join us for #ContentWritingChat on Tuesday, September 20th at 10 AM CDT with @FeldmanCreative! pic.twitter.com/u7wq3e4jn7 — Express Writers (@ExpWriters) September 13, 2016 Our guest host this week was Barry Feldman. Barry is a content marketing consultant, copywriter, creative director, social media advisor, and an author. We were thrilled to have him joining us this week to talk about content marketing. Q1: Define “content marketing.” To kick off the chat, we asked participants to define content marketing. While it’s a pretty common phrase, it’s not one everyone is familiar with, so don’t feel bad if you don’t fully understand it yet. This recap will help! Here are some of the answers we received: A1: CM def = Publishing content to pull prospects closer to your brand. #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry defined content marketing as publishing content to pull prospects closer to your brand. When creating a content marketing strategy for your brand, you want to make sure what you publish online serves a purpose and helps you achieve your goals. A1: Content marketing: a strategic plan to create and deliver valuable content (written, visual, etc.) to your audience. #contentwritingchat — Netvantage Marketing (@netvantage) September 20, 2016 Having a strategic plan for your content will help you see major results within your business. A1: Content marketing is providing quality content that is valuable to your audience to achieve your business goals #ContentWritingChat — Zola Creative (@ZolaCreative) September 20, 2016 It’s all about creating quality, valuable content that will help you reach your goals. .@writingchat A1: providing content that meets your audience’s needs and answers questions. should be shareable #ContentWritingChat — Tracy Willis (@tracywillis_) September 20, 2016 Tracy said it’s about providing content that meets the needs of your audience. Your content should add value and answer their questions. A1: *Effective* content marketing: getting the right type of helpful content to the people who want it. #ContentWritingChat — Tara M. Clapper (@irishtara) September 20, 2016 As Tara said, content marketing is about getting the right content to the right people. That’s a must! A1 Literally on my cabinet every day. #ContentWritingChat pic.twitter.com/b5U8bf0vFk — Bill Skowronski (@BillSkowronski) September 20, 2016 Bill has a pretty handy reminder of the definition of content marketing. Q2: Could content marketing be a more powerful strategy than any other form of online marketing? What are your thoughts? Is content marketing more powerful than other forms of marketing? Here’s what some of the participants in Tuesday’s chat had to say: Q2: Definitely, but most companies don’t commit to the degree necessary to make it work. #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Q2: Commonly, strategy is the missing element. Content in and of itself isn’t enough #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry definitely feels content marketing is powerful, but you have to commit to it. @ExpWriters A2: Content marketing changed the convo to understanding your buyers problems, which is why it’s so powerful #ContentWritingChat — Jacob Rouser (@J_Rouser) September 20, 2016 Jacob feels the reason content marketing is so powerful is because it’s changed the conversation to understanding your buyers’ problems. A2) Yes, Helps your brand connect and engage with your audience at every stage of the buying cycle. #contentwritingchat — Scott Johnson (@iScottJohnson) September 20, 2016 As Scott said, content marketing is important because it helps your brand connect and engage with your audience. A2)Content Marketing is the heart of any strategy, without content is literally impossible to acquire/nurture audiences. #contentwritingchat https://t.co/vlZlh3vLx0 — Liliana GH (@Liliholl) September 20, 2016 Liliana said that it’s impossible to acquire and nurture audiences without content. A2: Absolutely! If done right. It’s all about CONNECTING with the audience. #ContentWritingChat pic.twitter.com/0HDocwUhIH — Keystone Click (@KeystoneClick) September 20, 2016 Connecting with your audience is key! A2 YES. https://t.co/SDEsxZC7RL We’ve seen HUGE benefits, personally. (Almost done writing a case study on @ExpWriters!) #ContentWritingChat pic.twitter.com/5DDSX62Uvm — Julia McCoy (@JuliaEMcCoy) September 20, 2016 Julia knows firsthand how powerful content marketing can be since she’s seen the results in growing Express Writers. Q3: Define “content strategy.” What does “content strategy” mean? Check out these responses: Q3: Documenting a plan that answers the “who, what, where and why.” #contentwritingchat — Barry Feldman (@FeldmanCreative) September 20, 2016 Barry said content strategy is about creating a plan that answers the who, what, where, and why. A3: The planning/execution of useful, relevant & shareable content for your audience. #ContentWritingChat https://t.co/FQpb0GseWb — ThinkSEM (@ThinkSEM) September 20, 2016 Sarah said content strategy is the planning/execution of useful, relevant, and shareable content for your audience. Great answer! A3 Content strategy is playing matchmaker, finding the perfect audiences for your stories. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 20, 2016 It’s all about finding the perfect audience for your stories, just like playing matchmaker. We like the way you look at this, Bill! A3: Planning of the strategy that is going to ensure your content gets seen by your desired audience #contentwritingchat — Andy Drinkwater (@iqseo) September 20, 2016 Andy said planning your content is about making sure the right audience sees your content. A3: Content strategy- create unique content per audience/topic, focus to engage/teach audience, successfully distribute #ContentWritingChat — Tyler Brown (@__tylerbrown) September 20, 2016 You want to create unique content with your audience in mind. Focus on engaging them and teaching, then distribute it. A3: A content strategy is more about the development & collaboration process that goes into the creation of content #ContentWritingChat — Zola Creative (@ZolaCreative) September 20, 2016 Content strategy is also about the development and collaboration process that comes along with content creation. A3: A specific plan that answers how you’ll provide value, and how you plan to distribute that content to … Read more

#ContentWritingChat Recap: How to Decide What to Write About & Create Great Content Online with Carrie Morgan

December 31, 2020September 16, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? There’s no need to worry, friends! We have you covered with a recap of this Tuesday’s chat. If you want to learn how to create great content online, just keep reading! #ContentWritingChat Recap: How to Decide What to Write About & Create Great Content Online with Carrie Morgan Join us for #ContentWritingChat on Tuesday, September 13th at 10 AM CDT with @morgancarrie! pic.twitter.com/ihwkqon3FV — Express Writers (@ExpWriters) September 7, 2016 Our guest host this week was Carrie Morgan. Carrie is an author and an expert when it comes to public relations, content marketing, SEO, and social media. It’s her second time joining us as a guest host (her first #ContentWritingChat hosting session with us was back in February about rising above the noise), and we were thrilled to have her back sharing her expertise! Q1: Share a few qualities that make up outstanding online content. What makes a piece of online content amazing? There are a few specific qualities it needs to have! Check out some of these answers from Tuesday’s chat: A1. Great content doesn’t echo what everyone else is talking about, but dives deeper. THINKS harder. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 A1. It reflects a strong understanding of its customer and audience. It’s about them, not you. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 As Carrie said, great content doesn’t just echo what everyone else is saying. You need to dive deeper and think harder with the content you’re creating. It needs to be unique in order to stand out from the crowd. She also said it reflects a strong understanding of its customer and audience. The content you create is about them, not you! @writingchat A1: Quality and VALUE. Content that solves the readers problem and is easy to digest will always win out #ContentWritingChat — Keystone Click (@KeystoneClick) September 13, 2016 When creating content, it needs to be high quality and valuable for your audience. Top-notch content that solves a problem your audience is facing will always yield results. A1: Easily readable such as using headlines or lists. People want to be able to find things easily. Also, pictures! #contentwritingchat — Netvantage Marketing (@netvantage) September 13, 2016 Lexie from Netvantage Marketing knows readability is essential when it comes to creating great content online. To make your content readable to visitors of your website, use headlines and format text into lists when appropriate. It makes your content easy to scan. Pictures are great, too! a1: Trustworthy, accuracy, entertaining, intriguing, informative. It depends on your audience, always cater to them. #contentwritingchat — Jobs2Careers (@Jobs2Careers) September 13, 2016 You should always cater to your audience when writing content. You want to be trustworthy, accurate, entertaining, intriguing, and informative depending on what you’re writing. A1 The best online content makes use of visual and emotional storytelling hooks–and leads with value to the audience. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 13, 2016 As Bill said, the best online content makes use of visual and emotional storytelling. It’s the best way to hook your audience and establish a connection with them. A1A: And for the love of all things language, please proofread your content or hire a skilled editor. (Why hello there!) #contentwritingchat — Tara M. Clapper (@irishtara) September 13, 2016 What’s one thing you should never forget when creating content? Proofreading! Make sure you proofread everything before you hit publish. Alternatively, Tara suggests hiring a skilled editor to do the job for you. A1 Don’t put out content that isn’t your best. A few qualities: incredibly useful. Audience-focused. You’re proud of it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 13, 2016 As Julia said, you should never put out content that isn’t your best. Your audience deserves better than that and you want to make sure you’re proud of the work you’re publishing. When striving to create great online content, you want to be useful and focused on your audience. Q2: How do you figure out what topics to write about online? Considering there are so many things you can write about, it can be hard to choose which topics are right for you. Here are a few tips from the chat: A2. Don’t rely too heavily on online tools – get out and talk to your audience, customers, prospects. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 A2. The best bloggers keep an idea tickler file to remember great ideas when they sit down to write. #contentwritingchat — Carrie Morgan (@morgancarrie) September 13, 2016 Carrie feels you shouldn’t rely too heavily on online tools. Instead, the best way to figure out what you should write about is to ask your audience. Ask your current and prospective customers what they’d like to see. You can address their biggest concerns with your content. She also suggests keeping a specific file that holds all of your topic ideas. This makes it easy to refer to when you’re searching for ideas. A2: Use @answerthepublic & @semrush to find qs to answer, categories, competition, and evaluate keywords/topics. #contentwritingchat — Tara M. Clapper (@irishtara) September 13, 2016 Tara knows that online tools can still be handy when it comes to choosing topics to write about. She likes to use Answer the Public and SEMrush to find questions from her audience. She also searches categories and competition and evaluates keywords. A2 A good indicator is knowing what content your audience likes/responds to & then creating your own original pieces. #ContentWritingChat — Father. Food. Fun. (@FatherFoodFun) September 13, 2016 It’s a good idea to keep track of what your audience is responding to. Which of your blog posts have been the most popular so far? That’s good indication of what your audience is interested in. @writingchat A2: Learn what your customers and buyers are reading, what problems they have-use this as a starting place #contentwritingchat — Jacob Rouser (@J_Rouser) September 13, 2016 Jacob’s advice is to learn what your customers and buyers are reading. What problems are they dealing … Read more

#ContentWritingChat Recap: How to Create & Upcycle Great Content for More Personalized Exposure with Brian Fanzo

December 31, 2020September 9, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Get caught up with our recap and learn all about how to upcycle your online content! #ContentWritingChat September 6 2016 Recap: How to Create & Up Cycle Great Content for More Personalized Exposure Join us for #ContentWritingChat on September 6th at 10 AM CDT with @iSocialFanz! pic.twitter.com/GJHJND38Ot — Express Writers (@ExpWriters) August 30, 2016 Our guest host for this week’s chat was Brian Fanzo. Brian is a Change Evangelist. He’s also the host of #Cloudtalk and the #SMACtalk podcast. Q1: What does it mean to “upcycle” your content? To kick things off, we asked our chat participants what upcycling content means to them. Here’s what they had to say: A1. Great Content is King! Upcylcing means taking that great content & shaping it & customizing it for other formats! #ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Example: Great Blog: – Take data in blog create infographic – Create slideshare from facts Etc#ContentWritingChat https://t.co/kPMaXdMJ0q — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian knows content is king! He said upcycling means taking great content, shaping it, and customizing it for other formats. Some examples he shared with us include turning a blog post into an infographic or a SlideShare. A1 One piece of content gets molded and recreated for various other platforms. SO many traction opps! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 Our CEO, Julia, said that upcycling content is when you mold and recreate your content for other platforms. A1 Repurpose it, update it, make it fresh for new readers @writingchat #ContentWritingChat — GraphComment (@graphcomment) September 6, 2016 You can repurpose your content by updating it and making it “fresh” for new readers. It’s a great way to expand your content. A1. Upcycling means repurposing content, finding new ways to use old content for different formats & audiences #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 Matt said that upcycling helps you find new ways to use your old content for difference formats and audiences. A1 In simple words, Re-purposing of your best or ever green #Content in more consumable form #ContentWritingChat https://t.co/GmJ0OR41Mp — Varun Kumar (@varunkr842) September 6, 2016 As Varun said, you can repurpose your best or evergreen content. Evergreen content is great for upcycling because it will always be relevant to your audience. A1: Upcycling is reusing & revamping your material for a different purpose or to relate to a specific niche audience #ContentWritingChat — Zola Creative (@ZolaCreative) September 6, 2016 You can use your revamped content for a different purpose or to relate to a specific niche audience. A1. Upcycling can include converting a piece of successful content to a new format – infographics, videos, etc. #contentwritingchat — pamelahughes (@pamelahughes) September 6, 2016 As Pamela said, you can turn one piece of successful content into an entirely different format, such as infographics or video. Q2: What’s the difference between upcycling vs. recycling content? So, what exactly is the difference between upcycling content and recycling it? Here’s what you need to know: A2. Upcycling is customizing & personalizing great content so that it fits & works on each network your audience is on!#ContentWritingChat — Brian Fanzo (@iSocialFanz) September 6, 2016 Brian said upcycling is customizing and personalizing great content so it fits and works on each network your audience is on. A2: Upcycling content: you’re improving the value of the content in some way. Ex: Make video version of top blog post! #ContentWritingChat — Tara M. Clapper (@irishtara) September 6, 2016 Tara said upcycling content is when you improve the value of the original content in some way. You aren’t simply reposting it, but making it better. A2: Upcycling aims to optimize performance with improvements, versus simply restructuring content for a different medium #contentwritingchat — Edanry Rivera (@Edanry) September 6, 2016 Edanry knows the purpose behind upcycling is to make improvements to the original content so you can optimize its performance. @writingchat A2: recycling would be using it the exact same way, whereas upcycling makes it into something new. #ContentWritingChat — Tracy Willis (@tracywillis_) September 6, 2016 Tracy is spot-on with her answer. If you were to recycle content, you would simply be sharing it without making any improvements. When upcycling content, you aim to make it new again. A2. Upcycling is an improvement on the original material. Recycling keeps it the same, i.e. warming up leftovers. #ContentWritingChat — Matt Henderson (@eartharules) September 6, 2016 We like Matt’s comparison regarding warming up leftovers when it comes to recycling content. A2 Recycling could turn into spam. Upcycling is the way to do it – you’re recreating/tailoring for platform/audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) September 6, 2016 When recycling your content, you want to be careful it doesn’t come off as spammy. Instead, go for upcycling and recreate your content. Then, you can tailor it for the platform you’re sharing it on and to your audience. Q3: How can you expand your content reach by upcycling what you create? Do you want to expand your reach via upcycling content? Here’s how to do it: Up-cylcing great content allows us to focus on creating more great content not for content sake! #ContentWritingChat https://t.co/gYntn7yEu9 — Brian Fanzo (@iSocialFanz) September 6, 2016 As Brian said, when you upcycle great content, you can focus on creating even more amazing content for your audience. A3: If you take content that was purely text and incorporate it into a visual, it might have more of a reach on social. #contentwritingchat — MioDatos (@MioDatos) September 6, 2016 One great idea is to take your written content, incorporate it into a visual, and then sharing it on social media. It’s a great way to reach a new audience and to grab their attention with an eye-catching image. A3: You must research to see what is required by your readers. You don’t want to create something that never gets read #contentwritingchat — Andy Drinkwater (@iqseo) September 6, 2016 Always consider what your audience is most interested in when upcycling. … Read more

#ContentWritingChat Recap: B2B vs. B2C Content Writing: Best Practices & Strategies with Sparxoo

December 31, 2020September 2, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? You can catch up with all of the amazing tips shared during the chat with our recap. Keep reading to learn about content writing for B2B and B2C! #ContentWritingChat Recap: B2B vs. B2C Content Writing: Best Practices & Strategies with Sparxoo Join us for #ContentWritingChat on August 30th at 10 AM CDT with @emilymariemc of @sparxoo! pic.twitter.com/1Kfht7Ah1M — Express Writers (@ExpWriters) August 23, 2016 Our guest host this week was Emily Culclasure from Sparxoo. Emily is their Content Marketing Specialist and had tons of knowledge to share with us! Q1: What are the main differences between creating content for B2B and B2C? If you aren’t already aware, let’s first talk about what B2B and B2C stands for. B2B means Business to Business. B2C means Business to Consumer. There are a few differences for creating content for each of these that you want to be aware of! Here are some tips from Tuesday’s chat: A1:B2B content has a heavier focus on thought leadership to establish authority and trust. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C content emphasizes benefits, such as cost effectiveness or added value, to create buzz about brands. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 As Emily said, B2B content often has a heavier focus on thought leadership to help establish both authority and trust. She said B2C content emphasizes benefits to the consumer. A1: It’s about their audience. Everything should start with your audience, and they are different btwn B2B & B2C. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 30, 2016 The main difference is the audience B2B and B2C are targeting. As Annaliese said, you have to start with knowing your audience. A1: You’re writing for different audiences, which drastically changes the tone you use to write & content you share. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie agrees that one of the main differences is the audience you’re creating for. It can change the tone in which you write, the type of content you share, and more. A1: B2B usually focuses on educational content and industry knowledge. B2C can focus more on emotion, etc. #contentwritingchat — MioDatos (@MioDatos) August 30, 2016 When it comes to B2B, the content is usually focused on education content and industry knowledge. When creating content for B2C, it’s often more focused on emotion to draw in your audience. @writingchat Understanding the needs of both audiences and adapting your content to provide value for each #ContentWritingChat — Keystone Click (@KeystoneClick) August 30, 2016 Keystone Click knows you need to understand the needs of your audience and adapt your content accordingly. You should always focus on providing value, no matter who your audience is. A1 Different tones, more intensive research. Talk to the audience in their language. Use the right voice (fun vs. dry) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 30, 2016 Our CEO, Julia, said the tone is often different when creating content for each. You want to make sure you’re speaking to your audience in a language that resonates with them. Q2: How does user into factor in B2B and B2C content? What are the differences? What are the differences between the two? Find out what some of the participants in this week’s chat had to say: A1:B2B buyers are often further along the buyer’s journey and seek data or statistics that prove a brand’s authority. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 A2:B2C consumers can be in any stage of the buyer’s journey, so brand awareness and relationship-building is essential. #ContentWritingChat — Emily Culclasure (@emilymariemc) August 30, 2016 Emily said B2B buyers often seek data or statistics to prove a brand’s authority. Because a B2C buyer can be at any stage in the journey, brand awareness and relationship building is essential. A2: B2B users (often) do thorough research to choose credible biz; B2C (often) rely on emotion #ContentWritingChat https://t.co/tcFqUa35o8 — ThinkSEM (@ThinkSEM) August 30, 2016 Sarah said B2B users often do thorough research when choosing a credible business. B2C often rely on their emotions. A2: Both are looking for information, but very different info. B2B wants more in-depth info. B2C is more awareness. #contentwritingchat — Netvantage Marketing (@netvantage) August 30, 2016 Lexie knows that both are looking for information, but they’re often looking for different kinds of information. B2B wants more in-depth information while B2C is more about awareness. A2. a) B2B needs to be more direct- a reader often lands on your page looking for a solution for an existing problem. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 Cheryl feels B2B needs to be more direct. She said a reader will often land on your website looking for a solution for an existing problem. You need to be able to provide that solution for them. A2. b) The ‘B’ doesn’t stand for ‘boring’ in B2B. However, the need to inform & educate overrides entertainment in B2B. #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 30, 2016 As Cheryl said, content for a B2B doesn’t have to be boring. You can still inform and educate your audience without being dull. A2. But be careful in assuming that your B2B consumers have the same knowledge you do. Everyone benefits from education! #contentwritingchat — pamelahughes (@pamelahughes) August 30, 2016 Pamela said that everyone benefits from education. Don’t assume your audience knows everything you know. Make sure you’re informing them. @writingchat A2 – The sales cycle is longer for B2B, so it generally takes more touches for B2B to purchase. #ContentWritingChat — globalHMA (@globalHMA) August 30, 2016 You also want to keep in mind that the sales cycle for B2B is often longer. Make sure you’ve created content for your customer at every step of their journey. Q3: What are some tips for creating an effective editorial calendar for your content? We all know an editorial calendar is important. To help you create one that’s effective, keep these tips in mind: A:Account for seasonality and timeliness. Balance content creation and curation, and … Read more