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#ContentWritingChat Recap: How to Build Data-Driven Content Curation with Ross Quintana

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#ContentWritingChat Recap: How to Build Data-Driven Content Curation with Ross Quintana

Did you miss #ContentWritingChat this week? Get caught up with our recap and learn all about data-driven content curation! #ContentWritingChat Recap: How to Build Data-Driven Content Curation with Ross Quintana Join us for #ContentWritingChat on August 23rd at 10 AM CDT with @Ross_Quintana! pic.twitter.com/5XgQXdwvze — Express Writers (@ExpWriters) August 16, 2016 Our guest host this week was Ross Quintana. Ross is a growth hacker and also the founder of SocialMagnets.net. Q1: What are the benefits of data-driven content curation? What are the benefits of data-driven content curation? Find out what some of the people in Tuesday’s chat had to say: Data Driven Content Curation Ensures the work you do in social is targeted and drives business goals. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Using data and analytics actually allows you to get more results with less time and money. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 As Ross said, data-driven content curation ensures the work you’re doing is targeted and driving your business goals. That’s a must! When you utilize the data and analytics that are available to you, you can maximize your results with less time and money. A1: Benefit of ANYTHING data-driven: solid proof of what’s working so you can align goals #ContentWritingChat https://t.co/k3iA2d5B2T — ThinkSEM (@ThinkSEM) August 23, 2016 Sarah knows that it allows you to see what’s working and offers proof. You can align your goals accordingly. A1: More traffic, more feedback, more authority, and higher rankings on SERPs. #contentwritingchat — Edanry Rivera (@Edanry) August 23, 2016 Edanry, our Senior Editor, said it helps you to gain more traffic, more feedback, more authority, and can help you rank higher on SERPs. A1: Data adds authority and credibilty to your content to position you as a though leader #ContentWritingChat https://t.co/oT9mExg2dA — The Digital Chic (@TheDigitalChic) August 23, 2016 A1: Data-driven content establishes credibility. Shows you did your research and know what you’re talking about. #contentwritingchat — Netvantage Marketing (@netvantage) August 23, 2016 Data can help build your authority and credibility through the content you share. Ultimately, it can encourage others to view you as a thought leader in your industry. A1 Data-driven content is based on something – analytics, metrics, ROI – and is not pulled out of thin air. #contentwritingchat — Shannon Mouton Gray (@ShannonRenee) August 23, 2016 As Shannon said, data-driven content is based on analytics, metrics, and ROI. A1. Using data to determine what content your readers like the most only encourages you to produce even better content. #contentwritingchat — BrandBlox (@BrandBloxNet) August 23, 2016 Data can help you determine the kinds of content your readers are most interested in, which helps you produce better content. A1 If you tie your curation strategy to data/analytics, you’ll get firm proof & knowledge of your content working (ROI) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 23, 2016 Our CEO, Julia, said that you’ll get firm proof and knowledge of whether or not your content is working when you tie your curation strategy to data. Q2: Can’t people just share whatever content they find or like? Can’t you just share anything that you like? Check out this advice from the chat: Sharing content you randomly like doesn’t make sense for businesses because they are not likely their target client. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 It is hard to drive consistent results with random efforts. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Ross is spot-on with his answer! Sharing random content just because you like it doesn’t necessarily make sense for your business. It won’t help you achieve your goals and can lead to attracting the wrong audience. He also said it’s hard to drive consistent results with random efforts, so it’s important to be strategic about the content you’re sharing. A2. Everything you share should be content you like AND be useful to your audience. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 23, 2016 Kristen knows you should think about your audience with everything you share online. Your content should be useful to your audience and you should like it as well. A2: There is little point in sharing just for sharings sake if you are hoping to gain benefits #ContentWritingChat — Andy Drinkwater (@iqseo) August 23, 2016 As Andy said, there isn’t much point in sharing just for sharing’s sake. The content you share online should serve a purpose. A2: They can, but what good does it do it if isn’t accurate? Make sure a piece is worth sharing before doing so. #contentwritingchat — Netvantage Marketing (@netvantage) August 23, 2016 Here’s some great advice to keep in mind: make sure a piece is worth sharing. Q3: Is there a formula for building data-driven content curation? Is there a specific formula you should follow? Here’s what we found out during Tuesday’s chat: The formula for building data driven content curation is research, strategy, planning, analytics, and optimization. #contentwritingchat — Ross Quintana (@Ross_Quintana) August 23, 2016 Ross said it’s all about research, strategy, planning, analytics, and optimization. A3: Yes! 1) Know thy audience. 2) Know what they convert on. 3) Curate that type of content. #ContentWritingChat https://t.co/g192yGIZGI — ThinkSEM (@ThinkSEM) August 23, 2016 Sarah’s advice is to know your audience, know what makes them convert, and then curate the content that works. A3. As with all content? identify who your audience is, what they’re looking for and make yourself interesting! #ContentWritingChat — Cheryl Joy (@CherylJoy2) August 23, 2016 Cheryl believes the formula is all about identifying your audience, knowing what they’re looking for online, and finding a way to make yourself interesting. A3 There isn’t a formula, but you need a process to use your time effectively. #ContentWritingChat https://t.co/RbHAr5Libw — Erika Heald (@SFerika) August 23, 2016 Erika doesn’t believe there is a set formula, but recommends creating a process to help you use your time more effectively. A3. Everyone’s formula is different. Discover your own w/ analytics, experience & reading everything in your niche. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 23, 2016 … Read more

#ContentWritingChat Recap: The Value of High-Quality Content for Today’s Brand Audiences with SPROUT Content

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#ContentWritingChat Recap: The Value of High-Quality Content for Today’s Brand Audiences with SPROUT Content

Did you miss #ContentWritingChat this week? There’s no need to worry! We’ve put together a recap of this Tuesday’s chat so you wouldn’t miss a thing. #ContentWritingChat Recap: The Value of High-Quality Content for Today’s Brand Audiences with SPROUT Content Join us for #ContentWritingChat on August 16th at 10 AM CDT with @debwilliams23 from @SPROUTcontent! pic.twitter.com/Nd1ey9b1Ys — Express Writers (@ExpWriters) August 9, 2016 Our guest host this week was Debbie Williams. Debbie is the Co-Founder and Chief Content Officer at SPROUT Content. Q1: Why is it important to create the highest quality content for your audience? You hear people say all the time that you need to create high-quality content for your audience. Why is it so important? Here’s what some of the participants in Tuesday’s chat had to say: A1: #Content is your 24/7 sales team & direct conversation with your customers #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Debbie said your content can act as a 24/7 sales team. It helps you to directly connect with and provide value to your audience. A1: High quality content can establish you as an authority figure. It also builds trust & keeps people coming back. #contentwritingchat — Netvantage Marketing (@netvantage) August 16, 2016 High-quality content helps to establish you as an authority figure in your field and can also build trust. @ExpWriters A1: Because high-quality content keeps your audience coming back for more! #contentwritingchat — MioDatos (@MioDatos) August 16, 2016 If you provide quality content for your audience, they’re going to keep coming back to you for more. A1. You want to educate & excite your audience. Present content that’s meaningful. Something of value they can apply #ContentWritingChat — Alesia Hendley (@thesmoothfactor) August 16, 2016 Alesia said you should aim to educate and excite your audience with your content. How can you provide value to them? A1) Time is our most valuable resource. Don’t waste readers time w/ irrelevant content. If you do, they won’t be back. #ContentWritingChat — Jeff Reno(e) (@Renoe) August 16, 2016 Great answer from Jenn! She said time is our most valuable resource and we shouldn’t waste the time of our readers by sharing irrelevant content. #ContentWritingChat A1: Your audience is looking for guides, news & new takes on things, so high-quality content = credibility. — New Jupiter Media (@NewJupiterMedia) August 16, 2016 High-quality content can help build the credibility of you and your brand. A1 Your online content is YOUR BRAND. What you publish represents you, in reputation & level. So, put out your best #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 16, 2016 Our CEO, Julia, knows the content you publish is a representation of your brand. Make sure you’re putting your best foot forward by sharing only the best with your audience. @writingchat A1 I feel because they deserve the best when they visit my website. #ContentWritingChat — Atulmaharaj (@Atulmaharaj) August 16, 2016 As Atulmaharaj said, he feels his audience deserves the best. Your audience does too! Make sure you provide top-notch content every single time you publish. A1: I guess my question would be, why wouldn’t you want to provide highest quality content? Strive to be the best! #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 16, 2016 Why wouldn’t you want to provide the highest quality content? Zachary said you should strive to be the best. Q2: How can your content position you as an authority in your field? As you build your brand, you’re likely seeking to become an authority in your field. How can your content help you do that? Let’s find out: A2: A solid #Contentstrategy helps you plan for, optimize, share & govern your message #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Debbie said you should create a content strategy so you can plan and optimize the content you’re sharing online. A2: By being a resource…helpful…credible…shared/engaged with…something that’s referenced #ContentWritingChat https://t.co/FDecRrm7Jh — ThinkSEM (@ThinkSEM) August 16, 2016 Sarah’s advice is to become a resource for your audience. Be helpful and credible. A2 If your content answers someone’s question or solves their problems, you’ve earned the authority to be a resource. #ContentWritingChat — Bill Skowronski (@BillSkowronski) August 16, 2016 Aim to answer the questions your audience is asking or solve the problems they’re facing. This will help you become an authority in your field. A2b. Great content = actionable tips, detailed examples & explanations that go above + beyond. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 16, 2016 Kristen feels great content is filled with actionable tips, detailed examples, and explanations. When you go that extra mile, it really helps to build your authority. A2. Go deep. Show your expertise with solidly-written case studies. Provide answers, become a go-to source. #contentwritingchat — Ecreativeworks (@ECWseo) August 16, 2016 Consider sharing case studies with your audience. Not only does it show off your expertise, but it helps establish you as a reputable source. Q3: How can you figure out what kind of content your audience is looking for? Now that you know why it’s important to create high-quality content, how can you figure out what you should create? Here are a few tips to find out what your audience is looking for: A3: Talk to #sales teams & find out what prospects are asking & need to know #ContentWritingChat — Debbie Williams (@debwilliams23) August 16, 2016 Great advice from Debbie! She suggests reaching out to the sales team for your brand to find out what prospects are asking. Create content that addresses those concerns. If you don’t have a sales team, you can still tune into your audience by checking responses you receive on email or social media. A3: At first, trial & error. Then, w/data, you look at what’s engaging/converting them & do that #ContentWritingChat https://t.co/pekcaI1kXt — ThinkSEM (@ThinkSEM) August 16, 2016 Sarah knows that it can take a little trial and error to figure out what your audience is truly interested in. Make sure you’re keeping an eye on your analytics to see what people are engaging with and where … Read more

#ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy

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#ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy

Did you miss #ContentWritingChat this week? If you did, you missed a pretty special chat! However, there’s no need to worry because we have you covered with a recap of Tuesday’s chat. Let’s dive in! #ContentWritingChat Recap: Avoiding Duplicate Content- How to Ensure You’re Staying Original Online with Joshua McCoy Join #ContentWritingChat on Aug 9th 10 AM CDT with our own @JoshuaMMcCoy! AND: special announcement about @copyfind! pic.twitter.com/LSHnGwRDAV — Express Writers (@ExpWriters) August 2, 2016 The reason this week’s chat was extra special is because we were actually joined by our very own, Josh McCoy. Josh is the CTO here at Express Writers and he’s the founder of soon-to-be-launched Copyfind, a new tool he’s building that will offer the deepest duplicate content search on the web! Our own Julia McCoy is the co-founder. Sign up to get on the waiting list here. Q1: What is “duplicate content”? Define. Do you know what “duplicate content” means on the web? Here’s what some participants in Tuesday’s chat had to say: A1 Online content that matches substantive bits of other content, within domains or platforms. #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 Josh said duplicate content is defined by online content that matches substantive bits of other content online. A1 @Google said it best in their duplicate content help piece: https://t.co/TNZKQ9wxvI #ContentWritingChat pic.twitter.com/Tai15dvhAl — Copyfind™ (@copyfind) August 9, 2016 If you were wondering what Google has to say about duplicate content, there definition is in the tweet above. Thanks to Julia (our CEO who was behind the @Copyfind account) for sharing this! A1: Dupe content = same/very similar copy living on multiple URLs. #ContentWritingChat https://t.co/yarZVlOdQy — ThinkSEM (@ThinkSEM) August 9, 2016 As Sarah said, duplicate content is the same or very similar content that’s on multiple URLs. A1 Copy paste type content #ContentWritingChat https://t.co/p5uRBOwXnn — Varun Kumar (@varunkr842) August 9, 2016 Content that is copied from one source and pasted onto another is considered duplicate content. Q1(A): Duplicate content can be word-for-word or it can be very similar in wording and structure. #ContentWritingChat — Katria Petroff (@KatPetroff99) August 9, 2016 Katria knows duplicate content doesn’t have to be word-for-word. If it’s very similar in wording or structure, Google may still pick it up as being duplicated. Q2: How important is it for you to make sure you’re publishing only original content? Check out what some participants said about the importance of publishing original content: A2 It’s a no-no to copy content and post as yours – even if unintended. Always search & make sure you’re 100% original #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 As Josh said, it’s important to make sure you’re always being 100% original. Copying content from someone else isn’t cool! It’s worth it to search and make sure you aren’t stealing from someone else. A2a Huge. You’ll lose rankings & respect if you’re caught duplicating. Even if it’s accidental. #ContentWritingChat pic.twitter.com/ivmz30NZ2h — Copyfind™ (@copyfind) August 9, 2016 A2b “Scraping” content, ie copying from someone else’s site, is heavily penalized by Google & is copyright infringement. #ContentWritingChat — Copyfind™ (@copyfind) August 9, 2016 Even if it’s accidental, you face consequences for duplicating someone else’s content. You risk being penalized by Google and could even face copyright infringement for serious offences. Those are two things you don’t want to deal with. A2: I think original content is extremely important if you are trying to establish and build your reputation #ContentWritingChat — Jane Clauss (@JaneClauss) August 9, 2016 Jane believes original content is important if you’re trying to establish and build your reputation online. This is key! A2: It’s key that you’re providing your audience with quality, unique content. It establishes trust with your audience. #contentwritingchat — Netvantage Marketing (@netvantage) August 9, 2016 Providing your audience with original content is a great way to establish trust. A2: Not just important but crucial, dare I say VITAL! #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 9, 2016 We like the way Zachary thinks! Creating original content is VITAL! Vital! Original content speaks to your voice/authenticity/knowledge and authority on the topic. #ContentWritingChat https://t.co/bVRylb36xO — Stephanie BwaBwa (@storycreative_) August 9, 2016 It looks like Stephanie agrees about original content being vital. She said it speaks to your voice, authenticity, knowledge, and authority on a topic. A2. Utmost importance! Not only are you protecting your brand, but you’re also growing credibility. #ContentWritingChat @ExpWriters — Rachel Jolley (@iamracheljolley) August 9, 2016 We agree, Rachel! A2. Your content is your identity. Do you want someone else’s? #contentwritingchat https://t.co/uBuk5kryi9 — Rohan Ayyar (@searchrook) August 9, 2016 This is a great way to look at it! It’s even more of a reason to focus on producing original content online. A2: There’s nothing wrong with publishing unoriginal content topics, but you have to make them unique in your own way! #contentwritingchat — MioDatos (@MioDatos) August 9, 2016 Even if you aren’t writing about the most original topic idea, you still want to find a way to put your unique spin on it. Q3: Does syndication ever cross the line of duplication? There are a lot of sources online that syndicate content. Does it ever cross the line or become too much? Here’s what we found out in the chat: A3 News is good syndication. Example: PRWeb releases. Syndicated blog feeds: be careful. 100% originality should be #1. #ContentWritingChat — Josh McCoy (@JoshuaMMcCoy) August 9, 2016 As Josh said, news is good when it comes to syndication. News articles are often syndicated and picked up by multiple websites. However, he recommends being careful with syndicated blog feeds. A3 If it’s news, syndication is fine. If it’s not news, be careful not to overdo. Originality is best on your key sites. #ContentWritingChat — Copyfind™ (@copyfind) August 9, 2016 Julia agrees! You have to be careful if you’re not dealing with news stories. A3: Credit the source and add an introduction to avoid completely copying/duplicating! #ContentWritingChat — Hannah Chapple (@HannahChapple) August 9, 2016 Hannah’s advice is to make sure you always credit the source. … Read more

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

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#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

Did you miss #ContentWritingChat this week? Check out the recap and learn everything you need to know about leveraging your social presence and how to find clients with Twitter! #ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant Join us for #ContentWritingChat on Tuesday, August 2nd at 10 AM CDT with @dmboutin of @TheSocialQuant! pic.twitter.com/sNSFOokzaM — Express Writers (@ExpWriters) July 26, 2016 Our guest host this week was David Boutin. David is a digital marketer, writer, and marketer over at Social Quant. Q1: What are ways to build potential customer/audience following and trust on Twitter? If your business doesn’t know how to find clients on Twitter, you’re really missing out! These tips from Tuesday’s chat will have you building trust and attract all the right people to your account: A1) It’s all about providing value. With every Tweet you make, ask yourself: “Will my audience care about this?” #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it’s all about providing value. If you want to build trust with your audience and show your expertise, you need to share valuable content with them. Before you post that next tweet, ask yourself if your audience will actually care about what you’re sharing. A1: Curate content instead of going with 100% self-promotion. Respond with thanks when your content is shared. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 A1: Be human with how you use the platform – Twitter chats are a great way to show your human side with value. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 Annaliese knows that you can’t promote yourself all the time. Instead of constantly pitching your own content, products, and services, you need to curate great content as well. Pull valuable articles from other sources and share them with your audience. And when someone shares your work, make sure you say thanks! She also said to be human with how you use the platform. We agree that Twitter chats are a great way to show your human side by engaging in conversations and adding value. A1: Talk to people, jump into conversations, offer to help & be consistent. It takes time to build relationships/trust #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 It’s all about engaging with your audience! Brandie said to talk to people on social media. By jumping into conversations and offering your help, it can establish trust. A1: Be sure to engage with your followers through social listening, curating content for variety, and memes for fun! #ContentWritingChat — CoSchedule (@CoSchedule) August 2, 2016 Halle from CoSchedule agrees that engaging is a must! You can do some social listening to get to know your audience better and curate amazing content your followers will love. And you can add in some memes or GIFs for a little fun! A1. Interact with like-minded ppl in your niche, share their content & look for opportunities to work together. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 2, 2016 Kristen’s advice was to interact with like-minded people in your niche. You can share their content or potentially collaborate. Collaborations are a powerful way to not only grow your audience, but also establish trust with your audience. A1: Join Twitter chats that have a huge following such as this one. Follow up with people you connect with afterwards. #ContentWritingChat — AK Kerani (@AKKerani) August 2, 2016 Great advice about Twitter chats! Make connections during chats and then follow-up afterwards to nurture the relationship. A1: Share your BEST content, follow like-minded people, start conversations, join Twitter chats often. Build up! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Our CEO, Julia, shared some great tips! She said to share your best content, follow like-minded people, start conversations, and join Twitter chats. @ExpWriters A1) Same ways you’d build trust IRL – be respectful, empathetic, positive and mindful of your reputation. #ContentWritingChat — Diana Adams (@adamsconsulting) August 2, 2016 Very trust, Diana! The same ways you would establish trust in real life apply to the online world. a1: trust is built over time. keep things relevant and true to your brand and your target audience will come. #ContentWritingChat — Jobs2Careers (@Jobs2Careers) August 2, 2016 Remember that it takes time to build trust. It won’t happen overnight, so you need to be consistent about growing your social media presence and providing value to your audience. Q2: Has Twitter played a role in helping your land customers for your business? So, has it? Take a look at what some of Tuesday’s chat participants had to say: A2) Yes! Twitter is great for content marketing b/c ppl want it there – sharing content on FB and IG feels intrusive IMO #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 David feels Twitter is the best place for content marketing, so make sure you’re taking advantage of the platform. A2: Absolutely!! Twitter has started many conversations and friendships that led to clients and many opportunities! #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 Brandie has had a great experience with using Twitter. The conversations she’s had on the platform have led to friendships, clients, and other opportunities. A2: Yes! I have received book readers from using Twitter. #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 2, 2016 Zachary has seen results, too. Twitter has helped him gain new book readers. Awesome! A2b rule of thumb: DON’T OVERSELL. Our main goal on @ExpWriters social is giving value. Leads naturally come from that #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Julia’s advice is to make sure you aren’t overselling. Focus on providing value as a way to land those clients and customers for your business. Q3: What are tips for converting followers into customers? Once you have followers on Twitter, you need to convert then into customers of your business. These tips will help: A3) Again, always provide value. Use Twitter to establish yourself as an expert people want to do business with! #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it … Read more

#ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer

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#ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer

Did you miss #ContentWritingChat this week? Get caught up on our recap and learn how you can get noticed on social media! #ContentWritingChat Recap: The Rules of Getting Attention the Right Way on Social Media (& Gaining From It) with Mary Schaefer Join us for #ContentWritingChat on Tuesday, July 26th at 10 AM CDT with @MarySchaefer! pic.twitter.com/F79w7wq9IO — Express Writers (@ExpWriters) July 19, 2016 This week, our guest host was Mary Schaefer. Mary is a speaker, coach, and is a TEDx speaker. Q1: What are some ways you’ve gained attention on social media that returned results? Have you ever gotten noticed by a big company or an influencer on social media? Some of the participants in Tuesday’s chat have! Check it out: A1a: The most valuable response I got was a free ticket to a conference this year. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 A1a: I tagged them in an update w/link to a post I wrote about the conference topic. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary was lucky enough to snag a free ticket to a conference she wanted to attend. (Pretty cool, right?) All she did to get attention was tag the conference on social media when she shared a link to her blog post about it. They got in touch and offered her a free ticket. It’s super simple, but highly effective. Tagging brands or influencers is a great way to get noticed. A1 Free event tickets from my guest blogs. I’ve reached out to online writers on Instagram and sold my book to them. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Our CEO, Julia, said she received free event tickets as a result of guest blogs she’s written. She’s also been proactive about reaching out to writers via Instagram as a way to promote her book. A1: Tagging brands when sharing on social media has gotten me some free swag. Can’t argue with that! #ContentWritingChat — Rachel (@redheadrachel) July 26, 2016 Even I’ve had some great results with getting noticed on social media. Tagging brands has gotten me free swag in the past, which is always nice. .@writingchat A1 getting into a convo, adding honest thoughts, sharing expertise about a topic when it mattered #contentwritingchat — Amanda Vera (@amnda_vera) July 26, 2016 Amanda said starting conversations and sharing honest thoughts is a great way to get noticed. You can’t be afraid to put yourself out there. Start talking to new people. @ExpWriters A1: Having conversations. Whether it’s through your blog or on twitter, everyone enjoys feeling acknowledged #ContentWritingChat — Jacob Rouser (@J_Rouser) July 26, 2016 Even Jacob agrees that starting conversations can be very effective. A1: Writing stuff that really resonated w/the audience, tagging influencers, writing for clients #ContentWritingChat https://t.co/94fVPgbJhn — ThinkSEM (@ThinkSEM) July 26, 2016 Sarah said she’s seen results by writing content that resonated with the audience and also by tagging influencers. Great tips! @ExpWriters A1: Not to sound cliche, but through Twitter chats! They have led to engagement & great relationships 🙂 #contentwritingchat — MioDatos (@MioDatos) July 26, 2016 Twitter chats are certainly a great way to get noticed. All you have to do is jump in and start making connections with other participants. Q2: What are some key tips/ways you can stand out from the rest in your social media profiles? Do you want to make sure your social media profiles stand out from the crowd? Take a look at these tips: A2: In my social bios I try to include both business and some personal info about me to make me a “real” person. #contentwritingchat — MarySchaefer (@MarySchaefer) July 26, 2016 Mary likes to use her social media bios as a way to mention both of her businesses. She also makes sure to include some personal information about herself as a way to make her a “real” person. This is a great way to form a connection with your audience. Those personal tidbits are something they might really resonate with. A2. Know that you’re talking to actual people and make your bio/ posts more conversational. Keep it real. #ContentWritingChat — Epictions (@epictions) July 26, 2016 By keeping your bio and posts conversational, it’s sure to resonate with more people. A2) It’s cliche, but be yourself. You are unique, even if you (falsely) believe you “have nothing interesting to say.” #contentwritingchat — Kyle Murray (@TheKyleMurray) July 26, 2016 Kyle is absolutely right with his advice. One of the best ways you can stand out is to just be yourself. You need to be genuine and people will resonate with that. If you aren’t true to yourself, people will see right through you. A2: Be human, show personality. Display who your team is behind the brand to showcase who you are. #ContentWritingChat — Elexicon (@Elexicon) July 26, 2016 Be human and show your personality through the content you create. If you have a team working alongside you, let your audience get to know them as well. When you give them a chance to see who the team is behind the brand, they’ll start to connect with you. A2 Be PERSONAL! Don’t just share about biz. Coffee fanatic? Word nerd? Tea lover? Mom/dad? Add what makes you relatable #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 26, 2016 Julia agrees! Allow people to get to know you outside of your business. That’s what helps you form that bond with your audience because they can relate to you. A2. Have a distinct personality and point of view. And know what *types* of content you want to share on each platform. #contentwritingchat — pamelahughes (@pamelahughes) July 26, 2016 Pamela knows you need to have a distinct personality and point of view. It’s sure to attract all the right people to you. A2. Be an authority on the content you share on social. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) July 26, 2016 Kristen said to be an authority on the content you’re sharing. A2: I think having high res photos or quick videos really make … Read more

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

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#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more! #ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar Join us for #ContentWritingChat on Tuesday, July 19th at 10 AM CDT with guest host, @MadalynSklar! pic.twitter.com/8sF9FYdWMF — Express Writers (@ExpWriters) July 12, 2016 Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast. Q1: What are the best practices for building a following on Twitter? Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind: A1: Best practices for building a Twitter following: listen, engage, share great content, be consistent, be real. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A1: Being real and transparent is everything on social media and especially on Twitter. You can’t fake it over here. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you. A1: Think of Twitter as a cocktail party. Talk to people. Connect with them. That’s the mindset to building a following. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it! A1: We would say engagement! Twitter is a great tool to build relationships and converse with your audience & users. #contentwritingchat — MioDatos (@MioDatos) July 19, 2016 A1: Engage, engage & engage! Also share valuable information that your followers want to interact with. #contentwritingchat — Netvantage Marketing (@netvantage) July 19, 2016 Engagement is definitely key if you want to grow your following on Twitter or any social media platform. A1: Follow people, talk to them, participate in chats that appeal to you. Communicate a worthwhile message! #contentwritingchat — Chris Christensen (@christensen143) July 19, 2016 Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation. A1: Know your audience. Share/write content they want. BUT, more importantly, LISTEN to them. #ContentWritingChat https://t.co/rFXe5RzgEb — ThinkSEM (@ThinkSEM) July 19, 2016 Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online? #ContentWritingChat A1: Post useful, interesting content consistently (at least 5x per day) & use 1-2 industry-specific hashtags per tweet. — New Jupiter Media (@NewJupiterMedia) July 19, 2016 Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach. A1 Joining #ContentWritingChat and other Twitter chats has been a great way for me to find like-minded followers! — Bill Skowronski (@BillSkowronski) July 19, 2016 A1 If you provide value or solutions to problems, you will build a Twitter following organically. No short cuts! #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 19, 2016 Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you. Q2: What makes Twitter chats a must for anyone on Twitter? If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets: A2: Twitter chats are an amazing way to connect with like-minded people and build your tribe. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A2: Twitter chats allow you to get educated on a variety of topics and subjects. It’s better than Google! #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge. A2: What DOESN’T make them a must?! Perfect place to network, meet new friends, get insight, etc #ContentWritingChat https://t.co/lwGc4NPOSI — ThinkSEM (@ThinkSEM) July 19, 2016 As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others. A2. Connection. Collaboration. Expertise. I love learning from others and creating great online communities w/ chats! #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 19, 2016 Connection, collaboration, and expertise. Great answer from Brittany! A2) They’re fun! Lot’s of like-minded (and not so) participants. You learn and share what you know #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) July 19, 2016 Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have. A2: chats are HUGE for genuine relationship building..it brings together like-minded individuals #ContentWritingChat — Brett Pucino (@BPucino) July 19, 2016 Brett said chats are a must for genuine relationship building. A2. A great place to find others to follow, helps show your knowledge on a topic and can help you learn a things too. #contentwritingchat — BrandBlox (@BrandBloxNet) July 19, 2016 … Read more

#ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee

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#ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee

Hey, friends! Did you miss #ContentWritingChat this week? Have no fear! You can get caught up with our recap and learn all about public relations from our chat participants. #ContentWritingChat Recap: The Role of PR in an Internet-Based Media Age with Shannon Renee Join us for #ContentWritingChat on Tuesday, July 12th at 10 AM CDT with guest host @ShannonRenee of @McKPR! pic.twitter.com/PEh9HCqbyI — Express Writers (@ExpWriters) July 5, 2016 This week, our guest host was Shannon Mouton Gray. Shannon is the Managing Director of McKinney & Associates, a public relations firm. Q1: Many argue that PR isn’t as worthwhile as it once was in today’s online age. Thoughts? There’s been a pretty hot debate lately about whether or not PR is still important in this online age. What did people from Tuesday’s chat have to say? Find out: A1 PR is as important today–if not more so–than it’s ever been. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 Shannon believes PR is just as important today as it was years ago. In fact, she thinks it may be even more important now. A1: I agree, the lines are getting really blurry but PR is still a necessity, some things need to be #OldShool #ContentWritingChat — Brandie McCallum (@lttlewys) July 12, 2016 Brandie agreed that PR is still a necessity for brands. Even though times have changed, it’s still important. A1 I think that everything evolves, changes to be up-to-date and relevant. #PR is the same = communications =connections #ContentWritingChat — Zala Bricelj (@ZalkaB) July 12, 2016 Zala knows PR has changed over the years, but she still sees it as being relevant. Q2: What would you say to those who no longer value PR to convince them otherwise? If someone told you they didn’t value PR anymore, but you did, what would you say to them? Here’s what we heard from our chat participants: A2 View last answer to A1 LOL…nearly all SM is PR & it has to be monitored b/c it can’t be controlled. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 A2 An undervalued/utilized part of PR is the MONITORING. What are folks saying about you, your brand & your clients? #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 As Shannon said, social media is a form of public relations and it has to be monitored. You want to know what others are saying about your brand. A2: Your positive brand message/story, consistently told publicly, is good for business. It also happens to be good PR. #contentwritingchat — Ray Sidney-Smith (@w3consulting) July 12, 2016 Ray knows that having a positive brand message and telling it consistently is good for business. A PR team can help you with that. A2 The hardest thing to change is a mind. Redefine your work in #ROI terms that help solve those people’s problems. #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 12, 2016 Bill knows it’s not easy to change someone’s mind, especially if they’re stuck in their ways. The best thing you can do is to show someone the ROI that PR can provide. A2: PR is essential if there’s ever a crises, especially on Social Media. PR keeps order and control. #ContentWritingChat — CoSchedule (@CoSchedule) July 12, 2016 A2. PR crisis management is an absolute necessity for any growing company. I think that’s where PR really saves the day! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) July 12, 2016 Having a PR team behind you is also helpful in a time of crisis. If something goes wrong with your brand, your PR team can step in and take control. A2 PR is necessary if you want to get news out about your business. It’s all around us. The channels have just changed #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 12, 2016 A2b Everyone has NEWS. The best way to get that out? A well written press release syndicated & distributed. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 12, 2016 Julia said you still need PR if you want to spread the news about your business. The channels in which you do it are just different. Here at Express Writers, we also know the power of a great press release. Show the naysayers exactly what a well-written press release can do for their brand. Q3: How has PR changed in recent years due to this internet-based age? As we’ve already discussed, PR has definitely changed over the years. What changes have occurred? Here’s what you need to know: A3 Monitoring PR has become more important. Yes, what your brand puts out matters, tho, what folks are saying is too. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 A3 The amount of content has grown exponentially, making it nearly impossible to keep up with what everyone is saying. #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) July 12, 2016 Shannon feels monitoring PR has become even more important than it once was. You need to monitor not only what your brand puts out there, but also was other people are saying. A3: The rise of Social Media + blogging over the years have impacted the necessity for PR. More monitoring nowadays! #ContentWritingChat — CoSchedule (@CoSchedule) July 12, 2016 It seems Halle from CoSchedule agrees with Shannon! There’s even more of a need for monitoring nowadays. @ExpWriters A3 – Methods of reaching publications have changed, opps to go straight to the audience via social media. #ContentWritingChat — globalHMA (@globalHMA) July 12, 2016 Katie from globalHMA said the methods of reaching publications have changed these days. Now, we have the opportunity to go straight to the audience with the help of social media. .@ExpWriters A3 easier to monitor, greater chance to spread content more widely, more paths to PR contacts #ContentWritingChat — Amanda Vera (@amnda_vera) July 12, 2016 Amanda feels it’s become easier to monitor and you now have a greater opportunity to spread your content far and wide. A3 PR is now a lot more about strategic content creation+placement, building thought leadership. #ContentWritingChat https://t.co/NvdJXqiGtf — … Read more

#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

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#ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social

Did you miss #ContentWritingChat this week? There’s no need to worry! You can get caught up right here with our recap and learn plenty of tips for great social media outreach. #ContentWritingChat Recap: Social Media Outreach- Best Practices, Writing Tips & More with Sprout Social Join us for #ContentWritingChat on Tuesday, July 5th at 10 AM CDT with guest host @sprout_sarah of @SproutSocial! pic.twitter.com/hMPEfRqFsW — Express Writers (@ExpWriters) June 28, 2016 Our guest host this week was Sarah Nagel. Sarah is the Community Outreach Manager over at Sprout Social. She also manages their Twitter chat, #SproutChat, every Wednesday on Twitter. Q1: If you’re starting out on social, what are some best practices for building a following? Whether you’re just starting out on social media or are working on building your presence on a new platform, check out these great tips for building your initial social media outreach: A1- Be both interesting, interested & provide value. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- You can do this by starting conversations, sharing smart content, joining Twitter chats, following ppl. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 A1- Don’t expect to gain followers at a rapid pace initially. Be patient & let it happen organically. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said you should be interesting, interested, and provide value for your audience. Her advice was to start conversations with people, share smart content, and join Twitter chats. She also reminds us that building a following won’t happen overnight. It takes times and you have to be patient. A1: Provide useful, great content/insights. Become part of the conversation. Reach out, be nice! #ContentWritingChat https://t.co/aeo05CUHuF — ThinkSEM (@ThinkSEM) July 5, 2016 Sarah from ThinkSEM said to provide useful, great content for your audience. It all goes back to content. If you’re not sharing the types of posts your target audience wants to read, they’ll have no reason to stick around. Don’t forget to also engage in conversation. Be social! A1) Post and be consistent about it, especially on Facebook. Research your demo and post material that speaks to them. #ContentWritingChat — Kyle Murray (@TheKyleMurray) July 5, 2016 Kyle said to be consistent when it comes to posting. Create a schedule and stay active when it comes to scheduling and sharing content. Kyle also said you should research your target audience so you can provide posts they’re interested in. A1: Engage your audience so they know you’re there, and be genuine! #ContentWritingChat — Brittany Welsh (@BrittnyWelsh) July 5, 2016 Brittany said to engage with your audience! Let them know you’re present and that you’re actually listening. You should always be genuine as well. If you’re not, they’ll see right through you. A1a) Look for the social channel you can best own. You probably don’t need to be everywhere. #ContentWritingChat pic.twitter.com/sqliOwiVp5 — Jeff Reno(e) (@Renoe) July 5, 2016 Jenn said to look for the social media channel you can best own. The truth is, you don’t need to be everywhere when it comes to social media. You just need to be where your audience is. Figure out where they’re spending their time and which platforms you truly shine on. Those are the ones you should be using. A1 Know where your audience lives. Don’t build on all platforms…find your best ones. Use key terms your audience uses. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) July 5, 2016 Our CEO, Julia, agrees with Jenn. She said you don’t need to build on all platforms. A1 Get to know your audience. What chats do they attend? What FB or LI groups do they frequent? Go there. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Erika recommends figuring out where your audience is spending their time. Are they joining any Twitter chats, using Facebook groups, or using LinkedIn groups? If so, that’s where you need to be. A1) When starting out on #SocialMedia be genuine and engage with others. Build relationships not just followers! #contentwritingchat — Jim Carter (@MSLJim) July 5, 2016 Great answer, Jim! Be genuine and engage with others. Focus on building a relationship with people, not just gaining followers. A1: Have a plan. Social media activities without a plan =Titanic in the social media ocean 🙂 #contentwritingchat — Omi Sido (@OmiSido) July 5, 2016 Make sure you have a plan in place. Your plan should include which platforms you’ll use, what kind of content you’ll share, and how you can expand your reach. A1: Create a strategized content calendar. Remember your goals and publish quality content related to it! #ContentWritingChat — GLA Communications (@GLA_PR) July 5, 2016 Having a content calendar is a great way to stay organized when it comes to posting content on social media. A1: It’s good practice to get to know your target audience; learn about your community and what they want/need. #contentwritingchat — Ray Sidney-Smith (@w3consulting) July 5, 2016 Ray said to learn about your community so you can figure out what they want and need. Once you figure that out, you’ll be able to share the content that will draw them in. Q2: What are ways to consistently grow your social media following? Once you’ve gotten started on social media, you obviously have to work to keep the followers coming in. To help you out, here are a few tips from Tuesday’s chat: A2- Provide unique content that means something to your audience. Be so good they can’t ignore you. #contentwritingchat — Sarah Nagel (@sprout_sarah) July 5, 2016 Sarah said to provide unique content that means something to your audience. She said to be so good they can’t ignore you. When you share the content your audience finds valuable, they’ll want to stick around. A2 Seek out relevant conversations with your ideal audience! Engage, engage, engage! #contentwritingchat — Hannah Chapple (@HannahChapple) July 5, 2016 @writingchat A2 To build your social media community don’t forget to BE social! Engage w/others. Don’t just broadcast. #ContentWritingChat — Erika Heald (@SFerika) July 5, 2016 Hannah and Erika know engagement is important … Read more

#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

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#ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence

Did you miss #ContentWritingChat this Tuesday? Dive into the recap below and learn some of the best social media tactics to implement for yourself! #ContentWritingChat June 28 2016 Recap: Social Media Tactics to Build & Grow Your Online Presence Join us for #ContentWritingChat on Tuesday, June 28th at 10 AM CDT with guest host @ErikJFisher from @SMExaminer! pic.twitter.com/TZAydjJLlW — Express Writers (@ExpWriters) June 21, 2016 This week, Erik Fisher joined us as our guest host. Erik is the Social Media Manager over at Social Media Examiner, as well as a podcaster. We were excited to have him join us and share his expertise! Q1: How do you find out which social media platforms are best for you to build a presence on? With so many social media platforms available to us today (and even more being created), it can be tough deciding which ones to use. The truth is, you don’t have to be everywhere online. You just need to be where your audience is! Check out some of the social media tactics for best platform presence shared during the chat: A1: Find the Venn Diagram of what platform you enjoy using and which platforms are optimal for your goals. https://t.co/NMmcR1Fgwc — Erik Fisher (@ErikJFisher) June 28, 2016 Erik said to consider which platforms you actually enjoy using and which platforms are optimal for your goals. The platforms that fit both of those categories are great ones to get started on. A1c: Also, where are you most comfortable engaging? Sometimes that’s the best place to start. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) June 28, 2016 Ray had similar advice to Erik. He also said to consider which platforms you are most comfortable using. For some of us, we naturally shine at one platform over another. For example, not everyone is comfortable doing a live streaming broadcast via Periscope or Facebook Live. Ray’s advice is to determine which ones work best for you. A1: Do your research on each platform. What does your audience use most to interact and engage? #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 A1: Also, a good place to start is @BuzzSumo. Analyze where people are sharing similar content and go from there. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Choosing the right platforms for your brand will take a little research. You need to figure out which platforms your audience is most active on. That’s where you want to be. You can even use a tool like BuzzSumo to help you determine where people are most frequently sharing content. Take a look at some sites that are in your niche and see where their content is shared most often. A1. what are your goals, what type of business are you, what is the demographic for your ideal customer. 1/2 #contentwritingchat — BrandBlox (@BrandBloxNet) June 28, 2016 A few things you may want to consider: the goals of your business, the type of business you’re running, and the demographic for your ideal customer. All of these things will help you select the right social media platforms to build a presence on. A1: Experiment with each platform and see which one receives the most engagement. It’s all about trial and error. #ContentWritingChat — Elexicon (@Elexicon) June 28, 2016 A1) Research demographics, also doesn’t hurt to give a platform a trial run to see if you gain any traction. #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 28, 2016 One of the best things you can do is to experiment with each platform. Give them a go for a bit and measure your results. Which ones work the best for you? Invest your time in those platforms. A1: Majority of them are free, so try them out and see which ones get the most traffic. #ContentWritingChat — Katria Petroff (@KatPetroff99) June 28, 2016 Our Content Manager, Katria, recommends giving a platform a try to see if it works for you. Since they’re free, it never hurts to test them out and see how it goes. A1. Knowing your audience is the most crucial part! Different communities play [and buy] on different platforms. #ContentWritingChat — Co-op Social (@co_opsocial) June 28, 2016 It all goes back to your audience. Where are they spending their time? Where are they engaging? You have to be where they are in order to reach them effectively. A1 identify your TA. Search, look, listen, check where they hang out or what are their habits. Be there, join the convo #ContentWritingChat — Zala Bricelj (@ZalkaB) June 28, 2016 Once you’ve figured out which platforms to use, you need to be active. Join the conversation with your audience! Great advice, Zala. Q2: Share tips for creating great content on every one of your social media profiles. If you want to build a presence on social media, you need to share great content. How can you make sure you’re sharing the best content every time? Here are a few tips: A2: Learn what makes each platform’s posting unique, and master crafting micro content for that platform itself. https://t.co/bNXpRYCgtv — Erik Fisher (@ErikJFisher) June 28, 2016 Erik knows that each social media platform is unique. You have to learn how to create the right kind of content for each platform. What works well on Twitter might not be great on Facebook or other platforms. You need to keep that in mind and adapt your content to the platform you’re sharing it on. .@writingchat A2 consistency in story, relevant info, written for the channel, no duplicate content, use visuals #ContentWritingChat — Amanda Vera (@amnda_vera) June 28, 2016 Amanda said you have to be consistent with your story across all platforms. Make sure the content you’re sharing is tailored to the platform you’re using and is relevant to your audience. An eye-catching visual always helps, too! A2: Customize your content for each platform! @Canva is a great tool for creating visuals for a number of platforms. #contentwritingchat — Netvantage Marketing (@netvantage) June 28, 2016 Canva is a fantastic tool for creating great social … Read more

#ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines

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#ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines

Did you miss #ContentWritingChat this week? There’s no need to worry, my friend. We have you covered with a recap of our latest chat (and it’s a good one). Go ahead and dive into our recap and brush up on your SEO skills with this week’s tips! #ContentWritingChat June 21 2016 Recap: The Basics of Optimizing Your Content Correctly for Search Engines Join us for #ContentWritingChat on Tuesday, June 21st at 10 AM CDT with guest host @sherrybonelli! pic.twitter.com/Nb3R9N83nn — Express Writers (@ExpWriters) June 14, 2016 For this week’s chat, our guest host was Sherry Bonelli. Sherry is an expert digital marketer (hailing back from 1998), the founder of Early Bird Digital Marketing, and has been featured on the TODAY Show, CNN, ABC. She joined us to share her tips on optimizing your written online content for search engines. Q1: What are the basics copywriters should know about SEO? You don’t have to be an SEO expert to optimize your online content. If you’re a natural writer, knowing the basics will just refine your existing skills to help you create fantastic content that Google will love. Check out these tips from the chat: A1: Everyone can learn enough SEO basics to make a difference! Don’t overthink it. #ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 A1: Title & Description get people’s attention in SERPs. Use keywords. #ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 Don’t forget that everyone can learn the basics of SEO and even small optimizations can make a difference. As Sherry said, the title of your content and its description will get the attention of potential readers. Make sure you’re using the right keywords to rank higher and attract your ideal reader. A1. Even a basic understanding of the language people use to talk about your industry will help your writing. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) June 21, 2016 Great advice from Kristen! Understand the language people use within your industry. You need to get inside their heads to choose the keywords they’ll be searching for. A1. Write for the audience- talk like you’re talking to a real person. Keywords matter but are second to utility. #ContentWritingChat — Epictions (@epictions) June 21, 2016 Write with your audience in mind. You want to write for humans, not for robots. Keywords come second. A1: How to do keyword research; it’s vital to reaching your audience. Also, how to use keywords naturally. #contentwritingchat — Netvantage Marketing (@netvantage) June 21, 2016 Make sure you know how to do keyword research. To find the ideal keywords for your content, you’ll need to know how to research them effectively and which tools you should use. A1. Copywriters should know why SEO matters, what keywords are and how to use them effectively. #contentwritingchat — Brittany Brander (@BrittanyBrander) June 21, 2016 Brittany said to make sure you know why SEO matters. Of course, don’t forget about those all-important keywords either. A1 Basic #SEO Title, tags, meta description, H1,H2, keywords, search volume, long list #ContentWritingChat https://t.co/UVjVw39uAi — Varun Kumar (@varunkr842) June 21, 2016 Varun suggested that you learn about title, tags, meta description, and headers. You should also understand how to choose the correct keywords. A1a Know how to write good meta titles & descriptions. “Free PPC.” Huge for SEO benefits and ROI from content rankings #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 21, 2016 Our CEO, Julia, said to make sure you know how to write good meta titles and descriptions. Those are key for ranking your content! A1. Focus on using the right keywords in titles/headlines and tag images with appropriate keywords as well. #ContentWritingChat — Cheryl Joy (@CherylJoy2) June 21, 2016 Cheryl said to focus on using the right keywords for your content and in your titles and headings. Don’t forget to tag your images with the appropriate keywords as well. This is a step that’s easy to overlook! A1: I use the @yoast SEO plugin to help keep me on the right track with SEO. #ContentWritingChat — Zachary Fenell (@zacharyfenell) June 21, 2016 Zachary relies on the Yoast SEO plugin for WordPress to keep him on track when it comes to optimization. We’re right there with you! A1: First & foremost, it has to be natural. I’ve encountered keyword-stuffed copy too often — burns the eyes, it does. #contentwritingchat — Ryan Eisenacher (@ImAGirl_YouKnow) June 21, 2016 Ryan knows keyword stuffing isn’t cool. Make sure the copy you write sounds natural, otherwise it can be a turn-off for your reader. A1) Keep your content natural. Don’t force your #SEO because the search engines will see through it. Optimise not force. #contentwritingchat — Jim Carter (@MSLJim) June 21, 2016 Jim said to keep your content natural. Don’t force your SEO. Q2: Should you optimize every piece of content you create? Is it worthwhile to optimize every piece of content you publish online? Here’s what some of our chat participants had to say: A2: Yes. Every piece of content you write should be optimized. Even if it’s print material…#ContentWritingChat — Sherry Bonelli (@sherrybonelli) June 21, 2016 Sherry believes in optimizing all of the content you create, even print material. A2: No. Depends on what the content is for. If PPC landing page, definitely zero need to do SEO #ContentWritingChat https://t.co/HpEMsOeCZ2 — ThinkSEM (@ThinkSEM) June 21, 2016 Sarah from ThinkSEM said you don’t need to optimize all of your content. Ultimately, it depends what the content is for. Certain pages on your site don’t necessarily need to rank. A2) Only optimize what is relevant. Such as our “about” or “contact us” page may not be relevant. #contentwritingchat — Scott Johnson (@iScottJohnson) June 21, 2016 Scott said pages such as your About page and your Contact page don’t need to be optimized. Make sure you’re optimizing what’s relevant. @writingchat a2 When we write, we want it to reach everyone, and optimizing it will ensure wider reach #contentwritingchat — Atulmaharaj (@Atulmaharaj) June 21, 2016 For the content you want to reach a wide audience, make sure you’re taking the time … Read more

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