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#ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries & Make it Fun

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#ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries & Make it Fun

Did you miss this week’s #ContentWritingChat? If so, you missed an amazing discussion! There’s no need to worry though. We have a full recap so you can catch up and learn all about how to write for difficult industries. Do you need proof that Tuesday’s chat was amazing? Take a look at this! We trended at #11! Guys… seeing what I’m seeing?!? We’re in #11 spot for trending! #itwasgonnahappen #ContentWritingChat #partytime pic.twitter.com/zoX6Lpo7UZ — Julia McCoy (@JuliaEMcCoy) June 14, 2016 #ContentWritingChat June 14 2016 Recap: How to Write for Difficult Industries and Make it Fun Join us for #ContentWritingChat Tuesday, June 14th at 10 AM CDT with guest host @itskgarvin! pic.twitter.com/LehTo665jP — Express Writers (@ExpWriters) June 7, 2016 This week, our guest host was Kathleen Garvin. This was Kathleen’s second time guest hosting our chat and we always love having her share her expertise. As an editor for The Penny Hoarder, she has loads of great advice to share on writing. Q1: What are some of the craziest/most difficult industries you’ve written for? To start off the chat, we wanted to see what kind of writing experience our chat participants have had. While some of them haven’t written for any crazy industries, quite a few had. Let’s just say their answers didn’t disappoint! A1: Craziest? An EXTREMELY niche healthcare product. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A1: Most difficult? Personal finance. Mostly b/c I assumed it would be, you guessed it, BORING. #ContentWritingChat https://t.co/uX9mtOUrHl — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen has had to write for an extremely niche healthcare product before, which she found to be pretty crazy. She also said that personal finance was the most difficult for her because she found it boring. A1: The hardest web copy I ever wrote was for a rock hauling company. (Was writing small biz websites for @hibuUS). #ContentWritingChat — Tara M. Clapper (@irishtara) June 14, 2016 Tara had to write for a rock hauling company. That sounds pretty weird, right? A1: Weirdest: Anal itching cream called fire in the hole. Wonder if its still around. #contentwritingchat — Danielle Antosz (@dantosz) June 14, 2016 It’s safe to say that Danielle may have had the craziest answer of all. A1: We happen to be well versed in different grades of steel #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 Different grades of steel? That sounds interesting. A1. a Craziest: Trash bags. (Is that an industry?) Strangling my muse for ideas after the 10th article. (Back in 2011) #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 14, 2016 Our very own CEO, Julia, had to write about trash bags. Does it get more fascinating than that? A1: My first paid writing gig was writing product descriptions for batteries. Yeah, that was challenging. #ContentWritingChat — Zachary Fenell (@zacharyfenell) June 14, 2016 Zachary had to write product descriptions for batteries! Q2: How can you still maintain readability and creativity when writing for difficult industries? When writing for a difficult industry you still want to make sure your writing is easy to read and creative. Check out these tips from the chat: A2: Remember the basics first: Good grammar, spelling + information. Anything less can kill your credibility. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 No matter what, you always need to keep the basics in mind. Kathleen said to ensure you have good grammar, correct spelling, and the right information. A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 A2: Write how people talk (no robot speak?), use images to break up text + interview interesting industry peeps. #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 Kathleen and Alberto were on the same page with their responses. Remember that you’re writing for people. Write how people talk, not like a robot. Kathleen also suggests using images to break up the text in your article and interviewing people in the industry you’re writing for. A2: May be boring to you but useful and informative to the reader. Address their interests and questions. #contentwritingchat — Netvantage Marketing (@netvantage) June 14, 2016 @writingchat A2: Know thy reader! When you write to solve their problems, your writing becomes more interesting #ContentWritingChat — Jacob Rouser (@J_Rouser) June 14, 2016 Address the interests and questions of your reader. You want to make sure you’re adding value for them. @ExpWriters A2. Before writing, take a deep dive into particular industry and understand the business. #contentwritingchat — Hardik Oza (@Ozaemotion) June 14, 2016 Hardik said to make sure you get to know the industry and business you’re writing for. The more knowledge you have, the easier it’ll be to write. @writingchat A2 infuse a conversational aspect – don’t be overly technical, but still state the facts. #ContentWritingChat — Amanda Vera (@amnda_vera) June 14, 2016 Amanda said you shouldn’t be too technical in your writing. State the facts, but make sure it’s easy for the reader to understand. A2c) If you give you content personality, you’ll pull in readers for even some of the more dull topics. #ContentWritingChat — Jeff Reno(e) (@Renoe) June 14, 2016 Jenn said to give your content personality. That’s a sure way to pull readers in. A2: Try to understand what your target audience is interested in. And stop thinking you are writing about boring stuff #ContentWritingChat — Zlatka Larsen (@palkoviz) June 14, 2016 As Zlatka said, understand what your audience is interested in. Also, quit thinking you’re writing about boring content. It’s all in the mindset! A2: They say there are no boring topics… only boring content creators. 😉 #ContentWritingChat — Kathleen Garvin (@itskgarvin) June 14, 2016 As Kathleen said, there are no boring topics… Only boring content creators. Q3: Industry content can require extra research. Tactics/methods for best research? If you’re writing for an industry that requires you to do some research, implement these tips from the chat: A3: Ask lots of questions + find out what other people are … Read more

#ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics

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#ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics

Did you miss #ContentWritingChat this week? There’s no need to worry! We have you covered with a recap of Tuesday’s chat, which was filled with great tips to help you come up with your next blog topic. Let’s dive into the tweets! #ContentWritingChat June 7 2016 Recap: How to Consistently Find Fresh Blog Topics Join us for #ContentWritingChat Tuesday, June 7th at 10 AM CDT with guest host @monikacjansen! pic.twitter.com/42ttM8vlxR — Express Writers (@ExpWriters) May 31, 2016 This week, Monika Jansen joined us as our guest host. Monika is the founder of Jansen Communications, as well as an experienced online copywriter. She shared key tips on creating “fresh” content for your blog. Q1: What are ways to come up with new topics for your blog? The truth is, sometimes it’s hard to come up with interesting topics to write about on your blog. Instead of stressing as you try to come up with ideas, check out these tips: A1: I always start with FAQs. What are your clients asking you about? #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 A1: Also – just ASK your clients/customers what they care about. They’ll tell you! #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 Monika suggested starting with your FAQ. Odds are, you’re getting a lot of questions from clients or readers of your blog. Address those questions in a blog post. It’s so simple, but it’s effective because you’re giving your audience exactly what they want. If you’re still stuck, just ask your audience what they’d like to see from you. They’re the best people to tell you what they’d like to read. A1) I like to cover topics relevant to a service/product that haven’t been covered yet or not in depth. #contentwritingchat — Kyle Murray (@TheKyleMurray) June 7, 2016 Kyle knows it’s important to keep your content relevant to your product or service. His tip is to choose topics that haven’t been covered yet or haven’t yet been covered in depth. Ask yourself what could use more coverage in your field and start writing. A1) Google Alerts and #Hashtag tracking on social media. I also solicit ideas from colleagues. #ContentWritingChat pic.twitter.com/38CfYLzv2s — Jeff Reno(e) (@Renoe) June 7, 2016 Jenn likes to use Google Alerts and also tracks hashtags to see what other people are talking about. This is a great way to alert you to trending topics or questions people in your field may have. Asking your colleagues for ideas is another great tip! A1 I always start w/ brainstorming sessions the @Affinio content team! Then look at what is resonating w/ our audience #ContentWritingChat — Hannah Chapple (@HannahChapple) June 7, 2016 For Hannah, coming up with blog topics starts with a brainstorming session with the team at her job. If you have multiple people on your team, get everyone together to talk about ideas. They just might have some amazing tips you can use. A1 Brainstorm internally- teamwork can garner best ideas! Tools ie @Buzzsumo to research competitors & get inspiration #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) June 7, 2016 Our CEO, Julia, agrees that teamwork is powerful. She also likes to use BuzzSumo to research competitors for inspiration. A1: Read! Nothing works better than educating yourself on your industry. The more you read, the more you can share. #ContentWritingChat — Yelling Mule (@YellingMule) June 7, 2016 Don’t forget to read! You want to stay updated with everything that’s going on in your industry. Reading will help you come up with ideas, plus give you amazing content to share with your audience. A1 Social listening, like seeing questions folks ask in twitter chats, is a big source of ideas. #ContentWritingChat https://t.co/jGIWgXi5d3 — Erika Heald (@SFerika) June 7, 2016 Erika said social listening is a great way to come up with content ideas. If you join a few Twitter chats, you’re sure to find people asking questions. Use those ideas to spark new content for your blog. A1b: Don’t just give audience what they want to know. Also give them what they need to know. #ContentWritingChat https://t.co/DtxGHzizDp — Michael Kinney (@michaelkinney) June 7, 2016 One thing to keep in mind via Michael: give your audience what they need, not just what they want. Q2: What are your favorite tools/methods to help you come up with blog topics? There are plenty of tools you can use to find blog post topics, plus a method or two you can implement. Here’s what our chat participants like to do: A2: I know we already talked about this, but READ, read, and read some more. #contentwritingchat — Monika Jansen (@monikacjansen) June 7, 2016 Monika’s advice is pretty clear: read more often! Find books, articles, etc. in your industry and start diving in. A2 Google Keyword Planner, checking trends & hashtags, or old-fashioned brainstorming w/ a pen & a notebook #contentwritingchat — Brittany-dot-Social (@BrittanySocial) June 7, 2016 Brittany likes to use Google Keyword Planner and she also likes to check trends and hashtags. While they’re all helpful, she also knows sometimes you just need to brainstorm with a pen and notebook. A2: @BuzzSumo is our best friend, @feedly is an excellent tool and sometimes we just skim the tech section on @BuzzFeed #ContentWritingChat — Yelling Mule (@YellingMule) June 7, 2016 We’re also fans of BuzzSumo here at Express Writers, so we highly recommend it. Check out Feedly to see what other websites are posting about and it might spark some ideas of your own. A2 I use @Buzzsumo, google’s adwords planner, @Meltwater & @Feedly to generate content ideas. #ContentWritingChat https://t.co/7W3ta4w4PY — Erika Heald (@SFerika) June 7, 2016 Erika is also a fan of BuzzSumo, which is awesome! Some other tools she uses includes: Google Adwords Planner, Meltwater, and Feedly. A2: Twitter, industry expert articles (SEJ, Search Engine Land, etc), Google Analytics; so many! #ContentWritingChat https://t.co/T3f7jQwhMS — ThinkSEM (@ThinkSEM) June 7, 2016 Sarah from ThinkSEM knows Twitter is a great place to find ideas. She also turns to articles from industry experts and uses Google Analytics. Don’t … Read more

#ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling

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#ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling

Did you miss #ContentWritingChat this week? Before you hit “send” on your next email newsletter, get caught up with our recap and brush up on your email marketing skills. #ContentWritingChat May 31 2016 Recap: A Crash Course on Email Marketing & Scheduling Join us for #ContentWritingChat Tuesday, May 31st at 10 AM CDT with @oliviadello and the @AWeber team! pic.twitter.com/X2R0TVAlkJ — Express Writers (@ExpWriters) May 24, 2016 This week, Olivia Dello Buono was our guest host. Olivia is the Social Media Specialist for AWeber. She shared her tips and tricks for writing amazing emails. You won’t want to miss them! Q1: How important is it for a business to have an email list? What benefits does it provide? Should every business have an email list? And how important is email marketing? To find out the benefits of having an email list for your business, check out these answers: A1. It’s crucial. There’s so much noise on the web, and email provides that 1:1 connection with consumers. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 A1. (cont.) Email might not be as shiny, sexy (or free) as social, but it comes with an ROI of $38 per every $1 spent. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 As Olivia pointed out, there’s a lot of noise happening online these days. It can be hard to break through all of that and stand out! Your email list provides a good way to push through the noise and connect with your subscribers. And who could argue with that ROI? A1. Email marketing can get you crazy high ROI. But more importantly, it’s the best way to connect with people! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 31, 2016 Kristen is a Content Marketing Specialist at AWeber, so it’s no surprise she knows the impact email marketing can have! Not only will your email list get you a high ROI, but it’s also a great way to connect with your audience. A1: If they’re actually going to USE it, very important 🙂 Benefits=keeping in front of clients #ContentWritingChat https://t.co/ScTFIuidDM — ThinkSEM (@ThinkSEM) May 31, 2016 As Sarah from ThinkSEM said, an email list is graet for keeping you in front of your clients. Your email list allows you to stay top of mind for them when they see you pop up in their inbox. What’s the key thing to remember? If you’re going to create an email list, you need to actually USE IT. A1) #1 benefit is having a list reduces time and effort in communications #contentwritingchat — Scott Johnson (@iScottJohnson) May 31, 2016 Scott knows an email list provides a simple, yet effective, way for you to keep in touch with people. You can easily send a mass email out to your list and reach thousands of inboxes. A1 #Email list is your personal #Social network to connect, engage, convert them into loyal cust #ContentWritingChat https://t.co/Pem4DfmiFd — Varun Kumar (@varunkr842) May 31, 2016 Varun views an email list as your own personal social media network. That’s a great way to look at it right? It allows you to connect and engage with your audience, while giving you the chance to convert them into loyal customers. That’s a huge plus! @writingchat A1: Lists are huge! Once you get them built you can start segmenting, targeting, and testing #ContentWritingChat — Jacob Rouser (@J_Rouser) May 31, 2016 As Jacob said, once you get your list going, you can segment, target, and test to create the right emails for your audience. This is essential if you want to make sure you’re giving your audience the exact content they’re looking for. A1 Vital. Otherwise you risk seeing your web traffic slip thru your hands. Huge for communication, building rapport etc #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 31, 2016 Our CEO, Julia, knows email lists are crucial. Use your list to communicate with your audience and build rapport, which are essential if you want to succeed in business. Q2: How do you get people to sign-up for your email list? Once you’ve started your list, it’s time to get those subscribers! How do you do it? Start implementing these tips: A2. I’m a firm believer in incentives. Offering valuable content in exchange for an email address always wins. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 A2. (cont.) Need incentive ideas? Bookmark this for later: https://t.co/joNIQg0QNl #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 The inbox has become a sacred place for many. Not everyone is quick to hand over their email address, so you better give them something good in return. Olivia recommends providing an incentive for signing up. If you can give your audience high-value content in exchange for their email, you’re golden. A2: By providing valuable content, like webinars, guides, email courses, etc. #contentwritingchat — Liz Willits (@lizwillits) May 31, 2016 Focus on adding value if you want to snag those subscribers! Liz (also a Content Marketing Specialist at AWeber) suggests offering a webinar, a guide, or even an email course to increase sign-ups. #ContentWritingChat A2: Give them something of value that solves their problems, but be original – no 1 needs 10 eBooks on basics of #SMM — New Jupiter Media (@NewJupiterMedia) May 31, 2016 Get creative with your opt-in incentive! There are so many things you can offer to people who subscribe to your list. Don’t be afraid to think outside the box and test a few things to see what converts the best. Q3: What are some tips for writing great email subject lines? When it comes to email subject lines, you want to make sure they’re great in order to encourage people to open. How do you do that? Check out these tips: A3. Short, sweet and to the point. Your subject line should be relevant, while leaving a little to the imagination. #ContentWritingChat — Olivia Dello Buono (@oliviadello) May 31, 2016 Olivia said to keep it short, sweet, and to the point. Keep your subject … Read more

#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

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#ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Modern Content Marketing

Did you miss this week’s #ContentWritingChat? There’s no need to worry, friends! Dive into our recap of Tuesday’s chat and learn all about successful content marketing. #ContentWritingChat May 24 2016 Recap: How to Adapt to & Succeed in Content Marketing Join us for #ContentWritingChat Tuesday, May 24th at 10 AM CDT with guest host @sujanpatel! pic.twitter.com/4rx5wqCbHr — Express Writers (@ExpWriters) May 17, 2016 This week, our guest host was Sujan Patel. Sujan is a growth marketer, entrepreneur, and the co-founder of Narrow.io and ContentMarketer.io. Q1: How important is content marketing to businesses in today’s era? Should businesses have a content marketing strategy? If so, how important is it in this day and age? A1 Content Marketing is critical marketing channel as it’s the most effecrive way to do SEO, build an audience & brand #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A1b Content Marketing can also directly generate leads. Blogging @ https://t.co/FHvoX3vvqy brings in $1+ million a year #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 As Sujan said, content marketing is the most effective way to do SEO and to build your audience and brand. Content marketing can also help you generate leads. Just look at the results Sujan has had with his personal website! A1: Content is king. If you don’t have the correct content, you’ll never produce the correct community for your brand. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 It’s no secret that content is king! You need to know your audience so you can create the right content to attract them to your brand. A1: Extremely. Writing great content that speaks to audience + amplification is key to success. #ContentWritingChat https://t.co/AFiiBqKN6a — ThinkSEM (@ThinkSEM) May 24, 2016 Sarah from ThinkSEM was spot on with her answer. Write content that speaks to your audience. A1: I dare say if you aren’t using content marketing, how are you in business? #ContentWritingChat — Zachary Fenell (@zacharyfenell) May 24, 2016 Zachary questions how anyone could be in business without having a content marketing strategy. Do you agree? A1) #ContentMarketing is like a glue that holds your community together, providing relevant – and shareable – content. #ContentWritingChat — Jim Carter (@MSLJim) May 24, 2016 Jim says it’s the glue that holds your community together. Focus on providing relevant and shareable content for your audience. A1- #ContentMarketing is critical. If you’re not investing in data-driven #content, you’re doing it wrong. #ContentWritingChat — Hannah Chapple (@HannahChapple) May 24, 2016 Great answer from Hannah! Invest in data-driven content. A1 In today’s era, effective content marketing is like the eggs to your cake. Can’t have good marketing without it. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 24, 2016 Our CEO, Julia, chimed in: you can’t have good marketing without content marketing! Q2: What are key first steps in building a successful content marketing strategy? Now that you know how important content marketing is, how do you develop a strategy that gets results? A2 1st step: understand your target audience. Know their needs, wants, struggles, what makes them happy, sad, angry #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2b step 2 keyword research..find out what are the top keywords and long tail keywords #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 A2c: Find out what sites/blogs they reads and make sure your company has presence there. Guest post is a good first step #ContentWritingChat — Sujan Patel (@sujanpatel) May 24, 2016 Sujan knows it all starts with getting to know your target audience. What do they need and want? What are their struggles? What makes them happy, sad, angry? Then, conduct some keyword research to find the top keywords for your content. And don’t forget guest posting! It’s a powerful way to get in front of a new audience. A2: Knowing your audience is the first step. If you don’t, you won’t know what kind of content they want to read. #contentwritingchat — Netvantage Marketing (@netvantage) May 24, 2016 A2: Knowing the audience you are projecting your content to. What do they want? How will they respond? Etc. #ContentWritingChat — Elexicon (@Elexicon) May 24, 2016 Netvantage Marketing and Elexicon agree: get to know your audience. When you understand the needs of your audience, you can create exactly the content they’re looking for. A2: 1) know the goal(s). Work backward w/strategy from there. 2) Be sure to track the right KPI #ContentWritingChat https://t.co/HvTVtgYB8u — ThinkSEM (@ThinkSEM) May 24, 2016 Always set goals and keep them in mind as you work. When you have a clear idea of what your goals are, you can create a plan to help you achieve them. Nice answer, Sarah! A2: Connect, connect, connect! If you want people to follow your Twitter, blog, FB page, whatever. Start participating. #contentwritingchat — Chris Christensen (@christensen143) May 24, 2016 Chris knows the importance of engaging with your audience. If you want to see results, start connecting with people. Building relationships makes a huge difference. A2. Research your platforms, target markets, and trending topics. #contentwritingchat — Village Print&Media (@village_print) May 24, 2016 Research the platforms you’ll use, get to know your audience, and be aware of trending topics. These things are so important in a successful content marketing strategy. A2 1) know your why 2) know ur TA 3) align their needs and your “offerings” 4) make a plan 5) baby steps = process #ContentWritingChat — Zala Bricelj (@ZalkaB) May 24, 2016 Great answer from Zala! Know your why, know your target audience, align their needs and your offerings, then make a plan. A2. Probably knowing WHY you are creating all this content is a good idea. Also, know WHO you are creating it for. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 24, 2016 Know why you’re creating content and who you’re creating it for. This is so true, Brittany! A2 @ExpWriters Define your goals, audience, content format, build a mail list #ContentWritingChat https://t.co/LDfLlnZf5s — Alberto Gómez (@alberMoire) May 24, 2016 Alberto said you should also consider the content format and focus on building an … Read more

#ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish

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#ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish

If you missed #ContentWritingChat this week, grab a snack and catch up with the recap of our latest chat. We talked all about how to promote your content online for more exposure: there’s a lot to learn! #ContentWritingChat May 17 2016 Recap: Key Ways to Promote Your Content After You Hit Publish Join us for #ContentWritingChat on Tuesday, May 17th at 10 AM CDT with guest host @Siddharth87! pic.twitter.com/MNnlbAQRxE — Express Writers (@ExpWriters) May 10, 2016 This week, our guest host was Sid Bharath. Sid is a writer, contributor to Content Marketing Institute, and the VP of Growth at Thinkific. To check out his insights on content promotion, keep reading for loads of great tips from the chat! Q1: How can you encourage your audience to share your newly published posts? So, you’ve written a brand new blog post and you’re pretty proud of it. Now the question remains: how do you get your audience to share it? Basically, good quality content + make it really easy to share = more shares! #contentwritingchat @writingchat — Siddharth Bharath (@Siddharth87) May 17, 2016 Our guest host, Sid, knows the formula for shareworthy content! Create good, quality content and make it easy for your audience to share. A1) Step one – write share-worthy content – then let people know it exists thru social, email, forums, etc #ContentWritingChat — David Boutin (@dmboutin) May 17, 2016 David is spot-on with his answer! If you want people to share your content, you need to write shareworthy content in the first place. Don’t forget to promote your own work through various channels including social media, emails, and forums. A1 Start by sharing it yourself! On all platforms w/ a great visual. Email a list who signed up to get your blog updates #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 17, 2016 Our CEO, Julia, was on the same page as David. She also mentioned sharing your content yourself. After all, how can you expect someone to find your work if you aren’t sharing it? A1: Engage with your audience. Care about them. Then ASK them to promote! 🙂 #ContentWritingChat #Teamwork pic.twitter.com/yd2pqxF7Of — Tara M. Clapper (@irishtara) May 17, 2016 Tara knows the importance of engagement! It makes a huge difference when you take the time to just talk to your audience. Once you’ve developed a relationship with them, asking them to share becomes so much easier. A1: If it’s great/relevant/useful content, hopefully they won’t need further encouragement 🙂 #ContentWritingChat https://t.co/m0WTlV4aCV — ThinkSEM (@ThinkSEM) May 17, 2016 First and foremost, you need to focus on providing value to your audience through your content. As Sarah from Think SEM said, if you’re publishing great content, your audience will want to share it. A1: It starts with learning about your audience. Find out what they want to read and then they will want to share it. #ContentWritingChat — Netvantage Marketing (@netvantage) May 17, 2016 A1: Know your audience and know what they want to read. Your audience will share your content if it’s content they want. #ContentWritingChat — Elexicon (@Elexicon) May 17, 2016 To ensure you’re providing your audience with great content, you need to get the know them. Who are you writing for? What are they interested in? How can you help them and solve their problems with your content? When you give your audience the content they want, they’ll certainly want to spread the word. A1. Producing great content in the first place. But a little “please share” doesn’t hurt. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 17, 2016 Brittany knows that asking your audience to share your content never hurts. Saying “please” helps too, right? A1b) Make it easy to share! Share buttons and “Tweet this” functionality is a must! #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 17, 2016 Don’t forget! If you want your audience to share your newest blog post, you need to make it easy for them to share. It should never be a hassle for someone to share your post to Twitter, Facebook, Pinterest, etc. Include social sharing buttons on your blog posts and even the Click to Tweet plugin. You’re sure to see an increase in shares! Q2: What are key ways to engage with people who are sharing your posts on social media? Do you take the time to respond to the people sharing your content on social media? You should! Here’s what you should do: A2: A personal outreach/thank-you note goes a long way! #ContentWritingChat @writingchat — Siddharth Bharath (@Siddharth87) May 17, 2016 A2b: For a more valuable interaction, ask them what they liked about it. That will give you ideas for future posts #ContentWritingChat — Siddharth Bharath (@Siddharth87) May 17, 2016 If someone shares your content, say thanks! Sid also recommends following-up to ask what that person thought of your content. It’s a great way to spark a conversation and get their thoughts. A2. Say thanks! And return the favor by sharing their content too. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 17, 2016 A2) Gratitude goes a long way. Be sure to thank them for sharing & reciprocate by sharing their content. #contentwritingchat — Pamela Muldoon (@pamelamuldoon) May 17, 2016 A simple “thank you” goes a long way to show someone you appreciate the share. Even better? Share their content too if it’s great and fits with your audience’s interests. A2: Keep It Simple — thank them! Then, I like to ask them what they liked most about it. #ContentWritingChat https://t.co/yyUT7sUjqZ — ThinkSEM (@ThinkSEM) May 17, 2016 A2 Thank them for sharing your content and ask them follow-on questions about it. #ContentWritingChat https://t.co/1VGfGJFDCO — Erika Heald (@SFerika) May 17, 2016 Sarah and Erika agree in sending over a quick thanks to anyone who shares your content. To encourage a conversation, ask the person who shared your content what he/she liked the most about it. It’s a great way to get direct feedback from your audience. A2. I’ve always like a simple “Thanks for sharing!” tweet or comment. It’s a good start to … Read more

ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content

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ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content

Did you miss our #ContentWritingChat this week? If you did, you missed a great chat! However, there’s no need to feel left out because we have a round-up of some of the tweets from Tuesday’s chat. Get caught up on our session and learn more about SEO and great content! #ContentWritingChat May 10 2016 Recap: How to Kill it in SEO Rankings with Great Content Q1: What are the basics of SEO every online writer should know? Many people are intimidated by SEO, but it doesn’t have to be hard. You just need to start with the basics! Here are some things every online writer needs to know when it comes to optimizing content: A1b) Where are your competitors beating you, and how can you make a play for their rank? Can you? Should you? #ContentWritingChat — Jeff Reno(e) (@Renoe) May 10, 2016 Great answers from Jenn! She says you need to know how to research, but you should also keep an eye on your competitors. In what areas are they beating you? How can you improve? Use that to your advantage! A1: They need to know how to research keywords and how to include them properly in a title and article. #contentwritingchat — Netvantage Marketing (@netvantage) May 10, 2016 A1. How to search for keywords. Long-tail keywords are your friend. #ContentWritingChat — Brittany Brander (@BrittanyBrander) May 10, 2016 One thing you absolutely need to know: How to research keywords. If you want to optimize your posts, you need to make sure you’re choosing the best keywords for your content. And yes, those long-tail keywords are your friend! A1: The basics are keyword focus, heading tags, meta descriptions, and relevance. What’s trending? What value is added? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) May 10, 2016 Ryan said you need to know which keywords to focus on, how to use heading tags, and how to include meta descriptions. More importantly, you need to make sure your content and the chosen keywords are relevant. Are you adding value to your audience? A1) Also – how to prioritise between topics/terms and determine potential value. Learn tools like @semrush & @moz #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 10, 2016 Tim said you should be able to prioritize between topics/terms and figure out their potential value. He recommends using tools like SEMrush and Moz. A1: How 2 do good keyword research,Understand users’ search INTENT & Smart placement of keywords #ContentWritingChat https://t.co/ktPe3uV1An — Amel Mehenaoui (@amelm) May 10, 2016 Amel brings up a great point when it comes to placement of keywords. The days of keyword stuffing are long gone, my friends. (It was never cool anyway!) You should work your keywords into your content in a way that sounds natural, not spammy. Q2: How can you gain better rankings in Google’s search results through good content? Optimizing your posts for search engines is about more than just keywords, meta descriptions, etc. You always need to focus on providing good content first and foremost. Google loves good content and so do your readers! A2: Know what audience is seeking. Check analytics – what content is getting you the most hits? #ContentWritingChat https://t.co/kbOWaAgYkf — Eliza David, Author (@elizadwrites) May 10, 2016 Eliza knows how important it is to keep your audience in mind when creating. What do your readers want to see? How can you help them and add value? Your analytics are a great place to see which posts get the most traffic, which keywords your audience is searching, and more. Create more of what they want! A2: Consistency in you messaging while strategically using words that target KW you want to increase rankings against. #ContentWritingChat — Jeff Reno(e) (@Renoe) May 10, 2016 Jenn’s advice: Be consistent and be strategic about your keywords. A2: Focus on 1 core keyword & create content more engaging than what’s out there, which generates shares & links. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) May 10, 2016 Ryan said to focus on one main keyword and make sure you create engaging content. That’s sure to get noticed by the search engines and your audience! A2: Content relevant to page/business, useful for readers, bulletted where possible#ContentWritingChat https://t.co/Z3tIAVnuMl — Monica Nastase (@MonicaNastase) May 10, 2016 Monica said to make sure the content you’re writing is relevant to your business. That’s key! You want to stay on topic. A2) Creating authoritative content makes Google see you as useful = better results #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) May 10, 2016 As Tim said, authoritative content helps Google see your content as being useful. Respond to the needs of your audience by writing amazing posts. A2. Know your keywords, but the focus should always be the quality of your content. Good content gets found! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 10, 2016 A2: Good content = audience finds it useful. They’ll share/promote/link to it, etc. #ContentWritingChat https://t.co/Xqw8FpPi3p — ThinkSEM (@ThinkSEM) May 10, 2016 A2: If you have good valuable content, people will want to link to it, which in turn helps your rankings. #contentwritingchat — Netvantage Marketing (@netvantage) May 10, 2016 A friendly reminder from these three chatters: If you create good, valuable content, your audience will want to share it! Focus on providing quality content every single time. Q3: What are some don’ts to avoid when it comes to SEO? There are some things you should avoid when it comes to SEO, otherwise you risk being penalized by Google and turning off your readers. A3 Don’t write for #Search Engines, write for humans, don’t do anything BLACK HAT! #ContentWritingChat https://t.co/FLpjXiVsdY — Debi Norton (@BRAVOMedia1) May 10, 2016 A3 focus on your #Content – write for people not for search engines #ContentWritingChat https://t.co/udnbCGzg2G — Varun Kumar (@varunkr842) May 10, 2016 Debi and Varun are spot-on with their answers! Write for humans, not search engines. Providing great content for your readers should always be your number one priority. A3. No. keyword. stuffing. ever. ? #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) May 10, 2016 A3: Over doing it on keywords. … Read more

ContentWritingChat May 3 2016 Recap: How to Create & Promote Shareworthy Content

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ContentWritingChat May 3 2016 Recap: How to Create & Promote Shareworthy Content

If you missed this week’s #ContentWritingChat, no need to worry! We’ve rounded up some of the tweets from this week’s chat so you can get caught up. Check it out and learn all about creating and promoting shareworthy content! There were so many great tips shared: you’ll want to start implementing them today to grow your online presence. ContentWritingChat May 3 2016 Recap: How to Create & Promote Shareworthy Content Join us for #ContentWritingChat on Tuesday, May 3rd at 10 AM CDT with guest host @simmonet! pic.twitter.com/NaBgYXMWPV — Express Writers (@ExpWriters) April 26, 2016 For this week’s chat, Grant Simmons joined as our guest host. Grant is the VP of Search Marketing at Homes.com, a speaker, author, and a frequent Twitter chatter and social media expert. He shared his insights with us on creating and promoting content that will get shared across the web. Q1: What are the key features of a shareworthy piece of content? What makes content shareworthy? How do you create something that you know your audience will love and share online? Check out these tips from the chat: A1. Core of shareworthy is ‘worthy’: “Deserving effort, attention, or respect.” not by accident. #ContentWritingChat pic.twitter.com/CP9qL3WO03 — Grant Simmons (@simmonet) May 3, 2016 Shareworthy: Does your content entertain, educate / inform / enlighten, or inspire? #ContentWritingChat — Grant Simmons (@simmonet) May 3, 2016 Grant kicked things off by sharing what “worthy” means. It’s important to ask yourself if your content entertains, educates, informs, enlightens, or inspires. These are great characteristics of a shareworthy piece of content! A1: Does it resonate with/interest your audience? Is it easy to share? #ContentWritingChat https://t.co/KR0pllx2SE — ThinkSEM (@ThinkSEM) May 3, 2016 Sarah from ThinkSEM knows the importance of considering your audience. Before you start creating content, always ask yourself if what you’re writing will resonate with them. A1: Shareworthy content is: scannable, inclusive of visuals, and gets to the point quickly! #ContentWritingChat — Tara M. Clapper (@irishtara) May 3, 2016 Don’t ramble on in your blog posts! Tara says your content should get to the point quickly. Remember to make sure it’s scannable, which ensures it’s easy for your readers to digest. Visuals are a must, too! A1: I think a key feature of shareworthy content is that it stirs some emotion (joy, fear, sympathy, etc.) w/ audience #contentwritingchat — Andrew Dennis (@AndrewDennis33) May 3, 2016 Andrew says shareworthy content should stir up some emotion within your audience. A1: You always want to create value for the reader. Hit their pain points, intriguing headline, easy to skim, inspires. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) May 3, 2016 Ryan’s advice: add value for your reader. How can you solve their pain points or help them with an issue? A1 Storytelling elements. Creativity. Authenticity and being thorough. How intriguing is the headline? Great visuals. #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) May 3, 2016 Our CEO, Julia, knows storytelling elements make for shareworthy content. Get creative! A1 It is relevant, informative, helpful or contain humor #ContentWritingChat https://t.co/UxUZLsvqxE — Varun Kumar (@varunkr842) May 3, 2016 To put it simply, shareworthy content is relevant, informative, and helpful for your audience. A little humor can be great too if it suits your brand and readers! Spot on, Varun! A1) Timely + Informative + Entertaining = Shareable Content! ? #contentmarketing #ContentWritingChat — Jim Carter (@MSLJim) May 3, 2016 Content that is timely, informative, and entertaining is sure to shareworthy. Great answer, Jim! #ContentWritingChat Different strokes for different folks. #Shareworthy varies. Lots of common attributes. #Value is constant — Grant Simmons (@simmonet) May 3, 2016 As Grant said, we all have different ideas of what constitutes shareworthy content. One thing that always remains the same is value. You should always add value for your audience. Aim to solve their problems and provide them with the information they want and need. Q2: Discuss strategies to discover and tune into your matching audience. How can you figure out who your audience is and how do you reach them with your content? Here are some great answers: A2. Key to audience discovery? Listen. Listen. Listen. Listen. Listen. Listen. Listen. Listen. Listen. Listen. Listen. #ContentWritingChat — Grant Simmons (@simmonet) May 3, 2016 A2. Find out what they click on, what’s shared & engaged with. Helps re/define your audience. #HorseCart #TestIterate #ContentWritingChat — Grant Simmons (@simmonet) May 3, 2016 A2 If you don’t understand what your users want it’s inevitable they won’t want it #Intent #ContentWritingChat pic.twitter.com/RpkHwFbEeZ — Grant Simmons (@simmonet) May 3, 2016 Grant’s answers were spot on for Q2. His first piece of advice: LISTEN! If you want to get to know your audience, you need to listen to them. Find them on social media and see what they’re talking about. Also, you want to be tuned in to what’s resonating with your audience. Which pieces of content are they clicking on? What are they sharing and engaging with? When you understand what your audience enjoys, you can provide more of the same. A2: You really need to be part of your audience’s community. If your passion for the topic is genuine, it helps! #ContentWritingChat — Tara M. Clapper (@irishtara) May 3, 2016 Tara recommends being part of your audience’s community. This allows you to get to know them by listening and engaging in conversation. A2 #SocialListening, A/B testing and ask them #ContentWritingChat https://t.co/DHoL6Q9ylt — Varun Kumar (@varunkr842) May 3, 2016 Varun knows the importance of social listening! Tune into your audience via social media to see what they’re talking about and what they’re sharing. You can perform A/B testing to see what they respond to. If you’re still struggling, just ask them! A2: Nothing beats personal interaction w/ your audience. Be involved in relevant convos & know your topic. #contentwritingchat — Jamie Martin (@DavisJamie77) May 3, 2016 Make sure you’re taking the time to just talk to your audience. It’s the best way to get to know them. A2: Finding where your audience “lives” is key–find them w/articles, hashtags, or just ask 🙂 #ContentWritingChat … Read more

ContentWritingChat April 26 2016 Recap: Creative Copywriting Tactics 101

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ContentWritingChat April 26 2016 Recap: Creative Copywriting Tactics 101

Did you miss #ContentWritingChat this week? There’s no need to worry, my friend! I’ve rounded-up some of the tweets from Tuesday’s chat so you can get caught up. Dive into our recap and learn more about the wonderful world of copywriting! #ContentWritingChat April 26 2016 Recap: Creative Copywriting Tactics 101 Join us for #ContentWritingChat on Tuesday, April 26th at 10 AM CDT with guest host @PooPourri! pic.twitter.com/vBuBvgxYw6 — Express Writers (@ExpWriters) April 19, 2016 This week, we were joined by Nicole Story, the Vice President of Creative at Poo~Pourri. We are huge fans of Poo~Pourri here at Express Writers because they are consistently creative and amazing with their brand’s copywriting. If you want to learn how they do it all, you’re in luck because Nicole shared some of her top tips with us! Q1: How important is online storytelling and creative writing to brands today? In case you weren’t convinced that both online storytelling and creative writing are important to brands, just check out these tweets from Tuesday’s chat: @ExpWriters A1: Storytelling is huge. It’s the HUMAN factor in an e-engagement. #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 @ExpWriters A1: Instead of shoving a product down peep’s digital throats, tell them a relatable story they’ll plug into. #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 As Nicole from Poo~Pourri said, storytelling is the human factor in online engagement. A relatable story will truly resonate with your audience and attract them to your brand. A1: Online storytelling is basically marketing in 2016 so it’s extremely important. It can make or break a brand #ContentWritingChat — Searcy Sledge (@SearcySledge) April 26, 2016 Searcy knows the importance of storytelling. She says it can make or break a brand these days! It’s a good reminder to think about your brand’s story. What story are you telling with your brand? Is it resonating with your audience? A1. Not a matter of importance, but one of relevance. Storytelling is the new marketing. Content > CTAs #ContentWritingChat @ExpWriters — Rachel Jolley (@iamracheljolley) April 26, 2016 Rachel says that storytelling is relevant to brands today. Focus on providing great content to your audience! A1: Very important! Essentially brands are combining their benefits into audience’s pain points #ContentWritingChat https://t.co/pDTbqF52vv — ThinkSEM (@ThinkSEM) April 26, 2016 When telling your brand’s story it helps to share the benefits you can provide in relation to your audience’s pain points. It’s one of the best ways to reach them and really pull them in. Q2: What do you need to know before you create online copy? Before you start writing copy for your brand, there are a few things you should know! Keep these tips in mind: @ExpWriters A2: WHO are we talking to. WHAT are we talking to them about. And WHY the crap should they care? #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 @ExpWriters A2: And WHAT do we want them to do? Have a call to action—surprisingly, engagement can be as simple as that. #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 Questions you need to have the answers to: Who are you talking to? What are you talking to them about? Why should they care? Knowing why is so crucial! Also, know what action you want someone to take next. Include a call to action so you can tell your audience what the next step is. A2 Why you’re writing? Who you’re writing for? What do you want readers to do once they’ve read content? #ContentWritingChat — Shannon Mouton Gray (@ShannonRenee) April 26, 2016 Shannon also agrees that knowing your why is important when creating online copy! A2. The obvious answer is who your audience is, what they care about, where they are engaging, etc. #ContentWritingChat — Brittany Brander (@BrittanyBrander) April 26, 2016 It may be obvious, but it’s important! As Brittany said, you need to know who your audience is. What do they care about? Where are they engaging with you? When you take the time to truly get to know your audience, you can create tailor-made content just for them. .@ExpWriters #ContentWritingChat A2. Every copywriter first needs to know the details – Who, What, Why, When, Where and How. — Pratik Mohapatra (@mohapatrapratik) April 26, 2016 As Pratik said, you need to know who, what, why, when, where, and how. These questions are essential! A2: Also, ultimately what’re YOUR goals. What are you hoping to achieve with said content? #ContentWritingChat — ThinkSEM (@ThinkSEM) April 26, 2016 What are your goals with the content you’re creating? You should have your end goal in mind so you can create the exact content that will help you achieve the results you want. A2) Your first move should be to look from the customer’s perspective and ask the question, “Would I care about this?” #contentwritingchat — Kyle Murray (@TheKyleMurray) April 26, 2016 As Kyle suggested, ask yourself if you would care about the copy you’re creating. If not, it’s time to go back to the drawing board! Q3: What are key elements of successful creative online copywriting? To make sure your creative online copywriting is a success, take a look at these tips from Tuesday’s chat: @ExpWriters A3: For Poo, it’s all about grabbing immediate attention through OMG-did-they-just-say-that humor & delight #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 @ExpWriters A3: Be concise. Be funny. Be hyperbolic but relatable. If it’d make people reply w/ #preach ? …slam dunk. #ContentWritingChat — Poo~Pourri (@PooPourri) April 26, 2016 It will be different for your brand, but when it comes to Poo~Pourri, they love the kind of humor that really grabs your attention. A3: Engaging topic, strong visuals, & an action item. And anything you can give away is a plus. #ContentWritingChat https://t.co/iTwJzGjWKR — Eliza David, Author (@elizadwrites) April 26, 2016 Eliza says to make sure you choose an engaging topic and include strong visuals. They are two key elements to creating great copy! A3. Personality, voice, clarity! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 26, 2016 Kristen’s key elements of successful copy include personality, voice, and … Read more

ContentWritingChat April 19 2016 Recap: Strategies for Successful Guest Blogging From an Editor

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ContentWritingChat April 19 2016 Recap: Strategies for Successful Guest Blogging From an Editor

Did you miss this week’s #ContentWritingChat? Well, there’s no need to worry because you can catch up with our full recap of the chat. Tuesday’s chat was all about guest blogging. If you’re looking to introduce guest blogging into your growth strategy or want to take your guest posts to the next level, you’ll want to read through these amazing tweets! #ContentWritingChat April 19 2016 Recap: Strategies for Successful Guest Blogging From an Editor Join us next week on #ContentWritingChat as we discuss #guestblogging with @itskgarvin! ? Tues, 10 AM CST! pic.twitter.com/tTaHwXAhkD — Express Writers (@ExpWriters) April 12, 2016 Our guest host for the week was Kathleen Garvin. Kathleen is the Editor over at The Penny Hoarder and previously worked at SEMrush. She’s experienced in SEO, blogging and digital marketing, as well as guest blogging. We enjoyed having her expertise over on our Twitter chat at #ContentWritingChat. Q1: Why is guest blogging essential to brands and writers with a presence online? Why is guest blogging a must and how can help build your online presence? Check out what some of the participants from Tuesday’s chat had to say: A1: It gives you a voice + exposes/expands your brand #ContentWritingChat — Kathleen Garvin (@itskgarvin) April 19, 2016 As Kathleen said, guest blogging helps to give you a voice and also gets you more exposure for your brand. When you guest post on another site, your content gets featured in front of a whole new audience. It doesn’t get much better than that! A1: #GuestBlogging establishes authority, esp. within a niche; also credibility as other publications accept your work. #ContentWritingChat — Tara M. Clapper (@irishtara) April 19, 2016 A1: Builds credibility across “venues,” shows versatility in subject matter, greater reach, etc #ContentWritingChat https://t.co/bJE7HPOCtT — ThinkSEM (@ThinkSEM) April 19, 2016 Tara mentioned that guest blogging could establish you as an authority figure within your niche. She and Sarah from Think SEM both agreed that you also gain credibility when other publications feature your work. That’s huge! A1: Guest blogging provides a platform with new readers exposed to your brand. A chance to build new relationships. #ContentWritingChat. — Ryan Clutter (@Ryan1SEO) April 19, 2016 A1: Guest blogging helps expand my audience & helps cultivate relationships w fellow bloggers. #ContentWritingChat https://t.co/wa4CPy8qPh — Eliza David, Author (@elizadwrites) April 19, 2016 As Ryan said, guest blogging exposes your brand to a new audience who hasn’t heard of you before. Both he and Eliza agreed it’s also a great way to build relationships. When you guest post, you not only start forming a relationship with the website, but also their readers. A1 HUGE. It’s massive content exposure potential online for free – the cost of your time writing & making the connection #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) April 19, 2016 Our CEO, Julia, said guest blogging could gain you a ton of exposure for your brand without having to spend a dime. A1. Guest blogging gives your brand some exposure, strengthens your voice and can be used as an extension of your story. #ContentWritingChat — Brittany Brander (@BrittanyBrander) April 19, 2016 As Brittany said, guest blogging gives you exposure, strengthens your voice, and can be an extension of your brand story. Q2: How do you pinpoint great sites to pitch guest posts to? Now that you know why guest blogging is beneficial, you need to think about which sites you should be pitching. Here’s what you need to know: A2: Look to high-quality blogs in your field, including professional frenemies #ContentWritingChat — Kathleen Garvin (@itskgarvin) April 19, 2016 A2: Figure out YOUR goals (brand awareness, sales, blog growth). Are you OK writing for free? Want paid opps only? #ContentWritingChat — Kathleen Garvin (@itskgarvin) April 19, 2016 Kathleen said to look to the high-quality blogs in your field. Don’t forget to consider your goals. What are you trying to achieve with your guest post? Are you trying to grow your traffic, generate awareness for your brand, gain more sales? This could play a factor in choosing which sites to guest post on. A2: Relevance and audience engagement (you can look at the comments section) are big factors to consider #contentwritingchat — Andrew Dennis (@AndrewDennis33) April 19, 2016 As Andrew said, make sure you’re choosing sites that are relevant to your brand. Also, does the site receive a lot of engagement from their audience? That’s key! A2 Add value and match their #Content standard, pitch via networks or proper channel #ContentWritingChat https://t.co/nTwKLoWrYE — Varun Kumar (@varunkr842) April 19, 2016 Varun said to make sure you can add value to the sites you’re pitching to. Your focus should always be on providing great content for their audience. A2: Look for high traffic and authoritative sources. Exposes your work to reach new plateaus. Also follow your audience. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) April 19, 2016 Ryan recommends looking to high-traffic and authoritative sources. This can help maximize your reach. A2 a TOOLS: I use @buzzsumo to find top blogs in my industry (ie “content marketing” search). But you can also Google! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) April 19, 2016 Julia likes to use BuzzSumo to find the top blogs in specific industries. Very helpful! A2. Reach out to blogs in your space. It never hurts to ask. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 19, 2016 Like Kristen said, never be afraid to reach out. The worst you could hear is no. If there’s a site you want to post on, send over a pitch. You never know how it could work out! Q3: How do pick topics guest bloggers can’t resist? The next step in guest blogging is coming up with an amazing topic. No matter what site you’re writing for or what topic you’re writing on, providing value is always a must. Here are some more tips for choosing topics: A3: If you’re pitching, do your homework + read the publication/blog. See what’s been covered, bring value. #ContentWritingChat — Kathleen Garvin (@itskgarvin) April 19, 2016 A great tip from Kathleen: … Read more

#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

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#ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos

If you missed #ContentWritingChat this week, then you missed an amazing conversation all about online video creation and marketing techniques. Video content continues to grow in popularity online, with more brands joining YouTube or using live streaming apps. If you want to learn how to best utilize video content for your brand, read on for a full recap of this week’s chat! #ContentWritingChat April 12 2016 Recap: How to Create Your Most Engaging Brand Videos Join us Tuesday, April 12th for #ContentWritingChat at 10 AM CDT. Guest host: @michaelkinney. pic.twitter.com/K4l8g7iGAK — Express Writers (@ExpWriters) April 5, 2016 Award winning broadcaster and video expert, Michael Kinney, joined us as our guest host this week. Michael has been a regular at #ContentWritingChat and we were thrilled to have him share his expertise with us. He has over 25 years of professional television production experience and he shared some fantastic insight throughout the chat. Q1: How can you tell your brand’s story through video? Telling your brand story is the best way to connect with your audience and allow them to get to know you and what you do. But how can you tell your story more effectively through video? Check out these tips: A1: Do video interviews with people behind the brand to discover their WHY, their motivations, beyond profit. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A1: AUTHENTICALLY SHOW how the brand affects customers and fans using video case studies, profiles, testimonials. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 Michael suggests doing video interviews with the people behind the brand. This gives your audience the opportunity to get to know you better and also help them understand WHY you do what you do. Be sure to show how your brand is impacting customers and fans. Case studies, profiles, and testimonials are great for this. A1. Give people an inside look at you/your team and show them how passionate you are! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 Kristen agrees that giving your audience an inside look into your brand is a must. It’s the best way to show them how passionate you are! A1: Show your personality and who you are. People want to see you #ContentWritingChat — Searcy Sledge (@SearcySledge) April 12, 2016 As Searcy said, show your personality. Don’t be afraid to just be yourself. Your audience wants to get to know the real you. A1) Like all storytelling, best to show instead of tell. Video can focus not on you but on the characters of your story. #ContentWritingChat — Jeremy Bond (@JeremyDBond) April 12, 2016 Jeremy said to turn the focus to the characters of the story instead of making it all about you. .@ExpWriters #ContentWritingChat A1. Videos work well in establishing a strong emotional connection with the brand in consumers’ minds. — Pratik Mohapatra (@mohapatrapratik) April 12, 2016 One important thing to remember about videos, as Pratik mentioned: Establish a strong emotional connection. Build that connection with your audience and they’ll be sure to stick around. A1. Know it well, tell it better. Clear communication of your message is key. Touch hearts, not wallets. #ContentWritingChat @ExpWriters — Co-op Social (@co_opsocial) April 12, 2016 Co-op Social said it best: Touch hearts, not wallets. Q2: What are best practices for writing/developing engaging, outstanding video scripts? When it comes to video content, you need to make sure you’re grabbing the attention of your audience right off the bat. Creating a script ahead of time can really help with this. Here’s how to engage your audience with amazing video: A2: Write for the ear, not the eye. Use simple, concrete, active, conversational language. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael said, you need to write for the ear, not the eye. Speak in a way that is natural and conversational. Your words show flow easily. A) Be concise, both in terms of the content and the length of the video. Nobody will watch a video that drags on. #contentwritingchat — Kyle Murray (@TheKyleMurray) April 12, 2016 Kyle said to keep it concise when considering your content and the length of your video. Your audience will not stick around for a video where you’re rambling on. Stay focused and get to the point! A2. Speak your audience’s language, get to the point and let the visuals do the legwork. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) April 12, 2016 A2 Short and crisp, speak in your #Demographics language #ContentWritingChat https://t.co/NJIk90T6Z2 — Varun Kumar (@varunkr842) April 12, 2016 Kristen and Varun remind us to consider our audience when creating video content. You need to speak in language that your audience will relate to. A2: Don’t use jargon and corporate-speak. #contentwritingchat — Laura Powell (@dailysuitcase) April 12, 2016 Laura says to ditch the jargon and corporate-speak. This all goes back to knowing and understanding your audience. You need to speak in a way they will understand. A1b) Captions/subtitles in video. Not all will want or be able to hear your video with the sound (i.e. in an office) #ContentWritingChat — Jim Carter (@MSLJim) April 12, 2016 A great tip from Jim: Don’t forget to include captions/subtitles in your videos. Keep in mind that some people may not be able to listen due to their location. Having subtitles allows them to get your content without hearing the sound. Also, this helps you cater to hearing-impaired audiences as well. Q3: What are the ideal video formats and lengths for your audience? When you’re creating video content you need to consider the format and the length. How do you know what will work for your audience? A3: “Formats” can also mean the way you deliver your video: live-action, on-camera, PPT, Screencast #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 A3: Can also mean the genre of video production: vlog, interview, instructional, demo, documentary, news-style. #ContentWritingChat — Michael Kinney (@michaelkinney) April 12, 2016 As Michael knows, video formats can vary. You can go for live-action, screencast, vlogs, interviews, documentaries, etc. There are so … Read more

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