ContentWritingChat - Express Writers

#ContentWritingChat Recap: Designing Your SEO & Content Creation Workflow with Diana Richardson

December 31, 2020November 6, 2020 by Rachel Moffett

Let’s talk about creating optimized content. How do you ensure you’re choosing the right topics? What can be done to increase the chances that your content will rank? And how can you incorporate keywords into your blog post without it seeming unnatural? Well, we covered all of these questions (and more) in this #ContentWritingChat. Now, the tips you need to know are packed into this handy recap. #ContentWritingChat Recap: Designing Your SEO & Content Creation Workflow with Diana Richardson Hey, friends! ?? Welcome to this month's #ContentWritingChat. Our guest host is @DianaRich013. She's a Social Media & Community Manager for the awesome team over at @semrush. Today, we'll be chatting about your SEO and content creation workflow. ? pic.twitter.com/GmwR1bZ8h0 — Express Writers | Your Content Writing Partner (@ExpWriters) November 3, 2020 This month, we were lucky enough to have Diana Richardson be our guest host once again. Diana is a Social Media & Community Manager for our friends over at SEMrush. And she joined our chat to share some tips on SEO and developing an efficient content creation workflow. Let’s dive into the recap for all the advice! Q1: What’s the first step in creating quality, optimized content? Before you dive into writing, there are a few things to consider first. Here’s what you need to keep in mind if you want your content to be successful: A1: #ContentWritingChat Step1⃣: know who you are writing ✒️for & what the end goal is. Always start there. Optimization comes later. Define your audience personas at a personal level & write like you’re writing for that person every time you create content. https://t.co/RZeiuB9FMX — Diana Richardson? (@DianaRich013) November 3, 2020 Diana suggests first knowing who you’re writing for and what your end goal is. You always want to create content with your target audience in mind. This ensures you’re writing about the topics that interest them, as well as communicating in a way that resonates. And of course, you need to know your end goal so you can tailor your content accordingly and track the ideal metrics afterwards. A1: It's important to know your audience. If you don't know who you are writing for, it is hard to create content for them. #ContentWritingChat pic.twitter.com/hUDq88E6WB — Netvantage Marketing (@netvantage) November 3, 2020 Lexie agrees that it’s crucial you know who your target audience is. Otherwise, you run the risk of attracting all the wrong people (or no one) to your content. A1: Knowing why you're writing and who you're writing for. Then you can start to worry about keywords. #ContentWritingChat — Kate Marsh (@Tillison_Kate) November 3, 2020 Don’t rush into keyword research. Kate says you need to know why you’re writing and who you’re writing for first. That will get you started on the right path! A1: To me, the writing _always_ comes first. Quality writing is paramount. #contentwritingchat — Michelle Garrett (@PRisUs) November 3, 2020 And as Michelle said, always remember that quality writing comes first. You cannot allow your writing to suffer for the sake of optimization. Q2: When diving into topic research for your next piece of content, where should you begin? Topic research can feel rather daunting sometimes. After all, there’s a lot you could potentially write about. So, how can you choose the topics that will resonate with your audience? Check out this advice: A2: (1/3) #ContentWritingChat ?Start by brainstorming several broad concepts to research to find the most interesting & asked questions. Put those broad concepts into @semrush Topic Research tool or Google them & reference the People Also Ask section. https://t.co/oYvXre5ZiF — Diana Richardson? (@DianaRich013) November 3, 2020 A2: (2/3)#ContentWritingChat Choose a ❓QUESTION ❓that needs answering & research how much & the quality of the existing content. Keep researching to find a question that is in need of more or better quality content & there’s your next piece. https://t.co/oYvXre5ZiF — Diana Richardson? (@DianaRich013) November 3, 2020 Diana suggests starting with a few broad concepts and then using SEMrush’s Topic Research Tool to narrow down your search. She says to find a question that needs answering, then check out the existing content on that topic. From there, consider what you can add or if there are any other unanswered questions that come up. A2: Begin with your audience. What are they looking for? What will be of value to them? What can you offer? #ContentWritingChat — Kate Marsh (@Tillison_Kate) November 3, 2020 Ask yourself what your audience is looking for. You want to create content that will be valuable for them, while also keeping in mind what you have to offer. The content you publish should showcase your expertise. A2 – You can start by analysing what's really popular in your space with @BuzzSumo @semrush is another great option Headover to @answerthepublic to find relevant questions to target (A combination strategy works really well)#ContentWritingChat — SEO Charge ? (@seocharge_) November 3, 2020 You can also see which topics are performing well in your field by checking out BuzzSumo. Answer the Public is another tool worth testing because you can find relevant questions that people want answers to. A2: #SocialListening is key! Understanding what your audience is already talking about is an essential part of topic research! #ContentWritingChat #socialmediamarketing https://t.co/MBaPvPExou — Raquel Sara (@RaquelSosnovich) November 3, 2020 Raquel knows that social listening is key in learning more about your target audience. Discovering what they’re talking about online can give you some helpful ideas on what you should write about. A2: Social media is a great place to check on trending conversations. If you are in B2B, your customers and partners might have a lot of insight into what you can write on.#ContentWritingChat — Kushlani De Silva (@kushlani_ds) November 3, 2020 And of course, social media is essential in social listening. Use platforms like Twitter to see trending topics and to check out conversations your audience is having. You never know when a new idea might pop up. A2 2/2 The start of topic research happens when you have … Read more

#ContentWritingChat Recap: How to Overcome Writer’s Block with Ann Gynn

December 31, 2020October 9, 2020 by Rachel Moffett

As content creators, sometimes we fall victim to the dreaded writer’s block. It’s frustrating. And it’s stressful. It’s the last thing anyone wants to deal with, especially with a deadline looming in the near future! If you want to learn how you can overcome writer’s block, you’re in the right place. This #ContentWritingChat recap covers how to determine if you’re really dealing with writer’s block, how to confront it head on, and what to do if it keeps happening to you. #ContentWritingChat Recap: How to Overcome Writer’s Block with Ann Gynn Hey, everyone! Welcome to #ContentWritingChat! Our guest host for today’s chat is @anngynn. She’s an Editorial Consultant for our friends over at @CMIContent. Ann will be sharing some tips on overcoming writer’s block, which we can all use help with! pic.twitter.com/HGXYtneTcs — Express Writers | Your Content Writing Partner (@ExpWriters) October 6, 2020 Our guest host for this month’s chat is Ann Gynn. She’s an Editorial Consultant for our friends over at Content Marketing Institute. Ann wrote a post for their blog all about beating writer’s block, so we knew we had to have her guest host and share some tips with us. So, let’s dive into the recap! Q1: What does writer’s block really mean? Before we dive into the helpful tips, we need to get to the bottom of what writer’s block really is. Here are some of the responses we received from our chat participants: A1: Short term: You need to write but can’t articulate on paper (or screen) what needs to be said. #ContentWritingChat — Ann Gynn (@anngynn) October 6, 2020 A1: Long term: A mindset of people who generally find writing problematic. #writersblock #ContentWritingChat — Ann Gynn (@anngynn) October 6, 2020 Ann views writer’s block in two different ways, short-term and long-term. In the short-term, she feels it’s struggling to articulate what you’re trying to say. But in the long-term, she says it’s a mindset of those who generally find writing problematic. A1: I think writer’s block can be two things. One, staring at your computer or paper and having no idea what to write. Two, struggling to put the thoughts in your head into words that will make sense to others. #ContentWritingChat pic.twitter.com/yutYeE6IhZ — Netvantage Marketing (@netvantage) October 6, 2020 Lexie also views writer’s block in a couple of different ways. On one hand, it could be feeling unsure of what to write, but sometimes it’s struggling to put your thoughts into a written piece that makes sense. A1. I don’t think it’s anything to do with the words. I think it’s about state of mind. You’re not in the mood to write – you’re tired or preoccupied with something. If there’s an issue with the brief, that’s down to the client, not you. #ContentWritingChat — Katie Thompson (@katielingoyork) October 6, 2020 Katie believes writer’s block is all in your mindset. Sometimes you’re just not in the mood to write, maybe you’re tired or other thoughts are consuming your mind. A1: I describe writers block as a tornado of all the wrong words flying around all the right words in my head. And it’s so difficult to get the right words down. #ContentWritingChat https://t.co/ovaEFLpzzQ — Karly (@karlycay) October 6, 2020 And sometimes you just might have too much going on in your head that it’s hard to get it all out onto paper or on the screen. Q2: How do you know if it’s writer’s block or a problem with your preparation (i.e. research, interviews, etc.)? Sometimes you might not be dealing with writer’s block. It could be a different problem holding you back! Here’s how to get to the root cause: A2: Take a moment. Review the creative brief and your notes. See if you have all the sources and information necessary. If not, revisit your prep. #ContentWritingChat https://t.co/mRz7rchfzl — Ann Gynn (@anngynn) October 6, 2020 A2: Or write a simple “outline.” List the headline and subheads. (Don’t worry about making them precise.) If that’s a struggle to put together, your writer’s block probably is a prep problem. #ContentWritingChat https://t.co/mRz7rchfzl — Ann Gynn (@anngynn) October 6, 2020 Ann’s advice is to review your notes and see if you have all the information necessary to create a great piece. If not, you’ll have to go back to the prep stage. She also finds it helpful to write a simple outline of your article to get started. A2: If you can create a well-structured outline, it is writer’s block, not a lack of preparation. If you can’t make an outline, then you should do more research and come back to writing after that. #ContentWritingChat — Netvantage Marketing (@netvantage) October 6, 2020 Lexie agrees that creating an outline is helpful. If you can create an outline, odds are it’s just writer’s block and not issues with your prep. However, if creating the outline is a struggle, it’s time to do more research. Q3: How can you overcome writer’s block? Now, let’s get into the really good stuff. Here’s some advice on how you can overcome writer’s block the next time it creeps up: A3: I have a few ideas on this. Reframe your thinking. Break your tasks into pieces – intro, subheads, conclusion. Do each one at a time. Reward yourself for completing each piece: Chocolate bite (@PRisUs tip). Fun site on Internet. Text friend. #ContentWritingChat https://t.co/BoJEnAWdaU — Ann Gynn (@anngynn) October 6, 2020 These tips that Ann shared are great, especially reiterating Michelle’s advice on snacking on some chocolate! A3: Set deadlines for the individual pieces of your writing. Put them on the calendar and schedule something after. Ex: 11:15-11:45 a.m. Introduction; 12 p.m. Lunch w/Juanita; 1:30 to 3 p.m. Body of article. #ContentWritingChat https://t.co/BoJEnAWdaU — Ann Gynn (@anngynn) October 6, 2020 Another awesome tip that Ann shared was to break down your article into smaller tasks and assign deadlines for each. For example, blocking off time in your calendar for writing the introduction and then tackling the body later. A3. Just step … Read more

#ContentWritingChat Recap: Building a Brand That Thrives Through the Ups & Downs

December 31, 2020June 5, 2020 by Rachel Moffett

read that post here. And we were inspired by that post to hold a #ContentWritingChat on the same topic. #ContentWritingChat Recap: Building a Brand That Thrives Through the Ups & Downs Welcome to #ContentWritingChat! This month, we’re having a community chat and discussing how to build a brand that thrives through the ups and downs of life, such as the recent pandemic. We hope you find today’s chat valuable! ? pic.twitter.com/NxJvAbtwjg — Express Writers | Your Content Writing Team (@ExpWriters) June 2, 2020 This month, we opted to host a community chat to discuss a topic on the minds of many business owners during this worldwide pandemic of COVID-19. How can you build a brand that thrives despite what may be going on in the world? Well, if you’re wondering the same thing, this chat recap has some great advice for you! Q1: What do you think are some of the biggest struggles brands have faced during this pandemic? Being that we were all in this together, many brands dealt with the exact same struggles. Here are just some of the issues that came up during this time: A1: The biggest struggle for brands was the unknown. It was uncharted territory so it made it hard to determine what was appropriate to say to your audience. #ContentWritingChat — Netvantage Marketing (@netvantage) June 2, 2020 As Lexie pointed out, the unknown was definitely one of the biggest struggles because that’s just something you can’t prepare for. When you don’t know what’s next, that can be stressful and scary. Brands have essentially had to take it one step at a time during the entire pandemic. A1: Brands were struggling with SO MANY THINGS… – What messages are appropriate? – Can I generate enough cash flow to survive? – What about my content plan? …those are just the beginning. #ContentWritingChat — John Cloonan (@johncloonan) June 2, 2020 John knows that brands were often left questioning if their messages were appropriate before posting. The risk of saying the wrong thing is often high during times of crisis. Not only that, but brands wondered how they would make enough money to pay their bills that continued to come in month after month. Many even considered changing their content plans that were already carefully crafted! A1: When to focus content on COVID. We’ve heard feedback from some segments that are flooded with COVID content. We want to share the info they need but don’t want to create content fatigue.#ContentWritingChathttps://t.co/9ww3AyrF1A — Danielle Bullen Love (@daniellewriter) June 2, 2020 And when it comes to that content plan, should you make adjustments to discuss real-time issues such as the pandemic? If so, how much is too much? You certainly don’t want to flood your audience with it, as Danielle mentioned. A1: Consistency in messaging. I think there has been a lot of push and pull between what is considered appropriate and what’s not, and the disconnect between what brands are pushing out and what consumers actually need is wide. #ContentWritingChat — Rachel Wendte (@rkwendte) June 2, 2020 Consistency in messaging is always key. During times like this, it’s important to ask yourself if the content you’re putting out there is truly serving your audience or not. A1: Reassuring their customers they are still relevant, safe, and open. Many people hear “We’re open” but aren’t sure that means “safe.”#ContentWritingChat — Shawn Paul Wood (@ShawnPaulWood) June 2, 2020 And because so many people have been living in fear throughout this time, ensuring your customers that they would be safe when doing business with you was another crucial message to spread. But besides just reassuring them, you also needed to keep them safe, especially for in-person businesses. Q2: When it comes to the brands that will withstand the test of time, what are some of the characteristics about them that stand out? The harsh reality is that not all brands survive. But if you want to be around for a long time, there are some important characteristics to embrace. A2: The brands that understand not to make it ALL about them ALL the time are going to be more successful. It was never really ALL about them – maybe now, brands who didn’t get that will understand. #ContentWritingChat — Michelle Garrett (@PRisUs) June 2, 2020 As Michelle said, brands cannot make it all about them. Your focus needs to be on your audience and how you can best be of service and provide a great experience. A2: – The assurance of past downturns to know that they don’t always need to be pushing product to be successful. – The awareness of the underlying conversation happening in media and the world and pressing pause. – The knowledge to listen rather than post.#ContentWritingChat — Rachel Wendte (@rkwendte) June 2, 2020 Rachel’s last point about knowing when to stop posting and start listening is something everyone needs to be reminded of. Q3: Creating authoritative, valuable content is a huge part of building a great brand. How can you be sure your content makes an impact? Before you create that next piece of content, you’ll want to read through these tips! A3: Creating authoritative content starts with figuring out what your audience needs from you. How can you best be of service to them through the content you’re publishing? #ContentWritingChat — Rachel (@redheadrachel) June 2, 2020 First, you need to figure out what your audience actually needs from you. It’s important that you’re delivering the content that they need the most in this very moment. A3: Survey your audience for the topics that matter to them. Make sure your distribution channels are optimized. Content needs to be seen to have an impact. Are you reaching your audience on the right channels?#ContentWritingChathttps://t.co/XW5dbG0koL — Danielle Bullen Love (@daniellewriter) June 2, 2020 But how do you figure out what they want? Survey them! Danielle knows that’s a powerful way to figure out exactly what your audience wants. Ask them what topics are important to them and what they’re … Read more

#ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits

December 31, 2020May 8, 2020 by Rachel Moffett

There’s no denying that email marketing should be an important part of any brand’s strategy in 2020. Email allows you to connect with people long after they’ve left your website, giving you the opportunity to continue building a relationship with them. And who knows where that relationship may lead? That subscriber just might become your next client or customer! This is why it’s so important to take email marketing seriously and be smart about how you’re growing your list and what you’re sending. That’s why we had to make it a topic for #ContentWritingChat. #ContentWritingChat Recap: Mastering Email Marketing in 2020 with Liz Willits Hey, everyone! Welcome to #ContentWritingChat! Today, we’ll be talking all about mastering email marketing with @lizwillits. Liz is a Content Strategist on the @AWeber team, as well as a keynote speaker. Be sure to give her a warm welcome! pic.twitter.com/lKsWsUwLHZ — Express Writers | Your Content Writing Team (@ExpWriters) May 5, 2020 Our guest host for this month’s #ContentWritingChat was Liz Willits. Liz is actually a content strategist on the AWeber team, which is an email marketing platform that you’re probably familiar with. She’s also a keynote speaker and marketing consultant. We were so excited to have her join our chat so she could share some of her expertise. Let’s dive into the recap! Q1: Why should email marketing continue to be a priority for brands this year and into the future? If you need a little convincing that email is still worth your time, you’ll want to check out a few of the responses we got during the chat. They’ll prove exactly why email is still valuable today and will be well into the future. A1: Because it continues to be one of the most effective ways to get people’s attention and convince them to take action. When I want my audience to notice new content or a sale, I rely on email marketing. It works. #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 A1: Plus, email marketing is very affordable. Social media, on the other hand, is becoming expensive. It’s pay to play. (For example, you need to promote posts on Facebook for your own followers to see them.) #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 As Liz said, email is an amazing way to get the attention of your audience. And let’s be honest, that’s not always easy to do on social media. With ever-changing algorithms and pay-to-play tactics, it’s often hard to get discovered. Email makes this easier and it’s more affordable than having to pay to “boost” every social media post you publish. A1): ✅Email Marketing because it gives you direct access to your audience ✅ Email Marketing because we cannot trust our social media platforms ( when they shut down) ✅ Email Marketing because it allows you share detailed content with your audience#contentwritingchat — Kofi Dotse (@kofigramm) May 5, 2020 Another important thing to consider is that we don’t own any of the social media platforms we use. Should they shut down one day, we would lose the community we’ve built on those platforms. That’s why it’s important to get those people onto your email list (which you actually own). A1: Email is one of the best ways to talk 1 on 1 with your customers! Since people have to opt-in to emails, you know the people who don’t hit “unsubscribe” care about what you’re saying & appreciate your updates. #ContentWritingChat — Cosmitto (@CosmittoDigital) May 5, 2020 Plus, email provides a simple and effective way to talk one-on-one with your community. Provide value. Answer questions. And get to know them better! Q2: Getting people onto your email list is an important first step. How do you do this? People aren’t going to be inclined to sign up for any old email list because they’re not always quick to hand over their contact information. So, if you want to boost your subscribers, you have to be smart about getting them to sign up! A2: To boost traffic to your landing pages, partner with other companies who have the same target audience that you do. Offer to share their landing page/lead magnet with your audience in exchange for sharing your landing page/lead magnet with their audience. #ContentWritingChat — Liz Willits (@lizwillits) May 5, 2020 Liz’s advice is to offer some sort of free lead magnet via a sign-up form or a landing page. This allows you to deliver something of value in exchange for their name and email address. Once you’ve created a lead magnet, make sure you’re taking action to spread the word about it. A2: Provide some sort of incentive to get people on your list. Figure out what would be valuable and how you can solve a pain point your target audience struggles with. It could be a download, a video series, or something else. Get creative! #ContentWritingChat — Rachel (@redheadrachel) May 5, 2020 When creating your lead magnet, think about what your target audience struggles with and how you can help them. That’s going to be irresistible and will surely attract new subscribers. A2: For eCommerce, I’m a sucker for the first time buyer discount. For bloggers, I want an email that is going to provide value, which you can typically determine based on how well a blog is run. #ContentWritingChat — Netvantage Marketing (@netvantage) May 5, 2020 If you’re running an online shop, take Lexie’s suggestion of offering a first-time buyer discount. Everyone loves to save money and people will happily join your list if they know they’ll be getting a discount code. A2: I show value by using freebies (videos, checklist, printables, short courses). I also embed my sign ups into my blog posts and Projectized #livestream show title. #ContentWritingChat https://t.co/9CsHglqGGN — Carlarjenkins (@carlarjenkins) May 5, 2020 You can really get creative with your lead magnets. They can be videos, checklists, printables, and even mini courses. It helps to ask your audience what would be most appealing to them. A2: It can take a … Read more

#ContentWritingChat Recap: Becoming a Best-Selling Author in a Digital Age with Kristin Smedley

December 31, 2020April 10, 2020 by Rachel Moffett

Are you an author or thinking about writing your very first book? If so, there’s a good chance that you aspire to become a best-selling author! You want to get your book in the hands of tons of people around the world. That’s the dream when you’re a writer, isn’t it? Well, we wanted to get some tips on how to do just that, so we invited a best-selling author to guest host our Twitter chat, #ContentWritingChat, and share her expertise! #ContentWritingChat Recap: Becoming a Best-Selling Author in a Digital Age with Kristin Smedley Welcome to #ContentWritingChat! We’re excited to have you with us for another amazing chat!@KristinSmedley is our guest host and she’s joining to share some tips on becoming a best-selling author! pic.twitter.com/69RXLc6fBv — Express Writers | Your Content Writing Team (@ExpWriters) April 7, 2020 Our guest host for this month’s chat was Kristin Smedley. Kristin is a CEO, a TEDx speaker, and a best-selling author. The Kindle edition of her book, Thriving Blind, debuted as a #1 New Release and a #2 Best Seller on Amazon. And the paperback version debuted as a #1 New Release as well! Q1: Q1: Why should people consider becoming an author in 2020? And how do you know if writing a book is a great path for you to take? If you’ve been on the fence about writing a book this year, let us convince you! Our chat participants shared the benefits of becoming an author and it’s sure to leave you feeling motivated to write! A1: Reason #1: A book is a great way to move up the food chain & be the leader in your industry. #ContentWritingChat — Kristin Smedley Resilence Rockstar (@KristinSmedley) April 7, 2020 A1: Reason #2: A book is a great way to serve your audience. People search Google for info, however how many of you bought a book to dive fully into a topic? #ContentWritingChat — Kristin Smedley Resilence Rockstar (@KristinSmedley) April 7, 2020 Kristin feels a book is a great way position yourself as a leader in your industry. It’s also a fantastic way to serve your audience and provide value to them. She also went on to share that books can provide content for your social media platforms, your blog, and more since they can be repurposed into quotes, chapter summaries, and other options. And of course, writing a book can definitely add some cash to your bank account, which is always a plus. Kristin mentioned that it might not be a huge revenue stream, but every little bit counts! Q1: Why be an author in 2020? A1: In short, it’s the BEST kind of content you can create if your goal is to craft a long-lasting presence that holds ROI and grows over time. It’s a HELL of a lot of work… But totally worth it! ⬇️Me with my book babies #ContentWritingChat pic.twitter.com/nemePWiCuw — Julia McCoy | Stay safe. Stay home. #COVID19 (@JuliaEMcCoy) April 7, 2020 The resident author here at Express Writers, our CEO Julia McCoy, said that writing a book is the best kind of content you can create if you want to create a long-lasting presence. You can see her with all three of her book babies in the photos above! A1: I always tell clients they shouldn’t write a book to make $ – they should write a book to open other doors (speaking gigs) and to build their thought leadership. #ContentWritingChat — Michelle Garrett (@PRisUs) April 7, 2020 A book can lead to many amazing opportunities, as Michelle mentioned in her tweet. If you’re looking to get into public speaking, starting with writing a book could be a huge help to get your career as a speaker off the ground. A1: Because everyone has a story to tell especially right now. I would examine what I want to say and if there’s anything new I can bring to the market. If so, I’ll write the book. #ContentWritingChat https://t.co/TCBwVzcbSs — Carlarjenkins (@carlarjenkins) April 7, 2020 Carla feels that everyone has a story to tell. So, the question is, are you ready to tell yours? She suggests examining the market and seeing if there’s anything new you could add through creating a book of your own. Q2: Once you’ve decided to write a book, should you consider self-publishing? What are the pros of doing it on your own? When publishing a book, you can really go one of two ways. And when it comes to self-publishing, it’s certainly increased in popularity over the years. It’s made it even easier for people around the world to become authors. But before you go all in, there are some things you should keep in mind: A2: I self-published my first book, #ThrivingBlind, because I wanted to see where the problems are in getting #braille copies published for #blind readers. #ContentWritingChat — Kristin Smedley Resilence Rockstar (@KristinSmedley) April 7, 2020 A2: I am self publishing my next 2 books because the process is fairly easy, I have a big network, & I am good at marketing. #ContentWritingChat — Kristin Smedley Resilence Rockstar (@KristinSmedley) April 7, 2020 Kristin self-published her first book, Thriving Blind. Doing so allowed her to see first-hand the difficulties in getting braille books for blind readers. She even plans to self-publish her next two books because she feels the process is fairly easy and she’s confident in her marketing skills. Being able to market your own book is crucial if you want to become a best-selling author through self-publishing. A2: Self-publishing gives you all the freedom you want in terms of content, cover image, everything! #ContentWritingChat — Kristin Smedley Resilence Rockstar (@KristinSmedley) April 7, 2020 Self-publishing is certainly for those who want all the freedom! A2: I think self publishing gives you more freedom to make decisions that make the most sense for you and your book. From what I’ve seen there’s more leg work with self publishing, but the book is yours from start-to-finish. #contentwritingchat — Maria Marchewka … Read more

#ContentWritingChat Recap: Using Social Media to Build Brand Awareness & Obtain Media Placement with Robyn Stevens

December 31, 2020March 6, 2020 by Rachel Moffett

#ContentWritingChat Recap: Using Social Media to Build Brand Awareness & Obtain Media Placement with Robyn Stevens ?? Welcome to #ContentWritingChat!@robynstevensPR is our guest host today and she’s here to share some social media tips with us! ? Make sure you give her a warm welcome! #ContentWritingChat pic.twitter.com/Zpxwj8EADM — Express Writers | Your Content Writing Team (@ExpWriters) March 3, 2020 Our guest host for this month’s chat was Robyn Stevens. Robyn is a publicist and the owner of PR Media. She had some great advice to share with us, which you’ll want to start implementing right away! Q1: If you want to get your brand noticed, which social media platforms should be part of your strategy in 2020? Far too many brands get caught up in thinking they need to be everywhere online, but this simply isn’t true. It’s better to be smart about which platforms you invest your time and energy into. These tips will help you decide which ones are right for you: A1 It really depends on the brand & who you’re trying to engage with. Fashion, beauty, nutrition, do very well on IG whereas money, social media experts do well on Twitter. I think it’s important to really know what works best for you & what platform your most comfortable with. https://t.co/64cu7Yc2gf — Robyn Stevens (@robynstevensPR) March 3, 2020 Robyn’s advice is to consider your brand and who you’re trying to engage with. Sometimes certain niches perform better on some platforms over others. And you’ll want to consider what’s going to work for you. A1: A lot of people say go everywhere, but going to where your target demo is is most effective! I leverage Twitter, FB, IG, and LinkedIn as that’s where my target demo is most active! #ContentWritingChat — Tamara (@itstamaragt) March 3, 2020 As Tamara pointed out, it’s important to be where your audience is most active. You don’t have to be everywhere online. Just where they are! A1. Whichever platforms are best for reaching your audience. There is no one “best” platform. You need to understand audience demographics and do your competitive research: where are competitors garnering engagement from their audience & how can you replicate? #ContentWritingChat — Jessica Thiefels (@JThiefels) March 3, 2020 When making the decision which platforms to use, consider your audience demographics. It’s also worth seeing which platforms your competitors focus on and which ones generate the most engagement. A1: When choosing which social media platforms to invest your time into, it really depends on two key things. Where is your audience actively spending their time? And which platforms can you truly shine on? Play up your strengths! #ContentWritingChat — Rachel (@redheadrachel) March 3, 2020 Another thing to consider is your own unique strengths. Which platforms allow you to really shine? For instance, if you have great photography skills, Instagram is a fantastic place to show them off. You want to enjoy using the platforms you’ve signed up for. A1 It depends: your audience and your purpose (what you’d like to achieve – awareness, visibility, leads, increase on sales,….). When you get clear on what you’d like to achieve and how to get there, then it’s easier to see which channels to focus on #ContentWritingChat https://t.co/x2NlxQMmdE — Zala Bricelj – ?? ? #edutech is my jam (@ZalkaB) March 3, 2020 Zala suggests thinking about your purpose as well. What do you want to achieve on social media? This can help you narrow down the platforms that are right for you to be on. From there, you can start developing your strategy. Q2: How can you ensure the content you share is attracting attention from the right people? Another key element to being successful on social media is getting the right people to discover your content. You want your target audience to find you, follow you, and engage with you. And you do that by sharing the content that’s going to draw them to your profile. A2 Ask! You should ask the people that follow you what type of content are they looking for. Also, review – check to see what content has really hit home and brought true results/engagement. Plus, take a chance & try some new ideas. Really get to know your audience https://t.co/8jTlu9UUn6 — Robyn Stevens (@robynstevensPR) March 3, 2020 If you don’t know what people want to see from you, never be afraid to ask. They’ll be happy to share their thoughts with you. Even creating polls to get feedback can be a quick and easy way to get content suggestions. A2: To ensure your content is attracting the right people you need to set goals. If you don’t know what you are trying to achieve, you won’t know if the right people are seeing it. Different types of social content lead to different actions and goals. #ContentWritingChat pic.twitter.com/xjqaaI0MYg — Netvantage Marketing (@netvantage) March 3, 2020 Consider what you’re trying to achieve with your social media presence. How can you reach those goals? What kind of content would help you get from where you are now to where you want to be? A2 — You can measure it depending upon what you are trying to achieve: You should always look for engagement rates and what people are saying about content. Feedbacks are very important in the social media world, cos that’s how people perceive your brand#contentwritingchat — SEO Charge ? (@seocharge_) March 3, 2020 As you work to figure out which kind of content resonates, pay attention to engagement rates and what people are saying about your content. A2: do your research up front to figure out what kind of content your audience responds to best and then add your own spin. #contentwritingchat — Maria Marchewka (@_MariaMarchewka) March 3, 2020 And of course, you’ll want to add your own spin on things! A2: Understand what your target market looks for, what they are currently receptive to, what their pain points are, and what they engage with the most. #ContentWritingChat — Tamara (@itstamaragt) March 3, 2020 … Read more

#ContentWritingChat Recap: How to Get Customers to Stop Scrolling & Start Buying With Facebook Ads with Tony Christensen

December 31, 2020February 7, 2020 by Rachel Moffett

#ContentWritingChat Recap: How to Get Customers to Stop Scrolling & Start Buying With Facebook Ads with Tony Christensen Happy Tuesday and welcome to #ContentWritingChat! ??@tonydoesads is our guest host for today’s chat and he’s going to be sharing his tips for creating successful Facebook ads. Make sure you give him a warm welcome! ? pic.twitter.com/ZEqINCbxUc — Express Writers | Your Content Writing Team (@ExpWriters) February 4, 2020 Our guest host for this month’s chat was Tony Christensen. Tony is the founder of Tony Does Ads, where he teaches Facebook ads for e-commerce business owners. He shared some great tips with us throughout the chat, so let’s dive into the recap! Q1: What should people do BEFORE running Facebook ads? The reality is, you shouldn’t just jump right in and create your first ad. There’s some important work to be done first! Here’s what you need to know: A1a: Before running ads, install your Facebook Pixel. It’s mandatory! Why? The Facebook Pixel helps you with: 1) Analytics 2) Generating your most valuable audiences 3) Conversion tracking#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 A1b: Next, work to figure out messaging that resonates with your ideal customers. Post organically and build a community first. This will save you so much money on ads!#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 First up, you need to make sure you’ve installed your Facebook Pixel. This will help with analytics, generating your audience, and conversion tracking. Tony also suggests determining if your messaging is resonating with your target audience. You can do this by posting organically and building your community before you start running Facebook ads. A1: Before running any ads, it’s important to note who your target audience is and where that audience spends their time. This will tell you the medium to pursue and how to target your ad creative and copy. #ContentWritingChat — The Karcher Group (@KarcherGroup) February 4, 2020 You also want to consider where your target audience is spending their time online. Yes, Facebook is a great platform for advertising. But if your audience isn’t there, your ads won’t be as successful as you hoped. A1: figure out what their audience would actually care about seeing!! It’s important to doing the heavy lifting up front so you can deliver targeted content that adds value. #contentwritingchat — Maria Marchewka (@_MariaMarchewka) February 4, 2020 While you’re at it, consider what your audience would care about seeing. What would get them to stop scrolling and pay attention to what you have to say? A1: Before running Facebook ads it’s a good idea to understand WHY you are running the ads and what you expect. 😀 How to do it helps too. #ContentWritingChat https://t.co/Mx226OIP7w — Kathryn Lang (@Kathrynclang) February 4, 2020 It’s also important to understand the goal behind your ad. What are you hoping to achieve? Knowing what you’re working toward will shape your ad’s content and tell you which metrics to monitor. Q2: What are some common mistakes people make when creating ads? Sometimes things can go wrong when running Facebook ads. And those mistakes can cost you money! Make sure that doesn’t happen to you by avoiding these errors: A2a: Common mistakes people make when creating ads: 1️⃣ Trying to sell too early, instead of warming up audiences. You MUST get people to know, like and trust you FIRST before pushing for sales. Lead with valuable content that helps people at first!#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 Don’t try to sell too early. As Tony said, you need to warm up your audience first. Focus on building the Know, Like, and Trust Factor before asking for the sale. People will be more inclined to buy after they’ve established a relationship with you. A2b: 2️⃣ Using the wrong Campaign Objectives. Pick your objective based on what you want people to do. If you want them to watch your video, use Video Views. If you want them to purchase, use Conversion.#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 Don’t pick the wrong campaign objectives. Your objective should be chosen based on the action you want people to take. A2c: 3️⃣ Not giving the ads enough time to learn. Realize that there is a Learning Phase when it comes to starting your campaigns. Make sure you give your ads enough time for this to complete. Then, make decisions based on the data you see.#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 Remember that there’s a learning phase when it comes to starting your campaigns. Tony said to give your Facebook ads enough time for this phase to complete and then make decisions based on the data you receive. A2d: 4️⃣ Not optimizing and iterating. After your ads have had some time to run, read the data. Are your headlines grabbing enough attention? Do your videos have hooks at the beginning that keep people watching? What’s working? Do more of what works!#ContentWritingChat pic.twitter.com/RLK5mQaygN — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 Failing to optimize your ads is definitely a mistake. After you’ve given your ads some time to run, figure out what’s working and what’s not. A2e: 5️⃣ Not having their Facebook Pixel installed. I HAVE to always mention this. Get your pixel installed if it’s not on your website yet! Even if you’re not running ads at the moment.#ContentWritingChat — Tony Christensen – #SMMW20 (@tonydoesads) February 4, 2020 And of course, don’t forget to make sure your Facebook Pixel is installed! A2: #ContentWritingChat One of the biggest mistakes we see with Facebook ads is more of a misunderstanding than a mistake. A lot of people think ads and boosted posts are the same, but there are fundamental differences between the two. — Click Control Marketing (@ClkContrl) February 4, 2020 Remember that there’s a difference between a full-blown ad and a boosted post. Q3: What are some tools people can leverage to help with Facebook ads? If you’re ready to take … Read more

#ContentWritingChat Recap: Creating a Strong Content Marketing Plan for 2020

March 24, 2022January 10, 2020 by Rachel Moffett

With a brand new year upon us, we need to make sure we’re prepared with an incredible content marketing plan that’ll make our brands stand out and attract the right people. But wait… How do you do that?! In the latest #ContentWritingChat, we shared some of the basics of creating a content marketing plan for 2020. And we’ve rounded up some of the advice from this month’s chat in value-packed recap. Get ready to take some notes! #ContentWritingChat Recap: Creating a Strong Content Marketing Plan for 2020 Welcome to #ContentWritingChat, friends! We hope your 2020 has been off to an incredible start so far. Today, we’re kicking off the new year with a chat all about creating your content marketing plan! ‍ pic.twitter.com/6M6u5TfgfD — Express Writers | Your Content Writing Team (@ExpWriters) January 7, 2020 To start the year off, we decided to forgo a guest and host a community chat where the spotlight is on our incredible chat participants. And they certainly didn’t disappoint! Everyone chimed in to share their amazing advice so all of our content marketing efforts can benefit the year ahead. Q1: An ideal first step in creating a content marketing plan is to set your goals. What are some common goals you might want to achieve? Haven’t decided on your content marketing goals for this year? Don’t panic! These suggestions from the chat will give you some ideas of what you should focus on: A1 Some common goals for the content may be: To grow awareness To educate To inspire To serve existing customers To introduce something new (service or product) It all comes down to meeting people where they are on the customer journey #ContentWritingChat https://t.co/ZVcj4yyXKc — Gene Petrov – LDRBRND (@LDRBRND) January 7, 2020 Gene mentioned a number of great goals that many brand set out to achieve. You may aim to grow awareness, educate your audience, inspire your audience, serve your existing customers, or introduce a new product or service. A1. Common #marketing GOALS for 2020 Brand awareness Increased sales Thought leadership Build customer relas Improve brand loyalty Improve brand reputation Grow market share Build stakeholder relas Improved targeting Explore new mediums#ContentWritingChat pic.twitter.com/mieF3O4AOM — Gabriela Cardoza (@CardozaGab) January 7, 2020 Gaby suggested increased sales, thought leadership, and improving your brand reputation, among other goals that you might want to work toward this year. A1: One goal for many of my clients is – consistency. They’re not consistent with their content. Your audience needs to be able to count on regular posts – otherwise, they may turn elsewhere. #ContentWritingChat — Michelle Garrett (@PRisUs) January 7, 2020 Consistency is definitely important if you want to stay top-of-mind for your audience! As Michelle pointed out, people could turn to your competitors if you aren’t working to keep their attention. A1: My biggest content goal is to create valuable content for readers. I don’t want anyone to feel like they wasted their time reading through something I wrote. #ContentWritingChat — Netvantage Marketing (@netvantage) January 7, 2020 Lexie knows that providing valuable content for your readers is always a goal to strive for. You want your readers to feel like they’ve gotten something out of your content. A1) Hey #ContentWritingChat peeps! Goals to set for content marketing are KPIs that *matter* Remember that Reach/Impressions/Views are just vanity metrics. Clicks, conversions, downloads, comments, etc. are ones that affect the bottom line. pic.twitter.com/UNabhbrpMD — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) January 7, 2020 And remember, don’t worry about vanity metrics such as reach, impressions, and views. Jason feels the metrics that truly matter are things like clicks, conversions, downloads, and comments. Q2: It’s also important to decide which content channels will be best for your brand. How do you choose? And what’s your go-to: blogs, videos, or podcasts? These tips will help you decide where you should direct your content creation efforts so you can ensure you’ll be successful: A2 WHAT channels = best for my brand? ____________________ ASK yourself ❓Where = my audience ❓What = my message ❓What = my USP ❓What = my goals ❓Where does my voice fit ❓What = my strengths ❓What = my resources FOCUS your efforts#Contentwritingchat #marketing pic.twitter.com/Syyl4pTw5r — Gabriela Cardoza (@CardozaGab) January 7, 2020 Gaby shared some great questions you should ask yourself before making a decision. She encourages you to ask things like where your audience spends their time online, what your goals are, and what your strengths are. It’s important to be where your audience is, but you also need to consider which content formats allow you to shine. A2: Share your content where your audience is! Trial & error are crucial in determining what form of content is best for your brand. Remember that everyone takes in content differently so you might benefit from providing the same info in multiple ways. #ContentWritingChat — Netvantage Marketing (@netvantage) January 7, 2020 Sometimes it takes a little trial and error to figure out what works for you, so don’t be afraid to change your course if needed. A2 Go where your community is maybe a bit cliche but it is incredibly true. Find a way to deliver content that builds on strength. But also spend some time experimenting with a format that may be new (think 80/20). Video is a big focus for me in 2020. #ContentWritingChat https://t.co/XFBoHYpZvI — Gene Petrov – LDRBRND (@LDRBRND) January 7, 2020 Gene suggests experimenting with other content formats as well. After all, it can’t hurt to try something new and at least you’ll be able to say you tried. If it doesn’t work out, then no harm done! A2: It comes back to data. If you know that written content is working well, see which topics are getting the most interest and double-down on that in media that you experiment with. Video and audio are only gaining popularity, so it can’t hurt to play around. #contentwritingchat https://t.co/lWYWI4VplD — ContactMonkey (@contactmonkey) January 7, 2020 If you’re already creating a variety of content, look … Read more

#ContentWritingChat Recap: Using Social Media to Connect With Your Audience & Generate Leads with Bernie Fussenegger

March 24, 2022December 6, 2019 by Rachel Moffett

As a business owner, your social media presence is crucial. It’s a place for you to share content that builds your community, while also giving you the chance to get to know and better understand your audience. Not only that, but social media is also a great way to generate new leads… When you do it the right way! And luckily, that’s what we talked about in this #ContentWritingChat! #ContentWritingChat Recap: Using Social Media to Connect With Your Audience & Generate Leads with Bernie Fussenegger Happy Tuesday! ?? It’s time for #ContentWritingChat! Today, @B2the7 is guest hosting to share his tips on using social media to connect with your audience and generate leads. Make sure you give him a warm welcome! ? pic.twitter.com/q3BLWIiDlr — Express Writers | Your Content Writing Team (@ExpWriters) December 3, 2019 Our guest host for this month’s chat was Bernie Fussenegger. Bernie is a digital marketing leader, as well as the host of #Digital360Chat on Twitter. Q1: How do you choose which social media platforms are worth the investment? The first step in building your social media presence is determining which platforms are worth your time and energy. Because the thing is, you don’t have to be everywhere! So, how do you choose the platforms that will deliver the ROI you’re searching for? These tips will help you make the decision: A1a: Each channel is going to be different for each brand or solo business. Find out what channels your audience is in and start with those channels first #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 A1b: For myself, the channels I spend the most time in are @Twitter and @LinkedIn. I also continue to follow and understand the other channels to help others and clients as needed for their audiences. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 Bernie’s advice is to first figure out where your audience is spending their time online. You want to make sure you’re somewhere that they’ll actually discover you, otherwise your content won’t be seen by the right people. For him, his go-to social media platforms are Twitter and LinkedIn, but he still stays updated with other platforms so he can best serve his clients. A1a. Also, where do I feel that I am having the most fun and am able to express myself the best? Such a vital part of the equation. Without those, it will be hard to sustain the effort over the long run. #ContentWritingChat — Gene Petrov – LDRBRND (@LDRBRND) December 3, 2019 Gene shared two great points. It’s important to do some research to figure out what makes the most sense for your brand. Determine where your audience is, as well as how you can best serve them. But another thing to consider is which platforms are the most appealing to you. Where do you have the most fun? Where do you really shine when it comes to creating content and being present? A1: To determine which SM platform is best for your business, do in-depth research on where your audience spends their time. Be where they are. It doesn’t hurt to do some competitor research either. What works for their business & can you do it better? #ContentWritingChat — Netvantage Marketing (@netvantage) December 3, 2019 Lexie agrees that it takes a little research to get it all figured out! She says it’s important to be where your audience is. And don’t be afraid to check out your competitors to see where they’re spending their time. Can you identify areas where they’re struggling and step in to do better? A1: I think the initial decision is made by matching up audience demographics. Modify that decision by listening to your audience to find out where else they might be. #ContentWritingChat — John Cloonan (@johncloonan) December 3, 2019 John suggests considering the demographics of your audience as well. This will be a good indication of which platforms those in your target audience may be using. A1) This is where knowing your audience comes in to play. Does your brand cater to an older demographic? Facebook Cater to a younger generation? Instagram/Tik Tok Not sure? Twitter (always a failsafe) ?#ContentWritingChat — Jason Schemmel – Speaker & Podcaster #GSDChat?️? (@JasonSchemmel) December 3, 2019 Jason also feels knowing your audience demographics is key. If your audience is older, Facebook might be your best bet. If they’re younger, you might want to give Tik Tok a try. And of course, there’s always Twitter! A1: Take a look at which platform provides you with the most rewarding and meaningful engagement with your customers or clients! #ContentWritingChat — Mara (@G2Mara_C) December 3, 2019 It’s also worth experimenting to see which platforms are actually working for you. Don’t be afraid to give a new platform a chance and see if it’s delivering the engagement you want. Q2: Once you’ve picked your platforms, what should you be posting to attract the right people? Posting the right content on Twitter is a huge part of your strategy. You want to make sure you’re sharing things that will appeal to your desired audience, otherwise you’ll end up with all the wrong people following you! And if you want to ultimately make sales, you need to have an audience that’s interested in your offerings. A2a: With social, I see the perfect testing ground and the ability to really understand your audience. Test your content and see what works. Is it video, graphics, links, questions, polls, the types of content & the style of writing. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 A2b: Engage with your community and see what they want as well…talk, listen and communicate. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 Bernie is all about testing to see what kind of content works for you and your audience! Experiment by posting videos, graphics, links, questions, polls, and more to see what moves your audience to take action. Have fun with it! Also, you want to make sure … Read more

#ContentWritingChat Recap: Getting Maximum ROI From Facebook Advertising with Amanda Bond

March 24, 2022November 8, 2019 by Rachel Moffett

There’s no denying that Facebook advertising is HOT. Ads, when done right, can be an effective way to reach your target audience and ultimately give your business a major boost. But how do you make sure you’re going about Facebook advertising the right way? Well, that’s exactly what we discussed in this #ContentWritingChat! #ContentWritingChat Recap: Getting Maximum ROI From Facebook Advertising with Amanda Bond Hey, everyone! Welcome to #ContentWritingChat! Today, we’re chatting all about Facebook advertising with @TheAdStrategist. Make sure you give Amanda a warm welcome to our chat! pic.twitter.com/zmMoU5QLIA — Express Writers | Your Content Writing Team (@ExpWriters) November 5, 2019 Our guest host for this month’s chat was The Ad Strategist herself, Amanda Bond. Amanda is a pro when it comes to Facebook ads and she shared some incredible tips with us throughout the chat. Be sure to check her out, but first… Let’s dive into the recap! Q1: What makes Facebook advertising worthwhile and how do I know if it’s right for my brand? To get things started, we asked everyone to share why they felt Facebook ads are beneficial for a brand’s overall strategy. And how can you determine if you’re actually ready to invest in advertising? Here’s what some of them had to say: A1. The key word here is “CAN” be. Not everyone is ready for Facebook ads. And if you don’t have a sales process that already converts, it’s a hella fast way to lose cash… and FAST! #ContentWritingChat — Amanda Bond Speaker #SMMW20 (@TheAdStrategist) November 5, 2019 Amanda mentioned that Facebook ads can be a wonderful investment when they’re done right. But as she pointed out, not everyone is ready for advertising because it can lead you to lose money fast if you aren’t sure what you’re doing. A1. Want to know if you’re ready to run Facebook ads? First question to ask yourself: “Do I have a sales process that converts already?” i.e. are your widgets already selling? (i.e. program, membership, product, services, etc) #ContentWritingChat — Amanda Bond Speaker #SMMW20 (@TheAdStrategist) November 5, 2019 She feels you need to have a sales process that’s already converting if you want your ads to be a success. A1: For the #smallbusiness community, you must have the budget available to do this in the first place. So, that’s an immediate factor. Then, it’s about, does Facebook have the community you want to galvanize? #ContentWritingChat https://t.co/i3LyRUc3MC — Ray Sidney-Smith (@w3consulting) November 5, 2019 Other things to consider, as Ray pointed out, include whether or not you have the budget for advertising and if Facebook is the best place to target people. If your audience isn’t actively using Facebook, focus your advertising efforts on the platforms they are using. A1: If you do Facebook advertising right, it can have a high ROI. But you need to do your research first. If your customer base is not using Facebook, you should not spend your money on ads. #ContentWritingChat — Netvantage Marketing (@netvantage) November 5, 2019 Lexie agrees. If your audience isn’t using Facebook, it’s not worth your effort to run ads there. You’ll want to find a better platform to use. Q2: What are some key elements that every successful ad should have? Once you’ve decided that you’re ready to create ads of your own, you want to make sure they’re standing out from the crowd and generating results. These tips just might help you do that! A2. But, seriously, you need a solid game plan. An actual strategy! With clear intentions, goals, and ways to measure your results to see if you’re on (or off!) track. #ContentWritingChat — Amanda Bond Speaker #SMMW20 (@TheAdStrategist) November 5, 2019 Amanda knows that having a strategy is crucial when doing Facebook advertising. You need clear intentions, goals, and ways to measure your results if you want to ensure your ads are performing as you hoped. A2. Other than that, you’ll want to make sure you have: (1) strong copy, and (2) a clear call-to-action (CTA) or intention for what you want your audience to do as a result of your ad. #ContentWritingChat — Amanda Bond Speaker #SMMW20 (@TheAdStrategist) November 5, 2019 Besides just having a strategy in place before you begin crafting an ad, the ad itself should have strong copy and a clear call to action. A2: Know your goals. Outline a channel by channel marketing and advertising strategy. Choose the right ad objectives. Then, define the budget needed for that. Then, create the visual/textual assets for the ads with CTAs. Finally, structure you ads for launch. #ContentWritingChat https://t.co/Taq2c8KE0n — Ray Sidney-Smith (@w3consulting) November 5, 2019 Ray’s plan to master Facebook advertising is definitely a winner. And it all starts with knowing your goals. A2. Ads that STOP me in my tracks are storytelling-based ads. I pay attention when I see all of this happening in an ad! ⚡️ -Solid plot -Awesome, relatable characters -Humor/comedy -Storytelling Examples: @PooPourri, @squattypotty, @Droppslaundry #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) November 5, 2019 The ads that grab Julia’s attention have a solid plot, relatable characters, and contain comedy and storytelling. A2: Ads should have: – compelling graphics – a clear CTA (call to action) – a measurable internal goal #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) November 5, 2019 Elizabeth feels great ads have compelling graphics, a clear call to action, and a measurable goal for the brand to track. A2: whether it’s a bold color scheme or eye-catching font, the ad should stop me from scrolling and grab my attention. #ContentWritingChat — Mara (@G2Mara_C) November 5, 2019 Mara feels that great ads are eye-catching. You need to get them to stop scrolling and take notice of your ad. She feels that bold colors and a great font can help with that. Q3: Do you have any tips for creating captivating copy and eye-catching images for ads? We know that copy and visuals will make or break your ad, so how do you make sure you’re appealing to your target audience? Keep these tips in … Read more