ContentWritingChat - Express Writers

#ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson

June 19, 2024September 6, 2019 by Rachel Moffett

When you’re crafting your content marketing strategy, does psychology ever come into play? If not, it really should! In this #ContentWritingChat, we discussed why emotion should be incorporated into your content, which emotions make people buy a product or service, and how you can successfully target emotions in the content you create. Want to learn more? Let’s dive into the recap! #ContentWritingChat Recap: Incorporating Psychology Into Your Content Marketing with Elise Dopson Welcome to #ContentWritingChat! Our guest host today is @elisedopson. She’s a B2B content marketing expert. And she’s here to share her tips on incorporating psychology into your content. It’s going to be an amazing chat! pic.twitter.com/RezZSipLOD — Express Writers | Your Content Writing Team (@ExpWriters) September 3, 2019 Our guest host for this month’s chat was Elise Dopson. She’s a B2B content marketing expert. And you can usually find her crafting blog posts on sales and marketing for various B2B SaaS companies around the globe. Elise shared some incredible tips, so let’s get to the questions! Q1: Do you think about psychology when planning your content? Why or why not? To kick things off, it only made sense to gauge where our community was at when it comes to incorporating psychology into your content marketing efforts. The answers were all across the board, so here’s what a few people had to say: A1: Absolutely. People come with biases, logical fallacies and emotion when making decisions. It’s important to know the state of mind of your audience when planning/producing content. #ContentWritingChat https://t.co/IcV7sgTkCQ — Ray Sidney-Smith (@w3consulting) September 3, 2019 Ray says this is something he absolutely does. He feels it’s important to always know the state of mind your audience is in when you’re planning and creating the content they’ll consume. A1: Always! Psychology can help you better understand the thought process of individuals and how they react to certain things. I always like to consider that when it comes to content in order to ensure I am delivering what my audience wants! #ContentWritingChat — Tamara (@itstamaragt) September 3, 2019 Tamara agrees. She thinks psychology can help you better understand the thought processes of your target audience, plus how they might react to certain things. A1. I think psychology is always somewhere in the back of my mind. It connects so deeply to what I do on a leadership and marketing level. I think of it this way: how can I use this field to help and serve others. #ContentWritingChat — Gene Petrov – Leadership Based Marketing (@GenePetrovLMC) September 3, 2019 For Gene, it’s something that’s always in the back of his mind because it plays such a big role in leadership, as well as marketing. A1. No. I actually think more about sociology, trends and look at the keywords that my network engages with the most. But, maybe I should include this… #contentwritingchat — SL Thomas (@iamslthomas) September 3, 2019 Not everyone in the chat had jumped on board with this idea just yet. But that’s totally okay! Doing these chats is a great way to teach people new techniques that they might want to incorporate moving forward. Q2: Why should a content marketer include emotion in their content? So, why would you want to start incorporating emotion into your content? Well, let’s talk about the benefits it can provide to show you why this might be worthwhile for you! A2: Because no matter who you’re targeting, you’re still writing for a *human* with emotions. Grief, happiness, guilt.. Emotions are common denominators for whoever you’re targeting #ContentWritingChat — Elise Dopson (@elisedopson) September 3, 2019 As Elise said, you’re writing for humans at the end of the day. And well, humans feel things! By incorporating psychology into your content marketing, you can spark those feelings. A2. It would be impossible to build authentic connections with our audiences without including emotions. #ContentWritingChat #ContentMarketing — Managing Editor Mag (@ManagingEdMag) September 3, 2019 To put it simply, you cannot expect to build relationships with your target audience if you aren’t adding their emotions into the equation. A2: Emotion is key to drawing your audience into your content and encouraging them to take action. If they don’t feel connected to you in some way, why would they bother to engage or convert? #ContentWritingChat — Rachel (@redheadrachel) September 3, 2019 Emotion plays a role in drawing your audience into your content and can keep them engaged. Plus, emotions can drive them to take action (like convert on your opt-in or purchase something.) A2: Putting emotion in your writing is critical for MOVING people. Essentially, that’s what marketers want to do. #contentwritingchat — Shelly Lucas (@pisarose) September 3, 2019 Shelly agrees, as she knows evoking emotions in a reader is key to getting them to take that next step with you and your brand. A2: Emotion is at the core of behavior change. Content can and should make your audience FEEL something (humor, fear, fear of loss, inspiration, aspiration, connection, being understood, etc.) #ContentWritingChat — Bill Skowronski (@BillSkowronski) September 3, 2019 Emotion is going to make your audience feel something powerful. As Bill pointed out, that could be humor, fear, fear of loss, inspiration, aspiration, connection, and being understood. A2. Emotion = relatability. Showing you care about the topic shows you care about the reader, making the content more valuable as a resource coming from a REAL person #ContentWritingChat — Rebecca Reynoso (@G2Rebecca) September 3, 2019 It’s also a way to make your content more relatable, which will help readers connect to it on a deeper level. A2: People make decisions to start reading, listening, or watching because they’re emotionally drawn to content. They choose to continue, finish, and do your call-to-action because of emotion. It makes sense that emotion should be in your content formula. #ContentWritingChat https://t.co/TQh8eqsFgq — Ray Sidney-Smith (@w3consulting) September 3, 2019 Ultimately, it’s emotions that will get people reading in the first place. And it’s emotions that will draw them in and keep them reading as well. A2: If you … Read more

#ContentWritingChat Recap: Writing Tips to Take Your Content to the Next Level with Michelle Garrett

June 19, 2024August 9, 2019 by Rachel Moffett

Has your writing been feeling a little lackluster lately? Wondering how you can take it to the next level to create online content your readers will truly love? Well, you’re in the right place! This #ContentWritingChat recap is packed with helpful writing tips that help you improve your skills and create the best content possible. #ContentWritingChat Recap: Writing Tips to Take Your Content to the Next Level with Michelle Garrett Welcome to #ContentWritingChat! Today, we’re joined by @PRisUs! Michelle is a writer, blogger, and PR consultant. She’s here to share some writing tips that we can all use to take our online content to the next level! pic.twitter.com/aATvDPWGQW — Express Writers | Your Content Writing Team (@ExpWriters) August 6, 2019 Our guest host for this month’s chat was Michelle Garrett. She’s a writer, blogger, and PR consultant. Michelle has guest hosted #ContentWritingChat previously, so we were thrilled to have her with us again! Q1: When building a brand, why is great writing so important? Let’s face it… Some people just don’t see the value in high-quality content! Luckily for this Twitter chat community, we know just how powerful our content truly is. Here’s why: A1: The brand’s voice should carry through in writing across ALL channels – owned, paid & earned – so it’s important to be consistent and employ skilled wordsmiths who can bring that voice to life. #ContentWritingChat — Michelle Garrett (@PRisUs) August 6, 2019 The content you publish online communicates your brand’s voice. And as Michelle pointed out, you want to make sure it’s consistent across all the channels you’re using. Having guidelines for you and your team to follow can ensure everything is up to your standards and resonates with your target audience. A1) Writing is a major part of your brand; the voice, the tone, how people will find you, decide if they want to associate/do business with you, and so much more.#ContentWritingChat pic.twitter.com/U86R24seke — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) August 6, 2019 Jason also feels your writing sets the voice of your brand. It also plays a role in how people find you and whether or not they decide to do business with you. A1: Great writing can: – Influencer your audience – Persuade them to take action – Educate them – Boost visibility on search engines and social media – Prove your authority and knowledge within the space#ContentWritingChat — Tamara (@itstamaragt) August 6, 2019 Tamara knows great writing makes a difference. She said it can help influence your audience, persuade them to take action, educate them on a topic, boost visibility in search engines, and position you as an authority in your field. A1 Why is great writing important in #branding? It helps ✏️define your voice ✏️share your message ✏️convey your values ✏️share your purpose ✏️tell your story ✏️communicate your USP ✏️engage your audience ✏️build thought leadership ✏️establish trust + more#ContentWritingChat — Bentley University (@bentleyu) August 6, 2019 Quality writing not only define your voice, but it’s essential to sharing your message, conveying your values, telling your story, and so much more! A1: Your writing can possibly be the first impression someone has of you and your brand. You don’t want to turn them off by sharing poorly written content, social media posts, etc. #ContentWritingChat pic.twitter.com/e5DQx27NAV — Netvantage Marketing (@netvantage) August 6, 2019 As Lexie mentioned, your writing is likely going to be the first impression someone has of your brand. If your content is of poor quality, that’s going to be a major turn-off. A1: Great writing is the first point of introduction of your brand’s ‘personality’ to the world. Poor writing, miscommunication, errors in spelling + grammar, and tone-deaf writing will alienate you from the readers or customers you want to reach. #ContentWritingChat — Rebecca Reynoso (@G2Rebecca) August 6, 2019 You want to make sure your writing is always top-notch. Make sure you’re effectively communicating your message and correcting any errors before publication. Don’t risk pushing your readers away due to mistakes that could be easily fixed. Q2: What makes a piece of online content so captivating that it grabs attention and keeps people reading? We know the content we publish is important. But how do we make sure that things like our blog posts are truly captivating to our readers? Keep these writing tips in mind if you need some help crafting appealing content: A2: I’d say you have to grab them early with a strong lede – you should spend as much time on that as anything. If you don’t draw them in early, they’ll move on to the next piece of content. #ContentWritingChat — Michelle Garrett (@PRisUs) August 6, 2019 Michelle knows that a strong lede is key to grabbing attention early on and drawing people into your content. You need to hook them from the start if you want them to keep reading. A2: First and foremost, the headline. Has it resonated with me? Piqued my curiosity, struck a cord of, “Whoa. That’s relevant!”? Once clicked in and reading, it has to deliver on the promise it stated in the headline that got me to click in the first place. #ContentWritingChat https://t.co/7AzNwYmHRi — ThinkSEM (@ThinkSEM) August 6, 2019 A great headline is always crucial. Since it’s the first thing someone will see from your content, you want to make sure it strikes a cord with your target audience. Just make sure you always deliver on what your headline promises. No clickbait! A2: Relevance. The topic has to be something that matters to the audience. Also, it has to be something different. Don’t just rehash information. Show me a new way of thinking or give me a piece of information I haven’t heard before. #ContentWritingChat https://t.co/Ot2DEKV4G8 — Jared Meade, MPS, APR, MPRCA (@Meadepr) August 6, 2019 And of course, one key to captivating content is to always create with your audience in mind. Make sure the topics you write about are relevant to your brand and appealing to those who will be reading … Read more

#ContentWritingChat Recap: How to Create Influential Content & Become a Strong Editor with Stephanie Stahl

June 19, 2024June 7, 2019 by Rachel Moffett

Want to learn how you can create influential online content? Wondering how you can strengthen your editing skills and polish everything you write before hitting publish? Well, you’re in the right place! In this month’s #ContentWritingChat, we talked all about becoming a better writer and editor. Let’s dive into the recap! #ContentWritingChat Recap: How to Create Influential Content & Become a Strong Editor with Stephanie Stahl Welcome to #ContentWritingChat! ?? Our guest host for today’s chat is @EditorStahl. Stephanie is the General Manager for our friends over at @CMIContent. She’s joining us to share her tips on creating influential content and strengthening our editing skills. ??‍? pic.twitter.com/py84AgF6Vb — Express Writers | Your Content Writing Team (@ExpWriters) June 4, 2019 Our guest host for this chat was Stephanie Stahl. She’s the General Manager for our friends over at Content Marketing Institute. And we were so thrilled to have her joining us to share some of her top content creation and editing tips with us! Q1: What qualities make a piece of content influential? We all want to create influential content that resonates with our target audience, right? But you might be wondering what exactly makes a piece of content influential and which qualities you should embody. Here’s what you need to know: A1: Everyone wants to create content that people want to share. But to make it contagious, it needs three things: credibility, creativity, and emotion. #ContentWritingChat — Stephanie Stahl (@EditorStahl) June 4, 2019 Stephanie feels influential content contains three key qualities: credibility, creativity, and emotion. Does your content have these things? A1 What qualities make a piece of content influential? ??A solid understanding of your audience! You need to understand their -needs -wants -habits -interests -behaviors in order to create content that is: -compelling -relevant -creative -of value#ContentWritingChat — Bentley University (@bentleyu) June 4, 2019 For Gaby, it’s all about having a solid understanding of who your audience is. You simply cannot create the content they’re searching for if you don’t take the time to get to know them! A1a) 4 words -> Invoking an EMOTIONAL reaction. People are drawn to content they connect with. That’s why the word “resonate” is tossed around so much. If your content does not touch an emotional connection with the user, they’ll ignore it.#ContentWritingChat — Jason Schemmel – Speaker & Podcaster #GSDChat?️? (@JasonSchemmel) June 4, 2019 Jason feels influential content should trigger an emotional response in your reader. This is a huge part of establishing a connection with your audience. A1 #ContentWritingChat Is it well written, well researched, and show deep insight? Is it from an author who has developed trust and shown expertise in previous pieces? Are people talking about it within professional circles? If yes to all the above, that is a good sign! https://t.co/EcwlDK7c2H — Gene Petrov – Ultra Human Leadership Coach (@GenePetrovLMC) June 4, 2019 According to Gene, influential content should be well-written, well-researched, and show deep insight. A1: Influential content requires authority. That can come from experience, but is also shown through research and opinions. Studies have shown having an opinion or research is what makes your content the most linkable (yay #backlinks and #SEO!) #ContentWritingChat https://t.co/dSN3jijPae — Kristen McCabe (@AusmericanGirl) June 4, 2019 Authority is a must for influential content! Kristen feels you can show your authority through your own experiences, but also through research and opinions. A1. I find content influential when the writer has an authoritative voice over the subject matter + projects it in their content. Also, I tend to stay away from content that’s meant to be informative, but is littered with opinion-based statements or anecdotes. #ContentWritingChat — Rebecca Reynoso (@G2Rebecca) June 4, 2019 Rebecca also feels that influential content should have an authoritative voice. A1: Content is influential when it makes you think and act. It also provides you with new information in an organized fashion. #ContentWritingChat — Netvantage Marketing (@netvantage) June 4, 2019 Lexie said that content is influential when it makes you think and act. Is your content inspiring your readers to take action? A1: Content should be engaging. Instead of creating and sharing content that’s redundant, offer your audience something useful like a downloadable asset, an informative video, or a stunning graphic. #ContentWritingChat — Alexa Drake (@G2Alexa) June 4, 2019 Alexa’s advice is to make sure your content is engaging. She also said you should provide something useful to your audience, not something redundant. Q2: How can you be sure you’re creating content that resonates with your target audience? It’s important that our content is written with our target audience in mind, but is there a way to make sure it’ll resonate before hitting publish? Check out this advice: A2: Treat your audience like your best friend. Get to know what they like, what they don’t. What makes them want to hug you? Study your content performance data, talk to subscribers – really TALK to them. Don’t just make assumptions about their content needs. #ContentWritingChat — Stephanie Stahl (@EditorStahl) June 4, 2019 As Stephanie said, you need to treat your audience like your best friend. Get to know what they like and what they don’t so you can create the content that’s most appealing. A2: Research, research. If you don’t know what will resonate with your audience, you aren’t ready to start writing yet. #contentwritingchat — Kylee Grace Schmuck (@KyleeSchmuck) June 4, 2019 Kylee knows that you can’t start writing unless you’ve done your research about who your target audience is. A2: Until you get to know your audience, it will be hard to create content that resonates with them. Build a relationship with your target audience so you can ask for feedback and learn what they really want. #ContentWritingChat pic.twitter.com/YnsidSvqGt — Netvantage Marketing (@netvantage) June 4, 2019 Lexie agrees that it’s all about getting to know your audience first. Talk to them and build a relationship first so you can understand their needs. A2. How can you be sure that you are creating content that resonates with your … Read more

#ContentWritingChat Recap: Repurposing Your Event Experiences Into Brand-Building Content with Cathy McPhillips

June 19, 2024May 10, 2019 by Rachel Moffett

These days, in-person events are the place to be if you want to expand your knowledge, strengthen your skills, and network with others in your industry. But while these events are beneficial for you, it’s also smart to turn them into something valuable for your audience as well. And that’s exactly what we’re talking about in this month’s #ContentWritingChat! Before you head out to your next event, start planning how you can repurpose your experience into a fresh piece of content your community is sure to love and learn from. #ContentWritingChat Recap: Repurposing Your Event Experiences Into Brand-Building Content with Cathy McPhillips Welcome to #ContentWritingChat! Our guest host for today’s chat is @cmcphillips of @CMIContent! Cathy is the VP of Marketing at CMI and she’s joining us to share tips on repurposing your live event experiences into brand-building content. pic.twitter.com/Ik2x9L6lZn — Express Writers | Your Content Writing Team (@ExpWriters) May 7, 2019 Our guest host for this month’s chat was Cathy McPhillips. Cathy is the VP of Marketing for our friends over at Content Marketing Institute. And since CMI has their own in-person event, #CMWorld, each year, Cathy knows a thing or two about turning event sessions into incredible online content for their audience to consume. Q1: Why should we be creating fresh content from live events we attend? How is it beneficial for brand-building? Is it really worth your time to create content based on the events you attend? Will you actually see any ROI from it? We say YES! Here are some great reasons why it’s beneficial: A1a: Events are a prime place to collect content! Speakers, sessions, conversations, and more are great. Bring a notebook, an audio recorder and an open mind. And follow the event hashtag for great content from others. #ContentWritingChat — Cathy McPhillips (@cmcphillips) May 7, 2019 A1b: It’s great for brand building because it’s not just speakers who come to events from brands. Attendees can (and should) be there representing their company. #ContentWritingChat — Cathy McPhillips (@cmcphillips) May 7, 2019 Cathy feels live events are the perfect place to collect content. From the speakers, sessions, and conversations you have from others, there’s a lot to take in that can be repurposed into original content afterwards. A1. Creating content from live events allows you to expand that content’s reach! You can use it to share: -insight -spark conversation -build connections -grow awareness -build thought leadership -etc. #ContentWritingChat — Bentley University (@bentleyu) May 7, 2019 Gaby said you can use event experiences to create content that shares your own insights, sparks new conversations, builds connections, grows awareness of your brand, and establishes thought leadership. A1: Creating content from events we’ve attended is indeed fresh — many times speakers impart wisdom/ideas/theories that are fresh, so we want to impart our take on these topics. Helps build credibility, but also strengthens networking/relationships.#ContentWritingChat https://t.co/4K6NDCNNen — ThinkSEM (@ThinkSEM) May 7, 2019 As Sarah said, we can take what we’ve learned from an event and then share a fresh piece of content that features our unique take on the topic at hand. She feels this helps to build credibility while also strengthening relationships. A1: Timely content is always beneficial. If an event is being talked about, join the convo, but also be sure to have a unique spin on it. As a brand, sharing your thoughts & starting conversations with others can spark interest in your brand. #ContentWritingChat — Netvantage Marketing (@netvantage) May 7, 2019 Joining timely conversations is a great way to gain exposure for your brand and this includes talking about events that are going on at the moment. But as Lexie said, you need to make sure you’re putting your own spin on the content you’re sharing. A1 #ContentWritingChat Repurposing event content is a GREAT way to get more content mileage! How I repurposed content from one of my recent talks: ✅ Speaking Slides -> Lead Magnet https://t.co/RCzA2TAJ11 ✅Blog https://t.co/LksP2J7ny0 ✅ YouTube https://t.co/eb8OT5MgJ7 — Julia McCoy (@JuliaEMcCoy) May 7, 2019 If you need an example to draw inspiration from, check out how Julia recapped an event she spoke at. People who weren’t able to attend still get to hear the advice from her talk, thanks to this recap. Q2: When creating content, you have to keep your audience in mind. How do you decide what to share with them and what would be valuable? There’s a lot to take in when attending events. So much so that it can be hard to figure out what’s worth sharing with your audience. This advice will help you figure it out: A2a: Scour the website and the conference agenda beforehand. What will you find valuable? What do you want to learn? Does that translate to your own audience? #ContentWritingChat — Cathy McPhillips (@cmcphillips) May 7, 2019 A2b: The more preparation you do before the event starts, the better off your content will be. Think about your article/ebook/content outline before you arrive on-site. #ContentWritingChat — Cathy McPhillips (@cmcphillips) May 7, 2019 A2c: If all of this is new to you, take photos, videos, get quotes, follow social media. Then test and play around with some things and see what resonates with your audience. #ContentWritingChat — Cathy McPhillips (@cmcphillips) May 7, 2019 Cathy suggests checking out the agenda for the conference beforehand. This way, you’ll know what to expect in terms of speakers and topics being discussed. You can then plan your content accordingly and have it in mind when you’re attending various sessions. A2: What’re they already responding to/sharing already? Do more of that. Whether it’s the topic, venue, format…or all of the above!#ContentWritingChat https://t.co/hRDy0ff3Nz — ThinkSEM (@ThinkSEM) May 7, 2019 It’s also smart to see what your audience is already engaging with. This way, you can create similar content from your event experiences. If there’s a particular topic that really seems to resonate with your audience, you can build off of that. A2: I always look at how my content can solve a problem for my audience. Starting with … Read more

#ContentWritingChat Recap: Creating Content & Engaging With Your Audience on Social Media with Brooke Sellas

June 19, 2024April 5, 2019 by Rachel Moffett

Social media can sometimes feel a little overwhelming. There are so many platforms to keep track of, you have to create fresh content on a regular basis, and still find time to connect and engage with your audience. How are you supposed to manage it all? And how can you be sure you’ll reap the rewards of all the time and effort you put in? Well, it’s all about having a smart strategy! In this month’s #ContentWritingChat, we talked all about social media. And in this recap, you’ll learn which platforms are worth your time, what makes a great post, and what you can do today to boost your results. #ContentWritingChat Recap: Creating Content & Engaging With Your Audience on Social Media with Brooke Sellas It’s #ContentWritingChat time! ?? Our guest host for this month’s chat is @BrookeSellas. She’s the CEO and founder of @HelloBSquared. And she’s joining us today to talk about creating content and engaging with your audience on #SocialMedia! ? pic.twitter.com/IvV94XShwF — Express Writers (@ExpWriters) April 2, 2019 Our guest host this month was Brooke Sellas. Brooke is the CEO and Founder of B Squared Media, an award-winning social media marketing and ads agency. She’s also the co-host of the Marketing Companion podcast alongside Mark Schaefer. Q1: Which social media platforms are worth your attention in 2019? Are there any you’ll be adding or dropping from your strategy? With so many social media platforms available at our fingertips, it can be difficult to choose the ones that are right for you and your brand. We asked everyone to share the platforms they’re focused on and the ones they’ll be saying goodbye to (if any) this year. A1: You should choose the platform(s) that work for YOU and YOUR GOALS. We all hear Twitter is dead, but here we are. Now FB is “dead” (hint: it isn’t). When platforms aren’t working for you, the first thing you need to look at is your content! #ContentWritingChat — Brooke B. Sellas ?? (@BrookeSellas) April 2, 2019 As Brooke said, social media is all about determining what works for you and your goals. The reality is, certain platforms work really well for some brands and don’t perform that well for others. Pay attention to what’s working for you and what’s not. And if something isn’t working, review your strategy first before completely ditching it. A1: It’s not which platforms are worth attention in 2019, but which platforms are my target market on. No matter what new social platform is trending this year, if my customers and potential customers don’t use it, then it’s a waste of my time. #ContentWritingChat — Annette Sugden (@Annette_Sugden) April 2, 2019 Always consider which platforms your audience is actively using. If your audience isn’t there, you won’t be able to reach the right people and you’ll ultimately waste time and effort. A1. It all depends on the brand goals and audience. Put attention into the platform that serves the audience and shows that things are resonating. Also, look for where there is fun and enjoyment. Drop the platforms that feel like hard work. #ContentWritingChat https://t.co/SFmD2K6j3K — Gene Petrov – Ultra Human Leadership Coach (@GenePetrovLMC) April 2, 2019 Gene’s advice is to direct your attention toward the platforms that serve your audience. He said you should also consider which ones are fun and enjoyable for you. And if a platform feels like hard work, then it’s time to let it go. A1: When choosing the social media platforms that are best for your brand, you need to consider two things. Where do you shine? Are there particular platforms that really show off what you have to offer? And where is your audience spending their time online? #ContentWritingChat — Rachel (@redheadrachel) April 2, 2019 Another thing you want to consider is where you really shine. Are there specific platforms that you love to create content for and that truly showcase your abilities? Stick with them! For instance, if you create great images and video content, Instagram can be really beneficial. A1: For my #B2B clients, we focus on LinkedIn & Twitter (sometimes Facebook). The advice I hear – and give – is to focus on a couple that are most effective for you. Don’t try to be all things to all people (= overwhelm). #contentwritingchat — Michelle Garrett (@PRisUs) April 2, 2019 For Michelle, she knows that LinkedIn, Twitter, and sometimes Facebook are the top platforms to focus soon with her B2B clients. You have to consider the audience and figure out what works the best. A1: I’m doubling down on #LinkedIn – great engagement, lots of conversations and full of decision makers with budgets! #contentwritingchat pic.twitter.com/Lv5Jes7mov — Warwick Brown (@warwickabrown) April 2, 2019 And of course, Warwick is all about LinkedIn. He knows that this is the platform where he can be himself and create amazing content. Plus, he sees results from building his presence there, which is what really matters. A1. Social Media platforms we are paying attention to in 2019: ?Instagram ?Twitter ?LinkedIn ?YouTube ?Facebook We’re using: ?Pinterest ?Snapchat less than before. #ContentWritingChat — Bentley University (@bentleyu) April 2, 2019 For the team at Bentley University, they aren’t afraid to utilize multiple social media platforms. Instagram, Twitter, LinkedIn, YouTube, and Facebook are the ones that work really well for them. However, they’re scaling back on their usage of Pinterest and Snapchat. Q2: How do you figure out what you should be posting on social media? Once you’ve chosen the platforms you’ll include in your strategy, it’s time to start creating content. But how do you craft posts that stand out, as opposed to getting lost in a busy timeline? Here are some tips to help you out! A2: First, you need to remember why people use social in the first place: escapism. Or, some use it to gather information. That means your content always needs to meet 2 goals, entertain + inform. Or, INFOTAINMENT. #ContentWritingChat — Brooke B. Sellas ?? (@BrookeSellas) April 2, 2019 … Read more

#ContentWritingChat Recap: Storytelling Tips for Brands in 2019 with Carla Johnson

June 19, 2024March 8, 2019 by Rachel Moffett

“Storytelling” is quite the buzzword these days when it comes to brands and creators… But what do you really know about it? Are you well versed in the art of storytelling? Or could you use some tips to enhance your skills? If you’re ready to weave powerful storytelling into your brand’s strategy, dive into this recap of #ContentWritingChat for some amazing tips! #ContentWritingChat Recap: Storytelling Tips for Brands in 2019 with Carla Johnson Welcome to #ContentWritingChat! Today, we’re talking all about storytelling with keynote speaker and author, @CarlaJohnson! Make sure you give her a warm welcome. pic.twitter.com/l4LTLDOfua — Express Writers (@ExpWriters) March 5, 2019 Our guest host for this month’s chat was Carla Johnson. Carla is a world-renowned keynote speaker and an author. She knows a thing or two about storytelling and had some great advice to share with us during the chat. Q1: What is storytelling and why is it so important for brands today? To kick things off, we asked everyone to share their thoughts on what storytelling is why it’s so important. Here’s what a few of them had to say: A1. Storytelling is an interactive art that uses words and pictures to convey messages that we want people to remember and affect how they remember us. #ContentWritingChat — Carla Johnson – Keynote Speaker (@CarlaJohnson) March 5, 2019 A1. Stories pick you up at one place and leave you at another. They take you someplace that you haven’t gone before and leave an emotional impact on you – joy, fear, hope, etc. #ContentWritingChat — Carla Johnson – Keynote Speaker (@CarlaJohnson) March 5, 2019 Carla said that storytelling is an interactive art that uses words and pictures to convey messages. We use this to help people remember our brands. She went on to say that stories will take you to a completely different place afterwards because of the emotional impact they can have on you. A1: Storytelling is the idea of ‘pulling back the curtain’ to show a different side to a known entity. It’s crucial for brands because it can 1. Make the brand a known entity and 2. Make their cause more memorable (leading to more brand awareness organically) #ContentWritingChat — Stefan Palios (@stefanpalios) March 5, 2019 Stefan feels storytelling is a must because it helps the brand to become known and also more memorable. A1. Storytelling is an integral part of connecting with people, developing relationships, and building community. As that process unfolds people start to trust you more and want to spend their money with you (if they need the product or service. #ContentWritingChat https://t.co/b44yoR1S6U — Gene Petrov – Leadership Coach #SMMW19 (@GenePetrovLMC) March 5, 2019 Storytelling helps you connect with people, develop relationships, and build community. As Gene said, people will start to build trust with you over time, which ultimately leads to them spending money with you. A1 Storytelling helps brands connect with their target audiences a more personal level. Connecting leads to converting. #ContentWritingChat — Bill Skowronski (@BillSkowronski) March 5, 2019 Bill said storytelling helps brands connect with their audience on a more personal level. Those connections can lead to conversions. A1: Storytelling goes beyond selling and gives a more personable, in-depth view of a brand and a message/value they believe in. Storytelling tends to be more interactive and really aids in building a brands trust within a community. #ContentWritingChat — Tamara (@itstamaragt) March 5, 2019 Storytelling gives an in-depth view of a brand and the message and values they believe in. A1: It’s the same as it is when we were kids. Storytelling helps words come to life so that we can see a clear picture in our minds. For brands, storytelling is the lifeline between their co. & their consumer! #ContentWritingChat — Maria Marchewka (@_MariaMarchewka) March 5, 2019 Think back to when you were a kid! As Maria pointed out, stories help the words come to life and create a clear picture in our minds. That’s going to stick with your customer for a long time. A1 How can brands use #storytelling? They can use it to share their purpose goals values message vision unique value in a way that humanizes them is engaging builds trust creates community builds leadership builds brand rep.#ContentWritingChat — Bentley University (@bentleyu) March 5, 2019 Brands can use storytelling to share their purpose, goals, values, message, vision, and unique value to the world. Not only that, stories will humanize a brand, encourage engagement, build trust and leaderships, and create community. Q2: Why are people so responsive to stories? And how can marketers use that to their advantage? But what exactly makes stories so effective? And how does a brand take advantage of this? Here’s some advice: A2 People respond to stories because it gives their brain a way to create context for information. Brands try to prove they are right with data but that is too overwhelming for people at the early stage of a relationship. #ContentWritingChat — Carla Johnson – Keynote Speaker (@CarlaJohnson) March 5, 2019 A2 Research shows when you start with facts, it puts people in judgement mode. Can they believe/trust you? Activates cortisol. Starting with a story relaxes them and builds trust – activates oxytocin. Storytelling is the feel-good drug of business! #ContentWritingChat — Carla Johnson – Keynote Speaker (@CarlaJohnson) March 5, 2019 Carla said people respond to stories because it gives their brain a way to create context for information. Data can often be overwhelming, while stories relaxes your audience and builds trust with them. A2. Our brains are wired to remember stories. We have a hard time remembering facts and figures. But a great story puts context behind why we might need something in our lives. That’s huge for the modern marketer. It cuts through the clutter of other messages #ContentWritingChat https://t.co/JY7FhmQo29 — Gene Petrov – Leadership Coach #SMMW19 (@GenePetrovLMC) March 5, 2019 Gene mentioned that we often have a hard time remembering facts and figures, but we’re wired to remember stories. The key here is to … Read more

#ContentWritingChat Recap: Leadership & the Future of Marketing with Gene Petrov

June 19, 2024February 8, 2019 by Rachel Moffett

For this round of #ContentWritingChat, it’s all about leadership and marketing! It doesn’t matter if you’re building (or working for) a large or small company… Leadership is still crucial for keeping a team together and ensuring you’re able to experience big results. And of course, you have to get smart with your marketing strategies if you want to be seen online! So, how exactly do these two things overlap? And what does it mean for you? That’s what you’re going to learn in this recap. #ContentWritingChat Recap: Leadership & the Future of Marketing with Gene Petrov Welcome to a brand new #ContentWritingChat, friends! ??@GenePetrovLMC is in the guest hosting seat for a second time. We’re thrilled to have him back to talk about leadership and the future of marketing! ? Make sure you give him a warm welcome! pic.twitter.com/B3uFcN6ib8 — Express Writers (@ExpWriters) February 5, 2019 Our guest host for this month’s chat was Gene Petrov. Gene is an active member of the #ContentWritingChat community and this was his second time stepping in as our guest host. As a leadership coach for marketers, he had tons of valuable advice to share with us, so let’s dive into all the tips! Q1: What role do you think leadership plays in marketing? To kick off the chat, we wanted to get everyone to share their thoughts on leadership and its role in marketing overall. How important is it? What does it actually mean for all of us? Well, here’s what you need to know: A1a. Leadership plays a critical role in marketing. In bigger companies, you will see a specific CMO position. They ensure alignment among marketing, sales, and operations. This alignment helps the company achieve its vision, strategy, and goals. #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 A1b. The CMO sets the standard for marketing. What kind of marketing do they encourage? Do they abide sleaziness & in your face marketing tactics? Do they aim for community building & serving others? They also ensure the team has opportunities to grow. #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 Gene knows leadership is critical when it comes to marketing. As he pointed out, many bigger companies will have a position specifically dedicated to this to keep things in line when it comes to marketing, sales, and operations. A1c. In smaller companies, there isn’t a CMO. Leadership still needs a fundamental understanding of marketing. They need to know how it affects the rest of the organization. Marketing is part of the engine of growth. It is an investment and not a cost center. #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 But even if you’re running or working at a smaller company, leadership is still fundamental. It’s an investment that’s going to impact your organization overall and really keep things running smoothly. A1d. This is all internal leadership. There is also external leadership. How is marketing creating a connection, developing relationships and nurturing a community? #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 You also have to think outside of leadership within your team, and think about your audience as well. As Gene said, you need to consider how your marketing efforts are working. Are they helping you to create a connection with your audience, develop relationships with them, and nurture your community? A1: If you don’t consider marketing itself leadership, then you need to take a step back. Marketers share the info, communicate constantly, and represent brands and people. Being able to lead a team or just yourself is essential. #ContentWritingChat — Click Ctrl Marketing (@ClkContrl) February 5, 2019 Whether you’re managing a team or it’s just you, being able to lead is still an essential skill. Marketers need to be able to share information, communicate constantly, and effectively represent brands and people. A1: As with any aspect of being in business, leadership is oh-so-important. Good leaders not only educate, help, and encourage others; they lead by example: i.e., marketing leaders don’t just talk the talk, they walk the walk.#contentwritingchat https://t.co/Gr4yWDMpn9 — ThinkSEM (@ThinkSEM) February 5, 2019 Sarah was spot-on with her answer. As she said, good leaders educate, help, and encourage others, while also leading by example. A1: Leadership plays a large role in marketing. Because marketing isn’t so cut-and-dry (there isn’t one answer in most scenarios), proper leadership can ensure that everyone is being heard and opinions/ideas are well organized and executed #ContentWritingChat — Tamara (@itstamaragt) February 5, 2019 With proper leadership, Tamara said it will ensure everyone on the team is being heard and that everything is going to be organized and executed correctly. Q2: What are the basics of leadership? If you want to be a great leader yourself, you have to know the basics! These tips are going to help you out with that: A2b. Communication (and especially listening) is huge as a leader. This site has a great list of soft skills: https://t.co/R3LYxFLgUf Some of my favorites are coaching, mentoring, and team building. The leader is actively engaged in these areas every day. #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 A2c. The leader creates an atmosphere where the team feels safe. They learn and grow without worrying about their job security. A good leader is a kind teacher and looks for those teachable moments. #ContentWritingChat — Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019 Gene feels communication is one of the basics of leadership. He also mentioned some other skills he feels are important, such as coaching, mentoring, and team building. Not only that, but he thinks a leader should create an atmosphere in which a team feels safe. A2: Listening, providing guidance, providing ethics for an organisation. #contentWritingChat — Tim Lewis @ Stoneham Press (@StonehamPress) February 5, 2019 A great leader will listen, provide guidance, and be ethical. … Read more

#ContentWritingChat Recap: 2019 Content Trends with Julia McCoy

June 19, 2024January 11, 2019 by Rachel Moffett

For the first #ContentWritingChat of 2019, it only makes sense that we would take time to reflect on the content trends for the year ahead. After all, we want to make sure you’re creating your best content this year. That includes blog posts, videos, and even podcasts! These tips will help you truly stand out online. So, are you ready to dive in and produce amazing, brand-building content that your audience will absolutely love? Then let’s check out the recap! #ContentWritingChat Recap: 2019 Content Trends with Julia McCoy HAPPY NEW YEAR! It’s time for the first #ContentWritingChat of 2019! We’re so excited to chat about content trends with you and our CEO, @JuliaEMcCoy. pic.twitter.com/wMjyLHUTGH — Express Writers (@ExpWriters) January 8, 2019 Our guest host for this month’s chat was Julia McCoy. She’s a blogger and author, and of course… The CEO here at Express Writers! Julia is the queen when it comes to online content creation, which means she had some great advice to share for the year ahead. Q1: What are the top trends you have your eye on for this year when it comes to the content marketing world? To kick off the chat, we asked everyone to share the trends they’re most excited to incorporate into their content strategies for 2019. Here’s what a few of our chat participants had to say: A1 #ContentMarketing in 2019: Here’s what I predicted on @cmicontent: https://t.co/zW2799Pda2 And on @ExpWriters: https://t.co/P5JsSQzcuN Notable trends: High-quality content will continue to WIN Readers come first Brands need to have a WHY#ContentWritingChat pic.twitter.com/2srIMDhPNS — Julia McCoy (@JuliaEMcCoy) January 8, 2019 For Julia, she’s focused on three key things when it comes to Express Writers and her personal brand this year. She’s committed to creating high-quality content (as always), putting readers first, and knowing her why. A1) Few things: 1) Will email marketing continue to provide solid ROI? 2) The affordability of social media advertising 3) What new social media platform will be all the rage this year? 4) What platform will brands focus on to reach more of their audience#ContentWritingChat pic.twitter.com/mETKjCNTAo — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) January 8, 2019 Jason is wondering if 2019 will be a great year for email marketing in terms of ROI. He’s also going to be paying close attention to the cost of social media advertising, as well as the platforms that are going to be popular. A1: DEFINITELY Video & Podcasting. I’m going all in this year. #ContentWritingChat (P.S. Hellooooo. Glad to see everyone. Has been ages) — Warwick Brown (@warwickabrown) January 8, 2019 Warwick is putting his efforts into both video and podcasting. Both are great opportunities for brands to expand into, especially if their audience is interested in these content formats. A1. Top trends we have our eye on for #ContentMarketing in 2019? Voice search Micro Influencers Video Chatbots#ContentWritingChat — Bentley University (@bentleyu) January 8, 2019 Voice search, micro influencers, video, and chatbots are all hot trends to watch! A1: – visual content: live videos/videos becoming more prevalent – short-form vs. long-term, what will survive in 2019? – the growth of micro-influencers – new social platforms that come into play – AI/VR- how brands will utilize new technology#ContentWritingChat — Tamara (@itstamaragt) January 8, 2019 Tamara also agrees that video and micro influencers will be two of the big trends this year. She’s also watching out for artificial intelligence and virtual reality. A1. #Interactive #content is still underutilized! As #marketers, we must continue to change user experience to keep our audiences engaged and interested. #ContentWritingChat — SourceMedia (@SourceMediaCo) January 8, 2019 Interactive content could be a great way to get creative in 2019! A1 I was really inspired by Seth Godin’s book, “This is Marketing.” Going into 2019 I’m focused on two words: Intent. Empathy.#contentwritingchat — Bill Skowronski (@BillSkowronski) January 8, 2019 Thanks to some inspiration from Seth Godin, Bill is focused on intent and empathy. Very important for all brands! Q2: 47% of buyers view 3-5 blogs or other pieces of content before starting the buying process. How can we create strong, valuable blogs in 2019? Since blog posts play such a huge role in your business and making sales, it’s important that every piece of content is high-quality. How can we make that happen though? Follow these tips: A2 Do this for your blogs in 2019 for more success: ⁰⁰ ✔️Know your keywords for each blog⁰ ✔️Create COMPREHENSIVE content to lower bounce rate + ⬆️traffic⁰ ✔️Be READER focused Pssst… I have an #SEO blog writing course: https://t.co/MnA0yi0ofw#ContentWritingChat pic.twitter.com/Of4kB0B8GU — Julia McCoy (@JuliaEMcCoy) January 8, 2019 To ensure your blog posts are a success this year, there are a few key things Julia thinks we should all keep in mind. You need to know your keywords for each post, create comprehensive content to lower your bounce rate and increase traffic, and be focused on your reader. For anyone who needs help with SEO, she has the perfect course to guide you! The Expert SEO Content Writer Course has all the tips every online creator needs. A2) Three letters: S-E-O Creating content that includes keywords & phrases that your audience is searching for is one of many ways to get your content seen and your brand considered as the client continues to inform themselves before making a purchase.#ContentWritingChat pic.twitter.com/D33HPyJg5h — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) January 8, 2019 If you want your content to be discovered, it’s all about effectively optimizing your content. Spend some time studying the best SEO practices and put them to use. A2: As ever, it’s crucial to KNOW YOUR AUDIENCE. What are they looking for (content/imagery/message), and where are they interacting with said content? Know what drives them to convert.#ContentWritingChat https://t.co/SlD02SLh7r — ThinkSEM (@ThinkSEM) January 8, 2019 As Sarah mentioned, knowing your audience is crucial to your success. In order for your blog posts to be a hit, you have to create the content your audience is searching for and deliver tremendous value. … Read more

#ContentWritingChat Recap: Creating Content That Builds Your Brand Authority with Maria Duron

June 19, 2024April 6, 2018 by Rachel Moffett

It’s no secret that content is important. What we publish on our blogs and anywhere else online plays a role role in building our authority as a brand. That’s why we need to take it seriously and put the effort into creating content that truly shines. And in this week’s #ContentWritingChat, we’re showing you how to establish your authority with the content you produce. #ContentWritingChat Recap: Creating Content That Builds Your Brand Authority with Maria Duron Welcome to another amazing week of #ContentWritingChat! ?? We’re so excited to be joined by our guest host, @mariaduron! She’s a marketing coach and will be sharing her advice for creating content that builds your brand authority. ? pic.twitter.com/siO81AuLb8 — Express Writers (@ExpWriters) April 3, 2018 Our guest host this week was Maria Duron. She’s a marketing coach and speaker. Q1: Why does content play such an important role in establishing your brand? To kick off the chat, we asked everyone to share why content is so important for our brands. Here are a few of the responses we received so you can see just how valuable content can be: A1: It’s an opportunity for people to sample your character and competence when they “meet” you via your posts, articles, and event tweets. #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 As Maria pointed out, your content is an opportunity for people to sample your character. They get to know who you are through your blog posts, videos, and social media posts. A1) It’s important because it’s an extension of your brand. It’s your voice, your personality, how people will judge you, how they’ll decide if they continue to follow you. Content is a vital organ to sustaining a brand online!#ContentWritingChat pic.twitter.com/W0jrni375X — Jason Schemmel – Podcaster. Speaker. #GSDChat?️ (@JasonSchemmel) April 3, 2018 Jason said content is your voice, your personality, how people will judge you, and how they’ll decide whether or not to follow you. It’s essential for building your brand online. A1 Your brand is the perception others have of you. If you’re not publishing content that displays your expertise, you’re missing a huge opportunity to establish and control your brand. #contentwritingchat — Bill Skowronski (@BillSkowronski) April 3, 2018 As Bill said, your brand is the perception others have of you. You’re truly missing out if you aren’t publishing content that showcases your expertise. A1. Your #content will help readers will understand what you do in the industry, helping your brand build trust while educating your target audience. #ContentWritingChat — SourceMedia (@SourceMediaCo) April 3, 2018 Content helps readers understand what you do, while also building trust with them. A1: Content helps build authority and trust, especially content that readers find useful. They will likely come back to you as a knowledgeable source in the future too. #ContentWritingChat pic.twitter.com/dmusmmns5K — Netvantage Marketing (@netvantage) April 3, 2018 Lexie pointed out that content helps build authority and trust when you can provide content your readers find useful. When you do this, they’re more likely to come back time and time again. A1: Content helps people trust you! You could have a stellar background, but your potential audience might not understand that. Content gives your audience a way to try before they buy! #ContentWritingChat — Amanda Cross (@amandacrossco) April 3, 2018 Amanda agrees that content is all about trust! A1. Content helps to position you in your industry. It can support you in becoming thought leaders and provide value to your audience and customers. It establishes you as trustworthy. #ContentWritingChat — Ben Hardicre (@BenHardicre) April 3, 2018 Through the content you produce, you can position yourself as an expert in your industry. A1. Content is how your target audience gets to know you! They learn about your brand’s personality, your values, and your expertise in your field #ContentWritingChat — Megan McCarthy (@ImMeganMcCarthy) April 3, 2018 Megan said content is how your target audience gets to know you. They can learn all about your brand’s personality and values this way. Q2: What does it mean to have content that builds your brand authority? So, what exactly can content do for you? Here’s what you need to know: A2: As a professional at what you do, you need to know what your Unique Promise of Value is (UPV) or in marketing speak it’s a.k.a. Unique Value Proposition. What makes you so unique? #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 A2: Why do people go to you? Why and how do you help them? Your content needs to express + exude this in everything that you share. #contentwritingchat — Maria Elena Duron #MarketingCoachMaria (@mariaduron) April 3, 2018 Maria’s advice is to know what your unique promise of value is. Determine what makes you unique and incorporate that into the content you publish. Think about why people go to you and how you can help them. A2. You can’t build your brand with crap content. The only kind of content that will build your brand online is 10x content. You’ve got to be ten times better than anything else on the subject. Research, time and creativity are keys to creating this. #ContentWritingChat — Julia McCoy | Author, Educator, CEO (@JuliaEMcCoy) April 3, 2018 As Julia said, you can’t build your brand with crap content. You need to put your best work out there to build a loyal audience. A2: Having content that builds your brand authority means creating quality content that helps your readers and likely sticks with them. #ContentWritingChat pic.twitter.com/J139AqmN8a — Netvantage Marketing (@netvantage) April 3, 2018 Lexie knows that great content is going to stick with your audience for a long time. A2: It means you’ve created content that sticks with people; they remember you (your brand) when they’re looking for “x” — it’s content that resonates, hits an emotional chord, answers a need.#ContentWritingChat https://t.co/rcsLaL9Npp — ThinkSEM (@ThinkSEM) April 3, 2018 Sarah also agrees that great content will stick with people and help them remember you. A2: Having content that builds your … Read more

#ContentWritingChat Recap: The Best Strategies on How to Use LinkedIn for Your Brand with Warwick Brown

June 19, 2024March 30, 2018 by Rachel Moffett

What are your thoughts on LinkedIn? Are you actively using this platform as a tool to build your brand online? If not, you might want to reconsider! It can be a fantastic way to generate brand awareness, as well as bring in leads for your business. However, the key to success with any social media platform is to know how to use it effectively. And that’s exactly what we talked about in this week’s #ContentWritingChat! #ContentWritingChat Recap: The Best Strategies on How to Use LinkedIn for Your Brand with Warwick Brown Welcome to #ContentWritingChat! Today, we’re going to be sharing strategies on how you can best used LinkedIn for your brand. Our guest host for the chat is @warwickabrown, so be sure to give him a warm welcome! ?? pic.twitter.com/7fES0NJEWI — Express Writers (@ExpWriters) March 27, 2018 Our guest host this week was Warwick Brown. He helps account managers find success by sharing tons of skills and tips with them. Warwick has also been a member of the #ContentWritingChat community for some time now, so it was great having him step into the guest hosting role. He’s very knowledgeable on LinkedIn and he shared a lot of great tips during the chat. So, let’s go ahead and dive into the recap! Q1: How does LinkedIn feature in your content marketing or social media strategy? Is it a priority? To kick off the chat, we had to see just how many people were already taking LinkedIn seriously. Responses were all across the board, with some who love LinkedIn and are active on the platform, and others who aren’t fully invested. Here are a few of the answers we received: A1: #LinkedIn is now my biggest priority for social media and outside of my blog, my biggest priority for content. There’s no other place that will get you noticed by the right people as quickly #contentwritingchat — Warwick Brown (@warwickabrown) March 27, 2018 For Warwick, LinkedIn is his biggest priority when it comes to social media. And that should really come as no surprise, otherwise we couldn’t have invited him to speak on the topic for our chat! Because of his passion for the platform, he’s learned a lot about using it effectively. A1a: It’s also just a great place to hang out and find like minded people in your profession or industry. I’m learning a lot and there’s much less noise than on other platforms #contentwritingchat — Warwick Brown (@warwickabrown) March 27, 2018 Warwick went on to say it’s a great place to hang out and find like-minded people within your industry. It can be fantastic for anyone looking to make new connections. A1 It is my main focus when it comes to promoting my business. I am very active and get tons of engagement. The others are great too, but @LinkedIn ROCKS #contentwritingchat — Jade Alberts Consulting (@Jade_A_Consult) March 27, 2018 Jade said LinkedIn is a top priority for him as well. He’s very active there and see a lot of engagement as a result. A1: LinkedIn is a huge priority for me! I know that it can help me reach potential clients and other freelancers so I spend time there every day! #ContentWritingChat — Amanda Cross (@amandacrossco) March 27, 2018 For Amanda, LinkedIn has been helpful in reaching potential clients and connecting with other freelancers. A1: It is a priority for me. There is a lot of opportunity to connect with like-minded professionals, but also to genuinely connect with people you admire and want to learn from or do business with #contentwritingchat — Corina Manea (@corinamanea) March 27, 2018 Corina said LinkedIn is a must for her as well, primarily for making new connections. A1. I’m trying to familiarize myself more with the platform this year. I think its a great natural extension of my work here on twitter. Lots of connections from both platforms/ #ContentWritingChat — Gene Petrov // Leadership & Marketing Consulting (@GenePetrovLMC) March 27, 2018 Gene said he’s trying to learn more about the platform in the year ahead. A1: I am still learning about #LinkedIn but can see it’s potential within a strategy. I have already connected with like minded people and have some face to face meetings planned as a result. So far I have learnt that it’s a great networking tool. #ContentWritingChat — Suze Cooper ✨ (@minicoopersmum) March 27, 2018 Suze is also wanting to learn more about LinkedIn to use it more seriously, as she sees the potential it has to offer. A1: For now, it’s not something I can’t live without. But it sure is a priority to learn and use more of. I’ve been ignoring it because I never quite understood the LinkedIn side of social. It’s seriously interesting. #ContentWritingChat — Narmadhaa (@s_narmadhaa) March 27, 2018 For Narmadhaa, LinkedIn isn’t exactly a necessity. A1: It’s a goal, but we’re kind of unsure about how to break into using it effectively to reach new people. Any tips or suggested reading would be much appreciated! #ContentWritingChat — Rachel Voorhees (@rachvoo) March 27, 2018 The main reason many people hold themselves back from using LinkedIn is because they aren’t sure how to use it effectively for their brands. Rachel feels the same way. Q2: Do you publish content on LinkedIn articles? What do you like (or dislike) about the publishing platform? Next, we moved into talking about publishing content on LinkedIn’s platform. It’s something that many people have experimented with, but is it worth investing your time into? Here’s what some of our chat participants had to say about it: A2: Yes. It’s one of the easiest content publishing platforms. Really easy to format, shows up nicely in your feed and easy to share on other platforms #contentwritingchat — Warwick Brown (@warwickabrown) March 27, 2018 Warwick feels LinkedIn has one of the easiest content publishing platforms. He finds it to be very user-friendly, which could make it worth trying out. A2: I do! I love their publishing area. I like it because … Read more