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#ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao

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#ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao

Are you up-to-date on all the latest content marketing trends? In this week’s #ContentWritingChat, we shared all the hottest tips and trends you need to know for a successful content marketing strategy. Does that sound like just what your brand needs right now? Keep reading for the recap of our latest chat! It’s filled with some amazing advice that you’ll want to implement ASAP! #ContentWritingChat Recap: Content Marketing Trends for 2017 with Dennis Shiao Welcome to #ContentWritingChat! Today, @dshiao is guest hosting to talk all about #ContentMarketing trends for 2017! ? pic.twitter.com/XE2IElvhdf — Express Writers (@ExpWriters) August 29, 2017 Our guest host this week was Dennis Shiao. Dennis handles content marketing at DNN Software. He shared some great tips with us throughout the chat, which you won’t want to miss! Let’s dive into the recap for everything you need to know on content marketing trends for 2017. Q1: Why is it important to keep an eye on content marketing trends? How can it impact us as creators? Not feeling convinced that you should be keeping up with the latest when it comes to content marketing trends? These tweets will show you why it’s important for all content creators: A1 Watching trends help you plan strategy. Sometimes you ride the trend, other times you might go the other way #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 A1b Sometimes, understanding the current trends can give you ideas on how to start a new one. #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 Keeping an eye on the trends will help you plan your strategy. As Dennis mentioned, sometimes you ride the trend and sometimes you go the other way. When you understand the current content marketing trends, it can even give you ideas on how to start a new one. A1c General advice – don’t follow trends just to follow them. Most people do that. There’s value in being different #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 His general advice is not to follow just just follow them. Dennis feels there’s value in being different, so make sure you embrace that. A1 Knowing trends = VITAL to content creators. By staying up on platform/tool/SEO changes, we serve our clients best #ContentWritingchat — Julia McCoy ? (@JuliaEMcCoy) August 29, 2017 Julia knows that knowing the latest trends is essential for content creators. You want to stay updated on the platforms, tools, and SEO to better serve your clients. A1: #contentmarketing is always evolving so as creators, we have to evolve with the market to appeal to our audience. #ContentWritingChat — Flying Cork (@flyingcorkpgh) August 29, 2017 Content marketing is something that is constantly evolving and you need to keep up to appeal to your audience. A1. Staying on top of trends and changes in our industry keeps our content fresh and relevant. #contentwritingchat — Bourbon & Honey (@BrittanyBrander) August 29, 2017 Being aware of trends also helps keep your content fresh and relevant. A1: Keeping up on trends helps show clients that you stay on top of things! #contentwritingchat — Netvantage Marketing (@netvantage) August 29, 2017 As Lexie said, knowing the trends shows your clients that you stay on top of all the latest information. It’s going to help them see that you really know your stuff! A1b: When you monitor marketing trends it means you always have something to test. And everyone should be testing! #ContentWritingChat — Maureen Jann (@MaureenOnPoint) August 29, 2017 Maureen brought up a great point about testing. When you monitor and try out new trends, you can test to see how it works for you. You’ll know what’s the right fit for your brand and your audience. A1: Part of reflecting and planning your future growth is looking at the past and present state of marketing. #ContentWritingChat — Ray Sidney-Smith (@w3consulting) August 29, 2017 As Ray said, part of reflecting and planning your future growth is looking at the past and present when it comes to content marketing. It’s important to reflect to see where things have been, where they’re going, and how you can adapt. Q2: What have been the top content marketing trends to implement into your strategy so far this year? Have there been any game-changing trends you implemented into your strategy this year? Our chat participants shared a few that were essential for them to incorporate: A2 My belief is that high quality wins. So I’ve been publishing less, but trying to do it better. #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 For Dennis, he knows that high-quality content is a clear winner. He’s been focusing on publishing less, but striving to produce even better content. A2: At Netvantage, we’ve continued on with the trend of less is more. Creating less content, but ensuring quality. #contentwritingchat — Netvantage Marketing (@netvantage) August 29, 2017 The team at Netvantage is doing the same. Quality always beats quantity when it comes to the content you’re producing. A2 We’re committed to surfacing content ideas from our existing customers instead of leading with guesswork. #ContentWritingChat — Bill Skowronski (@BillSkowronski) August 29, 2017 When you’re creating content, you also need to deliver what your audience wants. Bill is committed to focusing on his existing customers and learning what they need, instead of guessing on what he should be creating. A2. Recycling content and iterating on what works. Embracing and testing new content formats (audio/podcasting, etc.) #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 29, 2017 Kristen knows that recycling content is a big trend that is really paying off these days. It helps you make the most of what you’ve published in the past. She also said testing new content formats, such as podcasts, is also beneficial. A2d The other clear trend is podcasting. I haven’t started my own just yet. But I listen to a lot! #contentwritingchat — Dennis Shiao ✍️ (@dshiao) August 29, 2017 Even Dennis knows podcasting is a trend that’s still on the rise! Although he hasn’t started one of … Read more

#ContentWritingChat Recap: "Back to School" with Your Site Presence & SEO: 101 Refresher

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#ContentWritingChat Recap: "Back to School" with Your Site Presence & SEO: 101 Refresher

This time of year, a lot of people are heading back to school. They’re stocking up on supplies, getting textbooks, and preparing for another semester of classes. However, even if you’re not heading back to school, it doesn’t mean you can’t do a little learning! For this week’s #ContentWritingChat, we decided to go “back to school” by talking about the basics of building your site presence and mastering SEO. This was another one of our community chats, where our participants are the stars of the show. And they certainly had some great advice to share! #ContentWritingChat Recap: “Back to School” with Your Site Presence & SEO: 101 Refresher Welcome to #ContentWritingChat! Today, we’re going “back to school” with a refresher on your site presence and #SEO! ? pic.twitter.com/bvY375B8qk — Express Writers (@ExpWriters) August 22, 2017 If you’re ready for a refresher course on site presence and SEO, you’re in the right place! Grab a pen and paper to take some notes and let’s dive right in! Q1: Explain the importance of SEO and how it integrates into your online marketing. To kick off the chat, we asked everyone to share why they feel SEO is important. What did they have to say about it? Here are a few responses from the chat: A1) SEO helps people find & see you online. Keywords, phrases, links, & other things help the visibility of your brand. #ContentWritingChat pic.twitter.com/v5RU365fxM — Jason Schemmel (@JasonSchemmel) August 22, 2017 As Jason said, SEO helps people find and see you online. The keywords you target in your content are just one of the ways you can boost your visibility in search rankings. A1: SEO is integrated into the content we create. We do keyword research which is used in the page title, body copy, etc #contentwritingchat — Netvantage Marketing (@netvantage) August 22, 2017 Lexie mentioned that SEO is a huge part of everything they do over at Netvantage Marketing. They conduct keyword research before creating anything. Then, that keyword is used in the page title, body copy, etc. A1: In summary, good SEO helps a brand to be searchable/more visible on search engines like Google. #ContentWritingChat — Win Shi Wong (@winshiwong) August 22, 2017 When done right, SEO helps your brand become searchable and more visible on search engines. This is why you want to conduct keyword research and choose the right keywords for each piece of content you publish. A1: #seo = how you’re put on the search engine map. If Google doesn’t know you exist, it can’t send people to your site! #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) August 22, 2017 As Elizabeth pointed out, Google can’t send people to your site if they don’t know you exist. A1. You can’t just build something and expect it to be successful. You have to make sure it’s searchable & relevant. #contentwritingchat — Bourbon & Honey (@BrittanyBrander) August 22, 2017 Brittany made a great point! You can’t build something and expect it to be successful. You can’t just publish a piece of content and expect people to find it. You have to put in the effort to optimize your content for search engines like Google. Q2: What are the basic SEO steps every blogger needs to take when publishing new content? To get started with SEO, we need to have the basics covered. So, which steps should you always keep in mind when you’re publishing a new piece of content? Here’s some advice: A2 ?? a) know your audience, their interests/questions b) research long-tail keywords within their topics of interest #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) August 22, 2017 As Julia said, it starts with knowing your audience. Without knowing your audience and understanding their needs, you can’t create content they’re interested in. You’ll want to follow that up with keyword research to choose the right long-tail keywords for your content. A2: First, do keyword research. Use that keyword research in the page title, meta, body copy, but do so NATURALLY. #contentwritingchat — Netvantage Marketing (@netvantage) August 22, 2017 Lexie also knows that keyword research is an essential beginning. The keyword you choose for a piece of content will be used in the page title, meta description, and throughout the body copy. However, as she pointed out, you should always incorporate the keyword in a way that’s natural. A2: Pay attn. to what the target audience is talking about. What are their pain points/FAQs. Use that to drive content. #ContentWritingChat — Flying Cork (@flyingcorkpgh) August 22, 2017 Choosing the right keywords goes back to paying attention to your audience. Your content should address their pain points and the questions they’re asking. A2. Gather insights: keywords people are searching for and conversations they are having. (1/2) #contentwritingchat — Bourbon & Honey (@BrittanyBrander) August 22, 2017 Brittany said you want to go for the keywords people are searching for. The right keywords are going to help you rank higher in search results. A2 I’ve always found this infographic as the simple way. But there’s more to it than just this. #ContentWritingChat pic.twitter.com/VAbzPzq1NF — Tony Stephan (@OmnipoTony) August 22, 2017 Tony shared a helpful infographic with some tips that are important to keep in mind! Q3: How can you make sure you’re speaking to the right audience in your search optimized content? Another priority is to make sure you’re reaching the right audience with the content you’re publishing on your website. After all, you don’t want to risk attracting all the wrong people to your site. Here’s how to make sure you reach the right people: A3) Audience & keyword research. Know who you want to reach, then research the terms/words they associate with most! #ContentWritingChat pic.twitter.com/ub4qhz80lS — Jason Schemmel (@JasonSchemmel) August 22, 2017 Audience and keyword research is essential here. As Jason said, you need to know who you want to reach and then research the terms and phrases they’re searching. This will help you write the content that targets your ideal audience. A3. Do research & create a persona … Read more

#ContentWritingChat Recap: How to Create Authority Content for Serious Return in Your Blogging with Julia McCoy

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#ContentWritingChat Recap: How to Create Authority Content for Serious Return in Your Blogging with Julia McCoy

Are you wondering how to create authority content for your blog to see major results online? This week’s #ContentWritingChat is especially for you! Our chat participants shared some amazing advice that will have you creating high-quality content in no time at all. #ContentWritingChat Recap: How to Create Authority Content for Serious Return in Your Blogging with Julia McCoy Welcome to #ContentWritingChat! Today, @JuliaEMcCoy is guest hosting to talk about authoritative content! ? Who is ready to chat?! pic.twitter.com/ddWN2fk00b — Express Writers (@ExpWriters) August 15, 2017 Our CEO, Julia McCoy, joined in as a guest host for this week’s chat. Considering she provides valuable content on our own blog and for other websites, she’s a great person to teach all of us how to create authority content. Now, let’s dive into the recap! Q1: 2 million blogs go out daily. How can you create content that positions you as an authority in your field online? There are obviously a lot of blog posts being published on a daily basis. This makes it hard to stand out online, but it can be done if you position yourself as an authority. How do you do that? Check out this advice from the chat: A1 Have something to say that matters. 1) Know your audience 2) Write to be read 3) Be consistent with showing up. #ContentWritingChat pic.twitter.com/hAIVhxyyWM — Julia McCoy ? (@JuliaEMcCoy) August 15, 2017 Julia’s advice is to have something to say that actually matters. She says you need to know your audience, write to be read, and be consistent by always showing up. A1: Know your audience so you can connect with them. By doing so, your audience will trust you, which builds authority. #contentwritingchat — Netvantage Marketing (@netvantage) August 15, 2017 Lexie’s advice is to make sure you know your audience so you can truly connect with them. This is going to help you build trust, therefore establishing you as an authority with your targeted audience members. A1a: Provide practical/actionable solutions to challenges your target audience needs help addressing. #ContentWritingChat — Javier Sanabria (@SanabriaJav) August 15, 2017 When you provide practical, actionable advice that addresses the needs of your audience, they’ll appreciate you for it. When they see that you can solve their problems, it starts to build your authority and keeps them coming back for more. A1: Using data & citing reliable sources to back up whatever it is you are saying are great ways to establish authority. #ContentWritingChat — Simply Measured (@simplymeasured) August 15, 2017 Don’t forget that you need to use data and cite sources to back up the points you make. You don’t want anyone questioning whether or not your content is reliable. A1. Try not to focus on all those other blogs. Do your thing and do it better than anybody else. #ContentWritingChat — YourWebContentWriter (@WebContent4U) August 15, 2017 Focus on YOU. You should always strive to do your best when you create authority content. A1 #funfact Authority is only given to those who earn it. Dedication to your audience and to good writing is key. #contentwritingchat pic.twitter.com/cE76cBc2qq — HeyOrca! (@HeyOrca) August 15, 2017 If you want to be an authority, you have to earn it. Kristen said you need to be dedicated to your audience and to quality writing. Q2: Discuss how to find and reach your audience personally to create authoritative content at is of specific value to them. Are you wondering how to find and reach your audience when creating content online? Here’s what you need to know: A2a New audience discovery: research your market w/ Facebook Audience Insights & Google surveys #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) August 15, 2017 A2b Existing audience discovery: survey your list with a form that asks them questions. Call a few clients up. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) August 15, 2017 Julia shared some great tips for getting to know your audience. She suggested researching your market with Facebook Audience Insights and Google surveys. For your existing audience, you can email your list a survey that asks questions you want answers to. Then, hop on the phone with a few clients and have a chat. A2: This is where #sociallistening comes into play. To provide value, you have to know what your audience needs. #ContentWritingChat — Simply Measured (@simplymeasured) August 15, 2017 Social listening is a great way to essentially eavesdrop on your audience. Figure out which platforms they spend the most time on and locate them. Pay attention to what they’re posting and talking about. A2. Most of the time, I find my audience through Twitter chats because this platform is so cool #contentwritingchat — Cheval John (@chevd80) August 15, 2017 A great way to perform social listening is through Twitter chats. Cheval knows how beneficial they are when it comes to finding your target audience. A2: Visit online forums/chats where the audience discusses their challenges; craft content around those conversations. #ContentWritingChat — Javier Sanabria (@SanabriaJav) August 15, 2017 Javier suggests checking out some online forums and chats where your audience is hanging out. Be present on those platforms by engaging with your audience. Figure out what they’re struggling with and you can create content that solves their problems. A2: Explore/ join Facebook Groups. Discover your audience + their FAQs. Create content based on those questions. #ContentWritingChat pic.twitter.com/5ZGVXO0dq3 — Beth Farris (@bethbabble) August 15, 2017 Facebook Groups are a great place to hang out! You just need to find the ones your audience spends their time in. Then, pay attention to what they’re saying! A2: Look at your data and then ask ?’s. We need to stop assuming and start listening to our audience. #ContentWritingChat pic.twitter.com/sQuwvLljhW — Seth Waite (@Seth_Waite) August 15, 2017 As Seth pointed out, we can also learn a lot about our audience from the data we’ve already obtained. Check out your Google Analytics to learn more about who your audience is and what they’re interested in, for example. Q3: What is one of the top authority content formats … Read more

#ContentWritingChat Recap: Writing Tips for Freelancers

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#ContentWritingChat Recap: Writing Tips for Freelancers

This week, we had our second community edition of #ContentWritingChat! In case you aren’t familiar, that basically means we allowed our participants to be the guest hosts for the hour. After all, they’re a pretty smart bunch with some amazing advice to share! Our latest chat on Writing Tips for Freelancers was no exception! #ContentWritingChat Recap: Writing Tips for Freelancers TODAY: Join us for #ContentWritingChat at 10 AM Central! Our topic is Writing Tips for Freelancers. ? pic.twitter.com/PQLb517Jbt — Express Writers (@ExpWriters) August 8, 2017 We asked our audience to vote on the topic for this week’s chat and Writing Tips for Freelancers won by just a few votes! Considering we have so many writers in our community, it’s no wonder this topic was chosen. Everyone who participated shared some helpful tips, which we’re sharing in this recap! Let’s dive in! Q1: What are the first steps to creating high-quality content? To kick things off, we asked everyone to share the first steps they take when it comes to creating high-quality content. Here’s what a few of them had to say: A1: Step 1 — Know Thy Audience Step 2 — Plan It Out (what/when/where) Step 3 — Execute (write/publish/amplify)#ContentWritingChat https://t.co/XvPELGLeUb — ThinkSEM (@ThinkSEM) August 8, 2017 Sarah has three steps she follows when it comes to content creation. Knowing your audience is the first step. Then, you plan it out by determining what, when, and where. And finally, it’s time to execute by writing and publishing your content. A1: High quality content=Understanding of the market, top notch writers, and designers who understand your brand. #ContentWritingChat pic.twitter.com/N81m9AGfQP — Maureen Jann (@MaureenOnPoint) August 8, 2017 Maureen knows it’s so important to understand your target market when creating content. You also need to have top-notch writers and designers that understand your brand. These are all essential elements to creating amazing content! A1: The first step in creating high-quality content is understanding your audience. You want to write with them in mind. #ContentWritingChat — Rachel (@redheadrachel) August 8, 2017 As mentioned, it’s crucial to know who your audience is and what they want. You should always create content with them in mind. A1: Step one is to learn about your audience. Find out what content they want & need & how they want to receive it. #contentwritingchat — Netvantage Marketing (@netvantage) August 8, 2017 Not only do you want to know what your audience is interested in, but you should also determine how they prefer to receive content. What format resonates with them the most? A1 research to see what’s already been written, where the gaps are, and what can be added to the conversation #contentwritingchat — Susan Moeller (@SusanCMoeller) August 8, 2017 Susan offered some great advice for this question. She suggests conducting research to see what’s already been written and figure out what the gaps are. What can be added to the conversation that you are capable of writing? A1: Knowing how to write helps xD But high-quality content starts with a defined purpose. #ContentWritingChat pic.twitter.com/kAzEf9ataL — Sarah Nelson (@Blogging_Geek) August 8, 2017 As Sarah mentioned, it’s important to know your purpose. Why are you producing this piece of content? What is your end goal? When you’re creating, keep that purpose in mind. A1. Know your audience, what you want to say, how you want them to feel, and what you want them to do next. #contentwritingchat — Kristin Huntley (@seekristintweet) August 8, 2017 Kristin suggests knowing your audience, what you want to say, how you want readers to feels and what you want them to do next. A1 SEO keyword + user intent research! You have to know what your reader wants before you start thinking about content. #contentwritingchat — Lex (@estherproject) August 8, 2017 For Lex, she starts with conducting SEO keyword and user intent research. This helps her figure out what her audience wants so she can create content for them. Q2: How do you know when a piece is good enough to be published? Too many people hold themselves back from hitting publish on a piece because they worry it’s not “good enough.” So, how exactly do you know when a piece is ready to go live? Here’s some advice: A2: When it fulfills the goals you’ve set for writing it — purpose, questions answered, tone, etc. #ContentWritingChat https://t.co/vQDgONXGpT — ThinkSEM (@ThinkSEM) August 8, 2017 Sarah said a piece of content is good enough to publish when it fulfills the goals you set out to achieve. Consider your purpose, the questions you’ve answered, your tone, etc. A2 a) It speaks 2 Qs & needs of your TA b) It’s structured & well-researched c) You got your SEO & KW right d) Clear CTA#ContentWritingChat https://t.co/VltAw1wt2n — Zala Bricelj (@ZalkaB) August 8, 2017 Zala said to make sure your content: addresses the needs of your audience, is structured and well-researched, is optimized with the right keyword, and has a clear call to action. A2: Ideally when someone else proofs and edits. Or wait a day between writing & editing yourself. Fresh eyes help.#ContentWritingChat — Danielle Bullen Love (@daniellewriter) August 8, 2017 For Danielle, she feels a post is ready to go after someone else has proofread it and made edits. If you don’t have someone to edit for you, wait a day after writing before editing it yourself. This allows you to review the content with fresh eyes. A2: It’s never as good as you want it to be. You need a second & third pair of eyes you trust. ??#ContentWritingChat https://t.co/j9L5H1jVje — Bruce Kennedy (@BruceKennedy1) August 8, 2017 Bruce also suggests having a second and third pair of eyes looking over your content if possible. A2: make sure your coworkers approve! We have a system of 3 people editing & checking articles prior to publication! #contentwritingchat — Independent Retailer (@indretailer) August 8, 2017 For some, you might have a team that a piece of content needs to go through prior to publication. If you do, make sure … Read more

#ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx

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#ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx

Are you wondering how to build a personal brand that stands out online? If so, you’re in luck! That’s exactly what we discussed in our latest #ContentWritingChat. We talked about what it means to have a personal brand, the first steps you need to take to build your brand, and how you can incorporate personality into all of your online content. Does that sound like exactly what you need right now? Keep reading for our recap of Tuesday’s chat! #ContentWritingChat Recap: How to Build a Highly Profitable Personal Brand with Anthony John Amyx Join us for #ContentWritingChat on Tuesday, August 1st at 10 AM Central with @ajamyx! pic.twitter.com/q6PmBRthA5 — Express Writers (@ExpWriters) July 25, 2017 Our guest host this week was Anthony John Amyx. He’s a personal brand and business growth strategist. He shared some great advice with us this week, which you’ll want to check out! Q1: What does it mean to have a personal brand and why is it important? So, what exactly does it mean to have a personal brand of your own? And why is it such an important thing? Here are a few of the responses we received during the chat: A1. Why you should have a personal brand #contentwritingchat pic.twitter.com/G3s2NVrCXZ — Anthony John Amyx (@ajamyx) August 1, 2017 If you want to stand out online, you need to have a personal brand. Show what you’re passionate about and what you have to offer that can help others. This is ultimately going to separate you from others. A1: It is our reputation – what ppl think when our name comes to mind. We all have one. That’s why it’s important. #contentwritingchat — Javier Sanabria (@SanabriaJav) August 1, 2017 As Javi pointed out, your personal brand is your reputation. It’s what other people think of when your name crosses their mind. Whether you realize it or not, we all have a personal brand. That’s why it’s so important to be aware of it. A1 Personal branding is when you apply your name to your products/services and establish yourself as a brand. #ContentWritingChat pic.twitter.com/CzFSAL1PVY — Julia McCoy ? (@JuliaEMcCoy) August 1, 2017 Julia said personal branding is when you apply your name to your products and services. This begins to establish you as your own brand. A1. Personal brand is the image we portray of ourselves/business. Visual yes, but also values, priorities and influence. #contentwritingchat — YourWebContentWriter (@WebContent4U) August 1, 2017 Your personal brand goes beyond the visuals, but it also includes your values, priorities, and influence. It’s all about how you portray yourself online. A1: Having a personal brand helps to know what your business stands for and for people to connect with you. #ContentWritingChat — Mind of a Diva (@MindofaDiva) August 1, 2017 Your brand is going to attract the right people and help them connect with you on a deeper level. A1a. You have a personal brand regardless of you maintain it or not, it’s your rep. #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) August 1, 2017 Rebecca knows that we all have a personal brand, whether you maintain it or not. That’s why it’s better to be in control of what you’re putting out there online because it directly impacts your reputation. Q2: What are the first steps to building a personal brand online? Now that you know why it’s important to build a personal brand, you’re likely wondering how to create a brand of your own. Here are the first steps you should take to establish your brand: A2. Continued #ContentWritingChat pic.twitter.com/QJuyOETNFk — Anthony John Amyx (@ajamyx) August 1, 2017 Make sure you know who your target audience is and know your story as well. You also want to build a platform to get people onto your list. All of this should come before you focus on promotion. A2: Make sure you know what you want to be known for. From topic to voice, get the building blocks in place. #ContentWritingChat — Maureen Jann (@MaureenOnPoint) August 1, 2017 Maureen said you need to know what you want to be known for first. Get those building blocks in place in order to get started. You want to know which topics you’ll talk about and you need to find your voice. A2: Be personable. Use what you’re passionate about to start to build your brand, you can always expand from there. #contentwritingchat — Netvantage Marketing (@netvantage) August 1, 2017 Passion is always going to be a key to success. Know what you’re passionate about and use that as fuel to build and grow your personal brand. A2: What’s your niche & your original take? Be interesting, present, knowledgeable, original, & in demand. #contentwritingchat — Shelly Lucas (@pisarose) August 1, 2017 It’s important that you figure out your niche and what makes you original. As Shelly said, you should be interested, present, knowledgeable, original, and in demand. A2: Well, you should start by deciding who you want to be, and then be that person. Don’t fake it. #ContentWritingChat pic.twitter.com/QWuBMYXFD7 — Sarah Nelson (@Blogging_Geek) August 1, 2017 One very important tip to remember when building your personal brand: don’t fake it. People will see right through you if you aren’t being genuine. Be yourself and that’s what will resonate with them. A2: Putting out content that helps you build your brand. #ContentWritingChat https://t.co/cxjFXWpZir — Nick Lingerfelt (@nicklingerfelt) August 1, 2017 Nick said you want to put out content that’s going to help you build your brand. Know what’s going to resonate with your audience and what aligns with your goals and share content that fits that. A2. You can provide value to your audience on a daily basis and earn their trust #contentwritingchat — Cheval John (@chevd80) August 1, 2017 Cheval’s advice is to provide value to your audience on a daily basis. This is going to help establish trust and allow you to build a relationship with them. A2: Participate in @Twitter chats in your niche. #ContentWritingChat — Danielle Bullen Love (@daniellewriter) August 1, 2017 A … Read more

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

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#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies. #ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza Join us for #ContentWritingChat on Tuesday, July 25th with @CardozaGab to talk about engagement strategies on Twitter! ? pic.twitter.com/0CTGwqLChS — Express Writers (@ExpWriters) July 18, 2017 Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap! Q1: What is your favorite thing about Twitter? To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say: A1 Twitter exposes you to new: opportunities friendships experiences info perspectives Access to lifelong learning!#ContentWritingChat pic.twitter.com/dzPKQfq2rG — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn. A1: The relationships! You can find like-minded people through hashtags. #contentwritingchat — Netvantage Marketing (@netvantage) July 25, 2017 Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with. A1a: The ability to connect and have valuable convos with those in my industry across the world & share ideas/tips! #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) July 25, 2017 Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world. A1) I love how easy it is to start a direct convo w/ anyone or any brand. My network has vastly expanded b/c of Twitter! #ContentWritingChat pic.twitter.com/WN5t3bdaPx — Jason Schemmel (@JasonSchemmel) July 25, 2017 Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network. A1 Twitter offers access to professional development in real time Twitter chats, and leads to offline relationships #contentwritingchat — Bill Skowronski (@BillSkowronski) July 25, 2017 Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well. A1: It’s INSTANT! News/weather before anyone else has it; connecting w/Tweeps from across the globe. Info @ fingertips!#ContentWritingChat https://t.co/9EZ2c7q0ep — ThinkSEM (@ThinkSEM) July 25, 2017 As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform. A1: The global reach with the ability to build relationships and learn from others around the ? #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 25, 2017 Elizabeth knows the global reach that Twitter gives you access to is pretty powerful. A1: Learning opportunities! I read articles about #writing & social media I wouldn’t have seen otherwise#ContentWritingChat #Twitter — Danielle Bullen Love (@daniellewriter) July 25, 2017 Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise. A1 Twitter allows you to toggle between the personal and professional. Can’t do that on LinkedIn, and it’s tricky on FB. #ContentWritingChat — Ken Gordon (@quickmuse) July 25, 2017 Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook. Q2: What can you do to ensure you’re growing your Twitter account with quality followers? When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips: A2. Have a strategy 1 Purpose 2 Message 3 Goals Define your audience & ENGAGE. Attract quality by offering quality!#ContentWritingChat pic.twitter.com/A63vQWeSCH — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them. A2: Make sure you’re reaching out to/connecting/interacting with the right audience. Quality = activity in this realm.#ContentWritingChat https://t.co/6CsJPLz9X3 — ThinkSEM (@ThinkSEM) July 25, 2017 Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others. A2 Quality is a two-way street, you gotta put in the effort to engage and interact with your followers! #ContentWritingChat pic.twitter.com/xt73E9s1wO — HeyOrca! (@HeyOrca) July 25, 2017 This is advice everyone needs to remember! You have … Read more

#ContentWritingChat Recap: Using Twitter for Book Marketing & Promotion with Rachel Thompson

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#ContentWritingChat Recap: Using Twitter for Book Marketing & Promotion with Rachel Thompson

Calling all authors! Are you wondering how you can use Twitter to market and promote your brand new book? If so, you’re in luck! That’s exactly the topic we discussed in our latest #ContentWritingChat. Some amazing tips were shared from our guest host and our chat participants. We’ve compiled some of the responses into this helpful recap, so let’s dive in! #ContentWritingChat Recap: Using Twitter for Book Marketing and Promotion with Rachel Thompson Join us for #ContentWritingChat on Tuesday, July 18th at 10 AM Central with @BadRedheadMedia! pic.twitter.com/GqRoItdM4z — Express Writers (@ExpWriters) July 12, 2017 Our guest host this week was Rachel Thompson. She’s an author, a marketer, and the owner of BadRedhead Media. Having used Twitter to market her own books, she really knows her stuff! We were excited to have her join our chat and share her expertise. Q1: What’s the best way to use Twitter to sell books? To kick off this week’s chat, we asked everyone to share how they felt was the best way to use Twitter to sell books. We received some great responses to this question, so here are a few of the answers: A1: Simple. Don’t use Twitter to SELL. Use it to build relationships with readers. Be strategic to CONNECT @writingchat #contentwritingchat — Rachel Thompson (@BadRedheadMedia) July 18, 2017 A1b: Strategically follow READERS in your demo, provide valuable content, listen, be authentic/helpful @ExpWriters #contentwritingchat — Rachel Thompson (@BadRedheadMedia) July 18, 2017 Rachel’s advice is not to use Twitter to sell. Instead, she said to focus on building relationships with your current and potential readers. When you make that connection with people, it’s going to help you in the long run because people will be more inclined to buy from someone they know and trust. She also suggests strategically following readers in your demographic. Provide them with valuable content, listen to what they have to say, and be authentic and helpful. They’ll appreciate you for it! A1: Have never done it; would assume it’s the same as selling ANYTHING: find audience, meet their needs, network, etc.#ContentWritingChat https://t.co/bafyrYkx1P — ThinkSEM (@ThinkSEM) July 18, 2017 Even though it’s not something that Sarah has experience with just yet, she offered some great advice. She says you need to find your audience, meet their needs, and focus on networking. A1) Two thoughts: Sell yourself, and why your words are worth reading. Sell your words, and why they should be read.#ContentWritingChat pic.twitter.com/PZjBmrVDOE — Jeff Reno(e) ? (@Renoe) July 18, 2017 Jenn has a great way of looking at selling! She says you need to sell yourself and why your words are worth reading. You also need to sell your words and why they should be read. If people don’t see the value in what you’ve created, they aren’t going to bother making a purchase. A1: I think, as someone who hasn’t done it (yet), you need to focus on expressing value that relates to audience needs. #ContentWritingChat — Annaliese Henwood? (@MktgInnovator) July 18, 2017 Annaliese agrees. She says it’s all about focusing on the value you can provide. If you want to be successful with book marketing, showcase the value you have to offer. A1: Have your following promote the book.Create a contest & let them use excerpts from the book to create fan art. #contentwritingchat — Netvantage Marketing (@netvantage) July 18, 2017 You can also get creative with how your promote your next book. Have your audience get involved through a contest, which is a great way to get them doing some marketing for you. We love the idea of having them create fan art inspired by the book. Q2: How many Twitter followers do you need to be successful? Do you need to have a specific amount of followers in order to succeed at promoting your book? Or does it not matter? Here’s what some of our chat participants had to say: A2: People ask me this ALL the time. the truth is: it’s about quality not quantity as well as interaction @writingchat #contentwritingchat — Rachel Thompson (@BadRedheadMedia) July 18, 2017 A2: Most importantly, follow strategically: readers, book bloggers, reviewers, publishing influencers @writingchat #contentwritingchat — Rachel Thompson (@BadRedheadMedia) July 18, 2017 Rachel was spot-on with her answer here. As she said, it’s all about quality and not quantity. You want followers who are truly interested in what you have to say and the work you’re creating. That’s key to seeing results with social media. She also said that you should follow readers, book bloggers, reviewers, and publishing influencers. It’s a great idea to keep up with what those people are talking about and taking the time to engage with them. A2: It’s less about the NUMBER of followers and more about QUALITY. Tons of followers who don’t engage won’t matter. #ContentWritingChat — Rachel Moffett (@redheadrachel) July 18, 2017 After all, tons of followers who don’t engage with you won’t matter. You’d be better off with a smaller, engaged group than a larger group who isn’t pay any attention. A2: On @twitter, it’s a matter of quality, not quantity: 100 engaged followers are better than 10K silent ones!#ContentWritingChat pic.twitter.com/Y6iBEGqcCt — @AndreaTorti90 (@andreatorti90) July 18, 2017 Andrea agrees! He said that 100 engaged followers on Twitter is much better than having 10,000 followers who are silent. You need an audience who is actually listening to you and engaging. Those are the people who will be most likely to buy. A2: You need the followers that read your books. That could be 10 or it could be 10,000. Quality over quantity. #contentwritingchat — Netvantage Marketing (@netvantage) July 18, 2017 Focus on building a following of current readers and potential readers if you want to succeed on Twitter. Q3: What’s better: automation or no automation? How do you feel about automation? Is it acceptable when promoting your book on social media or should it be avoided? Here’s some advice: A3: First, let’s clarify what we mean by automation. AutoDMs are the cockroaches of Twitter. So NO on those … Read more

#ContentWritingChat Recap: 2017 Content Creation Tips and Tricks

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#ContentWritingChat Recap: 2017 Content Creation Tips and Tricks

This week on #ContentWritingChat, we decided to switch things up a bit! As you may know by now, we typically have a guest host join us every week. Well, this Tuesday we decided to have a community chat and just let our participants be the main focus. After all, we do love each and every person who joins us for an hour of fun every Tuesday! This community chat went so well that we’re actually going to incorporate them into our #ContentWritingChat schedule every month. We’re even going to give you you the opportunity to give input on upcoming chat topics, so stay tuned! But for now, let’s dive into the recap of this week’s chat where we talked all about content creation tips and trick for 2017! #ContentWritingChat Recap: 2017 Content Creation Tips and Tricks Welcome to #ContentWritingChat! Today, we’re having a community chat all about content creation tips and tricks! ?? pic.twitter.com/fNahyGR0hz — Express Writers (@ExpWriters) July 11, 2017 In Tuesday’s chat, we invited everyone to join us and talk content creation. Being that so many members of our #ContentWritingChat community are writers, it’s no surprise that they all had some great advice to share. Let’s get to it! Q1: When it comes to content, what’s the first step you should always take before you begin creating? Before you dive head first into writing content, there are a few things you should do beforehand! What might those things be? Here’s what a few of our participants believe are the essential first steps: A1: Think — what does my audience/ideal customer need to see? #ContentWritingChat https://t.co/f0CaOh27Pk — ThinkSEM (@ThinkSEM) July 11, 2017 Sarah is spot-on with her answer! She knows that you have to determine what your audience needs to see before you can start with content creation. After all, if you aren’t sure what your audience needs, how can you create content that will resonate? A1: Get to know your audience. Learn what information they need and how they want to receive it. #contentwritingchat — Netvantage Marketing (@netvantage) July 11, 2017 As you spend time getting to know your audience, you also want to determine how they like to receive content. Do they prefer a specific content format or a certain platform? These are all important things to consider before you create. A1. Date your audience. Get to know them before asking them to take a content journey with you. #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 11, 2017 We like the way Brittany put it! Date your audience to get to know them before taking them along on your content journey. A1 Have a message! If you have no takeaway point, then your content becomes rather meaningless! #ContentWritingChat pic.twitter.com/lghgUkqHXI — HeyOrca! (@HeyOrca) July 11, 2017 Having a message behind your content is important as well. You want your audience to read your content and be able to walk away with something of value. Make sure your content always serves a purpose. A1 Be really clear – know WHY you’re abt 2 create this content. What purpose does it serve? Are you creating to create? #ContentWritingChat https://t.co/vNHy0UdugG — Zala Bricelj (@ZalkaB) July 11, 2017 Zala also agrees that your content needs to serve a purpose. Everything you publish online should add value to your audience in some way. A1. Research! #ContentWritingChat — Megan McCarthy (@ImMeganMcCarthy) July 11, 2017 As Megan mentioned, research is a very important step to content creation. Before you can begin writing, you may need to conduct research to learn more yourself or so that you have sources to back up your ideas. A1 Discover trends/ research topics that do the best on the specific platform you’re writing for. Analyze audience & SEO #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) July 11, 2017 Julia’s advice is to begin by discovering trends and topics and perform the best on the platform you’re writing for. You can then analyze the audience and SEO. A1: Define goals, marketing objectives. How will content help you get closer to achieving those goals #ContentWritingChat — GetApp_Marketing (@GetApp_Mkting) July 11, 2017 You can’t forget to set goals either! When you have clear goals in mind, you’re able to create the content that will help you achieve what you want. Q2: What types of content do you create to build and maintain an authoritative, ROI online presence? There are all kinds of content types out there in the online world! For that reason, it can be difficult to choose what’s right for you. Here’s some advice for you if you want to create authoritative content that helps you get results: A2 Whatever types your audience prefers. Authority is a measure of trust, and speaking their language builds trust. #ContentWritingChat — Lex (@estherproject) July 11, 2017 Les knows that it’s important to consider the content types your audience prefers. If your audience loves to read, they’ll probably enjoy your long-form blog posts. If they’re more visual, they’ll be happy to watch your YouTube videos and live broadcasts. Always keep their preferences in mind! A2: Relevant, helpful content via a variety of mediums – must consider that people absorb information differently #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 11, 2017 Elizabeth recommends trying multiple mediums for your content. This is a great opportunity to see what performs best for you and what your audience likes the most. Whichever content type you choose, it’s crucial that you share a relevant, helpful message. A2 NEVER overlook your core content types if you want to build a killer authority SEO presence – blogs & landing pages #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) July 11, 2017 Julia urges you not to overlook your core content types. Make sure you aren’t neglecting your blog and the various landing pages you have on your site. A2: To build your brand as a thought leader, I find the best form of contents are Infographics & blog Articles #ContentWritingChat — J. Pablo H3 (@HinoIII) July 11, 2017 Infographics and blog posts are two ways … Read more

#ContentWritingChat Recap: Making Content Marketing & SEO Work for Your Brand with Gini Dietrich

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#ContentWritingChat Recap: Making Content Marketing & SEO Work for Your Brand with Gini Dietrich

By now, you probably know how important content marketing and SEO are for your online brand. But do you really know how to implement them? In this #ContentWritingChat, we discussed this topic and received some really great advice from our chat participants. Keep reading to learn more! #ContentWritingChat Recap: Making Content Marketing & SEO Work for Your Brand with Gini Dietrich Join us for #ContentWritingChat on Tuesday, June 27th at 10 AM Central Time with @ginidietrich! pic.twitter.com/EVjz2mKquj — Express Writers (@ExpWriters) June 20, 2017 Our guest host this week was Gini Dietrich. Gini is the CEO of Arment Dietrich. She’s also an author and a speaker. In this week’s chat, she shared some valuable tips you’ll want to use for your own brand. Q1: Content marketers today have to know SEO. Do you have a process you recommend to combine both? To kick off the chat, we asked everyone to share their tips for combining both content marketing and SEO. Here are some of the responses we received: A1: I do, in fact! The process is this: 1) Define keywords where you can compete; 2) Create headlines (cont…) #contentwritingchat — Gini Dietrich (@ginidietrich) June 27, 2017 A1: 3) Develop your ed calendar based on those headlines; 4) Publish content; 5) Earn high-value links; 6) Watch results #contentwritingchat — Gini Dietrich (@ginidietrich) June 27, 2017 Gini’s process includes the following: defining keywords where you can compete, creating headlines, developing an editorial calendar, publishing content, earning high-value links, and tracking results. A1 Know your keywords (use @semrush). Optimize a headline & craft outline. Create comprehensive, best-answer 2000w blogs #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) June 27, 2017 Julia says it all starts with knowing your keywords. She loves to use SEMrush for this. Then, she writes an optimized headline and begins creating her content. A1 Identify key keywords through Google Keywords + other research. Find out what people want to know about through this. #ContentWritingChat — Emma Thibault (@EmmaAThibault) June 27, 2017 For Emma, her process starts by identifying keywords with Google’s Keyword Planner and other research. She knows it’s important to figure out what your audience is looking for. A1: Take advantage of tools like @yoast to guide your SEO efforts. It gives you an idea of #SEO basics. #ContentWritingChat pic.twitter.com/c3CgrTcPLY — Mallie Rust (@malliefe2o3) June 27, 2017 Mallie recommends using Yoast, which is a powerful WordPress plugin. It’ll give you an understanding of the basics of SEO. A1: Write for your audience, not for Google’s robots. #contentwritingchat pic.twitter.com/kC0Qu5B9nY — Mike Bryant (@MichaelRo22ss) June 27, 2017 Make sure you always write with your audience in mind. You need to create content that will appeal to your human readers. A1: They should work together like a PBJ sammich these days. End goal = getting right content in front of right people.#ContentWritingChat https://t.co/Qwsju66PjQ — ThinkSEM (@ThinkSEM) June 27, 2017 As Sarah said, your end goal is always to get the right content in front of the right people. A1 SEO is key to getting your content to the right eyeballs! Great content won’t spread without some strategy! #Contentwritingchat pic.twitter.com/LLS5XisNt9 — HeyOrca! (@HeyOrca) June 27, 2017 Kristin agrees that you need a strategy in order to get your content in front of the right people. Q2: So, are you saying we need to create content for robots first? The big question here is… Who do we focus on when creating content? Do we focus on the human reader or the robots running the search engines? Here’s what our chat participants had to say: A2: Not necessarily, no. You should have a list of questions customers and prospects ask. (cont…) #contentwritingchat — Gini Dietrich (@ginidietrich) June 27, 2017 A2: A list of questions you answer via email. Your FAQ. Then look up keywords based on those. #contentwritingchat — Gini Dietrich (@ginidietrich) June 27, 2017 Gini doesn’t feel robots should be your primary focus. Instead, she recommends keeping a list of questions your customers and prospective customers ask. You can then do keyword research and create content based on those commonly asked questions so you can better address your audience’s needs. A2: Nowadays, Google’s getting smarter and smarter – if you produce great content for people, its bots will follow suit#ContentWritingChat pic.twitter.com/0HuBwVNpyo — @AndreaTorti90 (@andreatorti90) June 27, 2017 Andrea is right. Google is getting a lot smarter and they do pick up on it when you create great content for your human audience. A2. Quality Value Audience = 1st. #contentwritingchat — Gabriela Cardoza (@CardozaGab) June 27, 2017 Gaby’s advice is to focus on providing quality, valuable content for your audience first and foremost. A2. I always write for my audience first. #SEO tweaks can be made afterward w/o compromising story. #contentwritingchat — Kristin Huntley (@seekristintweet) June 27, 2017 Kristin focuses on writing for her audience and makes SEO tweaks afterwards. A2 Robots don’t care about your content, your audience does. SEO is a stepping stone, not the end goal. #Contentwritingchat pic.twitter.com/sK6Flouhju — HeyOrca! (@HeyOrca) June 27, 2017 In the end, your audience is who really cares about the content you create. Always keep them in mind. Q3: The Google Keyword Planner only gives ranges for non-advertisers. How can we get more specifics? Our chat participants had some great advice for getting more specific information when it comes to keyword research. Here’s what they had to say: Q3: There are lots of tools. I’m partial to the Moz keyword planner tool. #contentwritingchat — Gini Dietrich (@ginidietrich) June 27, 2017 Gini likes using the Moz keyword planner, which is a favorite for many content creators. A3: There are other fish in the sea if you’re willing to pay. Moz, SEMrush, keywordtool.io & others are available. #ContentWritingChat https://t.co/MBQ2MLwbGE — ThinkSEM (@ThinkSEM) June 27, 2017 Sarah suggests looking towards some other tools for help. She recommends Moz, SEMrush, and keywordtool.io. A3: Big fan of using the @semrush tool to help identify keywords and @majesticseo to analyze backlinks/kw’s #contentwritingchat — Devin (@DevDawg) June 27, 2017 SEMrush and Majestic SEO are … Read more

#ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy

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#ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy

Do you have a content marketing strategy in place for your brand? If not, it’s time you create one! However, you might be wondering how to get started and that’s where we come in. In this week’s #ContentWritingChat, we talked all about the basics of creating a content marketing strategy of your very own. Keep reading for the recap! #ContentWritingChat Recap: Content Marketing Strategy 101 with Julia McCoy Join us for #ContentWritingChat on Tuesday, June 20th at 10 AM Central Time with our CEO, @JuliaEMcCoy! pic.twitter.com/RGlMdp1ndP — Express Writers (@ExpWriters) June 13, 2017 Our guest host this week was our very own CEO, Julia McCoy. As a content marketing expert herself, it’s no surprise that she had some amazing advice to share with everyone. Q1: What is a content marketing strategy and why is it important for today’s brands? To kick off the chat, we asked everyone to share their own definitions of a content marketing strategy. We also wanted to find out how important they felt it was to have a strategy and why. Check out a few of the responses we received: A1 A content marketing strategy drives the guidelines, creation, execution and tracking of your content marketing. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 A1b A content marketing strategy is absolutely necessary to achieve ROI and make goals happen with your content. #ContentWritingChat pic.twitter.com/08Ou9oaKO0 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 As Julia said, a strategy will drive the guidelines, creation, execution, and tracking of your content marketing. She knows it’s necessary if you want to achieve ROI and make goals happen with the content you create. A1) Content Marketing Strategy is crafting a consistent schedule of content to tell your brand’s story to win customers. #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 20, 2017 Kyle feels it’s all about crafting a consistent schedule of content to tell your brand’s story to win over your customers. A1: A CM strategy is an established process for why you’re doing what you’re doing and guidelines for how you’ll do it. #ContentWritingChat pic.twitter.com/7YjrYkLvcn — Annaliese Henwood? (@MktgInnovator) June 20, 2017 Annaliese said having a strategy in place gives you an established process for why you’re doing what you do, plus guidelines on how to do it. A1 It’s knowing what to say, how to say it, where and to whom. Having a plan and executing it. #ContentWritingChat — Maria Tereza Dickson (@terezadickson) June 20, 2017 As Maria pointed out, having a strategy is partly about knowing what you want to say, how to say it, where to say it, and who you’re saying it to. These are all essential things to figure out. A1a: It’s your road map from where you are to where you want to be. #ContentWritingChat pic.twitter.com/DTkM1mv276 — Jeff Reno(e) ? (@Renoe) June 20, 2017 This is a great way to look at it! Jenn said your strategy is your road map from where you are to where you want to be. It’s important to set goals and create a plan of action to help you get there. Q2: Before you can begin creating content and planning your strategy, what do you need to figure out? Now that you know what a content marketing strategy is, you’re probably feeling ready and inspired to create one of your own. But before you can get started, there are a few essential things you need to figure out. Take a look at these tips: A2 First, figure out what makes you different than everyone else. I’ve defined that as a CDF: https://t.co/UUj8jJWyZP #ContentWritingChat pic.twitter.com/PX9WyheRU0 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 A2 Secondly, focus on discovering your audience with these 4 keys (which I teach upcoming in https://t.co/SWusmMGFiC). #ContentWritingChat pic.twitter.com/cg8zpRBBU6 — Julia McCoy ? (@JuliaEMcCoy) June 20, 2017 Julia’s first tip is to figure out what makes you different from everyone else. When you know what your Content Differentiation Factor (CDF) is, you can embrace that and stand out from the crowd. (Read her Search Engine Journal article she linked to if you want to learn more!) Next, she encourages you to discover who your audience is. She shares four key tips in the graphic she included with her post. You can learn about this more in-depth in the content course she’s creating. A2: Your ideal audience! What do they need? Where do they hang out? Where do they CONVERT? Need to know that first.#ContentWritingChat https://t.co/zub1Uhj19c — ThinkSEM (@ThinkSEM) June 20, 2017 Sarah knows it’s important to know key information about your audience. Who is your target audience and what do they need? Where do they hang out? What will make them convert? This is all important to figure out so you can create content accordingly. A2: You need to figure out your audience. Learn who they are then you can determine what type of content to create. #contentwritingchat — Netvantage Marketing (@netvantage) June 20, 2017 Lexie agrees that it’s crucial to know your audience first. Once you know who they are, you can create the type of content they need in their lives. A2: You need to know why you want to do this. What are your goals? What are you looking to achieve from your content? #ContentWritingChat — Annaliese Henwood? (@MktgInnovator) June 20, 2017 Don’t forget to figure out what your goals are. When you know what you want to achieve, it’s going to dictate the end result of your content. A2) What’s your goal? Brand awareness? Conversions? What is it about your brand that your demo NEEDS to know? #ContentWritingChat — Kyle Murray (@TheKyleMurray) June 20, 2017 Kyle also agrees that it’s important to know what your goals are ahead of time. Are you trying to increase brand awareness or land conversions? Is it something else? Figure that out beforehand so you can create the content that will help you get there. A2: Know what success looks. Benchmarks? Goals? Objectives under goals? Tactics under objectives? #contentwritingchat — ??Jonathan Payne (@SocialGamePlan) June 20, 2017 … Read more

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