Copywriting – Page 20 – Express Writers

Why Poor Quality Copywriting Makes for Sad Landing Pages

January 1, 2021October 16, 2013 by Adam Oakley

Landing pages are powerful. They can convert a casual browser into a buyer in a matter of seconds. Literally. Since a landing page isn’t riddled with other texts or navigation options, users who stumble upon these pages are forced to read your sales message and only your sales message. Sales Intent of a Killer Landing Page You have a message embedded within your landing page, whether it is to buy, sign up, subscribe, etc. Your landing page is important, but if it’s poorly written, people who stumble upon it will quickly pick up and move on, leaving your landing page in the dust. It takes skilled copy to convert readers to buyers. Your landing page’s copywriting needs to go beyond “sell, sell, sell” and find a way to market to customers without annoying them. Today’s internet reader isn’t easily fooled by text or flash images and promises of success. You have to write something that reaches deep within them, gets them excited and makes them ready to jump on any action you request of them. Promise, Then Follow Through Landing pages are designed to tell the reader what they’ve found and they should be able to instantly understand how this page will benefit them. Since a reader doesn’t have time to read your entire copy to determine this, you must catch them with your headers. Promise Something ASAP! Your reader needs to know what you’re offering. Don’t just spout out what the product is, make a promise with your header that intrigues the reader. For example: Beat Debt, Avoid Bankruptcy Lose Weight Now Work-from-Home Today These headers promise something for reading. Now the reader is compelled to continue on to see how you will deliver on these promises. But, before you dive into the content, you need to follow up with a sub header that delivers even more. Using the same headers above, we can add: With Just a Spreadsheet and Book Working Out 15 Minutes Per day With These Guaranteed Opportunities You have followed through by telling the reader a little bit about how you will fulfill that promise. You need to be clear with what you’re promising readers, and you need to push the limits without sacrificing your integrity. Never lie to the reader or misrepresent what you can do. If you cannot fulfill your promise, don’t make that promise. You do, however, need to make a promise that entices the reader to keep going. Sell to the Reader Not Yourself Landing page copywriting should be written for the reader, not yourself. No one cares about you, your company or even what you’re offering. They care about themselves; therefore, you need to tell them how YOU can help THEM. Write in the second person, which means using “you” and “your” in your content. Tell the reader how you can help and avoid saying “I can” or “We can” because, again, they don’t care. Persuade, But Don’t Be Obnoxious Have you ever seen a landing page riddled with exclamations and overly sales-like copywriting? It’s obnoxious, and you can’t wait to get off the page. Quality landing page copywriting should not showcase or hound the customer about your product. Instead, it should be clear and persuading. You should tell the reader what to expect when they continue to read, how your product benefits them and ask a few direct questions that can spark their interest. For example, you’re selling a weight loss program that offers weight loss solutions in just 15 minutes per day. You could tell the reader how you can save them time, save them money and help them lose weight without wasting their days at the gym or with useless diets. Your benefits are simple, so keep them simple in the content. The reader should walk away from your landing page knowing how the product will benefit her and not be filled up with useless questions or content that confuses them. Write as Much as You Need, but Not Too Much Landing pages are notorious for going on and on, and eventually they repeat themselves. Your copywriting should be as long as it needs to be to sell the product, but it shouldn’t drag on. Readers will continue to read a long landing page as long as it is motivating and the message stays strong. If you’re selling a product or service, your copy will be longer than someone selling a subscription or sign-up. When you devise your copy, remember that readers skim through it first. So, your most important points should be at the start of each paragraph. Critical points should also be at the beginning. Don’t be afraid of bullet points — they can help break up your content and give the reader an instant answer to the question, “How will this help me?” Clearly State Your Goals People reading your landing page are not mind readers. If you don’t tell them what you want from them, they aren’t going to guess. Have a clear goal in mind when you develop a landing page. It should progress smoothly from your header and promise down to the benefits and finally down to the offer. Don’t digress or fluff the content with information not pertinent to what you’re selling right then and there. According to Marketing Sherpa, 48 percent of landing pages contain multiple offers, which distract readers. Also, provide a clear call to action so your readers know what you need from them. Tell them directly what to do, don’t just place a signup form at the bottom and hope they’ll fill it out. A landing page should (ideally) have two calls to action or up to five if your content is long. When you combine a clear call to action, sell in a clear way, and avoid the overly sales-like content, you’ll notice your landing pages provide you with better conversion rates. Landing pages … Read more

Copywriting Services’ Number One Tip

January 1, 2021October 12, 2013 by Adam Oakley

Are you a small business owner and have made up your mind that you are going to try your hands on a piece of copywriting for a marketing article? Well, that is a bold move, but by all means, not an impossible task. If you have the time, patience, and a creative brain, then this maybe a good idea. Having the Right Copywriting Services For Your Business is Everything I will give you one tip – not 5 or 10 just one. Confused? Well trust me on this one, because this is the most important tip that can get customers or any random viewer interested in your article. Perfect Headline for the Article There it is. Now you must be thinking “this guy must be crazy”. Well, not necessarily, as it has been found that statistically, 8 out of 10 people on average read the headline, but only 2 out of 10 will actually read the rest of the article. Still think I’m overreaching with this? Thought not… It is pretty sensible if you consider it, because many people do not have the time to even skim through the content and some may just be killing time by surfing the internet. A good copywriting headline that catches a person’s attention will greatly improve your chances of getting readers to continue to the important part – the body. Of course, a good headline alone will not guarantee success. Once the reader gets to the body, a good introduction and well thought-out content should follow – with each sentence enticing the reader to keep on reading, eventually bringing them to the all-important ‘call to action’ at the end of the article. Convinced enough to move on to the next bit of the all-important tip? Working on the Headline Now that we have said that the headline is immensely important, the next question is how do we write it? A majority of copywriters would say to start with the headline before moving to the content, for reasons like avoiding going off-topic or to guide you in what your body should consist of; but I think that may not be the case for a good marketing piece, as each person has his/ her own style of writing. For example, when you start writing the article you may have all the ideas in the world about the topic and feel confident that you have everything organized, ready to be put together, so that it will be an awesome piece viewers will want to read. More often than not, you will – like most copywriters – come across a common issue called writer’s block, which basically means getting stuck somewhere down the article and not knowing how to continue from there on – due to no information to write about or that the article has gone on a wrong course. When this happens, read from the top and you might have to delete some of the paragraphs/ sentences you have written that don’t really fit in with the rest of the article. That is, you must be ready to change the article and give it a new shape as you proceed. Thus, it is important that you leave the headline for last in copywriting because your marketing piece may not go in the direction that you were expecting it to when you initially started working on it. If you had already thought up of a great headline before moving to the body, but found out that it does not really match up with the body, your time and energy would have been wasted on the headline. However, do not mistake ‘being open to change the same thing’ as ‘rambling on’ in your article at free will. On the contrary, the article should be tightly written with clear objectives in mind, accessible and easy-to-read for readers to go on reading it. For more tips and tools in writing perfect articles, visit Copyblogger which has some useful tips for copywriters. How to Write the Headline Now that you have written a good piece of marketing, it’s time to look into a catchy heading that will make your efforts worthwhile and attract readers to actually read what you have written. Start by reading through your article and highlight the key messages that you want to get through to the readers and/ or what the readers will be most interested about. This could be, for example, some problems that people face and how these can be avoided or rectified if they use your product/ service. Now that you have a list of key areas in your article, analyze and prioritize them in order of importance and pick the most important of the lot. Next is to use the most important aspects of your article that you have picked and combine them in a manner that doesn’t tell the whole story, but gives a good hint as to what the article is and how the problem can be solved. Now, you may have some content and long sentences that make little or no sense, so the next step is trimming it down while playing around with where each word fits, adding a rhyme to it possibly, and hear how it sounds when you read it. Guidelines in Copywriting the Headline Ask a question Give a guarantee Give a ‘how-to’ Provide well-known phrases or sayings Provide percentages and/or hard figures Shock, intrigue, or amuse Command or instruct Just fiddle with it till you are 100% happy and if not, discard it and start over. I understand this is hard work, but getting it right will make a huge difference. Too Much Work? After reading this, you may think this is too much work for you, which is understandable because it is not easy to pull off a great marketing piece. That is why we recommend getting copywriting services from professionals in the field such as us; Express Writers, who has the knowledge and experience to handle any copywriting task. Remember that … Read more

Our Copywriter Services at Express Writers: What You Need to Know

September 5, 2022October 11, 2013 by Adam Oakley

A copywriter on your side is an integral piece of the content marketing puzzle: Copywriters understand how to integrate SEO seamlessly into your content to scoop up targeted traffic. They know how to write the words that win leads, conversions, and sales. They’re nimble content creators who can seamlessly slip into your brand’s voice and talk to your audience effectively. Most importantly, copywriters will help you stand apart from the pack. Think about this: There are nearly 2 billion websites online today. Over 2 million blog posts are published daily. According to ConvertKit’s 2017 survey covering the State of the Blogging Industry, most pros published more than one blog per day, which adds up to about 1,000 posts over the course of a year from just one creator. To stand out in this content shock environment, you need somebody who knows how to put together sentences and paragraphs, images and stats, and research and creativity in a way that grabs attention. It’s not just about standing out, though, either. There are lots of situations where hiring copywriter services can save your life. According to Copyblogger, you need a copywriter if: You don’t have the time to create consistent, amazing content that will work as assets for your business. You hate writing, or you know your weaknesses, and writing is one of them. You need an expert to help you reach a specific goal – ranking in Google, getting more conversions, etc. You find it hard to write about your business objectively, and need an outside perspective (and a copywriter’s brain) to zero in on aspects you take for granted – ones that are vastly interesting and important to your customers. The content is high-stakes (i.e. associated with a campaign or launch) and it’s essential to get it right. Of course, it’s really easy to say you need a great copywriter for your content marketing. Finding the right copywriter services is another story. That’s why, at Express Writers, we make it easy. We have dozens of vetted copywriters who are experts in niche industries. Each and every one of these great writers are trained in SEO best-practices, storytelling and editing, formatting, research, and more. Whatever your online writing need, we can probably fill it. Take a look at our services, below, and see what we can do! Our Copywriter Services from A to W: Authority Blogs to Whitepapers and Web Content Expert Industry Copywriting Our team at Express Writers can handle your expert industry copywriting, whether that means writing your next case study or whipping up an expert blog that matches your voice in your industry niche. We have a huge pool of expert writers to choose from, all of whom are vetted experts in specific industries. We can cover everything from technology to pet care, to legal, real estate, medical, SaaS, and more. Just tell us what niche you’re working in and we’ll match you up with an amazing writer who can craft incredible written content. Web Pages Our custom web page copy is written to SEO standards and helps position your online business presence for success. Your content will have a better chance at ranking, and your readers will find the information they need. We can write for most industry niches, and can optimize your web pages for local search, too. Blogs Our trained copywriters understand online writing intimately and can create the best original blogs for your keywords, topic, target audience, and brand voice. Our team has written hundreds, if not thousands, of SEO blogs on an incredible array of topics – anything from dentistry to skincare, buyer’s guides, pet food, outdoor furniture, content marketing, medicine, and much, much more. These are blogs readers will love and search engines will index and rank – the best of both worlds. Monthly Blogging Packages Blogging can be the cornerstone activity at the front of a high-ROI content marketing strategy. Publishing high-quality blogs regularly can boost your traffic numbers and get your brand in front of new leads. Let us take care of the writing, research, and publishing with our monthly blogging packages. These are SEO-ready, professional blogs posted on your specified blogging schedule. To build even more authority, choose to upgrade to one of our expert writers who knows your niche. Content Planning/Consultation Take your blogging strategy one step further with our content planning/consultation services. This is done-for-you content strategy, and includes keyword research, topic research, and planning for your blog or web content moving forward. Our Content Strategists use top industry tools like BuzzSumo, SEMrush, and KWFinder to comb through the data and discover the best topics and profitable keywords for your industry and brand. You can also book a call with a Content Strategist, who will spend a 45-minute session with you discussing the details and guiding you on your next content steps. If you don’t know where to start with your content strategy, let us lay out the high-ROI roadmap you need to reach your goals. Authority Content If you want to become a leading voice in your industry, you need Express Writers’ authority content services. At this level, our authority writers are primed and ready to write content that seamlessly fits your brand voice, nurtures your leads, establishes you as an authority in your field or industry, and guides your readers to profitable action. Every authority content order includes keyword research and optimization, in-depth topic research, and original images designed just for your piece. Each authority content piece is a high-ROI asset that will work for you long after it’s published. This is how you differentiate yourself, head-and-shoulders, above the pack. Custom Images Including images in your content and blogs is proven to increase your shares and make your audience stay on your page longer – both of which can help you rank higher! We provide three options for boosting your storytelling power with custom images: We can choose high-quality, royalty-free stock images for you that match your topics. Our designer can create a custom … Read more

12 Powerful Attributes of Good Web Copywriting

January 1, 2021October 9, 2013 by Adam Oakley

Impressive, powerful web copywriting is not like cutting yourself a piece of cake and eating it. It’s more like building yourself a home with nothing but brainpower and doing it all inside a single day. Think HARD WORK. Typically, us as readers and end consumers just see the other end of the spectrum–we just read the good copywriting every day. But what makes it happen? What makes good copywriting occur on a page (or on your computer screen)?

What Does Your Website’s Copywriting Say About You?

January 1, 2021October 2, 2013 by Adam Oakley

Your website’s copywriting says a lot more about you than you might realize. It not only tells users what you’re all about, but it also helps a user decide whether or not they want to become your customer. And, if you don’t have high-quality copywriting on your site you’re probably not telling them much good stuff about you. Copywriting is one of the most essential elements to creating an effective marketing campaign. This art isn’t something just anyone can do either—it’s all about delivering the right words with the right impact that makes a reader jump into action.

There’s a reason companies fight for good copywriters. They’re experts at taking words and making a story. They can dig deep within a reader, make intensive statements and generate profitable results.

6 Underrated Copywriting Tools for the Modern Copywriter

December 31, 2020September 30, 2013 by Adam Oakley

Copywriters working in this day and age are luckier than virtually any group before them. In addition to the fact that copywriters are practically essential for every online company, modern copywriters have access to hundreds of copywriting tools that can improve and enhance their writing at every turn. From grammar checkers that catch plagiarism and comma splices to stock photo companies that specialize in the beautiful rather than the wacky and useless, now is a great time to be an online copywriter. The savvy professionals who use the copywriting tools at their disposal are likely to enjoy more streamlined work and better outcomes than their tool-less counterparts. If you’re wondering what type of copywriting tools are out there to overhaul your writing, read on! The Evolution of the Modern Copywriter While it’s true that few copywriters working today use a pen and paper to craft their content, the profession hasn’t changed as much in recent years as many people believe. You see, copywriters have always been storytellers, and the fact that the medium with which we do it has changed is only a technicality. Today, as ever, the best copywriters make use of numerous sources of inspiration, from industry leaders and influencers to television commercials and street side conversations. The key to standing out is finding a way to access a familiar topic in an unfamiliar way, and copywriters around the globe draw on their creativity and perspective to help them do this. Today, though, copywriters around the world can also draw on a virtual treasure trove of online copywriting tools designed to enhance creativity, decrease mistakes, smooth writing, and provide a platform for advancement and creativity. While storytelling has always been critical for good copywriting, so, too, has accuracy, and today’s best copywriting tools are designed to help ensure that, while also ensuring creativity. 6 Smart Copywriting Tools That Copywriters Should Use On a Daily Basis If the technology is there, why not take advantage of it? Today, the following six tools are helping copywriters around the globe craft better content, and they’re worth making daily use of. 1. Copyscape Duplicated and plagiarized content can wreak havoc on your online reputation and career. In addition to putting yourself at risk for Google penalties, any plagiarized content in your online copywriting can also cause you to lose clients. Luckily, there’s an easy way to check for duplicated content in your material: Copyscape. Copyscape is an oldie but a goodie. Launched back in 2004, Copyscape is a simple yet effective plagiarism checker that compares the content you input to millions of pages across the web. To suit all audiences and users, Copyscape offers both a free and a paid version, although this is one copywriting tool that won’t break the bank. A credit for a premium Copyscape check costs only $0.05, and you can buy thousands at a time. Credits are good for 12 months from the purchase date. While it is hands down one of the simplest tools on the web, Copyscape also remains one of the most efficient, and it’s utterly reckless at this point for any professional copywriter anywhere to publish content without first running it through Copyscape. (Get ready: we’re building a tool that’s 25-50% deeper than Copyscape, built with a powerful searching algorithm! Sign up to get notified of Copyfind’s beta launch here.) 2. Dictionary.com & Thesaurus.com The average adult vocabulary ranges from 20,000-35,000 words. While that may seem more than sufficient, we all need some extra help every now and again. When the time comes where you can’t stomach the thought of using “excellent” even one more time, turn to some of the best online helpers out there: Dictionary.com and Thesaurus.com. Straightforward and streamlined, these two sites can be a lifesaver when your online copy needs some sprucing up. If you’d prefer not to visit the actual site, use the dictionary or thesaurus feature in your word processor for an on-the-go fix that achieves the same purpose. It’s a supreme service if we do say so ourselves! 3. Shutterstock (& other stock photo sites) Adding visuals to your content is one of the best ways to increase views and understanding. According to HubSpot, adding images to a piece of content can enhance its views by as much as 94%. This is a massive number, and it’s clear that visuals must become an essential part of any good content strategy. Unfortunately, great visuals can be difficult to find. Luckily, though, there are a few places you can turn to find beautiful stock images. While Shutterstock has always been one of our favorites, Pexels and Superfamous are ideal, as well. And while Shutterstock is a paid service, the others are free, and users can choose from millions of stock photos to spice up their content and ensure it’s offering as much value as possible to readers. Check out our full list of free stock photo sites here! To make sure that your images are adding to rather than detracting from your content, follow these two tips: Keep everything relevant.If you’re writing a post about social media marketing, you don’t want to dress it up with an image of a woman wearing pasta on her head (or do you?) By keeping your stock photos relevant, you ensure they enhance your content and add to its meaning, rather than muddying the waters and making it confusing. Opt for high-quality imagery only. High-quality stock photos are the only way to go. Low-quality visuals look cheap and can damage the authority of your content. With that in mind, ensure the visuals you add to your content aren’t pixelated and are of sufficient resolution to blow up to your desired size. 4. KWFinder Keyword research should be a critical component of any good online copywriting strategy. Unfortunately, finding a great keyword research tool can be difficult, and many copywriters aren’t sure where to start. Luckily, there’s KWFinder. A free (or paid) service that allows you to research keywords according to SEO competition, PPC, difficulty, and monthly search volume, KWFinder is a great copywriting tool for anyone who wants to create relevant, SEO-rich … Read more

3 Things That Copywriters Focus on Before Writing Ridiculously Effective Content Pieces

January 1, 2021September 28, 2013 by Adam Oakley

You’ve probably seen them in action a million times, in real life or in different movies: copywriters sitting at their desks, biting off the end of their pens and waiting for divine inspiration to kick in. Unfortunately, this approach is highly counterproductive and has very little to do with successful copywriting. So what should a copywriter do in order to put some of the best ideas on paper in a timely manner? Read on to discover 3 of the most important things that should become top priorities for any content creator trying to come up with truly original, relevant, catchy, memorable copy.

7 Critical Aspects that Distinguish Impactful Copywriting from Clutter

August 4, 2022September 13, 2013 by Adam Oakley

If you’re reading this, you’re probably looking for some answers on how to improve your copywriting.

5 Embarrassing Mistakes Made by Copywriters (We’re Human Too)

August 4, 2022September 12, 2013 by Adam Oakley

Even as copywriters, we are only humans; so, every once in a while, we make mistakes compromising the end result of our work, to some extent. When it comes to copywriting, there are no one-size-fits all solutions that we can apply over and over again, to come up with positive results in the long term. Every creative process is based on a trial-and-error strategy, implemented until copywriters finally manage to write compelling copy with a real substance. Copywriters Most Embarrassing Mistakes (So You Can Avoid) One might be tempted to think: If it’s good, it’s on the lips of numerous potential buyers. If it’s bad, it’s considered experience. Is that how it really works? In fact, some copywriting slipups are perfectly understandable and pardonable, while other trigger significant consequences, impacting the copywriter’s reputation, affecting conversion rates and making several clients lose their competitive edge. Here are some of the most embarrassing and dangerous mistakes a copywriter can make, and do everything it takes to never repeat them. 1) A dull, uninspired headline with no impact on your audience David Ogilvy acknowledged the crucial importance of a killer headline and always advised copywriters to settle for no less than magnetic, attention-grabbing titles. Ogilvy stated that “on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” This is a valuable lesson showing marketers that not all that glitters is gold and not all titles are: a) Short, clear and concise b) Powerful, suggestive, persuasive and original enough to make Internet users want to read your entire article c) Fully optimized, to guarantee higher rankings in search engine results Stay away from dull, incredibly common headlines and try to write headline copy with your readers in mind. What would attract your attention in a matter of seconds? 2) Action-centered marketing messages Believe it or not, everybody gets it: copywriting is not storytelling. Copywriters should always come up with beautiful content pieces with a powerful call to action. While trying to focus on this aspect, numerous web content writers make one major mistakes impacting conversion rates: they use numerous action verbs, trying to trick the readers into doing something (visiting a webpage, buying a product, taking a survey and so on). Revealing your goal way too soon and highlighting it over and over again is not a subtle technique. The key is to focus on the promised benefits of an action, rather than on the action itself. Never write “buy”, “get”, “invest in” your luxury bedding sets for X reasons. Instead, try to highlighting the fact that your luxury products guarantee a flawless wellness experience, a superior level of comfort and guaranteed satisfaction. This way, you will make more readers want to order your product in the blink of an eye, tempted by its numerous advantages. 3) A negative visual impact Writing compelling copy is not enough. You also need to comply with the basic formatting guidelines, increasing the level of readability of your web material. Make sure your text contains: a) H1, H2, H3 headers b) Short paragraphs numerated using letters, numbers or bullet points c) Multimedia elements (high-resolution images, videos, charts, maps, infographics), favoring a better interaction with your readers d) Sections with bold text, highlighting the main ideas of your text A content piece based on heavy text will visually intimidate your visitors and will never manage to capture the attention of readers with a short attention span, who usually skim and scan the text in a matter of seconds. Try to make your copy as user-friendly as possible by opting for a simple structure. 4) Opting for random stock photos that fail to deliver a clear message A real expert with excellent copywriting skills will immediately tell you that images are just as important as the clever, well-organized words of a content piece. In fact, we have been told countless times that a great picture is worth a thousand words. Paul Cheney from Marketing Experiments Blog reveals the fact that, somehow, numerous business owners and inexperienced, uninspired copywriters neglect this fact and choose to associate their web content with some of the most random pictures failing to send a clear message to the audience. For instance, one could easily find the same picture, illustrating two hands popping out of two computer screens. What does that tell visitors who are in a hurry to find info on a webpage? It says absolutely nothing about the company and the main product or service. The website owner could be offering quick loans, marketing services or free dating advice. Some of us may never find out, simply because the copywriter chose the dullest images available on the Internet. 5) Not testing your copy strategy Who doesn’t dream about writing incredibly effective, catchy sales copy? There are numerous novices who are afraid to embrace a trial-and-error strategy and prefer to rely on copywriting templates guaranteeing their success. Even if you choose to walk into the footsteps of world-class copywriters, this doesn’t mean that you should skip the testing phase. A certain approach might fail to influence your audience in a positive manner; not because it’s wrong, but because it’s not entirely compatible with the desires, needs and expectations of your public. Conclusion Analyze these 5 major mistakes and do everything in your power to avoid them at all times. If your content strategy is not brining you the desirable results, think about opting for professional content writing services, tailored to your budget, necessities and business objectives.

How to Create Successful Copywriting by Covering All Your Bases

January 1, 2021August 31, 2013 by Adam Oakley

Before actually expecting an increase in sales thanks to your great copywriting skills, you need to make sure that your Web copy fulfills a preliminary condition: namely to familiarize people with your product and persuade them that you are trustworthy.

You buy something because you like it or need it. Or both. To make people buy from you, first you need to make them like you. For that, they need to become familiar with you and what you have to offer. Getting personal with your audience makes you more human. But how do you get personal on the Web? With the help of copywriting.