Some people think email marketing is outdated. However, today’s trends indicate that it is still one of the most popular and effective digital marketing tools. About 59% of consumers report that email marketing influences their purchasing choices. Additionally,...
Email newsletters are one of the most powerful tools in any marketer’s toolkit. They allow businesses to connect directly with their audience, share valuable content, and build lasting relationships. However, creating the perfect newsletter can feel overwhelming,...
It’s predicted that 333.2 billion emails will be sent and received each day in 2022. It’s proof that email marketing is far from dead. So, if you haven’t gotten your brand moving to take advantage of email marketing, now is the perfect time to start building up...
Email marketing is a quintessential element for a successful marketing plan – yes, even in 2020. Email is convenient, a direct line of contact, and not super intrusive in our lives. That’s why some prefer email communications from businesses. (What!) It's true. 91%...
Your email is only as good as the words inside it. It doesn't matter how many fancy graphics or photos you have, whether your words are carefully branded with colors that match your logo, or how many emojis you used in the subject line. Well-written email copy...
It's the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it's obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email marketing? In...
Email is still very much alive today. 59% of marketers find email to be their most effective channel in terms of revenue generation. Plus, for every $1 spent on email marketing, $44 is earned back (study by Campaign Monitor). But, successful and...
It’s a technology even older than dial-up internet. Despite its age (it was invented almost half a century ago), email is still going strong. It’s like that aunt of yours who has seemingly been old for decades, but she keeps on rolling, as energetic as ever. She’s...
Have you ever wondered how effective your emails are? Do they leave an impression, or just end up in the trash folder? It may be that you measure email success by the amount of people who open it and then click through. Which means that the email first has to be...
It’s time. You’ve spent hours crafting the perfect email. You’ve agonized over the words you’ve included, written and re-written every sentence, and considered your reader at every fork of the road. You give the work of art you’ve just crafted one last...
Alecs is our Client Accounts Manager and a ten-year-veteran copywriter. Email newsletters have been around for a long time, as a successful means of helping businesses communicate with their customers. When email introduced a new dimension to the traditional...
This post was updated in December 2019. Let’s face it. There are people who visit your blog -- and then vanish without a trace. It’s not that they don’t love your content -- they sure do. ❤️ Why wouldn’t they? Your posts are unique and relevant. Spectacular, even....
Writing emails seems like an easy task, for some. For those of us who actually care that our emails get read, there are rules to live by, unfortunately. There are tips on how to write emails that will ultimately get our message across to our readers. And when we...
