There is definitely some Matrix-like inception going on in today's blog. We've created the Ultimate Guide on, well, how to write an Ultimate Guide. Here's a fun fact: in this information age, it’s relatively easy to find guides on anything you want. The results are...
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a copywriter does on the daily, typing away behind their computer. The answer is a lot...
Content marketing is effective – but I'd bet you certainly don’t need convincing. You already know how good it is: Content marketers get 6x more website conversions than non-adopters. Marketers who rate themselves as effective make sure at least 37% of their...
When December of 2017 came to a close, I wrote my goals for the upcoming New Year down on my whiteboard. One in particular was a big, bold goal for Express Writers, which I’ve been running for six years now (seven if you count my first year as a freelancer). I’d...
It’s that time of year once again… The festive lights go up, holiday music starts playing everywhere, and the Christmas spirit comes alive. It also means a giant wave of holiday campaigns arriving on our social media feeds. Every business has a holiday campaign,...
It's Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least a couple days. 😉 But in the days that lead up to T-Day, it's wise...
At Express Writers, we’re a tight-knit team of content creators that pride ourselves on serving our clients with the best copy on the web. Since I founded the company in 2011, we’ve served over 5,000 clients around the globe. Watch our video story. Part of our...
If little boys are made of snakes, and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made of? Luckily, it’s a selection of ingredients you probably already have in your content “pantry.” While...
Will content marketing be a hot form of marketing, more so than ever this year? The answer, in short, is YES! According to a hot 2016 BuzzSumo content piece, the future of content is more, not less. Platforms like The Washington Post publish thousands of posts each...
With blogging as a source of 97% more inbound website backlinks, 126% more business lead growth, and much more (stats below), it's a major, major foundation of content marketing you don't want to miss out on in 2017. To start January off with a bang, we decided to...
As we start the New Year, here's a great question to ask yourself (and your clients, too): Why should you commit to investing in content marketing as an integral part of your marketing strategy? This powerful form of marketing fuels 99% of our own lead and revenue...
Before Christmas, I was lucky enough to sit down with more than a dozen experts in our online marketing industry for some insider predictions into the state of content marketing and social media in 2017. From entrepreneurs to leading consultants, speakers and...
If writing copy was a super power, the content writer is certainly the superhero of the online realm. They use their creativity and killer communication skills to earn a fruitful living. They’re highly motivational and they can literally convince consumers to buy...
A picture may say a thousand words, but infographics can tell a whole story. The problem is, do you know how to make an infographic that truly works? Here's why infographics are vital today. Written content is great: a well-researched, in-depth blog can make a big...
For today's infographic, we put our "brains" together and put an infographic about the copywriter's brain, lifestyle, habits, and thought process (pun intended ?). We've taken a look at most common demographics that make up the database of online copywriters today,...
