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Why Content Marketing? 10 Proven Statistics & 5 Ways to Win (Infographic)

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Why Content Marketing? 10 Proven Statistics & 5 Ways to Win (Infographic)

As we start the New Year, here’s a great question to ask yourself (and your clients, too): Why should you commit to investing in content marketing as an integral part of your marketing strategy? This powerful form of marketing fuels 99% of our own lead and revenue generation, so we know well what content marketing can do for a brand. This week, we put together an infographic with a few of our favorite reasons to invest in content marketing, featuring (killer) statistics with undoubtable proof that this form of modern marketing is worth every penny you put into it. Plus, we’ve included 5 principles to help you do your best content marketing this year! Read on for the full story. Infographic written and designed by the team at Express Writers. Why Content Marketing? 10 Proven Statistics & 5 Ways to Win (Infographic) 6 Stats: You’ll Get More Site Traffic Companies that blog receive 97% more backlinks 55% more visitors to your page 67% more leads for your company Companies that blog more than 16 times each month earn 5x as many leads as companies that only blog 4 times! 60% of customers say they feel better about a business after reading their original blog posts Since 23% of social media message contain content, creating more of it means more shares around the web 4 Stats: You’ll Give Your SEO a Boost 72% of marketers worldwide report that content creation is the biggest factor in successful SEO The majority of web links go to the top 10% of content on the web 50% of marketers say that content has increased the strength of their company’s SEO Content with a strong headline can boost page views by 500%. This enhances SEO and helps you rank better. Bonus: You’ll Stand Out as a Thought Leader Content helps you become a thought leader in the following ways: It showcases your expertise Helps you build your voice Allows you to dominate your niche Give you a platform for sharing and promotion 5 Fast Tips to Dominate Content Marketing in 2017 1. Create long-form content Readers love long-form content and it generates more shares and links. For best results, publish posts with more than 1,500 words. 2. Produce visual content Content with images earns 70% more views than content without images. Boost your engagement by adding visuals to your blog posts and producing infographics, memes, videos, and other visual marketing material. 3. Do your research Relevant, fact-dense, original content performs best. Instead of just scratching the surface, dig deeper to give your readers something they can’t find anywhere else. 4. Share your content on social In May of 2015, smartphone social media use jumped 51% in users between the ages of 25-34. Share your content on social to get the most possible traction from each piece. 5. Develop a content marketing program 79% of the most successful content marketers have a clear idea of what effective content marketing looks like and how to achieve it. Follow in their footsteps!  Why Content Marketing? 10 Proven Statistics & 5 Ways to Win (Infographic) Sources Dilate.com: http://bit.ly/2gONO6I CrazyEgg: http://bit.ly/28RKbsa Contently: http://bit.ly/29OBBa2 Curata: http://bit.ly/1GjxoWz Content Marketing Institute: http://bit.ly/1FFxBYf

2017 Expert Predictions Roundup: More Than 15 Experts Predict the State of Content Marketing & Social Media

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2017 Expert Predictions Roundup: More Than 15 Experts Predict the State of Content Marketing & Social Media

Before Christmas, I was lucky enough to sit down with more than a dozen experts in our online marketing industry for some insider predictions into the state of content marketing and social media in 2017. From entrepreneurs to leading consultants, speakers and authors, these experts each had something unique to add to the roundup below that offers us content creators serious guidance on how to create content in the New Year, and what to expect of the content marketing landscape as a whole. Our design team did a fabulous job taking the predictions and putting it into an infographic. Read below the image for the full expert quotes – the infographic is an abridged version. Quotes and experts are placed in no particular order. Feel free to link to and share our post with credit back to Express Writers and this link.  2017 Expert Content Marketing & Social Predictions Roundup: The Full Story “2016 was the year of BIG. Many content creators came out of the woodwork creating HUGE posts à la 715 and one third reasons why you don’t have enough time to write more content. But the majority of the posts lacked high quality content. So let’s say that in 2017 your competitors will do this too (if they aren’t already). But this time they will add the high quality part. How the heck do you stand out with your content? The businesses that will get the biggest ROI from content marketing in 2017, will be those who are able to: Produce content in their own voice (this is your #1 unique value proposition that your competitors can’t copy) Create high-quality content that actually solves the readers’ problem Focus on cooperating with influencers within your industry If you take the three bullet points above and add dominating Facebook Live, it´s like pouring rocket fuel on a bonfire. It will go BOOM! (in a good way).” – Tor Refsland Follow on Twitter: @TorRefsland Award-winning Blogger, Digital Marketing Strategist & Business Coach, timemanagementchef.com “Leading content marketers will be delivering 3 key things in 2017: 1) personalized, 2) visual, and relevant content in a 3) specialized niche that they can own. Visualization, personalization and specialization! “The marketing leadership mandate for 2017 is transforming the entire company culture. Consumers and buyers are tuning out (or blocking completely) self-serving promotion and ads. Leading marketers in 2017 will strive to create a culture focused on delivering value to their customers that translates into better marketing results. This is content marketing! The tip: focus on being human. Tap into your employees, customers and partners to tell THEIR stories. – Michael Brenner Follow on Twitter: @BrennerMichael Speaker, Best-Selling Author of The Content Formula, CEO of Marketing Insider Group “I definitely see a huge shift to visual storytelling over the last year and expect that to continue in 2017. Not only have visual social media sites like Snapchat and Instagram continued to grow, but we are seeing a clear shift in the way people prefer to tell their day to day stories, which is more visual. There is definitely a challenge for companies to see how their traditional marketing efforts will fit into a purely visual medium, but I think companies are going to have to get creative and get engaged, because I don’t see that trend going away anytime soon!” – Brent Csutoras Follow on Twitter: @brentcsutoras Founder, CEO at Pixel Road Designs, Speaker, Content Marketer, Managing Partner at Search Engine Journal “I predict there will be a backlash against safe, mediocre content. Five percent of all branded content attracts 90 percent of the engagement. That’s not only a sign that you can leave your competitors in the shadows if you create something great, but also a clear indication that mediocre, safe content doesn’t do much for you. If you’re not adding anything new to the world and telling a great story in 2017, it’s just not worth pressing publish. Also, distribution will be a much bigger focus. At many companies, content is silo’d away from social and paid media. As a result, there are a lot of brands creating content and just praying that people will magically discover it. That’s not how media works. Paid distribution will increasingly become a big buzzword this year. Tip: Don’t hire a career marketer to run your content program. Hire an editor or producer who’s built and sustained a large audience before. That’s the common theme I see across 99 percent of all successful content marketing programs.” – Joe Lazauskas Follow on Twitter: @JoeLazauskas Editor-In-Chief at Contently “My prediction is actually the exact same as last year’s. More companies then ever are investing into content marketing and it’s making it incredibly difficult to stand out from the crowd. The only way to do this is by creating high quality content. I call it epic content but it also goes by the name 10x content. In 2017 people are going to catch on and flock towards epic content.” – Sujan Patel Follow on Twitter: @SujanPatel Growth Marketer, GM at Web Profits, Entrepreneur “Business leaders are beginning to understand the necessity of holistic content marketing practices. They get that it’s not just about the perfect press release, but the entire approach. I credit this largely to the omnipresence of HubSpot’s inbound marketing principles and 2016’s push towards storytelling. As a result, I predict digital marketing spend will diversify in 2017, and we’re already starting to see that in sales at Express Writers.” – Tara Clapper Follow on Twitter: @irishtara Content Development Specialist, Express Writers Speaker, Writer, Editor “More and more data is collected through a brand’s digital marketing efforts. Brands and agencies will further personalize and customize offerings to their customers.   With the trends of major e-commerce sites opening physical stores (Amazon, Warby Parker, Birchbox, etc.), brands need to accelerate the integration of the online digital experience with that of the offline physical experience. The challenge is to seamlessly integrate the online and offline experience by leveraging and hiding complicated technologies from your customers. It … Read more

A Day in the Life of a Content Writer: Masters of the Written Online Word (Infographic)

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A Day in the Life of a Content Writer: Masters of the Written Online Word (Infographic)

If writing copy was a super power, the content writer is certainly the superhero of the online realm. They use their creativity and killer communication skills to earn a fruitful living. They’re highly motivational and they can literally convince consumers to buy products… right from their computer screens. What goes on in their day? What motivates the content writer, and how hard do they work? Check out the infographic we wrote and put together below for the answer! Feel free to share! Have something you’d add to a “day in the life?” Let us know in the comments!   Infographic: A Day in the Life of a Content Writer: Masters of the Written Online Word The day in the life of a content writer is dynamic, fast-paced, filled with research, and honing their natural writing talents. Here’s an inside glimpse into their lives! 3 Facts About Content Writers FACT: 24% of full-time freelancer writers work at least 25 hours per week. Content writers work morning, noon, and night. They have very flexible schedules as long as they meet deadlines. FACT: 65% of people start their day with a cup of coffee. If you’re a content writer, you’re probably reaching for that cup of Joe right from the time that you wake up. FACT: A content writer practically lives in their email inbox. 205 billion emails are sent per day, and some days it feels like 203 billion emails hit your inbox. Then you’ll have days where you receive no emails at all. The Content Writer’s Workload: An Inside Look What is their workload like? The most skilled content writers are booked months in advance—and some even have a waiting list. Content writers can be assigned specific topics by clients, or they’re left to strategize topic ideas on their own. A savvy content writer will use many resources to discover useful and interesting topic ideas. A content calendar helps keep many professional content writers on track. The content calendar includes client names, blog topics, due dates, publishing dates, and more. When it’s time to write, a content writer can write very high or very low word counts per day. An ad copywriter may only write 100 words for a commercial, while a blogger can write 2,000 words to whip up a blog post. Productivity tip #1: Content writing assignments should be tackled by order of due date. The highest priority items are worked on first. Productivity tip #2: If due dates aren’t looming, a content writer may choose to tackle the toughest task first. This will help easier tasks fly by the rest of the day. Different content writing styles will activate different parts of the writer’s brain. A technical writer who covers engineering topics will use their left brain during the most of the day. The left brain controls tasks that are related to logic, such as science and mathematics. A creative blog writer will primarily use the right side of their brain, which is responsible for creative and artistic tasks. Editing: Once content is complete, a content writer will likely edit their own work or pass it along to a trusted professional editor. The average content writer can expect to make around $240 for an 8-hour work day, or roughly $30 per hour. The career of a content writer might not be for everyone, but those who master it will find plenty of work and make a lucrative living. References http://contently.net/2015/06/22/resources/contently-study-state-freelancing-2015 http://www.statisticbrain.com/coffee-drinking-statistics/ http://www.indeed.com/salary/Web-Content-Writer.html http://www.livescience.com/32935-whats-the-difference-between-the-right-brain-and-left-brain.html http://email.about.com/od/emailtrivia/f/emails_per_day.htm Get your best-fit content writer at Express Writers!

How to Make An Infographic That Matters (Infographic)

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How to Make An Infographic That Matters (Infographic)

A picture may say a thousand words, but infographics can tell a whole story. The problem is, do you know how to make an infographic that truly works? Here’s why infographics are vital today. Written content is great: a well-researched, in-depth blog can make a big impact on your audience. But when a visual infographic is used instead of, or to augment a written post, the effect it can have on your viewers is huge. Simply put, visually-stunning content, like infographics, are more effective at captivating an audience. According to Hubspot, 65% of senior marketers believe that image-rich content like infographics are at the center of how their brand’s story is told. Not only that, the effect they can have on your SEO is huge – a well-crafted infographic can be a massive draw for backlinks. In a study conducted by MDG Advertising, content with visuals (like infographics) receive 94% more views than text-based content. This means bloggers and marketers looking to share content will want to share yours – giving it a nice SEO boost. However, some people feel infographics have grown less impactful over the years – and with decent reasoning. With all the amazing visual content out there, it is growing increasingly difficult to have your infographic noticed. Even though infographics can be extremely effective at engaging audiences, if they don’t stand out, no one will care. Knowing how to make an infographic that wins is key. So how can your business’ visual content distinguish itself? Let’s discuss. How To Make An Infographic That Matters: 4 Key Ways Here’s four key ways to ensure your infographics will matter. (Scroll down to #4 for the full infographic.) 1. Know Your Target Audience Let’s face it – not everyone is going to be interested in your content. Infographics are no different. The people who will tune in are your target audience, and they’ll be very engaged with what you have to say – as long as it’s relevant to their interests. Most people think an infographic should appeal to as many people as possible and end up creating something overly generic. In fact, this is a problem people have with all types of content. It’s super tempting to create content for an audience as broad as possible. But in an attempt to reach more people, your content will engage less. People want to read what’s relevant to them, not something watered down to appeal to many. Narrow your focus to a specific demographic you think the infographic is relevant to. Is it for current customers? Potential ones? Is it to generate backlinks for your SEO? Defining exactly who will see your infographic is an essential first step. 2. Keep it Simple, Concise, and Focused One of the main problems infographics suffer from is too much. What makes infographics such an effective form of content is their visual appeal and their easily digestible information. Cluttering them with images, overloading them with information, or simply making dauntingly enormous can put off your readers. Your infographic should be visually appealing and not too busy, leaving enough white space so as not to distract the viewer. Keep your theme very focused – don’t be afraid to create a series of infographics if your idea is too big to reasonably cover in one. For the written portion, remember the reason people are tuning into an infographic isn’t for reading lengthy text – it’s likely what they’re trying to avoid altogether. Keep your written portions concise and to-the-point, so your audience will get the gist of the information immediately without having to dig. 3. Infographics are For Education, Not Just Entertainment Just because they look great doesn’t mean an infographic shouldn’t inform and educate their audience. When you make an infographic ensure that it’s well researched, with clear, cited sources. Not only will this show commitment and dedication to your content, your audience will have the chance to engage with your content deeply, building trust while they do so. Plus, when people are looking to share content (providing those ever-useful backlinks) they want graphics that provide value. Ensuring your infographic is well-researched will benefit your SEO in the end. “All flash and no dash” just won’t work for infographics any more. Yours will need to define itself through its value to the audience in addition to its aesthetics. 4. Leave it to the Professionals As infographics have grown in popularity, so has the difficulty to distinguish them and increase their engagement. Many businesses are designing them without the proper wherewithal and filling the already cluttered infographic-sphere. It seems cheap and easy to simply have the young person with a bit of design experience whip up a catchy infographic in a day or two, and reap the benefits. But without the professional touch, infographics designed in this way can come across as rushed and hackneyed. There are many unfortunate examples of unprofessional infographics on the internet. Generally, it’s very easy to tell the difference between one created by someone who knows what they’re doing and one made by someone who may only know basic design. The worst thing you can do is waste time and money on an infographic that won’t have a positive effect on your audience. A poorly crafted graphic may have the opposite effect you intended, putting off a viewer who might see your brand as unprofessional. The solution is easy and foolproof – leave it to the pros. Specifically, a content agency who brings the knowhow to create an infographic with proper research, written text and graphic design. Going to a reputable content agency will save you time, while guaranteeing a high-caliber product. It’s a safe bet, and a good way to ensure your infographic will stand out from more amateur-looking examples. Conclusion Do infographics still matter? Yes – at least, the good ones do. It’s knowing how to make an infographic that resonates with your audience that’s the tricky part. With so much visual content out there, it can be difficult for yours to … Read more

A Look Inside The Brain & Habits of a Modern Copywriter (Infographic)

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A Look Inside The Brain & Habits of a Modern Copywriter (Infographic)

For today’s infographic, we put our “brains” together and put an infographic about the copywriter’s brain, lifestyle, habits, and thought process (pun intended ?). We’ve taken a look at most common demographics that make up the database of online copywriters today, what goes on in their head (most of the time), important skill sets all copywriters maintain, and much more. Enjoy! [bctt tweet=”See inside the brain, lifestyle and habits of a modern #copywriter in this #infographic ” username=”ExpWriters”] Inside The Brain & Life of a Copywriter (Infographic) Why Is The Online Writer So Essential Today? Did you know? There are over 2 million blog posts posted online every day. And there are more than 900,000,000 websites online, and dozens more launching per minute; the web is estimated to house 1 billion websites somewhere in 2016. With content marketing becoming the foundation of two-thirds of all B2B marketers’ marketing, and a priority investment in all their marketing, it’s more important than it’s ever been to hire your best-fit writer to create content that makes your brand stand out online. The Everyday Copywriter Writers are the behind-the-scenes superheroes who make the web go around, but who are they in real life? Stay-at-home moms: Since many writing jobs offer the benefit of working from home, many copywriters are busy parents who want a fulfilling job that allows them to spend time with their families and still exercise their creativity and talents. Out-of-work professionals: Many copywriters are past professionals who have had a career or job where they were laid off. They’ve turned their career around and found writing opportunities that allow them to use their expertise. Many of them work remotely and telecommute. Millennials: Many copywriters are millennials hired to make large companies more relevant and exciting to customers. 70% of companies are creating more content than they did a year ago and millennials are filling much of this demand. Quick Learners: Copywriters are organized, creative, and quick to learn new things. The average marketer uses between 12-16 different types of content and copywriters must be familiar with all of them. Storyteller: Many of the best creative writers grew up telling and writing natural stories. These early skills kindled a passion that later flourished into a writing career, with online writing as an open field for job opportunities. Left Brain of the Copywriter: Practicality Copywriters are in charge of creating compelling, valuable content for a variety of industries. This requires organization and plenty of practicality. Here’s how they use their left brains to do it: Organization: Copywriters often work on several projects at once, so they need to be organized, detail-oriented, and able to balance deadlines efficiently. Research: Copywriters generally specialize in a few different areas and may write about dozens of different topics each day. Because of this, they are masters at research and learn new things quickly. Synthesis: In order to write content that stands out in today’s content-saturated environment, copywriters need to be able to synthesize new information quickly and turn it into something valuable that readers will love. Structure: Structure is the foundation of great writing. Copywriters know how to break a document down to make it easy and fun to read. Perfectionism: Copywriters strive to make everything they write as good as possible. This often means reading and revising a piece several times! Right Brain of the Copywriter: Creativity Being a copywriter isn’t all about analytics. Copywriters also have to be creative, intuitive, and innovative. Here’s what the right brain brings to the table: Uniqueness: What sets one copywriter’s work apart from another’s’? The answer is unique perspective. Each copywriter needs to be able to harness creativity enough to write from a unique voice and POV. Innovation: There are thousands of articles on SEO out there but copywriters make theirs interesting and relevant by finding innovative ways to approach broad topics. Visualization: Copywriters know how to pull in different media formats – like video and images – to add depth and value to their writing. Humor: Great writing is relatable. Copywriters often use humor to make their writing more approachable to readers. Anticipation: In order to stay abreast of their industries, copywriters use their knowledge of the niche in order to anticipate what topics, developments, or conversations are coming next. This helps them stay on the cutting edge!  Common Thoughts of a Copywriter Copywriters are the chameleons of the marketing world – constantly transforming themselves to offer different voices, viewpoints, and positions. Here are some of the things copywriters think about in order to create great content. “How do I write a great headline?” Copywriters know that a headline is the single most important piece of an article. 80% of people read the headline of an article while only 20% read body copy, so copywriters are experts at crafting quality headlines that get people to click. “What does my reader need?” A great copywriter knows that readers come to content for one thing: to answer questions. In order to cater to readers as well as possible, copywriters think about how to provide the maximum amount of value to a reader all throughout an article. This is an empathetic skill that involves placing themselves in the readers’ shoes. “Where’s the gap?” Right now, 27 million pieces of content are shared across the web on a daily basis. Despite that, there are still people who aren’t getting their questions answered and can’t find content that caters to them. A copywriter’s job is to fix that. They do this by seeking out gaps in niches or topics and then filling them with quality writing. “How do I entertain and educate?” If you wanted dry, boring writing, you’d head to the phone book, right? Copywriters know that their job is to entertain their readers while also providing value, so they seek to entertain and educate in everything they write. “Is there real value in this content piece?” Regardless of whether a copywriter is writing an article about how to start your first blog … Read more

Everything You Need to Know About Online Content Word Count (Infographic)

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Everything You Need to Know About Online Content Word Count (Infographic)

Have you ever stopped in the middle of creating your online content, whether it be a social media post, blog, or other piece of online content, not sure what the proper word count should be? We’ve studied, analyzed, and researched–and put an infographic together to guide you. Here’s every correct content length for any piece of online content on the web. Feel we missed anything, or do you have something to add? Let us know in the comments! Full infographic transcription below. An Infographic Guide to Online Content Length Curious how long your content should be? You’re not alone. With dozens of conflicting opinions about word count flying around the web, it can be difficult to determine how much is enough on various platforms like blogs and social media. Fortunately, we have the answers. Let’s explore the word count question here. The Rise of Social Media: Why Your Content Matters Social media is booming and one of the best ways to engage with the huge numbers on each platform is to ensure that the content you share there is as user-friendly as possible. Take a look at the user numbers for some of today’s hottest platforms: There are currently more than 2 billion active social media users in the world Content on Facebook earns 5 billion likes each day Twitter has more than 284 million users and the platform sees 500 million tweets daily Google+ has more than 363 million users Online Content Lengths for All Web Platforms Now that you know how big social media truly is, let’s take a look at what the ideal content length for all distribution channels really is. Twitter Is Twitter really increasing its character limit from 140 to 10,000? The CEO of Twitter, Jack Dorsey, started the rumor: pic.twitter.com/bc5RwqPcAX — Jack (@jack) January 5, 2016 But, best practices currently state that it’s more fruitful to keep Tweets limited to 100 characters. Here’s why: Tweets that are 100 characters or shorter enjoy 17% more engagement than longer Tweets So-called “medium length” tweets (between 71-100 characters) are re-tweeted more often than large (101-characters or longer) or small (41-70 character) tweets Twitter is built on brevity, and 100-character tweets are easy for users to consume Facebook While Facebook is often thought of a long-form content platform in comparison to Twitter, it may surprise you to know that the ideal character limit for a Facebook post is actually shorter than a tweet. Here’s what you need to know: The ideal Facebook post is 40-characters or fewer Facebook posts with 40-characters earn 86% more engagement than longer posts According to Facebook best practices, the second-best length of a Facebook post is 80 characters or less. These posts receive 66% more engagement than longer posts Google+ Google+ is all about readability and accessibility of content, so it’s important to keep content easily digestible. Here’s what you need to know about Google+ headlines and content: The highest-performing Google+ headlines are 60 characters or less Readers only absorb the first and last three words of a headline, so headlines that are 6 words or less have the most impact The ideal length of Google+ body content is 200-440 characters LinkedIn LinkedIn posts are designed to be short and sweet. According to BufferApp, the ideal length for a post on the platform is 25 words. LinkedIn posts that are around 25 words encourage the highest number of click-throughs. For B2B companies, the ideal word length for a LinkedIn post can vary between 16-25 words. For B2C companies on LinkedIn, the ideal word length for a post is between 21-25 words. Instagram  Since Instagram isn’t focused on text-based content, but rather great visuals: there are currently no solid “best practices” for word count. You can, however, follow these tips for best results from your Instagram posts. Use creative #hashtags to promote interaction with your established network. Consider using the Instagram Explorer page to learn more about trending hashtags that can enhance your brand. Up to 15 hashtags per post is an average amount. Always be relatable with your hashtags to what your visual topic is about. If you’re sharing an Instagram photo on Twitter or Facebook, be sure to lessen and streamline your hashtags. Photos with too many hashtags will look out of place on these networks. Some brands drop the hashtags in an Instagram follow-up comment if they’re streamlining. Tell your brand story through captions. This offers context for your image and helps followers connect with your content. Pinterest When it comes to Pinterest descriptions, keeping them within the correct character-count range can enhance their performance hugely. 200-character descriptions earn the most re-pins Pins that feature CTAs earn 80% more engagement than those that don’t Research has found that pins with an image height 800 pixels or greater earn significantly more re-pins than those with smaller images Blog Posts Rule of thumb: blog posts are the place where informative, guide-style, long-form content can shine. Buffer found that the ideal reading length of a blog post is 7 minutes. This translates to roughly 1,600 words As a general rule, longer blogs are more likely to provide quality markers for search engines, which allows them to rank higher Blog posts that are longer than 1,500 words receive an average of 68% more tweets and 23% more Facebook likes than shorter posts. Most web pages that sit in the top 10 SERP positions for any given keyword have at least 2,000 words Eight-word or longer search queries have risen by 34,000%, which means that content targeting long-tail keywords will perform better today. 5 Key Best Practices for Social Media Posts No matter where you’re posting content, there are several rules you should always follow: 1. Be helpful. Readers want helpful content. It matters less if your content is 80 or 800 characters and much, much more that it’s helpful and well-written. 2. Don’t blab. As a general rule, concise is better. If you can get a point across in 1,000 words, you shouldn’t be stuffing a … Read more

A Guide To Writing & Optimizing Great SEO Content (Gifographic)

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A Guide To Writing & Optimizing Great SEO Content (Gifographic)

How can an infographic get better? Add moving parts. Our fantastic design team created and designed this first gifographic from Express Writers. In it, we’re showing you the major tricks of the trade when it comes to writing and optimizing great SEO content. Tell us how you liked our first gifographic, and for a limited time, we’re taking gifographic orders! Full transcript below.  Transcript A Guide To Writing & Optimizing Great SEO Content (Gifographic) Here’s Why Creating Great SEO Content Is So Crucial To Your Marketing Web traffic drives content marketing. The largest portion of content marketing success, 63%, is derived from website traffic. A big reason why you should focus on having correctly SEO optimized content on your site. 2/3 of B2B Marketers say content fuels their marketing. And if your content is well-written, answers questions, and is optimized for your buyers to find it, buyers are willing to finish 57% of your buying process without even talking to a sales rep. Google loves it! Google has said that quality content is key to rankings. Google Panda is the gatekeeper. The Google panda update has been launched primarily to ensure only high quality content ranks the best. This Panda algorithm looks into factors specifically that include how expertly the content is written, the quality of the source and author, if it is original and not duplicate, authoritative, complete, well-researched, and not-over populated with ads. Optimized blogs are powerful. 8 out of 10 Internet users are reading blogs and social media, which accounts for a whole 23% of time spent on the Internet. 3 Major Types of SEO Content & Tips on Correctly Optimizing Them Content is the fuel for what you publish on the web. Here are a few of the most common web content types: Web pages. Web pages are one of the most commonly optimized forms of SEO content. Boost your web page ranking through the inclusion of related, well-researched keywords, well written title tags, meta descriptions, awesome headers, and high quality writing. Never skimp on the quality of the writing if you want the best results from your web pages. Blogs. There are approximately 152,000,000 blogs on the web and with that kind of competition it’s obvious that optimizing your blog for SEO is an important way to get it to stand out. Include high quality citations (links) that reference any statistics you include and shoot for 2,000 words of high quality, well-researched SEO content per blog or more. Product Descriptions. When it comes to writing product descriptions, you want people to be able to locate them online quickly and easily. Don’t skimp on copy here either. Include keywords in your product descriptions and write descriptive headlines and meta content for each one. Social Media. Did you know that social media can be optimized, too? Except with social media, you optimize your content so that it can be located and shared by people rather than search engines. So don’t write around your keywords; write your social content around your audience.  3 Rules of Thumb in SEO Writing 1. Keyword Amount: Stay under a 3% keyword density in your content (web pages, blogs, etc.) Using them naturally is your #1 rule. Headers, subheaders, and throughout the copy are key areas to use them. How to Calculate: Keyword Density = (How many times you used the keyword / Total words in the text) x 100 Example: (20 / 800) x 100 = 2.5% 2. Don’t count your keywords. We mean it! Think of your audience, the quality of your content, how well you’re researching the content, and if the copy addresses every question the topic could raise. This is far more important than counting keyword density every time. Simply optimize naturally with keywords. 3. Find original sources when you’re stating a claim, and citate (link to it). See our sources at the bottom of this infographic? Those are our citations. You’ll want to actually hyperlink inside your blogs or other content where you’re making a statement or claim that you’ve read online. Make sure you use the original source when you hyperlink. 3 SEO Tools for the Web Content Creator SEMrush is a powerful keyword tool that allows users to optimize their sites for SEO, create intuitive pay-per-click (PPC) advertising, and conduct social media and video advertising research. When it comes to using SEMrush to find keywords for your ad campaign, you’ll want to look into niche-specific long-tail keywords that apply specifically to your industry. While it’s all well and good to target a high-volume search keyword, it’s also harder to rank for these keywords, which means you may be better off focusing on a less competitive, more specific keyword phrase that allows you to rank strongly from the get-go. Wordtracker is another keyword research tool that allows users to search multiple sources for effective keywords. This tool can help you find keywords that nobody is competing on and will be an essential tool for SEO success. BuzzSumo is an effective tool for finding the key influencers that can help you promote your content and get it noticed by a wide audience base. It can also help you find trending content topics and take inspiration for audience related content. Although it’s not specifically SEO, developing great topic ideas and feeding off of industry leaders is every bit as important as SEO optimization. 10 Key Factors of Great SEO Content 1. Write great headers! Aside from your body content, the most important piece of content for SEO is your header. A header tells people what the piece is about, grabs reader attention and gives a general overview of the topic. To make your header as interesting as possible, include your keyword and focus on writing a header that asks a question or addresses your readers’ fears. Create headers that are irresistible and make your readers want to click; include the keyword naturally. 2. Stay away from “stuffing.” Keyword stuffing is a dangerous practice that will get you in trouble with the search engines, decreasing your … Read more

25 Web Content Creation ROI Tips: Copy That Sells (Infographic)

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25 Web Content Creation ROI Tips: Copy That Sells (Infographic)

Creating great web content online is the best way to help push site conversions and bring in awesome new clients. But, how can you create content that sells? In other words, have content ROI? Content that is crafted well has the ability to return on investment, or ROI, for your brand. In this infographic, we take a look at the top reasons you need great content, with 25 useful, fundamental tips to help you get knee-deep in the creation of copy that sells. Full transcript below. Enjoy! And if you like this, we’d love a share and comment!  Transcript Why is Awesome Web Content Vital? You have approximately 8 seconds to convince someone to stay – after that, you could lose them. Around 96% of site visitors are not ready to buy yet, and content keeps them coming back until they do. If you create and publish around 31-40 landing pages, you’re likely to generate 7 times the amount of leads than those who don’t. And 40+ generates 12 times more. Visual content like product videos can increase purchases by 144%. Research shows that Google consistently ranks posts over 2,500 words.  25 Surefire Ways to Create Web Content that Sells (Content ROI) Here are some great ways to create wonderful content that can help boost your sales and bring you ROI. Emotions Help Motivate. Emotions are an incredible way to motivate clients to act. Peer pressure, self-improvement tips, and more are excellent motivators. Weave these in your copy.  Create a Sense of Urgency. When writing your content, make sure you create a sense of urgency. Show that there is a demand for your product. Tie in brevity to urgency to compel your reader. Create a Case Study. 63% of UK marketers think that case studies are excellent marketing tactics. You can use them to show customers information about your company and product, convincing them to choose you. Create Evergreen Content. Well-researched, in-depth, long-form blogs that answer timeless questions are considered evergreen. These pieces can convert readers and rank you high in Google if done right. And, they’ll always stay relevant. Have Excellent Headlines. Half of your content creation time should be spent coming up with a persuasive headline. Make it useful, have urgency, be unique, and specific. Plug in power words and adjectives to transform an otherwise typical headline. Don’t Be Afraid to Have a Conversational Voice. Think of this like how you’d talk to a client who is also a friend over coffee. Enrich your content with a lively, fun, conversational tone. This can help immensely with building connections that will convert.  Find Your One “Thing.” Each company has a “thing” that sets them apart – yours included. Find your “thing” and focus on it with your content. Research Audience Needs. Content that sells needs one crucial element – audience research. Know what your audience needs and create content they can use. Stay Authentic. Marketing now requires authenticity, especially if you plan to market to millennials. Be unique, for example showcasing pictures of your office on Instagram, and your daily grind—and have fun while you’re doing it. Your brand fans will love it! Create a Plan for Content. Plan out your content through various tools such as editorial calendars. You will find it easier to maintain a consistent content plan with one. Make Important Info A Focus. Simple tip, but a vital reminder. This goes for pricing, calls to action, and any other pertinent info. Don’t let it get lost on site or else you’ll lose visitors.  Refine Your Approach. Compile a full list, or “brain dump,” of your ideas for content pieces. Next, narrow down and refine your approach. Create content on just a few of your narrowed-down, hot topics for impactful results. Make Vital Points Standout. People only read about 20% of all of the content on your page – make what you want them to see stand out from the rest. Remove Distractions. Too many choices can create higher levels of anxiety for visitors, which can negatively impact conversion rates. Focus on your highest seller or main pain point and dwindle down anything else. Make Your Content Easy to Scan. Only 16% of readers will read all of your blog content, but 79% of visitors will scan. Writing easy-to-scan content will help you reach out to every visitor and reader. Break your content up with sub-headers.  Use the Power of One. The “power of one” helps you establish one big idea that you can focus on. This can often be your one “thing,” as well. Focus on one thought for every page or post. Know Which Content Types Work Well. Multiple content formats are excellent, but before you jump into each, make sure you know which ones will work the best. Test, analyze, and check the engagement of your content types; and tweak or change your habits accordingly.  Utilize Visual Content. When an image is used, tweets see more engagement with 18% more tweets, 89% favorites, and 150% re-tweets. And Facebook saw a growth of 3.6x in the amount of videos used on the channel. Write Long-Form Content. Long content gives the perception of added value, making people more likely to trust and read. Posts over 2,500 words also do very well in the rankings. Create Relevant Content. You don’t want content that is outdated or doesn’t make sense to your audience. Instead, write content on trending topics within your industry as well as content you know your audience wants and needs to see. Bloggers, Include a Subscription Box. Email subscription boxes are a great way to give visitors access to content, eventually converting them into leads. (For every $1 spent on email marketing, average revenue is $44.25.) Test Different Calls to Action. Just by changing and testing the copy on their calls to action, Mozilla saw higher download rates for Firefox. They went from “Try Firefox” to “Download Firefox – Free”, and saw more clicks. Try and test actionable verbs and adjectives to convince people to click, purchase, and share … Read more

Why & How To Publish a Book on Amazon Kindle (Infographic)

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Why & How To Publish a Book on Amazon Kindle (Infographic)

Do you know just how powerful the Amazon Kindle e-book marketplace is today? How do you get started when it comes to being published in this powerful arena? Learn amazing stats about the Amazon Kindle world and how you can get started publishing a great Kindle e-book in our infographic. Full transcript below. Don’t forget – if you found this useful, we love shares, comments, and spreading the love!  Transcript Why & How To Publish a Book on Amazon Kindle (Infographic) Did You Know? Crazy Stats About The Popularity of Kindle eBooks 30% of American adults read an eBook last year. Over 50% of American adults own a Kindle. 5% of the books sold in the U.S. are Kindle eBooks. Kindle is the most popular e-reader, beating both the iPad and the Nook. Amazon has a 65% share in the eBook industry. At least one quarter of the top 100 Kindle eBooks available on Amazon are published by Indie authors. 3% of Amazon’s 90 million unique users spend time shopping for a Kindle each month. The Kindle Fire monopolizes a 14% share of the global tablet market. Kindle is Amazon’s top selling product. Users who subscribe to Kindle Unlimited spend more on books than those who do not. The State of Amazon eBook Publishing  Let’s take a specific look at how Amazon dominates the eBook market. Amazon is the largest paid search engine in the world. Between 2008-2013, the number of indie published books went up 437%. Women write twice as many indie best-selling eBooks than men. Amazon now pays writer per page their readers turn. Only 16% of Amazon’s best selling eBooks were published by large publishing houses. Indie authors account for 40% of the income being paid to e-book authors. 31% of the books in Amazon’s Kindle store are self-published. Non-fiction readers pay more for books than fiction readers. 4 Top Benefits of Publishing A Kindle eBook on Amazon Traditional publishers offer a 15-20% royalty on net revenues. Amazon Kindle publishing offers a 35-70% royalty. In the Kindle store, the shelf life of a book is forever. Put that in contrast to a shelf life of 30-60 days in a traditional store. The Kindle store features more than 810,000 books. Amazon does some of the promotion for you: the site will automatically refer your book to people searching for books in similar genres. 6 Major Tips For How To Publish a Book on Amazon Kindle Invest in Kindle-ready, high-quality formatting. If you don’t know how to do this yourself, hire a professional or use a program like Calibre. Don’t undersell (or oversell) yourself. The best-selling books on Kindle are priced from $2.99-$3.99. Consider your genre. Self-published authors consistently outsell big publishing house authors in sci-fi/fantasy/mystery/thriller and romance genres. Pay attention to word count. Bestselling eBooks typically weigh in at 100,000 words or higher. Invest in a great cover. Even though this is an eBook, the cover is still one of the most important things customers are impressed by when deciding to purchase your eBook. Sites like 99 Designs or Crowdspring are great crowd-sourcing cover options. No matter what you chose, make sure you wind up with a .JPEG file of at least 200 pixels and a height/weight ratio of 1.6. Promote Your eBook! Sites like AddictedToeBooks.com, AuthorMarketingClub.com and BooksOnTheKnob.org all offer free promotional platforms to help you get your book to the top. Reference List Pew Research Center: http://buff.ly/1hoJLca The Guardian: http://buff.ly/1Q5gqPX Forbes: http://buff.ly/1Q5gJKS Forbes: http://buff.ly/1Lg8knW Forbes: http://buff.ly/1VBVaYY Forbes: http://buff.ly/1Q5hUtE TechCrunch: http://buff.ly/1VBVXt7 CNN Money: http://buff.ly/1Lw2JvF TechCrunch: http://buff.ly/1Lw2K2G Publisher’s Weekly: http://buff.ly/1jbP28P WiseInk Blog: http://buff.ly/1jbP5l4 Author Earnings: http://buff.ly/1jbP8gA MPR News : http://buff.ly/1hp6G7l eBook Editor: http://buff.ly/1jbPbJi Search Engine Journal: http://buff.ly/1hp6LI9 Michael Hyatt: http://buff.ly/1VCd6mr

The Science Behind the Most Successful Social Media Sharers (Infographic)

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The Science Behind the Most Successful Social Media Sharers (Infographic)

In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself! Enjoy, and don’t forget to share and leave us a comment! Full transcript is below. Transcript The Science Behind the Most Successful Social Media Campaigns & Sharers Social Media Shares: Why Do They Matter So Much? 53% of Americans who engage with brands in social media become more loyal to those brands Interesting content is among the top 3 motives for consumers to follow brands on social media The majority of brands measure content success by social shares 47% of B2B marketers cite creating engaging content as their top marketing challenge The 3 Most Re-Tweeted Tweets in History What’s the secret to the sharing power of the top tweets? Let’s take a look at which tweets made it to the most re-tweeted list. Ellen de Generis. 3.3 Million Re-tweets. If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Ellen de Generis breaks Twitter with this iconic tweet. Leverages the “buzz” around the Oscars, making this tweet the most shared in history. Louis Tomlinson. 1.4 Million Re-tweets Always in my heart @Harry_Styles . Yours sincerely, Louis — Louis Tomlinson (@Louis_Tomlinson) October 2, 2011 Louis Tomlinson shows just how a simple, sincere tweet can capture the heart of millions, especially thanks to their passionate fandom. Barack Obama. 700,000 re-tweets Four more years. pic.twitter.com/bAJE6Vom — Barack Obama (@BarackObama) November 7, 2012 Barack Obama’s social media team captured a moment of human emotion and celebration that followers can relate to: and, keep in mind, it’s also news to share. Facebook Posts That Had the Most Shares in History What’s the magic formula for the most shared Facebook posts? Here’s who and what really hit it out of the park on Facebook. PerezHilton.com. “This would have legit traumatized me as a kid! Heck, even now!” 4.4 Million Shares. Post by PerezHilton.com. We love to share videos that make us laugh. Perez Hilton shares this stunt video promoting a horror movie, proving that humor is always a good idea. AMC Theatres. Minions Preview Video. 3.1 Million Shares Post by AMC Theatres. AMC Theatre demonstrated the power of video for Facebook sharing, particularly when tapping into a community of fans who love the brand. WomenWorking.com. “Why We Need Best Friends” Image. 1.7 Million Shares Post by Womenworking.com. Facebook users share posts they relate to, and they think their Facebook friends can relate to. The posts they share are also social currency: to show their friends what they care about and who they are. 5 Techniques For Successful Social Media Campaigns: Inspiration From the Best Brands on Social Here’s how businesses succeed in increasing engagement and promoting shares. include the company logos with the mentions (Autodesk, Whole foods, etc.) Genuine Value. Autodesk shares social content that offers genuine value to its niche target market. Be Personal. Whole Foods Market makes their customer service personal leveraging their local profiles. Authentic Conversation. Kimpton Hotels & Restaurants gets personal, engaging with its guests through real, authentic conversation. Contests. Intuit rolls out a year-long contest that their target market loves to engage with. Transparency. Mars shows a behind the scenes peek of its businesses, offering greater transparency of its business practices and ethics to their intrigued followers. 5 Steps to More Engagement & Shares for Your Content Follow these simple steps to gain a successful social media campaign and inspire more shares for your content. 1. Listen to Your Fans. One of the best ways to increase your engagement is to look at what your fans already like to engage with and duplicate their efforts with your own, unique spin. 2. Post More Photos. 87% of a Facebook page engagement occurs on photo posts. 3. Take Your Own Photos. People engage with authentic, human social media brands. Take your own “candid” photos to show your followers into your world. Don’t be afraid to be personal. 4. Get Your Own Custom URL. When a URL is shortened, it looks less cluttered, making your post more appealing and easier to read. 5. Post Evergreen Content. Evergreen content is timeless. Focus on creating posts that can be shared over a long period of time and still remain relevant. A great way to do this is to create evergreen blogs that can be shared, and re-shared, on social media. References James A. Martin, CIO | http://buff.ly/1NywMSa Amy Porterfield, Social Media Examiner | http://buff.ly/1NywRVY Kevin Lee, Buffer Social | http://buff.ly/1TWDHcU Chanelle Bessette, Fortune | http://buff.ly/1HYEgXq Shea Bennett, Ad Week | http://buff.ly/1LnruJV Jonathan Anker, HLN TV | http://buff.ly/1LnvOsz Business 2 Community | http://buff.ly/1E8sleY

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