Press Releases - Express Writers

A Few Tips in Press Release Writing: Precision in your Boilerplate

January 1, 2021October 25, 2013 by Adam Oakley

A boilerplate is a succinct summary of your company that is included in every press release. When you decide when to release a press release, it is imperative that the boilerplate embodies everything you want your target audience to know about your company. It is basically a one-paragraph-version of your mission, vision, and about-us page. Press Release Writing Tips For Your Success According to the University of Washington’s listing of the essential parts of a press release, your company or organization’s boilerplate should be used in all publications you circulate, and it should be strategically written. The first impression your company projects to a person unfamiliar with what you do depends on how well the boilerplate was written in these publications. So how exactly can you come up with a strategic boilerplate that reflects everything good about your organization when you release a press release? Read on for some tips. Remember: Press Releases are Formal Journals The first press release was printed out on the New York Times in the early 1900s. Unlike now where your press release can be read by your target audience seconds after it is posted in the Internet, print media dominated the early days of press releases. This means that essentially, every press release is a publication written and edited by a professional journalist released through the press via newspapers. It is sometimes easy for companies nowadays to forget this fact because of the ease by which information can be created and shared through the Internet. So the first thing you have to remember for you to be able to write a succinct boilerplate when you decide to release a press release is this: write using professional journalistic styles. Be Objective When Writing Your Press Release’s Boilerplate When you are writing about yourself, it is very hard to be objective. Of course it isn’t a bad idea to let people know your skills and everything great about you, but you don’t just go ahead and say, “I’m the most skilled in my niche. With my track record and experience it’s no question that I’m your best choice!” to every potential client you meet right? The same is true in the process of writing a boilerplate every time you release a press release. Be as objective as you can and accurately list your company’s achievements, goals, and expertise by presenting your credibility with minimal to nonexistent egoism and sales lingo involved. Focus on your company’s unique qualities and write your boilerplate using adjectives and phrases that don’t imply false greatness; a common mistake made by organizations who think too much of selling themselves when writing their boilerplate. Facts are Your Friends For your decision of when to release a press release to bring in great responses from your niche, keep in mind that facts are your friends. Your boilerplate should revolve around verifiable information about your company, products, or services. Exaggeration is a no-no when you are writing your company’s boilerplate. When a potential client reads about you and does his research of what your company is all about, he should be able to verify all the information written in your boilerplate. As previously mentioned, a boilerplate holds the first impressions of your company to potential clients. Have you ever heard of the forked tail effect and the halo effect? These are psychological concepts that indicate how people perceive you from the first meeting: either in a negative light or a positive light respectively. Who holds a pitchfork and has a tail? On the other hand, who sports a halo and has wings? You’d definitely want your company’s first impression to be associated with the latter. Include only the verifiable facts about you and your company to avoid misleading your readers. Doing so will equip your boilerplate to bring about a halo effect whenever you release a press release. After all, if the first impression your boilerplate, and your press release as a whole, gets is a forked tail impression, you’d have to start from the beginning and re-think your strategy. Better to tread carefully and write a factual boilerplate than go through that don’t you think? Remember: Statistics Change If you want to include numerical data in your boilerplate, go ahead and do so. It’s good to have a well-written boilerplate you can use it in every type of publication about your company, but if you included some numbers in there, be sure to review it periodically. Whenever you decide to release a press release, remember to check if the statistics you indicated in the boilerplate are still accurate. Are you still operating in 9 locations? Are all your products or services still available in specific divisions? Statistics change, and so should your boilerplate if it has them. Use Major Keywords in Your Press Release’s Boilerplate If you can’t decide when to release a press release because your boilerplate seems incomplete, think back on the most basic components of publications: words. Write your boilerplate using words that can relay what your company stands for and what you do in a single line or phrase. Distinguish the core function of your company and find the keyword that can accurately encompass that function, and then go from there. For example, if your company offers business-consulting services, write the boilerplate in your press release describing yourself as a “business consultant.” Work from there and include other ways of referring to your services like “business analysis” or maybe “business process specialist.” In any case, if you are a masterful with your craft and niche, knowing the best keywords to include in your press release’s boilerplate will come with ease. Before deciding when to release a press release, keep these things in mind to come up with a concise but effective boilerplate about your company. Write information about your company formally and objectively. Use keywords and verifiable facts to present your credibility, and stay on top of things to ensure that your boilerplate is accurate in every statement. When … Read more

When to Release a Press Release for High Response

January 1, 2021October 19, 2013 by Adam Oakley

Timing matters in love, conversations, and in PR distribution strategies like deciding when to release a press release. What you want is to be at the top of the inbox the moment a news editor sits down to begin his search for the newsworthy. When asked when to release a press release, we always say there is no guarantee, but you can increase your chances by making sure your perfectly-written PR is not buried under loads of spam. 10 Factors To Consider When Strategizing The Best Times To Release a Press Release Let’s start our discussion on when to release a press release with a couple of fast facts about editors (your first audience). The information below may seem obvious and silly, but they will impact your PR distribution strategy. Most people, including editors, are at sleep at 4 A.M. People don’t check their emails and read PRs while driving. Very few check their emails while they are eating. Sunday is a rest day. Other countries may be in different time zones. People hate working at the end of the business day, which is sometime between 6 P.M. to 8 P.M. People check their email first thing in the morning, but not before they’ve had their first cup coffee. Holidays are not business days. People love holidays, so they think about holidays the day before holidays. Most people are asleep by midnight. If they’re not, they’re doing something more fun than reading PRs and checking emails. The best tips on when to release a press release are the painfully obvious ones, and the same is true when deciding when to release a press release. If you were an editor, on what day and at which time are you likely to be checking your email in search for an interesting new story? In strategically planning when to release a press release, remember that editors usually begin the business day by checking emails, but if you send your PR too early, expect to be outranked by other emails within an hour. Entrepreneur writes that 23.63% of all emails are opened one hour after they are sent, and the rate drops as the minutes pass. This tells us that very few editors make the effort to dig into the bottom of the pile. You should be distributing your material within the hour that it is most visible to your target audience when strategizing when to release a press release. The same Entrepreneur article adds that 8 to 9 in the morning is when click-through rates are at the highest. This is an advice that GetResponse echoes so 8 A.M. to 9 A.M. is a pretty safe period when to release a press release. Distributing a PR sometime before 9:30 A.M. is especially critical when you are writing a material that impacts stocks trading. You have to be able to send it in before the Wall Street bell rings. Is there an ideal day when to release a press release? Definitely. Editors will check their emails all throughout the business week, but you should try to avoid three things: 1) Heavy communications traffic 2) Holidays in other regions which you may not be aware of 3) Days when editors and virtually all types of workers are eager to skip out Mondays are busy days for everyone, not just editors, so prepare to be elbowed out by a ton of competition. Because of the influx of all types of communication on a Monday, working people have developed the habit of cleaning out their inbox on this day. If your PR title and email subject are not as strong as they should be, there is a greater chance of your work ending up in the virtual trash bin. So Monday’s not exactly the best day when to release a press release. The problem with Fridays is that most people are thinking “Thank Goodness!” TGIF. In their eagerness to end an exhausting week, most editors are not keen on going through a long roster of PRs. In the case of paper publications, press releases picked out on a Friday are published in the weekend edition, so that’s not an ideal situation either. Saturdays and Sundays are slow days for press release engagements. Unless you historically have a high success rate on weekends, don’t go for weekends in deciding when to release a press release. Finally, you have to take note of all the holidays that might affect your PR distribution strategy. In deciding when to release a press release, you should avoid releasing PR the day before a holiday and the holiday itself. The key is to catch editors when they are in work mode, which means they want to seek out great and informative PRs to publish. On holidays and the day before one, people are thinking about rest and recreation, and quality time with their families. So even if you have a brilliantly written PR, your target is just not in the mood for it. Include international holidays in your Smartphone or computer calendar so you get instantly alerted as you decide when to release a press release. Especially if you are targeting a global audience, you should be aware of time differences and special holidays. What time is it in London? What day is it in China? Deciding when to release a press release also involves studying business schedules in other regions not just your home city. The consideration when to release a press release has become an integral part of PR distribution especially now that competition is tough and audiences are global. If you don’t develop a keen sense when to release a press release, your well-written PR may never get the attention it deserves. Timing may not be everything in love, and conversations, but in PR distribution, strategy is everything in knowing when to release your press release. The best pointer on when to release a press release is to religiously track your own success, and … Read more

PR Tactics: When to Release a Press Release

January 1, 2021October 9, 2013 by Adam Oakley

“When to release a press release:” this is a frequently asked question in today’s PR & online marketing world. It might sound silly, but the answer matters a great deal now that everyone is vying for the (limited) attention of key online and paper publications. Even the most brilliant PR writers might be at a loss as to why their response rates are so low. Was the writing poorly done? Not necessarily. The problem might be in distribution, particularly timing. When to Release a Press Release: PR Distribution Tips To develop a keen sense of when to release a press release, PR writers ought to ask themselves a couple of simple questions: 1) When do editors check their emails? 2) How do I make sure that my email and PR land at the top of the inbox by the time editors sit down to work? 3) When are editors too busy to give my material a chance? 4) How do these factors come into play when I decide when to release a press release? If you work on answering these questions, planning when to release a press release becomes more strategic. Let’s talk about days first. When to release a press release? The best day is Thursday. Weekends are for rest and recreation. Saturdays and Sundays are usually earmarked for quality time with kids, or to catch up on hobbies. It is generally not advisable to distribute your PRs on weekends when editors aren’t thinking about work. The best days to release a press release are Tuesdays, Wednesdays, and Thursdays. Mondays are fine, but reporters, editors, and practically everyone who is working is busier on the first business day of the workweek. Getting a PR published on a Monday is like driving to work at rush hour. Remember this the next time you decide when to release a press release. Based on data provided by GetResponse, Thursdays record the most number of click-throughs compared to any other day of the week. This is a very useful pointer on when to release a press release, but remember that PRs are still news. They are meant to be timely and fresh. If a product is launched on a Monday, and you would like to send out news on how the launching went, release the PR as soon as possible: on the same day or on Tuesday. You don’t have to wait for Thursday just because we say the stats are higher then. “Strike when the iron is hot” is a good tip to remember when deciding when to release a press release. Editors couldn’t care less about old news. Also factor in holidays and vacations when you figure out when to release a press release strategically. Obviously these are very slow days, and are among the worst days for PR engagement (unless you own a retail shop or a small restaurant so your business is at its peak). For most types of businesses though, it is poor timing to send out PR: On three-day weekend holidays like 4th of July, Labor Day or Memorial Day weekend. Never go for long weekends when you pick a date to release a press release. During the Christmas week, particularly three days before Christmas Day A couple of days before the New Year and a day after Other major religious holidays in your country and abroad When is the most ideal time for distributing PR? 8:30 to 9:00 A.M. To figure out the ideal hour when to release a press release, here are some useful stats and facts from the Entrepreneur: The fewest emails are sent from midnight to 6 am because everyone is asleep probably (including PR writers and distributors) The majority of emails are sent from 6 am to noon, and click-throughs occur more between 8 A.M. to 9 A.M. In the afternoon, there is a high-click through rate from 3 P.M. to 8 P.M., but opens happen mostly from 3 P.M. to 4 P.M. Finally, most PRs sent through email are responded to within an hour after they’ve been sent. The chances of PRs being read drops after that first hour As you plan when to release a press release, take note of what these numbers tell you about the habits and schedules of editors. At 6 am, very early birds send their PRs out in the hopes of getting ahead. The problem with this tactic is that at six, editors have probably just gotten up, and are still preparing to get to work. By the time the clock strikes eight, there’ll be more than a hundred emails listed ahead of the very early bird’s PR. It won’t be noticed. Wondering when to release a press release for maximum exposure? Sometime between 8:30 A.M. and 9:00 A.M. is the best time to email in a PR. There is a greater chance that your target editor will be at his desk and ready for work. He will instantly see your material as it comes. If such clever timing is combined with catchy titles and well-written leads, you might actually get the response you are hoping for. In some cases, news breaks midday. If you don’t want to wait for the next business day to spread the buzz, email in your PR early in the afternoon. Because of high-click through rates recorded at this time, 3 P.M. to 4 P.M. is an ideal hour to release a press release. Business days usually end around 5 P.M. to 6 P.M. Editors don’t have the energy and the inclination to scout for great PRs towards the end of an exhausting day. The state of mind of your first audience (journalists and editors) is an important consideration in deciding when to release a press release. Some online resources on when to release a press release claim that people check their emails around 8 pm just to make sure they haven’t missed anything urgent. You can give it a try if you want (competition for attention might be less tough at 8 … Read more

What NOT to Do When Writing a Good Press Release

December 31, 2020October 4, 2013 by Adam Oakley

You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since you wrote your last press release – and the last one felt like pulling teeth. You’re still painfully aware of that little fact, and you’re nervous to try your hand at press releases again. If you break out in a cold sweat every time someone mentions writing a good press release, you’re not alone! While press releases are critical for marketing of all shapes and sizes, they’re harder to write, for most people, than a blog or a web page. Fortunately, “difficult” isn’t the same as “impossible.” To dominate the press release forever, all you need to do is study up on standard press release formats! Today, we’re going to provide a breakdown of what NOT to do with press releases, and give you the information you need to dominate your next press release assignment. Going in Blind: The Worst Way to Start a Press Release While we’ve got all the respect in the world for free-flowing writers who bend the rules of grammar and structure to their will, Kerouac would have sucked at press releases. After all, a press release is an informative document meant to be picked up by the media. As such, it’s critical that your press releases follow a certain format and contain certain information. Deviate from this too largely and you risk having your press release overlooked or, worse, putting out a press release that doesn’t fulfill the purposes you wanted it to. Today, it’s critical to have a working knowledge of how press releases function. If you jump in blind and start typing until you reach your word count, your press release is going to fail. While learning the format of a press release might seem like a scary prospect, knowledge is power, and learning the ins and outs of a PR will allow you to dominate it. Writing killer press releases is a methodical pursuit, and the best-trained and most knowledgeable people win the race. 3 Mistakes NOT to Make When Writing A Good Press Release In the world of press releases, knowing what NOT to do is almost as critical as knowing what to do. With this in mind, avoid these three deadly mistakes in your next press release: 1. Providing Subjective Information Press releases aren’t meant to be subjective. Unlike advertising, they don’t “sell” a company or a product. They don’t tell people how great a brand is. Instead, press releases merely present facts that readers can rely on. For example, if you’re publishing a press release about an upcoming event, that document needs to include details about when the event takes place, where it will be held, who is sponsoring it, and how readers can learn more about it. The press release DOESN’T need to feature a bunch of fluff that tells people how this is the “greatest event in the world!” While the former is reliable and trustworthy, the latter is icky and will turn readers off your material. 2. Writing Poorly You did well in your high school English classes. Heck, you even scored high enough on your ACT that you didn’t have to take the Grammar-Spelling-Punctuation test when you applied for the Communications or Journalism program at your college. You pride yourself on your command of English. Unfortunately, that positive outlook won’t get you far when you start getting sloppy in your writing. Even the best writers sometimes fall victim to low-quality writing, and spelling and grammar mistakes. For an example of how immediately poor writing can cause people to abandon your press release, check out this primo example of a bad press release: In addition to being embarrassing for you, spelling and grammar mistakes and poor writing can also cause journalists and readers to abandon the press release without a second look. 3. Format the Document Improperly Press releases abide by a very specific set of formatting rules. Get them wrong, and you’ll look unprofessional and inexperienced, which is a major no-no in the world of press releases and writing for brands. Here’s what to shoot for when you format your PR: At The Top of the Document. The top of the document should include the company’s logo, contact information, and the words “FOR IMMEDIATE RELEASE,” or “Hold until [release date].” After that, you’ll want to include a keyword-rich headline. The headline should be written in title case, and should be short, brief, and to-the-point. For best results, use active voice in your title, and write it as if you were crafting a blog post or other click-worthy document. Your headline is just as critical as anything else, and it deserves to be treated accordingly. The Body of the Document. The body of the document should be populated by short, interesting paragraphs, no longer than 2-4 sentences. Include the who, what, where, when, and why of the press release topic, and consider pulling in some hyperlinks, multimedia content, and influencer quotes that provide a perspective external of the writer’s. Company Contact and Boilerplate Information. At the end of the document, you should include the company’s contact information (unless you plugged it in below the logo, which is fine as well), boilerplate information, which gives journalists and readers some background about the company and its main players, and a few social media links. Once you’ve input all that information, your press release should follow this structure: FOR IMMEDIATE RELEASE Title Case Headline, less than 170 characters Short summary paragraph City, State/Country (if needed)-Month, Day, Year Lead paragraph with who, what, when, where, why and how; most important information here Press release body, short paragraphs Last paragraph Company Information Contact Information ### or “End” 7 Insider Tips for Writing a Good Press Release While mastering the structure of the press release is critical, the battle of creating a great press release is bigger than that. Here are … Read more

Press Release Outline 101: How to Put Together & Write a Solid Online Press Release

August 25, 2022October 3, 2013 by Adam Oakley

Fast question: how familiar are you with the topic of a press release outline? If you’re like most marketers, the answer is “not very.” And, hey, we don’t blame you. Press releases aren’t something that most people dabble in, and the writing of them has fallen out of vogue in recent years. Recently, though, marketers in a variety of industries have begun to realize how influential a good press release can be, and people are focusing on the press release outline once again. If you’re interested in learning to outline and create a press release, this article is for you. Read on! What’s the Purpose of a Press Release? Press releases are written to help companies information out to their “publics.” No, that isn’t a typo. Public relations professionals refer to the different audiences as publics, in the plural. While the content of press releases varies, they information within them often relates to a new service, product or discovery that is important to at least some of these audiences. Because the information in a press release usually reflects on the company in a positive way, they’re not typically considered “hard news” by news outlets. Because of this, a company’s P.R. team is responsible for crafting well-written press releases. 7 Tips for Formatting News-Worthy Press Releases Press releases follow a specific format and, in order to create great ones, you’ll have to adhere to it. With this in mind, follow these press release outline tips: 1. Learn the formatting outline for a press release Make things easier for those beleaguered editors, OK? Public relations professionals want to maintain good relationships with the editors in their communities. Instead of deciding that you’re suddenly going to re-invent the wheel, stick to the tried-and-true format. In addition to making things simpler for the editors, you’ll also have a better chance of having your press release picked up when you do this. Here are the main sections of a press release, and they’re what you’ll need to stick to when you format yours: Headline Summary paragraph Location and date line Body Company information Contact details For an example of a press release that includes these sections, check out a recent Express Writers press release on PRWeb. Even in this simple screenshot, you can see all the sections mentioned above, and you can see how they work together to create a cohesive format that’s easy for the readers to understand. 2. Abide by best headline practices (keep it short) Your headline should be short, simple and to the point. Ideally, press release headlines are shorter than 170 characters, including spaces. For best results, include the press release’s primary keyword in the headline. This allows your press release to rank in Google for said keyword, which makes it easier for users to find. 3. Italicize your summary paragraph The summary paragraph covers the main topic of your release. It should tell audiences why the information is newsworthy. Don’t forget to italicize the entire summary paragraph. 4. Include relevant information in your date line This component of your press release should include your City/State information (and country if needed), as well as the month, day and year (use the month, day, year format). It should also include the name of the news release distribution service in parentheses, just like we did in our recent press release: 5. Add essential details to the body of your press release The body of your press release outline starts the line below your date line. The body paragraphs should include the “who, what, when, where, why and how” of the topic, as well as the most critical points. Keep each paragraph limited to one idea, limit them to five sentences in length, and separate them with one blank line between each paragraph. 6. Input your company’s current boilerplate info This part of your press release is written in standard paragraph format. Here, you should write a short, factual overview of the company. Using a standard statement is good here because it will save some time and help you standardize the process. Some companies call this company information paragraph a “boilerplate.” This piece of the press release helps users understand your company, and gives them an appropriate link to locate you online. 7. Add the author’s current contact information Another critical component of the press release outline is the contact details section. This allows interested readers to contact your company for more information, so it’s essential to ensure all included information is current. For best results, include the phone number and extension of the author, an email address, and a critical social link or two. Resist the temptation to go overboard with information here, as shorter is better in this case. The Best Press Releases Cut to the Point The reason it’s so important to develop a press release outline is that press releases are designed to offer only the critical information, and an outline helps you separate the wheat from the chaff. Ideally, your press release should be pared-back and easy for editors to handle. By being as familiar as possible with press releases, the outline of them, and their essential components, you can ensure that the press releases your company publishes are professional, informational, relevant, and useful for your readers. This is a winning format for press releases in the modern age, and can help you stay on-point with your press releases both now and in the future of your company. In addition to making your press releases easier for editors to handle, this can also go a long way toward ensuring that your press releases are always breaking news. Are you in search of talented writers to help you craft professional press releases? Contact Express Writers. We have trained journalists on staff to write press releases!

How to Write a Press Release for a New Business

January 1, 2021October 1, 2013 by Adam Oakley

If you’ve already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it’s time to learn how to write a press release for a new business. In order to get the word out, you’ll need to take full advantage of this marketing strategy.

Go Fishing Every Time You Release a Press Release

January 1, 2021September 26, 2013 by Adam Oakley

The Internet is a vast sea of information. One can only imagine the successful quantification of the information contained in the worldwide web. This sea of information, and the people accessing this information, is a great location for you to go fishing if you know when to release a press release.

How to Write a Press Release Format

January 1, 2021September 25, 2013 by Adam Oakley

If you’re marketing a new project, promoting a product, or driving awareness to an upcoming event, learning how to write a press release format is critical. A press release is a treasured tool that, when created correctly, can have a massive impact on the success of your upcoming merger, project, or launch. Unfortunately, however, many writers don’t know how to craft a great press release! If you’re in this boat, you’re not alone. While press releases are essential marketing tools, they can be difficult to write. Learning the ins and outs of creating great ones can help you differentiate yourself from the competition and make all your marketing efforts more successful – across the board. Here’s what you need to know. What’s the Purpose of a Press Release? Press releases are educational documents that, when done correctly, answer the five W’s: who, what, where, when, why? Designed to inform the press and the public about changes to your company, new and noteworthy products, goods, and services, or major mergers and acquisitions, a press release is a concise, informative piece of media. Unlike sales copy, press releases don’t try to sell something or approach anything from any angle. Instead, they only lay out the facts, use some quotes from influencers, and move on. How to Write a Press Release Format: A Step-by-Step Approach When it comes down to learning how to write a press release format, ALWAYS remember that a press release should be brief, go straight to the heart of the matter, and should contain only the necessary information. Bear in mind that a press release is meant to intrigue journalists and editors first, and your audience second. The media professionals who will read your press release are not looking for fancy formatting, industry jargon, or shiny graphics. They want the truth, the whole truth, and nothing but the truth. Here’s how to deliver it: How to Write a Press Release Format: Working from the Top of the Page to the Bottom! If you’ve never written a press release before, tackling the form can feel intimidating. Here’s a simple, step-by-step breakdown to help you: At The Top Of The Document The top of the press release is what people see first. As such, it’s one of the most critical portions of the PR. To make it instantly recognizable, include your brand’s logo and a headline that tells people what the press release is about and what they can expect to learn from it. For best results, your headline should contain target keywords. Headline. The best headlines are brief and to-the-point. The headline should not exceed 65 characters or else you risk losing reader attention and having the headline truncated by Google. Ensure you capitalize each word in the headline – making exceptions for words that have fewer than three characters or prepositions. While a press release is a more informative document than many you might be used to writing, the headline is no less important. This means attractive, attention-grabbing headlines rule, just like everywhere else. Sub-Headline/Summary. Your sub-header or summary should be a maximum of two sentences, and should provide a bit more detail about the “meat” of the press release. Again, keep it brief and intriguing. Contact information. Some press release writers input their contact information directly beneath their company’s logo, in line with the left margin of the document. Others place it after the body copy. This is up to you, just so long as the contact information is highly visible! Release Date. Release date helps people interpret the relevance of your press release. More recent = more relevant. With this in mind, include the release date at the top of your press release, just below the logo, aligned with the right margin of the release. Dateline. The dateline tells readers where and when your press release was published. It goes right before the body text and follows this format: CITY, STATE, Month, Day. The Body of the Press Release The body of the press release is the place where you can go into more detail about your chosen topic. For best results, you’ll need to use a minimum of 300 words and a maximum of 600 words. While it’s tempting to dive too deep and tell readers everything there is to know about your event, merger, or product, remind yourself that press releases lay out all the needed information, and nothing else. With this in mind, follow these tips for great body copy: Keep Paragraphs Short. For best results, the paragraphs of your body text should be between 2-4 sentences. No longer. Include Relevant Back-Up Information. If they’re available to you, use statistics, hyperlinks, quotes from professionals, and media content (like videos and images) in your body copy. This will enhance the reader’s experience and make your press release more valuable. Separate Block Quotes. If you do use block quotes, separate them to highlight them and draw them out from the rest of the text. To add depth to the press release, pull in quotes that offer a perspective that’s different from the writer’s. The Boilerplate Information Boilerplate information lives at the end of your press release and presents information about your brand or company. Designed to be used in various press releases, and picked up by journalists to provide additional context about your business, boilerplate information should provide some details about who your brand is, what you do, when the company was founded, and where people can find you. Include relevant social media links to connect people with your business across the web. End Notation At the end of your press release, signal to readers that you’re all done with the following symbol, centered in the middle of the page: ###. After that, you can input a final sentence inviting people to reach out to you or your company head with a name, phone number, and email address. Common Press Release Mistakes to Avoid No lesson on how to write a press release format is complete without pointing out the … Read more

Organizational Teamwork Is the Way to Cook Up A Press Release

January 1, 2021September 24, 2013 by Adam Oakley

Business owners and writers these days are agog over when to release a press release, what with internet information allowing seconds-speed access to an infinite sea of readers, critics, bloggers and business competition; it’s understandable to be somewhat overwhelmed. There is one thing that could help manage the tides and keep your press release on the right track: organizational teamwork.

A Friendly PR Reminder: The Buzz Says When to Release a Press Release

January 1, 2021September 21, 2013 by Adam Oakley

The format most (if not all) companies use when they release a press release can be simplified by their answering these questions: What’s the buzz? Where’s the buzz? Who’s in the buzz? When did the buzz happen? and How did it happen? A skillful combination of all or some of the answers to these questions makes up the entirety of your press release. Moreover, notice that all of these questions ask about one thing: buzz.