SEO - Express Writers

Google Authorship in 2014: A MUST For All Website Owners

January 1, 2021December 26, 2013 by Adam Oakley

Social Media Today marks Google authorship as the new Yellow Pages. You remember how important it was to list your company in the Yellow Pages of the phone book. It was no secret the who’s who were right there, and getting yourself in those pages meant big things. Today we use a “cyber book” over the phone book, and getting yourself into the new Yellow Pages is a MUST for all website owners. Why Google Authorship Will Be a Must for Your Content Strategy “Google authorship [is] a highly effective way of connecting and promoting content on search result pages,” says Social Media Today. It’s a free service. It’s easy to set-up. It links you to your content, which builds your online authorship dynamically. According to Forbes, CopyPress recently released a survey in which 65 percent of surveyed marketers said that Google authorship “was indeed part of their Content Marketing strategy for the year.” Recent changes in Google’s search and SEO algorithms have rolled out the red carpet for authorship in 2014. Based on current research and trends, we predict it will be a MUST for your content strategies. Authorship Gets You Noticed The Oxford Dictionary defines authorship as “the fact or position of someone’s having written a book or other written work.” For centuries, society has recognized the importance of authorship. Every book, magazine article, and newspaper column published has held a byline, clearly displaying authorship. Writers the world over have worked tirelessly, pouring every ounce of drive and passion they have into achieving an official byline, a symbol of their hard work making them a published and recognized author. Society recognizes the importance of authorship and protects it through laws against plagiarism. Google authorship holds to the same honorable and timeless principles. For content creators everywhere, authorship is the official cyber-print byline, and it comes with vital marketing benefits: Authority Recognition Visibility Influence Clicks Conversions SEO is taking a hard turn into the importance of all of these benefits. Google’s algorithms, the ones that seek out new content and the best content, are about to become bloodhounds on the scent of quality. Your content will need to be impeccable – well written, well formatted, free of grammatical and spelling errors, current, relevant, and fresh. We’re talking about the creation of something as intricate and tiresome as the articles and books of the past that went to hard press. Why wouldn’t you want a cyber-byline on such bled over work? Did we mention Google authorship is free and easy to set-up? It’s time to take an in-depth look at this service and how to use it: Why You Need Google Authorship Recognition, how important is it to you? It’s a fairly accurate assumption that most of us would say recognition is very important. We want credit for our accomplishments. We want an audience to see our abilities. We want prospective businesses, employers, and customers to recognize our current talent and potential. Google authorship can make this happen. You see, Google hands you the ability to link. Let’s say you’re a writer for SearchEngineLand.com, a WordPress.com blog, and your personal blog (using whatever software you’ve chosen, most of which provide an automatic author biography page link to the author of each post). With a properly set up authorship, you can link all three of these back to your Google Plus account. As a result, your visual face will display beside this content when seen on a Google SERP (search engine results page). For a more technical look at the process, check out Rick DeJarnette’s Definitive Guide to Google Authorship Markup. He’ll help you understand the technical lingo behind linking, and he walks you through some of the mistakes he made while learning how to best set up authorship. Successful linking is by far the hardest aspect to master. SEO Advantages We’ve brushed on authorship going hand-in-hand with search engine optimization. But let’s take a moment to list the exact optimization advantages resulting from Google authorship: Search results with pictures. Results that catch the eye more quickly and have a higher tendency of being clicked. Credible links. The creation of more credible links that result in more readers and more click through rates (CTRs). In fact, Google authorship can increase CTRs by 30 to 150 percent. Branding you name & face. By attaching your name and face to your content, you literally brand yourself to readers. You establish a higher level of confidence and trust. As a result, engagement between authors and readers increases. How to Get Started with Google Authorship Now that you understand the basic Google authorship concept, let’s talk about how easy to use it is. You can set it up in two super simple steps: First, create a Google Plus profile. Be sure to upload a high quality headshot and fill in at least the basic profile information (such as hometown, current location, etc.). Second, visit plus.google.com/authorship, sign-up using your e-mail address and verify your e-mail address. It really is that simple. You can launch authorship in a matter of 5 minutes, or less. Once you’re up and running, you’ll have access to analytics for your content, the ability to distinguish and validate your content, the opportunity to gain Google+ followers and the capability to guide readers to you content all across the web. Once you’ve set your authorship up, glitches can still happen. Janet Driscoll Miller, a SEO marketer, provides a fantastic authorship troubleshooting guide should you experience an unexpected or baffling hiccup. The Key to Authorship The golden nugget of Google authorship is your headshot. The profile photo you upload is going to become a seal, proudly displayed by every piece of content you author. Therefore, it’s important to use a photo that clearly represents you. You produce quality, right? Then your headshot best reflects your commitment to value and hold to the standards of your content quality. On the web and in today’s marketing world, … Read more

Was There a Google Algorithm Update on November 14?

December 31, 2020December 21, 2013 by Adam Oakley

There’s nothing worse than noticing a drop or significant change in your site’s activity without knowing what caused it. On November 15th, MozCast reported a significant temperature spike hitting 102.2. No, there wasn’t a glitch in the system and the chat on Google didn’t discuss any updates, but there was certainly something amiss. So, was it an unannounced Google Algorithm update? Something Google seems to be doing a lot more of as of late. SERPs.com and SERPmetrics both reported spikes on November 15th. While one day shifts are nothing to panic about, it often means there is something in the mix that needs to be investigated further. The Big Guys Win Again According to a blog by Moz.com, the Big 10 websites saw a significant increase in their search results for the day of the spike — with a jump of 15.39 percent to 15.89 percent. You might not think this number is anything to fret over, but that small fraction of a leap is actually a huge amount if you consider the statistics historically. Sites that had the biggest range jump included eBay, Amazon and Wikipedia — all enjoying three to five percent gains. Yes, some algorithm updates can cause leaps in numbers like this, but a jump doesn’t necessarily mean an update either. So was there an update for sure? No one has officially released the word on whether or not there was another algorithm change. In some cases big websites can benefit from algorithm changes, while the little guys suffer. However, there are times where these changes benefit or hurt everyone. There are two things for certain that website owners and SEO specialists should keep in mind: There was a historical one-day change, which is something that cannot be ignored. The Big 10 metric has now hit yet another historical high — with the last high being in April of 2012. Wikipedia, for example, gained a few spots on the first page of search results for terms such as “Famous Footwear Store Hours.” In fact, Famous Footwear went from holding eight spots down to four spots while Wikipedia quickly filled up the rest on the search engine result page. It is theorized that this drop is because someone else dropped out, leaving Wikipedia to fill the gap. There Was a Glitch Though… Google did have DNS issues on November 14th and there were plenty of errors to go around for that 24 hour period while Google worked out their issues. According to the Search Engine Roundtable, the change in ranking reports coincides with the DNS errors, but Search Engine Roundtable doesn’t see any changes for themselves. It’s hard to say if there was really an update on November 14th or if the entire situation was a glitch. Because the holiday season is upon us (with Black Friday gone and Cyber Monday hitting hard), it’s natural for commercial SERPs to fluctuate — and it doesn’t necessarily mean Google has released or updated anything. Whatever did occur November 14th hasn’t happened again and there’s no further news to confirm or deny an update. Thus, for now, consider it a SERP mystery. While a one-day spike is something you traditionally see with an update, the holiday season might account for the changes as well. Until then, the big websites can enjoy their new spaces.

A Guide On Killer SEO Content For Your Readers and Rankings

January 1, 2021December 14, 2013 by Adam Oakley

You’ve had it drilled into your head that you’re no longer writing for SEO when it comes to SEO content, and it’s all about the reader. Google’s Hummingbird was a wakeup call for those who snoozed through Panda and Penguin releases; the emphasis is all on high-quality content. So how do you write high-quality, awesome SEO content for search engines and readers alike? Before you sit down feeling frustrated and give up, let’s get one thing out of the way: Yes, you can rank high and gain new readers for your website! Doesn’t that make you feel better? To get high rankings and gain new readers it’s all about balancing between what search engines want and what readers need. Google has made it quite clear that they won’t tolerate fluff or irrelevant content in SEO writing and SEO content anymore. Hummingbird was their way of letting everyone know that. If you read through Google’s quality guidelines you will see what they’re looking for pages written for users, unique content, valuable content, and no more tricks, just to name a few. If you look closely, however, you’ll see the biggest thing Google wants of all: optimized content that is unique. That means you will need to differentiate your website from the rest of the Internet, offer real value and have a selling point that pops. To help you through it, here are several methods that generate killer content for your rank and your readers. Be Relevant, Not Random You might be tempted to write on a particular topic you’re passionate about, but if that topic isn’t relevant to your website, you need to skip it, according to About.com. People searching on the internet want something that is relevant to what they’re searching for. Readers and Google expects relevant content and when users don’t see what they are looking for they leave — and don’t come back. If you’re writing a blog or article, make sure it’s relevant to your brand, products or the purpose of your website. For example, if you are writing about wedding planning, you shouldn’t have information about birthday parties, because your site focuses on weddings. Be relevant above all else. Define Your Brand, Then Your Quality Goal Unfortunately quality is a subjective term. What you think is “quality” might be “poor quality” to a reader. So how do you write content that is quality to everyone? Simple, you can’t. But, you can write quality content that is considered “quality” to your brand. Consider your brand, target customer, and/or products you offer. Then ask yourself: what type of content would be considered quality to my target audience? Don’t copy other brands and the strategies they’re using — those strategies are what are considered “quality” to them, not you. Find something that works for you and is quality to your brand. Get to Know Your Readers Content should be customer-centric. Anything you write — blogs, reports, etc. — should attract and establish a relationship with your ideal customer. You can’t make a relationship with a stranger, so it’s imperative you first research who is reading your content before you write it. Find out what your typical customer is interested in, the types of questions or concerns that would bring them to your site, what might hinder them from buying, what a reader’s goal might be, etc. The more questions you can answer about your reader, the more in-tune your posts can be for them. Remember that Google wants to see SEO content that answers your readers’ concerns and questions and is relevant to your industry/brand. Using the wedding planner example, your target customer would be couples about to get married. What are engaged couples worried about? Getting married, the costs, where to start with planning, etc. Why would they come to you for assistance? You’re the solution to their problems and know how to plan a wedding. What would hold back a reader from hiring you? Cost perhaps. See the point? Use the Language Google’s keyword tool is no longer around, but that doesn’t mean you can’t find awesome keywords to drive your content — and boost your rank. Instead of looking through endless lists on Google, listen to the customers you have. What terms would your typical customer use to find your services? What phrases are common with your industry? Put yourself into the shoes of your target customer and pretend you’re searching the Internet for your type of service, website, etc. The words and phrases they’re using about your products/industry are the words you need to optimize in your content. By doing so you can easily optimize and keep your content natural. In return you’ll match search queries and increase your site’s traffic. Stop Selling, Even If You’re Selling If you have a blog it’s time to change up your strategy. Blogs aren’t landing pages and they certainly aren’t meant for sales advertisements. Always remember that. You should use your blogs and articles to generate brand awareness, answer questions and ease concerns — not stuff products and/or services down the throats of your readers. Sure, you can link to sales pages in case the reader wants more or wants to see a viable solution to their issue, but there is no reason to sell in the content right there. According to an article by Entrepreneur, good writing is conversational. Do you sell to your friends when you’re having a conversation? Probably not. So why do the same to your reader? Establish a relationship with your reader and write content that makes them trust your brand. By building up your credibility the sales naturally come. This is true of SEO content. In fact, 61 percent of consumers make a purchase based on a blog post according to Social Media Today. Be Predictable No, we’re not talking about your blog topics — we’re talking about how regularly you post. Consistently … Read more

4 Best Practices for Optimizing Your Content

January 1, 2021December 13, 2013 by Adam Oakley

Optimizing your content is like having a cake with all of the right toppings, a pie with scrumptious filling, and a gift with all of the adoring wrappings. Look at your content as the foundation of your (virtual) pie — the crust and filling — but proper optimization are those pieces that make your cake really pop to Google, and are what make your website rank. Your content shouldn’t just be written; it needs to be optimized, too. Optimize Your Content The Google Friendly Way So, how do you optimize content to make it ooze with delicious goodness and still look perfect to Google? Here are a few of our best practices, to get you started. We take the holistic approach when it comes to content optimization. That means good SEO practices should be engrained throughout all aspects of your content, PR and online marketing. Therefore, it’s in your website’s best interest if you apply these tactics across the board. The Elements of Optimization There’s a lot of theories about what is right/wrong regarding content optimization. We certainly don’t claim our opinion to be the gospel of SEO, but there are some key elements to proper optimization: Uniqueness User Experience Keyword-Targeted Content Meta and Title Tag Optimization Notice “keywords” is just one of many elements? We’ll touch on that in just a second. Be Unique: No One Likes to Read What’s Been Done Before We’ve driven this point through your head a few times, but we’re going to do it again as part of our best practices round-up. According to Google’s Search Engine Optimization Starter Guide. Your content should offer obvious value and not just be an “about me” promotional page Your text, images and audio should be eye-catching and unique Your content should set you apart from the crowd — offering real insight and showing off your obvious expertise Your pages should be described by at least 80 percent of your visitors as “helpful” or “useful” User Experience Matters You’re not writing for just the search engines; you’re also writing for the reader. If readers are greeted with a wall of text and stuffed keywords, they aren’t going to do anything but click on the back button. You can’t just force your keywords onto the page. It’s much like filling a pie. If you cram every ingredient and make it overflow, it’s going to bubble and burn on the bottom of your oven — and that stinks. For example: Not even five years ago you could cram keywords into your headers and be the man (or woman) at content optimization. You’d rank high just for combining a mixture of keywords and calling it a header. Say your keywords were “Los Angeles SEO Firm” you could title your pages as “Los Angeles SEO Firm | SEO Firm Los Angeles” but when Google caught on to the stuffing and unnatural usage, they changed the game. Today your headers have to read like a sentence, which means this unnatural, awkward way of using keywords is a thing of the past. Using Keyword-Targeted Content All of that keyword research you’ve done means nothing if your content doesn’t target keywords properly. Just as we mentioned above, optimizing your content means using keywords naturally within the content. Your content should make sense, read naturally and readers should enjoy what they’re looking at — all while search engines are indexing your content based on the keywords you’ve targeted. Your primary keyword or targeted phrase should be sprinkled in your content, but don’t overdo it. We say three percent is a good density — anything more and your content might look stuffed. Your content should be relative to your keywords, according to Search Engine Watch. So if your keyword is “Los Angeles SEO Firm” you should be writing something relevant to SEO practices or local Los Angeles businesses/individuals needing SEO services. There’s nothing worse than stumbling across a page using high-ranking keywords that don’t match the content — and trust us, Google will take care of your site soon enough if you don’t play by the rules. You can check your content optimization by using plug-ins (available for free or a small fee). These plug-ins analyze your content based on your targeted keywords and can enhance the rankings of your posts. Meta and Title Tag Optimization Content optimization includes your meta descriptions and title tags. When you write content tags, you first need to write them for the reader. Write something that catches their attention; after all, it’s the readers who you need to click through and keep reading. Then, incorporate keywords, naturally, into those title tags. Optimizing your content’s headlines can get you more clicks, get your content shared, and also rank your website higher, according to a recent blog by HubSpot. Your meta descriptions are important — don’t leave these blank. However, also don’t stuff these with every keyword you have. Instead, stick to one keyword in your description. Since search engines cut your description off at 25 to 30 words, it’s best to keep it at maximum 25 to 30 words. Consider it a short little teaser — similar to a Facebook or Twitter post — that gets people to click. No need to spill it all out for them. Content optimization isn’t rocket science. In fact, when you follow all of these best practices you can optimize your content and rank faster than just picking and following a select few.

SEO Copywriting 101: What’s the Big Deal About?

January 1, 2021December 7, 2013 by Adam Oakley

Are you a newbie Webmaster wondering why SEO copywriting is such a big deal? Let’s start by saying it is a really big deal because almighty Google keeps changing their search algorithm. So what does this exactly mean for you? It simply means that you have to create content that will be appealing to this mother of all search engines. You should never approach copywriting for SEO as a just a way to get the attention of search engines, it is a very important that you concentrate on writing for people while still employing writing techniques that will make your content easier to find by search engine spiders—pretty genius, huh? What Exactly is SEO Copywriting? Search Engine Optimization (SEO) copywriting is a technique of creating content for web pages that contain an adequate amount of targeted keywords or key phrases. The keywords should never be overused in the content. SEO is a process of achieving high ranking for websites in search engines. SEO copywriting also involves optimization for on page content such as including title, Meta description, key phrases, keywords etc. The main aim of SEO is to create content that is completely relevant to the person searching for the content, product or service provided by the website. Sadly, some SEO experts are actually unable to achieve this. Crafting irrelevant content may have some power to drive a lot of traffic, however, it will not serve the major purpose of Search Engine Optimization. Translation: you’ll be flushing a huge chunk of your SEO campaign money down the toilet because the content is not good enough to convert readers to loyal clients or customers. For additional resources, check out this article on 10 easy SEO copywriting techniques to use for link building on Moz.com. Advantages of SEO Copywriting Copywriting for SEO will bring more traffic to your website. It is also a one-time expense in search engine optimization unlike Pay Per Click (PPC) campaigns. Copywriting for search engine optimization involves creating content that will not only inform visitors, but will also do a great job of converting them to loyal subscribers, customers or clients. A website that can keep visitors well informed is good, but, a website that informs and converts readers to loyal customers or clients? Well, that’s just gravy. Content that has targeted keywords or key phrases can be embedded in a webpage in order to help Internet surfers find the content that they are looking for. Think about it, what exactly is the point of having a website that no one ever visits? If you own a small or medium sized business and have a matching domain for it, then it is time for you to take a few steps back and take a long hard look at the big changes copywriting can contribute to the growth of your business. You read it right; SEO copywriting can affect the way your online business grows. There is even an article about scientifically backed copywriting techniques on Copyblogger.com. Five Good Reasons Why You Need Quality SEO Copywriting It Makes Your Website Look Professional. There is a really good reason why some people make a living off writing quality content. The first good reason for choosing excellent SEO copywriting rather than some silly excuse for web content is that it will make your website look much more professional. Think about it, if you visit a company’s website and the only polite word you can use for the content on the site is abysmal, will you seriously consider doing business with that company? Google Reads It – Seriously! Gone are the days when all you have to do is stuff a webpage with lots of keywords and Bam! You get to see the page rank high on Google. News flash, Google now takes its sweet time to search for top quality content and choose to rank it high instead of choosing websites with unoriginal content stuffed with keywords. Make A Great First Impression. If you are a native English speaker, then you know just how hard it is to read horribly written content. Some website content is so badly written that it is painful to read. Your mind will immediately associate that website with horrible written copy—yikes! If you choose to make a great first impression the very first time with well written copy, you will not have to worry about taking back a really bad first impression which often-times is impossible. Have Correctly Written Content. The last thing you ever want to worry about is having false claims on your site. Throwing up any content from a writer whose English is a little off (or way off) could actually translate into bad copy and false claims; two words: Not Good. A reputable professional SEO copywriter will provide you with content that you can post on your site worry-free. You will not have to worry about doing damage control caused by false claims, and the best part is that the content will be a hundred percent original and not plagiarized. Impress and Retain Customers or Clients. Your site may not be worth a million dollars (yet), but when you clothe it with top quality copy that beautifully describes your products or services and also fascinates your readers, when you have taken your website to a whole new level. Add the advantages of SEO copywriting, and you have thrust your site into a whole new realm. Believe it or not, quality content makes a big difference in the World Wide Web. If people find the content on your site to be very enlightening, funny or impressive, they will stay longer on your website. Even better, they may share it with others. With these good reasons in mind, investing your time in order to create quality content or hiring the services of a professional SEO copywriter is cheaper and a lot easier in the long run than allowing your site to get dragged through the mud by badly written … Read more

SEO Copywriting: The Lean, Mean, Website-Traffic-Driving Machine

January 1, 2021December 6, 2013 by Adam Oakley

Website traffic is an extremely crucial element when it comes to SEO copywriting. It is no secret that the online business environment is highly competitive, hence the reason today’s smart business owners have turned to SEO copywriting services to help them achieve and maintain the high ranking of their website on top search engines like Google, MSN, and Yahoo. Expertly written keyword and key phrase oriented content will help you achieve good ranking on search engines. An increase in website traffic and conversions will result in increased sales of the products or services you offer. Some Businesses Just Don’t Get It While SEO copywriting services are known to have a great effect on the eventual success or failure of one’s digital marketing strategy, they are most times a completely overlooked sub-niche of the online marketing industry. Many companies that offer internet marketing services do not have an expert SEO copywriter on staff; this is due to the fact that a lot of small businesses do not have a clue as to the true value an expert SEO copywriter brings to the table. Another reason you do not hear about full-time copywriters being on staff is that the demand for website copy fluctuates greatly. The Biggest Advantage of Employing SEO Copywriting Services: Increased Sales! Okay, let’s cut straight to the chase, the major reason you hire SEO Copywriting services is so that you can save money and make a lot more money. A professional SEO copywriter will help you do just that. Basically, you stand a pretty good chance of increasing your conversion rate and making more money when you upload compelling content on your website consistently. The increased exposure, engagement and conversion rate the content generates will help you boost your revenue. Check out Hubspot’s blog on how to optimize your blog’s SEO for best success practices. Should You Have An SEO Copywriter on Staff? For many small and medium sized companies, having an SEO copywriter on staff may not be financially feasible. Thus having relationships with trusted freelance SEO copywriting experts is imperative. For larger businesses, employing an SEO copywriter on staff makes sense, however, freelance SEO copywriting services can provide more than just great copy including: Offer a newer and fresher perspective Renew working relationships by meeting deadlines and coming up with unique style and tone Offer time and cost savings versus going through the hassles of hiring employees (it is important to hire a reliable and trustworthy freelancer) Offer unique or niche experience staff writers may not possess Can quickly come on-board in case of an unplanned busy time Solid Ways SEO Copywriting Services Add Value to Your Business Boost Search Engine Visibility. Expert SEO copywriting service providers know just how to integrate key phrases and keywords in a way that makes the content readable in the most natural way, while giving your website content good exposure to search engines. There are techniques and expertise that go into doing this and Google is always making changes to their search algorithm. An SEO copywriter pays attention to this so that you do not have to invest time and energy learning it yourself. Time Saving. As soon as you and your hired SEO copywriter are on the same page, the SEO Copywriter does the work for you. All the research and writing is in their capable hands. This saves you time so you can get back to business and life. Reduces Frustration. Everyone knows that the relationship between an employer and employee is one of superior and subordinate. However, this type of relationship actually contradicts the human nature; every person wants to be independent and free. There may be clashing over creative differences. When you hire SEO copywriting services, you never have to deal with the hassle factor that usually comes with the typical working relationships. These freelance expert SEO writers know that they have a job to do, and will not waste time trying to impart their own creative desires they have their freedom and do not need to prove anything. Experts Develop Engaging, Fresh Content that Convert Readers. SEO copywriting experts know that actionable, specific content that offers valuable information to readers is effective in converting readers to clients or customers. Using an active tone, engaging the website visitors and ending with a compelling call to action is the cornerstone of writing good copy. It is the key to building business. SEO Experts Also Acts as Consultants. You will not be paying an SEO Copywriting Service to act as a business consultant for your business, but if you choose to retain one for the long term, these experts can easily point out areas your business can make some improvement in customer service or help you find more income streams. Be sure to keep an open mind and ask your copywriter for a periodical feedback. Your copywriter may just uncover a real gold mine for your business. Check out these SEO copywriting tips from Hubspot and Copyblogger. Knows Effective Copywriting Techniques Such as Headline Writing There are so many websites, blogs and ads on the internet and each one is clamoring for attention. SEO copywriting experts know how to create headlines that cannot be ignored by those seeking for information in that niche. As a matter of fact 75 percent of creating content focuses more on the developing of compelling headlines. Even horrible content with a really fascinating title is sure to get more clicks than quality content with a lame headline. Other well known techniques for arresting the interest of website visitors include: Making use of white space in order to make content easier to read Using bullet points or numbering strategically in order to demonstrate key points of interest Creating compelling titles and subheads to encourage further reading Using short paragraphs to make the content very easy to read for those who skim through the content.

The Top Techniques SEO Copywriters Use to Succeed

January 1, 2021December 5, 2013 by Adam Oakley

Successful SEO copywriters know that having a great headline is their very first conversion opportunity, even though they know that much of their headline display in Google is actually based on pixel width (which is about 470 pixels or thereabout). Many copywriters typically stick to a specific character amount – about 65 to 70 characters – this way, the entire headline will display on Google, Bing and Yahoo. Aside from nailing-down the character count, how exactly do you get your target audience to do the most important thing of all – that is, click on the title? Here are a couple of valuable tips for increasing the possibility of getting clicks; many successful SEO copywriters use them. Know Your Target Audience Very Well Every successful Internet marketing plan starts with KNOWING your target audience. The better you know your audience, the more likely you are to create content that addresses their pain points. Content titles aimed at benefits and pain points has a higher chance of making conversions than content created with little understanding. If you choose to outsource to an SEO copywriter, you need to make sure that he or she has a thorough understanding of your target audience and what you want your content to achieve – that is, more conversions! Think about it, if you produce premium dog or cat food, would you advertise to the dog, the cat or their owners? Advertising to dogs or cats is hilarious, don’t you think? But quite honestly, you are producing these premium products so these pets will consume them, right? Yes, the dogs and cats are obviously the consumers of your products, but their owners call the shots. What stops a pet owner from feeding their pet(s) table scraps? Before dog and cat foods came along, these lovable domestic animals survived on something. Because many pet owners care about the health and wellness of their pets – and they don’t perceive table scraps to be healthy food for their pets, this is their pain point. As a copywriter, you can milk that angle and craft an article that speaks to responsible pet owners everywhere. Well researched and well written SEO copy addresses the pain points of the reader and gets them to take desirable action. Do Not Write Misleading Titles If you create a title that does not correctly describe the content you crafted, at best you will simply confuse the readers. At worst, you will frustrate the readers to a point where they just make up their mind to leave your webpage and go read the competition’s content. It is very important to remember that honesty and transparency will go a long way to help you succeed. Yes, it may seem that manipulation and exaggeration are effective, but they are only effective over a short period of time. Eventually, deceitful tactics ALWAYS catch up with you. Believe it or not, but most people cannot stand deceitful headlines; it makes them feel foolish. No one likes to feel foolish (even if they are not exactly the sharpest tool in the box). Do some research, and you will be able to create fascinating content that matches your amazing headlines, all with your eyes closed. Place Keywords or Keyphrases Near The Beginning of The Content Many SEO copywriters employ this technique. People typically read from left to right and a large number of people are not always patient enough to read to the very end of the title. Because Google bolds the keywords and the related terms that online users search on, putting the target keywords near the beginning of the headline will improve the chances of getting a click-through to your website. Do Not Be Too Focused on SEO It is very important to get your target keyword into the content title, but successful SEO copywriters will tell you that after you have done so, you should not be tempted to do any more SEO in the title. Getting one keyword or keyphrase into your headline is hard enough. You are very lucky if you are able to add more than one keyword/keyphrase in the title and still have a headline that does not sound absolutely ridiculous. But if it is possible, then by all means go for it. A good question is, “What if I have a really unusual keyword such as ‘Miami Pool Architects’?” Just do the best that you can, which generally goes something like this: Premium Pool Designs | Miami Pool Architects Pool Architects in Miami | Rogers Design Award-Winning Miami Pool Architects The third title is more likely to get the most clicks, but all three will work from a conversions and SEO perspective. If You Ain’t Got Nothing Else, Use How-Tos and Lists! Headlines with How-Tos and Lists are known to convert at a really decent rate. If your creative juices are not flowing like they ought to, you can use the How-To and List approach like this: 12 Tips to Get Great Gas Millage How to Erase 10 Years off your Face with a Haircut 5 Great Tips to Lose Weight in 72 Hours Testing, Testing, 1, 2… Every market has its attractive benefits and its own unique pain points. Like any other area of copywriting, it is important that you keep testing in order to find out what actually works for a particular target audience. Do keep in mind that what could work could be something as inane as bolding certain texts or using street lingo. You should not be afraid to consult editors on your team – every single person possesses a unique perspective, and may be able to help you figure out what works best. Hopefully this post helped you to learn more, and will also help you to achieve higher conversion rates as well!

SEO Copywriter: Why He Or She Is Your New Best Friend

January 1, 2021December 4, 2013 by Adam Oakley

This blog post is not one where you will be persuaded to hire an SEO copywriter—or else! Okay, it may seem like that, but really this blog post will cover the benefits that experienced and skilled copywriters bring to the table. What A SEO Copywriter Is And Why You Might Desperately Need One If you feel that you do not need the help of a copywriter, think again and be warned: don’t feel bad when the competition is getting way ahead and you are being sent a postcard from Bali (or any other exotic location) which reads “wish you were here.” This is the part where you say “So tell me, why I should pay for the services of an SEO copywriter when I can write my own kick-ass content?” A Great Sense of Perception When you are inside a business, quite frankly it can be quite hard to retain your sense of perception. Most times, you get so caught up with all the politics in your company or spend your time developing your great ideas for the near future. With a million and one ideas going through your brain, it can be very difficult (or virtually impossible) to clearly state the benefits you bring or the features that you offer when it comes to your company’s online marketing plan. As a client, you may say you do not know how an SEO copywriter will make any sense of what you tell them about your business. An experienced copywriter will discuss with you and understand your needs. It is very easy for a copywriter to make sense of your company because they are outside looking in. Professional copywriters will not allow you to cloud their understanding with information that is totally irrelevant to the matter at hand. The copywriter knows how to extract relevant information and whip it into very useful content. This is quite easy for a professional to do because they follow a process and have the benefit of fresh perspective. It really does not matter how hard you try, the truth is that you will find it hard to achieve the same perspective that a skilled and professional copywriter is afforded, mainly because they can see your company from a vantage point that you cannot. Professional Level Communication Expertise A professional SEO copywriter writes for a living. From small start-ups to universal brands, they put words in the mouths of business owners. Copywriters have a gift. They know how to communicate a brand’s message to target audiences. Think about all the television, print or radio ads you have ever loved—a copywriter has simply spoken to your heart. A well written copy can impress your clients and help you to make huge sales. Poorly written copy can put readers off and make your brand a sort of pariah. If you have invested in a well designed website and you strongly value the look and feel of your well crafted brand; who will you trust to create the content that will speak to your website visitors? There are a lot of drop-dead beautiful websites (which probably cost thousands of dollars to build) undone by poorly written copy churned out by a nonchalant intern. Having quality written content will not only create trust, but will also boost your online reputation. According to an article on Copyblogger.com, content marketing is the new branding. Content Will Be Delivered How You Want It, When You Want It An SEO copywriter is not just a hired pen; he or she is also perfect for getting work done. Many corporate projects are known to stall and move at a snail’s speed just because someone can’t find the time or get inspired to write something interesting. If your fresh new website has not yet launched because your teams are too busy to create content, then the smart thing to do is to outsource to a reliable and reputable SEO copywriting service. If your marketing plan suffers a hiccup at the copy creation stage, then the smart move is to outsource to quality copywriters. If you need quality written press releases that will actually capture the attention of target audiences, then the intelligent thing to do is to hire excellent copywriting services. By simply handing the aforementioned tasks to a skilled, experienced and professional SEO copywriter whose profession is to create quality content, then you can count on getting the work done how and when you want it. A Professional Knows Best! A lot of businesses actually struggle to create web content because each and everyone has a different opinion of what is good and what is not. Employing the services of an SEO copywriter will eliminate any arguments between employees from different departments. The professional copywriter knows just what is best for your company website. Most times, insecure interns and other staff members are just trying to score points with the boss and make others feel bad. The copywriter simply wants to get the very best result, and is not interested in scoring major points with the boss or snubbing Miranda from Human Resources. The copywriter just wants to assist your business communicate in the best possible manner. Check out these helpful tips from SearchEngineLand on business content marketing. Use Your Time Wisely This is perhaps one of the advantages of hiring an SEO copywriter. Creating stellar content can be very time consuming. Unless it is what you do for a living, you have probably got a lot of other activities that you need to take part in. Employ the services of a copywriter so you can get back to your business and your life. Do you honestly want to spend your time trying your hardest to create quality content instead of doing what you do best? Creating quality content will require you to do some research and have the natural gift of using words in a way that will compel readers to take action. Leave it to an … Read more