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Copywriting For SEO: Your Secrets for Top Google Rankings

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Copywriting For SEO: Your Secrets for Top Google Rankings

With offline marketing, all you have to do is add a cute girl in a bikini, and you have the attention of virtually everyone within a 100-foot radius of the billboard. SEO online marketing & copywriting is not this simple. What Copywriting For SEO Is and What It Is Definitely Not! As website traffic becomes harder to get, the websites choosing to employ copywriting SEO tactics will likely convert more readers and boost sales. When it comes to marketing the products and/or services you offer on the Internet, it is very important that you use good quality SEO copy. This is because good quality content has a way of capturing the attention of your target audience; it speaks to them. Copywriting for SEO is a content production technique that is used to inform and also encourage readers to take action. To some people, copywriting for SEO simply means stuffing the content with keywords or key phrases. For example, if you were targeting the term “gift basket Pocatello” you may be tempted to add the term “gift basket Pocatello” into the content as often as possible hoping that the webpage may possibly rank high for the term “gift basket Pocatello”. But here’s the gotcha. Repeating keywords or key phrases may make the copy sound utterly ridiculous. Silly-sounding copy is more likely to force readers to hit the back button and that is not very conducive to building business. The keyword stuffing approach existed a few years back (and actually worked) when search engines such as Google, Yahoo and MSN placed a whole lot of importance on keyword density. Not anymore. Now, search engines have stopped using this metric for website ranking—instead, they will penalize if you try it today. Integrating Copywriting with Search Engine Optimization There are two factors to search engine optimization: external and internal. The external factor concerns aspects beyond your website. Google will rank your website by looking at links that point to your website from other web pages. The second factor is the pages on your website. Thankfully, you have control over these web pages. When you employ copywriting SEO techniques to create well written, interesting content, then more people will be happy to link to your website. As soon as visitors arrive on your website, they will most likely find your content to be very engaging. If your website boasts of very interesting content, your readers will stay longer and this will possibly give your page ranking a big boost. The external and internal factors will need to work well together in order to get the best out of your search engine optimization strategy. It is more than just getting your target audiences to your website through search engines; it is also about what visitors to your website will do when they land there. Writing that does not create the magic to hook that keeps readers engaged can make you lose hard-worn website visitors. In a nutshell, you need to learn copywriting SEO skills that work. According to one of the resources on Unbounce.com, there are ways to develop powerful calls to action when producing copy for your website. Mashable.com even offers information about interesting resources for improving your search engine optimization skills. How to Correctly Structure Your Web Copy Use Captivating Headlines. One of the most vital aspects of copywriting SEO is creating headlines that will arrest the attention of target readers and draw them in. If you fail to use a captivating headline, people will simply not bother to read further. When it comes to search engine optimization, the headline sure plays a very vital role. When users click-through on the link text from search results, they expect to see similar headlines on the pages they land on. This will serve as proof that they have found the information that they are looking for. Always Appeal to Readers’ Self Interest There is no way this is going to come out without seeming like an insult, okay, here goes. Readers are really not interested in you or the product or service you offer—whoa! That was really hard to type. You need to understand that readers are only interested in themselves. Thus, effective copywriting SEO will make an appeal to the readers’ self-interest. Use tested and proven ways to appeal to a person’s self-interest are: List The Benefits Listing the benefits of a product or service will involve mentioning what the product or service can do for the reader. For instance, an iPod “holds your entire music library in your small pocket!” A product’s benefits are usually stated as verbs (action or doing words). Another example, “the iPod’s beautiful slim shape will make it easy to slide in your front or back pocket.” You may have noticed how the slim shape of an iPod (which is supposed to be a feature) is turned into a benefit. “…easy to slide into your front or back pocket”, this is no doubt a powerful copywriting SEO technique that links the product’s features and benefits, and therefore makes them memorable. Make an Offer They Can’t Refuse Everyone is very familiar with offers such as “BOGO (Buy One Get One)”, “Buy Now Pay Later” and so on. Offers make for a compelling yet simple headline. Offers can be powerful headlines and are known to work well when readers are already familiar with your brand. Offer headline may not work at all if your product or service requires some explaining. Give News People simply enjoy hearing news. This is because they like knowing what’s new and fresh. Examples of headline integrating a news element are: Drive A Vehicle Powered By Water. Or, Choose the Cheapest Flights While You Are Asleep. There is no doubt that these headlines simply imply a sort of change to the status quo. Seriously, who would not want to know all about driving in a car that is powered by water? People love news, and will feel it is their obligation to share their new found information with others. You … Read more

Copywriting for SEO: How To Do It the Right Way

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Copywriting for SEO: How To Do It the Right Way

If you want your website to rank well in top search engines like Google, MSN, Bing or Yahoo, then it is vitally important that you take copywriting for SEO seriously. You need to ensure that you craft web content that will please your target audience. Learning how to create copy that will hook website visitors is an art that can be learned; all you need is great writing talent and being able to observe certain SEO copywriting do’s and don’ts.   Why is Copywriting For SEO So Important? If a visitor lands on your webpage, but immediately clicks on the back button, your website will not rank well on search engines. Thanks to the recent modifications in search algorithms, this simply means that your web pages are possibly being judged on just how valuable a visitor finds your webpage. If readers think that your website is good-for-nothing, search engines like Google will not want to rank your webpage high—your webpage could end up at the nosebleed section of search engine results. This is far from being a good thing, especially for those who plan to make a living from their website. One way to ensure that you capture the attention of your target audience is by making use of well written copy. If you encourage more of your readers to engage in a desired action, which is ultimately the goal of copywriting for SEO, then you can count on having a more profitable website.   What Are The Top SEO Copywriting Mistakes to Avoid? You may strongly believe that your writing is SEO perfect and that Google will not be able to resist your website content. But are you one hundred percent sure that your content does not have some copywriting mistakes that you are not even aware of? If you are creating content utilizing incorrect or outdated techniques, you may unwittingly be making search engine optimizing (SEO) copywriting mistakes. Do not put your website content at risk. Here are some common copywriting for SEO mistakes to avoid.   Writing to Reach a Mythical Word Count You should not write in order to meet a certain word count just because you think “it is how you need to do it for search engines”.  This is a very common false impression. Most webmasters believe that their web pages need to be a certain word count in order to have a high Google ranking. Your content does not have to be a specific number of words in order to have a high ranking. News flash: search engines like Google do not care about the word count. Google cares more about the quality of the content; you could write up to a thousand words, but if these words are pure gibberish, do not expect to get a high ranking. Copywriting for SEO involves writing content that fully explains the subject matter and encourages a desired conversation. There is a valuable Copywriting for SEO article describing how to create a plan using influencers in social media on Copyblogger.com.   Focusing Way too Much On Keyword Density Percentage It is very important to understand that creating content and stuffing them with keywords or key phrases will only make Google snub your website. Let’s face it, it is impossible for an article to sound natural when it is packed with keywords. If you think that stuffing keywords into your copy is a great idea; it is not.   Uploading Crappy Content Just Because You Can Yes, the Panda update did a pretty good job of downgrading lots of badly written, thin pages stuffed with keywords and key-phrases. But there are still many companies that have the nerve to upload blog posts that look like they were written in less than five minutes by a pupil in kindergarten. This will not help conversions. If anything, poorly written content will reflect badly on your company’s image. Yes, you want to upload new content constantly, but you must upload well written content.   Writing Sales Content that Clearly Focuses on a Product’s Features Instead of Its Benefits Copywriting for SEO should basically focus on what is in it for the reader. If you choose to focus on writing about the product features and leave out the benefits to readers, you can kiss sales goodbye. People respond to emotion, so the copy you create will need to paint a picture that appeals to the readers’ emotional side. The more your content speaks to the heart of the readers, the more the readers will want to share the content with their friends, family and coworkers.   Providing Incomplete Information on Your Website Your site will be there to help you make sales 24 hours a day and 7 days a week. Forget the notion that potential clients or customers will call or e-mail for more information they don’t see on your website.  If the website is missing the information that they really need to see, they will not necessarily e-mail or call. As a matter of fact, they will probably click on the back button and go over to the competition instead. No, you do not have to write a book, but you do want to make sure that you provide sufficient information on your site.   Not Including Page Titles Your first opportunity for converting visitors to loyal customers is to have a captivating title. You should include keywords and captivating headlines that will attract online users to click through to your website. There is a really great post on Moz.com on the 21 tactics of increasing blog traffic.   Writing Boring Copy! You want to write content that will keep readers interested and not content that will send them to Snoozeville. Make your content fun, engaging and downright interesting enough to share. Add a little bit of personality into your writing and you will see how well your readers will respond.   When it comes to copywriting for SEO, understand that the trick is to create content that … Read more

Content Strategy Tips: 5 Crucial Tools A Smart SEO Writer Uses

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Content Strategy Tips: 5 Crucial Tools A Smart SEO Writer Uses

Important to any content strategy are the catalysts that help build a great foundation. The list of tools we’ll describe below are beneficial to any SEO writer for any part of content writing and content strategizing. They are not going to help increase word count or ensure proper placement of a keyword to get your writing a higher result rank with a search engine. However, writers need to stay aware of the bigger picture, and this blog aims to help with that objective. 5 Tools An SEO Writer Uses To Their Advantage   These tools are a mix of old common sense that some people need a reminder of periodically, a nod to the newest crazes and fads that may or may not be as popular a few short months from now, and a simple question that is a part of the drive for all writers. So dive in, don’t spill your coffee and I hope you gain something from the tools listed below.   1) The Search For New Knowledge Don’t be content with the current skillset you use as a writer. Search engines are constantly changing their algorithms and improving their results for the consumer. You also need to work toward this goal. An SEO writer needs to be aware of the best use of the keyword to bring in the most search results. If the methods change, the writing must change to suit. Consider it this way: Previous generations have seen the invention of the car, the television, the telephone, the cellular phone and the Internet all in their lifetime. Writers in that generation have experienced huge upheavals to their knowledge and abilities. If they can handle the changes that came in their lifetime, we can work to tweak our writing as needed for new search techniques on the Internet.   2) Are You Aware Of Tumblr? Tumblr is being viewed as a mixture of Facebook and WordPress, with a hint of Pinterest thrown in. Does that spark your interest? It did mine. Once a little further research was done, I determined that there is a significant appeal for Tumblr, to the right network of businesses. That is, over half of the users are female. That is a fantastic way to reach a female audience. Numerous businesses have already seen the advantage and begun work to capitalize on it. SEO Writers can benefit from networks like this as well. How so? Well, writing is all about content. Having a venue such as Tumblr to both discover and test content is a gold mine for the astute writer to mine repeatedly. Even better, this gold mine has no danger of running dry, at least not until a more popular alternative social media venue is discovered.   3) The Infographic And Its Growing Importance A picture has been worth a thousand words for a long time. Today, however, people have capitalized on the amazing programs like Photoshop, the apps like Instagram and related technologies to create pictures that encapsulate an idea and incorporate words to clarify all points. For example, take this infographic from Copyblogger – their first. Not only does it include some great tips on creating content in an area where you lack knowledge and familiarity, but it shows you how easily ideas can be showcased with a copywriting infographic. These are currently a very popular method of information sharing.   4) Keeping Up With The Times If Tumblr and Infographics are not something you were aware of, this is an area you will find beneficial. The Internet is a marvelous thing, continuously expanding and networking people who work together to create all new facets and share knowledge in new ways. Being aware of these changes to Social Media, to Information Sharing and to General Aesthetics at times can be a strong point for any content writer. Facebook, Pinterest, Tumblr, Twitter and countless other social media venues are vying for attention and success. All of these focus on different aspects of communication, different platforms to share that information and different advertising methods. All have the potential to be a huge success or a major flop. Knowing which one is at the height of its run and which is falling into obscurity will help you focus in the best possible areas. Don’t get left behind with MySpace. Stay current and keep making money.   5) The Question: How Will This Help My Writing? If you have read through the previous four, it is doubtful you need this question answered. However, as a reminder or an eye-opener for those still new to the SEO content writer’s career path, here it is.   ANYTHING is helpful to your writing. You can take advantage of any experience in your life, any knowledge sought out or stumbled upon (great for knowledge, stress relief or a solution to boredom) and any opportunity to improve your writing and find a niche in the writing world to employ that improved technique. The most important aspect is the need to keep seeking ways to improve your writing, your knowledge base and your contributions to the projects you take on. This is, in the end, the only thing that matters when it comes to moving forward instead of standing still in the writing world. So, hopefully you will keep asking this question. If you do, and you periodically find a new piece to this puzzle, you’ll be on the right track.   You May Already Know, But… Is all of this old news to you, or is it something you’ll consider working into an already impressive portfolio? Even if every bit of information in this blog is new to you, as long as you are willing to incorporate it into your knowledge bank and continue to improve your writing and expand your experience, a career as an SEO writer is definitely the “write” direction for you. (Sorry, I couldn’t resist). If you are simply reading this for fun, then the benefits you can gain are varied … Read more

SEO Writing Fact or Fiction: Let’s Test Your Knowledge

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SEO Writing Fact or Fiction: Let’s Test Your Knowledge

So here we are, seasoned SEO experts and newbie writers that aren’t even sure of SEO’s meaning. What do we know about SEO writing and what do we think we know?   What Do We Know About SEO Writing?   Below, I will share four facts and four myths that are believed, in some cases, more than the facts are. You can see which ones resonate with you in particular.   A Successful Blogger Posts Twice a Week Writing More Than 300 Words Per Blog Fact. The longer the blog post, the more valuable the content is considered to be. Likewise, the more often the blog posts are made the more current the blog is viewed to be. With these factors in mind, success is only a thousand words and two blog posts away. Blogs should draw in the readership and develop a working relationship with them. People should feel camaraderie with the writer, or at least be able to understand your viewpoint and respect it so they want to read more of what you write. The fact that bloggers who write more in each post and write more often are successful supports the idea that people are developing a connection with that writer, even if it is a virtual one.   Providing Less Information Draws In The Reader Fiction. Some companies are under the impression that sharing limited information will get interested parties to call for more. This can actually have the opposite effect. If the person is a potential customer that wants a better idea of services offered or prices charged, and they can’t get that from a company website, they will turn to a competitor who does share this information before they will make a call to gather the info. This is why it is important to answer the pertinent questions regarding services or prices instead of creating a website that only leaves the visitor hanging.   Three-Quarters Of Users Don’t Go To The Second Page of Search Results Fact. Here is where SEO writing comes into play in a big way. For most people, they type a term or phrase into the Google search bar and start looking through results. The ones that catch their interest or seem most likely to hold the answer to their query are the ones that get clicked on. If the answer isn’t found on the first page, over 75% of the search engine visitors do not go beyond page one of the search results, no matter how many or few pages there are total. Also, users tend to choose the natural results more than the sponsored results, although this is only by a narrow margin.   Search Drives More Traffic To Sites Than Social Media By 100% Fiction. It is more than that; it is actually by 300%. Sorry, that one was a bit tricky. Search is the number one driver for web site traffic. Does that surprise you? According to Search Engine Journal, this is true and is one of many statistics that people don’t expect when it comes to SEO importance to traffic driven to the average website. Social Media is a method of research and demographic information. However, that does not mean it is also going to be THE answer to creating more traffic for a website. Some people take the information on social media at face value and never track back to the professional website of the business in question.   Search And Email Are The Most Popular Internet Activities Fact. This explains, obviously, the importance of that spam email you are always battling with and the quality copy to draw readers to the website of a particular business. These areas are the big draw. Therefore, the chance of a potential customer just happening onto your site among the millions on the Internet is slim to none. SEO writers understand this is why we have our jobs and are (hopefully) good at them.   Titles Aren’t Important When It Comes To Search Or Content Fiction. A blog at Wordstream notes the exact opposite. Taking time and effort to create a clickable title that is informative for the reader goes a long way in making successful, quality copy that reaches the intended audience and keeps them interested. The title in a news article is meant to gain attention. The title in an online article can lead to further information or new and unexpected data. Use these possibilities for your—the writer’s—benefit. Make the title work for you and for the reader.   The Search Engine Industry Is Estimated To Be Worth $16 Billion Fact. This industry is money in spades. Understanding the importance of the search engine industry and working to determine the best way to use that to your advantage is a huge step on the way to your own success. Don’t ignore search engines as secondary or unimportant. Recognize them for the impact they have on daily Internet use. In fact, throughout the world each month, there are over 100 billion searches done. That means millions of searches Per Day. Those numbers are nothing to scoff at, if you ask me.   Writing For A Particular Audience Or Researching Keywords Are Time Wasted Fiction. Both of these are methods to success that are forgotten or delayed in such a way their benefits are lost. The audience should be your first thought when writing anything. They are the ones you are trying to reach, and as such you always need to be thinking of them. Likewise, the audience is looking for a particular phrase or a certain product or service that can be found by searching for a particular keyword or keyword set. If the keyword is not researched to make sure it will have the desired effect, it may fall very short of its intended goals.   For SEO writers, separating fact from fiction may not be vital but it is helpful. Understanding the business is important, and knowing the aspects that are more important … Read more

Oh Man! Google Hit Me Again: The New Google Penguin 5 & The Spam-Filtering Algorithm

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Oh Man! Google Hit Me Again: The New Google Penguin 5 & The Spam-Filtering Algorithm

Forget the furry animals. Forget all that has to do with the word “fuzzy,” “animal,” or “cute” —all adjectives to describe the Google Panda and Penguin, names Google has given their recent & biggest algorithm updates. The latest one, Google Penguin 5, has nothing to do with cute. The newest and latest algorithm update is a vicious version of the old Penguin, cutting down on spam and causing a lot of grief to website owners who are now experiencing a heavy loss in traffic from Google Penguin 5 as a result of the algorithm updates taking place. If that includes you, there’s one comfort: you’re not alone. Even the best of the best, including copywriting websites, were affected by the change and lost rankings inside the space of one night. Google’s baby, original content, wasn’t overlooked in the battle—it was affected too. How bad were the effects? A simple hyperlink that Google didn’t approve of could mean entire de-ranking for a quality content article, which could consequently mean an entire keyword ranking loss. Matt Cutts Confirms Matt Cutts officially confirmed the latest Penguin update on October 4 with a simple tweet: Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. While he says it will affect 1% of searches, search engine gurus are saying it has affected more than 3% of all websites. That’s a LOT of websites when it comes down to the count. Literally thousands of websites with some investment in SEO tactics will feel the change, with an expected fluctuation in their rankings—with more people experiencing loss of rankings than an increase. Why is it Penguin 5, Not Penguin 2.1? Cutts calls it Penguin 2.1, but SEO blogs, forums and hubs around the Internet are putting it better by titling it Penguin 5. There have been so many numerous “mini”, “large” and “add-on” updates to Penguin. But if the researcher pays attention, this is the fifth most impactful one and so it just makes sense to call it that. (Sorry, Cutts.) What’s Happening to Others? Many concerned conversations between website owners occurred all over the web, after Google Penguin 5 hit. The updated Penguin de-rankings cost a living for many. National website owners lost 70% of their traffic, commenting on the Webmaster World thread concerning their misfortunes. Many felt they had no reason to experience the drop in rankings—they just suddenly lost all their traffic and rankings, even after practicing methods (like disavowing bad links) that Google seemed to favor and restore rankings because of, prior. So What Really Is Google Penguin 5 Targeting? OK, so what really happened that night where 3% of website owners felt their rankings affected? Here’s a lowdown from some experts. Biggest tweak ever made to Penguin. Chris Crum of WebProNews is saying that Penguin 2.0/5 is the biggest tweak ever made to the entire Penguin algorithm since it launched, and the word is a lot of webmasters were affected. The entire algorithm is a penalty. Bruce Clay, of Bruce Clay, INC, is calling it Google’s Angry Bird. (We love it, Bruce!) He says a dip in traffic could indicate you were hit by the new Penguin, even if no keyword rankings could appear to be lost. He also clarifies that the new algorithm is a penalty. (Really, Google? Your entire latest update is a penalty?) It’s an attempt to devalue all “manipulative links” in Google’s search engine ranking algorithm. The purpose of Penguin 5 is to eliminate spam. Sage Lewis of Clickz recounts some sad stories of entire livings lost because of the update, and confirms that the purpose of the mean new bird was to eliminate as much “spam” as possible. Paid links are the target of the heaviest penalizations. Danny Sullivan of SearchEngineLand says that the new Google update particularly goes after websites that bought “paid links” to gain their rankings. This is what Google defines as spam-filtering, in this particular algorithm change. All the link types that can be de-ranked by Google: Links achieved quickly on a short time period, imbalanced anchor text, a paid link with exact match anchor text, spammy blog comments, questionable guest blogs, and article marketing links are now all disqualified. Danny Goodwin of SearchEngineWatch delved even deeper on the link issues that Google’s algorithm affected to describe this. What Can I Do Right Now (and Later)? Now that you know the entire Penguin 5 is a “penalty” targeting any kind of links that Google thinks are spammy, here are some good practices you can start implementing yesterday to get better rankings and satisfy the angry monster savvy Google Penguin 5. Step 1. Understand you cannot trick the algorithm any more with paid cultivation of backlinks. This is a knowledge thing, and can take 5 minutes to 5 weeks to get over, depending on how close to your emotions this principle lies. Simply understand that you cannot—cannot use paid cultivation of links to rank anymore. You cannot game Google and pay an Indian SEO company pennies for thousands of links. Google will know…and catch you in your sleep. (Not really, but it will hurt you, bad.) Step 2. Fix Your Links. Now that you’re smart and have taken away all psychological barriers and last pretenses that paid links have any value, it’s time to fix the links that are potentially killing your rankings. How do you do this? The Google Disavow tool can be a lifesaver. It is a way to tell Google Penguin 5 to stop counting bad links pointing to your site. If you want to get really nitty-gritty, the SearchEngineJournal resource article on how to know which links to disavow is a huge help. Remember, once you’ve disavowed, you’ll need to wait till Google updates again for the links to be disqualified. Step 3. Practice Good SEO Methods. Diversify. If all you did was organic SEO tactics, invest in Adwords. Look into Facebook ads. Consider email marketing and more regular/scheduled/routine content marketing with a social plan as … Read more

Google Hummingbird: The Most Significant Algorithm Update Since 2010?

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Google Hummingbird: The Most Significant Algorithm Update Since 2010?

Google Hummingbird: September 26, 2013 marked Google’s 15th birthday.

To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird.

The cool part was when they made the announcement a day before their birthday inside the garage where the brains of Larry Page and Sergey Brin came up with today’s biggest search engine.

Google says the name comes from the updates “being precise and fast,” as noted in SearchEngineLand’s article announcement about the algorithm. Over 200 ingredients pool together in Google Hummingbird to make the algorithm work.

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Should Copywriters Choose Between SEO Practices and Creativity?

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Should Copywriters Choose Between SEO Practices and Creativity?

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?

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The Good, the Bad, and the Ugly of the New Google Keyword Planner

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The Good, the Bad, and the Ugly of the New Google Keyword Planner

Starting an online marketing campaign without investing a significant amount of time and money in keyword research would be like installing a roof on a house without a solid foundation (and with the new Google Keyword planner, you may be needing some help on that roof).

To profit from meaningful web content and successful campaigns, marketers and company owners need to identify, incorporate and make the most of popular keywords that are relevant to their niche, products or services and purpose in business. Hence the Google Keyword planner and SEO tools.

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What is Google Carousel?

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What is Google Carousel?

Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept taking local search to the next level. Internet-savvy business owners and marketers are looking for pertinent answers to a few pressing questions: how can this recent improvement impact the click-through rate of a webpage? How could it influence current SEO practices? And most importantly, how could Google carousel influence everyday buying decisions of millions of potential clients all across the U.S.? Let’s start with the beginning.

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SEO & Content 101: How Good Writing Services Can Boost Your Google Ranking

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SEO & Content 101: How Good Writing Services Can Boost Your Google Ranking

Search engines have a simple purpose: to help users find the information they need. Google, known as the king of search with over 60% of the market share, aims to give users the best experience when searching the web. To make this happen, Google is always looking for good website content. Thus, business owners are always looking for good writing services! Now, it has become even more important to make sure that you have good quality content on your website. Otherwise, you will be penalized by Google. How Google Rankings Relate to Good Writing Services Poorly-written and over-optimized content is your ticket to the bottom of the last page of search results, which is essentially equivalent to not having a website at all. Quality writing services can help prevent your site from being banished to obscurity by making sure you have great content that Google’s algorithms and, most importantly, your customers will love. Why Should You Care About Google Algorithms? First of all, you may be asking, what in the world is a Google algorithm? Simply put, this is a mathematical formula or steps of instructions that tell the search engine how to sift through millions and millions of web pages to find information that is most relevant to a search query. Google has several algorithms such as Google’s Farmer/Panda, which was implemented in 2011 to lower the rankings of content farms and overly-optimized sites and to push up sites with better content. Content farms are websites that publish massive amounts of generally low-quality content to get traffic to their site for the purpose of generating quick advertising revenues. Then, there’s Google’s Penguin algorithm, which was designed to punish websites that engage in web spamming or black hat search engine optimization (SEO) techniques to manipulate the search engine index on purpose. Some of these rogue techniques include keyword stuffing, content duplication and participating in low-quality link exchanges. All these algorithms will work in your favor if you have fresh and quality content on your site and that’s where good writing services can be of great value to your business. Otherwise, you’ll have no chance to increase your online visibility and Google is keen on making sure of that. That’s why you need to care about their ever-changing algorithms if you are looking to build your online presence. How Can You Please Google? You can please Google by not trying so hard to please them, and pleasing your customers instead. Many Internet marketers and website owners have become obsessed about optimizing their content for search engines. While it’s clear from the previous section that Google’s search algorithms are very important, don’t kill yourself figuring them out. Instead, focus on pleasing your customers and giving them information that is relevant to your offering and relevant to their present and future needs. Remember, Google wants to help their users. Just like your customers, Google is looking for relevant content that is accurate and contains helpful information. The only legitimate way to improve your search engine rankings is to have informative content on your site that will compel new readers and keep existing readers coming back. So, if you constantly deliver content on your site that is useful to your customers, there’s no way Google will not locate your site and rank it high on their natural search results for your prospect customers to find. Keeping in Line with Google When it comes to improving your search engine ranking, however, great website content goes beyond good grammar and interesting topics, although these are very important aspects. It’s not just a matter of how much time you have in your hands or whether or not you can write. Making your content search-engine friendly requires the use of certain techniques that must be done according to good website practices or, in other words, Google’s guidelines. Google has put in place several guidelines that will ensure the search engine will index and rank your website so that it will be ultimately found by your target audience. One of the advantages of hiring writing services is that you’ll have someone who knows and understands these guidelines and all its details and can implement them effectively. Good writing services with SEO capabilities will know exactly how to optimize a website without overdoing it. For instance, it is important to use the right keywords but there are rules as to how you should use them. Even if you’re not stuffing keywords into an article, there is still a right way of incorporating keywords to ensure readability. In the same way, including links on your web pages have an impact on your ranking too but, again, your site must follow certain rules on linking relationships to avoid being penalized. Investing in Good Writing Services As you may understand now, for Google, it’s all about delivering better search results. Hiring good writing services is the easiest and most efficient way to produce high quality content that will translate to better search engine ranking. Publishing quality material on a regular basis gives you a great chance to improve your online visibility. However, you have to ask yourself, is this something that you can accomplish on your own? If you can delegate the task to someone in your staff, do they have the right knowledge and skill set to do the job effectively? Unless you or your staff has a solid talent for writing, an excellent grasp of SEO techniques and Google’s guidelines, and enough time to develop content on a regular basis, you will need professional writing services. Having quality content on your site and earning a top spot on Google search results doesn’t just happen. It takes considerable experience and knowledge, along with a real talent in writing, to capture the message of your business and transform it into content that will be relevant to your target audience and compelling enough for them to start a conversation about it, and even share it to others. By investing in good writing services, … Read more

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