Social Media - Express Writers

3 Awesome Web Content Tips That Will Help You Boost Your Brand on Facebook

January 1, 2021August 28, 2013 by Adam Oakley

Social media platforms represent dynamic environments in the world of web content tips which more than 56% of all living, breathing individuals connect socially. In this context, it goes without saying that giant, extremely popular social networking websites are a fertile ground for clever web content strategies, developed and implemented by most companies to grow their online presence, maximize their ROI, enhance conversion rates and increase brand awareness. Studies indicate that 1.2 billion people have a Facebook account and spend approximately 700 billion minutes on this platform on a monthly basis, exposing themselves to countless marketing messages. Would you like to boost the popularity of your online business on Facebook? Follow these simple web content tips to gather tons of likes from an increased number of visitors. #1 Distribute various types of insightful web content to prevent boredom Posting 2 or 3 photos on a daily basis with a flat comment won’t draw more visitors to your Facebook page. In this case, diversity is the key to success. Distribute various types of web content to discover exactly what makes your targeted audience tick. Count on: 1) Funny, entertaining videos: Do you know what has gone viral these days in your line of work? Don’t be afraid to post videos which are not directly related to your brand, but still manage to entertain, inform and educate your segment of potential buyers. For instance, viral videos about fun, adrenaline-filled activities will always be a gold mine for a well-known, popular energy drink. 2) Inspirational blog posts: Do you want to create buzz around an event, a new product or a recently launched service? Write an engaging blog post and promote it on Facebook. 3) Press releases: Are you getting ready to launch a new product? Are you eager to announce a few recent updates and/or major improvements? Share the exciting news with your friends by posting informative, well-written press releases. 4) Photos: Try to find great pictures which are relevant to your business. Here’s an extra tip: post snapshots of your employees and clients photographed while testing your products. Your motivated staff members and satisfied customers are the best brand evangelists one could ever hope for! #2 Less is sometimes more on Facebook Recent studies indicate the fact that most people choose to unfriend their acquaintances simply because they are constantly bombarded with tons of useless information, game invitations and other forms of dull web content. One post a day would be more than enough, though many brands choose to break this rule and end up spamming their followers. A wrong posting strategy is correlated with a low engagement rate, so try to stay active and relevant at the same time without annoying your virtual friends with countless Facebook posts on a daily basis. #3 In the end, it’s not about you Social media content strategies are very tricky: the end goal is to bring your brand under the spotlight and persuade your audience into doing something, but without actually leaving the impression that the whole (digital) world revolves around your company and your line of products. Remember the fact that all your followers are self-centered and consider their needs a top priority. Give them tips, useful pieces of advice, recommendations, helpful information, how-to articles, valuable tutorials and they’ll land on your Facebook page regularly, constantly asking for more. Don’t forget to end your posts with a (pertinent) question addressed to your fans to encourage their feedback. It’s always virtually impossible to reach your destination when you don’t know which way to go. If you’re looking for amazing web content and a suitable social media marketing strategy tailored to your objectives, requirements and expectations count on professional content writing services and start turning dreams into accomplishments today.

How To Win at Social Media Copywriting

January 1, 2021July 6, 2013 by Adam Oakley

Social media: it’s become the standard for how we communicate, connect, and synthesize world news. Today upwards of 70% of the U.S. population has a profile on at least one social media platform. By 2018, the number of social media users around the world is projected to grow to 2.5 billion. With those numbers in mind, it’s clear that social media copywriting is more important today than it’s ever been before. While many people assume that all social posts are created equal, this simply isn’t true, and anyone who spends any time in the world of social media likely knows that great social media copywriting can go a long way regarding engagement and conversions. While social media copywriting is a bit easier said than done, this post is designed to help you hone your skills and start overhauling your social presence today. Read on. Why Social Media Copywriting Matters In addition to the fact that social media is becoming a near-universal method of connection, the people using social media are also becoming more discerning. Before virtually every brand on earth had a Facebook page, it was easier for companies to create content that stood out – partially because there wasn’t a lot to compete with. Today, though, Facebook alone sees the sharing of 30 billion pieces of content each month, and it’s getting tougher and tougher for brands to create content that gets noticed. While it’s unrealistic to expect that social saturation will slow down anytime soon, the one thing companies can do to compete is ensure that the content they create and publish on social media is as quality and relevant as possible. And the best way to do this is by focusing on social media copywriting. 5 Smart Tips to Improve Your Social Copywriting Great social media copywriting isn’t born in a day. Instead, it takes months (and, in some cases, years) to perfect. While few marketers have the patience to sit with it long enough to learn what works and what doesn’t, the people who do will find that, by improving their social content, they can subsequently enhance their entire social following. This, in turn, helps the brand build a stronger social presence and promotes things like sales, shares, and engagement, all of which promote a positive SEO cycle that helps a company dominate the internet. With that in mind, follow these five tips to improve your social media marketing, starting today: 1. Niche down: write to your target audience, rather than social media at large Right now, 78% of the U.S. population has a social media account, and the worldwide number is pushing 1.96 billion. As you can imagine, trying to write to all of those people at once will only cause your content to sink, and will simply mean that you don’t reach anyone effectively. While it’s important to write to your target audience in all of your online copywriting, nowhere is this more critical than on social media. Thanks in large part to the sheer saturation of social media, ensuring that you’re targeting your content to your primary audiences is critical, and the companies that do it are the ones with the best chance of enjoying a high ROI for their social material. While there are thousands of examples of businesses that are great at this on social media, one of my favorites is Innocent Drinks. The UK-based smoothie and juice company’s Facebook page is filled with material that caters to their audiences’ concern over sustainability, human rights, and the environment. Don’t get them wrong, though, Innocent Drinks isn’t all work and no play. They pepper things with humor to keep them light, and they do a great job of engaging their target audience as a result. Another company that does this very well is Bogs Footwear. Specializing in waterproof, insulated boots for men and women, the company’s social profiles are filled with social media copywriting that’s designed to appeal to families and outdoor enthusiasts. It’s wholesome, engaging, and “awe”-worthy throughout, and it just works. While these two companies have different target audiences, they both speak to them well, and they demonstrate exactly what is possible when you speak to your audience (rather than the massive population of Facebook as a whole) in your social copywriting. 2. Keep it brief – social media was designed for brevity While platforms like Facebook support long-form content more than, say, a platform like Twitter, it’s still important to keep all of your social media copywriting as brief as possible. This does not mean that you should sacrifice detail or quality in the name of meeting a character limit – only that social media is meant for skimming, and you’ll get more engagement on your posts if they’re easy to interact with in just a few seconds. To help you get an idea of how long the optimal social post should be, Buffer put together some research on the topic. According to them, Facebook posts with 40 characters receive a whopping 86% more engagement than longer posts. Tweets are ideal when they’re between 71-100 characters, and Google+ posts perform best around 60 characters. While these may seem too short, remember that you can always add a visual to help demonstrate your point, or provide a URL where readers can dig into a longer post, if they choose. No matter what you do, though, keeping your in-feed social media copywriting brief will work wonders in making it more efficient. With that in mind, cut unneeded words, and work to alter your copywriting so you learn to drive your message home in a succinct, compelling, and compact way. For some tips on how to do this, check out The Day You Became a Better Writer, by author and Dilbert creator, Scott Adams. 3. Pepper your social content with quality visuals While not a “copywriting tip,” per se, the inclusion of visuals is critical for effective social copy. In addition to the fact that adding visuals to your social content can help illustrate your points more effectively, they can also have a dramatic positive effect … Read more

How to Write a Press Release that Wins on Social Media

December 31, 2020July 2, 2013 by Adam Oakley

Before the rise of social media giants such as Facebook and Twitter, marketers were faced with the challenge of how to write a press release that would reach millions of people through their search engine optimization (SEO) talents alone. The goal overall goal is to enhance visibility in the search engines in order to drive new traffic to their site. Now, reaching both new and returning customers with your press release through social media pages is much more effective becoming an SEO genius. However, there is much more to learn on how to write a press release than writing good copy and publishing it on your social media platforms. In order for your press release to have any kind of impact through social media, you must first understand how these networks function, and what the audiences of these web sites are looking for when it comes to public relations (PR). Social Media and Its Influence on the Individual Before you sit down to learn how to write a press release that’s suitable to post on your social media page, you must understand that these networks function differently than other sites. When you post something on your blog, you depend on SEO keywords and your existing audience to give it a high ranking and to share the link on their own pages. However, it’s a bit different when you’re writing a press release for social media. When you create a social media page for your business or company, you are creating content that is made to be shareable. Sites like Twitter, Facebook, and even Tumblr and Instagram have clickable buttons that allow users to share your post on their own feeds in seconds. People who use these sites are already geared toward brand recognition, so creating pages for your brand or company will enable you to reach them much more easily than you would with a blog post. Even on Twitter, where you are limited to 140 characters per post, you can share the link to your main social page, along with a short message that announces it. This kind of media not only allows you to reach a wider audience with your press release, but it may also spread much more quickly as well, thanks to the sharing options that these pages provide. Creating a Press Release for Social Media Understanding how to write a press release for social media is the first step toward success. Unlike a blog post, a press release should be brief, to the point, and packed with information. You should not include any personal opinions or include off-topic content; this includes past information about your company or any kind of background information that isn’t directly related to the news. For example, trying to set up new customers with a long, introductory paragraph about your business will turn off existing customers and cause them to click away. While prospective customers do need to be informed about your company, including a link back to your page or including a small resource at the end of the press release will allow them to visit at their leisure. Well-written content of this kind should include information, facts, statistics, and optimized SEO keywords. The length of the content for your release should be no longer than one page. Errors to Avoid with Social Media Once you have learned how to write a press release and understand what should be included in its content, there are still a few other errors to avoid if you want your content to reach the greatest number of people. One major mistake that people make is to release their statements at the wrong time. On the Internet, timing is everything, and if you miss your window, your post will become buried in people’s feeds. While you can’t predict breaking news, posting your press release when there are major world events happening will cause it to be hopelessly buried in a fury of shared links and news feeds. If you plan to make your post first thing in the morning and you see that some major news event has occurred, as frustrating as it may be, you should hold off posting it until the next day. Better to delay your announcement than have it get lost among posts that have more media power. Another mistake that people who are inexperienced with press release writing make is that they try and discuss too many topics at once in one post. While you might be eager to discuss your new product, its possible uses, how it will affect your business, and possible future profits, as well as a number of other topics, making your post too long or trying to add too much information will either confuse your readers or simply cause them to click away. Many readers and Internet users who read posts like this on their social media want information that they can process right away, so be as focused as possible when creating your content. Not All Social Media Sites Are the Same While your press release will have the most effect when you have a number of social sites for your company or brand, not all social media sites operate in the same manner, so your content will be shared differently on each site. On Facebook, instead of releasing a press announcement on your personal blog as the company’s CEO, create a page for your brand instead. By creating a fan page, you can give your readers a comprehensive landing page that gives them a little bit of background on your company and other information, as well as a place from which to launch your press releases. When you do this, the readers who follow your page will become accustomed to this, which will make your Fan Page their go-to source for all of your company’s news, and they will be more likely to share information from this page as well. Learning how to write a press release for social media demands accuracy, concise and informational copy, and good … Read more

10 of the Best Social Media Writing Tips

December 31, 2020April 20, 2013 by Adam Oakley

Social media is all around us. What started out as a way for college students to stay connected with one another has now consumed the business world. Most businesses that have an online presence typically have at least one social media profile, and an expert to help them with their social media writing. Social media has opened the door for many businesses to connect to a wider audience. So naturally web writing, when it comes to social media, needs to be specific. Social media encompasses a wide variety of networks like Facebook, Twitter, LinkedIn, Google+ and more. Social media is an extension of your overall communication strategy. Social Media Writing 101: 10 Tips for Best Results In order to effectively write for social media you need to keep in mind the following ten tips: 1. Know and Understand Your Target Audience In order to do social media writing effectively, you need to have a clear understanding of who your target audience is. It does you no good to write about hair care products in your posts if your audience is members of the construction field. 2. Know Your Objective What do you want to achieve with your social media posts? What is the main point you want your audience to know? When your objective is clear; your writing can be more focused 3. Write Using Plain Language Sometimes, in writing, it is easy to go off on a tangent and write what is clearly playing in your head. The problem is that when you write in that manner, your audience may not have a clue what you’re talking about. You want to write in plain language that gets your point across but is also easily understandable. Never use jargon or slang 4. Talk In An Active Voice. Writing in an active voice means you’re taking control of the conversation. The verbs you use are the action. Example: This supplement took our client to the next level in her quest for health. The word “took” is the active word. It shows the action 5. Keep Your Messages Short Social media is about getting the facts in a short and simple way. Remember, with social media you don’t want to write a novel. Keeping it short is also going to cause you to be more specific about what you say. Because the posts, tweets, etc. are short, you have to get to the main point and fast 6. Go Sparingly When It Comes to Acronyms Remember, people may not know an acronym right away. It is recommended that you use them sparingly. If you have to use an acronym, be sure to spell out what it stands for “before” the acronym itself. Even if an acronym may seem obvious to you, it may not be so obvious to someone else. 7. Numbers Can Help Make Your Point Clear Numbers can often get to the point for you. However, you need to use them in the right way. So instead of saying “25% of the people” say something like “1 in 4 people”. People tend to relate more to number when they make content easy to understand. 8. Focus On The Positives It’s easy to point out why someone shouldn’t do something. You get more from your message and your readers, however, by focusing on the positives of anything. 9. Encourage Your Readers With A Call To Action A call to action gets your readers to do something. Whether it’s clicking on a link or making a change in their life; get them to act. 10. Make the Content Relevant and Relatable People read and respond to what they feel relates to them and their life. If they can relate to it; make a connection with your post, than you are ahead of the game. By utilizing these ten tips, your social media writing will be more effective, grab your reader’s attention and get them to act upon it. Social media is about being sociable. So make sure your writing reaches your audience the way you intended it to. Use these tips and you’ll be on your way to social media success. Got great social media? If you need help, we offer managed social media packages. Check it out in the Content Shop.