Google — the 800-pound gorilla of the search engine space — loves flexing its might. The giant search engine has been rolling out updates that change online marketing at an unprecedented rate. Worse still, Google has thrown out the old playbook and is hellbent on...
Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects...
Would you let the receptionist at your doctor’s office diagnose your illness? Probably not. Then why would you hire a generalist writer to cover niche content? It can be tempting to let your business slide by with generic website content as long as you’re ranking...
The demand for consistent, high-quality content has never been greater. As businesses seek to grow their online presence and engage with customers through blogs, newsletters, and social media, many turn to outsourcing to meet these demands. Outsourcing offers...
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the doctor can give you a status report on your health and catch any issues while they’re still minor and...
SEO content is one of the most consistently effective ways to attract web traffic. In today’s increasingly competitive environment, however, writing SEO content that ranks in Google is hard to do. In fact, about 7.5 million new blogs are posted every single day,...
Did you know the top result of a Google search gets approximately 32% of all clicks? So, it’s no wonder content creators fight to climb to the number one position in the SERPs. Secure that spot, and you’re sure to generate tons of organic traffic for your website....
Now more than ever, brand trust is a deciding factor in your customers’ purchases. What is brand trust? It’s how much your customers trust your reputation – your promises and how you deliver on them with your products and/or services. Customers have expectations...
So, you started a business, and, what’s more, you’ve kept that business running. It’s all great. You’re working on your own terms. You have customers, and more keep trickling in… But could you do more? Could you increase your lead generation so you don’t have to...
I know why you're reading this blog. Dream with me for a minute. ? Imagine a near-distant future where we're all gathering together freely once more. ? You and I are attending the year's biggest content marketing conference. Before we head to the event center for...
Whether or not your business operates online, you need a website. Let me repeat that, with one addition: You need a GREAT business website. Why? It’s not just for looks. It’s not just for digital marketing, either. This year, having a great website is no longer a...
This post was updated October 2019. Most websites live and die by search engines. Searches drive 34.8% of all online traffic, so it shouldn’t surprise you that, on average, 27% of marketing budgets go into content. After all, if readers can’t find yours, your...
So – you’ve decided to take the plunge and invest in your brand’s content (or your client’s). You want to hire outside help to do it. *cue Ghostbusters theme music* Who you gonna call? Content writers! A-hem. That is, a professional content writer (or a...
Fact: Product description writing can determine whether a customer clicks “add to cart” – or whether they abandon the product page entirely. Great copy in your product descriptions is necessary to an enjoyable, memorable online shopping experience. Why? Because...
Website copywriting matters. Correction. Your website copy REALLY matters. ‘Why?’ I hear you ask. It matters because your business website is the only digital asset you truly own and have control over, making it the single most important online platform you have....
