Google LIKES fresh website content. In the way a cookie monster likes his cookies. So much so that Google Blog has said that the Web is experiencing growth at the rate of a few billion pages daily. That’s a lot of pages to index every single day—but Google is doing it. That’s one big cookie monster.
Today, people around the country use professional website copywriting services to help them build their online businesses. Creating a landing page and writing quality online web content used to be a pursuit reserved for tech geniuses and web masters. But today, the prevalence of professional website copywriting services has made it easier than ever for anyone with a dream to create an online business. In addition to the fact that anyone can hire a website copywriting service, there’s also the rise of user-friendly interfaces like WordPress.com to thank for this change. Don’t get me wrong, though: just because anyone can craft their own online business doesn’t mean that everyone does it well. Unless you are one of those tech geniuses or web masters, it can be difficult to write online copy that sells. This is why businesses that hire a good website copywriting service have the edge over those who don’t. Read on to learn more. How a Website Copywriting Service Promotes Conversions When it comes to a landing page, the page’s primary function is to convert users. But, hey, let’s be frank: turning readers into customers isn’t always a simple task. This is especially true because people interact with web content in an incredibly rapid manner – popping onto a page in search of information, and leaving as quickly as they came. As the web has become increasingly more immediate, web users have come to expect rapid results from their online searches. Not only do they want things to load quickly (KISSmetrics reports that 73% of mobile web users have left a page that is too slow to load), but they also want the pages they visit to feature the information they need on a near-immediate basis. If it’s not there or they can’t find it, they move on. This is where a good website copywriting service comes in. While crafting a landing page may seem like a simple task, it’s a study in timing, placement, and language, and a good copywriter will understand how to combine all of those things for maximum effect. From crafting a compelling headline to arranging a landing page so that it is attractive and, most importunately, easy to skim, a great website copywriting service can go a long way toward improving the effectiveness of your landing pages. How Can Website Copywriting Services Improve Your Landing Page? One of the hardest parts of creating a successful business is figuring out how to drive customers to your site. Contrary to what many marketers believe, however, this isn’t also the most important piece of creating a successful online business. While methods like banner ads, email marketing, AdWords campaigns, and other forms of advertising can be effective, the single most critical thing for your business is to keep your customer on your page once they land there. Retention. It’s the name of the game. While retention may seem like it should be simple, it’s a complex maze that few marketers understand. Like all good things, retention requires the correct balance of several things to work. If a landing page is going to retain customers, it must be well-written, properly arranged and formatted, and compelling. If that seems like it’s a big ask, it’s true and hiring a professional website copywriter is one of the best ways to ensure you meet the mark. Here’s how a great copywriter can help overhaul your landing pages: A copywriter will keep your links in check. Yes, links on a landing page are useful. Too many links, though, can send your reader off in dozens of directions. A great copywriter will understand how to place relevant links throughout the text, without adding so many as to confuse your reader or create undesirable results. Good copywriting makes your page more valuable.A landing page should cause your reader to stop and take note. Unfortunately, this is much easier said than done. Compelling writing is a learned skill, and professional copywriters understand how to use things like power words and calls-to-action to grab a reader’s attention. Professional copywriting services will make your landing pages beautiful.A good landing page is equal parts form and function, and skilled copywriting services can help you ensure that your landing pages offer the information your users need while also providing the design they want. A professional copywriter will understand how to use multimedia.The best landing pages aren’t dry-bone deserts of unbroken text, and if you want a landing page that converts, you’d be wise to add some multimedia. According to Unbounce, adding a video to your landing pages can boost your conversion rate by 80%. While you may not understand how to integrate multimedia and visual assets with your landing page, a skilled copywriter will be able to help you understand where and when to use visuals in your landing pages. When you use website copywriting services, professional content writers can help you develop efficient and engaging landing pages that lead your potential customers to the next step – whether that’s making a purchase or downloading a PDF. This, in turn, helps your company save time, avoid confusion and frustration for your readers, and improve your conversion rates across the board. A Connection That Works If you choose to hire website copywriting services, you’ll be matched with professional writers with broad and varied experience with web-based communication. As it turns out, this is another critical factor in why hiring professional website copywriting services is so wise. Think about it for a moment: if you can’t communicate your intent or purpose to readers, how are they supposed to understand which step to take to produce a particular outcome or build a relationship with your brand? Professionals who write for website copywriting services are skilled at what they do, and they’re capable of writing in virtually any tone and voice, and for nearly any audience. This flexibility is invaluable for marketers, and can help your users understand the advantages of signing up for your newsletter or downloading your free guide. Hiring website copywriting services is an excellent way to make the … Read more
We Web content writers are a pretty fun bunch, if I do say so myself. When you consider the amount of time we spend researching new topics, fretting over the latest SEO techniques, and obsessing over our content writing projects, it goes without saying that a content writer eats, breathes, and sleeps Web content. We know that many of our readers are business owners or marketing professionals looking to do some of their own content writing, and as you can see, we always try to provide you only the best tricks and tips to help you be the best content writer you can be. Let’s take a moment to have a little fun, though, and see just how good a job you’re doing. We’ve put together a little checklist that you can use as a reference guide as your content writing skills consume you – er, I mean develop. Yeah, develop.
So, you’re a new content writer. You’ve spent a few hours perfecting your latest blog post, and you finally hit the publish button, thinking to yourself, “This is a good one!” Satisfied with your efforts, you go out and have yourself a nice dinner, and when you come home several hours later, a depressingly barren inbox awaits you. No comments, no likes, no re-tweets, no shares? What happened? You may even sleep on it, only to discover the next morning that your results are still abysmal. What have you done wrong? Why are other bloggers doing so well, while your arguably superior work sits unnoticed in the annals of the Web? Well, let’s take a look at some of the secrets every content writer should know about getting the most out of every post.
Running a business in today’s market with any kind of success is impossible without some form of advertising on the Internet with a content writer. Whether you have a brick-and-mortar establishment in your neighborhood or own an online business, advertising and other kinds of written content that is visible on the Web is vital for your success.
When it comes to your business marketing puzzle, writing is a huge piece of it. You need writing for almost everything: landing pages for your website, social media posts, blogs, advertisements, and more. The problem is, you probably don’t have the time or specialized skills needed to write effective content that gets you noticed in all the right ways. Enter content writers. According to the Hubstaff Blog, hiring great writers is how you provide valuable content to your visitors. In turn, they repay you with their patronage and their business, which equals a high ROI. This graph shows how the Hubstaff Blog tripled their peak traffic over the course of only a few months simply by putting out valuable, well-written content on a consistent basis: Bottom line: you need us writers, but you also need us to be good at what we do. You need content that fits your business and your message to a T. You have lots of options when it comes to content writing – after all, we’re living in the era of the content writer. So, how do you get what you need? What are the secrets to hiring a content writer? How do you avoid the pitfalls of making a bad hire, which can result in poor writing, lackluster content, and zero returns on investment? We’re here to tell you what you might be doing wrong when it comes to hiring – and how you can make a small change to hire writers who are exactly right for your business. Don’t Commit These 4 Mistakes When Hiring a Content Writer These mistakes are easy to make if you’re crunched for time and money. 1. Failing to Review Their Samples You can’t understand a writer’s qualifications unless you ask for – and review – samples of their work. This means looking at a few different examples of what they’ve done in the past, and evaluating the depth and breadth of their skills. They should show you variety, flexibility, research chops, and, most of all, competent, engaging writing. If you don’t do this step, or if you ask for samples but don’t bother to review them, you really won’t know what you’ll be getting into. Since the written content for your business is so important, gambling with your writing talent this way is not a good idea. 2. Hiring a Content Writer with the Lowest Rates Writers who ask for low rates may not have the skills to earn higher pay for their work. You know the saying: you get what you pay for. If it seems like a writer is offering their services too cheaply, nine times out of ten, you can be sure they’ll turn in sub-par work. This means writing that’s riddled with errors, that aims for nothing more than a word count. In the end, you’ll have to edit everything they send you, which will eat up your time. Soon you’ll be thinking, “Wait a minute, didn’t I hire a writer so I wouldn’t have to do this myself?” via GIPHY Good writers may cost more, but in return, you get somebody who knows their stuff. You’ll get SEO content that’s formatted well, thoroughly researched, error-free, and engaging to read. You’ll get valuable content for your readers, and that’s worth every penny. 3. Not Asking for References You may want to hire a writer quickly and call it done, but speeding your way through the process without vetting candidates is asking for trouble. Unless they’re an ultra-talented newbie, professional writers will have references from past work experiences. If you don’t ask to see them, you won’t know which candidate has the clout you want. [clickToTweet tweet=”Thinking about hiring a content #writer? Make sure you avoid these four common pitfalls via @ExpWriters!” quote=”Thinking about hiring a content #writer? Make sure you avoid these four common pitfalls via @ExpWriters!”] 4. Ignoring Grammar or Spelling Mistakes One of the biggest mistakes you can make when hiring a content writer is overlooking spelling and grammar errors in their work and communication with you. In fact, these errors, along with strange-sounding wording and poor sentence structure, can be a red flag that you’re dealing with a foreign writer. This is someone whose first language isn’t English. Hire this person, and your content will just end up confusing people – unless you also hire a very good editor. A good writer knows that every word they write is under evaluation. They will do their best to edit their work before you ever read it. This applies to seemingly mundane things, too, like emails. If you gloss over bad punctuation, poor spelling, and awkward syntax, then you shouldn’t be surprised when your content is peppered with the same issues. So, How Do You Go About Hiring a Good Content Writer? If the whole writer-hiring process seems like a big headache to you, don’t worry – we get it. At the end of the day, wouldn’t it be easier if you didn’t have to vet your content writers yourself? Guess what? You don’t. via GIPHY In fact, if you work with our team at Express Writers, you’ll get quality writers at your fingertips who have already been tried, tested, and vetted. How Express Writers Delivers the Content You Need Our writers are real professionals who are just plain good with words. This content creation force is assembled by an expert management team who stay on top of your content every step of the way. They’re a group of savvy ladies who know their stuff: They personally guide your written content full-circle: from ideation to hand-picking the right writer for the job, to editing, to delivery. It took months to put this winning team together, but, through trial-and-error, we figured out a formula that works. This trial-by-fire is all part of the story of how Express Writers was born. View that very personal tale here: Now that we’re on the other side, we’re moving full steam ahead. Our team can carry … Read more
As a content writing team, we pride ourselves on the ability to take minimal direction and develop it into amazing content. Content writing is best when it’s done by a professional copywriter (like the content writing team at Express Writers, naturally), and even though we do have the ability to spin straw into gold when it comes to converting vague instructions into great content, we function best when we have a great relationship with our clients. We want to take a few moments to share some tips with you to help you get the best work you can from your content writing team.
Each year, thousands of would-be online business owners set out to make a name for themselves by selling a unique product or service; however, many of them either never get their business off the ground or fail after the first six months. While a number of factors can cause this failure, the most common is failure to understand how vital search engine optimization (SEO) is for a successful Web-based business. Thanks to sites like WordPress and affordable domain names, almost anyone can build a site, but not everyone can create effective, engaging content that also allows their website to rank high on search engines like Google, and that is why hiring professional content writers is a vital step for your online business success.
We’ve all been there. It’s time to develop new content for your website or blog. You know you need to do it, and you started strong, but you have hit the content writing wall. You have nothing left to say.
When you have your business website set up and are just starting out, there are ways to ensure that you’re taking the path to success with your venture with a content writer. There are a great many small online businesses that fail soon after they launch because either the webmaster didn’t have enough experience to properly handle their customer services issues, or they simply couldn’t generate enough traffic to make a profit. I’ve seen it happen firsthand. In order to avoid this, you should make use of all online tools available to you, and one of the most vital of those tools is a professional Web content writer. These writers can help your business grow by bringing a steady flow of traffic to your site and helping you avoid the common content errors that so many first-time web masters make with their sites. Web Writing Should Be Unique One of the biggest mistakes new business owners make is assuming that Web writing is the same as other kinds of writing. This is especially common if the webmaster created their own site and is confident that they can handle the content as well. However, this is usually where the problems begin; poorly optimized content fails to bring in traffic, and the site starts to fail almost instantly. Hiring a Web content writer will allow you to avoid these problems because they understand that people who browse the Web do not read or react to material like other readers. This particularly applies to people who are looking to buy a new product or service. They are much more likely to scan text instead of reading it in depth, and if they cannot find what they are looking for right away, they tend to move on. A content writer can both draw and keep readers for your business by: Performing keyword research in order to optimize your site’s keywords more efficiently Use search engine optimization (SEO) to improve search engine rankings Create fresh content for your site in order to keep its rankings high Turn readers into paying customers with engaging, persuasive content Creating social media posts and increasing your overall Web presence By hiring a content writer to perform these tasks, you will not only be assured that the challenge of Web writing is being handled by a professional, but you will also have more time to spend on your site’s development and the development of new products and services. Using Social Media If you have considered using social media to promote your site, hiring a content writer can help streamline and improve this experience. When many small business owners first start out, they discuss their business on their personal Facebook pages and ask their family and friends to help spread the word. While they might get a few new hits, this method usually is not successful. When you hire a content writer for your business, they can create a Fan Page on Facebook that is dedicated to your products and services. Not only will they write up a fresh and creative description of what you sell, but they will also discuss how buying it will benefit anyone who visits the page. Because these Fan Pages are often the first exposure to your product that people will experience, it is vital that they are easy to read and explain in a direct way what your product is and why they should spend money on it. One error many web masters make when they create these pages is that they try to be clever or too subtle about what they’re offering, and people simply end up being confused instead, so they click away. A Web content writer is often experienced in creating material for business and consumer sites and can build a Facebook Fan Page that will attract readers both on and off the site. A Higher SEO Standard Understanding SEO is one of the most important factors of how well your site ranks on major search engines and how much traffic they drive to your site. Other than link building and banner ads, which take major time, effort, and may not always be successful, SEO is the most important factor when it comes to being a presence online. This is why hiring a content writer for your business is so important; the better they can optimize your keywords and raise your rankings, the more hits you will receive. Many web masters believe reading a few SEO articles will enable them to choose the right keywords and use them effectively, but this is a task that is better left to a professional, especially where profit is involved. While you might choose the right keywords, overusing them will flag Google’s Penguin algorithm, which scans sites for pages that engage in keyword stuffing. This will cause your page ranking to plummet or even worse, it will not show up in the search results at all. When a content writer creates the material for your site, he or she will avoid these problems to ensure that your page’s ranking remains consistently high. Efficient Site Turns Web Browsers Into Customers When people who browse the Web click on a business site, the probability that they will become a customer is directly related to how long they stay on the site. The longer they stay and the more the content engages them, the more likely they will spend some money. A content writer can help this happen by writing persuasive yet straightforward material for your landing page. The quicker a would-be customer can get the information he or she is looking for, the more satisfied they will be. Content writers can cut through extraneous information to get to the meat of the matter quickly, which avoids reader frustration, the number-one reason that usually causes them to click away from a page. By targeting what readers are looking for and giving it to them the moment they arrive on the site, content writers can turn browsers into customers, … Read more
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