Website Content - Express Writers

How to Use the FAB Formula in Copywriting to Create Effective Headlines

June 19, 2024June 15, 2013 by Adam Oakley

By now you know that your headlines are paramount to the success of your copy. Headlines are what readers notice first and foremost when they scan a page. Headlines are what make them stop and look closer. Headlines are what make people read one sentence, then the next and the next. On the other hand, a boring headline will make them lose interest. They’ll look the other way without bothering to read more. Even worse – they’ll click the little “x” at the top right corner of their screen. So, how do you keep them interested? How do you write headlines that grab their attention every single time? How do you make your readers stop, look, and “listen?” Turns out, there’s a formula to help you do just that. FAB: The Copywriting Formula You Need to Grab Your Readers in 120 Characters Here’s a universal truth: people don’t relate to plain-stated facts. They relate to stories. Stories are what give those facts a human heart. Stories make facts relatable. If you can tell a story, you can write a headline. However, there’s a catch: you must be able to tell your tale in a very short amount of space – for Google search results, that’s 120 characters or less. How the FAB Formula in Copywriting Helps Using a writing formula will give you a blueprint to follow for telling a quick, effective story. The quality of the story in your headline will make readers stop, sit up, and pay attention. According to Copyhacker, a formula will help you organize the message you’re trying to tell into a form that’s as persuasive as possible. Think of the formula as the skeleton of your story structure. To make it come alive, you fill in the “who,” “what,” and “why.” This saves a lot of time and brainpower – half of the work is done for you, and all you need to do is come up with strong verbs and nouns to plug into the equation. [clickToTweet tweet=”Learn how the FAB Formula can help you create persuasive headlines in your #copywriting! (via @ExpWriters)” quote=”Learn how the FAB Formula can help you create persuasive headlines in your #copywriting! (via @ExpWriters)”] The FAB Formula, Broken Down Letter-by-Letter So, what is FAB? It goes like this: F = Features. What can your product or service do? What does it offer? A = Advantages. Why is it helpful? What problem(s) does it solve? B = Benefits. Why is this relevant to the reader? What does it mean for them? In other words, you lead with the main feature of your product/service, which naturally takes you into why it’s better than the rest. Then you explain how this is great for the customer. Buffer explains that this works precisely because you’re focusing on the benefits as the main point of your mini story. The entire sentence leads the reader to this final whammy, arguably the thing they care about most. What, why, and how. Features, advantages, and benefits. Done and done. Examples of the FAB Formula in Copywriting in Action Everywhere you turn, businesses and blogs are utilizing the FAB way to create headlines. Buffer provides this great example of FAB in action in one simple Tweet: Feature: Social media management Advantage: Get help scheduling updates Benefit: Get more clicks Note key terms like “complete,” “help,” and “get.” This line is to-the-point, but that factor works in its favor. We can easily come up with other examples from a variety of different companies effectively using FAB. 1. Apple Watch Apple utilizes FAB to let customers know how the new watchOS has improved. “A smarter coach and workout partner. Better in tune with your taste in music. And an even more proactive all-day assistant. With watchOS 4, Apple Watch is dialed in to you like never before.” Features: It’s a coach, workout partner, keeps up with your music tastes, and is an all-day assistant. Advantages: It’s smarter, better, and more proactive. Benefits: It’s dialed into you like never before. While this example mixes up the formula a little bit (for instance, the features and advantages are blended together), it still has the same strength of a more traditional FAB structure. 2. Farmers Insurance Farmers Insurance uses FAB here to tout their mobile app. “Farmers Mobile App: An easier, smarter way to access your insurance anytime, anywhere.” Features: Access your insurance Advantages: It’s easier and smarter Benefits: Get access anytime, anywhere 3. HubSpot Here, HubSpot highlights their software using the FAB formula. “With HubSpot’s marketing, sales, and CRM software, you can grow like a company twice your size while connecting like a real human being.” Features: Marketing, sales, and CRM software that help manage your “pipeline” Advantages: Grow like a company twice your size Benefits: Connect like a real human being From all these examples, it’s clear that an effective formula can put the emphasis of your headline right where you need it. It grabs the reader’s attention, but most importantly, it holds it. The FAB formula in copywriting does this well because it puts the emphasis on the benefits to the reader as opposed to the features. The features are mentioned, but they are only there to help build the mini-story to its peak. When readers reach that peak, they want to know more. This is exactly what a headline should do. Pay Attention to Your Headline Writing to Hook Readers According to QuickSprout, eight out of 10 people read headlines, but only two of those same 10 people will stick around to read the rest of your post. That’s only 20% of all your readers – not terribly good odds. This is why you need to increase your chances that people will stop, look, stay, and keep reading. When you craft well-written, well-formulated headlines, you’re heading off on the right foot. The formula, as we said before, is half the work. You have to take the ball and run with it the rest of the way. Along … Read more

How to Write Impactful Web Copy

November 16, 2020June 14, 2013 by Adam Oakley

People are tired of clutter; they are looking for value. This is especially true when we go online. And we spend more and more time on the Internet, searching for things, doing business, buying stuff or simply networking. Impactful Web Copy: Among the Biggest Necessities of a Website Owner One of the greatest challenges we encounter while surfing is making it a meaningful experience. By navigating from page to page, we aim to gain something useful or entertaining. But often our online journey leaves us feeling frustrated and like we wasted our time. The amount of low-quality web copy one can encounter in a regular online search is simply overwhelming sometimes. Given this fact, many of us are increasingly using advanced filters to sift information. We don’t spend more than a few seconds on a page if it doesn’t speak to us right from the moment we landed on it, or if after scanning it in a few glimpses we don’t find what we’re interested in. If you’re a website or blog owner, you understand this perfectly because you’re also a user, and most certainly you’ve found yourself in this situation. But have you ever asked yourself how do people feel when they visit your Web page? Not just numbers about traffic and SEO details, but the actual experience people have when they navigate around your site. For those who spend more than a few seconds, is it useful? Do they learn something? Are they having fun? Why don’t they spend more time on your Website or blog? What about those who click away like they saw something too dull to notice – or too disturbing? What keeps people on your website? What drives them away? What makes them return? Copy. Copy. Copy. Roger that! It all boils down to copy, low-quality copy vs. solid copy. So, how can you write impactful Web copy that attracts more traffic and promotes your business? Here are 3 easy tips that should help you reconsider your content writing and take action to make a difference for your online presence. 1. Create Valuable Web Copy A Web page is valuable to visitors as long as it gives them something back, responds to their enquiry, or meets a need. Their visit, even when accidental, is not gratuitous. They want something from you. The question is: Can you give it to them? Do you have what they need? And if you do, are you offering it in an appealing way? To create value for your potential buyers, your Web copy – which acts as a communication channel for your product or service – should be pertinent, significant, distinctive, and useful – prompting people to immediate action. 2. Make it a Rewarding Experience You are more likely to convince your visitors to return to your Web page if, besides providing regularly updated rich content that serves their needs, you offer them an enjoyable experience while navigating around your Website. That’s not only about design and functionality. It’s more about how you make them feel while reading your Web copy. If your voice is dull and boring, you’ll probably lose their attention, although the content provided might be helpful. Therefore, try to create engaging, punchy and witty web copy. 3. Find Your Own Words To produce powerful and successful web copy, it’s crucial to speak with your own voice. Consistency of tone goes a long way. It’s part of your online identity. It doesn’t mean you have to write your web copy yourself if you or your team members don’t feel at ease with a pen in your hand except when sealing a deal. Don’t hesitate to get professional copywriting help.

5 Key Features of Convincing Content Writing

January 1, 2021June 13, 2013 by Adam Oakley

Web content is much like the Cinderella of the web content writing world. Before content mattered as much as it did today, design claimed all the attention. However, things are starting to change. Great design doesn’t say much if there’s no meaningful content. Tinseltown: The New Web Content Writing Era Both Webmasters and business Website owners are beginning to understand that, and as a result reconsider the way they relate to content and content writing. Tinseltown Websites are now starting to be sanctioned by search engines and readers alike. Google introduced new counterattack defense weapons targeting bad links and duplicate and low-quality content. Readers click away if you don’t grab their attention from the first line. It’s becoming obvious that good content will eventually prevail over marketing tricks. This doesn’t mean that you should ignore your SEO keyword research or other relevant online marketing strategies. But it does mean that you should focus more on your content writing. And getting people to click the link is all that matters, right? Wrong. Getting them to click and buy your subscription, product, or service because they really need it. That’s different. Your business Website is like a storefront, and people passing by window-shopping will be persuaded – or not – to come in by looking at your store window. That is content. Quality Web copy will draw them in, while tedious, illegible content will drive them away. 5 Key Features of High Quality, Convincing Content Writing 1. Make sure that what you say is meaningful and serves a purpose The customer’s purpose, more exactly. To achieve that, you need to know who you are talking to. Ask yourself: How well do I know my target audience? Can you make a profile of your typical customer? If not, it’s time to do your homework. After identifying the profile of your regular consumers, their purchasing behavior, and their psychology, you need to find ways to connect with them through your content by answering their specific needs. 2. Say it in simple, but not simplistic, words Provide relevant information in conversational language. If you want visitors to read your content, stick to the core, don’t beat around the bush. Remove all irrelevant details that don’t pertain directly to your topic. 3. Be transparent about your offering and don’t overstate the benefits You have more chances of winning your customers’ loyalty if you disclose the genuine value of your product or service than if you speculate the argument of low price and fail to deliver on your promise. People don’t want cheap low-quality products; they want quality products at a fair price. 4. Provide clear explanations and telling examples, but in a concise manner While you’re trying to get new customers, make sure that you don’t neglect your old ones. Loyalty is hard to find, so create Web content that is targeted at existing consumers, which keeps them engaged and makes them want to return to your Website. Serving repeat visitors is more important than running after new ones, so don’t place existing customers at the end of your checklist when writing content for your Website. 5. Keep it fresh if you want people to return It’s like going to the marketplace; you go there to find fresh produce. With that in mind, post new material and update your content regularly, otherwise visitors will look somewhere else for new and dynamic info on the topic they’re interested in. Remember: only really useful content will survive, so try to think of the long term and invest time and effort in your content writing now to reap the benefits in the not-too-distant future.

4 Critical Dos and Don’ts of Web Content Writing and Editing

December 31, 2020June 12, 2013 by Adam Oakley

When it comes to web content writing and editing, it pays to play by the rules. While there’s absolutely room for creativity and interpretation in the world of online content, there are also just things you’re better off not doing, and things that you should make certain you do. By understanding the ins and outs (dos and don’ts) of this industry, you’ll set yourself up to be more productive and fruitful. With that in mind, check out these web content writing rules to live by. Web Content Writing and Editing: 4 Key Dos and Don’ts Just like learning to waltz requires memorizing a series of steps, learning to be an effective online copywriting requires understanding the rules of the game. In light of that, here are our four top content writing rules for copywriting creatives in the modern world: The 4 Big Don’ts of Online Content In online content, learning what not to do is almost as important as learning what to do. With that in mind, here are four things you always want to avoid in your copywriting. 1. Dull, dry, icky content that could have come from anywhere This covers both how we arrange content on a Web page, and what that page contains or how the information is rendered. First, let’s discuss the actual content you’re writing. Any content you publish should be several things: unique, relevant, well-written, and exciting. If these things sound like a tall order, it’s because they are. This is why so many content writers (unfortunately) go to the dark side and start churning out boring content that doesn’t do anything for their brand or their readers. While this content certainly checks a box and gives the writer something to publish, it misses the larger goal of content as a whole, which is to inspire, educate, and provide meaning. With this in mind, writers must avoid this first pitfall like the black plague. If you don’t have the time to put out high-quality content, you have exactly two choices: you can cut down on the content you’re publishing, or you can hire a writer (or a team of writers) to help you. The best decision is the second one, and you’ll notice that “start publishing crappy content” is not an option at all. Boring, poor-quality content is the bane of the online world, and it will harm your online presence much, much more than it helps it. To get the most traction from your content, you’ll also need to ensure that you’re arranging it on a page in a way that avoids being dull, dry, or icky, and lands solidly in the realm of creative, unique, and exciting. 2. Rambling without a point, or being overly verbose While most writer jokes in the world center on an overly-intellectualized person making a simple concept difficult, the reality is the job of a writer is exactly the opposite. To be effective, you must abide by the golden web content writing rule: keep it simple. Simple content performs better, and it’s a more efficient way to reach your audience. With this in mind, sift through your content to cut out unneeded words, trim the fat, and get to the point. Your readers will thank you and your content will perform better. What’s more, you’ll need to avoid common pitfalls. Remember that the best online content is original and creative, so try to avoid clichés, worn-out language, obvious statements, and irrelevant examples. In the battle for page rank, the winners are the ones who can be authentic and simple in one easy package. Chunky, clunky, stuffed-too-full pieces need not apply. 3. Plagiarized content (or any duplicate content) While most people imagine duplicate content as copying and pasting someone else’s website, it can be much more nuanced than that. Often, plagiarized content comes in the form of duplicated meta descriptions or improperly cited facts. Whatever you do, avoid both of these things in your online content. In addition to improving your Google rank, this will also make your content more authoritative and relevant to your users. 4. Content that is filled with mistakes While all writers make mistakes, it’s essential that you catch them before your audience does. Spelling and grammar mistakes can destroy the functionality of your content. With this in mind, run your content through a spelling and grammar checker like Grammarly, and always give it several proof-reads before you send it off to be published. What are the Dos of Content Writing? Now that we’ve covered what not to do let’s talk about what you should be doing. Follow the tips below: 1. Make your point clear in every piece you write Today, the average reader’s attention span is shorter than a goldfish’s, so you don’t have much time to make your point. Because of this, it’s essential to be upfront about why you’re writing the piece, and what it will offer the reader. If the user can’t immediately determine this, there’s a good chance they’ll leave for a piece that’s a bit more straightforward. Open your pieces with an attention-grabbing sentence, and then get to work explaining your purpose. Your reader will thank you. 2. Stay on topic in your material Nobody like a rambler and your content will lose readers if it wanders too far from the point. With this in mind, pick only one idea only to discuss, illustrate, or elaborate on in your article or blog post. Once you’ve done this, back it up and flesh it out accordingly, but stick to it. This helps your readers locate what they’re looking for, and allows you to deliver more focused content from beginning to end. 3. Experiment with different content types It’s easy to get stuck in a rut, and many content creators and writers find what they love and stick with it. Unfortunately, this renders you a stranger to dozens of unique and highly profitable forms of content that could be benefiting your company. Things like infographics, videos, memes, SlideShare presentations, and podcasts can all enhance … Read more

Website Content: Why It’s a Jungle Out There

January 1, 2021June 10, 2013 by Adam Oakley

Online marketing is a jungle. Over the course of the last few years, the biggest search engine of them all has confirmed this assertion by releasing Pandas and Penguins (and possibly a few other creatures that remain hidden), whose intention seems to be to steal the food from the mouths of online marketers. Why Is Website Content Such a Jungle? To a certain degree, one can understand the efforts of search engines – and even sympathize with them. Search engine results are supposed to look organic, right? So, why is it that one can still find that the first page of search results on popular search-engines is littered with the same search phrases – all found on different sites? The answer is quite simple: The same content is being used by every other online marketer. The results are so repetitive that the average person searching the Internet cannot always see the individual trees within the jungle. If, however, they were to look at the search engine results again, with a slightly more discerning eye, they would notice that occasionally the results on the top half of the first page are actually unique and very helpful in relation to the topic searched. For that, we often have content writing services to thank. At this very moment in time, marketing with the aid of original, outsourced web content is reaping handsome rewards for those individuals and companies that have abandoned the concept of recycling stale content – a practice that would have rendered their rank on the popular search engine significantly low. Instead of blindly thrashing around in the undergrowth, these entities have simply taken a rest-stop, planned their transition, and formed a partnership with a website content writer. That alliance is leading them safely past the snares and away from the lairs. Reasonable estimates have shown that a mid-sized company migrating from a typical system utilizing outdated, spun information to a system based on current, unique, outsourced content may yield twice as many leads at half the cost. In fact, these results, impressive though they may seem, are not actually uncommon. So how does one begin when it comes to creating good website content? The answer to that is relatively simple: consultation with a reputable website content writing service. If SEO writing is what you seek to improve your Website’s visibility, do not be afraid to venture into the world of writing and engage in a search for the web content writing services out there. Article and blog writing have fast become a career, which is a great support for other businesses that want to boost their sales through unique content, which is optimized to make them known by many. As a site owner, it will be your responsibility to determine the ultimate destination. You may choose a sleek, snappy three-page site or a content-rich, authoritative site with many areas to explore and many secrets to divulge to those who choose to seek, poke, prod, and dig. Either way, discussing these different scenarios and desired results with your writing service provider will enable them to provide content that should fit perfectly into your plan of action.

Learn the 5 Fundamentals of Online Writing for More Engaging and Impactful Content

March 23, 2022June 1, 2013 by Adam Oakley

These days, web writing is a thriving industry because we depend on the internet for everything. Somebody has to write all those web pages, all of that content, and the billions and billions of words that make up the information highway. That said, what sets your words apart from the rest? Why should people bother to read your online writing when they literally have millions of other options at their fingertips? The answer lies in the fundamentals of online writing. When you have these keys down, you will be able to create online content that stands out, gets noticed, and impacts your readers positively. It matters because online writing is a different beast from every other type of writing. You may borrow some techniques from other areas, like the fundamentals of creative writing, but, ultimately, this medium needs to speak to not just any type of consumer, but the online one. [bctt tweet=”Create online content that stands out, gets noticed, and impacts your readers positively. Learn the fundamentals of #onlinewriting” username=”ExpWriters”] Why the Online Reader Needs Tailored Writing Here’s what we know about the online reader: They’re bouncing around from webpage to webpage. According to data from Chartbeat, 55% of people spend 15 seconds or less reading a webpage. If your writing doesn’t intrigue your audience from the first few sentences, they won’t stay to read more. More often than not, they don’t read web writing closely. Research from Dejan Marketing found that only 1 in 5 people will read your content word-for-word. The rest skim and scan pages, looking for the major points. They do this for various reasons, but the top two include impatience to find the answers they need, and avoidance of text that looks too long. Online readers are often searching for answers to their questions and solutions to their problems. The research above proves this is true: 55% said the main reason they don’t read full content is they’re looking for quick answers, not a long read. These types of reading behaviors are fundamentally different from the habits of people who read physical books, for example. If your nose is in-between book pages, you don’t mind blocks of text, and you probably read every single word in front of you. Meanwhile, online readers take in content and information in a different way, so we have to tailor our online writing to make it as easy as possible for them to digest. [bctt tweet=”Online readers take in content and information in a different way. Here are the reasons why they need tailored #onlinewriting” username=”ExpWriters”] As long as you have the fundamentals down, it’s not hard to fit your words to the web. For writing in general, think of it as another tool in your toolbox – a way to grow your skillset and flex your writing muscles. Ready to learn the 5 fundamentals of online writing? Let’s go. The 5 Fundamentals of Writing Online Get to the Point (Use the Inverted Pyramid Style) A.A.F. – Always Avoid Fluff (Spell) Check Yourself Format for Scanners, Write for Readers Create Content That Matters (Map to Stages of Buyer Awareness) The Fundamentals of Writing Online: 5 Keys to Engage and Impact Online Readers 1. Get to the Point (Use the Inverted Pyramid Style) If we’ve learned anything thus far, it’s that most online readers want answers now. They want the cliff notes so they can skim or speed-read straight to the information that concerns them most. While some people DO still read content in full, they aren’t the majority. That said, we don’t want to alienate anyone from reading our online content. To appeal to the impatient skimmers, the in-depth readers, and everyone in-between, we can rely on the inverted pyramid style of writing. Amy Schade for the Nielsen Norman Group has another name for this technique: writing for comprehension. This means you begin your blog or article with the most important information right off the bat. There is no teasing, no dangling the carrot, and certainly no beating around the bush. This is a KEY fundamental of online writing. As your article continues, you order your points from “need to know” to “nice to know”. The least important information wraps up the end of the piece. Look at this example of a blog from the Nielsen Norman Group. It begins with the main points and tells you exactly what you’re in for with a mini summary. The points that immediately follow tell you important details (what a customer journey map is and why you might need one): The final points go into further detail – it’s stuff you don’t NEED to know to understand journey maps, but is NICE to know if you want more information. This writing technique originated with early journalists. The idea was to give readers the most important details of a story, first, so they could understand the main point without having to read further (unless they wanted more details). If your main point was unclear in your piece, this was called “burying the lede” – a major no-no. However, giving away the most important information at the beginning doesn’t mean you’re scot-free to do whatever you want after that. The rest of your blog or article should still contain good supporting information. That leads us to our next point. 2. A.A.F. – Always Avoid Fluff Using the inverted pyramid style of writing does NOT mean you front-load your blog or article with all the juicy bits, then slack off for the rest of the piece with filler. That’s why the second fundamental of online writing is A.A.F. (Always Avoid Fluff). What is fluff/filler? In writing, this is the use of repetitive wording, unnecessary details, meaningless phrases, or other diversions from the main topic that serve only to pad your word count. Here are a few examples of filler phrases in action: Concerning the matter of the test, she passed with flying colors. At this point in time, that’s not an option. Sally doesn’t … Read more

How to Create a Personal Connection Through Blog Writing

January 1, 2021May 20, 2013 by Adam Oakley

Bonding with your blog readers—is that really possible? Blog writing and forming a personal connection at the same time might seem like a daunting task. How do you connect to real people in the form of black-and-white text on a screen? Creating a connection with your reader requires understanding their wants and needs. In order to truly bond with your blog readers, your content will need to answer questions, create inspiration, and build trust. The following list will help you establish a personal connection with your readers, and keep them coming back to your blog time and time again. 1. Be Helpful With Your Blog Writing Grow your audience by being helpful and giving them something they can take away. You should advertise this in your header. For example: let’s say you have a foodie blog on how to eat gluten-free. One way to appeal to your readers and bond personally in a blog is to feature an original recipe inside, offer something new and useful about gluten-free eating in a picture or a tip, maybe feature on a morning breakfast with home-made gluten-free pancakes. It doesn’t have to be 10,000 words: 100 words of something “new” that your specific blog readers find useful can endear you to them. 2. Inspire Your Readers Don’t just give them a useful tip: turn it into inspiration to go do something. OK, now that you’ve read my blog, you can go do THIS! They’ll be grateful and feel you changed their life in some way. Even if it’s inspiration to go make those gluten-free pancakes you talked about. If your blog is selling something, this can even be a call to action. 3. Bond Over a Common Nuisance Here’s an interesting way you can bond through blog writing: share a common nuisance or enemy. What irks you as a cuisine expert? Is it those people who toot their own horn but really know nothing about their choice of ingredients when it comes down to it? Share some frustration of yours and appeal to your readers by asking them directly if they feel the same. This is a common direction that viral blogs take. Everyone can relate; everyone feels sympathetic; they share it, their friends share it. Note: The three tips above are the meat of the matter. Other directions for bonding personally with your reader can include making use of metaphors, personal experiences, inside advice and tips, writing well, keeping it informative, and all those other tidbits that make a blog good. And if you’re not sure on how to write a blog, or can’t string a sentence together for the life of you, we’ve got you covered with blog writing services, or you can explore our Content Shop for more great copywriting services.

The Characteristics of Terrific Web Copy

January 1, 2021May 17, 2013 by Adam Oakley

Is your web copy converting readers into customers? In today’s digital landscape, powerful copy is detrimental to the success of your blogs, web pages, and more. It’s simply not enough to write mediocre web copy and hope for e-mail signups, social shares, and conversions. You’ll need to make your content standout from the competition and give readers a reason to trust your brand, buy your products, and recognize your website as an authoritative source for your industry. One of the most common mistakes today’s web entrepreneurs make is thinking that success is all about technology, a great product, a crack marketing team, and other such advantages. While site maps, web building, shopping carts, and – of course – product selection is no doubt important, it’s still not a substitute for successful web copy. Ultimately, the strength of the words potential customers associate with your brand are going to be what helps seal the deal. Let’s take a closer look at the qualities every great piece of web copy should have. Focus On Selling Your Product’s Benefits Your potential customers are going to be visiting your website in order to see what your stellar new product can do for them. That said, it’s important that your copy focus on selling the benefits of whatever it is to your target clientele. Make sure you stay on track by showcasing the product’s best features and making sure your customers know all about the ways their lives will be improved by giving it a chance. Leave your personal point of view out of it. Include a Strong Call to Action While selling is important, don’t focus on it so much that you forget to encourage your customer to buy. Before you even begin crafting your copy, think about what it is that you want your customer to do once they finish reading whatever it is you have to say. Make a purchase? Sign up for a newsletter? Spread a message to their peers? Always finish your piece by closing with a call to actually complete that action, preferably coupled with a link. Back Up Your Claims Human beings don’t like to feel like they’re the only one in a given situation thinking a certain thing. This is even true when it comes to buying products. Show them they’re not alone in being interested in what you have to offer by including testimonials as part of your sale pitch. Testimonials and excellent product reviews are especially important on the Internet, as many people still are wary of buying products online. However, convincing web copy coupled with glowing reviews from satisfied customers can help sway them in the right direction for sure. Hire Help If you’re not exactly feeling confident about your own copywriting abilities, there’s no need to throw in the towel just yet. Copywriting and other writing related services are very easily outsourced. Consider hiring a team of professionals to help you get exactly the right message across to your customers. Professional copywriters are specially trained and skilled at what they do, so they can help you get results. Copywriting services are affordable on just about any budget, so it’s certainly the kind of overhead cost you can afford. Professional web copy services are convenient, too. Save yourself a fortune in time, money, and effort. Whether your decide to outsource your web copy or handle it yourself, the importance of paying attention to quality can’t be denied. Explore your options today with our Content Shop and see what a little skilled word crafting can do for your company.

3 Key Reasons to Outsource Your Technical Writing

December 31, 2020May 6, 2013 by Adam Oakley

If you’ve been an online entrepreneur for long, then you probably already have some idea how much the services of a good technical writer could help you out. However, there are any number of reasons why you may not want to take on the responsibility that comes along with a full-time employee at this point in your company’s growth. That’s why so many of today’s online business people are turning to outside services specializing in technical writing for the perfect solution. Let’s take a closer look at some of the associated benefits. 3 Big Reasons To Outsource Your Technical Writing 1. Unbeatable Expertise Freelance writers who offer technical writing as a service are often bringing years of expertise and know-how to the table. Some have actually worked hands-on in a given industry for decades and have valuable insider knowledge to share. Most are incredibly well-versed in important web concepts like SEO and keyword research as well. This makes them an ideal choice for any task that involves building subject-specific web content or brainstorming advertising copy that really needs to be web and e-mail friendly in order to be effective. 2. Pricing Should Reflect Quality Hiring a freelance writer who is capable of knocking your technical writing needs right out of the park won’t be as cheap as just “any” writer. But, it can still be effective. Instead of having to come up with the cash to pay a full-time employee’s salary, you can pay one or more qualified freelancers to take care of your needs on a case by case basis instead. Prices are often reasonable overall. However, because of the collective level of expertise attached to today’s freelance writers, you can expect a quality level that stands a good chance of exceeding even the highest expectations. 3. Convenience and Flexibility Even when it comes to complex areas like technical writing, it’s possible to find qualified professionals who are more than capable of meeting your needs. Need something done over the weekend? No problem! Looking for someone to devote a significant chunk of their time to supplying you with ongoing technical content? You can easily get that as well. For any schedule, any expertise level, and any budget, you can bet it’s possible to find a technical writing professional capable of meeting your needs. All you need to do to get in touch is let your fingers do the walking! There’s Always Room to Grow Some people prefer working with individual freelancers, but if you and your business tend to need writing services of various kinds and are likely to continue to going forward into the future, you may want to think about making contact with a team of professionals instead. An established writing team can not only provide you with individuals who produce terrific technical writing, but they can match you with very capable copywriters, bloggers, article writers, SEO professionals, and more. As your needs evolve and grow into the future, you can ensure that your supply of written resources will, too. At the end of the day, outsourcing your business’s writing needs to qualified professionals comes attached to many benefits. You’ll save money, time, and effort in spades. You’ll also tap into a wonderful wellspring of talent that can really help your business progress. Look into your options when it comes to professional level technical writing today! You’ll wind up being very happy that you did.

4 Things to Consider When Hiring Web Writers

January 1, 2021May 2, 2013 by Adam Oakley

Considering Web Writers Whether you run a professional blog, website, or ecommerce business, you will eventually need the help of qualified web writers to help you showcase your products in the best possible light. Many work on a freelance basis and most are unusually knowledgeable in regards to current practices and procedures of writing for the web. This includes thorough working knowledge of SEO practices as well as awareness of social media marketing trends, press release creation, guest blog post creation, and sales writing as well. Although finding the right writers for your team can seem daunting at first because of the sheer number of options available, it’s far from an impossible feat. Consider the following tips in order to make the process as easy on yourself and your team as possible. 1. Standout Writing Samples Before you hire your web writers, make sure you view a comprehensive selection of samples created for previous clients. Prioritize writers whose voices are compatible with the needs of your website or company and who can show you a comprehensive portfolio of relevant work. Sometimes it can help to have your writer produce a trial article or two before signing on for a long term working relationship in order to make sure the two of you are a good fit. Most professionals and writing teams will be perfectly fine with proving their skill in this way. 2. Solid Research and Web Skills The best web writers are more than simply good with words. They also understand how to mimic different voices and how to appeal to various target demographics. They comprehend the importance of key word density, original content, and other SEO practices that will bring you more traffic through search engines. They’ll be crack shots at research and fact checking to boot. Value is the key when it comes to your web content, so you’ll want to make sure all of these bases are covered. 3. Testimonials and References The best web writers aren’t just experienced and skilled when it comes to what they do. They also have excellent work ethics, are good at meeting deadlines, and have excellent customer services skills. They can show you references and client testimonials that back up their claims and abilities as well. Whether you’re enlisting the aid of an entire writing team or going with a sole freelance provider, don’t be afraid to ask for references from previous clients. Make it a point to follow up on those references as well and ask them about their experiences working with the individuals in question. 4. Consider Writing Teams Over Individual Providers Many people find they have better luck and more beneficial relationships when working with an entire team of professionals. Not only are teams of web writers going to be more varied, increasing your likelihood of finding a good professional that is really a perfect fit for your needs, but the individuals who will actually be producing your writing will probably be pre-screened by the head of the team to boot, so a lot of the hard work and weeding out will already be done for you. The same team will also probably be able to help you with SEO writing, resume creation, blogging services, or anything else you may decide you need in the future as well. Ultimately when you are hiring web writers, the key to success lies in covering all of your bases and paying attention to detail. Explore the possibilities for yourself today! We are currently accepting applications for writers. If you feel that you’ve got what it takes to be an Express Writer, please tell us a bit about you, and send us your resume. [button href=”https://staging.expresswriters.com/contact-us/” colorstart=”#72B544″ colorend=”#72B544″ colortext=”#fafafa” icon_size=”” class=”slide-button1″ target=”” color=”” align=”” width=”” icon=”” ]Hire Me Today[/button]