Important to any content strategy are the catalysts that help build a great foundation. The list of tools we’ll describe below are beneficial to any SEO writer for any part of content writing and content strategizing. They are not going to help increase word count or ensure proper placement of a keyword to get your writing a higher result rank with a search engine. However, writers need to stay aware of the bigger picture, and this blog aims to help with that objective.
5 Tools An SEO Writer Uses To Their Advantage
These tools are a mix of old common sense that some people need a reminder of periodically, a nod to the newest crazes and fads that may or may not be as popular a few short months from now, and a simple question that is a part of the drive for all writers. So dive in, don’t spill your coffee and I hope you gain something from the tools listed below.
1) The Search For New Knowledge
Don’t be content with the current skillset you use as a writer. Search engines are constantly changing their algorithms and improving their results for the consumer. You also need to work toward this goal. An SEO writer needs to be aware of the best use of the keyword to bring in the most search results. If the methods change, the writing must change to suit.
Consider it this way: Previous generations have seen the invention of the car, the television, the telephone, the cellular phone and the Internet all in their lifetime. Writers in that generation have experienced huge upheavals to their knowledge and abilities. If they can handle the changes that came in their lifetime, we can work to tweak our writing as needed for new search techniques on the Internet.
2) Are You Aware Of Tumblr?
Tumblr is being viewed as a mixture of Facebook and WordPress, with a hint of Pinterest thrown in. Does that spark your interest? It did mine.
Once a little further research was done, I determined that there is a significant appeal for Tumblr, to the right network of businesses. That is, over half of the users are female. That is a fantastic way to reach a female audience. Numerous businesses have already seen the advantage and begun work to capitalize on it.
SEO Writers can benefit from networks like this as well. How so? Well, writing is all about content. Having a venue such as Tumblr to both discover and test content is a gold mine for the astute writer to mine repeatedly. Even better, this gold mine has no danger of running dry, at least not until a more popular alternative social media venue is discovered.
3) The Infographic And Its Growing Importance
A picture has been worth a thousand words for a long time. Today, however, people have capitalized on the amazing programs like Photoshop, the apps like Instagram and related technologies to create pictures that encapsulate an idea and incorporate words to clarify all points.
For example, take this infographic from Copyblogger – their first. Not only does it include some great tips on creating content in an area where you lack knowledge and familiarity, but it shows you how easily ideas can be showcased with a copywriting infographic. These are currently a very popular method of information sharing.
4) Keeping Up With The Times
If Tumblr and Infographics are not something you were aware of, this is an area you will find beneficial. The Internet is a marvelous thing, continuously expanding and networking people who work together to create all new facets and share knowledge in new ways. Being aware of these changes to Social Media, to Information Sharing and to General Aesthetics at times can be a strong point for any content writer.
Facebook, Pinterest, Tumblr, Twitter and countless other social media venues are vying for attention and success. All of these focus on different aspects of communication, different platforms to share that information and different advertising methods. All have the potential to be a huge success or a major flop. Knowing which one is at the height of its run and which is falling into obscurity will help you focus in the best possible areas. Don’t get left behind with MySpace. Stay current and keep making money.
5) The Question: How Will This Help My Writing?
If you have read through the previous four, it is doubtful you need this question answered. However, as a reminder or an eye-opener for those still new to the SEO content writer’s career path, here it is.
ANYTHING is helpful to your writing.
You can take advantage of any experience in your life, any knowledge sought out or stumbled upon (great for knowledge, stress relief or a solution to boredom) and any opportunity to improve your writing and find a niche in the writing world to employ that improved technique.
The most important aspect is the need to keep seeking ways to improve your writing, your knowledge base and your contributions to the projects you take on. This is, in the end, the only thing that matters when it comes to moving forward instead of standing still in the writing world. So, hopefully you will keep asking this question. If you do, and you periodically find a new piece to this puzzle, you’ll be on the right track.
You May Already Know, But…
Is all of this old news to you, or is it something you’ll consider working into an already impressive portfolio? Even if every bit of information in this blog is new to you, as long as you are willing to incorporate it into your knowledge bank and continue to improve your writing and expand your experience, a career as an SEO writer is definitely the “write” direction for you. (Sorry, I couldn’t resist). If you are simply reading this for fun, then the benefits you can gain are varied and limitless. All writers, whether professionals or hobbyists, understand the ability to write and the need to write are never balanced. Each writer finds their own balance in the manner best suited to her style, focus and drive. For all of us though, the written word and a finished project provide satisfaction that can’t be found elsewhere.
Happy reading and Happy writing.