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#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

by | Aug 4, 2016 | ContentWritingChat

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

Did you miss #ContentWritingChat this week? Check out the recap and learn everything you need to know about leveraging your social presence and how to find clients with Twitter!

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant


Our guest host this week was David Boutin. David is a digital marketer, writer, and marketer over at Social Quant.

Q1: What are ways to build potential customer/audience following and trust on Twitter?

If your business doesn’t know how to find clients on Twitter, you’re really missing out! These tips from Tuesday’s chat will have you building trust and attract all the right people to your account:

As David said, it’s all about providing value. If you want to build trust with your audience and show your expertise, you need to share valuable content with them. Before you post that next tweet, ask yourself if your audience will actually care about what you’re sharing.

Annaliese knows that you can’t promote yourself all the time. Instead of constantly pitching your own content, products, and services, you need to curate great content as well. Pull valuable articles from other sources and share them with your audience. And when someone shares your work, make sure you say thanks!

She also said to be human with how you use the platform. We agree that Twitter chats are a great way to show your human side by engaging in conversations and adding value.

It’s all about engaging with your audience! Brandie said to talk to people on social media. By jumping into conversations and offering your help, it can establish trust.

Halle from CoSchedule agrees that engaging is a must! You can do some social listening to get to know your audience better and curate amazing content your followers will love. And you can add in some memes or GIFs for a little fun!

Kristen’s advice was to interact with like-minded people in your niche. You can share their content or potentially collaborate. Collaborations are a powerful way to not only grow your audience, but also establish trust with your audience.

Great advice about Twitter chats! Make connections during chats and then follow-up afterwards to nurture the relationship.

Our CEO, Julia, shared some great tips! She said to share your best content, follow like-minded people, start conversations, and join Twitter chats.

Very trust, Diana! The same ways you would establish trust in real life apply to the online world.

Remember that it takes time to build trust. It won’t happen overnight, so you need to be consistent about growing your social media presence and providing value to your audience.

Q2: Has Twitter played a role in helping your land customers for your business?

So, has it? Take a look at what some of Tuesday’s chat participants had to say:

David feels Twitter is the best place for content marketing, so make sure you’re taking advantage of the platform.

Brandie has had a great experience with using Twitter. The conversations she’s had on the platform have led to friendships, clients, and other opportunities.

Zachary has seen results, too. Twitter has helped him gain new book readers. Awesome!

Julia’s advice is to make sure you aren’t overselling. Focus on providing value as a way to land those clients and customers for your business.

Q3: What are tips for converting followers into customers?

Once you have followers on Twitter, you need to convert then into customers of your business. These tips will help:

As David said, it all goes back to providing value for your audience. If you want to convert someone into a customer, you need to establish yourself as an expert in your field by showing your knowledge and expertise. Share great content with your audience that they want to see.

Make sure you’re engaging with your audience. They’ll appreciate it when you treat them like humans, not just another number.

You also want to make sure you’re aware of who your audience is. What are they interested in? What do they need help with? Show them how you can help and those conversion rates will increase.

Kristen knows just how powerful email marketing can be. She suggested getting those Twitter followers on your email list. You can nurture the relationship there and encourage them to make a purchase.

Julia also agrees email is where it’s at! Once you get those subscribers on your email list, you can grow those relationships and promote your products to increase sales.

Pamela’s advice is to give a lot of value away for free. This can help establish you as an authority in your field and it gives your audience a taste of what your paid content is like. It’s really going to help you build that Know, Like, and Trust Factor.

Taylor’s simple formula is exactly right! Providing value builds trust. Establishing trust leads to conversions.

Q4: Can you use Twitter chats to find clients/customers?

Are Twitter chats a good place to find your next clients and customers? Here’s what we found out in Tuesday’s chat:

David knows Twitter chats are a great way to make connections online. They make it so easy to reach out and start a conversation with someone new. Just make sure you take the time to nurture those relationships after the chat.

Erika said the key is to finding the chats where your ideal customer is hanging out. Those are the chats you should participate in regularly. She also said to make sure you introduce yourself by telling people what you do and who you serve.

Matt said you can use Twitter chats monitor and engage your customers, prospects, and more.

Martin said to make sure you’re actually interacting with people during the chat if you want to make an impression.

Q5: What are best practices for reaching out to a potential customer in a Twitter chat?

Once you’ve found a potential customer in a chat, how can you reach out? Check out these tips:

David’s advice is to wait until after the chat to reach out. Don’t do it in the middle of a Twitter chat. Reach out afterwards via a direct message or through email. You can read their responses to figure out what their struggles are and reach out later with specifics on how you can help.

Use the chat as a way to get to know someone. Continue the conversation in DMs and use that as a place to sell.

It helps to touch on the topic you discussed during the Twitter chat when you reach out later. It shows you were paying attention. You can even start by sharing a relevant blog post from your website.

Kristen said to learn everything you can about someone prior to reaching out after the chat. It’ll be a huge help!

Use the chat as an opportunity to provide value to your audience. That will really help you to stand out.

Kyle said to answer any questions this potential customer may have. If you have a solution to their problem, let them know about your product or service. It’s a great idea to do by following-up after the chat.

Sharing your products over and over will turn people away fast. Make sure you’re considering the needs of the potential customer and actually caring.

Keep Zachary’s advice in mind. Don’t start off by selling. You have to provide value and build trust first before you can start pitching.

Q6: What are key factors to a great presence on Twitter so you can attract the right clients?

To make sure you’re building a great presence on Twitter, check out these tips:

David said to make sure your profile is working together. Have a nice cover image, a captivating bio, a link to your website, and a pinned tweet with a call to action that’ll get your audience’s attention.

Be present! You want to make sure you are active on social media by regularly sharing content with your audience.

Kristen said to make your best content your pinned tweet, post regularly, and make sure your profile reflects you.

Cheryl agrees! Being active and sharing relevant content are keys to a successful Twitter presence.

Annaliese said you shouldn’t only broadcast your content and services. You should retweet others, curate content from other sources, and interact with your followers.

Pamela suggested adding some personal tidbits here and there. Let people know that you’re a real person.

Julia agreed with adding those personal elements to your Twitter presence. She said to write a bio that represents your business and you.

Brittany knows that authenticity is important when building your presence on social media. Be true to yourself. If you aren’t, your audience will see right through it.

Q7: How can you promote your service the right way on Twitter?

Promoting your services on Twitter doesn’t have to be hard! This advice’ from Tuesday’s chat will help you out:

David said to use Twitter to nurture leads, and then take the conversation off of Twitter to make the sale. He recommends using Twitter lists as a way to keep track of people and build relationships.

Focus on the value your product or service can provide to a potential customer. Annaliese suggests using case studies as a way to show the benefits it can have.

Share your knowledge with your audience as a way to show your expertise.

Make sure you give your audience a clear call to action. Thell them what the next step is. Pamela said to send them to your website or encourage them to sign-up for your email list.

Quite a few of you agreed about utilizing Twitter headers. Make use of your Twitter header and bio as a way to promote your latest product or service. You can even try Twitter ads if you’re willing to spend a little money.

Q8: What brands do a great job of promoting themselves on Twitter?

Who is doing a fantastic job on Twitter? Check out these brands:

David thinks Buffer and Applebee’s are doing a great job and we have to agree!

These brands all do an amazing job on Twitter!

Of course, we loved Andrew’s answer! SEMrush and Sprout Social also run fantastic Twitter chats.

Great round-up from Michael!

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM CDT for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

Tags: social media | Twitter