Your published content is your business’ ambassador to the world. The way a company communicates — whether through a blog, a brochure, or a website — shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common — a dedicated business content writer.
Image from: WG Content
Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. Companies publishing 16 or more blog posts per month generate 4.5 times more leads than those publishing fewer than four. Moreover, long-form content — typically between 1,500 and 2,500 words — consistently ranks higher on Google than shorter pieces. However, if you’re currently getting your business content out by asking team members to wear a writer’s hat a few hours a week, these are challenging hurdles to clear.
But dedicated business writers don’t just churn out words to a requested volume — they craft messages tailored to engage, inform, and persuade. They make your content feel authentic to the audience you actually want to reach in a format representative of what your brand stands for.
Having a professional business writer behind your content is an investment in your company’s growth. In today’s saturated content market, someone who can translate your vision into effective, targeted messaging will help your business stand out against a drab background of generic fluff.
Why Businesses Need Content Writers
If you’re unconvinced your business would benefit from a personal business writer, consider the following details.
1. Challenges of Creating High-Quality Content
The publishing pace and length of competitive business content can easily become a grueling death march for many small to medium-sized businesses. Without a dedicated resource, content creation typically becomes a side task for employees juggling other responsibilities. And the result is often rushed or inconsistent messaging. In their own words, 84% of B2B businesses report that creating quality content at scale is a significant persistent challenge. Over time, these gaps and inconsistencies hurt branding efforts and cause missed opportunities to connect with potential customers.
2. Business Writers Elevate Branding
A professional business writer focused exclusively on crafting compelling, consistent content will help you define and refine your unique brand. By aligning all written materials — blog posts, website copy, white papers, and social media updates — on a common axis of intention, a business writer ensures your customers know what to expect from your brand. In today’s information-saturated market, consistent branding is indispensable for success, as 60% of B2B buyers say well-written, informative content across media types significantly influences their purchasing decisions. Beyond messaging, a skilled writer will also adapt content to different platforms and mediums, helping you communicate your message in the most engaging manner for each context.
3. The Importance of Professional Communication
Clear and professional communication establishes trust and credibility. Conversely, sloppy or poorly written content will likely make your customers wonder what other important details you skimp on or ignore altogether.
In today’s world where almost nothing is written without at least the assistance of auto-correction, the potential pitfalls of poorly written content include far more than just trivial typos or an occasional errant apostrophe. You won’t strike your customers as professional and authoritative if your content contains inaccurate technical terminology. Nor will you seem casual and warm if your writing is stilted and dry. Regardless of the image you wish to project, there are many more potential mismatches of medium and message than there are glove-like fits.
Types of Projects a Personal Business Writer Can Handle
A dedicated business writer can do more for you than just write blogs. Important content projects you can hand off to your writer include the following content types.
1. Website Content
Many of your potential customers get their first impressions of your business from your website. And they do so with alarming haste. Studies have shown users begin to form positive or negative first impressions of websites in less than half a second and most will navigate away from pages in just five seconds if they don’t like what they see and read.
As such, homepages and service pages need clear, engaging — and search-engine-optimized — language to capture attention and communicate effectively. A dedicated business writer ensures the tone and style align with your brand while delivering content that drives visitors to take action, such as making inquiries or purchases.
2. Blog Posts and Articles for Thought Leadership
Regularly publishing high-quality blogs and articles is one of the most reliable ways to establish authority in your industry. A professional writer crafts informative, well-researched content that resonates with your audience and boosts your search engine rankings. Thought leadership articles help build trust by addressing customer pain points, offering solutions, and positioning your business as a go-to resource.
3. Marketing Materials: Brochures, Emails, and Sales Pages
Marketing materials play an important role in acquiring and retaining customers. Brochures, email campaigns, and sales pages require a compelling copy to convey your unique value proposition. A skilled writer will know how to balance persuasive language with professionalism, giving you diverse materials to drive conversions and develop customer loyalty.
4. Social Media Content and Campaign Strategy
Social media demands concise, attention-grabbing content tailored to the highly specific user preferences of each platform. You can give your business writer a single message or concept and they can tweak the core content to match the highest performing length, formatting, style, and tone of different social media. With professional writing, your social media presence becomes a powerful tool for increasing visibility and interaction.
5. Internal Documentation
Clear, well-written internal documents enable effective communication within your organization. Policies, employee handbooks, and training manuals created by a business writer ensure that employees understand expectations and procedures, reducing confusion and keeping everyone on the same page.
6. Whitepapers, Press Releases, and Reports
Whitepapers, press releases, and reports require meticulous research and a polished presentation. A dedicated writer will deliver documents with both subject-matter expertise and compelling presentation.
Why a Human Content Writer Outshines AI for Businesses
Image from: FundsNet
While AI tools offer businesses a free, scalable means of generating enough content, they lack the nuanced understanding and creative depth professional human content writers bring to the table. If you want to connect authentically with your audience, you’ll have more success speaking with an inimitably human voice.
Human writers understand context and tone, allowing them to craft content to suit your company’s brand voice and target audience. AI often generates generic text that may misinterpret subtle cultural or emotional cues, resulting in a disconnect between what you want to say and what your audience hears.
Professional writers excel in crafting original, engaging content that resonates with readers. Generative AI systems rely on pre-existing data and algorithms, inadvertently churning out repetitive or unoriginal content. In a marketspace where nearly everyone uses the same tools governed by the same algorithms, addressing your audience with an unmistakably human voice allows you to differentiate your business from a static background.
Lastly, it’s worth remembering that while human writers will inevitably make some very characteristically human mistakes, they’re at least far less likely to go off the rails entirely citing facts that aren’t facts from fictional studies. There’s little doubt that AI developers will eventually work out most of the kinks of hallucinations in generative large language models (LLMs). In the meantime, the amount of oversight needed to filter fabrications out of AI-generated texts pretty much offsets the benefits of using them in the first place.
So, if your interest is piqued, reach out and let one of our diverse personal business writers craft some authority content for your business.