This is our first guest blog from Alecs, our Client Accounts Manager. She stays busy running the daily business of managing different client inquiries and our billing department. When she’s not doing that, you can find her busy on social media.
We can all use a little inspiration now and then, and there is plenty out there for everyone. When it comes to social media, there are some truly excellent people who know how to leverage it for the good of their business or career.
Someone who excels at social media is DC Comics’ Arrow star Stephen Amell. You could easily call this dude the superhero of social media. Let’s take a look at his approach to social media and see just how you can gain superhero social media strategies for your very own.
Who is Stephen Amell and What is Arrow?
If you aren’t a big superhero fan or don’t watch much TV, you might be unaware of who Stephen Amell is, as well as Arrow. Amell plays the lead character in the CW’s adaptation of the DC Comics Green Arrow franchise which follows the story of a young man who fights crime. The Arrow, played by Amell, is a sort of vigilante who fights crime and corruption wherever he sees it, helping to make his city and the world safe. The show has been vastly popular and has been on the air for three seasons. The show has helped take over the television world, giving it into the hands of several fun, and wonderful superheroes many of us know and love. However, Stephen Amell doesn’t just play a great crime-fighting character, he also has an epic social media strategy that I firmly believe you can learn from.
4 Ways Arrow Star Stephen Amell Wins at Social Media
There are many reasons why Stephen Amell is quite literally the superhero of social media, which means there is plenty for you to learn. I want to delve into some of what he does to show you a few excellent things you can apply to your business’s social campaign.
1. He Regularly Interacts With His Fans Through Question and Answer Sessions. Something that is growing in popularity amongst celebrities, especially within the nerd culture world, is hosting AMAs or Ask Me Anything sessions. What an AMA is, is basically fans getting to ask their favorite celebrities questions and hearing back from that person. Sometimes an AMA is done on Reddit, where they originated. However, some celebrities, such as Stephen Amell, host them regularly on Twitter or Facebook.
What this does is provides a great opportunity for famous individuals to answer fan questions, which helps to build and expound upon a relationship with the fans. Fans are more likely to watch a celebrity’s show, read his or her books, and see his or her movies if the celebrity, such as Amell, is willing to talk to them.
This is a great lesson for all businesses utilizing social media because connecting and engaging with your client base will help bring in revenue. In addition, regularly engaging with clients or fans can help bring in visitors that will then be converted into leads. Take the time to host a few question and answer sessions, engage in a few within your industry, and whenever a client comments or tweets, always be sure to answer back.
2. He Approaches Social Media With a Genuine Attitude. When Stephen starts writing and engaging with his fans on social media, he does so in a genuine matter. Fans don’t have to question what his aims are when he posts a photo, suggests a charity, or holds a question and answer session. They know that he is there to connect with, which provides a more genuine experience for both Amell and his fans. Even when he is “advertising” for a charity or his TV show, it never comes across as such.
What can you learn from this for your business? This shows that you need to approach social media in a genuine matter and leave the sales pitch behind. Yes, you want to sell your products or services, but you don’t want to come across that way. Just start engaging with your clients, and when you post about your business, make it fun. When you leave the sales pitch behind, people are more likely to spend money on your business.
3. He Live Tweets Arrow to Engage With Fans. While the show is currently over, Stephen made sure to live tweet when he was able to and connect more with fans. Live tweeting shows is incredibly trendy right now amongst stars of any TV show and is something you will regularly see on Twitter. Live tweeting simply means that, as the show is airing, stars and fans alike will tweet out their thoughts on what just happened. Amell knows that people within the Arrow fandom love live tweets, so he makes sure to do something for them. This is truly fun for fans, and I believe it is quite fun for the stars of the shows, as well.
While you might not be live tweeting a television program, finding something to tweet about with your clients is a great way to boost engagement. It can be a Twitter question and answer session as I mentioned above, or it can be making up a silly hashtag and having people join in for fun and games. Just find something that you can connect with your audience and they will love it.
4. He Gives Fans a Glimpse Into His Life, Making Them Feel Part of it. The adage says a picture is worth a thousand words, but it is so much more than that. In fact, pictures are a great way to promote engagement and connection with someone. Amell does just this with his Instagram account, as well as with Facebook and Twitter. He gives his fans a tiny glimpse into his life, and those small snapshots are enough to make his fans feel like they are part of something with him. He also encourages fans to share images with him, whether they are fandom art for Arrow or if he has them make a meme out of an image. Once they share the images, he usually re-tweets or shares them himself.
You can do the same thing whether it is with behind-the-scenes snaps of your business or sharing customer images that are sent in. Providing your clients with some way to interact with you and see just what you are doing can really help foster a great business to client relationship.
Hit the Target, Every Time!
Take a few lessons from Mr. Amell, and start creating excellent social media content that will help you connect with clients and convert visitors into leads. If you aren’t sure that you can effectively create great social media content, you can always contact Express Writers. We have a team of highly trained social media experts that can help create content that your followers are sure to love.
Photo credit superbwallpapers.com