Image credit: Listal.com
We all know Tim Burton, whether we are solid Burtonites or if we have only watched a few of his films with friends or family. He is known for his unique take on films and many remember him for his films like Nightmare Before Christmas, Edward Scissorhands, and Beetlejuice. However, his incredible filmography is not the only great thing about this unique director – his copywriting skills are something that any copywriter can learn from. We are going to take a look at a few ways in which Tim Burton does copywriting and how it is tremendously successful. In fact, how he does copywriting is really what has helped push him to the top, since his films are not the standard Hollywood fare.
Tim Burton Stays True To Himself
One thing you can never say about Tim Burton is that he copies or hides behind methods that are overdone. He is known for completely being himself and anything that seems overdone (like Johnny Depp in almost every film) are only overdone because he has stuck to what he likes. You know that you are watching a Burton film, or that he had something to do with the film because it has his unique signature looks and designs. He also sticks with the things he loves and those things that inspired him to become a director, such as using Vincent Price for as long as he could in his films or making a film based off of painter Margaret Keane, who one can obviously see inspired Burton’s art. When being interviewed, he never strays far from his personality, which endears him to many people.
What can copywriters learn from this? It shows how important it is to stay yourself and be genuine. Sure, sometimes it might seem difficult to be yourself when it comes to writing copy, but if you try to sound like anyone else, it will come across as fake and forced. Burton does change to different versions of himself depending on the situation, and copywriters can do the same. If you are witty and sarcastic, you can definitely use this in your casual, laid back pieces, but you should also be able to transform your wit and sarcasm into something professional. Whatever your personality is, always make sure to stay true to it. It will make your writing sound more personable and can create excellent relationships with existing and potential clients.
Tim Burton Dedicates Time To His Projects
You can never say that Tim Burton doesn’t spend enough time on his projects. While he didn’t direct Nightmare Before Christmas, he did direct Corpse Bride and Frankenweenie, all of which are stop motion. (Stop motion filming is a huge process and commitment to undertake.) Many of Burton’s projects all started a long time before they were even considered for large motion pictures, many of which he wrote while working as an animator for Disney. He wrote the story for Nightmare Before Christmas in 1982, and Disney considered for a brief moment to use the poem as a TV show. It was eventually shelved for being far too strange for a TV audience. Eventually, it was filmed and released in 1993 because of Burton constantly working to get it put into production.
This shows an awesome level of dedication to his projects, even if he couldn’t direct some of them. No matter what role he had to take, he always took some role in making his films to make sure things were done like he wanted them to be. This is great for copywriters because it shows that dedication can produce long lasting, quality material. If you simply aim just to write out X amount of blogs a week or to write X amount of word web content pieces a week, you will find that the quality of your content is low and lacking. Spend some time and work on your projects to ensure that you produce the highest quality pieces.
Tim Burton Builds Lasting Relationships With Fans
While Tim Burton is known for being insanely shy, his fans know him as someone they can relate to. This is because he works hard on his projects, gives access to things like an art book, and stays true to himself. Because he follows these core values in copywriting, he is able to build long lasting relationships with his fans. Many feel they know him, though they’ve never met him, simply because he can get on their level and speak to them in a way no one else has been able to.
This is great for copywriting, because relationships are what will make your web content soar. Building relationships will also help you beat your competition at the game and get a strong client base. The relationships you build now will ensure that you will have a consistent client base that will always support you, share your material, and, of course, purchase your items. Build those relationships by following what Tim Burton does, be yourself and dedicate time to your content.
Copywriting Inspiration from Tim Burton
You can learn quite a bit from Tim Burton. Take this chance to look into his work some more and see what inspiration you can gain from him for your content marketing and copywriting. You will love the results you get once you follow the above steps!