2017 strategy

Did you catch #ContentWritingChat this past Tuesday? We talked all about how to creating social media content in 2017 and the chat was filled with amazing tips that will turn you into a social media sensation. Check it out in our recap and start putting these tips to use for yourself! #ContentWritingChat Recap: How to Create Brand Social Media Content that Stands Out in 2017 with Jessie Simms Join us for #ContentWritingChat on Tuesday, January 17th at 10 AM CST with @JSimmsSocial! pic.twitter.com/hgbLEQvJEV — Express Writers (@ExpWriters) January 10, 2017 This week, our guest host was Jessie Simms. Jessie is a Social Media Specialist at Page 1 Solutions and assists with their bi-weekly Twitter chat, #Page1Chat. She joined us to share her knowledge on creating social media content for brands so that you can stand out on the platforms you use this year. Q1: Which social media platforms are important to be on in 2017? With so many social media platforms available to us today, it can be hard to choose which ones you should invest your time in. To help you out, check out these suggestions for which platforms you should be using this year: A1: You have to be where your audience is, but I think if it makes sense for your brand Snapchat & live video. #contentwritingchat https://t.co/BlYNcbWF5s — Jessie Simms (@JSimmsSocial) January 17, 2017 As Jessie said, you need to be where your audience is That’s always the number one priority when deciding which social media platforms are worth your time. She said that if Snapchat and live video make sense for your brand, they’re worth trying out. So, figure out if your audience is using Snapchat or if they’re tuning into live video broadcasts. If they are, give it a go! A1: My standard answer: whichever ones your audience frequents and is ready to convert on 🙂#ContentWritingChat https://t.co/Y2Ge2sUVWM — ThinkSEM (@ThinkSEM) January 17, 2017 Sarah from ThinkSEM agrees with Jessie’s advice. Figure out where your audience is and where you are getting the best results with your content. That will give you an idea of which platforms work the best for you and your brand. A1 Standard answer: Depends. Where is your target audience? Which platform makes most sense for your content and goals? #contentwritingchat — Bill Skowronski (@BillSkowronski) January 17, 2017 This is great advice from Bill. Find out where your audience spends their time, but also consider which platforms make the most sense for your content and the goals you’re trying to achieve. It’s all about finding the platforms that for YOU and that might not be the same as what someone else is using. A1 My top 3: Twitter, Instagram, and Facebook. #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) January 17, 2017 Our CEO, Julia, said her top three platforms are Twitter, Instagram, and Facebook. Not only should you consider where your audience is spending their time, but it’s also a good idea to choose the platforms that you enjoy creating content for. A1: One social media platform to be on in 2017 is Instagram. Instagram Stories and Live are just going to GROW! #ContentWritingChat — Rachel (@redheadrachel) January 17, 2017 Instagram is a great platform to be on this year. If you already have a presence there, now is the time to step it up by using Instagram Stories and Instagram Live. These newer features are key ways to connect with your audience this year. A1: Instagram and Snapchat, along with Facebook for FB Live. Video will be big in 2017! #ContentWritingChat — Kristi Kenyon (@kkenyon86) January 17, 2017 Kristi knows that video is going to be big in 2017, as it has been for the past few years. Video content provides a powerful way to connect and develop a relationship with your audience, so now is the time to use it. She recommends using Instagram and Snapchat, plus Facebook Live. A1: Be on the platforms your audience uses regularly. Don’t try to force a channel to work for you. #ContentWritingChat pic.twitter.com/0wRMt9NY4U — Cassandra Schwartz ⭐ (@MWestMillennial) January 17, 2017 If you find that a platform just isn’t working for you, there’s no need to force it. Every social media platform won’t work for every brand. So, if you’re not getting the results you were hoping for, try switching up your strategy first. If that doesn’t work, it’s time to part ways. There’s no point in investing time and energy into a platform that just doesn’t click for you. Q2: How can you figure out exactly what your audience wants to see on your social media profiles? Once you’ve chosen the platforms you want to use for your brand, you need to begin creating content. However, that’s often easier said than done. To start off, you need to figure out what your audience is interested in seeing from you. Here are some tips to help you figure that out: A2: See what they are reacting & engaging with already. You have to get to know your audience & understand who they are. #contentwritingchat https://t.co/9WrMMhfBa3 — Jessie Simms (@JSimmsSocial) January 17, 2017 Jessie recommends seeing what your audience is already engaging with. You can do this by sharing content you think they’d like and seeing what their response is. Check your analytics to see which posts get the most clicks, replies, and shares. A2: Paying attention to what they already engage with/share. Knowing who they are & what questions they have. LISTEN. #ContentWritingChat — Erica Hayton (@ericahayton) January 17, 2017 “Listen” is the keyword in Erica’s tweet. It’s so important to take the time to actually listen to what your audience is saying if you hope to get to know them better. You’ll find out which content resonates with them and what they’d like to see more of. A2: Look to see what the market leaders do. Don’t copy though. Look at questions asked most frequently #contentwritingchat — Andy Drinkwater (@iqseo) January 17, 2017 Andy said to look to some of the … Read more