2019 content trends

For the first #ContentWritingChat of 2019, it only makes sense that we would take time to reflect on the content trends for the year ahead. After all, we want to make sure you’re creating your best content this year. That includes blog posts, videos, and even podcasts! These tips will help you truly stand out online. So, are you ready to dive in and produce amazing, brand-building content that your audience will absolutely love? Then let’s check out the recap! #ContentWritingChat Recap: 2019 Content Trends with Julia McCoy HAPPY NEW YEAR! It’s time for the first #ContentWritingChat of 2019! We’re so excited to chat about content trends with you and our CEO, @JuliaEMcCoy. pic.twitter.com/wMjyLHUTGH — Express Writers (@ExpWriters) January 8, 2019 Our guest host for this month’s chat was Julia McCoy. She’s a blogger and author, and of course… The CEO here at Express Writers! Julia is the queen when it comes to online content creation, which means she had some great advice to share for the year ahead. Q1: What are the top trends you have your eye on for this year when it comes to the content marketing world? To kick off the chat, we asked everyone to share the trends they’re most excited to incorporate into their content strategies for 2019. Here’s what a few of our chat participants had to say: A1 #ContentMarketing in 2019: Here’s what I predicted on @cmicontent: https://t.co/zW2799Pda2 And on @ExpWriters: https://t.co/P5JsSQzcuN Notable trends: High-quality content will continue to WIN Readers come first Brands need to have a WHY#ContentWritingChat pic.twitter.com/2srIMDhPNS — Julia McCoy (@JuliaEMcCoy) January 8, 2019 For Julia, she’s focused on three key things when it comes to Express Writers and her personal brand this year. She’s committed to creating high-quality content (as always), putting readers first, and knowing her why. A1) Few things: 1) Will email marketing continue to provide solid ROI? 2) The affordability of social media advertising 3) What new social media platform will be all the rage this year? 4) What platform will brands focus on to reach more of their audience#ContentWritingChat pic.twitter.com/mETKjCNTAo — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) January 8, 2019 Jason is wondering if 2019 will be a great year for email marketing in terms of ROI. He’s also going to be paying close attention to the cost of social media advertising, as well as the platforms that are going to be popular. A1: DEFINITELY Video & Podcasting. I’m going all in this year. #ContentWritingChat (P.S. Hellooooo. Glad to see everyone. Has been ages) — Warwick Brown (@warwickabrown) January 8, 2019 Warwick is putting his efforts into both video and podcasting. Both are great opportunities for brands to expand into, especially if their audience is interested in these content formats. A1. Top trends we have our eye on for #ContentMarketing in 2019? Voice search Micro Influencers Video Chatbots#ContentWritingChat — Bentley University (@bentleyu) January 8, 2019 Voice search, micro influencers, video, and chatbots are all hot trends to watch! A1: – visual content: live videos/videos becoming more prevalent – short-form vs. long-term, what will survive in 2019? – the growth of micro-influencers – new social platforms that come into play – AI/VR- how brands will utilize new technology#ContentWritingChat — Tamara (@itstamaragt) January 8, 2019 Tamara also agrees that video and micro influencers will be two of the big trends this year. She’s also watching out for artificial intelligence and virtual reality. A1. #Interactive #content is still underutilized! As #marketers, we must continue to change user experience to keep our audiences engaged and interested. #ContentWritingChat — SourceMedia (@SourceMediaCo) January 8, 2019 Interactive content could be a great way to get creative in 2019! A1 I was really inspired by Seth Godin’s book, “This is Marketing.” Going into 2019 I’m focused on two words: Intent. Empathy.#contentwritingchat — Bill Skowronski (@BillSkowronski) January 8, 2019 Thanks to some inspiration from Seth Godin, Bill is focused on intent and empathy. Very important for all brands! Q2: 47% of buyers view 3-5 blogs or other pieces of content before starting the buying process. How can we create strong, valuable blogs in 2019? Since blog posts play such a huge role in your business and making sales, it’s important that every piece of content is high-quality. How can we make that happen though? Follow these tips: A2 Do this for your blogs in 2019 for more success: ⁰⁰ ✔️Know your keywords for each blog⁰ ✔️Create COMPREHENSIVE content to lower bounce rate + ⬆️traffic⁰ ✔️Be READER focused Pssst… I have an #SEO blog writing course: https://t.co/MnA0yi0ofw#ContentWritingChat pic.twitter.com/Of4kB0B8GU — Julia McCoy (@JuliaEMcCoy) January 8, 2019 To ensure your blog posts are a success this year, there are a few key things Julia thinks we should all keep in mind. You need to know your keywords for each post, create comprehensive content to lower your bounce rate and increase traffic, and be focused on your reader. For anyone who needs help with SEO, she has the perfect course to guide you! The Expert SEO Content Writer Course has all the tips every online creator needs. A2) Three letters: S-E-O Creating content that includes keywords & phrases that your audience is searching for is one of many ways to get your content seen and your brand considered as the client continues to inform themselves before making a purchase.#ContentWritingChat pic.twitter.com/D33HPyJg5h — Jason Schemmel – Speaker & Podcaster #GSDChat ️ (@JasonSchemmel) January 8, 2019 If you want your content to be discovered, it’s all about effectively optimizing your content. Spend some time studying the best SEO practices and put them to use. A2: As ever, it’s crucial to KNOW YOUR AUDIENCE. What are they looking for (content/imagery/message), and where are they interacting with said content? Know what drives them to convert.#ContentWritingChat https://t.co/SlD02SLh7r — ThinkSEM (@ThinkSEM) January 8, 2019 As Sarah mentioned, knowing your audience is crucial to your success. In order for your blog posts to be a hit, you have to create the content your audience is searching for and deliver tremendous value. … Read more