advertising history

The history of marketing dates back to the early century as ancient art. Barkers were hired in the Babylonian seaports by merchants to announce the arrival of spices, wine and fabrics. In Greece, Greeks hung “Lost” posters in an effort to find and reunite with jewelry, children, or even slaves. In Pompeii, billboards were extensively painted as signs that were used to announce carnivals, plays, and races. These early realms of marketing drew on tactics, tools and strategies that you still use today, as a marketer to promote your products and services or brand. You might be asking, “But Julia, why does this matter?” Source: GIPHY Besides being fascinated with all the stories that you never imagined could’ve happened years ago, knowing history can affect how you work today — especially in copywriting. You’ll even get to know what type of content has moved societies, and why some content trends remained effective until today. Marketing history can help you learn: How you shouldn’t organize a campaign How you can comprehend and guide the constant human psychology Forgotten fundamentals of marketing Unusual copywriter strategies that work How to save time and money by testing the right decisions New publicity insights that you never imagined could be possible Straightforward strategic thoughts of verified advertising directors Lastly, knowing about the history of marketing and good copywriting can introduce you to a few of the best copywriting experts of all time. Wouldn’t it be nice to know timeless copywriting advice from the classics? Today’s post is dedicated to your ongoing inspiration as a writer. As a writer, I know more than anyone it can be hard to get the muse to strike. Browsing through a few quotes from some of the greats in our industry can help re-ignite that love of writing inside your soul. Let’s dive in! [bctt tweet=”Looking for a picker-upper to boost your copywriting skills? @JuliaEMcCoy shares the top 57 timeless pieces of advice from some of our favorite classic #copywriting pros.” username=”ExpWriters”] Top 57 Timeless Pieces of Copywriting Advice: Secrets to Improve Your Writing Skills Here are the best 57 copywriters of all time and their best ideas. Although some are passed away and others alive, their ideas are timeless and very inspirational. While you will be familiar with some names, others will be totally new to you. However, what matters is how you can apply their timeless advice and ideas into your copywriting career today. Note that these experts have been sourced from various disciplines because our most memorable advice as copywriters can sometimes come from other unrelated fields. The advice or quotes do not just govern our writing, but also relationships with ourselves and others. We gain the insight to not just sell products and services, but also use the power we have to transform people’s lives. Here are the best 57 copywriting experts of all time and their best ideas to give you insights into writing to engage and succeed. Learn and enjoy! 1. “Be vivid. Tell a story. Don’t be bland.” – Seth Godin This copywriting tip is absolutely timeless because of how much it inspires us all (as online creators) to be original. That’s about as foundational as you can get with writing advice. Giving your own insights, unique thoughts, additional expertise, and new perspectives on something will give you that edge you need to stand out in today’s sea of content. Seth Godin’s timeless advice is all about writing copy without fluff, which in his words he calls “weasel words.” They do not add any value or flesh to your story, but makes it bland and dull. [bctt tweet=”Be vivid. Tell a story. Don’t be bland. @ThisIsSethsBlog Be inspired by Seth and 56 other #copywriters ” username=”ExpWriters”] 2. “Swap places with your readers.” – Ann Handley According to Ann, in her book “Everybody Writes,” you need to swap places with your readers to get a feeling of what goes through their minds while reading your copy. Is your point clearly brought out throughout your copy? Is your tone honest? Have you been hooked into the content despite it being of no interest to you? Did you enjoy reading it? If you answer yes to all the above questions, then your copy is ready for the reader, otherwise, revise it. Create a lasting impression in your readers’ minds by writing interesting, factual and memorable content. [bctt tweet=”Swap places with your readers. – @annhandley This & 56 other bits of wisdom from top #copywriters in our blog” username=”ExpWriters”] 3. “Where a web page is the terrain, the copywriter’s the tour guide, instructor, concierge, maître d’, and of course, sales clerk. If the copy can’t seal the deal, it must offer something compelling to start some sort of relationship.” – Barry Feldman Write compelling content that is good enough to lock in your prospects. Even if they don’t buy now, they can buy in the future. Feldman recommends writing engaging content that converts: here are the copywriting strategies that work to retain your prospects. 4. “Copywriting with passion, creating a shared, emotional experience of desire, delight, excitement, and awe, is the primary challenge all copywriters face.” – Aaron Orendorff Just like any other profession, it takes passion for you to succeed in your field. Passionate copywriting can help you create exciting, delightful and compelling copy that will leave your readers wanting more. 5. “Begin your bullets with dynamic action words, and keep them brief and punchy.” – Casey Demchak Add powerful bullets in your copy, beginning them using action words while keeping them sharp and short. Bullets are always a must in our Write Blog posts to make every long-form content easier to read. Source: Express Writers 6. “Decide the effect you want to produce in your reader.” – Robert Collier Whether you are a direct mail or self-help copywriter, Robert Collier is a name that should ring a bell. He was prominent in the copywriting field and lived between 1885 and 1950. Collier is best known for his book, … Read more